How to create an original logo. How to create a company logo: ways, mistakes, tips. How to apply effects to text

Step 2. Logo based on the example

Click on the button to load the finished example into the constructor.
In the window that opens, you can select a ready-made example and create your own logo based on it.

The logo examples are categorized according to different topics.
A counter of the number of finished logos within the category is displayed after the name.

Step 2.2 Choosing an example logo

Move the cursor over the appropriate logo, it will be highlighted with an icon with a "+" sign. After that, click on the logo in order to proceed to creating a new one based on it.

Note!
When proceeding to creating a new logo, all unsaved actions performed with the current edited logo will be lost.

Step 2.3. List of layers

After selecting a ready-made logo, the system will display a list of its layers with their settings and properties. They are available for change.

Step 2.4. My designs

The logos you saved earlier are available in the “My Designs” section, so if you want to continue creating an unfinished logo, select it from the list and continue editing.

Note!
All changes that you make to the logo during the editing process will be displayed on the screen to the right of the settings. There you can also manually drag the layers, if necessary, by hovering and holding the cursor on the desired shape (the desired text), and then moving it to the desired place on the screen.

Step 3. Creating a logo

If you didn't choose a logo in step 2, then by default the logo will contain two randomly generated layers - a shape layer and a text layer.

Step 4. Editing layers

You can go to editing these layers by clicking on the corresponding lines in the list of layers or on the shape itself (the text itself) in the viewport. When you click on a shape / text - the settings of the selected shape or selected text will be displayed to the right of the logo viewing area.

You can also delete layers by clicking on the icon in the settings of the selected layer, and create a logo "from scratch".

Let's see how to add layers.

Note!

The maximum number of layers for one logo is 15.
Another way to remove a shape is to remove a layer from the list of layers by clicking on the corresponding button.

Step 5. Adding a Shape Layer

In order to add a layer containing a picture, you will need:

Click on the "Shape" button.
In the displayed list of figures, first select the category of figures (they are divided by subject, when you select a particular category, the sets of figures will change).
After selecting a category - click on the icon you need from the set.

The picture will be added. To start editing it, click on the layer line in the list of layers or on the shape itself in the viewing area.

Let's consider in detail what parameters are available for editing for a layer with a shape.

Note!
In some themes, the figures are divided into lines so that the first in the line is a figure that can be used as the main / background for all subsequent ones (for example, in the line with the fish, the first figure is an aquarium, you can first add an aquarium and place figures of fish).

Step 5.1. Replacing a picture

If necessary, you can replace the shape of this layer. To do this, in the shape settings, click on the "Select" button, in the drop-down list of shapes, go to the desired category and select the required picture.

Step 5.2. Positioning the figure

Edit the position of the shape using the arrow buttons (dot button - aligns the text to the center).

Note!
You can also manually drag and drop shapes directly on the preview screen. To do this, simply move the cursor over the image, hold down the left mouse button and drag the shape to the desired location in the logo. You can drag shapes by one pixel using the ←, →,, ↓ keys. If you hold down CTRL and use the same keys, the shape will move 5 pixels.

Step 5.3. Shape color

Give the selected shape a color by first choosing a mode (1 color, 2 colors, or no fill) from the appropriate list.

If necessary, you can turn on the "Frame" for the shape and select a color for it.

Step 5.5. Rotation, size and position of the shape

To rotate the shape around its axis at a certain angle - use the rotation buttons to the right or left.

To increase or decrease the shape, use the "+" and "-" buttons.

To flip a shape vertically or horizontally, use the corresponding rotation buttons.

You can also manually drag the shape directly on the preview screen. To do this, simply move the cursor over the shape, hold down the left mouse button and drag the shape to the desired location in the logo.

Step 6. Adding a text layer

To add a layer with text content, click on the "Text" button.

The layer will be added to the list, click on it (in the layer list or in the viewport) to display the text settings on the right side of the screen.

Step 6.1. Layer text

First, specify the logo text in the settings.

Step 6.2. Text format

You can change the font of the text, as well as make it bold or italicized.

Step 6.3. Positioning the text

Edit the position of the text using the arrow buttons (button with a dot - aligns the text in the center).

Note!

You can also manually drag and drop text directly on the preview screen. To do this, simply hover the cursor over the text, hold down the left mouse button and drag the text to the desired place in the logo.
You can drag shapes by one pixel using the ←, →,, ↓ keys. If you hold down CTRL and use the same keys, the shape will move 5 pixels.

Step 6.4. Text color

Now color the entered text in the desired color, first selecting the mode ("1 color", "2 colors" or "No fill") from the corresponding list.

Step 6.5. Text frame

If necessary, you can enclose the text in a frame and specify the color of the frame.

Step 6.6. Rotation and size of text

To rotate the text around its axis at a certain angle - use the rotation buttons to the right or left.

To increase or decrease the size of the text - use the "+" and "-" buttons.

To flip the text vertically or horizontally, use the corresponding rotation buttons.

To reset all changes (rotation, size, position), click on the cross.

LogoEase is a free service that makes it easy to create a variety of logos. To start using it, click the Start your logo button in the site toolbar and open the editor. Then choose a template that you can change: add your own text, choose a font, change the scale, fill with different colors, and much more. After that, it remains to download the file with the logo in ZIP format and use it on your website or blog.

This service is very similar to the previous one. First, you need to select the appropriate category, then decide on one of the many samples, and then edit it at your discretion. The site allows you to upload up to six logos for free. In addition to this, users can purchase high resolution files created with LogoMaker, which can be used for graphic arts, business cards and posters.

CoolText is a really cool thing that allows you to create effective logos with fairly simple means. This service only works with text logos, but the number of possible design options is so great that you will definitely find something to your liking. Here you can get a result in a couple of clicks, to achieve which you would need hours of training and special programs. You can download the logo in a variety of graphic formats, including PNG, JPG, and GIF. You can also create buttons for your sites and download a wide variety of fonts from a huge list.

Another text logo generator. Don't be confused by the name: the flame effects are not the only thing. There are over 200 different effects in total, and some of them are quite funny. The work algorithm is the same: select the effect, enter the desired text, edit the properties, save. By the way, in addition to the already familiar PNG, JPG and GIF, there is also a PSD.

Logaster is an online service for creating logos and corporate identity elements. Six million users have already appreciated the benefits of using this service. Logos developed with its help have appeared in 167 countries around the world on everything from business cards and letterheads to websites and billboards.

This editor impresses with its design and the number of features available. Creating a logo includes choosing the necessary elements from the extensive library of the service, adding inscriptions, and then editing and customizing them. You can save the logo in PNG format. Of course, the paid plan provides a much more extensive library of elements and additional functions.

Have you ever used automatic logo generators?

This page is done using a special online constructor. Logo Maker is a program for creating a logo online in Russian, which is carried out through a browser. The user does not need to first download the program for creating logos and install it on a computer, the advantage of the web service is that it is available anytime, anywhere, on any device connected to the Internet.

The offered free logo maker is designed to be done quickly and easily with your own hands. The development of a logo in the program consists in choosing a design from ready-made templates, editing it and adding text labels.

The online logo generator is designed for users of different levels, maximum simplicity is designed to make it easier for beginners to create a logo on their own for personal purposes, experienced users and designers will receive a convenient tool for their professional activities. Information for those who are interested in making money on the Internet - How to make money on logos.

Let's see how the logo maker works and how to make a beautiful logo with it.

How to create a logo in the online designer

1 The first step is identifying who we are

In the "Name" field, write the name of the company, site address, your name, line of business or what you would like to see on the logo.

If the logo should have a slogan, click on the link "+ Add a slogan". An additional line will open where you can specify a slogan or any desired text that will be placed on the second line of the logo, for example, you can write a phone number or contact address.

Now it remains to choose the type of activity so that the program for creating the logo will make an appropriate selection of suitable icons for the logo, and click "NEXT".

2 The second step is choosing a design

At the next stage of creating a logo, you need to choose a suitable appearance from a large number of options and click "NEXT". The service contains an impressive database of logos on various topics, made by professional designers. Based on the specified text and the selected design, the logo generator will compose the original logo image.

3 The third step - edit the original logo

It's time to edit the created logo. To do this, you need to click on the "Edit logo" button. Here you can choose the location of the picture, the name and the slogan on the logo, if necessary, you can change the picture, change the fill color of the picture, the font color and add a shadow. For those who are interested in creating a logo, the program in Russian allows you to create a logo using the Cyrillic alphabet. After all the necessary manipulations with editing the logo layout, you need to continue by clicking on the "NEXT" button.

4 Fourth step - save the layout

If everything suits you and the logo turned out the way it was presented, press the "SAVE" button, after which you will be prompted to create an account in the service so that you can download, create and edit logos from your account. In an already created account, you can at any time create a logo for other purposes or change an already made logo.

After a simple registration in the logo creation service, it will be possible to download the created logo. Online logo software generates 6 color variations of the original layout. The resulting logo online constructor allows you to download for free in small size png format, as well as purchase high-resolution sources for payment, while the program for the logo itself is provided free of charge to everyone.

There are other free programs for creating logos, including programs for logos in Russian, but the service posted on this page is rightfully considered one of the best, with a large collection of beautiful multi-theme templates developed by professional designers.

If the face is the mirror of the soul, then the logo is the reflection of the whole essence of your company. You may not even guess, but sometimes logos say much more about a company than its description.
Any company, any business or startup is faced with such a moment when it is necessary to clearly define the logo. This is a very important, difficult and time-consuming task that can take more than one month. Logical questions arise: how to create a logo, what the logo should be, what color and what is responsible for in various logos. Believe me, many questions will arise, and each of them needs a detailed and substantiated answer.

Related article:

Almost any detail of the logo - its color, shape, font, small details - carries hidden information for the client, and on the subconscious mind can influence certain desires, decisions and preferences. For the development of your company, it is very important that all the details of the future logo are meaningful, have a certain meaning, meet all the specified criteria and topics.
Therefore, if you are wondering how to create a logo, or have been looking for useful information regarding the color of the logo and its effect on the subconscious of buyers for a very long time, then in this article you will find answers to all your questions.
I would like to answer that the article was written not just on the basis of theoretical facts, but is based on my own experience in creating logos for several large companies, as well as on the experience of good friends who have PR and design studio.

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1. Consider the business ferry

The shape and details of a logo will largely depend on the scope of your company. Not even from the field of activity itself, but from clients, their preferences and vision of this area. If you are engaged in serious business, for example, the supply of industrial equipment, then the logo should be made in strict colors, with clear forms. Looking at such a logo, the client should immediately understand three factors: seriousness, responsibility, solidity. There should be nothing superfluous on such logos.
Conversely, if you are selling clothes for young people, then the logo should be bright, with rounded shapes, various curls and whimsical images. Focus on what is interesting to your target audience.
Of course, there are also "anti-logos" that work successfully, although they do not meet any standard. I do not deny that you can follow this path and create something unusual, creative, shocking. But, as a rule, choosing such a logo is a risk. Perhaps clients will understand and appreciate your idea, then there will be a super effect, but, most likely, such a logo will not be successful.

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2. Be clear about what you want

When the question of creating a logo comes up, as a rule, the customer does not know what he wants. The dialogue between the customer and the designers is usually like this: "We do not know what the logo should be, but we should like it and surprise everyone." Unfortunately, 99.99% of designers do not have foresight abilities and do not use the services of psychics in their work. Therefore, if you want to get a good logo, you need to be clearly aware of what you want, and as accurately as possible lay out your idea to the designer.
How to do it? Before ordering a logo design, you should search the Internet for images of other companies. Collect 10-20 pieces of those that you like the most. Find especially successful details in each, and tell the designer about it. The logos you choose do not have to be from the same industry that your company operates in. The main thing is to decide what you liked the most.
Also, along with "I like", pick up the logos of companies that you think are terrible. Point out what you definitely should not have. If you do this, then the designer will have an initial idea of how the logo should look like, which elements to include and which ones should be avoided. However, here it is important not to fall into outright plagiarism. Especially if you are going to register the resulting masterpiece as a trademark. If it looks too much like a logo of famous brands, you may be denied registration.

3. Use no more than 2 colors

There are certain companies and business areas where God himself ordered the use of many colors in the logo. For example, innovative companies that bring something new to the world and want to emphasize this with their logo. As a rule, these are large companies with huge investments and prospects. Among the most famous are Google, Microsoft, Apple. Also, multi-colored logos are used by entertainment companies (remember at least the logo of the NBC channel). Well, do not forget about printing companies, on the logos of which it is a sin not to place the entire palette of colors, thereby emphasizing their field of activity.
But there are not so many companies that can afford to use all the colors of the rainbow in one logo. As a rule, there are no more than 5% of them, and the rest 95 should adhere to the strict rule - no more than two colors. This will give the logo austerity, and will allow you to focus on those shades that you consider the most successful in your field.
Using two colors is the best choice not only for aesthetic reasons, but also for practical ones. It often happens that a logo needs to be printed on a black and white printer, and any color logo will look ugly and sloppy. Do not forget that multicolor logos have a number of problems when used in various printing products. They look optimal only on a white background, and if there is any other, the effect is instantly lost.

Logo color plays a very important role

4. Remember that colors have semantics

The top three colors used in company logos are blue (33%), red (29%) and black or gray (28%). Another 13% of companies use yellow. The rest of the colors are in demand by an insignificant share of firms - green, purple, pink account for no more than 5%. The explanation here is quite simple: the leader colors are the most visible and conspicuous. Moreover, each of them carries its own hidden message to the consumer. Red is energetic and aggressive: it is the frequent color of the logos of car brands (Toyota, Jaguar, Audi). He is loved by brands that emphasize modernity, promote an energetic lifestyle (Canon, Coca Cola, MTV, Red Bull, from Russian - MTS). At the same time, red is often perceived as a youth color (the combination of red and yellow is even more youthful): it is not suitable for companies whose business wants to emphasize "moderation and accuracy." Here blue is better - it calms and adjusts to the pleasant. This is the best color for technology companies (Intel, IBM, Samsung, Siemens): it is cast in metal and glass. Among car companies, he is loved by those who emphasize not energy, but simplicity and reliability (Ford, BMW, Volvo). For the same qualities he is loved by banks (Deutsche Bank, VTB), payment systems (Visa, PayPal, Webmoney) and postal services (remember the blue eagle on the Russian Post logo). Blue adjusts to positive communication, it is not for nothing that it is the leader among the logos of social networks (Facebook, Twitter, Flickr, Vkontakte). Black is minimalistic and accurate: it must be used with great care, as it can easily add a shade of gloom. He emphasizes quality and presentability (Mazda, Mercedes Benz, Nike). However, in most cases, black is not used as the main color - it is mainly used to highlight the inscriptions (Renault, Lego). Yellow is the ideal color for food companies (McDonalds, Burger King, Subway) and the entertainment industry.

5. Picture or text - which is more important?

41% of companies use only text in their logo. You also have to decide what is more important for you - a beautiful graphic picture, or a well-written text. On the one hand, the text increases brand awareness, the name will always be heard, it will be easy to read. But on the other hand, the lack of a picture minimizes the hidden message to potential customers.
Small companies, in our opinion, should choose the text version of the logo also because very rarely they have a good designer who can successfully draw a picture and correctly arrange the text. Professional designers who specialize in logo design charge thousands of dollars for their work. Sometimes these costs are unnecessary for small companies.

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The vast majority of small companies choose text. Although if you look at the companies with a worldwide reputation, then you can find similar logos here. For example, YouTube, Skype, Yandex, Yahoo !, Google - they all followed this path.
“For small companies, the situation is not so dire. You can act like an acquaintance of mine who drew an incomprehensible "dwarf" in Photoshop and wrote the name of the company in a beautiful font from below, ”says the head of the design company. An example is the Nike logo, which was developed by an amateur designer, but became known all over the world. And few people know that the Disney logo is just a beautiful painting by Walt Disney, which was taken as a basis.

6. The use of the company name is highly desirable, but not required

About 10% of companies do not use their name when designing a logo. This is very strange, because recognition is deteriorating at times, but the fact remains. The most famous brand that uses only a picture is Apple from Apple. Back in 1978, a rainbow logo appeared that seemed to shout to the whole world: “We are a new, but rather unusual company. Much can be expected from us, and you will see it. "
The image exclusively of the image on the logo takes its roots from the Middle Ages, when opposite the craft workshops there was a tin plate with the displaced goods produced in this workshop. But then there was a monopoly on manufacturing, and if the buyer saw a shoe in front of the store, he knew that it was here that he would buy a shoe, and nowhere else. In our time, the competition is huge, and the image of the boot is unlikely to help you tell about yourself in full.
If you still decide to limit yourself to a picture, then follow the Apple path and take a bright, memorable image. Although our advice will be rational: do not take risks, because Apple is a unique company, and it will be very difficult to repeat their success. Choose a logo that combines a picture and an image.

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7. Correct font

If you have chosen a text version of the logo, then the font is an important component. Of course, it is much easier to pick it up than the color or the correct picture, but there are some peculiarities here too. The typeface is just as easy to tie up to the direction of your business, as are the rectangular shapes and swirls we talked about above.
Try not to use standard fonts that everyone already knows. If you write the name in the usual Times New Roman or Arial, then many will consider you a bummer who did not really care about the appearance of the logo.
There are exceptions, though. One has only to look at the logo of the social network "Vkontakte". And when Pavel Durov was asked how long it took to create the logo, the answer was immediate: "30 seconds. I just typed the name in a standard font and I liked it."
But again, Vkontakte is the exception rather than the rule, and you shouldn't be equal to them in the field of logo creation. Choose fancy fonts that are little known. Yes, you can do something interesting yourself, if you slightly modify the little-recognized types of writing.

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8. You need to choose the original picture

Finding the right and successful image for your logo is a whole task. Let's say right away that the task will be extremely difficult, and do not despair if you do not find anything sensible the first time. How many knows what the Apple logo looks like? I am sure that everyone has now imagined a bitten apple. Now, remember what the very first logo of this company looked like? Do you know? It was a jumble of all sorts of elements: a landscape, a tree was depicted on the canvas, Isaac Newton was sitting under the tree, biting an apple. To be honest, the logo was very lousy. As a result, it was simplified to a minimum and only the apple was left.
Believe me, in the process of work, the logo of your company will also change and evolve, acquire new features and characteristics. This is a normal and integral development process for any company.

A logo is much more than just words, an icon, a color. A good logo tells the story of your company: who you are, what you do, and what you stand for.

Creating a logo is not an easy task: there are many nuances that need to be taken into account when designing it. Luckily, you don't have to do this alone. With this step-by-step guide, you can do it easily and simply. But enough words, let's get started!

What is a logo and what is it for?

But before we go directly to the recommendations, we want to advise you on the online service from Turbologo that can create a logo for you all in a few minutes. Just enter your company name and the site will create some logos for you!
Now let's move on to the article :)

Every day we constantly come across logos.

For example, the average US resident sees 16,000 advertisements, logos and labels per day. If you look around, you will probably also notice dozens of logos around you.

Why are there so many of them and why do many companies spend thousands, hundreds, or even millions of dollars to create this small element?

What do we, first of all, understand by the word “logo”?

A logo is a symbol or emblem that is used
to identify services, products and the company itself.

How to choose a color for your logo?

Color, color and more color! This is the first touchpoint and most memorable object, says Leslie Harrington, CEO of The Color Association.

Understanding how color affects human perception is very important when creating a quality logo, says Martin Christie of Logo Design London.

Color can help you heighten the feelings you want and create a strong emotional connection. Use the infographic (large size) to choose the color you want for the logo.

How to choose the right logo color?

To get an answer to this question, you should ask yourself 3 questions:

What color highlights the personality of your brand?
What colors characterize your products / services?
What color is your competitor using?

Colors are not tied to any specific industry, but certain colors are better for some services / products than others.
You should strive to choose a color that will highlight the personality of your company. The color should make the right impression on customers who see your logo for the first time.

What to do when you figured out the colors of your competitors?

One option is to use the opposite color to the main competitor's logo. It will help you stand out. But take into account the colors of your industry so that the opposite color matches the industry. For example, pink for a bank or law firm logo looks out of place and ridiculous.

Consider color patterns in different cultures. For example, in the Western world, white is considered the color of purity and peace, and in some Asian countries it is the color of death.

One color or several?

In order to convey the desired feelings and emotions as much as possible, one color is usually used when creating a logo design. However, there are many successful logos with multiple colors - Google, eBay.

Therefore, you can safely use one color or several. The main thing is that they are combined! But, of course, do not overdo it and use a large number of colors.

I recommend choosing two primary colors. This makes it easier for your brand to communicate with customers. Many companies, from sports teams to corporations, have only used two colors for years.

- Pamela Wilson.

How to choose multiple colors for your logo?

The easiest way to find the right colors for your logo is to use color schemes.
There are many online services for finding great color schemes. You can find several in this one.

For example, Adobe Kuler or the Russian-language service Colorscheme.

Designers often use the 60-30-10 rule. It consists in choosing 3 different colors and using them in a ratio of 60%, 30% and 10%. This rule provides an easy way to create a professional color scheme for your brand.

- Jared Christofferson, Yellowhammer

Where to find logo inspiration?

It is often very difficult to take the first step when we are dealing with something unfamiliar. For example, with the creation of logos. You can spend a day, or even a week, thinking and making drawings of the logo, which is very exhausting.

Fortunately, there is a good way to get rid of the stupor as soon as possible and make the first step less painful. For example, get inspiration from other logos and design work.
For this we have selected Top 10 Sites where you can spy on ideas for your logo.

Logo pond

Logo moose

The community of this site has collected the best logos of professional logo designers from all over the world.

Logofi was created to inspire designers and other creative people. On this site, you can see robots not only of professional designers, but also of ordinary visitors who have uploaded their logo.

Logo gala

LogoGala is one of the most outstanding resources for finding inspiration. On the site, you can select a logo filter by color.

Logospire is a logo gallery. But the main difference between this site and others is that you can see the very best designer logos. The site has a rating system and a list of the best logos is compiled every month.

Logo heroes

Collected here are the best logos on the internet.

Logo fury

Another logo gallery that is regularly updated with new works. The site has a convenient search by tags, so it is very convenient to find a logo on the desired topic.

Logo faves

One of the most popular sites. The site contains the logos of many famous designers. There is a tag search to find the logo you want.

Errors when creating a logo

To make a logo really good, you need to avoid certain mistakes.
Below we have collected the most popular ones.

Mistake 1. Using a bitmap

The use of bitmaps in logos is discouraged because it can lead to problems with logo reproduction. If you zoomed in a bitmap, it will appear tiled, rendering it unusable.

Therefore, it is standard practice when designing a logo to use vector graphics programs - Adobe Illustrator or Corel Draw. Vector graphics are composed of points calculated with mathematical precision to provide a consistent visual experience regardless of image size.

The main advantages of using vector graphics when developing a logo design:

1. The logo can be scaled to any size without loss of quality.
2. Subsequent editing of the logo is greatly facilitated.
3. A vector image is easier to adjust to other media than a raster image.

Mistake 2. Following trends

Trends come and go. Eventually they become clichés. A well-designed logo must be durable. This can be achieved by not relying on newfangled tricks and techniques.

To create a unique identity for your company, it's best to completely ignore logo trends.

The Logo Online Pros website has a huge section where current logo design trends are updated every year. It is important that you are aware of the latest fads and avoid them at all costs. - Smashingmagazine

Mistake 3. Excessive complexity

An image with too much detail is difficult to read in print or when viewed at a smaller version.
The details of a complex design will be lost, and in some cases it will look messy or worse, misunderstood.

For example, the fingerprint on the fictional Smashing logo can only be seen on very close inspection. When shrinking, details are lost.

Look at Nike, McDonald’s and Apple corporate marks. Each of these companies has a very simple image that can be easily reproduced at any size.

Mistake 4. Dependence on color effects

Without color, your great logo can lose its identity. Right?

No! This is a very common mistake. Designers can't wait to add a few of their favorite colors, many even rely on it entirely.

Your choice of color should be the last of your decisions, so it's best to start with black and white.

Mistake 5. Poor font choice

When it comes to logo design, choosing the right font is the most important decision you must make. A bad choice of font will often cause the logo to fail (in our example, the infamous Comic Sans is shown).

Finding the perfect font for your logo is about matching the font to the style of the image. But there can be tricks here. If the match is too close, the image and font will compete with each other for the viewer's attention. If on the contrary, then the viewer will not understand what to focus on. The main thing is to find the right balance.
The entire brand message will turn out to be a blank shot if the chosen font does not reflect the characteristics of the image.

Mistake 6. Designing a logo for yourself, not for clients

Often, when creating a logo, there is a desire to use your favorite font, color, etc. Do not do that!

Ask yourself, is this font and color really suitable for my business?

For example, a gorgeous modern typographic type that you like so much is unlikely to work for a serious client like a law firm.

Mistake 7. Typographic chaos

Typography can uplift or ruin a logo, so knowing the basics of typography is vital. The logo should remain as simple as possible, but at the same time convey the intended message. To achieve this, you need to consider all the typographic aspects of your design.

Don't use too many fonts or weights (maximum two). Don't use predictable, fancy, or overly thin fonts. Pay close attention to kerning, spacing, and size. Most importantly, be sure to choose the correct font (s) for your project.

Mistake 8. Creating a monogram

One of the most common mistakes amateur logo design makes is trying to create a monogram from the initials of a business name (like B & H for Bob's Hardware). While this sounds ingenious at first glance, it is difficult to achieve persuasiveness or convey the desired message with the help of company initials. You can of course give it a try, but don't stop there if there are other logo design options out there.

Also, try not to turn the name of the company into an abbreviation, if it has not become common, and this does not correspond to the set goals.

HP, FedEx, IBM, and GM did not start out with acronyms; they became so many years after gaining a high-class reputation.

Mistake 9. Using visual stamps

A light bulb as a symbol of an idea, a cloud with text - discussion, strokes - dynamism, etc. These ideas are the first brainstorming ideas that come to mind, and for the same reason, they are the first to be discarded.

How can your design be unique if many other logos have the same idea? Avoid visual cliches and offer an original idea and design.

Mistake 10. Copying, theft or borrowing of a design

It's sad to have to talk about it, but this practice is common these days. The logo designer sees an idea that he likes, transforms it a little, changes colors or words, and passes this idea off as his own. It is unethical, illegal, stupid and you will be caught doing it sooner or later.

How to create a logo - step by step guide

We've covered almost everything you need to know about creating a logo.

Now it remains to arrange the information received on the shelves.

Take another look at:

Step 1: create some drafts

In the early stages of logo design, you may have several ideas that you want to express in the logo. Do not neglect them, it is better to write them down, perhaps some will be useful for you when creating the final version of the logo.

Step 2: sketch out the logo design

A sketch is a quick and easy way to put ideas on paper, where you can evaluate them more easily.
Do not erase or discard sketches. Design is not a linear process. All ideas can be valuable, even if you don't think so right away.

If you can't draw, don't be upset. You can try sketching the logo using screenshots. Go to the sites of several online generators, icon galleries, etc. Try to find the images you like that you want and save them. You can then use them to create your unique logo.

Step 3. Choose the tools to create your logo

You can create a logo using:

- graphic programs - Adobe Illustrator, Inkscape, Photoshop;
- platforms for ordering logos - 99Designs:
- online services and constructors -, Turbologo ... Very helpful service, I advise!

If you are comfortable with graphics programs, no doubt use them to create your logo.
But online services should not be neglected either. They can be used to find inspiration or test ideas.

Step 4. Create a logo

Step 5. Test the logo

Have you created a logo and decided it's perfect? This may not be the case. It will be more effective to show the logo to colleagues, friends, some clients and get feedback. Ask them a few questions: what do they think of the logo, do they like it? If you are satisfied with the answers, then you did everything right.
However, they are careful with the reviews of friends and relatives. If they are not professional designers, their advice may not be entirely helpful to you, or even false.

Step 6. Test the scalability of the logo

Check the logo image in different ways - in newspaper ads, on a business card, on your website. The logo should look good, whether it is reproduced in large or small format.

A few tips:
- If the logo has a lot of detail or lines that are thin, then the logo may look too fussy at small sizes.
- If a logo is created for a business card or website, then it will, as a rule, look awkward at large sizes.
- Use graphics programs such as Adobe Illustrator or Inkscape, they allow you to test the scalability of your logo.

Step 7. Create multiple logo formats

Perhaps you created the logo from the beginning in a graphics program such as Adobe Illustrator. If this is not the case, you need to transfer the logo sketch from paper to electronic form.

A few tips:
- Save your logo not only in.
The latter will allow you to easily scale your logo without losing quality. If you already have a bitmap logo, you can convert it to vector using vectormagic.com.
- Use logo in PNG, JPEG for web and PDF, EPS, SVG for print.
- Save the logo version in black and white for logo printing, for example, on bags, pens, stationery.

Step 8. Keep getting feedback

Even after you've created your logo, you still need to remain open to feedback. Use a variety of tools like social media, customer comments, expert opinions to make sure your logo looks perfect.

Step 9. Make a redesign

Nothing lasts forever, and the logo is no exception. If your logo is no longer relevant over time, it is better to redraw it. It is worth making small edits, leaving room for the key idea in the logo, because radical changes are unlikely to be appropriate.

Is your logo really great? [Check list]

And so, you probably already created a logo. Congratulations!

But is he really good? Will it look great in different sizes? Well, let's check the effectiveness of your logo with our checklist.
Go through each question and answer yes or no.

1. The logo looks attractive for at least three people
2. The logo looks good in black and white
3. The logo is recognizable in an inverted position (form)
4. The logo is recognizable if its size is changed
5. There are no complex details
6. The logo is visually balanced - the icon, font, color look harmoniously together
7. Not used too many fonts, colors, effects
8. The logo is visible among other logos

As we have already written, it is very important to stand out from the background of other companies, especially competitors.
Collect your competitors' logos and place yours somewhere in between.
Is it noticeable? Noticeable against the background of others? If yes, everything is great!

9. The logo is adaptive

Responsiveness means the logo will look great on any object or surface - a T-shirt, website, road sign, etc.

10. The logo is memorable

Show your logo to friends or anyone and ask them to draw an image of it in a few hours or days. If he can roughly accurately sketch your logo, then everything is fine and your logo will be memorable.

11. The logo is universal

The versatility of a logo means that it is perceived the same way by a wide range of people. All people are different and the main thing is that the logo retains a single meaning for all of its viewers.

12. The logo is easy to read

Imagine that your logo is on a banner, and you are driving a car at a speed of 70-80 km per hour. Could you read the text of your logo? If so, everything is fine. If not, it might be worth working on the fonts.

13. You have vector logo formats

It is very important to have vector logo files (AI, EPS, SVG, PDF). This will allow you to print the logo at any scale without loss of quality, as well as edit it. For example, make a logo in a different color.

We hope these tips are helpful and you can have a great logo!