How to make an advertisement so that it arouses interest? How to create the most effective advertising for your product or service? It is important to understand that "working" advertising always consists of the same elements, the presence of which is a guarantee of advertising success.

No matter how creative you are, if the required key elements are not used when creating your ad, the ad will be ineffective.

1. Title.
2. "Buttons".
3. Pictures.
4. Service value.
5. Availability.

"Buttons"... The button is what causes the desired reaction in the person. For example, quite often on food packaging you can see the words "Does not contain preservatives and dyes!" or "100% quality!"

To find out the "buttons", you can conduct a survey among the buyers of your products (services), in order to find out what they are not satisfied with in similar products from other manufacturers, or, on the contrary, what they would like to see most in these products.

In other words, it is necessary to find out both the negative factors that impede sales, and the positive ones that "catch" the client to the quick and increase demand. Both positive and negative factors can be effectively used in advertising. It is only important to think in advance: what kind of reaction do you want to get from your ad? Do you want to hurt the client for a "sore spot" or, conversely, cause him a slight euphoria by reminding him of his innermost dream?

For example, it may be the disagreement of buyers with the fact that, in general, the products on store shelves are unnatural. Or, if we advertise a vacation in hot countries, then the reaction may be such that a person wants to "turn off and get into a fairy tale for at least a week."

The main thing is that the "buttons" should be located as close to the headline as possible, that is, be at the beginning of the advertisement in order to immediately catch the eye.

The quickest and easiest way to identify "buttons" is to survey a few dozen of your customers. For example, you are going to produce sausage. The questions will sound like this:

1. What quality of sausage do you value the most?
2. What do you dislike most about the sausage you buy?
3. What would you pay attention to in the first place when choosing a sausage?

Pictures... Surprisingly, all people love pictures, regardless of age. It is no coincidence that there is a saying: "It is better to see once than hear a hundred times." It is easier for a person to form an idea of ​​an object when he sees it than when he reads about how this object looks. If the picture is used in conjunction with the "button", then the "button" itself will work twice as powerful.

Selection of pictures is a complex marketing work, when each picture conveys a certain idea, message, evokes a reaction, emotion and works in harmony with all other elements.

Service value... At this stage, our goal is to show the client all the possible value of the product / service. And here it is important to talk about what really makes sense for your client (surveys will also help with this). This point shows the client what he will get if he buys, how his life will change after that, what benefits he will get, and in general how important it is to buy your product / service.

Here you must show that your company offers a "solution to his problems." Note that in the buttons you could show that the client has problems in some area, but here you show that you have solutions to these problems.

You can also use catchy phrases and pictures to convey to the client the full value of the proposed product. If we consider the example of sausage promotion on the market, then opposite the advantages of the advertised sausage - “No added dyes, flavors or harmful preservatives” and “Nutritious for the whole family”, we could place a picture on which a happy family with children is having dinner.

Attention! To show the value of your services, it is imperative to continually collect and then demonstrate in advertising companies reviews of satisfied customers, thanks and letters of recommendation.

Availability product or service. Up to this point, the client should already WANT TO BUY. Therefore, at this stage, you must show how easy it is for the customer to purchase your product.

These can be addresses that show that the product is on sale in any store on the chain, or that you just need to call and the goods will be delivered. If the price of a product (service) is also publicly available, then it is worth highlighting it.

This could be a directions to your office, an indication that orders can be made around the clock, or a note on free shipping products to any part of the city. Your main goal here is to show the customer that the product is EASY to get.

In conclusion, we can only repeat that effective advertising should include not two or three of the listed elements, but all five - only then will it give the expected result.

A well-written text of an advertisement with the obligatory inclusion of psychological elements in it makes it possible to provide potential consumers with information about a product, a service, as well as about carrying out planned promotions. Most profitable offer for buyers about discounts, gifts for purchases made, festive events accompanied by prizes will not be effective and will not attract the expected number of customers without organizing their information.

How to attract buyers

To be successful in promoting a product or service, you need to effectively declare the subject of your business.

Drawing attention to the planned marketing activities in a timely manner will increase the effectiveness of their implementation among numerous potential clients. Advanced entrepreneurs use the modern capabilities of specialized Internet sites. They allow you to quickly, and in some cases free of charge, post relevant news in specialized services and in social networks... All resources provide an opportunity to select target audience by interest. If you already know your target audience, you can order your brand or slogan to be printed on clothing from FairPrint, which will undoubtedly be effective engagement attention to your product or activity.

Features of advertising text

1. The title should reflect the essence of the trade proposal, as well as the benefits of cooperation. An element of intrigue must be present.
2. In the text part, all channels of human perception should be taken into account and the advantages of the proposal should be disclosed in detail.
3. Text ads should take into account the interests of the target audience for which they are intended.
4. The use of specific facts and accurate information expressed in numbers is encouraged.
5. The product should be laconic and not intrusive.

Algorithm for presenting information

Customers' interest in a product is directly dependent on the way information is presented. His choice depends on the social affiliation of the citizens for whom the product or service is intended, and on the place where the advertisement is published.

Best examples advertising texts contain a bright headline that is informative. They are characterized by the clearly formulated rules of the promotion and the price parameters of the product. A purchase offer is always veiled and expressed in the form of a motivating offer.

Advertising text for any product can be published on social networks, on specialized sites, on your own website, in newspapers and magazines. Effectively placing it on billboards. Effective mailing to postal addresses regular customers and, under the patronage, of their acquaintances.

Read also: How you can make money without leaving your home

Before creating your advertising brainchild, you should study various examples advertising goods for the purpose of copying best ideas, which are a chip in the product in question. To compose your own advertising, you should first think over all your wishes, as well as compile a list of information that is relevant and useful at the time of brand creation.

The marketing model must be chosen, I focus on the advertised product and the target audience that it might be of interest to. In this case, only one parameter of the model should be taken into account, aimed at activating attention, understanding, desire, and, as a consequence, action. The method of identification with a well-known brand has a good effect.

By adding a unique style to the advertisement, you can give an entrepreneurial idea an exclusive image that will ensure product recognition and significantly expand the target audience. The use of slogans will add an element of originality and uniqueness, and a well-designed text structure will allow you to quickly achieve the desired effect.

When ads are ineffective

Advertising is a powerful sales tool. However, if used improperly, it can damage the business entity's reputation. It must contain truthful information. Embellishment with events is unacceptable, or additional services that are not relevant to the advertised product. There is no need to obsessively attract a buyer, this always creates an impression of lack of demand in the market for similar goods or services. You need to be able to masterfully present relevant information. If this rule is violated, all marketing and advertising efforts to move your product are doomed to failure.

Determining the target audience

IN advertising activities it is important to competently define the target category, since this parameter has a direct impact on the effect of the information offered for familiarization. Its main feature is the belonging of a potential client to a certain social status, age, gender, place of residence.

Publicity stunts

Advertising is necessary so that a business entity can stand out among thousands of similar companies with their proposals. For this, it is not enough just to tell your potential consumers about the availability of a quality product and encourage them to buy it. To attract the attention of customers, the use of several marketing schemes is recommended, following which allows you to make advertising correctly. This will ensure the maximum result from its publication. Popular methods of promotion are such as unique trade offer and the classic sales model, in which the buyer is accompanied at all stages of the purchase.

Walk the streets of the city: you will see that in best case one out of a dozen advertisements really fulfills its function - it attracts attention. How do you invest in advertising so that these investments are beneficial for your business, and not cripple it?

1. Don't copy competitors

The main thing, remember: the height of recklessness is an advertisement like “We have opened” (and it does not matter that such an advertisement hangs on three neighboring houses). It is sad to state this, but the share of such advertising does not decrease from year to year, and its effectiveness is reduced to zero.

2. Be mindful of your target audience

An example of an unsuccessful choice of a channel for promotion is advertising products intended for retirees on the Internet. As well as placing advertisements for new highly efficient microprocessor controllers on the forum for housewives. I think it is unnecessary to clarify that the positive result from such advertising is negligible, if not completely absent.

3. Conduct a preliminary analysis of effectiveness

In most cases, entrepreneurs are looking for some way to advertise their products and services, invest a significant (or even the entire) amount in it, and after a couple of weeks or months, all the money will safely fly down the drain. To prevent such an outcome of events, follow a few simple rules.

If you have only one phone number, then you can indicate different contact persons in the advertisement: for example, in one case you indicate that you need to ask Svetlana, in the other - Yulia

Never bet on just one type of ad. There are a lot of channels for promotion today, from contextual advertising in search engines and targeted social media ads before outdoor advertising and advertising in mailboxes, from distributing leaflets and flyers on the street to direct advertising in the media or on transport.

If the result from advertising exceeds the cost of it, this promotion channel has a right to live for you and your business. For such methods of advertising, it is advisable to increase the budget, but not by much - about two times. If it works the second time, it will double, and so on. In any case, you should not sharply increase the budget of the advertisement that is working well right now, since you cannot be sure that it will be effective tomorrow.

4. Make your own measurements of the effectiveness of advertising channels

Every type of ad you use must be measured and calibrated. This means that when you advertise to a particular source, you must know exactly how many potential customers you have received from there. It's not hard to do.

Use a different phone number for each ad or, if you are promoting goods and services on the Internet, provide links to pages with different addresses (while the content of the pages, of course, should be the same).

If you have only one phone number, then you can indicate different contact persons in the advertisement: for example, in one case you indicate that you need to ask Svetlana, in the other - Yulia.

5. Remember: any advertising medium must have three components: an offer, a restriction on any parameter and a call to action.

The proposal should be interesting in itself. It should make your prospect want your product or service right now. An offer can be a substantial discount, a gift when purchasing your product, as well as other bonuses or certificates for interesting services.

For example: “When you buy two“ A ”products, you get the third one as a gift”, “40% discount on the whole range of products” or “Buy“ B ”product and receive a certificate for visiting the water park for the whole family.

Do not forget about the presence of a limit - it can be by time, by the number of customers or by the number of orders. For example: “Only until the end of the week when buying a laptop you will receive a 50% discount coupon for any product in our store”, “We give a microwave oven to the first three customers a day when buying a washing machine”, “When buying a table, delivery is free. Every day 20 tables take part in the action ”.

A call to action means that it is necessary to clearly indicate to the client his next step to purchase a product or service (otherwise, with a high degree of probability, the consumer will not do anything).

For example, for offline advertising: “Call 123-456 right now”, for online promotion: “Fill out the form on the site and our manager will contact you” or “Click the“ Order ”button posted below”. Only the presence of all three points will make your advertisement effective and will allow you to stand out from the competition.

How To Make Successful Ads: Let's Take a Look at the Past

Advertising is not modern invention, and if you look into the past, you can get a lot of interesting ideas that one way or another can be implemented in modern world... Many people think that advertising has appeared in the last few decades, but this is not at all the case. Yes, it has become more active, it has become more, but the birth of advertising took place much earlier.
Today we have collected ten interesting ways advertisements that have been used at different times. They are all very interesting, creative and highly effective. I am sure that if you still do not know how to make your advertisement so that it brings the maximum return, then after reading this article you will definitely generate some interesting and unusual thoughts.

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1. Spooky ads
As they say, all methods are good. The first on our list was a rather creepy, but effective ad. In 1910, a criminal who was sentenced to death was offered a very interesting deal. Before his execution, he had to shout out an advertising slogan. I don’t know what they offered him, maybe help relatives and friends, but the deal took place. A few moments before the execution, he shouted loudly: "Buy Van Gutten's cocoa." The next morning, all the newspapers trumpeted the case, Van Gutten's cocoa discussed everything. As a result, sales have grown tenfold.
2. Napoleon and his cunning methods
In 1797, Napoleon Bonaparte decided to make a very interesting advertisement for his new currency. He announced to the whole country that at one point, in denomination of 5 francs, a check for a million was sealed. Any citizen who finds this check will be able to receive his reward without any problems. But, as we understand, no one found the check. Perhaps he was not there at all, but the "viral" effect did the trick. Interestingly, until now, French state banks guarantee the payment of this obligation.
3. Potatoes and overcoming negativity
Now we already consider potatoes to be our national dish, and we add them wherever possible. But few people know that this wonderful product was brought to Europe by their South America... In the early years, potatoes were not popular. It can even be said that the inhabitants of many countries were very wary of a new, unknown and incomprehensible product. The French minister decided to remedy this situation, and ordered the posting of armed guards near all the potato fields.
The reaction of people was not long in coming. “If they are guarded, then it is valuable and necessary. We need to try, ”- this is how many thought. Over time, the popularity of potatoes began to grow rapidly, and now it is an irreplaceable product in me for many inhabitants of our planet.
4. Hollywood Sale
Now Hollywood is a popular part of Los Angeles, where expensive houses, movie sets, villas and mansions of many music and film stars are concentrated. But it is clear that this was not always the case. Back in the days when Los Angeles was still a small town and the land of Hollywood was of no value, a farmer named Harvey Wilcons decided to sell it. And, perhaps, he would have sold these lands for decades, if not for the creativity of his wife. She proposed to name this territory Hollywood, which is very consonant with the phrase "Sacred Forest". Many buyers liked the name, and the land was sold out in a matter of weeks.
So in modern business... A good and accurate name can form the basis for your product. Remember that as you name the ship, so it will float.

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5. Public toilet and advertising
Have you ever seen an advertisement in a public toilet? As a rule, it is placed opposite urinals. Why? Everything is simple. Willy-nilly, you will read it. You cannot turn away, and at least 30 seconds you will have to contemplate the advertising message.
But the first advertisement in a public toilet was placed back in 1939. Then it was done in the women's WC. Advertised electrical typewriters which were gaining popularity in those days. As a result of such advertising, sales increased by more than 30%.
6. Disney and its colored cartoons
I am sure that each of you has seen colorful, colorful cartoons from the Disney company. Now you will not surprise anyone with this, but there were times when colored cartoons were considered something incredible and progressive. This is exactly what the bosses of the company played on, who at the right time signed a contract with the only company in the United States that produces film for color cartoons. Thus, Disney cut off the development opportunity for competitors, and provided itself with an undeniable advantage for several years.
7. There is a Harley tattoo, come for a discount.
Harley Davidson is a world-famous brand that produces very chic motorcycles. Many bikers dream of such an iron horse that will roar on the road, delivering incredible power.
Not so long ago, Harley made a rather interesting action. They provided great discounts and various services to tattooing the name of the company. Thus, the biker got a good motorcycle, another tattoo, and the company got an advertisement on the body of his potential client. Everyone is happy. Everyone is happy.
8. Advertising in films
When you watch a movie, you never notice how an expensive car of a certain park accidentally appears in the foreground, or the main character pours himself a glass of whiskey from a well-known manufacturer. Do you think this is an accident? No, all such "appearances" are paid for, and contracts are worth millions of dollars.
After placing its products in the film "Golden Eye", BMW has received orders for $ 300 million, and sales of Omega Seamaster watches have grown by 900%. For an episode in the movie "Basic Instinct", using Jack Daniels whiskey, Seagram paid $ 1.2 million, and sales grew 5 times.
9. Ordinary things sell
Ingenious is simple. I never cease to be touched by this phrase. Indeed, everything is so. I am sure that many of you have seen an advertisement for the powder, where its properties are compared with some kind of "ordinary" one. So, someone took and thought of producing a powder called "Ordinary Powder". Incredibly simple, yet effective. Almost all giants of the industry in advertising use this phrase - "ordinary powder", thereby making free advertising for a new manufacturer. Yes, even if the "usual" one is not presented in the best perspective, but the main thing is that the brand is heard, sales are growing, profits too.

Related article:
10. Putinka does its job
This is only possible in Russia. For more than 15 years now, one company has been producing Putin (with emphasis on the second syllable). Well, who could have known that Vladimir Putin would become the president of Russia. But this only went into the hands of the manufacturer. After all, after the departure of Yeltsin, and the coming to power of a young and ambitious leader, sales rapidly climbed uphill. Of course, many wanted to buy Putin's Shampoo.
The trademark is registered, and it cannot be said that the company uses someone's popularity and surname. IN this moment other products under this name are being developed. For example, Putin's toothpaste, or the same Putin's shaving gel.

Navigation through the article:

Everything is simple, like the first letters of the alphabet, like A, B, C - you are the owner of the company, you have a potential client, and he must find out about you. A B C.

Whether you are the owner of a small household goods store or a chain manager shopping centers- the actions will be required approximately the same, just on different scales.

At the same time, it is not always possible to turn to professionals in this or to hire such a staff member. It's okay if the business is just getting started. And it's okay if you just strive to personally participate in this side of the life of your brainchild.

DIY advertising, step one. "What do you call the ship"

You are starting from scratch. You are not some small employee of an already established office. You create your own business... You do not have a program prepared by someone. You are not given ready-made advertising leaflets in your hands, so that you just hang them up.

How to inform the world about your enterprise? About your product?

Sit down and brainwash - what exactly do you want to achieve? What place to take in a niche? Risk for popularity or be satisfied with stability?

How do your main or potential competitors act in terms of advertising? Do you want to stay in this business for as long as possible - or not? And how exactly do your competitors advertise their firms - in the media, on social media, or on huge and expensive posters along highways and avenues?

Your competitor is your enemy. But learn everything about him, and he will cease to be your enemy. He will become a pitiful envious person.

If you are the owner of a small business, then other people, specialists, employees of advertising agencies can advertise for you. And this good sign- if you have a creative idea in your head that they only need to bring to life. Indeed, by and large, the main issue is not the technical ability to make an advertisement with your own hands, but the ability to create key ideas for it.

What if you don't even have an idea? Well, well then you don't Steve Jobs, take heart. However - after all, Steve Jobs also once had no ideas.

By the way, according to legend, the name Apple was chosen precisely because the team could not give birth to another, more adequate idea. And it did fire.

Have you already chosen a name for your company?

Your company, your store is your child. And you would hardly name your child Akaki. So it is in this case. A catchy, bright name, but at the same time conveying the essence of your activity - that's what you need. A good name is the starting point for your business. This is the first thing that buyers know about you.

Second step. Outdoor advertising yourself?

Once again, we will not discuss the process of cutting out the ads from whatman paper and pasting them on poles. “We make advertising ourselves” means “we come up with advertising ourselves”. Main money advertising agencies all the same they take it for this.

A piece of paper on the entrance door, posters on the walls, billboards with a pasted image or screen, neon signs (backlit), audio ads on escalators in the subway - there are many opportunities, you are required to understand the characteristics of your target audience and the correct allocation of funds.

Ideally your advertising stand must become part of the street landscape. For passers-by to perceive your poster “ The best products at the best prices ”is as integral an element of the environment as the bushes trimmed along the avenue.

Stationary advertising structures- installed in certain places that you agreed and paid for. It is desirable that these are places popular with the population - busy squares and large highways. The structure can either stand on its own or be attached to the building.

Temporary structures- are installed near your retail outlet or office. They usually contain brief information of the primary need - the name, opening hours, discounts and promotions. Exhibited during the working day, cleaned at night.

Our minimum is an advertising poster on the wall or shop window. Maximum - a large screen with an advertising (staged) video in the city center. It all depends, of course, on money. But you need to fulfill the available minimum with high quality and dignity in order to grow further.

To increase the element of dynamism in your advertising, you can install an inflatable pneumatic figure near your business. Which one depends on your financial capabilities and design imagination. The main thing is not to be blown away by the wind.

Pavement signs and other advertising structures can be placed at your entrance, on a building, in a pedestrian zone. Design is always important - catchy, but not clumsy. The original name plus the original form of the advertisement and the place of its placement - these are the hooks with which you will hook the buyers. It is necessary not only to stick a small advertising poster anywhere and sit satisfied - it is necessary that only your advertisement attracts attention, overshadowing all the others, mediocre and tasteless.

Varieties of outdoor advertising

• A billboard is a large billboard usually placed along a highway.
• A superboard is usually three billboards enclosed in a triangle.
• Supersite is a kind of billboard, it is large and high, therefore it is usually placed outside the city limits.
• Prizmatron is a billboard, the surface of which consists of prisms changing sides. It can show three pictures that change over time.
• Citylight is an illuminated display case on the sidewalk.
• A firewall is a large poster or billboard mounted on the wall of a building.
• A media facade is a large display that is somehow embedded in the facade of a building.
• Video screen and so on.

Outdoor advertising is a natural, effective and visual way to advertise yourself. A theoretical client of your company may not watch TV, listen to the radio at home or in the car, may not read newspapers and not use the Internet, but he will definitely pay attention to a bright, large and original billboard opposite his window. Or at the bus stop near the house.

You must show that this area in this niche is occupied by you. Let your logo become a kind of label - a sign that your competitors have nothing to do here.

Disadvantages of outdoor advertising

• Outdoor advertising deteriorates from the effects of various weather phenomena. Tears, rusts, falls off, fades, just blows away by the wind. The condition of your outdoor advertising needs to be constantly monitored, maintained - cleaned, updated frequently.
• Outdoor advertising is considered potential buyers literally a few seconds. Therefore, the key to the success of such advertising is the brightness, catchy, laconic content (who will pay attention to a pale poster with several paragraphs of barely distinguishable text?), original logo or emblem. And again, such advertising must be constantly updated so that the buyer does not get bored with the picture that has been considered for a long time and does not arouse interest. The more often, the more varied and persistent, the better.

• should not have provocative, offensive content;
• should not disturb the harmonious appearance of the environment.

The fulfillment of these conditions is monitored by many regulatory authorities. So that the content of outdoor advertising is not overly erotic, provocative or even immoral.

But not federal law"outdoor advertising" is monitored by a single unit - various services and committees monitor compliance with the terms of its use, which make their own amendments based on the format and location of the advertisement.

So it's best to check with the municipality first before flaunting your ad. It's better to play it safe, just in case, than to pay fines later or even lose profitable advertising space.

We do advertising ourselves, step three - business cards

Like many things in our modern world, business cards were invented in China. More precisely, in Ancient China, even before our era. Brevity, conciseness and business dexterity are traits of an Asian character. As they say, the East is a delicate matter. So is marketing.

A business card can be made of paper, cardboard, plastic, metal, or even wood. Remember: your business card is your face, it is the shortest and most capacious form of advertising for your person and your organization. Which do you prefer - colorful cardboard or minimalistic plaque? Depends on your income and how you position yourself.

There are three types of business cards:

• personal business card;
• corporate business card;
• business visiting card.

Personal business card

Just includes contact information its owner. Personal business card should be like general director a large firm, and a tire changer owner if he wants his business to be taken seriously.

Remember, your business card is your face. More business cards can be used by freelancers, free workers. Personal business cards are often exchanged informally.

A personal business card is:

• FULL NAME. owner;
• occupation and position held;
• telephone;
• official site;
• e-mail.

Corporate business card

A corporate business card includes a summary of your company. Nobody's names, titles and private contact details are written here. Corporate business cards are needed in order to briefly present your company in a favorable light, to advertise and present. This is the face of your company. So she must have good design and dense material. It should look great to be happily held in your hands and always kept in your wallet among other important and high-quality business cards.

A corporate business card is:

• company name and logo;
• brief information about the field of activity;
• address, travel route;
• official site;
• telephone.

Business card

Includes a minimum of information. No unnecessary words and a minimum of design - no decorations, standard font. Often the exchange of business cards takes place at official events, negotiations and business meetings. This is because a business card has a narrow focus - a direct invitation to future partnerships and joint activities.

A business card is:

• First Name Last Name;
• position;
• Company name;
• scope of the company.

It is very convenient to use business cards. This gives you a wide range of options so that you can properly advertise yourself. It will immediately show you how you present your event, how serious you are to business.

How to distribute business cards?

• hand out;
• put in a mailbox or send by mail;
• negotiate with others retail outlets so that they have a stack of your business cards on the counter (and in return, you can put their business cards behind your tray).

Popular size business card- 90 × 50 mm. But better - the size is 85.6 × 53.98 mm. The same size for credit cards, and sections in wallets are made for this size.

Step four: how to properly compose advertisements through leaflets, brochures, flyers and stickers

Leaflet- simple, old and effective method self-promotion. Even the minimal impact of the leaflet is effective - bright colors, huge font size and meaningful pictures will not leave anyone indifferent. Everyone will certainly at least briefly familiarize themselves with the content of the leaflet, and thanks to visual photographs or pictures, even a child will understand - at least approximately - what it says.

• to distribute on the street at the points of congestion of the masses;
• give away at the entrance to your store;
• put in mailboxes;
• like an insert in a magazine or newspaper.

How you distribute your flyers depends on how they are appearance... A striking and eye-catching design if the flyers are distributed on the street by promoters or dropped into mailboxes. Or restrained, discreet design of the leaflet, if it is sent to the addresses of clients who are already using your services.

Booklet- almost the same leaflet, only with an image on both sides, and folded in half or three.

Flyer- almost the same flyer, only smaller in size and with a more structured presentation of information of short-term importance. For example, about new discounts, events, company promotions. Often, the flyer is also an entrance ticket to such an event - or a coupon for which you can get a discount.

Sticker / sticker / magnet- almost the same leaflet, printed on self-adhesive paper in order to, in fact, glue on various surfaces - walls, posts and packages.

Conclusion

The set of opportunities for making the right advertisement yourself, advertising yourself and your company is incredibly large. Use all the methods available to you qualitatively, and you will succeed.