The best promotional slogans. How to create a memorable company slogan? The best slogan generators. - By form and language techniques

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Tagline- a short emotional and tenacious phrase that strengthens and encourages a purchase.

If I tell you “Pause! ..”, the continuation of the phrase will pop up in your head: “Eat Twix!” And if I say that “You deserve it,” the majority of women (and maybe men) will immediately remember what it was about.

A bit of theory

First, let's figure out what a slogan is in pieces. There are many interesting examples slogans for different businesses, read carefully.

1. Do not confuse (terms)

As a rule, slogans are divided into types according to two criteria - form and meaning (purpose). I picked it up below for you cool examples famous world brands.

- In meaning and purpose

Here all slogans are divided into two main subspecies, they are described in the table.

Subspecies	Description	Example
Image	They reflect the mission, values and philosophy of the brand, speak about the company, not the customers. Their goal is to create a brand image, gain trust and	- The New York Times: “All news that is printable”; – Scale models Matchbox cars: "We sell more cars than Ford, Chrysler, Chevrolet and Buick combined."
Commodity	They talk about the product, the benefits for the client, the result he will receive from the purchase. Their goal is to drive sales by highlighting USP or evoking emotion.	- MasterCard: “There are things that money cannot buy. For everything else, there is MasterCard ”; - Playstation: “Live in your own world. Play in ours ”.

- By form and language techniques

There are five subspecies of the slogan according to its form and the techniques used, the most famous slogans in the table below.

Subspecies	Description	Example
Statement	This type of slogan can talk about a company, a client, or a unique trade proposal... The way of constructing the phrase plays an important role here.	1. Whole offer: - Marks & Spencer: “The client is always and completely right!”; - Amazon: “The world's largest bookstore”. 2. One short dynamic phrase: - 7UP: “Uncola” (“Not“ Cola ”); - McDonald’s: "That's what I love." 3. Several short chopped phrases: - Mac Pro: “Beauty on the outside. Beauty inside"; - Aston Martin: “Strength. The beauty. Soul"; - Ebay: “Buy this. Sell it. Love it. ”
Question	This form invites consumers to dialogue and establishes contact with them. The question can be rhetorical or built according to the classic problem-solution scheme:	- Nespresso: “What else?”; - Kitkat: “Is there a pause? There is Kitkat ”; - BMW: “Does advertising need perfection?”; - Schweppes: “Shhhh! You know what?"
Appeal	Another way to talk with clients is to contact them personally, to show that you know about their needs, desires or problems.	- Lay’s chips: “I bet you can't eat just one”; - Snickers: “Don't slow down, snickersny”; - Canon: “See what we mean”; - Sainsbury’s supermarket chain: “Try something new today”.
Play on words (irony, humor)	It is a powerful tool for influencing consumers. By making a person smile, you win them over to the brand. The key to this technique is to know what kind of humor is acceptable to your target audience, and not to turn the play on words into a puzzle.	- Beer Utica Club: “We drink everything we can. We sell the rest ”; - Xerox: “We taught the world to copy”; - IKEA: “There is an idea, there is IKEA”; - Tide: “Purity is pure Tide”; - CITI Bank: “CITI never sleeps” (city in English - city).
Metaphor, hyperbole, emotionally colored words	These techniques, like humor, act on the feelings of customers, which is used by well-known brands.	- Toyota: “Drive your dream”; - Harley Davidson: "American by birth, rebel by choice"; - Disneyland: "Happiest Place on Earth"; - Calvin Klein: "Between love and madness - obsession."

3. What are (components)

Modern slogans contain one or more mandatory elements, they are in the table below.

Remember that the task of a slogan is to emphasize the benefits, tell a story or convey values, and how many and what elements will be included in it is up to you.

Creation options

If you still do not know whether you should write the slogan yourself or outsource the task, consider important point: The process of developing a company slogan depends on time and budget. Based on this, you need to choose the appropriate option.

Slogan constructor... For example Logaster, MegaGenerator, Shopify. To generate several dozen slogan variations, you need to enter the brand name and the field of activity. The downside is that the ad phrase may not be unique;
Branding company... The quality of service, although high, is the most expensive way to create a slogan (advertising - from 5,000, for a company from 50,000, since complex analysis). Suitable for large companies;
Copywriter... To be honest, the option is not so-so, because the copywriter will not study the roots of the business and will simply suggest beautiful phrase... The cost of this option is lower than in the agency, but the result may not meet your expectations;
On one's own... You know your product best. Therefore, you yourself will definitely come up with an advertising slogan and will not waste your money. The disadvantage of this method is that it will take you a lot of time without preparation.

Just for those who decided to develop the company's slogan myself, I have prepared an instruction. With its help, you will create a cool slogan for yourself in five steps.

Great option

Step by step guide

And the first thing to consider: during the development process, it is important to determine the message that you want to convey to the audience. And for this you need to start with the preparatory step - collecting information.

Step 1. Gather information

At this stage, a maximum of information about your product, USP and target audience is collected. To do this, you need to answer the following questions:

What product or service are you selling?
Who are they for?
What problems do customers solve?
What values do you believe in?
What makes you different from your competitors?
Why did customers choose you (arrange a survey)?
How did they feel before buying?
How do they feel after contact with your product?

And you should not neglect this step, since collecting information is very important, without it it is extremely difficult to understand how to write a good slogan.

Even before he came up with the slogan for Rolls-Royce “At sixty miles per hour, the loudest sound in the cabin is the ticking of a clock,” the father of advertising, David Ogilvy, spent several weeks studying the characteristics of cars.

As a result, Rolls-Royce sales increased by 50%, and the slogan itself went down in history. So, if you also want high profits, do not forget about collecting information.

Rolls-Royce slogan

Step 2. Make an association map

Remember, more associations means more potential ideas. Therefore, when developing a company's advertising slogan, get ready to lay out all your ideas.

To do this, take a piece of paper and write down a few dozen words and phrases that come to mind in connection with your brand. And even write down what at first glance has nothing to do with the product.

For example, a tourist opinion survey helped create ads for Las Vegas. As a result, it turned out that the main association with the city is the freedom to do what you want, to go into the lead. This is how the famous "Everything That Happens in Vegas Stays in Vegas" was born.

McDonald's Association Map

Step 3. Generate variants

Try... Feel free to involve colleagues in the work, experiment with the main message of the slogan and examples of the form;
Look for... For the sake of interest, look into the dictionary of phraseological units: suddenly you can endow some elements of the slogan with a new meaning.

So, during the creation of the advertising slogan for the California Milk Processor Board brand, the decisive phrase was one of the participants in the discussion: “I remember about milk only when it ends”. After that, the slogan “Is there milk?” Was born.

"Is there any milk?"

Step 4. Reduce

Now you can edit the result, but don't start right away. First, select the most successful phrases, later look at them with a fresh eye. In addition, think about how you can edit them: cut them down, make them more capacious and vivid.

This is how it turned out when creating the slogan for MTV. First, the copywriter wrote the phrase "They don't have enough rock and roll, give them MTV." Well-known advertiser George Lois made the slogan "I want my MTV!" and gave the channel crazy popularity.

And Airbnb used two words in the slogan - “Your friend is everywhere”, and this was enough for potential customers to understand that they will feel at home anywhere in the world.

Another example is the adidas motivator slogan “Impossible is possible”, it refers to emotions, instilling hope and promising that you will overcome any obstacles and achieve your goals.

"I want my MTV!"

Step 5. Test

When the slogan is ready, it can be tested before launching an advertising campaign. This way you will find out if your slogan makes you buy. To do this, you can go in different ways:

Show the slogan to friends and acquaintances;
Focus group test;
Organize a survey on social media.

And finally, an advice to you - save all the results brainstorming... Since the final versions, which did not become the slogan, can be used as posts on social networks, headings of blog articles, etc.

As the sages say ...

TOP-3 chips

I also advise you to remember that brevity, honesty, informational content and the unity of the image - distinguish any slogan. And below I will tell you about these cool tricks using the example of the most popular slogans of famous brands.

1. Compatibility with the logo

The slogan and the logo are like yin and yang: ideally, they are parts of one whole and complement each other. In fact, this is a double effect on the consciousness of clients.

That is, the logo, as an additional element of recognition, reinforces the result of the slogan's work and, as a result, increases the advertising campaign.

Example:

Nike's positive slogan “Just do it” is inextricably linked with the image of the corporate swoosh - the brand logo. That is, the emblem conveys dynamics and strength, and the slogan complements it, calling for action and achieve results.

Another example is Apple's “Think Different” slogan. It was used from the very beginning as the text accompanying the logo. And although the company has not used this phrase for a long time, it is firmly entrenched in the minds of people: a bitten apple is associated with a special status.

2. A drop of humor

Humor unites, tunes in one wave, inspires confidence and is well remembered. So consider whether it is appropriate for your brand to use jokes, puns or alliteration, and if so, feel free to use this trick.

Example:

Cool, flashy slogans often go viral. It was thanks to this that the funny advertising phrases of the Snickers brand of chocolate bars “Don't slow down - Snickersny” or the company Stimorol, which produces gum, “Sometimes it's better to chew than talk”, “went to the people”.

3. Honesty

Naturally, lying in your slogan is the last thing. After all, if the content of the slogan does not correspond to reality, consumers will not trust you. Therefore, all the facts in the advertising phrase must be objective.

Example:

Even if you use beautiful but empty elements like “best” or “# 1”, do it like Carlsberg claims to make “perhaps the best beer in the world”.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Briefly about the main

In a huge information flow today, it is very important to smear the eyes of the consumer, so that he does not forget about you with all his will. And remember, a company slogan should tell you about your business in a few words. At the same time, it is important that it is unique and informative.

And to achieve this, grab the final bonus - three tips for a bright and memorable slogan. And who knows, maybe your slogan will go down in history.

Position... Decide on self-positioning. Remember that by not answering questions about values, target audience and unique product offerings, you will not create an effective slogan;
Mix... Don't be afraid to mix several types of slogans in one. There is no one right way. The main thing is that the slogan gives an idea of your business and informs potential customers what you offer;
Try on... Take a cue from competitors and top brands. Explore what creative ideas for the slogan they offer, disassemble them into components. Think about what techniques you can apply, what new to bring.

If you're looking for inspiration, check out our list of awesome slogans from globally renowned companies.

But before that, let's understand what a “good slogan” is and what exactly makes it a salesman.

What is a slogan?

Tagline is a phrase or group of words that identifies a product or company.

Companies need slogans for exactly the same thing as logos - for advertising. The only difference is that logos are visual advertising, and the slogan is sound advertising. But both of these formats attract consumers' attention much more effectively than just the name of the company or product. Plus, a logo or slogan is much easier to understand and remember.

The goal of any slogan is to convey to the client the main message of the brand, the key idea that will certainly remain in the memory of people.

How to create an effective slogan?

All successful slogans are similar in characteristics:

He is remembered
The slogan should be easily recognizable. A few short, vivid, memorable words can be used in advertisements, videos, posters, business cards, etc.
It conveys key brand value
Selling is not about product features, but about product benefits - this is the golden rule of marketing, perfect for creating successful slogans. A good slogan should clearly and clearly convey information about the benefits of the company (product) to the target audience.
It sets your brand apart from the competition
Find what sets your brand apart from others and use that when creating your slogan.

It evokes positive emotions towards the brand.
Successful slogans use positive, optimistic words. For example, the slogan “Russia is a generous soul” will evoke positive emotions among consumers, while the slogan “Otmochitos in the style of Cheetos” is just bewilderment.

So, we've covered the key characteristics of successful slogans. Now let's see how modern companies use them in practice.

1. Nike - "Just Do It"

Nike's message instantly resonated with people. The company has become much more than an ordinary manufacturer of sportswear and footwear - it is a special state of mind and body! Nike's motivating message inspires hope in people around the world: “If you want to do something, just do it!”.

Kennedy + Weiden, who came up with the legendary slogan, could hardly imagine it would become so popular. Nike used to make clothing exclusively for marathon runners. But after the thunderous success of the slogan, Nike's audience has grown exponentially. This example only proves that some firms need time to create a slogan that would convey the brand message and resonate with the target audience.

2. Apple - "Think Different"

This slogan first appeared in Apple's “Here’s to the Crazy Ones, Think Different” advertising campaign, dedicated to famous dreamers who challenged the system and were able to change the world. The phrase itself is a bold response to IBM's “Think IBM” campaign, which launched its ThinkPad at the time.

Soon, the slogan “Think Different” began to appear in all Apple advertising, despite the fact that the company did not release at the time new products... Suddenly, people began to realize that Apple - they are not just computers, but at the same time powerful and easy-to-use devices available to all of us.

3. L "Oréal -" Because You "re Worth It"

Who among us does not want to feel worthy of something? L "Oréal experts know for sure that a woman uses cosmetics to feel more beautiful, attractive, desirable and ... worthy this. L "Oréal's slogan is not about the product itself, but about the look and feel the company can bring to women. This message allowed the L" Oréal brand to go beyond and change the usual concept of the cosmetics industry.

The celebration of the 40th anniversary of the slogan "After all, you deserve it" took place in Paris. Guest stars - Jane Fonda, Frida Pinto, Ines de la Fressange and others came to congratulate L "Oréal Paris and talk about what it means for them to collaborate with the brand, whose slogan makes millions of women around the world believe in themselves.

4. MasterCard - "There are some things money can" t buy. For everything else, there "s MasterCard" / "There are things that cannot be bought. For everything else, there is a MasterCard"

This two-sentence slogan was coined by MasterCard back in 1997. Back then, the slogan was part of an outstanding advertising campaign that was launched in 98 countries in 46 languages. The very first appearance of an ad campaign was on television in 1997. The content of the advertisement was as follows: father and son go to the baseball field together, father pays for tickets, hot dogs and drinks, but the conversation between father and son is priceless. After that, the MasterCard advertising campaign went viral, and long before the appearance social networks.

What is the secret of the MasterCard campaign? Each commercial evokes emotions in the audience, evokes pleasant, dear memories - for example, as it was with the first advertisement, memories of going to baseball with dad. Nostalgia is a very powerful marketing tool.

5. BMW - "The Ultimate Driving Machine" / "Full drive"

BMW sells cars all over the world, in North America the brand is known under the slogan “The Ultimate Driving Machine” - “Full drive”. This slogan was coined in the 1970s by the agency Ammirati & Puris and was aimed at “baby boomers” who started making their own money and were ready to spend it. And what better demonstrates status than buying a premium car?

With this slogan, the brand wanted to emphasize the fact that BMWs are cars that take your breath away to drive. It is based on an emotional message for which consumers were willing to pay more.

For Russia, the slogan “With pleasure at the wheel” (Freude am Fahren), which has existed since 1961, has become more popular.

6. M&M - "Melts in Your Mouth, Not in Your Hands"

Understanding the value proposition of this brand is a snap. How can one type of chocolate differ from another? M&M were able to distinguish their product from competitors - their chocolate does not melt in your hands.

7. De Beers - "A Diamond is Forever"

Basically, diamonds are worth at least 50% less than what you pay for them in jewelry store... So why did they become a symbol of wealth? All thanks to an amazing marketing strategy from N.W. Ayer, developed in the early 1900s for De Beers.

The cult phrase “Diamonds Are Forever” began to appear in every De Beers ad since 1948, in 1999 AdAge named it the best slogan of the century. Its main message is that diamonds, like your relationship, are eternal. This, among other things, stopped consumers from massively reselling diamonds (and hence reducing their value). An ingenious move.

8. Lay "s -" Betcha Can "t Eat Just One" / "I bet you can't eat just one"

In Russia, this slogan was translated with minor changes and sounded like "It's so tasty that you can't resist!"

Seriously, did anyone succeed? While this slogan would have worked for other snack companies, Lay's were the first. The slogan does not describe the taste of the product. Instead, the brand turned to human nature: it is simply impossible to stop while eating chips.

9. Audi - "Vorsprung durch technik" / "Superiority of high technologies"

“Vorsprung durch technik” has been the main Audi slogan around the world since 1971. Audio 80 (B1 series) appeared a year later in 1972: these cars with new technical characteristics became an excellent reflection of the slogan. And still the slogan “Excellence high tech”Is relevant for the Audi brand. It is important to note that on written media, Audi invariably leave their slogan in German, in whatever country they sell and advertise their cars.

10. McDonald "s -" I "m Lovin" It "/" This is what I love "

The advertising campaign “I’m Lovin’ It ”was launched in 2003 and is still relevant today. This is a great example of a slogan that resonates with your target audience. McDonald's food is far from the healthiest, but many people really love its taste.

11. Maybelline - "Maybe she" s born with it. Maybe it "s Maybelline" / "Maybe she was born with this. Maybe it's Maybelline."

In Russia, this slogan was translated with minor changes and sounded like: "Everyone is delighted with you, and you are with Maybelline."

The first Maybelline slogan was created in the 1990s and has become one of the most famous around the world. It instills a sense of self-confidence in women. After all, brand cosmetics can make it look like a model from a glossy magazine.

The company changed its slogan to "Make IT Happen" in February 2016, inspiring women to express their understanding of beauty in their own way. Nevertheless, the previous motto does not lose its relevance.

12. The New York Times - "All the News That" s Fit to Print "

The slogan was created in the late 1890s and was the answer to other publishers who only made money from sensations. The New York Times, by contrast, focused on important facts and stories that educated readers in new ways. Thanks to the slogan, the newspaper has become a credible source of information.

The "father of advertising" David Ogilvy ascribes to his contemporary Howard Gossage the following quote: “ Advertising justifies its existence when used in the public interest, it is too powerful a tool to be used exclusively for commercial purposes". We agree with this statement, therefore we publish for you a selection with an effective social advertising.

Torture victims are people like you and me

Stop the Violence: Don't Drink While Driving

Premature end: "If you smoke, according to statistics, your story will end 15% ahead of time."

World Wide Fund for Nature: This is scary. And this is even worse.

Your skin color shouldn't dictate the future

As we turn the page, deforestation continues

Hate

Elm Grove Police Department: Radar combined with PSA. The board displays the speed of a passing car and the message "46 days in the hospital." Slogan: the slower the better

Save paper - save the planet

Polluted air kills 60,000 people a year

Empathy doesn't help. Become a volunteer. Change your life

Protect the Birds: Don't Throw Trash

What do we see when you smoke

Anti-cruelty. Animal Defense League: This Is Not Football

Bangalore City Traffic Police: Don't Talk While Driving

Child Soldiers: This is not happening here, but it is happening now

Art Director Pius Walker, Amnesty International, Switzerland

Censorship is lying

Don't get distracted while driving

A species dies out every 60 seconds. Every minute counts

Innocence in Danger: Where's the Pedophile?

Art director: Michael Arguello. Copywriter: Bassam Tariq. Additional Photos: Jason Musante

Sexual predators may be lurking on your child's smartphone

Smoking leads to premature aging

You are not a sketch. Say no to anorexia

Abandoned children feel invisible. Stop child abuse

Australian Childhood Foundation, JWT Melbourne

Global Action for Animals: Plastic Bags Kill

Keep the sea clean

Failure to keep the distance is not worth it. Pass the truck

Society for the Conservation of Marine Fauna (SSCS): When You See Tuna, Think Of A Panda

Sleep is stronger than you. Do not drive when sleepy

See how easy it is to feed the hungry?

Self-cause cancer

Deforestation and the air we breathe: before it's too late

For the homeless, every day is a struggle

Warning beer mug: Please don't lose control of your drinking

One of the children is holding something forbidden in America. Guess what exactly?

Slogans are catchy phrases that are used in advertising campaigns along with corporate logos. Slogans are rightfully considered the most effective method drawing attention to one or more aspects of a product or brand.

In this article, we will give 8 cool tips on how to come up with a slogan... And if you are not confident in your abilities, then we will tell you where to get ready-made slogans. We also compiled a list best online generators slogans that will help you create an interesting slogan in no time.

And that is not all. We have also prepared for you an interactive selection of world famous slogans for finding inspiration.

First you need to decide if you need a slogan. If you have a logo, then you are already involved or a company. At this point, the slogan definitely doesn't hurt.

If you don't have a logo yet, you can create one using our online service... Just a couple of clicks and your form style ready! We also recommend that you download our free book. Tips, practical examples, useful services - in a word, everything you need to create your own style!

What is the corporate slogan of the company?

The corporate slogan is short phrase that concisely represents your product or company. A well-thought-out slogan instantly evokes certain emotions and ideas, associating them with your brand. Good slogans are easy to remember and can become an integral part of the culture of a society.

Typically, a slogan is 5 words or less. It should reflect the benefits of your brand or the message you want to convey through your business. The best slogans are easy to remember, but not too hard to understand. They often use techniques such as metaphor or alliteration. Every day your potential customers hear hundreds of advertising messages, so a good slogan is your chance to differentiate yourself from your competitors.

1. Start with a logo

If you don't have a logo yet, then you should start with it. To successfully promote a business, a slogan must work in conjunction with a logo (unless, of course, your advertising campaign is limited to radio broadcasts). In this regard, the logo can be compared to a chicken, and the slogan is like an egg. Ideally, the slogan should be at the same time so that they become parts of a single whole and organically complement each other.

Remember, top brands are constantly changing their slogans. This is a natural process, so if after a few years you feel the need to revise your slogan, then do not even hesitate. Create a logo using the online service Logaster.

2. Give your slogan enough time

You will need: 1 hour to collect information about for which you are creating a slogan; 1-2 hours to sketch out "raw" ideas; and another 1-2 hours for discussing ideas with a client, or friends, colleagues and making edits.

Coming up with a slogan is not an easy task, even for experienced professionals. This will take at least one business day, so charge your services accordingly. If you are a customer, then we advise you to work only with those performers who inspire confidence in you.

You must be sure of what the performer will come up with for great ideas for the slogan from which you can choose the best option... And one more important point. After paying for the work, you should not require the performer to return to the order again and again, constantly improving your slogan.

If you do not like the proposed slogans or they, in your opinion, incorrectly convey the idea of your brand, the performer will be ready to modify the options, but only within the framework, established by the contract.

3. Remember simplicity

A slogan is only effective if the audience understands it instantly.

You only have a couple of seconds to impress potential clients... You can probably understand why the slogan “the best widgets since 1949” is unlikely to cope with the task assigned to it. Try to come up with as simple and concise wording as possible.

The size of the slogan should not exceed one sentence. Moreover, difficult words should be avoided. But some rules can still be broken. If any complex word is so capacious in meaning that it replaces several sentences, then this is just a godsend.

Be sure to stick to the one short sentence rule. Example of a simple slogan: Just Do It (Nike).

An example of a not enough simple slogan: We Sell the Highest Quality Organic & Natural Products. organic products of the highest quality) (Whole Foods).

4. Add humor if possible

If you have the opportunity to add humor to your slogan, be sure to do so.

A great example is Cracked.com's slogan: America's Only Humor and Video Site, Since 1958 (America's only humor and video site since 1958). There are several jokes in this slogan. First, he ridicules the standard wording of many slogans "from such and such a year." Second, he claims to be the only humor site in America.

The slogan also states that Cracked.com is the only video site in America, while in 1958 there were no websites. If humor is appropriate in your case, be sure to try to include one or two jokes in your slogan.

But if the slogan turned out to be funny, but at the same time awkward, then it is better to sacrifice humor in favor of a successful structure.

5. Be honest and don't over-praise yourself

Honesty is very important. Are you sure you are ready to provide the level of quality that your slogan says? If not, then you should recycle it.

As you can see, here you need to find a middle ground: convey the idea of a high quality product or service, but at the same time not seem overly self-confident. But a real professional is quite capable of such a task.

If you feel like you're stumped, here's one good piece of advice: forget you're coming up with a slogan. Imagine writing a brand message. What would your product tell about itself if it could speak?

6. Be mindful of your target audience

How would you characterize your target audience? Local, national or international?

If you work in the markets of other countries, remember that when transferring to foreign language the meaning of your slogan can change significantly. When KFC entered the Chinese market, its slogan, “Tasty, Lick Your Fingers,” turned into a much less appetizing slogan: “So Tasty You’ll Bite Your Fingers.” Therefore, first try to translate your new slogan into at least a few world-wide languages. And only if the translation satisfies you, the slogan can be used with confidence.

7. Think about what makes your brand special

What is your unique commercial proposal? Do you deliver by electric vehicles? Or is your dental practice specifically targeted at people who are afraid of dental treatment? For example, the website of the Crossoak Family Dentistry dental company flaunts a large chicken (in American English, chicken also translates as “coward”) and the slogan “We cater to cowards” (We work with cowards). Try to reflect the specifics of your business in your slogan, which will present it in a favorable light.

8. Rhythm and rhyme

Create a slogan with rhythm and rhyme. Your audience will easily remember this slogan by reading it on the logo or hearing it on TV.

What is a slogan generator?

Before moving on to the list of the best online slogan generators, let's define what exactly a slogan generator is. Automatic slogan generators are, without a doubt, good helpers. But at the same time, you need to understand the slogans in order to evaluate the option offered to you and decide whether it is suitable for your business.

You need to concisely convey the idea, and do it in an interesting and unusual way. This is not an easy task. It can take you up to several days to come up with a decent option. But this time you could spend on refining your business model or other more important things. Fortunately, this is where online slogan generators come in.

Best online slogan generators

The Internet offers dozens of free services to create slogans. We have compiled for you a list of slogan generators that are a pleasure to work with.

Logaster's free online slogan generator allows you to create a catchy company slogan based on your company name. In order to narrow down the number of generated slogans, the service offers to indicate the type of activity. In addition, you also have the opportunity to add a filter and indicate what to focus on when creating a slogan: uniqueness, price, assortment, uniqueness of products and services, etc. An easy-to-use interface and a well-thought-out algorithm allows you to create unique, creative slogans that will remain noticed.

Shopify's online generator generates up to 1,000 slogans based on the keywords you enter. And it's all free. It is one of the best services on the web. While some platforms sometimes have completely ridiculous options, Shopify uses a clear, well-thought-out algorithm to offer creative, memorable and interesting ideas. With these options, your company will definitely not go unnoticed. So, if you're looking to add a twist to your logo or launch a revolutionary marketing campaign, then there is no better helper than Shopify.

Getsocio is a social commerce platform for discounter retail stores. The platform has developed a very convenient slogan generator, the workflow of which resembles the workflow of Shopify. The site also offers some great tools to help you rock your online business. Using random templates, Getsocio will suggest many interesting phrases for you based on the keyword you enter. The service will offer you one slogan at a time, but do not hesitate and keep pressing the Generate button until your finger hurts.

SloganGenerator.org offers a versatile slogan builder to help businesses with any advertising requirements. The service creates slogans both for the brand as a whole and for individual products. Moreover, here you will find a huge collection of successful slogans and resources dedicated to developing slogans for companies and products. This will help you evaluate the quality of both the slogans you already use and new slogans.

The slogan generator at SloganGenerator.co has been developed specifically with the requirements of advertising campaigns in mind. The principle of operation of this service is standard: you enter keywords, and the system, using the available templates, generates many slogans. Click on the "Create Slogan" button until you see the option you like. Trying to keep up with the times, the platform constantly updates its collection of templates and even listens to the advice of its users. So here is your chance to find a truly unique slogan!

Procato Sloganizer offers its users a database of popular slogans that have rocked the advertising world over the past six decades. The service simply substitutes your keywords in famous slogans. On the one hand, your slogan will be based on a time-tested advertising phrase. On the other hand, the slogan will still target your brand. The site itself is a convenient platform for testing a variety of content, web design, SEO-oriented structures, etc. We recommend Procato to all online trading professionals who are constantly on the lookout for useful advice and are not afraid to experiment and critique established strategies.

Examples of slogans of famous companies

While some companies constantly change their slogans, others remain true to the once chosen phrase for decades. But how well are the slogans remembered and do they really fulfill their functions?

Here are 20 examples of world famous companies and their slogans:

Just Do It (Nike)
I'm Lovin 'It (That's what I love) (McDonald's)
Do It Your Way (Burger King)
Melts in your mouth, not in your hands (M & Ms)
Because You’re Worth It (L ’Oreal)
What’s In Your Wallet (And what’s in your wallet) (Capital One)
Like a Good Neighbor, State Farm Is There (State Farm, like a good neighbor, is always there) (State Farm Insurance)
Get the London Look (Rimmel Cosmetics)
Strong Enough for a Man, Made for a Woman (Protects even men, but created specifically for women) (Secret Deodorant)
Virginia is for Lovers (Virginia - for those who love) (Virginia Tourism)
They’re Gr-r-reat! (They're so incredible!) (Kellogg's Frosted Flakes)
Double Your Pleasure, Double Your Fun (Doublemint Gum)
Redbull Gives You Wings (Redbull gives wings) (Redbull)
Mmm mmm Good (Mmm mmm delicious!) (Campbell's)
Get in the Zone (AutoZone)
Come hungry. Leave happy. (Come hungry. Leave happy) (IHOP)

Conclusion

That's it! As you can see, slogan generators are great sources of interesting ideas that will inspire new life into your creative search.

Such services will come in handy when you are stuck coming up with a slogan for your business. Using online generators is not about finding easy ways, but rather a rational solution in the face of constant time pressure. By using an effective business model, you can expand your business, keep the big picture in sight, and focus on more important issues (such as researching market trends or developing a forward-looking marketing strategy).

You will find even more in our blog useful information, advice and professional know-how to optimize your business. Leave questions and comments below.

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In this article, you will learn:

How slogans work to attract customers
What principles are they built on
What phrases should be used in slogans
How to develop a successful slogan to attract customers
How to avoid mistakes when composing a slogan

Short, capacious phrases are well remembered by people. Even if a person has heard a good slogan only once, he is likely to be engraved in his memory. Moreover, many people may later not remember the content of the advertisement, have absolutely no idea what particular product is in question, but the slogan will be quoted by heart.

Why slogans are so important to attract customers

First, let's figure out what an advertising slogan is. Translating "slogan" from English, we get "call", "slogan", "motto". Hence the definition of an advertising slogan: this is a short motto of a product or company, the main task of which is to convey main idea advertising campaign. Therefore, a good slogan is not just a beautiful, but also a phrase that carries a certain semantic load.

Another, no less important, task of the slogan is to attract customers, increase brand awareness, and work on the company's image.

Meanwhile, if the slogan for attracting customers is developed according to all the rules, then you can win quite a lot. The company's product will become more recognizable and memorable, and the organization's image will be maintained at a certain level.

Advertising slogans to attract customers: requirements, types, approaches and methods of creation

The slogan consists of just a few words. But the significance of each of them indicates the strategy of the firm.

With the help of slogans:

Promote products and brands.
Attract customers.
Increase sales.
They are trying to unite the team.

In the latter case, we are talking about all sorts of corporate chants and slogans.

The classification of slogans is based on the principle of formation. The main options are as follows:

To create a good slogan to attract customers, you need to follow certain rules.

Be concise

Some are simply too lazy to read a long text, others have no time for it. Therefore, the phrase should be as short as possible, as well as easy to read and pronounce. Avoid difficult words, so it will be easier for the person to understand the meaning of the slogan.

Examples include the following:

Toyota: "Drive your dream!"
Skoda: "Simply brilliant!"
Francesco Donni clothes: "Only the best!"

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Use the power of language

The slogan should not only attract customers, but also "take care" that the person remembers the information conveyed to him. Here rhymes, varied puns, oxymorons and accords will help you. Do not neglect metaphors, be sure to use irony and humor. Find words with strong emotional stress: fear, hope, happiness, deliverance, etc.

Examples of such slogans:

Humor combined with metaphor, plus a reference to the famous proverb: “Wash your water before eating! Brita "
Most people appreciate humor: "Nuts - Boost Your Brains."
The same goes for the duplicated words: “Each pair has a pair. Salamander ".
Consonant words are easier to remember: "Free -" Volvo ".

Use numbers

The numbers in the slogan attract the attention of the potential client in the first place. A buyer, for example, can be intrigued by a low price, a small quantity of goods, a limited time for buying, etc.

Examples of similar slogans:

The speed of action: “Rennie. 5 minutes and no heartburn! "
Unlimited number: “Maximum possibilities. Maximum freedom. Lexus ".
An opportunity to stretch the pleasure: “Guaranteed for 10 thousand candies. George Dental Group ".
Quality and impact: “Triple protection for the whole family. Aquafresh ".

Ask questions. Play on contradictions

These slogans attract customers by piquing their curiosity. If there is a question in a phrase, but there is no answer, a person wants to know, “how will it end”. Paradoxical, contradictory phrases also never go unnoticed by a potential client.

Examples of slogans:

Tide: “Are you still boiling? Then we go to you!"
The Snow Queen: "Where are you dressing?"
Winston: "Think I have no taste?"
Fairy: "Easy victory over difficult fat".

In the latter case, the slogan attracts the attention of customers with just a phrase built on a contradiction.

Try to evoke positive emotions in the client.

To do this, use the appropriate words, hearing which, a person imagines warm clothes, a harmonious melody, a pleasant taste, a magical aroma, etc. Such representations contribute to the production of serotonin by the human body - the "hormone of happiness." As a result, the product you offer begins to associate the client with something pleasant.

Examples of similar slogans:

Mars candy: “Mars. Everything will be covered in chocolate! "
L'Oreal cosmetics: “L'Oreal Paris. After all, you deserve it! "
Nissan Almera: "Fun without delay!"
Maybeline cosmetics brand “Everyone is delighted with you! And you are from Mabillin. "

Promise the client a favor

The client must be sure that by purchasing your product, he will improve his health, achieve well-being, improve his living or other conditions, etc.

Panasonic: “Microwave. Vitamins remain. "
Pinosol drops: “Pinosol. Sneeze on a runny nose! "
Kinder Surprise: “Kinder Milk Slice. Milk, which you can have a snack! "
Audi car: "Win with clear advantage".

How slogans affect customer psychology to attract customers

If the slogan is drawn up correctly, then it acts not only on a conscious, but also on a subconscious level. At the same time, the emotions of potential customers are necessarily affected. And thanks to the originality of the slogans, a logical chain is created in the human brain that holds the created image in memory.

As noted above, many people like humor - provided it is subtle and original enough. Slogans like these not only attract the attention of customers, but also cause joy and inspiration.

"The impossible is possible!" - people hope that their problems will be solved.
"Take a break - eat Twix!" - customers are confident they will enjoy their purchase.
"A touch of luxury" is a game on the clients' sense of their own importance, because the product is a status product.
"All shades of your desires" - sexual motives are affected. Lipstick is simply bound to attract the attention of men.
“Either the best or nothing” is a slogan that attracts ambitious customers.
“Do you love? Give! " - a game of pride. A person thinks: “How I don’t like this? I love, of course! "
Florence. Causing envy ”(we are talking about a cottage village) - a game on the desire of a person to stand out among others - neighbors, colleagues, etc.

Not all customer engagement slogans appeal to noble human feelings. But these phrases do not harm anyone, and therefore have a right to exist.

What are the principles of slogans to attract customers?

There are several of them, and each of them is more or less important:

Conciseness... The slogan must be short, not more than 7-12 words. There are many famous slogans of just 2-6 words: "Manage your dream", "The impossible is possible!" etc. In general, the shorter the phrase, the better.
Emotionality... The condensed emotional phrase makes the most powerful impression on the client.
Memorability... Well-sounding phrases remain in the memory - rehearsal or at least rhythmic. You can use sound repeats (alliteration). A prime example of such a slogan to attract customers: “Your pussy would buy Whiskas. Phrases are well remembered in which words or parts of a sentence are repeated: “Easy to buy - easy to sell”.
Simplicity... No need for complex or even more incomprehensible terms. Even words that are difficult to pronounce are discouraged.
Persuasiveness... The quality of the slogan is extremely important for attracting customers. There should also be a call to action that cannot be summed up in abstract words like "best" or "good." We need specifics (at least half of the words in a phrase): “buy”, “only 2 days”, etc.
Uniqueness... Thanks to the originality, the phrase will surely be remembered, while plagiarism will not work. Moreover, borrowed slogans will continue to work for their owners. On the other hand, after the appearance of a large number of imitators, even famous brands you have to change your slogans to attract customers.
Customer focus... You need to interest the buyer, offer a solution to his problems.
Hitting the trend... Slogans distributed via the Internet or the media are on everyone's lips.
Using numbers... With their help, you can concretize the information: “Rennie. 5 minutes and no heartburn! "
Using question and exclamation marks... In the first case, it is a call to action, involvement in a dialogue, an invitation to think: "Where are you dressing?" ("Clothing store"). In the second, the slogan sounds more emotional, which also attracts customers: "One Second is enough!" (glue "Second").

Customer acquisition slogans + magic phrases

Smart marketers have long known how to work with a word. Moreover, certain words have received the definition of "magic". They first make customers want to read the entire text of the advertisement, and then purchase the product. Here are some of them:

Free.
Power.
Inside.
Money.
Proven.
Intimate.
Exceptional.
Master.
Reliable.
Cash.
Scientific.
Incredible.
New.
Discovered.
Open up.
Opening.
Breakthrough.
Disclosed.
Secret.
Sex.
Power.
Hidden.
Private.
Shocking.

If you are in doubt that these words are not working, do an experiment. Include some of them in the title of emails or emails, and then take a look at the open rates. It will surely increase greatly.

Why is this happening? There is no special secret here. Certain words have a special effect on the subconscious of a person, as a result of which he seeks to read the text more attentively. But when creating slogans to attract customers, in addition to adjectives and nouns, it is imperative to use verbs. They give the phrase strength:

Blow it up.
Throw it away.
Do it.
Get to the bottom.
Find it.
Find out.
Open up.
Come on over.
Rip it off.
Distribute.
Create.
Save.
Save your money.
Push.
Hit the.
Find out.

This can be called a kind of hypnosis. A call to action encourages customers to do certain things: they subscribe to newsletters, leave their email, etc.

How to Design Promotional Slogans to Attract Customers: 2 Steps

We can say that the process of creating slogans consists of two stages. On the first - analytical - it is necessary to collect and analyze the necessary information in order to find out what exactly and how the slogan should convey to customers. The second stage is creative, and its goal is to find the ideal form for the advertising phrase. Let's take a look at the algorithm for drawing up a slogan to attract customers.

Analytical stage

At the end of the analytical phase, record all the information so that you can return to it if necessary. After that, it was time to think about the actual form of the slogan to attract customers.

Creative stage

Analyze the slogans of your main competitors again, but with a slightly different purpose. Here it is necessary in order to avoid accidental repetitions and find something of your own. In some cases, you can even play on the slogan of a competing company, only very carefully. For example, one company modestly stated, "We are second, but we are trying."
Develop as many slogan variations as possible to attract customers.
Consider whether all of the options meet the requirements identified during the analysis. Remove unnecessary ones.

It is difficult to say what is more in the process of creating a slogan - analysis or creativity. But one thing is clear for sure: even the most "creative" option must remain within the framework defined by the tasks.

And one moment. Any slogan, no matter how wonderful and original it may seem to you, must pass the test for uniqueness and testing on the representatives of the target audience.

8 strategies for creating ad slogans to attract customers

Talk about your leadership

There are many ratings, according to one parameter or another, determining best companies... And if a company takes first place in at least one indicator, this is already an excellent achievement. As a comparison, you can cite contests where the most charming "Miss" is chosen. Many people know that in addition to the Miss Universe contest there is Miss World, Miss Grace, etc. Becoming the best in one of them is also an incredible success.

Carlsberg: "Probably the best beer in the world."
British Airways: World's Favorite Airlines.
Pizza Hut: America's Favorite Pizza.
Yamaha: Born to Lead.
Disneyland: "The Happiest Place on Earth."
Xerox: "We taught the world to copy."
Yandex: "There is everything."

Encourage customers to take action

To sell a product or service, you need a call to action. Many people will not get up until they are told that "this is how it should be!" The slogan should not only attract the client, but also work to increase sales, that is, push the person to take a certain action.

Examples of such slogans to attract customers:

GP: "GP batteries, I saw - buy!"
Twix: "Pause - Eat Twix!"
Snickers: Hungry? Snickersney! "
Sprite: "Quench your thirst!"
Nike: "Just do it."

Try to be different from your competitors

If your company or proposed product has some unique trait, then the level of sales will go up quickly. In order to attract customers, tell about this trait in your slogan. If people like it, it will be a good boost for your business.

Examples of such slogans to attract customers:

M & M's: "It melts in your mouth, not in your hands."
Duracell: "No battery lasts longer."
Heinz: "57 kinds."
Cadbury: "One and a half cups of milk in every pound."
FedEx: "When Tomorrow Doesn't Exist."
CAMEL: "CAMEL relieves headaches."
Patra: "Corked Beer".

Use rhyme in slogans to attract customers

Many slogans are rhymed, making them more euphonious and easier to remember. It's a good idea to rhyme around the name of the firm or brand.

Examples of similar slogans to attract customers:

Whiskas: "Your pussy would buy Whiskas."
Sony: "This is not a dream, this is Sony"
Nicorette: "Nicorette, Nicorette - You Can Live Without Cigarettes."
Gillette: "Gillette is not better for a man."

Attach the slogan to the target audience

Reaching the right audience is almost a guarantee of success. The slogan will surely attract the attention of a person, and he will think: "This is exactly what I need!"

Examples of such slogans to attract customers:

Alfa Romeo: "A car for a bachelor."
Pepsi: Next Generation Choice.
Forbes: The Capitalist's Tool.

Use comparisons

Often, in order to convince someone of something, one has to resort to comparison. In advertising, it works the same way. Slogans containing comparisons do an excellent job of distinguishing a product or service from their counterparts.

Examples of similar slogans to attract customers:

Ajax: Stronger Than Dirt.
Beyond Petrolium: More Than Fuel.
Matchbox: "We sell more vehicles than Ford, Chrysler, Chevrolet and Buick combined."
Moscow Cellular: "Only silence is cheaper."

Convince clients that they are chosen

Making a person feel special is more likely to make a decision in your favor. Advertisers have long understood this, and use this motivator wherever possible - including when composing slogans. In fact, each person wants to be different from the others, to attract attention to himself in some way. And by indulging these little weaknesses, people end up in marketing networks.

Take care of your image

The image of a company is not only the trust of customers in it. This is prestige and status, this is fashion and trend. While self-praise may not be overly humble, humble salespeople are not successful. To sell a lot, you need to be assertive, in some ways even arrogant. The main thing in business is the result, no matter what philosophers think about it.

The coolest advertising slogans: examples of creative from global brands

Nike: just do it (Nike: just do it).

If earlier Nike just sold sportswear, now we can safely say: it forms consciousness. People believe that you can keep yourself in good physical shape without being professional athletes. The main thing here is desire and perseverance. The company managed to convince its customers of this.

The slogan was written by Kennedy + Weiden. And none of the specialists working there could even imagine how Nike would unfold in the future - and in many ways with a well-chosen advertising phrase. From a mere supplier of sporting goods to marathon runners, the company has grown to become the world's largest player. And it's all about a well-chosen slogan that managed to attract new customers.

Apple: think different (Apple: think different).

One day, famous dreamers decided to challenge the system. They did it and the world changed as a result. Apple's advertisement “Here’s to the Crazy Ones, Think Different” told about it in due time. This phrase is the answer to advertising campaign IBM "Think IBM".

It wasn't long before the slogan "Think differently" began to be used in all advertising of the company - even though Apple could not boast of any innovative products at that time. But one day people realized that Apple is not just another computer company.

The firm produced powerful and easy-to-use devices at the same time. Customers were attracted by the fact that they could feel technically savvy, and people were happy to buy the company's computers.

According to Forbes, as soon as Apple issued a slogan to attract customers, its stock surged sharply and tripled within a year. The company has long ceased to use this slogan, but Apple fans are still proud of the fact that they know how to think differently.

L'oréal: because you’re worth it (L’oréal: because you’re worth it).

Every woman is confident that she deserves a lot. L'Oréal knows that their cosmetics are used by the fair sex to look as attractive as possible. This slogan attracts customers not by communicating any information about the company's products. He talks about the opportunities that open up for women. And such a completely new approach to understanding cosmetics is fully justified.

Mastercard: there are some things money can't buy. For everything else, there’s a mastercard (Mastercard: there are things that cannot be bought. For everything else, there’s a mastercard) .

This slogan was invented in 1997 to attract customers, an advertising campaign with it was launched in 98 countries in 48 languages.

This campaign began with the story of a father and son who decided to go to a baseball game. The father paid for the entrance, for the food, then for the autographed ball, but the main thing in this advertisement is the conversation between the heroes of the video. At that time, there was still no social media, but the campaign gained immense popularity and went viral.

M&M: melts in your mouth, not in your hands (M&M: melts in your mouth, not in the heat).

Another example of a great customer engagement slogan. The firm has skillfully emphasized the peculiarity of its chocolate: it does not melt in the hands.

Lay's: betcha can’t eat just one (Lay’s: I bet you can't eat just one).

Has anyone ever been able to eat just one chip and stop there? Probably not. A similar slogan for attracting customers would be suitable for other firms selling snacks, but, as they say, whoever did it, then ate it.

Lay's company does not reveal how tasty its chips are. She says that people are close: the properties of human nature.

Dunkin 'donuts: America runs on dunkin (Dunkin 'donuts: America runs on dunkin).

The advertising campaign, launched in April 2006, cost Dunkin 'donuts tens, if not hundreds, of millions of dollars. To attract customers, a slogan was used stating that all busy Americans are charged on the go with coffee from Dunkin 'donuts.

Mcdonald's: i'm lovin 'it (Mcdonald's: this is what I love).

The campaign was launched in 2003, and this slogan still attracts customers. Many people understand that food at McDonald's does not correspond much to a healthy lifestyle, but they cannot refuse hamburgers, wings, donuts and other dishes from there.

The New York Times: all the news that’s fit to print (The new york times: all the news that’s fit to print).

This slogan is over a hundred years old. It was created in the last decade of the nineteenth century. The phrase contrasted The New York Times with publications specializing only in sensations. The idea of the slogan is that you need to print those facts and stories that can teach a person something new. The New York Times is now considered a trusted source of information.

Maybelline: maybe she’s born with it. Maybe it’s maybelline (Maybelline: maybe she was born with this. Maybe it’s maybelline)

One of the most famous slogans around the world. Introduced in the 1990s, it made women feel extremely confident up until 2016. After all, if any lady needs to use the company's cosmetics, she will turn into a model from the cover of a glossy magazine. In 2016, the slogan was changed to "Make IT Happen", thereby inspiring women to express their understanding of beauty in their own way. But the previous motto is still relevant.

How to write slogans to attract customers, avoiding common mistakes

And a little more about the "magic" words, which were discussed a little earlier. Some of them have been used so often to grab the attention of customers that they are quite "worn out" and no longer cause the intended reaction. This is:

nouns: bliss, aroma, taste, secret, dream, etc .;
adjectives: flawless, perfect, true, best, etc.

If the slogan you created includes words from both of these groups, the advertising phrase simply will not work. It is difficult to think of an expression more commonplace than "true bliss." On the other hand, such words in combination with fresh and original images will look very appropriate.

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