The examples of the world's glossy publications that charge a lot of money for placing advertisements on their pages excite the minds of entrepreneurs. Surely many wondered how to open their own magazine and sell advertising space on it. However, this business is not that simple. To create a magazine from scratch, you need to follow the typical steps of starting any other business. That is, the business plan of the magazine should include the following stages:

• analysis target audience, development of the concept of publication;
• analysis of all sources of expenses;
• search for ways of distribution, analysis of their cost.

Market and target audience

Market analysis will help to determine the target audience. You need to understand how large your audience is, what other print publications cover it, what else might interest it, and much more. Then it is worth assessing your financial capabilities. Do you have enough funds to reach this audience? Perhaps it is better to narrow it down or, on the contrary, expand it?

Like any other, the magazine's business plan provides for an analysis of the work of competitors. What are their advantages, mistakes, possible gaps, shortcomings that you can take advantage of in your work. Please note that the niche of entertainment publications is densely filled, has its own leaders who are clearly guided by the changing tastes of their readers. Therefore, the main stake should be placed on exclusive information that will be extremely important to readers.

Having orientated in the concept of the magazine, you can move on to formal issues. It is necessary to register the publication as a means mass media... To do this, you need to submit an application to Roskomnadzor on the established form and a package of documents. It includes:

1. Receipt for payment of the state duty for media registration.
2. Original extract from the Unified State Register of Legal Entities.
3. Certified copies of constituent documents.
4. If the site opens in parallel - copies of documents for the right to use the domain name.
5. If the founder is an individual, a certified copy of the passport is required.
6. If the documents are submitted by an authorized person - a certified power of attorney.
7. If the publication is opened under a franchise - the written permission of the franchisee.
8. The original layout of the future edition, if it is erotic in nature.
9. List of documents.

Documents are submitted in a cardboard folder with a binder. They will be considered for 30 days. Only after receiving the registration certificate, it makes sense to start forming the first circulation.

Marketing component

The magazine's business plan should have a well-written marketing strategy. Be guided by the fact that at least the first two numbers will be signal and there may be no advertisers. At this stage, you can organize promotions, free mailing of numbers. At the same time, it is necessary to look for suitable ways of distributing the magazine, based on its target audience. For example, business topics will be in demand in business centers and enterprises. Automotive magazine - in sales outlets, gas stations, specialized stores and services.

Part of the circulation will be sold to advertisers for free. Also, to win the audience, include participation in various specialized and thematic exhibitions in the magazine's business plan. Only after the publication becomes recognizable does it make sense to organize sales through the Rospechat kiosks.

The marketing component is one of the most important aspects of the question of how to create your own magazine. You have to pay for entering catalogs and points of sale - this is separate species business. In addition, the logistics costs must be taken into account. Nobody will come to you for your circulation. But this mainly applies to publications of an entertainment and educational nature. Highly specialized publications are usually distributed by subscription or direct mailing.

You can count on the payback of the publication only after six months. And for profit - not less than in a year. But this also largely depends on a successful marketing strategy.

Journal staff

The work on the creation of the magazine is provided by Chief Editor, editors of rubrics (if the magazine is voluminous), journalists, correspondents, photojournalist, proofreader, layout designer. To distribute it, you will need advertising managers and agents, as well as a driver. If you are planning an electronic version of the magazine, you will additionally need a site administrator and a content manager. An accountant can be outsourced.

Pay attention to the selection of journalists and correspondents. For your magazine to be interesting and readable, it should not contain information copied from the Internet. All of them must do exclusive copyright texts. In addition, if the publication is specialized, they must understand a specific narrow topic. Accordingly, such specialists require decent payment for their services, which significantly increases the threshold for entering a business.

You also need to understand that the way the layout looks on a computer monitor screen may look completely different on print. Therefore, it should be made up by an experienced layout designer, a competent designer who are guided in all the intricacies of creation. printed matter... In addition, the services of a good printing house always cost more than one thousand dollars. And it makes no sense to conclude a contract with a bad typography.

Financial plan

It should be noted right away that you cannot count on a bank loan when opening your own magazine. It is too risky business, so banks refuse to do business with it. You will have to involve either own funds, or partners' funds. Some are ready to invest in opening their own corporate edition.

At the opening stage, the business plan of the magazine should take into account approximately the following amounts:

• 50-100 thousand rubles. for renting premises;
• 40 thousand rubles. and more - the salary fund;
• 30 thousand rubles. - layout of the layout;
• 6 thousand rubles - text correction;
• 8 thousand rubles and more - Internet and mobile communications;
• 3 thousand rubles - logistics;
• 5 thousand rubles - expendable materials for office equipment;
• 34 thousand rubles - other expenses.

This is without taking into account the costs of printing, paperwork. Also at the start you need to buy a couple of computers, black and white laser printer, telephone, fax, specialized literature. This is about 300 thousand rubles more. Another 150 thousand rubles. should be allocated for presentation and promotion. Therefore, for about six months, the business will only absorb capital.

A little less costs will be required to open a corporate publication. But in any case, the opening of the magazine is an image project. And its success largely depends on the owner's publishing experience and professional flair.

Doing what you love improves the well-being of the soul, but how can you increase material wealth at the same time? You can start growing seedlings for sale or painting. But for some it is too easy, because some people like to spend days on a hobby, automatically putting it in first place. In this case, you might think about how to create an ezine and profit from it.

Newspapers and magazines on the Internet are in great demand, because now it is fashionable not to buy printed publications, but to read them online. In addition, it is quite profitable - advertisers are happy to place their material on the pages of online media, because the chances that they will pay attention to it are at least one and a half times greater than that of printed newspapers and magazines.

How to get income from an online publication?

If electronic internet the magazine has become quite popular and has thousands - then it will not be difficult to monetize your work. Advertisers are happy to use popular online magazines to promote theirs. You can also connect partner programs to the business and promote the goods and services of other businessmen.

Large organizations are ready to pay a lot of money even for a simple mention of the name of their company in one of the articles of a popular magazine.

Choosing the theme of the publication

Before creating an e-zine, you need to choose the most suitable topic. Users of the global network are mostly middle-aged people. Therefore, it is impractical to create a magazine about garden planting and vegetable gardens. The topic of entertainment, world news in the field of science and humor remains relevant. You should not strive to jump over your head and create a magazine on a rare topic, as this does not guarantee that it will be read more often.

Determining the target audience

Before creating an e-zine, you need to swipe. The magazine should contain something that is interesting to the reader. A teen magazine? We write about interesting hobbies, skateboards, bicycles, social networks, etc. A edition for young moms? About how to feed babies, how to cope with colic, which porridge is better. The topic of the publication directly depends on the target.

Clarification of little things

As you know, in any work, small strokes are sometimes more important than the main elements, because the whole structure rests on them, like on nails. You need to outline the frequency of your publication. Daily Internet editions are more difficult to maintain, issues should be published in certain time, you will have to work a lot and for a long time. The best option for beginners - publish a magazine once a week. During this time, you can prepare the necessary articles and typeset the issue.

Advertising

All new Internet magazines require an expansion of the readership, so at first you cannot do without. It can appear before a potential reader in the form of a paid post in a well-known group. This technique is quite popular nowadays - this is how groups, sites, pages, products and mailings are advertised.

Advice: any novice Internet media creator should keep the phrase “target audience” in mind, as the capricious reader likes the magazine to meet his requirements. Perhaps you will have to talk to a representative of the audience, put yourself in his place and highlight several topics that would be of interest to this or that group of readers. Subsequently, you can conduct a survey, listen to the opinion of the majority and highlight the 2-3 most advantageous topics.

Staff recruitment

Before creating an electronic journal, it is necessary to recruit staff. Any more or less promoted publication should have an editor-in-chief, journalist (author), layout designer and deputy editor-in-chief. At first, the duties of a deputy can be performed by the editor-in-chief - if there is no money to pay an extra employee.

The editor-in-chief is the person who looks at the finished issue and points out inaccuracies. In an ideal state structure, this position is a virtual “signing” of materials for publication. He just skims through the material, pays attention to the design, pictures. Also, this work can be done by a managing editor, but such a position in online magazines is not so common. Usually, after the "hands" of the editor-in-chief, the journal is sent to the reader.

The position of a journalist includes the coordination of the topic with the editor and the direct writing of the article. A good writer must have the following qualities and skills:

• the ability to find an interesting topic for an article;
• the ability to quickly respond to the latest events and write material on it one of the first in the network;
• literacy - many editors-in-chief, when hiring authors, arrange exams for him, make him take tests;
• ability to meet deadlines;
• mobility.

The creation of the first issue in the profession of any layout designer is the most difficult thing. Because the second and subsequent numbers are created according to the layouts of the previous number. The layout designer is required to be able to use computer programs, be able to fix breakages and have a taste to distinguish between an aesthetically pleasing combination of type, text and illustrations.

Design is an important part of an ezine

The deputy editor-in-chief, in fact, either replaces him when he is absent, or is engaged in proofreading the text. Therefore, he, too, must know the rules of punctuation and spelling no worse than the journalists themselves, be a jack of all trades and understand any topic. As mentioned above, the editor-in-chief himself can do the proofreading, so as not to spend money on the deputy.

Advice: when recruiting a team, contact your friends, it is not necessary to submit an advertisement that one or another employee is required in the Internet magazine. Perhaps, some of your friends know how to do a good layout, someone writes texts well - the team is ready. This is especially true for magazines that do not make a profit at first.

Technical highlights

Before creating an electronic journal, you need to get a good computer - the speed and quality of any work depends on the working tool. In addition, you should select the program with which the journal will be created. One of the most famous and convenient today is the Glossi service, which offers standard set tools to create an online ezine.

With its help, magazines on the topic of fashion and cinema are created, since it has quite stylish fonts and design suitable for fashionable topics. The advantage of such a platform is its availability and ease of use. Both a professional and a teapot can work with the service.

The Glossi home page contains examples of online magazines created with the service, you can learn from your “colleagues” and pay attention to the fact that it is used too often.

Using the "Create a Glossi" button, which is located at the top of the page, on the toolbar, it is easy to get into the page editor, it is there that the cover and the subsequent pages of the publication are created. It is very convenient that ready-made pages are located on the left of the screen, you can change, delete, add new ones. Before adding a new page, first select its layout with the "Clippings" key.

The preview in the interface is indicated by the "Preview" button, and after everything is ready, you must press the save button and the log is ready! You just need to publish it by writing a short review of it and choosing a category. After these steps, you will receive a link to your journal, which you can then use in action.

Conclusion

Create e-business the magazine is not as difficult, but also not as easy as it might seem. The business owner will have regular and sometimes monotonous work on each issue. You will also need competent promotion of the publication. You definitely cannot do without costs, especially if the organizer does not have the opportunity to engage in independent writing of articles and layout. But with sufficient investment of effort, time and money, there will certainly be a return.

Many journalists working in print media dream of opening their own magazine. And advertisers, philologists, and writers may have thought about this more than once. In fact, this business is not as simple as it seems at first glance. At the beginning of any activity, an entrepreneur invariably faces many difficulties, foreseen and unforeseen. To be at least a little prepared for them, you need to study all the nuances before starting a business.

Publishing a magazine is a highly risky business. But if you take all the risks wisely, this business can bring you huge profits.

Log registration

When you open a magazine, it is important to understand that you need to register it not as a regular business, but as a media outlet. To begin with, it is necessary to carefully study the state law "On Mass Media". Also pay attention to the law "On Advertising", as you will need it when you place ad units in your publication.

To register a journal as an LLC, it is necessary to collect and execute the following documents:

1. Statement. It should indicate information about the founders, the address of the editorial office (legal and actual), the name of the journal and its subject matter, the methods of its further distribution, the territory of distribution, the language of the press, sources of funding, frequency and volume.
2. Articles of Association, extract from the register legal entities, certificate of registration of the founder.
3. Trademark registration certificate (if any).
4. Document confirming registration with the tax service.

If you plan to conduct activities as an individual entrepreneur, then the list of documents will be as follows:

1. Application (containing the same information as in the case of LLC registration).
2. Receipt for payment of registration fee.
3. A notarized copy of the entrepreneur's passport.

Theme and concept

What will your magazine be about? Who will be interested in it? In what style will the material be presented? The answers to these questions need to be clearly identified before you start organizing all stages of the business. The topic should be chosen based on several factors: 1) the topic should be of interest to you; 2) you must be well versed in the topic; 3) the topic should be of interest to a considerable number of people living in your city / region. With the first two factors, everything is more or less clear: if you are not genuinely interested in what you are doing, you will not be able to make a good product (in this case, a magazine). How do you determine if your magazine will be of interest to the public?

If you decide to approach the matter with all seriousness, then you will have to conduct your own marketing sociological research. Define your target audience (gender, age, occupation, average income), and then conduct a survey among them yourself or with the help of an agency. Find out how they would like to see the magazine on this topic. Taking this opportunity, find out at the same time what your target audience is interested in, what famous people they are interested in, where they rest, what makes them smile. You can use all this information profitably in the future to create material that will really be in demand among readers.

If your city or region has any distinct feature, consider using this when choosing a magazine topic. For example, if fishing is very developed in your area and, accordingly, there are many fishermen, then a specialized magazine on the fishing topic can be successful. If recent times Since many modeling agencies have opened, consider creating a magazine about fashion, models and the modeling business. What other topics can you create a periodical for?

- a magazine for women (a wide range of women's topics);
- a magazine for men (a wide range of men's topics);
- culinary magazine;
- magazine about cars;
- a magazine about home and family;
- a magazine about technology;
- health magazine;
- a magazine about weapons;
- a magazine about business and entrepreneurs.

The publication "for everyone and about everything" can be both overwhelmingly successful and completely disastrous. Researching people's interest in a narrow topic is much easier. But if you want to open just such a comprehensive publication, you need to come up with some kind of "chip", an advantage that will distinguish it from dozens of similar others.

Think about your presentation style as well. Will the articles be written in an official, "strict" language, or in a more free and colloquial language? What will be the density of images and illustrations? Will advertisements be printed in the magazine, and if so, how many? All this you can decide, based again on the results of the research, during which you find out the preferences and needs of the audience. The decision about advertising in the publication you will make more likely based on your needs. If the main source of financing for the publication is advertising placement, then, naturally, there will be a lot of it.

There are also purely advertising magazines. They publish only materials from advertisers and distribute such magazines free of charge. Such a business will, perhaps, be less interesting, but also less costly. Hiring a large staff and chasing talented authors is not necessary. However, you will need to establish profitable distribution channels and constantly look for new ones.

Name

The name is very important point in creating a magazine. The name should not be too long and difficult to pronounce. At the same time, it should clearly reflect the idea and topic of the magazine. It is better not to use a name that is neutral in meaning. People who are not yet familiar with your magazine should immediately understand what it is about just by looking at its name.

Command

Depending on the volume of the journal and the frequency of its publication, you will need from 2 to 6 journalist authors. It is preferable to take those who already have considerable work experience and know the field. Other important people are the layout designer and designer. Here work experience is also important, as is the ability to work with specialized software(Corel, Photoshop). You will also need a proofreader and an editor, but these two positions can be held by one person if the magazine is small.
Can your employees work remotely? In fact, they can. Some magazines do this and allow multiple authors or proofreaders to work from home. However, you should not go to extremes with this. As practice shows, it is better to create magazine issues by working in a team.

If you can establish profitable business contacts with one of the printing houses in your city, you will be very lucky. Printing a magazine, especially a glossy one, is quite expensive. To make your magazine look presentable, you cannot skimp on the quality of the paper or the quality of the print itself.

Office

Where it will be located and how it will look, your readers will absolutely not care. Therefore, you should decide these questions only on the basis of own desires and opportunities. The size of the office should be around 20-25 square meters. This is enough for your employees to comfortably accommodate in it. Office equipment - standard office equipment: computers, printers, scanners, fax, telephone. Designers and layout designers need to be provided with more powerful computers that can run "heavy" programs for designing layouts, creating and editing images. The office must be held high speed internet, it will be needed by all employees without exception.

What difficulties can await

According to the majority of owners printed publications, the hardest thing is to survive the first six months of work. You will need to work hard in two areas - to win customers (that is, readers) and look for regular advertisers. And the success of the second will directly depend on the success in the first. Advertisers will not want to advertise in your magazine, and they will also pay money for it if the magazine is not popular and will not be bought. And in order to promote the magazine among readers, you need funding, the source of which, first of all, will be advertising. Such is practically a vicious circle. In order not to burn out already at this stage, you need to think in detail about how exactly you will implement these two tasks and how they will coexist with each other.

If you manage to attract the attention of big entrepreneurs to your publishing business, who in any way may be interested in the release of just such a magazine, consider that you practically win the jackpot. A good sponsor is, although not quite a guarantee that the magazine will become successful, but a great advantage over competitors. Being a sponsor or co-partner in a good glossy magazine is prestigious among businessmen. Figure out exactly how you can interest them. You can immediately dismiss the option of a bank loan for business development. Since publishing is defined by experts as a business with high risks, few banks will go to the issuance of a loan.

It is also important not to be mistaken when calculating the cost of one copy of the magazine. When pricing, you need to take into account the following factors: format (magazine size), volume (number of pages), color (black and white pages, color pages, or only part of color pages), paper weight (cover and inner pages), additional page finishing (embossing, lamination), circulation.

In my opinion, today only the lazy does not dream of creating his own magazine or newspaper. And what hinders this? Hire a boy-designer who will “rivet” the numbers on his own computer and the “hack” who will come up with these numbers. Oh yes! You also need someone who will call everyone and collect money for advertising.

This line of thought arises among many entrepreneurs who are faced with the fact that advertising space in a popular publication is quite expensive, and in order to get at least some effect from advertising, a multiple publication is needed. Having counted the advertising costs and looking back at the same “poor fellows” like him, the entrepreneur begins to ponder, as it seems to him, a brilliant idea - to create his own publication.

And he sees the benefits immediately. Firstly, in this publication he will advertise his products as much as he wants. Secondly, it will increase its status. Thirdly, it will also recoup the costs of publishing with someone else's advertising.

If you look at it superficially, then it is so. If an entrepreneur produces glued laminated timber and rounded logs, then there is no need to invent the idea of ​​publishing - "Wooden House", for example, will do. Or something similar. There are a dime a dozen potential advertisers around. Here you and Construction Materials, and furniture, and plumbing. But you never know what will come in handy in your home!

And here - stop. And let's take a closer look at this matter.

I decided to touch on the topic of creating my own publications, as I have come across such reflections more than once. And bitter disappointments. After the money is invested in the publication, and the return something "does not happen" with all the abundance of advertising in other publications.

Why does the magazine not justify the investment in it?

Publishing a magazine or newspaper designed to sell advertising space is the same business, whether you see it as such or not. Therefore, the stages of development should be exactly the same as in any business.

That is, you need to start, as always, by creating a business plan and determining:

• target audience;
• costs associated with the production and maintenance of the publication (personnel, equipment, printing, distribution, etc.);
• ways of distribution and their cost (how the publication will reach potential readers); the cost of this spread.

And now, point by point:

• In order for your publication to have readers with an abundance of printed literature, it must contain copyright materials written by specialists or journalists under the guidance of specialists. Here at all materials "copied" from the Internet will not work... Unless, of course, you are creating an edition for only one reader - for yourself.
• The higher the quality of the publication, the more expensive it is to print it in a printing house. And believe me - this is not one thousand dollars. And the higher the quality of the publication, the more expensive the specialists producing it will cost you. Do not believe that a beautiful magazine can be done on "one, two, three".
• What you see on the computer screen is not at all what you get in printed form... Oddly enough, all the colors of the rainbow that you see in the magazine are produced in the printing house in four main colors when superimposed on each other. AND only good specialist can properly prepare the layout for the requirements of the printing house and in the end get an excellent result.
• You'll have to pay for your publication to enter most distribution points(kiosks, supermarkets, subscription catalogs). Now no one takes any newspapers and magazines for sale for free - this is also a business.
• Even if you find places for free distribution of your publication, then you will have, at least, pay for shipping this edition to distribution points and the work of the person who will do it.

And one more fly in the ointment. All potential advertisers of your publication will look, first of all, at you as a competitor. Thoughts that arise in them: "Why should I pay for advertising, but HE will receive it for free?" It is quite difficult to convince people of this.

One thing, but much of the above does not apply to the so-called corporate publications intended for clients in order to create their loyalty and paid from the owner's pocket throughout the entire existence of this publication.

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The idea of ​​publishing an electronic journal comes to minds of many people writing. This form of submission of content in the key is different from running a regular blog or website. The very essence of the magazine implies a kind of "squeezing out" of standard materials, layout, which is not peculiar to the design of sites.

Publishing an electronic journal is no easier and no more difficult than a regular one, although it is not that expensive. However, the monetization scheme for such a publication will differ significantly from the monetization of the printed version.

How to create your own ezine? Find out in this article!

An electronic journal must have the same elements and the same format as any printed journal:

• the presence of a main page with announcements;
• imprint and editorial information;
• the presence of permanent headings;
• "Magazine" page design - the text should be mixed with illustrations, graphs, quotes, etc .;
• uniform graphic style - from headers and footers to the author's signature.

At the same time, the electronic version of the publication has significant advantages over the printed one:

• publishing a paper magazine is associated with a large amount of production costs, while at the same time practically no costs for the production and distribution of the electronic journal(with the exception of );
• for publishing an electronic journal much fewer people - the team has enough editor, proofreader, designer (layout designer) and two or three full-time journalists, the rest can be involved from time to time as outsourcers - for example, or copywriters;
• unlimited readers- regular subscribers;
• wide geographic spread of readers- the electronic magazine can be read wherever there is the Internet;
• promptness- the electronic magazine will come to the subscriber at the time of publication, while the printed versions are not delivered by mail and couriers as quickly as we would like, especially to remote corners of the country;
• the ability to use non-standard content: in the printed version, there is a minimum of interactivity - only pictures and text, in the electronic version you can add videos, slideshows, interactive tests etc.;
• the ability to use hyperlinks- from the text of the electronic version, you can "leave" to any site or page of the same publication;
• high quality images;
• the ability to place an unlimited number of pages, including uneven (in a regular edition, the number of pages is always a multiple of 4, which makes it necessary to "adjust" the material in case of its lack or excess).

The most important advantage of an electronic journal is that its distribution can and should be free of charge. Then he will have a large number of subscribers who will willingly make out free shipping to his email new issue.

This cuts down on advertising and subscription costs. There is simply no subscription in the usual sense of the word, but to advertise the publication, it is enough to apply SEO and SMM which are traditionally cheaper compared to other advertising channels and have a good effect in the long term.

Choosing topics for an ezine

Before you think about publishing an electronic magazine, you should decide on the topic and study your competitors. The most profitable topics that traditionally attract attention:

• finance and investment (Forbes, Russian reporter, Money, Business magazine and others);
• (Auto-center, Auto-world, Auto-revue, 4x4 and others);
• women's magazines (Oops, Glamor, Caravan of stories, Lisa, ELLE and others);
• computers, gadgets, high technologies (Upgrade, ComputerWorld, Hacker and others).

This is, so to speak, community magazines that cover issues of a fairly wide range of topics. Advertising revenues are substantial here, but competition is also high.

If an electronic magazine is published by a small team or just one person, then it is unlikely to be able to compete with huge corporations. Therefore, it is more advisable to highlight a narrower topic, for example, gardening, blogging, caring for a particular car brand, a volleyball sports magazine, etc.

Actual creation a small regional news or entertainment magazine.

How to create your ezine from scratch: start-up costs

To start the publication you will need:

1. Publishing license. It is drawn up in Roskomnadzor, the cost of the state duty depends on many factors: the frequency of publication, subject matter, volume of advertising, etc. The exact calculation will be made by the inspector when filling out the questionnaire. You can't drive without a license commercial activities, so it's better to arrange it!
2. Your Internet address- domain name plus hosting paid for at least a year. You can find good options in the range of 1,500 rubles per year.
3. Acquisition You can, of course, use free options like WordPress or Joomla. In fact, much is not needed from the engine: to be able to subscribe and present an archive of numbers.
4. Design development. But the design will have to be spent if there is no web designer in the team. Average price - 10,000 per project.
5. Purchasing the required software. In particular, you will need a program to typeset the magazine and convert it to PDF for further distribution. InDesing is perfect for this. At worst, you can typeset magazines in Publisher or Photoshop, but it is better to use a specialized program. The InDesing license costs about $ 100 and is perpetual.
6. . Please note that if the publisher is -, he will have to pay the salary officially, and this is associated with additional costs in the form of taxes and
7. Purchasing content for distribution. Of course, in-house journalists can write articles on their own - that's what they work for. However, if the magazine is made by one or two people, you cannot do without outsourcers. Explanatory articles can be ordered by copywriters or bought directly on the exchange finished works... A 16-page journal will require about 10 articles of 5,000 characters. With an average copywriting price of RUB 30 per 1000 characters, the costs will be approximately RUB 1,500.
8. Purchasing a license to download photos from photo stocks. Nobody forbids taking pictures from Yandex - it's fast and free. however, many photos are protected by copyright, and there may be problems with their owners. It is safer to buy a license on any photo stock and post photos from it without fear. The cost of licenses is different - from $ 25 to $ 100 per month of subscription.

Thus, the initial cost of launching an ezine is is unlikely to exceed 15,000 rubles. can be paid after receiving the first profit.

Site structure

How to create your own ezine? The initial posting of the material on the site is important. You should definitely think over the rubrics. Mandatory will be:

• "Archive"- PDF versions of already published issues will be posted here. The old number must be posted at the time of the release of the new one. Potential readers will be able to download those magazines that interest them, and then subscribe to fresh issues. It is better to close the archive from indexing: in case the texts from the published issue are "taken apart" by sites, the magazine can simply be banned for non-unique content.
• "Subscription"- in fact, the main section. Ideally, a humble form with two columns: the name and address of the subscriber. After filling out the form, the user "transfers" to any subscription service, for example, Smartpesponder. When released new number, you need to raise the subscriber base and just create a mailing list using the capabilities of the service.
• "Blog"- the heading is necessary to attract readers from search engines. You should not publish in the blog articles published in the magazine and already in public, otherwise you will be banned for non-unique texts. Optimal is to write new articles. As a last resort, give announcements of future editions or publish only the beginning of the article. At the end of each such page, you need to insert a subscription form.
• "Contacts"- in the heading indicate the output data of the editorial office, you can tell a little about the staff of the journal.
• "Advertisers"- a commercial offer should be placed here. Advertising prices will depend on the number of subscribers, so this information should be disclosed. You can also attach any metric and make it public. This way advertisers will be able to evaluate the "portrait" of the audience of readers.

Ezine business plan

As mentioned earlier, the journal should be distributed free of charge. As practice shows, paid subscriptions are not as effective. A any paid magazine will go public sooner or later, and it will be possible to download it for free - for example, from a torrent.

Therefore, the basis of income generation need to do with ads. Readers are generally okay with print or print ads. electronic edition, it is not as annoying as TV or banner ads on websites.

The owner of the magazine sets the prices himself. The average cost of an A4 page for a publication with more than 10,000 subscribers is about 5 thousand rubles for internal pages and 15-20 thousand rubles for the front and the last one.

The second source of income can be placement of advertising articles both on the pages of the magazine and on the website.

These were the prices for the accommodation. Additionally, the magazine may charge a fee for developing an advertisement design, writing an article, photographing an advertised product, etc.

There is an opportunity to make money on contextual advertising. For this, it is better to add to advertising network Yandex or Google and earn on clicks. If you use teasers or banners, it will scare away readers who think that the publication is "yellow".

Generally, electronic journal editions should be calculated based on possible costs for publication and distribution (i.e. advertising), as well as potential profit.

Further promotion of the electronic journal

In order to increase the readership, it is necessary:

• create groups in social networks and publish announcements of published articles;
• use opportunities contextual advertising but you need to find a way to convert incoming users into subscribers;
• work on attracting advertisers: publish reports, send out commercial offers and press releases;
• arrange contests, possibly with the participation of a sponsor;
• publish materials about famous people and ask them to tell their fans about this interview.

According to statistics, the magazine starts to generate income when the number of regular subscribers is more than 5,000 people.