Indicators of medical examination of the population. What is audience reach on VKontakte and Yandex Direct

Reach is the number of target audience members who have had contact with an ad a specified number of times within a campaign. The greater the number of potential buyers to whom the advertisement has been delivered, the greater the reach. Ideal coverage is getting a message by one hundred percent of the target audience. In practice, however, full coverage remains generally an elusive goal. After reaching the “core” of the target audience, which can be reached through the minimum number of advertising media, reaching the rest becomes too expensive. Therefore, during advertising campaigns, they very often “sacrifice” a part of potential buyers in order to qualitatively cover a significant part of the target audience. In this case, it is about effective coverage. For example, very often all-Russian advertising campaigns do not cover absolutely the entire population, but only that part of it that lives in the largest cities.

Coverage can be expressed as quantitative, i.e. in units, thousand, millions of people, and as a percentage of the target audience.

For example, the target audience of the ABC product is 120,000 people. Of these, 80,000 people were covered by advertising during the advertising campaign, which amounted to 66.7% of the target audience. Thus, in this case, Reach = 66.7% (or 80,000 people).

Reach as Reach (n) in media planning

Audience reach can be presented both as a characteristic of the audience that has seen (heard) an advertisement a certain number of times, and as a characteristic of an audience that has seen (heard) the advertisement at least a certain number of times. In the first case, the coverage is designated as Reach (n), in the second, as Reach (n +), where n is the number of perceptions.

Typically, the Reach (n +) value is used, which indicates what percentage of the potential audience at the end of the campaign saw the ad at least n times. Accordingly, for example, the indicator Reach (1+) will tell you how many potential buyers were covered by advertising at least once (or once or more), Reach (2+) - at least twice (or twice or more) , Reach (3+) - at least three times (or three times or more), etc.

For example, if Reach (4) = 45%, this means that 45% of the target audience has been in contact with the ad 4 times. If Reach (4+), then at least 4 times, but there can be more than 4 times (5, 6, etc.).

The lowest possible Reach (1+) is the highest placement rating. The highest Reach value (1+) cannot be more than the sum of the ratings.

The intersection of the same audience in the same ad is called an internal intersection. The intersection of the same audience in different advertisements is called external intersection.

Reach Formulas in media planning

In order to calculate the reach of a single ad placement in two media, add the reach and subtract from the resulting audience intersection - those people who have seen the ad twice.

When calculating coverage, they usually resort to using the theory of probability. So, to calculate the coverage of two media, the mathematical formula is as follows:

Reach = a% + b%  ab%

where a% v the audience of the first media, b% is the audience of the second media, ab% v the intersection of the two audiences that must be subtracted to obtain one-time coverage of the two media. When calculating, percentages are converted to decimal fractions and vice versa.

For example,

Audience of newspaper A - 10%.

The audience of newspaper B is 20%.

Reach = (0.1 + 0.2  0.1x0.2) x 100% = 28%

As the number of carriers increases, the formula becomes more complex. After all, it is necessary to add up all the reach and subtract the multiple intersection of audiences.

In order to calculate coverage for many media, you can use the following universal formula of G. Shmatov:

Reach = 1 - (1-a%) (1-b%) (1-c%) (1-d%) ...

where a% v audience of the first media, b% - audience of the second media, c% - audience of the third media, d% - audience of the fourth media, etc.

For example,

Audience of newspaper A - 10%.

The audience of newspaper B is 20%.

Audience of newspaper C - 40%.

Reach = 1 - (1-0.1) (1-0.2) (1-0.4) = 0.57 or 57%.

Reach (n) = Reach (max) (1- (1-R / Reach (max)) n)

For example,

R = 20%

Reach (max) = 50%

n = 4

Reach (4) = 0.5 x (1 - (1 - 0.2 / 0.5) 4) = 0.4352 or 43.52% ≈ 44%

The maximum coverage of the carrier, like its rating, is determined using media research. It measures the change in the coverage of the target audience by the carrier as the number of ad releases increases. At first, the reach grows, but at some point, despite repeated advertising, this growth practically stops. The value of this maximum level of coverage will be the limiting coverage.

Usually, when using a large amount of data, computer programs are used in an instant to recalculate huge digital arrays.

Estimated coverage in media planning

If there is not enough data and the corresponding computer program at hand, then the coverage can not be calculated, but roughly estimated based on the following principles:

□ In principle, coverage cannot be more than 100%. (You cannot reach the target audience more than it is).

□ The coverage cannot be more than the sum of the coverage of all used media.

□ The coverage cannot be less than the coverage of the “largest” media.

□ Coverage cannot be greater than GRP.

Thus, the actual coverage lies between the highest coverage of one of the carriers and the sum of the coverage of all carriers.

Undoubtedly, coverage is one of the most important parameters of media planning. However, it should always be considered, calculated comprehensively, in conjunction with other parameters, primarily with the frequency of advertising.

Gross Coverage represents the percentage of the number of students enrolled at a given level of education, regardless of age, to the proportion of the population of the theoretical age group of a given level of education.

The net enrollment rate reflects the enrollment in the formal age group of primary and secondary education as a percentage of the total population of that age group. Net coverage rate reaching 100%. indicates that the entire age group has entered the respective grades at the appropriate level, but does not report on the completion of primary or secondary schooling. According to UNESCO. Of the 170 countries around the world that reported data, one in seven primary education enrollment rates are below 70%. This situation indicates that 3 in 10 children of the corresponding age are not attending school. "" More than 25% of countries report net coverage between 70% and 90%, and more than 30% of countries indicate 95% or more.

Conversion factor

As noted, enrollment indicators do not report anything on learning outcomes, including information on how many students successfully completed their primary and secondary education. For this, for example, the conversion rate from primary to secondary education is used. Conversion factor represents the percentage of children who complete the last grade of primary school in a given school year and continue their education at the first level of secondary education in the following year. Since the baseline data does not include children entering vocational schools, they are always lower than the number of children who completed primary education.

This figure is the highest in European countries, with the exception of Malta and Ireland, at 94%. In 50% of countries in Asia and America, it is above 90%, and in 25% of countries in these regions, it is 80%. к "The most significant gap in this indicator is observed in African countries. In every fourth country, 50% of children who complete primary education do not continue their education in secondary school.

It should be noted that the conversion rate will also provide limited information on the state of the art in schooling. The fact is that in many countries, despite the high transition rate, the number of children constantly decreases as they move from class to class. Factors such as income and social status of the family, gender of the child, traditions (for example, marriage of girls at an early age), labor demand, geographic location, place of residence, etc., have a significant impact on the state of affairs in secondary school education. .d. The link between these factors and the education of children in secondary school is well documented by UNESCO in the case of Africa.

Education sex ratio index

Equity in access to education is one of the most important objectives of international development strategies. To monitor progress in this area, the sex ratio index is used, which can be used to calculate indicators such as coverage, and others.

When assessing the difference between the sexes in terms of educational enrollment, the sex ratio index is the ratio of the gross enrollment rate of girls to the gross rate of enrollment of boys. An index value close to 1 indicates that gender equality has been achieved to a greater or lesser extent. According to UNESCO, 60% of children live in countries with a gender ratio between 0.95 and 1.05, which means that between one and three children in primary school age live in countries where there is no equity in access to primary education. 1 * 1 Moreover, inequality rises as the level of education rises. While at the primary stage of education only 7.5% of children live in countries where the gross enrollment rate of girls does not reach 75% of this indicator for boys, then at the first stage of secondary education, 25% of children find themselves in this situation. In India, for example, the sex ratio of enrollment in the first stage of secondary education is 0.73, and in the second - 0.67. In China, this indicator falls from 0.95 to 0.79 in the second stage of secondary education. fourteen "

After numerous disputes on the network and due to the lack of a unified point of view, we decided to thoroughly analyze the question of how the coefficient (degree or level) of audience engagement should be calculated, which formula is the most correct and why.

To begin with, let's take a look at the main definitions that can be useful and with which Engagement Rate is often confused:

Engagement Volume- the total number of engagements (the sum of all engagements).

Love Rate- number of likes per audience size (total number of all likes / number of subscribers * 100%).

Talk Rate- the number of comments per audience size (total number of all comments / number of subscribers * 100%).

When calculating for an average publication, the number of records is added to the denominator:

Reach- the number of people who had at least one contact with the publication (or advertisement).

Methods for calculating the level of involvement in foreign SMM

There, too, there is no consensus - most often they tend to several basic formulas and definitions:

Engagement rate is a metric that measures the level (degree) of engagement that a certain part of the published content receives from the audience. * - https://trackmaven.com/marketing-dictionary/engagement-rate/

There are three main types of engagement rate: ER per day (daily engagement rate or ER day), ER per post (engagement rate or ER post) and ER per reach (engagement rate by reach or ERR). It is worth noting that foreign services and companies very rarely divide indicators by type: in one context they can call you the ER post indicator, and in another - ERR, therefore, when working on the service, we immediately began to separate these metrics so that there was no confusion.

Types and significance of different indicators of ER engagement

Engagement rate by reach (ERR)

The basic formula for a single post looks like this:

The final value will show the% of people who were active on a particular record.

Average ERR will show the average% of people who show interest in the page's posts among those who saw them.

One of the disadvantages of this indicator is that the coverage data is available only to page administrators, and it will not work to calculate it without having to do with the page (with the exception of open statistics data for some pages on VKontakte).

Another disadvantage is much more serious: coverage is a relative indicator. The numbers can change under the influence of various factors: the time of day, the viral potential of the post, the page weight for users in social networks with an algorithmic feed, and others.

For most cases, social media does not separate subscriber reach and total reach. In this case, a publication with sufficient viral potential (viral entry), leaving the community at the expense of the shares, and ending up in the feed of their friends and subscribers, will receive greater reach and relatively low engagement (relative to the total reach). As a result, the publication's ERR percentage will drop.

In another situation, especially for social networks with an algorithmic feed, the entry may appear in the feed of a very narrow part of the audience (this is most noticeable for the example of small pages) - only a couple of dozen people who are likely to be active, because are initially interested in the content of this page. Then, with very low reach, you get a relatively high level of engagement.

As a result, when comparing the ERR of the viral record and the ERR of the record from the second situation, the engagement rate of the second will be noticeably higher.

It is quite simple to check these conclusions - you can download the statistics of publications with coverage, calculate the ERR and sort by this indicator. As a result of such an operation, objectively popular records will be far from the top.

Conclusions: engagement rate by reach is suitable in a situation where you need to estimate the approximate% of people who are active among those who viewed a post, but it is absolutely not suitable for comparing the quality of these publications, their popularity and will be biased when comparing different pages and their records.

Daytime involvement(daily engagement rateorER day)

Basic formula for calculating ER day for a selected day or period:

The final value will show, presumably, the% of people who showed activity per day from the number of subscribers.

"Presumably" because the conditions under which this metric is calculated do not take into account a sufficiently large error - as with other ER indicators, each active subscriber could be active several times, only in the case of ERday this error becomes more noticeable, because the activity of the same person on different records published in the same day will have a stronger effect on the final value.

Another negative point of this metric is that the frequency of publications is not taken into account: if you want to increase ERday, just publish more posts (as long as the rule is observed: the more posts per day, the more total activity they have).

Conclusions: daily engagement will help to understand the approximate% activity in relation to the number of subscribers, in other words, "effective reach" (engagement volume) of the page, but this indicator can hardly be considered more useful than the net engagement volume when translated into% value (engagement volume).

Engagement rate (ER post)

The basic formula looks like this:

The bottom line shows the [average]% of people involved in a particular [or average] post.

Unlike ERR, this indicator is based on the absolute value in the denominator - the number of subscribers, and will not drastically differ from publication to publication. Thanks to this, high-quality and interesting publications will be at the very top when sorting.

The disadvantage of this indicator is that with an increase in the number of subscribers, the overall percentage of engagement falls [relative to the total number of subscribers]. This happens for various reasons: over time, interest in the page from the most long-standing subscribers may decrease, they have an increase in the number of other communities in the feed, and because of this, page entries are less likely to come to their eyes, and others. In this regard, it is impossible to compare ER pages with radically different audience sizes without adjustment - you need to take into account the average indicators for pages of this size, and then make a comparison.

Conclusions: ER post will help to evaluate how interesting the publications are among the audience, to compare posts and activity in different communities (with adjustment if the audience size differs greatly).

Other Variations in Engagement Rate Calculation

In their work, some companies and services use other options for calculating the ER indicator:

Engagement rate by views

The calculation is similar to the ERR calculation, but instead of the reach, the number of post views is used:

ER view = (Total post engagement) / (Number of views) * 100%

Average ER view = (Sum of ER view of all records in the analyzed period) / (Number of records in the analyzed period)

This variation of the indicator has the same disadvantages as the ERR, but in addition to them a new one is added: the views indicator takes into account non-unique audience views, i.e. multiple views by each viewer are summed up when the post is reopened, which is why the performance of different posts may differ even more than that of ERR. For these reasons, we would not recommend using ERview for any quality assessment of community content.

Engagement with multipliers

In this case, a multiplier is added for different post indicators: this is justified by the fact that "a repost is a more significant sign than a like" or "often account owners respond to comments from their subscribers", after which the number of reposts is multiplied by 2 (3, 4 or another number ), and the number of comments by 0.5 (halved).

As you can see, in all the previous variations, ER is a% indicator of audience size (or reach). Thus, we can say:

The ER engagement rate is a metric that displays the% of the audience engaging in community events.

As a consequence, engagement rate with multipliers cannot be called ER, because with multiplication factors unequal to 1, the final figure will not show the% of the audience involved. One could call such metrics a kind of "activity index" or "virality index", depending on the factors used, but not the engagement rate.

Engagement per subscriber

This metric is almost identical to the calculation of the ER post indicator, only the final multiplier is not 100%, but simply 100. As a result, the metric does not show "% of the audience involved in publications", but "the average number of reactions per 100 subscribers." With the help of this formulation, the minus common for% indicators ER is leveled - the possibility of having several reactions from the same subscribers, since there is no reference to audience size.

The problem of this option lies in the new formulation: the classical interpretation refers to the audience, the volume of which must also be taken into account, but in the new format this does not, which gives rise to the erroneous impression that this indicator is an absolute value, and it can be compared with each other on different pages without taking into account the size of the audience.

Conclusion

So what do the different indicators say and at what assessment can they be useful?

In terms of coverage, ER cannot be considered objective when assessing the quality of publications or comparing different pages with each other, because is a relative indicator. In our opinion, it is more correct to compare the reach by itself, or the "reach / number of subscribers" indicator, then you will see the approximate% of the audience that the page publication reaches.

The ER day indicator is useful for assessing the engaged audience% in general, but it is worth remembering the negative aspects of this indicator, and it will definitely not be suitable for assessing the quality of content.

The most useful in practice is the ER post metric - it will help to assess and compare the popularity of different publications, compare (with adjustments for different audience sizes) different pages with each other. Accordingly, if the goal of developing audience engagement is set for community management, then it makes sense to look at the dynamics of this indicator for a page for different periods.

It is worth adding about two additional indicators - LR (Love Rate) and TR (Talk Rate). According to the calculation formula, they are almost identical to ER post, but in one case, the first metric focuses on the manifestation of "love" for the page's publications, and in the other - on the sociability of subscribers. These indicators can be used to compare pages according to the attractiveness of their posts or the level of sociability of the audience.

Useful articles continuing the topic:

• Methods;
• and how to increase it - complete guide;
• Statistics and.

Statistical indicators of outpatient clinics are developed on the basis of the forms of primary medical records of outpatient clinics. They are used to analyze the activities of individual health care institutions and outpatient care in general. Conventionally, the indicators of medical activity of outpatient clinics can be grouped as follows:

1. indicators of the volume of outpatient care;
2. indicators of medical examination of the population.

POPULATION DISPENSERIZATION INDICATORS

Clinical examination is the leading direction in the activities of outpatient clinics, including a set of measures for early detection of diseases, registration and treatment of patients, prevention of the onset and spread of diseases, and the formation of a healthy lifestyle.

For the early detection of diseases and the implementation of the necessary therapeutic and preventive and health-improving measures, preventive medical examinations of the population are carried out, according to the results of which all examined persons are divided into three groups of dispensary observation:

1. group - healthy - persons who do not present any complaints, do not have a history of chronic diseases or dysfunctions of individual organs and systems, in which no deviations from the established normal boundaries were found during the examination.
2. group - practically healthy - persons with a history of acute or chronic disease that does not affect the functions of vital organs and does not affect the ability to work.
3. group - patients with chronic diseases - are divided into persons:
   • with a compensated course of the disease, rare and short-term disabilities;
   • with a subcompensated course of the disease, frequent exacerbations and prolonged disability;
   • with a decompensated course, persistent pathological changes leading to persistent disability.

Indicator name		Calculation method
The proportion of healthy (group I), practically healthy (group II) and patients (group III) who are on dispensary observation of the total population in the area (%)	=	The number of healthy persons who are on dispensary observation	x 100	f. 030 / u-04
		The total population living on the site (in the service area of ​​the polyclinic)

For the analysis of dispensary work, three groups of indicators are used:

1. Coverage (frequency) indicators of dispensary observation
   • indicators of the frequency of coverage with dispensary supervision
   • indicators of the structure of coverage of dispensary supervision
2. Indicators of the quality of dispensary observation
3. Indicators of the effectiveness of dispensary observation

Indicators of frequency and structure of coverage with dispensary supervision

The indicator of the completeness of coverage of the population with dispensary observation gives a general idea of ​​the level of organization of dynamic monitoring of the state of health of the population, and its values ​​fluctuate in the range of 60-70% in individual constituent entities of the Russian Federation.

It is possible to more accurately assess the organizational level of work on clinical examination of the population by calculating the indicator of the proportion of patients (healthy, practically healthy) who are registered with this disease. The indicator is determined separately for the dispensary observation group.

For patients suffering from socially significant diseases (diabetes mellitus, malignant neoplasms, mental and behavioral disorders, HIV infection, tuberculosis, etc.), this indicator should be close to 100%. At the same time, it is important to know during what period of time a patient with a diagnosis established for the first time in his life was registered for subsequent follow-up. For these purposes, the indicator of the timeliness of taking patients for dispensary registration is calculated. As a rule, to calculate this indicator, a time interval is taken from the moment the disease is detected until the moment the patient is registered with the dispensary, equal to a year, although, according to work experience, this period of time should not exceed 30 days.

The indicator of the structure of patients who are on dispensary observation also gives an idea of ​​the level of organization of work on medical examination of the population. It is the percentage of patients registered with the dispensary for a specific disease to the total number of registered patients with this disease.

It is advisable to calculate the indicator of the proportion of patients (healthy, practically healthy) who are on dispensary registration and the indicator of the structure of patients who are on dispensary observation for adults, adolescents and children, as well as for nosological forms - separately.

Indicator name		Calculation method		Initial stat forms. documents
Completeness of coverage of the population with dispensary supervision	=	The number of persons (healthy, practically healthy, sick) who were registered at the dispensary at the end of the reporting year	x 1000	f.12, PBD
		Average annual attached population
Proportion of patients registered with dispensary	=	The number of patients registered with the dispensary for this disease at the end of the reporting year	x 100	f. 12
		The total number of registered patients with this disease at the end of the reporting year
Timeliness of taking patients for dispensary registration	=	The number of patients taken to dispensary records during the year from among persons with a newly diagnosed	x 100	f. 12, f. 030 / u-04
		Number of people diagnosed for the first time in a given year
* The structure of patients registered with dispensary	=	The number of patients registered with the dispensary for this disease at the end of the reporting year	x 100	f. 12
		The total number of patients registered at the dispensary at the end of the reporting year

* The indicator is calculated for individual nosological forms, age and sex groups.
PDB - personalized database

Indicators of the quality of dispensary observation

The indicators of the quality of dispensary observation should be understood as indicators such as the coverage of dispensary observation not observed during the year, the coverage of various social and health-improving and therapeutic-prophylactic measures: sanatorium treatment, diet, rational employment, etc.

These indicators are calculated based on the calculation of the relevant data on the "Control card of dispensary observation" f. 030 / u-04

Indicator name		Calculation method		Initial stat forms. documents
Dispensary observation coverage of newly diagnosed patients by nosological forms (%)	=	The number of patients newly diagnosed and taken under dispensary observation	x 100	f. 030 / u-04, f.12
		The total number of newly diagnosed patients with this disease
Completeness of coverage with dispensary observation of patients	=	The number of patients with this nosological form registered at the beginning of the year + newly taken under dispensary observation - never appeared	x 100	f. 030 / u-04, f.12
		Number of registered patients with this disease
Compliance with the terms of dispensary examinations	=	The number of prophylactic patients who observed the deadlines for attendance at dispensary observation	x 100	f. 030 / u-04, f.12
		The total number of dispensary
Completeness of medical and recreational activities (%)	=	Passed this type of treatment (recovery) in a year	x 100	f. 030 / u-04
		Needed this type of treatment (recovery)
Hospitalization rate of dispensary patients	=	Hospitalized from the dispensary	x 100	f. 030 / u-04
		Was to be hospitalized
Meeting the needs of the dispensary in sanatoriums and rest homes (as a percentage of those in need)	=	Sent to sanatoriums and rest homes	x 100	f. 030 / u-04
		Should be directed to them
Changing the nature of the work of dispensary patients (as a percentage of those in need)	=	Transferred to another job	x 100	f. 030 / u-04
		Needed such a translation

Among the indicators characterizing the organization of clinical examination of the population, include the indicator of coverage of the decreed population with vaccine prophylaxis, which is of paramount importance for the prevention of diseases such as diphtheria, whooping cough, hepatitis B, A, rubella, measles, tetanus, etc. According to the State Sanitary and epidemiological service of the Russian Federation, coverage of the decreed population with vaccine prophylaxis in 2004 was 90-95%.

Indicator name		Calculation method		Initial stat forms. documents
Coverage of the decreed population with vaccine prevention	=	Number of people in a given age group covered by vaccinations	x 100	f. 063 / y, f. 064 / y, vaccination card file
		Total number of people in this age group to be vaccinated

Indicators of the effectiveness of dispensary observation

The indicators of the effectiveness of dispensary observation should be understood as indicators that assess the achievement of the set goal of clinical examination, the final results. The indicators of the effectiveness of prophylactic medical examination include the dynamics of morbidity and morbidity according to the data of MRT for workers; general morbidity in the main and concomitant pathology; hospitalized morbidity; disability, including primary; mortality; outcomes of clinical examination according to annual epicrisis data - recovery, improvement, no change, deterioration.

Evaluation of the effectiveness of clinical examination should be carried out separately by groups:

• healthy, sick persons who have suffered from acute diseases;
• patients with chronic diseases.

The criterion for the effectiveness of clinical examination of healthy (I group of dispensary observation) is the absence of diseases, preservation of health and working capacity (no transfer to the group of patients).

The criterion for the effectiveness of prophylactic medical examination of persons with acute diseases (II group of dispensary observation) is complete recovery and transfer to the healthy group.

The criterion for the effectiveness of clinical examination of persons suffering from chronic pathology (group III of dispensary observation) is a stable remission (no exacerbation of the disease).

In addition, the effectiveness of clinical examination is confirmed by the incidence rate with temporary disability (with cases and days) for specific nosological forms, for which patients were taken for dispensary observation, if there is a decrease. The indicator is compared with the indicator for the previous year or for several years (the most complete picture of the effectiveness of clinical examination is given by a comparison for 3 - 5 years); indicator of primary disability of dispensary; indicator of the proportion of patients whose condition has improved during the year (III group of dispensary observation); mortality rate of persons registered with dispensaries (per 1000 dispensary);

Indicator name		Calculation method		Initial stat forms. documents
The effectiveness of clinical examination	=	The number of patients registered with the dispensary for this disease with improvement (transferred to the group of practically healthy) [deterioration, no change in condition] at the end of the reporting year	x 100	f. 030 / u-04, f. 12
		The total number of patients registered with the dispensary for this disease at the end of the reporting year
The number of cases (days) of temporary incapacity for work (per 100 employees registered with dispensary)	=	The number of cases (days) of temporary disability among workers registered with dispensary	x 100	f. 025-12 / y
		The total number of workers registered with dispensary
The proportion of patients who were registered at the dispensary who were transferred to disability	=	The number of patients who were registered at the dispensary, transferred to disability	x 100	f. 030 / u-04, f. 12
Indicator of primary disability of dispensaries per year (per 100 dispensaries)	=	The number of patients registered with the dispensary, for the first time recognized as disabled in a given year for this disease	x 100		=	The number of those who died from those who were registered at the dispensary	x 1000	f. 030 / u-04, f. 12
		The total number of patients registered with the dispensary

Analysis of dispensary observation of invalids of the Great Patriotic War,
warriors-internationalists and participants of the Great Patriotic War
(f. No. 30, section II, subsection 5).

=

Indicator name		Calculation method		Initial stat forms. documents
Coverage of comprehensive medical examinations of disabled people of the Second World War (%)	=	The number of disabled people of the Second World War covered by comprehensive medical examinations per year	x 100	f. 030 / u-04, f. 12
		The number of disabled veterans of the Great Patriotic War, who are on dispensary registration
Structure by disability groups (I, II, III groups), included in dispensary observation (%)	=	The number of disabled people of the Great Patriotic War of the I group, who are registered at the dispensary	x 100

We have released a new book, Content Marketing on Social Media: How to Get Into the Heads of Subscribers and Fall in Love with Your Brand.

Instagram reach is a statistic that indicates the number of users who have seen certain information from a community.

More videos on our channel - learn internet marketing with SEMANTICA

This could be a post, home page, contact information, or an ad. It only counts unique visitors, so repeated actions by the same person will not be counted.

Instagram reach: what it is

To answer this question, let's look at an example using a credit sign from a bank. There are three different types of coverage metric: full, simple, and viral.

• The first refers to the total number of all people who noticed the ad.
• The second is only those who are clients of the bank.
• The third is all those who saw the sign, but have not yet become a partner.

Why is this indicator so important

If a person wants to place an advertisement on a page, he asks for general statistics. It is necessary to determine whether it makes sense to use such a resource for promotion. The number of likes, comments, reposts and much more is viewed, but the primary attention is paid to the coverage data. Information such as views can be easily wound up, so it is the reach that determines the success of the resource. It displays any number of user actions as +1.

If it looks at the same dozen times, the analytics system will still count these actions as a unit. But, for example, the statistics will show as +10. When determining the uniqueness of a visitor, the following criteria are used:

• Geographical position.
• Browser.
• IP address.
• Registration data.
• The device used to sign in.

Agree, it is possible to falsify such a number of indicators, but this is too time-consuming process. Therefore, it is customary to evaluate the success of a page mainly by its coverage.

How to increase your reach on Instagram

The number of clients, the amount of money that can be required for placing an advertisement and much more depends on the value of this indicator. Therefore, the issue of increasing the reach on Instagram is vital for any resource owner. Depending on the purpose of the page, you can use white promotion methods or wrapping. Let's take a closer look at each of the options.

Self-promotion

By using the methods that will be described below, you can get interested customers. They will perform various actions on the resource: leave comments, likes, place orders or comment. Of course, white promotion options require a lot of effort and take a long time. Here is some of them.

1. Correct posting time. Each category of people goes to social networks at a specific time interval. Agree that those who work until the evening have no time to surf the Internet in the morning or at lunchtime. Determine the periods of activity for your target audience and post when they are online.
2. Video. This social network is built on the display of various images, but no one forbids the use of videos. Such content is perceived by readers with significantly more enthusiasm.
3. Competition, gifts, quizzes. Everyone likes it when they can get something for free. Create various tasks, and it will be interesting for people to visit the page regularly. The draws must be conducted honestly. If you try to cheat, you can lose most of your subscribers.
4. Stories. Write first-person stories on any topic. People love this kind of content, they feel like they are in the center of the action.
5. Advertising. This method will require you to invest money, but if you correctly specify the criteria for your audience, the result will appear almost instantly. You can use targeted ads or post your post on other people's pages.
6. New items. Track what is happening in the world and keep up with the times. If something happened, be sure to publish your view on it.

Since social networks use a feed with a certain algorithm for displaying posts, it is very important that the information you provide is interesting. It should collect as many likes, comments and views as possible. In this case, you will definitely go up in its issue.

Instagram reach boost

If your Instagram reach has dropped, there's a quick way to get things back on track. Using a promotion, you can very quickly increase any statistic item, but the purchased users will not have the potential you need. You can forget that they will be interested in your page. If, nevertheless, you decide to take this step, use proven services.

1. Nakrutka.by. On this resource you can purchase the performance of any action. These can be likes, comments, reposts and much more. The price varies from 3 to several thousand rubles.
2. Socgain. The service works on the exchange principle. First, you fulfill someone's orders and earn local currency. Then it becomes possible to place an order for the actions you need on your page.

It is extremely dangerous to use such methods. No social network likes cheating, so if you get caught doing it, you will most likely be denied access to your account.

How to see coverage on Instagram

It is necessary to regularly monitor whether this or that method brings the necessary results. There are statistics for this. Let's take a look at how you can get an analytic summary of a page or publications.

1. Go to your business profile.
2. Click on the statistics icon in the upper right corner.

Now you can view data about page traffic, as well as each individual publication.

You can open the statistics menu in another way:

1. Select the required post.
2. At the bottom of the picture, click on the link "View statistics".

This is a more convenient way when you need to know the success of a particular placement, and not all publications in general.

In this article, we talked about what reach on Instagram means, and how you can increase this indicator. When choosing one or another promotion method, be guided not only by speed, but also by what result you would like to see. If you need satisfied customers and an interested audience, you shouldn't use a markup.