Commercial proposal for a budgetary organization. Commercial offer for cargo transportation (samples). As an argument, you can use

Their varieties include the following types:

Individual;
Typical;
Hot;
Cold;
Combined.

Each of the presented types meets its goals and is aimed at mass production or, conversely, at a specific potential client.

Dear reader! Our articles tell about typical solutions legal issues but each case is unique.

If you want to know how to solve exactly your problem - contact the online consultant form on the right or call by phone.

It's fast and free!

It is an individual letter that is one of the most common and most effective. Quite often a commercial offer is made over the Internet and is formed by an experienced and highly qualified copywriter. "Filling" KM, is basically an extensive menu of services or goods that are needed by this particular person, and at this particular time.

Individual

Individual sales letters are sent to each specific person, mainly to schedule follow-up negotiations or meetings.

Most often, it is advisable to make such an offer after a cold call., after which the person will already be prepared and will wait for the letter. An individual sales letter should contain as much of the client's individual information as possible in order to establish the necessary connection between the company and the consumer.

PCM basically begins with the phrase: “As you asked, I am sending you _____….”. After two to three days, according to etiquette, you can call the client and discuss services or goods with him.

Typical

Typical or mass commercial offers are sent without specifying the personal data of the consumer, in very large quantities. Such a letter sets itself the goal - to maximize the interest of the client, to draw his attention to your company. Among the advantages of such a mailing list are:

Reach a significant audience at once;
A high level of time and effort saving for mailing and compiling the CM.

TO negative sides A typical letter should include the following characteristics:

The person does not receive a personal offer;
Often the mail is sorted and sorted by the person who does not make a decision at all.

Hot

A hot type of commercial proposal is sent to a potential client at the moment when there was already a preliminary conversation or meeting, or phone conversation.The hot offer is a price list with a lot of visual information: pictures, diagrams, schemes. IN recent times hot commercial letters made in the form of a presentation have become very relevant.

Cold

Cold letters are sent to clients who do not yet know anything about the company and its services, i.e. to a client with whom no preliminary work has been done.

Today, many people call such mailing simply spam and it is very negatively perceived by consumers. And this is where experience and professionalism come into play, a specialist - copywriter needs to compose a letter so that it touches the reader and makes him so interested that he would not throw it into the basket or mark it as a spam mailing.

When sending "cold" letters, you need to know that in no case should they be long and unreadable, literally one sheet of printed text. This is characterized by the fact that the consumer was, in principle, in this moment is not in the mood to receive any information, therefore he is unlikely to read more than 1, maximum 2 pages.

A feature of the "cold" offer is the mass mailing, and the disadvantages include insufficient customer acquisition.

Combined

The combo offer is one of the most versatile in the mailing list. In such a message, it is necessary, on the one hand, to offer the client a unique service, and on the other, to make such offers that not everyone will probably refuse. For instance:

With our help, you will save $ 5000;
We will help to increase your company's income by 40%;
With us you can get 10 times more clients than ever before.

Thus, you can quickly and concisely convey to the person the maximum of his benefits of cooperation with this company. It is this company that will give the client something that others cannot offer.

A combined sales letter should include the following basic canons:

Favorable cost that really differs from competitive companies;
Warranty or subsequent service;
Prompt response and service delivery;
Possibility of discounts and bonus programs;
The success and prestige of the company's brand;
Delivery possibility.

All of the above characteristics should be presented in the most advantageous, even ideal combination.

In no case should you limit yourself in a commercial proposal only to a description of the advantages of the product and its characteristics, it is necessary to offer a potential client a few more important services.

Types of services for which they are compiled

Today, there are several main areas of service provision, according to which commercial letters are often formed, among the following:

Transport and transportation services;
Construction services;
Services of a lawyer or notary.

For the provision of transport services

KM on transport services apply to such areas:

Operational transportation of goods around the city;
Transportation of goods among cities / countries;
Carriage of passengers.

For example, a sales pitch might look something like this:

“You urgently need to transport things / furniture from city to city, from house to house, and you don't know who to contact? Do not despair! The company "S Veterkom", which has been on the market for more than 5 years, will take you from point A to point B in a matter of minutes. And the most important thing is that the tariff is minimal! ... Do not delay, pick up the phone and call us, we are glad to everyone! "

For the provision of construction services

The construction direction has been, is and will be, therefore there is a lot of competition in this segment and it is necessary to draw up a commercial proposal wisely!

So, the CM for the provision of construction services may look something like this:

"The construction company" My House "will creatively draw up a design plan for any room you come up with, form the architecture of the building, quickly and efficiently carry out the construction and interior decoration... Only we offer you a new bonus program - 5% of the cost of work! Hurry up! Call us! And you will not regret it! "

For the provision of legal services

“You are at a crossroads, do you need advice or help from a lawyer? Only our specialists will help you efficiently, quickly and most importantly - reliably! Our prices will pleasantly surprise you: find below - we will refund the difference! Best regards, General Director of JurisT OJSC.

The primary purpose of the commercial proposal

A commercial offer is written with one purpose - to sell a product / service. Actually, we can say that CM is the main trading tool - advertising (but not advertising). It is important not just to offer a product, but to "hook" the client.

In competent hands, KM is a selling tool, but with unskilled handling, it's just a stupid waste of time.

There is one little trick if the client finds it difficult to come up with a reason to refuse when calling again, it is worth saying that the fax does not work and try to arrange a personal meeting.

And it is precisely at the meeting to persuade the consumer to his side.

Registration rules

There are several basic rules according to which it is worthwhile to correctly draw it up:

It is recommended to draw it up on a letterhead;
To state everything without unnecessary water, only brevity;
The presence of the company logo and all relevant details is mandatory;
In no case should you make grammatical mistakes;
The entire text should have a structure, no randomness in writing;
The text must be written in the same text, in a standard font;
In some cases, if necessary, you can insert illustrations and pictures, diagrams or diagrams for greater clarity;
For an individual CM, it is necessary, necessarily, a personal appeal;
Slang words, abbreviations or abbreviations are not allowed;
You always need a signature at the end, and contact details.

The structure of the commercial proposal for the provision of services

According to the rules, the text of the CM has its own structure, which must be followed without fail.

Heading

The first words that carry the meaning of the commercial proposal should encourage the reader to continue studying the letter and not throw it in the trash. It is best to contact a potential client in person, this will always make you at least read the letter to the end.

If there was a telephone conversation before, it is worth mentioning this and developing any topic raised in it.

Sometimes it is advisable to mention a quote with international forum or a congress, if, of course, the topic is related to the topic of sale.

Introduction

It is also quite incorrect and rude to immediately praise the addressee of his activities.

You should be wary of rash phrases that can force the addressee to put the letter aside.

You can mention a little about the history of the creation or development of the company, some interesting (!) Fact.

The essence of the proposal

Briefly and to the point describe the service, do not describe all the little things, you need to leave a little intrigue.

There is no need to write in "abstruse" terms and concepts, having stumbled upon them, the client will simply throw out the letter.

Only useful and convincing facts and arguments need to be presented.

It is imperative to write a detailed scheme of work and possible cooperation (who will do what and what kind of benefit, profit);

The order of work, diagrams, diagrams, illustrations must be placed in a separate application so as not to overload the CM.

Information about your company

Information about the company is simply necessary, just do without listing the merits and "mythical heights". The facts about the company should be clearly and concisely stated, for example:

Year of foundation;
Work experience;
Author's unique technique;
Links to portals on the Internet;
Participation in promotions, events;
Real (!) Reviews and thanks.

It is worth remembering one simple thing - everything that will be written is easy to check, therefore, in no case, you should not invent anything.

The appeal

A call to action is required, such as call or meet, buy, etc. The style of presentation is clear and understandable, it is not worth describing any vague concepts and perspectives.

In no case should you tolerate disrespectful treatment or condescending phrases.

Contact details

Contact information is required condition CM, after all, in the case of an approving provision, the consumer will need to understand exactly how to contact the service provider.

Departure date when drawing up a commercial proposal and the term of its validity

Initially, it is worth making a list potential clients and send personal letters to specified addresses... Before sending letters, you should double-check whether the data is correct, whether there have been any changes. If the letter gets to the secretary of the company, you can call and delicately clarify when exactly to wait for an answer.

After sending the CM, it is worth waiting a few days - let the client read and think, but not for long (2-3 days), so that the consumer does not forget about the new service / product.

Any conversation, even with a secretary, should be extremely polite, in a professional manner. It is worth remembering that the secretary is the boss's eyes and ears.

For a commercial offer, it is important to use correctly three languages:

Facts;
Advantages;
Benefit.

Typical compilation mistakes

When writing a selling text, you should focus not only on the product, but also on the benefits for the potential client.

It is very important to correctly form the letter in order to interest the client..

CT should be easy to understand and read.

Sample commercial proposal for the provision of services

For example, KM can be like this:

Date: "____" ____________________ of the year

To whom: __________________________

Participant_______________________

(full name, legal, actual, postal and e-mail address, telephone number, fax number, full name, position and telephone number of the person in charge, full details, including TIN, OGRN and OKVED).

Having studied the direction and dynamics of the market, we ________ offer ______________________________________________________________

in the amount of ________________________ excluding VAT, in addition, VAT __________________ and the total amount with VAT _________________________________

(in numbers and words)

Without Advance (Advance _________)

Terms of rendering services ___________

Warranty period ______________ (months, years).

The submitted offer is valid until ___________________________

confirmed by the attached table and calculation (Appendix No. A):

P / p No.	Name of service	Unit rev.	Price per one.		Estimated number of services for the entire period of their provision	total cost
			Without VAT	Also VAT		Without VAT	Also VAT
1	2	3	4	5	6	7	8
Total
Total with VAT

We undertake, if our commercial proposal is accepted, to conclude an agreement in accordance with the attached draft agreement and provide services in accordance with the requirements terms of reference and request for proposals.

Position, full name (signature, seal)

The company uses, the more it is able to attract new customers and the easier it is to retain old ones; it is an immutable truth that does not require special proof. It is regular reminders about yourself, especially in the face of tough competition, that help stay afloat - they are no less important than correct interaction with supervisory authorities and the search for influential business partners... But the desire to draw up an intriguing commercial offer for the provision of services or the performance of work is not enough: the document must have a verified structure, be competently written and focused on the target audience.

Usually a representative of the company itself is involved in the preparation or provision of services; in this case it would not hurt him to use as an example ready-made templates from the Internet. Below are instructions on how to create the perfect business proposal.

Rules for drawing up a commercial proposal for the provision of services

The main requirement for, about cooperation or about cargo transportation is literacy. It is very likely that his addressee is far from an expert in the field of the Russian language and cannot appreciate all the delights of the letter, however, every typo or stylistic error he finds will contribute to a decrease in confidence in the sender, and, as a result, to refuse to cooperate with him. You should not neglect the pre- and post-print verification of the commercial proposal for the provision of services: given the small volume, it will not take much time, but it will help not to lose a valuable client.

The next criterion for a quality proposal is just brevity. The recipient of the letter, be it a secretary or a direct supervisor, is a busy person who does not have time to study a message in small print on several sheets. The standard volume or related to the provision of services is from two to three thousand characters without spaces; less is possible, but more is not recommended.

Important: The volume of the message can be increased if it contains explanatory or intended to attract attention of images, graphs, diagrams or tables. Each such additional element should be provided with an explanatory signature; in general, a commercial offer for the provision of services, containing pictures and other information components, can be "expanded" to three to four thousand characters without spaces, but in any case should not take more than two A4 pages.

The letter writer should remember that this is not a checklist. technical characteristics products and not a complete price list, but only advertising material, the purpose of which is to attract the attention of a potential client and force him to contact the sender for more detailed information; if we are talking about a regular customer, the purpose of a commercial offer for the provision of services is to notify him of innovations, bonus promotions or changes in the company's pricing policy.

One of the leading ways to promote a product is a commercial offer for the provision of services. Its essence is in conveying information about the product to potential customers, expanding the circle of consumers, which is main goal business. How to correctly compose it in accordance with the samples will be discussed further.

Forms, types of commercial offers and their features

This document can be in writing on paper, as a rule, it is sent by regular mail or courier delivery... Its digital form is delivered to the recipient by e-mail or by a banal transfer of a flash drive from hand to hand.

Timely execution of the offered services and strict adherence to deadlines are important for companies.

To participate in the tender, a budgetary organization needs an ideal ratio of quality and price. In addition to basic transportation services, proposals for the provision of security services for the period of travel, compliance with security measures will be very effective.

Construction and installation services

In this area, the most active competition, which means that you need to make special efforts to win your circle of customers. This requires special ingenuity, the use of maximum opportunities:

You can read more about the commercial proposal for cooperation in this article:

Allowable cost reduction without loss of quality. For this, innovative technologies, raw materials own production, a minimum of intermediaries.
Efficiency in the provision of services, much less time for their implementation than competitors.
The image of the company, attested to by reliable, authoritative sources.
The specific structure of the offer with the presence of diagrams, tables, demonstration in the photo of examples of the services performed.

Despite the fact that this form of the document will be quite voluminous, it should not be shortened. By the way, if the proposal is made in in electronic format, you can actively use links.

Sample:

Provision of cleaning services

Along with the fact that the demand for given view services are growing, and competition is growing accordingly. The commercial proposal must include the following information:

Discount system for regular customers.
The use of environmentally friendly detergents and cleaning products, modern technologies.
Use of hypoallergenic materials.

When forming a document, you need to take into account who it is addressed to. If it is a commercial company, the emphasis should be on the economic effect (comparing the content of the staff and the services offered).

For private customers, time savings and health safety are important (exclusion of the use of chemicals).

Services for elimination of the consequences of various kinds of disasters - it is important to focus more on the ability to eliminate mold, remove unpleasant odors.

Sample:

Legal services

This area is also quite competitive. You can interest the client in specifics, clearly indicating which problematic issues of the client can be resolved:

High probability of success as a result of litigation (in this case, it is prohibited to give guarantees).
Full support of the company's activities (focus on cost savings for a full-time specialist).
High professionalism in the preparation of documents.
Resolving issues in government agencies.
Free consultations on specific issues.

Sample:

Medical and educational services

Taking into account the fact that these directions are widely represented by the network government agencies, it is necessary to focus on the following points:

Availability of discounts for regular customers or special categories.
There are no queues.
The employees are of the highest category.
A high level of service culture, taking into account the individual characteristics of the client.
Application innovative technologies, modern equipment.

Sample offer:

Working with foreign partners

An experienced businessman knows that the specifics of goals, positions and principles of foreign entrepreneurs differ from domestic ones. To achieve success in concluding a deal, you should go through the following steps:

To acquaint the foreign partner with their own positions and goals, to study its conditions and offers.
Find a compromise solution on mutually beneficial terms, which should be reflected in the text of the KP.

Relations with foreign merchants are built in the following sequence:

Submission of written proposals and wishes.
Clarification on certain issues (for efficiency by phone).
Final clarification of all controversial issues and an agreement on a meeting.

There are several ways to successfully interact with foreign partners:

Making an offer (written proposal) in the form of a business letter.
Preparation of a set of commercial conditions for the upcoming transaction, technical conditions are attached to them.
Drafting a contract signed by the exporter. This option is acceptable for regular partners, with a good understanding of their needs.

Standard commercial offers at international exhibitions have a high impact. Here you can take advantage of the moment and in a short period of time distribute previously prepared commercial proposals to those who are interested in a specific area of services.

Wait for an answer or call?

Here you can make an unambiguous decision - to call. According to statistics from marketing campaigns, it was found that commercial offers:

are not always sent to the correct email address;
end up in "SPAM"
not sent by the decision maker (decision-maker);
not viewed due to high workload, availability of suppliers or other reasons;
not always fully understood or not of sufficient value to the buyer or the business;

One phone call can help resolve all of these issues and build trust with a prospect.

After the preparation of the CP, everything is just beginning

A ready-made offer is just a tool for promoting goods and services, which must go through several stages:

Acquaintance with the offer.
Study of similar offers from competitors.
Selection of an offer.

This process must be monitored by a manager, thereby the process of selling goods or selling services will be under control. And this is the main ultimate achievement for a successful business.

A commercial offer for the provision of services is an incredibly powerful and in-demand tool in any business. It helps to form the right offer, to tell about the scope of services provided and, most importantly, to bring a direct and desired profit.

A commercial offer for the provision of services is a way to successfully sell the relevant product, because it is necessary to convey information about it to potential buyers.
Let us consider in detail how to correctly draw up a commercial proposal using samples as an example.

What is a commercial offer

First of all, a commercial offer is a document. At one time it had only a written form, but today it most often has an electronic one.

And the last option is sent, respectively, via the Internet. The content of the document will be a description of the proposed service and its benefits.

In this, a commercial offer for the provision of a service is similar to a price list with a description and an advertising text.

More precisely, they combine their advantages: a detailed description of the service itself, including its cost, and an incentive to action, that is, to purchase. In other words, it is advertising company placed on a sheet of paper.

It should be understood that the recipient of the commercial offer, upon accepting the conditions, concludes an agreement and may present it in the future if the contractor has not completed the work in full.

Types of offers

Depending on who exactly the proposal is addressed to, it is customary to distinguish two main types of them: personalized and non-personalized.

If in simple words, then the first is sent to a specific person, for example,. And it contains information designed to attract exactly this client in this case, an enterprise).

In the second case, the proposal is designed for an indefinite circle of addressees, and the information in it is of a more general nature.

The main difference between a personalized offer is an individual approach. Therefore, it should be compiled by the specialist who has already communicated with the client personally ( Commercial Director, manager, sales agent) and knows how to "hook" him.

But an offer designed for “everyone” is already a job for an advertising specialist. The purpose of such a document will not be so much to conclude a deal as to draw attention to your company.

The structure of the commercial proposal and features of its design

The standard volume of a commercial offer is one sheet. Which must include:

Company logo and name. Ideally, letterhead is used.
Contacts. By specifying several of their types at once: telephone, e-mail, various instant messengers, you can significantly expand the circle of those interested.
Title. It usually stands out from the rest of the text with a large font size or bold type.
Description of the client's tasks that he can solve with the help of the company. For example, services, or freight for the delivery of their goods.
The essence of the proposal. In doing so, it is best to avoid complex details. They, if necessary, can be placed in applications.
Information about the company. Namely, those that testify to reliability and conscientiousness (in detail).
Motivation for action. In this case - to contact the company to conclude a deal.
Information about the contact person, date and duration of the offer.

As for the paperwork, the main requirement for it is literacy. Even a marketing-flawless proposal, a proposal won't be taken seriously if it's illiterate.

Also, the proposal should be written in understandable language. It is best to avoid long sentences and difficult words. Care must be taken when using professional terms.

Complex fonts, their variety, or multi-colored text are also inappropriate. The simpler and stricter the document looks, the more chances it will be read to the end.

It is necessary to highlight the title and, possibly, main idea... It's a good idea if the contacts are also different from the rest of the text and placed where they are easy to see.

Also, affixing a seal (whether or not) will be useful.

Possible mistakes

Writing a commercial proposal is a difficult task. And without the necessary knowledge, it is easy to make a number of mistakes. The most common shortcomings and ways to eliminate them are collected in the table:

How to write an effective business proposal

To begin with, it is worth understanding who might be interested in this service. And then you need to proceed from a few simple rules:

describe the benefits of the services from the client's point of view;
use the style and language of the professional environment to which the service is oriented;
include only really important information;
make the document aesthetically pleasing.

Consider all of the above at specific examples.

How to write effective business proposals for transportation services

When offering transport or freight services, you need to start from the intended audience. So, passengers or citizens who occasionally carry cargo will be interested in discounts. For trading companies, the timing will be more interesting.

But the indication of the ratio of price and quality will help to win a tender for a budgetary organization, especially when it comes to the services of special equipment. It can also be a plus and offer not only transportation, but also security services on the way.

The current commercial offer will sound and look something like this:

We offer construction services

High competition in this industry dictates special requirements for the supply of construction services. What might interest a potential buyer:

The ability to reduce the cost of construction without compromising quality. For example, through the use of materials of our own production or the latest technology.
Reduced construction time compared to competitors.
The reputation of the company. Confirmed preferably by competent sources.

The specifics of the activity will also require a special structure of the commercial proposal. It can include tables with calculations (as is done in a business plan) or photographs of already completed objects.

This, of course, will increase the volume of the document, but in this case, it would rather be beneficial.

Features of the offer of cleaning services

The offer of cleaning services for organizations and individuals is gradually becoming massive. Consequently, competition is growing.

To attract customers and encourage them to use the services of a particular company, it is worth including information in the commercial proposal:

Discounts for regular customers;
On the use of environmentally friendly means and technologies;
On the use of hypoallergenic drugs, etc.

It is necessary to take into account the difference of interests different groups clients. For organizations, this will be a presentable view of the office and savings on the maintenance of their own staff of cleaners.

And for ordinary city dwellers - saving their personal time and the safety of the chemicals used for cleaning.

If cleaning services are offered for the field of various kinds of disasters, for example, flooding, then the emphasis can be made on the absence of unpleasant odors and treatment against mold.

How to offer legal and consulting services

Perhaps, it is in this area that the competition is especially strong today.

And to interest the client in the acquisition of legal and consulting services can only be a really advantageous offer for him. The solution of what tasks of the client will force him to become a buyer:

an increase in the likelihood of a positive decision of the case in court or another instance (but the law prohibits giving a guarantee of this kind to lawyers);
full support of activities with simultaneous savings on the maintenance of a full-time specialist;
competent preparation of documents and a high probability of their adoption in various instances;
saving time on communicating with government agencies, etc.

It will be beneficial for a client, whether it is a private person or a large company, to be able to receive part of the services, for example, consulting on any issue, free of charge.

Unless, instead of high chances of winning a case in the courts, there will be chances of successfully passing tax and other checks.

It would be useful to mention the mandatory preservation of confidentiality. Much of the information that accountants deal with falls under the definition of a trade secret.

It is also worth emphasizing the benefits of contacting a company instead of maintaining your own accounting department.

In the service sector, various mechanisms are used to increase profits. They allow you to successfully improve your business and gain new customers. Often used for this of this document all companies use approximately the same.

general information

A commercial offer is considered a document. Previously, it was only in writing, but now it is often done electronically. Therefore, the last option is sent over the Internet. The content of the document includes a description of the services and their benefits. Therefore, it is like a price list indicating the services offered and advertising text.

A sample commercial proposal for the provision of services contains a description of the service, including the cost, as well as an incentive to action, that is, to purchase. If the recipient of such a document concludes an agreement when accepting the conditions, then in the future he may file a claim if the contractor has not completed the work in full.

Views

Depending on the addressee, the offer is:

Personalized.
Non-personalized.

The first option is intended for a specific person, for example, to CEO companies. The document includes information about attracting this client - an enterprise that is registered as LLC. In the second situation, the proposal acts on undefined addressees.

The difference between a personalized document is an individual approach. Therefore, it is made by a specialist who communicates personally with the client, because he knows what he needs. And an offer for everyone is drawn up by an advertising specialist. The purpose of this document is to draw attention to your company.

Document structure and design

A sample commercial proposal for the provision of services includes basic information that must be specified. The document is drawn up on 1 sheet, which records:

Company logo and name. It is advisable to use letterhead.
Contacts. It is necessary to indicate several of their types: telephone, email, messengers that allow you to increase the number of interested parties.
Title. It is distinguished from the entire text in large print and bold.
Specifying the client's tasks, which are solved with the help of the company. For example, there is a sample commercial proposal for the provision of cargo transportation services.
Description of the offer. It should not include complex details. They can be placed in applications.
Information about the company. It is important to indicate what confirms reliability and conscientiousness.
Motivation for action. You need to contact the company to conclude a deal.
Information about the date and duration of the offer.

This sample commercial proposal for the provision of services is used in many companies. Literacy is considered the main requirement for registration. Even if the document is drawn up in accordance with all the norms of marketing, but contains errors, it will not be taken seriously.

The proposal is made in an understandable language. It is advisable not to use long sentences and complex words. Care should be taken when using professional terms. You should not specify complex fonts, multi-colored text. If the document looks strict and simple, it is more likely that it will be read to the end. It is necessary to highlight the title, as well as the main idea. Contacts can be distinguished from the rest of the text and placed where they are easily visible. You also need to put a seal.

Possible errors

Writing a document is a difficult task, even if there is a sample commercial proposal for the provision of services. If it is compiled for the first time, then common mistakes can be made:

The emphasis is placed on the merits of the company. It is necessary to emphasize the benefits that the client will receive from such cooperation.
The "header" of the proposal contains details and logos that are not interesting to readers. From the first lines it is necessary to interest the clients, to motivate them for further reading.
The large volume of the offer is difficult to read. Good suggestion includes 1 or 2 pages with illustrations.
There are no restrictions on the validity of the offer. It should be limited in time or by other criteria.
There is no call to action. The client must clearly understand what to do to use the offer.

Any document should be drawn up taking into account these recommendations. A sample of a commercial proposal for the provision of catering services, cargo transportation or special equipment is approximately the same. The document will differ only in content.

Drafting

First, you need to determine for whom the service will be interesting. When drawing up a proposal, the following rules should be taken into account:

Indicate the benefits of the services for the client.
Use the style and language of the environment in which the proposal is oriented.
Record only important information.
Make the document look attractive.

A sample commercial proposal for the provision of car service, cargo transportation and the provision of special equipment is uniform. The difference lies in the designation of the benefits for the client obtained through cooperation.

Transport service

When offering transport or trucking services, consider the audience. Passengers and citizens carrying goods are interested in discounts. And for trading companies, timing is important.

Win a tender for budgetary sphere will allow the designation of the ratio of price and quality, especially if this is a commercial offer for the provision of special equipment services. The sample of this document is standard. Such an offer will also be of interest if not only transportation, but also security services on the way will be provided.

Construction sphere

Due to the high competition in this area, there are special requirements for the supply of construction services. Customers will be interested in the following benefits:

The specifics of the work require a special structure of the document. It should contain tables with calculations or photographs of work results. Although this will increase the volume of the document, it will bring positive points.

Cleaning service

The offers of cleaning companies are becoming common, so competition is growing. To attract customers and encourage them to order work, the document should consist of the following information:

Discounts for regular customers.
The use of safe means and technologies.
The use of hypoallergenic products.

Differences of interest should be taken into account different groups clients. For companies, this will be a presentable office and savings on the maintenance of cleaning women in the state. Ordinary city dwellers appreciate the time savings and safety of chemicals used during cleaning. If cleaning work is performed after various disasters, for example, flooding, then the emphasis should be on the absence of unpleasant odors and treatment against mold. A sample commercial proposal for the provision of services for the removal of solid waste, cleaning premises, disinfection of facilities is similar, it differs only in some nuances.

Legal and consulting services

Probably, in this area the competition is especially strong. It will be possible to interest clients in purchasing legal and consulting services only advantageous offer... People will turn to the company when they provide the following benefits:

There is a high probability of a positive decision of the case in court.
Accompanying activities with savings in the maintenance of a full-time employee.
Correct preparation of documentation and a high probability of their acceptance.
Saving time when communicating with government agencies.

It is considered a benefit for clients to receive some services free of charge, for example, consultation on certain issues. After evaluating this work, clients can apply for others, which are provided for a fee.

Accounting services

Everything related to the legal industry applies to the offer of accounting services. High chances of winning the case in court are provided by successful passing of checks tax services... It is imperative to mention the preservation of confidentiality. Some of the information that accountants work with is trade secrets. It should be noted the benefit of contacting a company, rather than maintaining your own accounting department.

Medical and educational services

You cannot do without these services. But at the same time, they are provided by many institutions, and many provide them free of charge. Therefore, to attract customers, you need to focus on the following benefits:

System of discounts.
Lack of queues.
Professionalism of employees.
Individual approach.
Application of new techniques and technologies.

Each area has its own characteristics that may interest customers. They must be indicated in the commercial proposal. A well-written document will significantly increase the profit of any company.