What is the company's slogan. Brand attributes: slogan. Examples of advertising slogans for Apple

If you're looking for inspiration, check out our list of awesome slogans from globally renowned companies.

But before that, let's understand what a “good slogan” is and what exactly makes it a salesman.

What is a slogan?

Tagline is a phrase or group of words that identifies a product or company.

Companies need slogans for exactly the same thing as logos - for advertising. The only difference is that logos are visual advertising, and the slogan is sound advertising. But both of these formats attract consumers' attention much more effectively than just the name of the company or product. Plus, a logo or slogan is much easier to understand and remember.

The purpose of any slogan is to convey to the client the main message of the brand, the key idea that will certainly remain in the memory of people.

How to create an effective slogan?

All successful slogans are similar in characteristics:

• He is remembered
  The slogan should be easily recognizable. A few short, bright, memorable words can be used in advertisements, videos, posters, business cards, etc.
• It conveys key brand value
  Selling is not about product features, but about product benefits - this is the golden rule of marketing, perfect for creating successful slogans. A good slogan should clearly and clearly convey information about the benefits of the company (product) target audience.
• It sets your brand apart from the competition
  Find what sets your brand apart from others and use that when creating your slogan.

• It evokes positive emotions towards the brand.
  Successful slogans use positive, optimistic words. For example, the slogan “Russia is a generous soul” will evoke positive emotions among consumers, while the slogan “Otmochitos in the style of Cheetos” is just bewilderment.

So, we've covered the key characteristics of successful slogans. Now let's see how modern companies use them in practice.

1. Nike - "Just Do It"

Nike's message instantly resonated with people. The company has become much more than an ordinary manufacturer of sportswear and footwear - it is a special state of mind and body! Nike's motivating message inspires hope in people around the world: “If you want to do something, just do it!”.

Kennedy + Weiden, who came up with the legendary slogan, could hardly imagine it would become so popular. Nike used to make clothing exclusively for marathon runners. But after the thunderous success of the slogan, Nike's audience has grown exponentially. This example only proves that some firms need time to create a slogan that would convey the brand message and resonate with the target audience.

2. Apple - "Think Different"

This slogan first appeared in Apple's “Here’s to the Crazy Ones, Think Different” advertising campaign, dedicated to famous dreamers who challenged the system and were able to change the world. The phrase itself is a bold response to IBM's “Think IBM” campaign, which launched its ThinkPad at the time.

Soon, the slogan “Think Different” began to appear in all Apple advertising, despite the fact that the company did not release at the time new products... Suddenly, people began to realize that Apple - they are not just computers, but at the same time powerful and easy-to-use devices available to all of us.

3. L "Oréal -" Because You "re Worth It"

Who among us does not want to feel worthy of something? L "Oréal experts know for sure that a woman uses cosmetics to feel more beautiful, attractive, desirable and ... worthy this. L "Oréal's slogan is not about the product itself, but about the look and feel the company can bring to women. This message has allowed the L" Oréal brand to go beyond and change the usual concept of the cosmetics industry.

The celebration of the 40th anniversary of the slogan "After all, you deserve it" took place in Paris. Guest stars - Jane Fonda, Frida Pinto, Ines de la Fressange and others came to congratulate L "Oréal Paris and talk about what it means for them to collaborate with the brand, whose slogan makes millions of women around the world believe in themselves.

4. MasterCard - "There are some things money can" t buy. For everything else, there "s MasterCard" / "There are things that cannot be bought. For everything else, there is a MasterCard"

This two-sentence slogan was coined by MasterCard back in 1997. Back then, the slogan was part of an outstanding advertising campaign that was launched in 98 countries in 46 languages. The very first appearance of an ad campaign was on television in 1997. The content of the advertisement was as follows: father and son go to the baseball field together, father pays for tickets, hot dogs and drinks, but the conversation between father and son is priceless. After that, the MasterCard advertising campaign went viral, and long before the advent of social networks.

What is the secret of the MasterCard campaign? Each commercial evokes emotions in the audience, evokes pleasant, dear memories - for example, as it was with the first advertisement, memories of going to baseball with dad. Nostalgia is a very powerful marketing tool.

5. BMW - "The Ultimate Driving Machine" / "Full drive"

BMW sells cars all over the world, in North America the brand is known under the slogan “The Ultimate Driving Machine” - “Full drive”. This slogan was coined in the 1970s by the agency Ammirati & Puris and was aimed at “baby boomers” who started making their own money and were ready to spend it. And what better demonstrates status than buying a premium car?

With this slogan, the brand wanted to emphasize the fact that BMWs are cars that take your breath away to drive. It is based on an emotional message for which consumers were willing to pay more.

For Russia, the slogan “With pleasure at the wheel” (Freude am Fahren), which has existed since 1961, has become more popular.

6. M&M - "Melts in Your Mouth, Not in Your Hands"

Understanding the value proposition of this brand is a snap. How can one type of chocolate differ from another? M&M were able to distinguish their product from competitors - their chocolate does not melt in your hands.

7. De Beers - "A Diamond is Forever"

Basically, diamonds are worth at least 50% less than what you pay for them in jewelry store... So why did they become a symbol of wealth? All thanks to an amazing marketing strategy from N.W. Ayer, developed in the early 1900s for De Beers.

The cult phrase “Diamonds Are Forever” began to appear in every De Beers ad since 1948, in 1999 AdAge named it the best slogan of the century. Its main message is that diamonds, like your relationship, are eternal. This, among other things, stopped consumers from massively reselling diamonds (and hence reducing their value). An ingenious move.

8. Lay "s -" Betcha Can "t Eat Just One" / "I bet you can't eat just one"

In Russia, this slogan was translated with minor changes and sounded like "It's so tasty that you can't resist!"

Seriously, did anyone succeed? While this slogan would have worked for other snack companies, Lay's were the first. The slogan does not describe the taste of the product. Instead, the brand turned to human nature: it is simply impossible to stop while eating chips.

9. Audi - "Vorsprung durch technik" / "Superiority of high technologies"

“Vorsprung durch technik” has been the main Audi slogan around the world since 1971. Audio 80 (B1 series) appeared a year later in 1972: these cars with new technical characteristics became an excellent reflection of the slogan. And still the slogan “Superiority of high technologies ”Is relevant for the Audi brand. It is important to note that on written media, Audi invariably leave their slogan in German, no matter in which country they sell and advertise their cars.

10. McDonald "s -" I "m Lovin" It "/" This is what I love "

The advertising campaign “I’m Lovin’ It ”was launched in 2003 and is still relevant today. This is a great example of a slogan that resonates with your target audience. McDonald's food is far from the healthiest, but many people really love its taste.

11. Maybelline - "Maybe she" s born with it. Maybe it "s Maybelline" / "Maybe she was born with this. Maybe it's Maybelline."

In Russia, this slogan was translated with minor changes and sounded like: “Everyone is delighted with you, and you are with Maybelline”.

The first Maybelline slogan was created in the 1990s and has become one of the most famous around the world. It instills a sense of self-confidence in women. After all, brand cosmetics can make it look like a model from a glossy magazine.

The company changed its slogan to "Make IT Happen" in February 2016, inspiring women to express their understanding of beauty in their own way. Nevertheless, the previous motto does not lose its relevance.

12. The New York Times - "All the News That" s Fit to Print "

The slogan was created in the late 1890s and was the answer to other publishers who only made money from sensations. The New York Times, by contrast, focused on important facts and stories that educated readers in new ways. Thanks to the slogan, the newspaper has become a credible source of information.

In this article, we have collected 99 masterpieces of Soviet and Russian advertising over the past 100 years, from the slogans of Vladimir Mayakovsky to the slogan of Yandex. The list includes both truly talented creations and pearls from the category "What did the author smoke?" One thing unites them: finally and irrevocably, they went to the people, became catch phrases... So, the most famous slogans in Russia.

“A visitor from dachas, from cities and villages, there is nothing to ruffle the soles in search of - you will immediately find EVERYTHING in GUM neatly, quickly and cheaply!”, Vladimir Mayakovsky, 1923.

"There was no better nipple and no, I am ready to suck until old age", Vladimir Mayakovsky, 1925.

“Demand topping up beer after the foam has settled” (Restaurant Glavpivprom).

"Keep your money in savings banks."

"It's time for everyone to try how tasty and tender crabs (Glavryba) are."

Fly by Aeroflot.

"Who goes where, and I go to the Savings Bank."

"Peace, friendship, chewing gum!" (Rotfront confectionery factory).

“It's time for you, and it's time for you to conclude contracts with the ventilator plant” (MoVen plant).

Slogans from the 90s

“Pay your taxes and sleep well” (Tax Police).

"World History" (Bank Imperial).

“Tanks are not afraid of dirt” (KAMAZ).

"Taste of Victory" (Herschi Cola).

“We are not freeloaders. We are partners ”(MMM).

Hoper Invest. Great company. "

“We will succeed in everything” (“Russian project” on ORT, 1995).

“I am a white eagle!”, Vodka “White eagle”.

“Don't slow down. Snickersney! "

"Pause - Eat Twix."

"Russia is a generous soul."

“Sometimes chewing is better than talking,” Stimorol, 2000.

“Image is nothing, thirst is everything. Don't Let Yourself Dry, ”Sprite, 2000.

Beer brand slogans

"Time flies with the Fat Man!"

"Solodov. I am responsible for the quality "

Baltika. Where Russia is. "

Stella Artois. Perfection is priceless. "

“Dr. Diesel. We are so different, and yet we are together. "

“Gold barrel. We need to meet more often. "

"Who is following Klinsky?"

Car brands slogans

“On all roads of the country”, Lada Priora.

Drive the Dream, Toyota.

Beyond Expectations, Nissan.

“You surprise me,” Volga.

The Pursuit of Excellence, Lexus.

cellular

Live on the Bright Side, Beeline.

"People say", MTS.

“The future depends on you,” Megaphone.

“Simply Cheaper,” Tele2.

"The prices are just about * uet", Euroset.

"Live by communication", Messenger.

“More Opportunities to Tell About Important Things”, Rostelecom.

The drinks

Take Everything From Life, Pepsi.

"Just add water", Invite.

"Get in!", Fanta.

“Life is a good thing. Whatever one may say, "Rich juices.

“It's good to have a house in the country”, dairy products.

"Red Bull is giving wings."

"May tea is a favorite tea."

“Life is good when you drink slowly,” Mirinda.

Find Out What You Can Do, Burn.

Best in Tea, Best in Me, Lipton Tea.

Food

“And Let The World Wait,” Danissimo.

Fresh Solution, Mentos.

Boost Your Brains, Nuts.

Heavenly Delight, Bounty.

“Fresh breath makes understanding easier,” Rondo.

"Ate - and Order" by Snickers.

“Sweetness and Freshness in Just Two Calories,” Tic Tac.

“It's All About Magic Bubbles,” Wispa.

“Chew - don’t worry”, Chewits.

"Milk tastes twice as good if it's the Milky Way."

The Most Delicious Caries Protection, Orbit.

"Once I Tried, I Eat Now", Pringles Chips.

"Dumplings without haste", Sam Samych.

"People love Doshirak."

"Fun and delicious at McDonald's."

Hygiene products, cosmetics, household chemicals

“Are you still boiling? Then we are coming to you! ”, Tide.

"Clean is pure Tide."

Never Fails, Rexona.

“No Better for a Man,” Gillette.

“Kills all known germs outright,” Domestos.

"Everyone is delighted with you, and you are with Maybelline."

“Speaks Your Body Language,” Alwas.

“Be sure. Wear Libresse. "

Appliances

"Reliable Appliances exist. Proven by Zanussi. "

We care about you, Tefal.

“We are working, you are relaxing”, Indesit.

We Guess Wishes, Ariston.

"Smartly Done", Electrolux.

Ideas for Life, Panasonic.

And, in our opinion, the most successful slogan of our time is the Yandex motto “There is everything”. The perfect expression of the essence and benefits of a product in a nutshell.

The funniest slogans in Russian advertising

In conclusion - 12 of the most "flying" slogans, when you involuntarily ask yourself: "What did the author smoke?"

"For big and small things", SantekhUyut.

“Your ass is smiling,” Sudokrem.

The Toilet is the Face of the Hostess, Harpic.

"Flatulence has no chance," Espumisan.

“So soft that you can trust it with the most precious things,” Zewa Toilet Paper.

“Your strength is in our eggs”, Soyuz poultry farm.

"Fornos" pierced my dad's nose. "

“Prices are as low as golden pancakes”, supermarket chain Pyaterochka.

"My husband drinks, but I am calm for him", Aquaphor filters.

“Your feet will walk like Swiss Watches», Advertising of compression underwear.

"No hrYuna me dumplings", dumplings "Three little pigs".

"He's like me, only a bank," Bank Trust.

“If you want to be original for the sake of originality, you can come to work every morning with a sock in your mouth,” Leo Burnett.

“People Don't Buy From Clowns,” Claude Hopkins.

Inspiration and high sales to you!

A brand has several components that shape it. This is the slogan, form style, trademark, etc. In order to create a really serious brand, an entrepreneur, most likely, will not have enough strength, professional skills, and skill. In almost every city, you can find creative agencies or advertising and marketing companies that can help with this problem. They can create a logo, come up with a slogan, visual and text designation, develop a corporate identity, create a model and type of packaging.

An entrepreneur must have a detailed understanding of the brand in order to correctly place an order, in order to understand what to talk about with advertisers, in order to control how well the work is done. Therefore, we offer you standard information, knowing which you will get a good result of working on your brand.

Slogan - the motto of your company, passed through the image of the product

Almost any company has a slogan, just not everyone draws it up in beautiful phrase... Do your salespeople prepare for their important meeting with a customer, create phrase templates that reflect the most important customer benefits? It is these phrases that serve as an excellent basis for slogans. If you do not have such sellers, remember your phrases with which you convince partners to buy goods from you.

If you have a large company, and you have carefully worked out the mission of the company, then you can look for the future slogan there. So, the company's slogan is a short and succinct phrase that expresses the very essence of the product, the company, and the entire brand. This phrase should contain such information that will allow customers to remember the brand and easily recognize it in the mass of other products.

A slogan is a means of communication that lasts for a very long time, up to several years, if it is properly developed. The general slogan can be supplemented or transformed (but no more than 2-3 words) if the campaign or promotional event This is required, but the duration of such a change should be limited, and at the end of the promotion period, the slogan returns to its previous form.

The slogan should significantly attract the attention of consumers, it should set out the benefits that the buyer will have, the slogan very clearly motivates the purchase, increases loyalty to the company and the product.

Types of slogans

The history of the word "slogan" is very interesting. It was invented by the ancient Gauls and denoted the battle cry of fellow tribesmen who went hunting or defended their territories. Subsequently, the slogan began to be used to intimidate the enemy and to raise their own fighting spirit; each tribe had its own slogan, which inspired them to win and allowed their own to be distinguished from other tribes. In Germany, the slogan was used as a password to identify belonging to a particular craft workshop.

The slogan can be corporate or branded. The corporate slogan is created to maintain loyalty to the entire company, and applies to all products, lines, types of products of this enterprise... If the slogan is created to certain product company, then this is a brand slogan and it will only apply to a specific brand as soon as the company decides to stop issuing this item, the slogan is also never used again. Of course, if it was successful, then it can be transformed and used in relation to other brands.

The next division of slogans is an image slogan and a product slogan. Image is more like a corporate one, only it reflects both the company's values ​​and the company's high position in the market and in society. A product slogan only advertises a specific product. It is a product slogan that can increase sales and become a means of product recognition. Some companies create several slogans, different focus, they are used as needed, depending on what kind of company is being held.

Signs and qualities of the slogan

The slogan is always created short, just a few words are selected in such a way that the phrase is both capacious and euphonic, quite often there is rhyme in the slogan. If you are creating an advertising material, a television or radio spot, an article in a newspaper or magazine, a short advertising leaflet or a street banner, then the slogan is put as an affirmative point of effect at the end of the material. If the slogan requires musical accompaniment, then this music is selected in the most careful way, because it is she who will accompany the slogan throughout his entire work.

The visual embodiment of the slogan has a constant font, color, images of various objects or a color background. Any slogan, designed in sound, on paper can be registered as intellectual property. This is a very lengthy and not the cheapest process, but by filing a patent, you can be sure that no one will ever use your ideas for their advertising. If this happens, you can file a claim with the violator and receive compensation from him through the court, and most importantly, you can convince him never to use your intellectual property again. The law will be exclusively on your side.

A slogan quite often ceases to be just an advertising phrase, very often slogans become much more famous than the product itself, that is, a part of society. Many people remember the advertising slogan "Now banana!", But few can name what product was advertised with this funny phrase. Telling this or that story from life, people use the slogans "Just add water!", "Don't slow down, Snickersney!", "Take a break, eat Twix!" And there are a great many such famous slogans that have become truly popular.

The mechanism of the slogan

So, the slogan should be short, read and pronounced easily, obey and look beautiful. It should be original, easy to remember, attracting attention, bright, truthful, interesting, funny, positive, optimistic, it should evoke only the most positive feelings in a wide audience.

Here is an example of a slogan that was argued about at one time: “Radio for the rich!”. A huge audience, which is not such, perceived the slogan negatively and did not listen to this radio. Fortunately, the station management quickly realized this and changed the slogan. Therefore, when developing a slogan, try to make it so as not to hurt the feelings of the most different categories people, on the contrary, give them a compliment, encourage them to buy.

Good slogans always contain elements of allegory, philosophy, aphorisms, works of art. Rhyme is a very successful technique when creating a slogan, since it is the rhyme that is perfectly remembered by a person, this is a well-known fact. The slogans use synonyms, antonyms, and even phraseological units. When a person sees such a slogan for the first time, he does not quite understand what the brand owner - the manufacturer - decided to tell him. Then he focuses his attention on the meaning of the slogan, thinks out and the moment of understanding comes. A person thinks that if it took him so much time to understand the "cunning" meaning, then others will take even more, because he is the most intelligent in the world. He sees around the mysterious smiles of other people, when they hear this slogan in an advertisement, they unite in their secret, so the advertised product becomes a sign of "their" group of people, a sign of the elite. The person who solved the riddle of your slogan will never stop buying this product, rest assured. Of course, it is necessary to maintain the interest of buyers in the product, improve it, create new products and hold promotions.

How the slogan is created

If you have ever gone through the naming process, then developing a slogan will not be unusual for you. Before you start developing a slogan, you need to set clear goals for the creators. What exactly should your slogan reflect, what it should inspire, what values ​​it should promote. Be sure to tell the developers about your company, its values, structure. In the same way, it is necessary to tell in detail about the product, about its history of creation, about its analogues, about competitors, about the main differences from other similar goods.

After a detailed analysis, it will be much easier to determine the set of words that should be contained in the slogan. After compiling such a list, each word is tested in a focus group, after identifying the most beautiful, bright, positive and selling words, word forms and whole phrases are compiled. The latter, in turn, are again tested in focus groups. Those slogans that received the highest marks in discussions and tests pass the final test. These are polls of a large number of real and potential buyers... But even when one slogan is defined, it passes probation 2-6 months. There are times when, after this period, the slogan must be replaced if the sales increase does not meet expectations.

When creating a slogan, move away from abstract concepts and phrases, operate with concrete facts, figures, conclusions that the buyer can easily try on "for himself", which will be understandable and valuable. It is best if your slogan promises the buyer specific benefits in order to motivate him to buy.
If your product has already acquired a brand advantage, then develop a slogan. This will guarantee excellent recognition of your brand, give it weight, and increase sales.

E. Shugoreva

How to create and register a slogan:

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In this article, we have collected 99 masterpieces of Soviet and Russian advertising over the past 100 years, from the slogans of Vladimir Mayakovsky to the slogan of Yandex. The list includes both truly talented creations and pearls from the category "What did the author smoke?" One thing unites them: finally and irrevocably they went to the people, became catch phrases. So, the most famous slogans in Russia.

“A visitor from dachas, from cities and villages, there is nothing to ruffle the soles in search of - you will immediately find EVERYTHING in GUM neatly, quickly and cheaply!”, Vladimir Mayakovsky, 1923.

"There was no better nipple and no, I am ready to suck until old age", Vladimir Mayakovsky, 1925.

“Demand topping up beer after the foam has settled” (Restaurant Glavpivprom).

"Keep your money in savings banks."

"It's time for everyone to try how tasty and tender crabs (Glavryba) are."

Fly by Aeroflot.

"Who goes where, and I go to the Savings Bank."

"Peace, friendship, chewing gum!" (Rotfront confectionery factory).

“It's time for you, and it's time for you to conclude contracts with the ventilator plant” (MoVen plant).

Slogans from the 90s

“Pay your taxes and sleep well” (Tax Police).

"World History" (Bank Imperial).

“Tanks are not afraid of dirt” (KAMAZ).

"Taste of Victory" (Herschi Cola).

“We are not freeloaders. We are partners ”(MMM).

Hoper Invest. Great company. "

“We will succeed in everything” (“Russian project” on ORT, 1995).

“I am a white eagle!”, Vodka “White eagle”.

“Don't slow down. Snickersney! "

"Pause - Eat Twix."

"Russia is a generous soul."

“Sometimes chewing is better than talking,” Stimorol, 2000.

“Image is nothing, thirst is everything. Don't Let Yourself Dry, ”Sprite, 2000.

Beer brand slogans

"Time flies with the Fat Man!"

"Solodov. I am responsible for the quality "

Baltika. Where Russia is. "

Stella Artois. Perfection is priceless. "

“Dr. Diesel. We are so different, and yet we are together. "

“Gold barrel. We need to meet more often. "

"Who is following Klinsky?"

Car brands slogans

“On all roads of the country”, Lada Priora.

Drive the Dream, Toyota.

Beyond Expectations, Nissan.

“You surprise me,” Volga.

The Pursuit of Excellence, Lexus.

cellular

Live on the Bright Side, Beeline.

"People say", MTS.

“The future depends on you,” Megaphone.

“Simply Cheaper,” Tele2.

"The prices are just about * uet", Euroset.

"Live by communication", Messenger.

“More Opportunities to Tell About Important Things”, Rostelecom.

The drinks

Take Everything From Life, Pepsi.

"Just add water", Invite.

"Get in!", Fanta.

“Life is a good thing. Whatever one may say, "Rich juices.

“It's good to have a house in the country”, dairy products.

"Red Bull is giving wings."

"May tea is a favorite tea."

“Life is good when you drink slowly,” Mirinda.

Find Out What You Can Do, Burn.

Best in Tea, Best in Me, Lipton Tea.

Food

“And Let The World Wait,” Danissimo.

Fresh Solution, Mentos.

Boost Your Brains, Nuts.

Heavenly Delight, Bounty.

“Fresh breath makes understanding easier,” Rondo.

"Ate - and Order" by Snickers.

“Sweetness and Freshness in Just Two Calories,” Tic Tac.

“It's All About Magic Bubbles,” Wispa.

“Chew - don’t worry”, Chewits.

"Milk tastes twice as good if it's the Milky Way."

The Most Delicious Caries Protection, Orbit.

"Once I Tried, I Eat Now", Pringles Chips.

"Dumplings without haste", Sam Samych.

"People love Doshirak."

"Fun and delicious at McDonald's."

Hygiene products, cosmetics, household chemicals

“Are you still boiling? Then we are coming to you! ”, Tide.

"Clean is pure Tide."

Never Fails, Rexona.

“No Better for a Man,” Gillette.

“Kills all known germs outright,” Domestos.

"Everyone is delighted with you, and you are with Maybelline."

“Speaks Your Body Language,” Alwas.

“Be sure. Wear Libresse. "

Appliances

“Reliable home appliances exist. Proven by Zanussi. "

We care about you, Tefal.

“We are working, you are relaxing”, Indesit.

We Guess Wishes, Ariston.

"Smartly Done", Electrolux.

Ideas for Life, Panasonic.

And, in our opinion, the most successful slogan of our time is the Yandex motto “There is everything”. The perfect expression of the essence and benefits of a product in a nutshell.

The funniest slogans in Russian advertising

In conclusion - 12 of the most "flying" slogans, when you involuntarily ask yourself: "What did the author smoke?"

"For big and small things", SantekhUyut.

“Your ass is smiling,” Sudokrem.

The Toilet is the Face of the Hostess, Harpic.

"Flatulence has no chance," Espumisan.

“So soft that you can trust it with the most precious things,” Zewa Toilet Paper.

“Your strength is in our eggs”, Soyuz poultry farm.

"Fornos" pierced my dad's nose. "

“Prices are as low as golden pancakes”, supermarket chain Pyaterochka.

"My husband drinks, but I am calm for him", Aquaphor filters.

"Your feet will walk like a Swiss watch", compression garment ad.

"No hrYuna me dumplings", dumplings "Three little pigs".

"He's like me, only a bank," Bank Trust.

“If you want to be original for the sake of originality, you can come to work every morning with a sock in your mouth,” Leo Burnett.

“People Don't Buy From Clowns,” Claude Hopkins.

Inspiration and high sales to you!

Popular and well-known slogans are advertising. Slogans are one of better ways influence on your customers as the slogans are short and you can easily convey the message through the slogans to your customers. Obviously, creating an attractive and catchy slogan is not an easy task. You need to be outstanding and have excellent wit and creative potential to create compelling and simple slogans that attract customers and speak volumes about your brand. Thus, in this article, we will show just a few of the best slogans that are popular and loved by everyone.

1. (I’m Lovin ’It), owned by McDonald’s - this current McDonald’s global branding campaign was created by Heye & Partner, a McDonald’s agency (Germany). It was originally launched in German "Ich liebe es" in Munich, Germany on September 2, 2003, later it was launched in Australia on September 21, 2003, in the UK on September 17, 2003, and in the USA on September 29, 2003. Since that time, it has gained popularity, and now it is the slogan that represents the McDonald's company.

2. "(Finger Lickin 'Good), owned by KFC, is KFC's most popular advertising slogan, dating back to 1950. However, there is an interesting story behind this phrase. During a TV commercial featuring Dave Harman (Pete's brother) in the background licking his fingers, a viewer called the channel to complain about someone in the background licking their fingers, a KFC manager named Ken Harbo responded to this: "Well, this is really" lick your fingers "" and later this phrase became the most famous slogan of KFC.

3. (Soon there will be 2 kinds of people, those who use computers and those who use Apples) owned by Apple - This slogan was introduced by Apple in the early 1980s. And she proved it when she launched the iMac in the 90s. It was really so successful that people were incredibly passionate about it. appearance and they loved to both use and buy it, paying a lot more than a regular computer, just because of the looks.

4. (Have a Break, Have a Kit Kat), owned by Kit Kat - The slogan was introduced in 1958 by Donald Gilles, CEO of JWT Orland, it is their international advertising slogan that they still continue to use.

5. (The pause that refreshes), owned by Coca Cola - the slogan was introduced in 1929 and Archie Lee himself was the one who came up with it. And that made Coca-Cola synonymous with a break. However, Coca Cola changed its slogan regularly depending on the regions.

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6. (There are some things money can't buy. For everything else, there’s MasterCard) 1997, owned by MasterCard - This slogan forms the basis of the ongoing MasterCard campaign, which is associated with the slogan “Priceless”, which is a trademark of the company.

7. (The happiest place on Earth), owned by Disneyland since 1960s - Disneyland needs no introduction and their characters have long been popular internationally. Everyone loves them, and the slogan "Happiest Place on Earth" is their property.

8. "We do it all for you"(We do it all for you), owned by McDonald’s, is a slogan that was used at McDonald’s from 1975 to 1979. They previously used "You deserve a break today" from 1971 to 1975. And after this slogan, since 1979, they began to use: “Nobody can do it like McDonald’s can”.

9. (Connecting People), owned by Nokia, is a slogan used by Nokia to market its mobile phones. It was introduced in 1992 by Nokia. However, frankly, Nokia was synonymous with all mobile devices in some countries, and especially in India, for a number of years in the late 90s and early years of the 21st century as they covered a huge chunk of the mobile industry at the time. but now they face fierce competition.

And yet, they really "brought people together" according to their slogan.

10. (Think small), owned by Volkswagen - This slogan was used by Volkswagen in the 1950s for their signature beetle. It was created by Helmut Crown and is considered one of the best advertising campaigns, created in the 20th century and received well-deserved success.

Do you know about the slogans used in any successful or unique campaign? Then share your information with us in the comments.