Franchising in the world. The best franchises in the world: profitable business ideas. Frozen dessert franchise

Singer's experience turned out to be very successful, and after several decades, General Motors took advantage of his idea ( General motors ), which in 1898 offered its partners a dealership. The automaker did not have the funds to develop its own retail network, so the company turned to regional intermediaries for help, and it was right. Not only specialized firms, but even bicycle shops were involved in the sale of cars from General Motors. Other automakers, including Henry Ford ( Henry Ford).

Yet the business models proposed by Singer and General Motors are not pure franchising. Replication format familiar to us successful business emerged only in the 20s of the last century, when wholesale suppliers began to offer independent retailers to sell their goods under their own brand. The rapid development of the American economy and the increasing demand of the population for consumer goods forced manufacturers to create distribution networks. During the Great Depression that gripped the United States in the 1930s, oil refiners eagerly took advantage of the idea of ​​franchising. As a result, network gas stations which were owned by independent entrepreneurs but operated under the brand name of a well-known oil company.

After the war, the franchise model became especially popular in the hotel and restaurant industry. It all started with the interest of multi-mixers seller Ray Kroc ( Ray kroc ) to a small fast food restaurant located in San Bernardino. The enterprising Kroc saw excellent opportunities for selling his mixers in such a cafe and acquired a license from its owners, the McDonald brothers, to open their own establishments. Catering of the same format and with the same name. In 1955, he opened a McDonald’s restaurant in Des Plains, Illinois and began selling franchises to open cafes under his own brand name in all other states.

From that moment on, "franchise fever" swept America. In just a few decades, in almost all industries, a huge number of small and medium-sized companies that worked on a franchise appeared. According to various sources, by 1970, the sales of franchise enterprises reached 27% of the total. retail sales in the USA. This amounted to more than $ 100 billion, and in twenty years the market volume has increased sevenfold!

In the 80s of the 20th century, large American corporations began to lay off middle managers in an attempt to optimize their costs. In this seemingly difficult time, the franchise system received a rebirth. Former managers wanted to open their own business, but at the same time sought to minimize the risks that are inevitable when mastering a new direction from scratch. Buying a franchise has become for them the best option, as he assumed to work for himself, but with some support from the franchisee.

The history of franchising (as we know it now) goes back a little over a century. Over the decades, however, it has become one of the most popular ways to start. own business... According to statistics, only 15% of small businesses created literally from scratch survive during the first five years of operation. And only 13% of franchise firms cease to operate within the same time frame.
In total, there are about 770,000 franchised businesses in the United States. According to the edition Franchise Business Economic Outlook , they provide over 8 million jobs. Their total turnover is estimated at $ 750 billion.

Most Popular Franchises - 9 of the most popular and established companies that you can join.

Franchising relatively recently came to the territory of Russia and Ukraine.

Some entrepreneurs are wary of this type of business, because sometimes the size of the initial investment can be impressive.

But know when choosing most popular franchises, you can quickly recoup your investment.

What is a Franchise?

First of all, let's take a look at the concept of "franchise", as well as a few terms associated with it.

Franchise is an agreement concluded between the franchisor (the owner of the trademark) and the franchisee (those who want to start cooperation) regarding the release of products or the provision of services under this brand.

Simply put, this is the use of the trademark on a leasehold basis.

With this type of cooperation, both parties benefit:

• the franchisor expands the scope of its activities and makes a profit;
• the franchisee saves time on training and promotion of the business, receives clear instructions on how to, and finally in his hands is a promoted brand that will immediately have its customers.

When an agreement is concluded between the parties, then concepts appear in it, the meanings of which you need to know:

• royalties are payments for the use of the brand and the help of the franchisor; can be presented as a percentage of the financial turnover, a percentage of the margin, a fixed payment;
• lump-sum payment is a one-time payment for joining the franchise network.

Most Popular Catering Franchises

# 1. Subway

This company is a leader in fast food restaurants.

It was founded in 1965.

Subway restaurants can be found in 112 countries of the world, and in Russia there are more than 670 of them, of which the first was opened in 2004.

The popular Subway franchise offers healthy fast food.

You can find here fresh vegetables, meat, rolls, salads, desserts and drinks.

The specialty of the restaurant is sandwiches, the filling for which you can choose yourself, as well as bread, which is baked every 4 hours.

If you want to become a member of this particular network, you should know the cost of the provided franchise:

No. 2. McDonald's

If you ask someone: “What are the most popular franchises you know?”, Then everyone will definitely call McDonald’s.

This is a classic of fast food that, probably, every inhabitant of the planet knows about.

In terms of the number of restaurants in the world, the company ranks second after Subway.

An assortment of popular franchises in different countries may be different, but still it is represented by sandwiches, hamburgers, fries, various drinks and desserts.

If we talk about cooperation with McDonald’s in Russia and Ukraine, then everything is complicated here.

Only recently has the company started operating on terms in these countries.

Rosinter is a franchised company in Russia.

To become a McDonald’s franchisee, you have to work hard.

First of all, you need to have an impressive amount of money, then take a long and intensive training course related to technological process and marketing strategy.

No. 3. Chocolate girl

Continuing the theme of the most popular franchises, special attention should be paid to domestic companies.

And a striking example is the Shokoladnitsa coffee shop chain.

Most of the coffee houses, namely 200 "Shokoladnits", are located in Moscow and the Moscow region, but they also successfully operate in the regions of the country, as well as on the territory of Ukraine, Kazakhstan and Azerbaijan.

There are 85 franchise outlets.

The coffee shop offers delicious grain coffee, elite tea, other drinks and delicious desserts.

Also "Shokoladnitsa" have a unique and cozy design.

The company pays a lot of attention to personnel training.

For this, a training center operates, where classes are conducted by qualified trainers and psychologists.

The most popular franchises in the trade

No. 4. ZARA

This is a company that designs and sews women's, men's and children's clothing and accessories.

The stores of this network are represented in 70 countries of the world and their number exceeds a thousand.

They started working on a franchise in 1988 in order to expand the market.

It is noteworthy that there is no lump-sum fee for joining the network, but there is the so-called "franchise cost", which is essentially the same thing.

It is also worth noting that the condition for the purchase of the first batch for a certain amount.

And for a fee, you can become a monopolist in your city or region.

So, to join the popular ZARA franchise, you will need to spend the following amounts of money:

Attachment type	Sum
Lump-sum payment	absent
Investments	40 000 $
Franchise cost for opening a stationary store	30 000 $
Franchise cost for opening an online store	8 000 - 10 000 $
Purchase price of the first batch for a stationary store	30 000 $
Purchase price of the first batch for an online store	10 000 $
Employee training and turnkey boutique opening	10 000 $
City Monopoly	90 000 $
Monopoly on the region	150 000 $
Royalty	absent

No. 5. IKEA

it largest company originally from Sweden for the production and sale of furniture and household goods.

In Russia, this network is represented independently, and in Ukraine there are no stores at all.

IKEA has been on the market since 1943, and naturally, for such a long service life, it has earned the trust of buyers.

Most of the stores are represented in Europe, in Russia it functions as its own retail network.

The company provides a franchise where it itself is not able to enter the market.

It is quite difficult to become a franchisee of a company.

In addition to large monetary investments, which are determined individually, from those wishing to join, you need to have at least 15 years of successful management experience behind them.

No. 6. Fix Price

One of the most popular franchises in Russia is a grocery and non-food store chain - Fix Price.

The format of such trading is that a single fixed price is set for everything.

Here you can buy:

• foodstuffs;
• cosmetics;
• costume jewelry;
• office;
• household products;
• household chemicals;
• clothes.

Nowadays there are more than 2,000 stores operating in Russia.

And in order to join them, in addition to financial obligations, you must have at your disposal premises with an area of ​​250 sq. m.

It is also worth noting that in locality, which will be this popular franchise, must be home to a minimum of 25,000 people.

Most popular service franchises

No. 7. Mail boxes

This is an American company that is engaged in express delivery of correspondence and goods.

To do this, Mail Boxes, in turn, collaborates with 9 worldwide delivery services.

They can also print documents and promotional materials.

The network is represented in 70 countries, and in Russian market was released in 2010.

After the opening of its own branch, 94 centers were opened already under the franchise.

In addition to finance, in order to become a franchisee, you need to have sales experience.

Also, a future franchise participant must personally work in an open branch for the first year, and, after confirmation, come to special training in Moscow.

No. 8. GeneticTest

The work of this company can be called a popular novelty on the market without any evidence.

GeneticTest is a unique technology that allows you to find out about a person's abilities using a fingerprint.

The franchise was launched in 2012, and in 2013 it received the Best Innovative Project award.

Long-term research has led to the creation of a software and hardware complex that determines, through a fingerprint scanner, what abilities a person has.

It helps in self-development and finding oneself.

The creators claim that the profit from one checked person is 1000 rubles, thus, it is possible to recoup the investment in the popular franchise by serving 50 clients.

No. 9. INVITRO

This is an independent laboratory, which is the largest in the CIS.

It provides medical services in the form of more than 1000 types of surveys.

Since 2006, more than 300 franchise members have opened.

All rooms are equipped with special equipment.

The collected analyzes are sent to Moscow for examinations.

The franchisee is required to select a room that will meet the necessary requirements, as well as to hire staff in the amount of 5 people.

Since this area is related to medicine, representatives of the head office carry out inspections of the franchisee several times a year.

To choose a service franchise, watch this video:

On this most popular franchises do not end.

This was just a short list.

But remember that even the most popular franchise does not guarantee 100% success yet.

Much depends on the franchisee himself, on his business skills, ability to manage and adhere to all the rules.

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We have compiled the most recent ranking of the best franchises in the world. We have selected the top 6 international brands that offer the most profitable franchise programs. The evaluation criteria were good profitability indicators, the size of investments, total amount franchisees, the growth rate of the network and the popularity of products around the world.

Dairy queen

Dairy Queen is an American fast food chain that serves family different directions with selected brands. DQ establishments serve ice cream, hamburgers, grilled burgers, frozen yoghurts, milkshakes, juices, and drinks. The company has been around since 1940 and is a pioneer in the field of grocery franchises. Dairy Queen increased its presence in the market from a dozen establishments in 1941 to a hundred in 1947, and in 1950 it already had more than 1400 outlets.

On the world map: Dairy Queen has 6,700 fast food restaurants in 30 countries, including 4,400 business partners in the United States.

Features of the franchise:

• cost from $ 1.100.000;
• variety of types of restaurants and good franchise packages;
• getting a franchise is broken down into 5 simple steps;
• 65 years of experience in franchising.

Dairy Queen is constantly diversifying the menu, although she started with making and selling ice cream. One of DQ's top investors is Warren Buffett, who loves to pose for photographers with his signature ice cream. Dairy Queen is the only major eatery that does not have an exclusive contract with a beverage supplier - most outlets serve Pepsi-Cola, but there are places where customers are served Coca-Cola.

Jimmy John's Gourmet Sandwiches

Jimmy John’s is a chain of American burger restaurants. Unlike top competitors, it does not claim that its products are the best on the market. Jimmy John’s admits that their burgers are good, but they can taste better than the sandwiches of other eateries. The company keeps the menu almost unchanged, does not arrange high-profile promotions. Jimmy John’s trick in service speed - a 20-centimeter burger is made in 30 seconds. The top Illinois-based venture ranks high because it has increased the number of franchisees by 350 locations over the past year. Over the last three years, the growth was 48.8%.

Into difficult for state economy During this period, many citizens prefer not only to live in a paycheck to paycheck regime, but also to look for additional ways to get a stable income. The Internet is filled with offers from dubious managers who offer to participate in the development of unknown companies. The idea for this is to organize your own business, which will allow you to get maximum finance and dispose of earnings at your own discretion.

The ideal way to organize your own business is the best franchises, which act as the main object in the contracting process. The concept is a whole complex of economic and material benefits, including full rights to use the brand and the finished model, as well as all the necessary tools for doing business.

Before using popular franchises, it is worth carefully analyzing the terms of each offer, comparing all the benefits and possible prospects. For the convenience of choosing, specialists in the field of finance draw up special ratings, which detail the conditions, necessary investments and the expected amount of money. The degree of profitability of a particular option was determined taking into account the average amount of earnings in relation to the number of initial investments and annual profit. The most popular franchises are listed in special list, which will help all novice entrepreneurs and businessmen who wish to profitably invest their own money in a profitable business, to decide on the idea of ​​creating a business.

InCity

The brand InCity, which sells branded clothing, launched more than ten years ago, after which a significant number of retail outlets in more than 80 cities of the country. Founders determine minimum requirements to potential partners:

• Minimum retail space of 150 m²;
• The store should be located on the main street of the city or in a popular shopping center;
• Installation of a single software and the use of branded trade equipment;
• Introduction of uniform prices.

The most important advantage of the offer is the absence of a mandatory lump-sum payment, since the founders of the enterprise receive sufficient income from the supply of original goods. Currently, InCity stores are included in the official Forbes rating for the sale of profitable franchises.

Subway

The creators of the famous brand Sabway are familiar with the needs modern society, therefore we are ready to offer customers a fragrant and Tasty food instant cooking. The franchise has been successfully operating since 1974, and since then the offer has been recognized 16 times as the most profitable and profitable in the world. Branded sandwiches are well known all over the world, as most of the fast food lovers prefer Sabway food. The founders offer comprehensive assistance in the process of setting up a business:

• Assistance in the process of choosing the location of the restaurant;
• Creation of a design project for the institution;
• Business management consulting.

A distinctive feature of the restaurant is the choice of fillers and sauces for the preparation of all dishes; the menu includes vegetables, a variety of meat fillings, fresh bread, which is baked in the restaurant every 4 hours.

Contrast

Particularly enterprising and active people are trying to earn finances in the field of entertainment and recreation, therefore they choose innovative and non-standard ways to generate income (). A great way to make money is to sign a franchise agreement with Contrast, which is engaged in the opening of hookah clubs. The organizers of the institution have passed state certification, so they can guarantee full compliance legal requirements... The founders of the franchise note the following advantages of the project:

• Legality of business in the context of anti-tobacco law;
• Lack of seasonality;
• Constant demand for entertainment day and night;
• High profitability.

The Contrast company is distinguished by the maximum profitability, therefore the company is included in the list of the most profitable options. Interested representatives of the organization are guaranteed to provide assistance in choosing a suitable location for opening an establishment. In the process of opening a new enterprise, the organizers contribute to the training and growth of the professionalism of the personnel.

Fashionistas and women of fashion around the world are well aware of the Columbia brand, which sells original clothing and footwear and is the largest operator on the sports goods market in the CIS. Sales started more than ten years ago and since then the owners and partners have been steadily making a profit. Sports products belong to the middle price segment and are aimed at men and women from 20 to 60 years old. With a sales area focused on the supply and sale of sportswear and footwear, Columbia will assist in the development of an individual store design that will create a stylish and creative point of sale.

The well-known coffee shop CoffeSpace has been opening new franchise outlets for many years, which provide substantial profits to their owners. The organizers were a company that specializes in the promotion of the coffee business. It is worth paying considerable attention to CoffeSpace: the coffee house is fundamentally different from most traditional similar enterprises due to the development of unique design solutions for the design of branded products and trading floors. Special benefits of the CoffeSpace franchise:

• Lack of seasonality: hot coffee is sold during the cold season, for summer period cold drinks are provided;
• Point compactness: for placement trading platform no more than 2 m 2 is required;
• Possibility to attract permanent clientele;
• Receiving from the sale of fragrant pastries.

Experts provide maximum support in the course of organizing a business: choosing a location for a coffee shop, design appearance... Mostly CoffeSpace coffee shops are located in places of mass gathering of young people: educational institutions, shopping centers, in the squares.

Well

The company "Well" invites to cooperation all entrepreneurs who wish to organize their own project in the field of tourism and travel. The company offers its clients vacation packages to Egypt, Cyprus, Bulgaria, Croatia, Turkey, Spain, Greece and other countries washed by warm seas.

The franchise's initial launch was established about twenty years ago. The organizers of the project are convinced that doing business under the name of a well-known company is characterized by simplicity of document flow, as well as the possibility of obtaining maximum profit. Famous name is a guarantee of reliability and legality at the time of providing services travel agency... Due to the significant popularity of Well, companies are periodically observed that operate under the brand name illegally and illegally.

The McDonalds brand, which has earned the love of all fans of fast food, is especially popular in the field of restaurant services and catering establishments around the world. McDonalds is one of the very first world-class franchise projects, since the program has been organized since 1955.

Over the years, this idea has firmly remained at the forefront of the lucrative options and deservedly leads the most popular franchises in the world. There is significant competition in this area, but the parties to the McDonalds franchise should not worry about financial risks and the possible unprofitability of the enterprise. Although the cost of this transaction is quite high, the McDonalds idea guarantees a profit in the shortest possible time.

The implementation of cosmetics and perfumes is very popular and in demand among the beautiful half of humanity, so such a project is guaranteed to be successful and profitable. The prestigious European cosmetic brand Yves Rocher developed over a decade ago offer partnerships for all entrepreneurial people who want to earn a stable income on the supply of high quality cosmetics and perfumes.

Yves Rocher is the first mono-brand chain of cosmetic boutiques in Russia. The original firm provides support in the choice of space for placement retail space, in the training of staff and employees. Depending on the available capital and space, the founder offers two store formats: mini and standard boutique.

For more than ten years, the company "Lukoil" has provided an opportunity business partners use the rights of the company to carry out an independent entrepreneurial activity in the field of gas stations. In the course of doing business, each point is supplied with Lukoil branded fuel, the quality of which meets international requirements. The owner of the Lukoil franchise outlet has the ability to independently control the business and conduct independent pricing. To become a partner of Lukoil, it is enough to comply with the following requirements:

• Availability of a ready-made gas station or a place for construction;
• Site design in corporate style;
• Purchase and sale of Lukoil fuel;
• Compliance with all requirements of the commercial subconcession agreement.

Artel

Selling children's clothing from Artel is a profitable and cost-effective business, which is why many entrepreneurs prefer to conclude. The company entered the textile supply market several years ago and since then has positioned itself as a supplier of high-quality, branded, practical and stylish clothes for children of different ages and adolescents. A domestic factory is engaged in the production of clothing, which offers new collections of capsule models twice a year. A feature of the capsule method of making clothes is the ability to combine different collections and price options to choose the right set.

According to the state of the sales market, this transaction occupies a leading position, therefore it is considered the most profitable proposal for obtaining maximum income. Artel provides an opportunity for all partners to fully use a ready-made package of documents and accounting of goods. To increase the popularity and growth of sales, the organizer periodically conducts trainings and testing for working personnel.

Zara

One of the most famous brands selling quality clothing in the middle price category is trademark Zara (see). Basic distinctive characteristic stores is a significant reduction in the period of development of the design of clothing before it goes on sale to two weeks. That is why new collections appear not two or three times a year, but much more often. Zara creates about 20 collections of branded clothing and accessories a year, which attracts a significant number of regular customers... The franchise offers projects in two formats: Zara City (selling clothes of popular European brands) and Zara Home (selling designer goods for the home).

Russian franchising follows international market trends, but with a slight lag of 2-3 years. Those franchises that become the best in America and Europe today set the trend that will appear in Russia tomorrow. So which franchises are thriving in the world today? Those that give customers what they need (for example, medical and employment services). The ones that give customers what they want (entertainment and beauty services). And those that give something that the wide audience did not know about until today (acupuncture, "sushi in a plate") - a game to stay ahead of the market. We have collected the best franchise concepts in the world, which in their countries are leading in ratings and expert reviews, and "tried on" them for the Russian market.

Asian Restaurant Franchise

Although consumer tastes are changing, Asian cuisine has held the leading position in the American and European markets for many years. Today, franchises of Asian cuisine establishments offer a wide range of dishes, including not only traditional rolls, but also recently appeared "sushi in a plate" (the so-called poke bowl, where the visitor can choose the fillings for their dish). Investments in the concept of this segment in America range from 3 to 18 million rubles. In Russia, this segment is represented by a variety of WOK-concepts and has also become widespread. Asian cuisine, like Italian, has settled in the hearts of Russian consumers for a long time.

Beauty salon franchise

In this segment, both eyelash and eyebrow care concepts and hair and skin care services continue to enjoy popularity. The segment is becoming more diversified and individualized. If earlier these were beauty salons of a standard format, today there are islands of beauty where you can tidy up only eyebrows or do only make-up. Or salons, where the entrance to the fair sex is completely prohibited. The segment took as its motto “more beautiful and different services” and actively adheres to it, splitting the beauty industry into smaller and smaller segments and services. Investments for launching a franchise range from 450 thousand rubles to 62 million rubles.

Educational institution franchise

Not surprisingly, this segment has made it to the list of the best franchises in the world and is so popular - parents are always ready to pay for the education of their children in various fields - from programming to cooking, from swimming to scientific experiments. This segment is non-crisis and continues to develop actively. More and more new directions and franchises appear: football, volleyball, hockey schools, ballet schools. Two- and three-lingual kindergartens and circles of additional education. The costs of launching such a franchise range from 250 thousand to 164 million rubles, and the choice is from more than a hundred franchises.

Entertainment franchise

Generally the target audience such concepts are children and their parents. The main focus is recent times is done on the latter, so the franchises "draw and drink" (combining drawing lessons for children and a restaurant for parents), quests, quizzes, augmented reality rides and amusement parks are very popular. Investments in launching an entertainment franchise range from 181 thousand to 169 million rubles.

Fitness franchise

Despite the fact that this segment continues to grow from year to year, its structure is changing significantly. Small mobile fitness studios are gaining popularity, the opening costs of which do not exceed 5.7 million rubles. In general, investments in the launch of such a concept are in the range from 289 thousand to 290 million rubles.

And now it is worth mentioning those projects that have been included in the international list of the best franchises over the past few years, but are still underdeveloped in Russia.

Frozen dessert franchise

Despite the fact that a couple of years ago the market was oversaturated with frozen yogurt franchises, their popularity has not fallen, moreover, the number of such concepts continues to grow. Today, the trend abroad is frozen custard and gelato. The cost of launching such an enterprise is from 2.8 million to 112.6 million rubles.

Pest Control Franchise

A very recent concept that specializes in killing insects (ticks, mosquitoes) outside the home continues to grow steadily, thanks to relatively low investment and high consumer demand. The costs of launching such a franchise range from 1.5 million to 6.9 million rubles.

Pet service franchise

A pet is not an element of property for a long time, but a full-fledged member of the family. Pet service franchises include a wide range of services - feeding, training, hairdressing and other types of care. According to forecasts, in America, spending on pets in 2018 will reach 4 billion rubles. The cost of opening the concept is from 1.4 million to 73 million rubles.

Employment Service Franchise

HR-companies arrange about 15 million temporary and permanent workers annually, it is not surprising that the growth of this segment even outstrips the increase in the number of jobs. Despite this fact, the segment is developing dynamically. Investments in opening a franchise - from 4.7 million to 17 million rubles.

Almost all of these directions are presented in our FRANCHISE CATALOG, and you can choose a suitable direction for yourself.