The most working promotions of the beauty salon. Checklist "Effective action". ways to attract clients to a beauty salon

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In this article, you will learn:

How to prepare to attract clients to a beauty salon
What methods to use to attract clients to a beauty salon
What are the most likely ways to attract clients to a beauty salon?
What unusual ideas are there to attract new clients to a beauty salon?
What mistakes should not be made when attracting clients to a beauty salon

The main condition for development and formation successful business is the presence of a large number of clients. Recently opened beauty salons strive to attract as many visitors as possible. Since in our country the number of such organizations is increasing every year, the competition between them is becoming tougher. You should not refuse to open your own business because of this. However, you will have to get serious about attracting clients to a beauty salon.

What to do before attracting clients to a beauty salon

wealthy businesswoman;
women of different social strata, of any age category;
male beauty salon.

Depending on the target audience, you can determine the prestige of the salon, ways of advertising it. You must understand what to focus on in your business, adjust the price for promoting beauty services.

Only when you have a clear idea of your client, start producing promotional materials. Flyers, billboards, promotional videos should be focused strictly on the buyer.

So when your the target audience- housewives, then the advertising message should be addressed to ordinary girls: they want to be beautiful and well-groomed. Advertising distribution channels for such clients: shops, shopping and entertainment centers, elevators of multi-storey buildings, and the like.

In the case when your clients are successful businesswoman, socialite, then advertising campaign will be fundamentally different from the one described above.

Basic methods of attracting clients to a beauty salon

Establishing a trusting relationship with a client in the salon business is the main task of the head. It is important that both the artisans and the establishment itself have a good reputation. When a beauty salon just opens, the goal of the manager is to tell your potential clients that your company exists at all, to make sure that visitors are convinced of your professionalism.

Informing potential customers and attracting attention

But even in the case when your company has been on the market for a long time, some potential visitors probably have not heard of it, especially if it is located far from places with high traffic. You can inform future visitors about the existence of your beauty salon using the classic methods of attracting customers:

Quality and range of services

Even if your advertising campaign is perfectly thought out, and its budget is huge, it will not bring the desired result if the services sold are of low quality and customers do not feel comfortable in your establishment. Therefore, if the salon has been operating for a couple of months, but the flow of customers is still insufficient, then either you have unskilled staff or a low level of service.

Before you start attracting clients to a beauty salon, make sure that the services being sold - meet the needs modern woman... For example, there is currently no division of hairdressers into male and female hairdressers. The specialist must be multidisciplinary, at the same time periodically take advanced training courses, participate in trainings, professional competitions.

When opening your own beauty salon, it is important not only to provide the services of a hairdresser, make-up artist, nail master, but also to perform medical procedures. By offering care for body, hair, hands, face, you will give the consumer more than your direct competitors.

As for the room in which the salon is located, the following factors may frighten off customers:

dirt in the room, broken air conditioners;
foremen work on old equipment;
armchairs are placed near open windows through which passers-by can see customers. Everyone wants to be in complete privacy during cosmetic manipulations;
beauty salon employees are not credible, they eat in the workplace. It is best when a special tea area will be created in the lobby, where the visitor and the master can enjoy a cup of aromatic coffee while waiting, for example, when dyeing their hair.

Compliance with sanitary standards is your main task if you are trying to attract a stream of clients for a manicure. In order for visitors not only to come to you constantly, but also to recommend your salon to their friends, it is worth providing high-quality services in a comfortable environment. Let it be a kind of visiting card of your beauty salon.

Attracting customers using the Internet

Craftsmen who receive clients at home are a real problem for beauty salons, as they take away some of the consumers for themselves. However, this situation can also be dealt with by competently attracting clients to a beauty salon via the Internet. Just implement and use the methods below.

To attract clients to a beauty salon, mark google maps, Yandex, Wikimapia. This will make it easier for customers who use targeted apps to find your business.

Formation and support of a permanent client base

To ensure the effective functioning of the salon, it is important to form a base of regular customers. Given the fierce competition in this area, only high-quality service will not be enough. You will not only have to always be in trend, own the novelties of salon services, but also remind consumers of your existence.

To provide effective advertising to attract clients to a beauty salon, you will have to: firstly, stimulate a casual visitor to give you their contacts; secondly, to make it come back to you again. You can collect contact information using a variety of techniques.

Registration of a discount card... Is your client waiting for a master or undergoing a procedure? Ask her to fill out a small questionnaire - for this she will receive a permanent discount on beauty services. If the visitor does not want to do this, provide him with a temporary discount card. And then ask to register on the site (when it is convenient for the client) to get permanent card with a cumulative system of discounts.
Lottery with a drawing of a free course of procedures... Usually, under such conditions, each client agrees to leave their contact details.

When a visitor finds you using the Internet, you already have his contact details. You just need to remind the client about yourself after a certain period of time. Do it with:

SMS reminders that it's time for a second procedure. For example, a client has her hair dyed in your salon. A month later, you can remind her that it is time to tint the overgrown roots;
email notifications about new types of procedures, promotions;
personal call with an individual offer.

When engaging in attracting clients to a beauty salon, remember that one regular visitor brings in more profit per month than ten one-off. When you have regular customers, word of mouth begins to work: they advise your salon to their friends and acquaintances, relatives.

Submit your application

A beauty salon can suffer great losses when a master quits and takes with him most of the client base. To exclude such an opportunity, motivate the masters to work for you, make sure that the administrator of the beauty salon contacts the clients directly.

A responsible administrator is truly the face of the company. This person will resolve controversial situations, monitor the work of the craftsmen: whether they comply with sanitary standards, whether they communicate politely with clients. And it is the administrator who must prevent masters from poaching visitors when services are provided privately at home.

Customers' contact details must be stored in an electronic database. Only the administrator and owner of the beauty salon should have access to this information. It is clear that the master can ask the client for the phone number personally. However, even when the client leaves, you will have the opportunity to return him: just offer more favorable conditions in the SMS mailing.

6 ways to attract clients to a beauty salon

Method 1. Online recording service

You are looking for modern methods attracting clients to a beauty salon? Install a button or widget on the site, using which a person can sign up online - this will allow you to promote your services with the greatest efficiency.

Thanks to this service, a person can sign up for the procedure at any time, even at night. Otherwise, the beauty salon will lose 30% potential clients.

In addition, such an online appointment button will make the procedure for booking the time of the visit simple and understandable for both the administrator and the visitor. GBooking's state-of-the-art online booking method has many advantages over traditional services, namely:

the ability to sign up online 24 hours a day, 7 days a week;
the administrator is immediately notified of the recording;
simple and intuitive registration process not only for the administrator, but also for the client;
information for visitors is structured;
the record button can be placed on the websites of partner companies.

Method 2. Expanding the range of services

What else can you do to attract clients to a beauty salon? Methods that have worked well can be both qualitative and quantitative. For example, the maximum expansion of the range of services sold will help you to interest regular customers. As a result, you will also have new visitors thanks to word of mouth.

Despite the existing competition in the salon business, you must create new services, the appearance of which for the first time in your establishment needs to inform customers. For example, scalding hair with fire is a procedure that is not so often seen, but there is a great demand for it.

Method 3. Advertising in the media

TV spot is aimed at a large number of potential visitors at once. The main advantages of this type of advertising: double impact - visual and soundtrack; large audience coverage, personal nature of communication; the effectiveness of the influence of a television ad is comparable to personal sales by phone.
Newspapers and magazines are widely used, however, such advertising will be budgetary compared to a TV commercial. Visually, an advertisement in a newspaper does not look so attractive, it is difficult to stand out from the general background of the same information.
Radio- advertising is ideal for companies that already have a large loyal customer base. The main advantages: efficiency, you can contact a specific target audience, cost savings when creating a radio commercial, ease of making changes.

Method 4. Advertising souvenirs

Is your goal to show the prestige of the salon and attention to visitors? Then use promotional gifts, your customers will be 100% satisfied. Souvenirs are subdivided into:

branded souvenirs: keychain, badge, fountain pen and the like;
serial souvenirs: printed branded calendars;
gift souvenirs: nesting dolls, wood products, panels, chasing for metal and the like.

Method 5. Advertising in the cinema

Another method of attracting clients to a beauty salon. The main advantages of placing advertisements in the cinema:

this type of information is not subject to restrictions for TV advertising;
you can choose any video;
increased quality and memorability.

Method 6. Advertising in the elevator

Also effective method attracting customers to a beauty salon - placing an advertisement in an elevator. The popularity of this type of ad is due to the following:

does not interrupt a movie like a movie advertisement;
does not sound like an annoying slogan on the radio;
not annoying like a flash banner on the internet.

How to properly conduct promotions for beauty salons to attract customers

Why do you think in some cases promotional and discount offers do not bring the expected effect? The fact is that such events are not always timely and in demand, while getting privileges is almost unrealistic. Let's give an example of a current summer promotion to attract customers to a beauty salon: as a gift for a standard haircut - applying a moisturizing mask to the hair.

Most beauty centers give their customers birthday discounts: this promotion is valid for several days after the holiday. However, such a discount will be of interest to a very small number of visitors, because women mostly prepare for a significant date in advance. On the contrary, after a birthday, when the entire budget has been spent on the celebration, such clients are in no hurry to visit your salon.

The solution is to hold similar promotions before the holiday (in extreme cases - before and after the birthday). So you will ensure not only attracting customers to the beauty salon, but also motivate visitors to advertise your salon to their friends during the celebration.

Promotion "Bring a friend"- Let your client come to the procedure with her friend. Then they both get a discount.
Photo Discount- the client receives a discount if he provides you with photos before and after the procedures. They can then be posted on social media as well as added to the salon's portfolio.
Purchase of a range of services- increase the average check by encouraging customers to purchase new services: buying a second service at a discount. For example, your client goes to a salon for a haircut, while doing a manicure elsewhere. You can give her a discount on the services of a nail master at the time when she signs up for a haircut. Show the client that in your beauty salon you can get the full range of services that are needed.

Offer promotions exclusively for procedures that are in demand, such as haircuts, manicure, hair coloring, eyelash extensions. Not best idea- provide a discount on tattooing, laser hair removal, since such clients will gladly take advantage of the advantageous offer, but it will not be necessary to repeat the procedure soon - therefore, these people are unlikely to come to you again in the near future.

Advertising to attract customers to a beauty salon should be consumer-oriented. Let's say you have a premium establishment that sells fairly expensive services. In this case, you should not reduce the price of procedures too much: then visitors who are not your target audience will come to your salon. They just can't be yours regular customers... All this will only lead to the fact that your specialists will be overloaded for some time with a large flow of visitors.

8 unusual beauty salon ideas to attract customers

Happy hours. Implementing such an action, announce the upcoming event in public social networks in your city. If a user makes a repost, he is guaranteed to receive a gift. So, when buying one service from your salon, the client can take advantage of a 50% discount on the second (alternatively, the service is provided free of charge).

As for the announced promotion in social networks, motivate the client with the opportunity to get a classic manicure for free if he does a haircut in your establishment. So you will not only ensure the attraction of customers to the beauty salon, but also achieve a viral effect - users will repost your entries in order to receive a discount or a gift.

Reviews from happy customers. Take pictures of visitors to your salon after a haircut, with a new styling, manicure. Let the satisfied customer write a review, then it can be posted along with the photo - on the website or in social networks. Your prospective clients will pay attention to positive reviews as proof that you can get high quality services. This will help you create a relationship of trust between the salon and potential customers.
Photos of clients at the event. For example, a client has done your festive manicure or wedding styling. Agree with the visitor to send you a photo from the event, as proof that the client was satisfied with the service provided by the salon.

Ask visitors scanQR coupon in your salon using a special mobile application. This way the client will be able to purchase two procedures for the price of one. But what's the plus for the salon? It will automatically go to customers' smartphones! Now you can communicate with them, timely informing about ongoing promotions. And this means only one thing: the client will come to your salon again.
Discount card in the mobile application. The modern consumer no longer wants to carry around a lot of discount cards all the time. This can play into your hands. Just provide the customer with something new - a loyalty program. As a participant, the visitor will come to you again, and again, to receive a certain service.

Often the following unpleasant phenomenon occurs in the salon business: the master quits and takes all his clients with him. This is exactly what you can avoid if you use a loyalty program. It doesn't matter if the master took the client or not. In any case, the salon has the ability to contact the person through the phone. Even communicating with a departed visitor, offering him new services, it is quite possible to attract a client to a beauty salon again.

Birthday discount. The action, as old as the world, is still effective. Within 5 days from the day of the name day, the client will be able to receive all salon services with a good discount.
Try to conduct seminars for the fair sex on nail art or on the topic "Skin care in winter". By providing useful information for the visitor, teaching him to take care of himself, you ensure the attraction of customers to the beauty salon, as well as increase your sales of cosmetics.
Calendars with useful tips for women. Another proven method of attracting clients to a beauty salon. Give various organizations(where the majority of employees are women) calendars that a potential visitor will want to keep. Engage kindergartens, schools, hospitals, clinics, dental offices, and the like.

How to make your calendars stay with the client for a long time? Post photos of celebrities on them, as well as important recommendations for personal care. These may be tips from the stars on how to moisturize the skin in summer period, etc.

How to attract hundreds of new clients to a beauty salon in one day

Are you sure that your specialists are real masters of their craft, and that the beauty salon is a leader in your area? In this case, you will have 500 new visitors in one day, at a cost of 2,000-3,000 rubles to attract customers.

Intrigued? Just follow the instructions below in our article. You will be surprised how easy it will turn out for you! This idea of acquiring 500 new customers in one evening may seem extraordinary, but it will bring you a lot of profit. Just enjoy the process and strive to get the most out of every visitor.

Step 1. In the morning, the masters will work with models for 2.5 hours. Let the stylists create creative haircuts, carry out hair coloring. Remember that styling needs to be right for your target audience as well. Do you have makeup artists, nail technicians, beauticians? They should also be involved in the action. Conduct a competition between employees for the title of "Best Master" - this will be an effective advertisement for attracting clients to the beauty salon. Remember that each specialist must work with full dedication, since the result of his work will be evaluated by potential clients.

Step 2. So the models are ready. Now everyone, both craftsmen and girls, should wear T-shirts with the salon's logo. We attach an A4 sheet on the back of the models, on which we indicate the name of the master who works with them. It is important that each employee has a branded name badge. All is ready? Then let's get down to the fun part.

Step 3. We leave the salon and move to the point with the largest crowd of people in your area. For example, to a large shopping center or in a place with huge traffic. It is not necessary to enter the territory of the shopping center, just sit next to it. It doesn't matter what kind of place it will be, the main thing is that as many passers-by as possible see you. So, you got to the goal, let's start organizing the team.

Step 4... Arrange the models so that passers-by can clearly see them. Ask the craftsmen to correct the work, if necessary. We pick up a megaphone, while employees can communicate with potential customers directly. Your goal is to attract passers-by to vote for the stylists whose work they like best. The event participant selects a model, then you ask her to turn her back so that everyone can see the name of the master who worked with her. After that, you give the person a voting questionnaire and a pen, he fills it in: enters the name of the master and his contact information. Now the questionnaire can be dropped into the voting box. Those people who vote will be able to participate in the "Free Day at the Beauty Salon" coupon.

Step 5. Use a megaphone to inform passers-by that they have a chance to win a coupon for a free day at the beauty salon, which usually costs $ 200. They just need to fill out a questionnaire and vote, which will give them the right to participate in the drawing. While you are playing the role of the presenter, the foremen should talk with passers-by, answer their questions about what prize the winner will receive - let the staff describe in detail how the free day at the beauty salon will go. At the end of the competition, the winner is awarded a prize. It is important that each voting participant receives a business card with the name of a beauty salon specialist that the person has chosen. Warn the craftsmen and models that if they want to have a snack (or smoke), they can do it at a certain distance from the place of the action, after putting on a jacket on top so that the branded T-shirt is not visible. Bring umbrellas with you in case the weather turns bad.

Step 6. What will give you one such day of the action? At least 500 contacts of potential customers. You can contact them by email to inform them about which master became the winner of the competition, as well as give a coupon for 150 rubles as a token of gratitude for participating in the event. Important! Be prepared for the fact that within three weeks a lot of new visitors will come to you, and among the workers there will be a person with the title of "Best Beauty Salon Master".

Attracting clients to a beauty salon through your own website

With the help of the site, you can not only get the contact information of potential customers. You need to use it, first of all, to convert potential visitors into regular ones. To do this, use the information received (email, phone number) as efficiently as possible.

How to make website conversion higher? That is, how to make site visitors real customers? This can be achieved with the help of bonuses: a 40% discount on a haircut on Tuesdays, when painting - a manicure as a gift, and so on. The task is to evoke positive emotions in the user of your site, only then can you really achieve an increase in sales.

To ensure that customers are attracted to a beauty salon, the site should provide visitors with information on the following points:

list of services provided;
cost of work;
qualification of masters;
methods of registration for procedures;
the exact address of the salon and how to get to you.

It is critically important how competently this information presented to the user. When creating site content, adhere to the basic rules.

To increase brand awareness, you need to position the logo at the top of the page.

In a prominent place, post information on how to contact the salon administrator. It is better if it is a phone, as well as a call for feedback - to the left of the logo (observing the principles of eye movement).

Tell us about ongoing promotions: create a promo-zone on the website where you will post information about promotional offers, important events, name this section "Special Offer" for example.

In the event that you are not ready to regularly post news on the site, it is better not to do it at all. Last year's dating will scare off a potential client.

In the case when the salon implements many modern services with unfamiliar names for the client, it is not recommended to post a long list on the main page. It is best to break it down into several directions in which the client can easily navigate.

Remember the price list. The client does not have to call you to clarify such questions - he simply does not want to cooperate with you. Create a catalog of the services provided with their description, cost of work, duration of the procedure. This way you will not automatically attract clients who cannot afford to visit your salon, which means that you will facilitate the already hard work of your administrator.

Provide the visitor with the credentials of your craftsmen. To this end, the site should have a personal page of specialists, where their portfolio and available certificates will be posted. By communicating with clients at this level, you will make them more loyal to your salon.

So, the site visitor realized that your masters are highly qualified specialists, now he needs to book time for the procedures as soon as possible. For this, there is an online registration form through which you can select the day of the week, hour, indicate your contact information and leave a comment.

Engage social networks - let your site be integrated with them. Try to hold as many promotions as possible, exhibit works of masters, communicate with users. Let your salon have not only as many happy customers as possible, but also selfie flashes.

It's not enough just to make a website, you need to constantly devote time to its promotion. Otherwise, it will occupy far from leading positions in the search engine. This means that no one will enter the web resource, and it turns out that the costs of creating it were wasted. How to promote a website for a beauty salon, read on.

Search engine promotion using keywords. To this end, you will need to post content (articles) on the site that contains the most frequent search engine queries. For example, "nail extension in Yekaterinburg", "modern styling in Moscow," wedding hairstyle in Rostov "and the like. The frequency of use of the key phrase depends on the traffic to the site of the beauty salon.
Publication of data on ongoing promotions on partner sites. This includes both banner placement and customer exchange. Your partners can be massage parlors, cosmetology clinics, that is, all companies with which you have a common target audience. When choosing a partner company, consider the site traffic. Analyze how many unique visitors appear daily. Work with a women's forum in your city. Lead a discussion, post useful articles, in them unobtrusively recommend cosmetics for skin care, as well as all kinds of procedures that you have in a beauty salon, do not forget to also promote your site.
Register on directory sites. They are categorized by area and can be used to provide advertising to attract customers to the beauty salon.
When negotiating with partners, paying for services, draw up a placement agreement for a specified time period (and not the number of clicks). You can offer your partner a permanent discount on hairdresser services. By acting in this way, you will avoid unnecessary costs, but at the same time you will receive a stream of new customers. Also indicate the time period for testing your partner's site.

Top 5 mistakes in attracting clients to a beauty salon

Want to scare off all of your customers? Then be too intrusive: it is clear that when a business woman comes to you for a haircut, unobtrusively offer her to do a manicure. But you should not congratulate her cat on her birthday, send 10 emails daily with an offer to come for a massage with huge snails. Harassment like Hollywood horror movies will make even a regular client leave you.
Avoid your clients in a non-working environment. The success of your salon is definitely not guaranteed if you run away from customers, meeting them by chance on the street or in the store. Of course, it is necessary to observe the chain of command: say hello tactfully and smile in a friendly way, that is all that is required of you when you meet a client in an informal setting.
You can resort to any means of attracting clients to a beauty salon, but they will not work if you have - a mess and unsanitary conditions. Agree, the salon will get a "chic" reputation when the master, not observing simple sanitary standards, introduces an infection by simply shaving the back of the client's head with a machine.
Try to please absolutely all clients of the beauty salon spending all your time, money and nerves on it. Of course, you can close the establishment 30 minutes late if you need to end customer service. However, when you work without rest, because of the busy schedule, you stopped seeing your family, then maybe it will be enough to take clients on weekends, while offering them a 50% discount? No one will appreciate this approach and will not give you a reward for increased performance to the detriment of your interests.
Ignore professional development. Do you think that all kinds of training is a waste of time? Still doing your classic blood red manicure? Are you, in general, aware that your competitors have mastered the technique of painting, sculpting and mastered another nail art? You don't need to go to a fortune-teller to understand: in the near future, all your clients will gladly run to direct competitors who will offer them cutting-edge novelties.

10 great movies and books on how to attract clients to a beauty salon

We offer you 5 of the best works on how to make an advertisement to attract clients to a beauty salon. Read to be always one step ahead of the competition:

"How to Win a Client" R. Neil.
“There is no end to clients” M. Port.
"twenty better ways attracting clients ”O. Karnaukh.
“How to attract clients to a beauty salon. A Practical Guide "S. Petrov.
“Customers for free. 110 ways to attract them for free "A. Parabellum, E. Kolotilov

Don't like tutorials and videos? Take a look at the masterpieces of world cinema, which contain secret information on how to attract customers to a beauty salon, improve marketing and increase sales:

"The wolf of Wall Street".
"The Armory Baron".
Boiler room.
Gooey Tommy.
"They smoke here."

Four-handed manicure and pedicure, all types of epilation, creative haircuts, straight razor shaving, facials and body wraps are the most advantageous offers from 23 salons and barbershops in Moscow in the Time Out review.

In the beauty salon on Trekhgorka all April there is a 10% discount on Inoa coloring from L "Oreal Professionnel and 15% on a one-time styling and makeup. Until the end of May, the eyebrow microblading procedure can be done by paying 14,500 rubles instead of 20,000 rubles.

From April 25 to May 1, in all Kynsi salons, when registering for the "Radiance" express facial treatment (3500 rubles), you will receive a relaxing massage of the neck and collar zone as a gift. And when buying cosmetics from the Caribbean line of St Barth, the same procedure "Shining" will be a bonus.

Another birthday boy in April - the salon will celebrate his birthday for three whole days: April 8, 15 and 22. On these dates, all those who sign up for a haircut or color will receive a Kérastase hair strengthening treatment as a gift. And also discounts on the purchase of home care products: 5% for one product, 7% for two and 10% for three.

For photorejuvenation procedures using the Palomar Starlux 500 device and photoepilation of any zone, they get a 50% discount. The promotion is active until April 30.

All April on weekdays from 8:00 to 11:00 in the salon you can do Oribe hair care and styling for just 1000 rubles. The service is called "Fast Rise" and you need to sign up for it in advance. In addition, until the end of May, a four-handed manicure and pedicure will cost 3000 rubles, and for any hair coloring or manicure, you will be offered eyebrow correction and coloring as a gift.

This barbershop has significantly reduced prices. Now a men's haircut, shaving with a straight razor or shaving the head to zero cost 1,500 rubles, a haircut with a machine - 700 rubles, styling - 500 rubles, and gray hair camouflage - 1100 rubles.

Until the end of April, you can do one of three procedures at half price: a half-hour manual massage - for 850 rubles, lpg massage (35 minutes) - for 990 rubles, a spa program in a collagen capsule (35 minutes) - for 750 rubles. In addition, the salon has a “Styling + Makeup” campaign: the option with daytime make-up will cost 2500 rubles. instead of 3000 rubles, with evening - 4800 rubles. instead of 5600 p.

Every Monday in April, a 10% discount is valid for all barbershop services. So, a haircut or shaving for the promotion costs 1600 rubles, and modeling a beard - 800 rubles.

When ordering a facial treatment with Wamilles cosmetics (from 4200 rubles), you will receive coloring and eyebrow shaping as a gift.

Here, until April 30 inclusive, you can make contour plastics for 15,100 rubles. instead of 17,000 rubles, laser blepharoplasty for 14,700 rubles. instead of 16,000 rubles, chemical peeling of the face for 3700 rubles. instead of 4500 rubles, intimate rejuvenation for 35 600 rubles. instead of 40,000 rubles, laser hair removal of the legs for 7600 rubles. instead of 8900 p. and laser hair removal of the back (for men) for 7100 rubles. instead of 10 300 rubles.

All month in the nail studio on Yakimanka, during manicure, pedicure and spa treatments, as a free bonus, clients are braided and beautifully styled. And in the studio on Lesnaya from 10:00 to 12:00 and from 15:00 to 17:00 there is a 20% discount on all services - you just need to sign up for them in advance.

Salons often hire trainees to hone their skills not on dummies, but on real clients - the cost of their work is much cheaper. A newcomer Dan works at Chypre. commercial director barbershop. His price list: classic haircut - 1200 rubles, mustache and beard haircut - from 400 rubles. up to 600 p.

From April 10 to April 30, when registering for eyebrow shaping and tinting, the client receives a coupon with a 15% discount on manicure. You can use the bonus until the end of spring.

With a one-time purchase of a course (10 sessions) of Body Sculptor pressotherapy, which works to eliminate cellulite, puffiness and volume reduction, the cost of one procedure is 1000 rubles. The special price is valid until the end of April.

Only in April, when you undergo any two face care procedures with the beautician Jensi Thomas, you will receive “Netra” care for the skin around your eyes.

Until the end of spring, the clinic has a 40% discount on all types of hair removal. So, laser treatment of bikini and armpits, taking into account the discount, will cost 3500 rubles, and lower legs - 8000 rubles. (plus light therapy for the face as a gift). The “PF-Resurfacing Fractora” procedure, which removes stretch marks on the body and tightens the skin on the face, neck and décolleté, now costs 20,000 rubles. (plus LED facial therapy as a gift). In addition, all new clients receive bonus card for a 5% discount, which is activated after the first visit.

Until the end of the month, when making an appointment for epilation of two zones, you pay 10% less. Treatment of armpits and deep bikini costs 6500 rubles. instead of 9,000 rubles, and three zones (armpits, deep bikini and lower legs) - 12,000 rubles. instead of 17,200 rubles. Until the end of May, a complex of services - makeup, evening styling and manicure with Vinylux coating - will cost 10,000 rubles. provided that two are recorded at once: for example, a friend or a mother and daughter.

Until April 30, inclusive, in any studio of the Linline network, laser qool-hair removal of the bikini zone costs 5500 rubles. instead of 6500 p.

On April 15 and 16, the salon will host Kérastase days: on these days, there will be a 15% discount on all beauty treatments on the brand's cosmetics, as well as on the purchase of their products. All visitors will be treated to champagne and sweets.

All April in the salon on Mondays and Tuesdays there is an action " Happy Days»- the cost of all services, including the purchase of a gift certificate for 5000 rubles, becomes 15% lower.

The first training session on bicycles is free, but if within five days after this visit you buy a subscription (clip card) for 5 lessons (4038 rubles), 10 (7650 rubles) or 20 (13 600 rubles), you will get 10% discount. And if you also bring a friend, then an additional free training will be a bonus.

So, we will briefly describe what the stock should be.

The action must pursue a specific goal, you must clearly know what you want to achieve as a result of its implementation.
The expected results should be determined not in words, but expressed in concrete figures - the number of attracted clients, records made by clients for procedures (purchases of goods), first purchases (records), etc. These measurable indicators should depend on the original goals of your promotion.
The promotion should not focus on your merit and achievements, but on the needs and experiences of your customers. Customer focus is the golden rule of any marketing event.
All your promotions should be simple and straightforward and really interesting for the client.
The promotion should fit into the overall marketing strategy and plan of a particular beauty salon. If we are dealing with a premium salon, do not use methods that will only reduce the cost of your image in the eyes of the target audience.
The promotion must be limited in time. And there is no need to write "At your request, we have extended the promotion for an indefinite or definite period." They said that the price was reduced until March 1, which means that it should be so, otherwise the confidence of visitors in your promotions and in the beauty salon will decrease.
Measure efficiency. Analyze the success of the promotions not only at their end, but also during their validity period. Be sure to evaluate the effectiveness of each promotion after completion. Without this information, you will not be able to improve your marketing efforts.

Good reasons for holding promotions

opening of a beauty salon
the need to attract customers to the salon
promotion of new services or products
promoting existing services or package offers beauty salon (rewarding a trial purchase, first purchase or repeat purchase)
promotion of special offers

the need to increase sales "in season"
maintaining the level of sales during the recession after the "season"
preparation for the "season" (promotions must start earlier than competitors, otherwise their effectiveness will sharply decrease)
sale of leftovers
preparing for the upcoming price increase

We create a special offer for a beauty salon

Here are some examples of stock ideas.

Offer the client to test the service / product! If you are confident in the quick visible effect of a particular product or service, a test drive is perfect. Something similar is done by cleaning services, offering you to clean part of the carpet completely free of charge, and in order to complete what you started, you will have to pay. So, you can offer free 5 minutes of foot massage after a pedicure. The remaining 15 minutes will be offered at a promotional discounted price. Having felt the bliss of an incredibly pleasant procedure, few clients will be able to refuse to continue.

Encourage the client to try a certain cosmetic product. Free sample distribution cosmetic products in beauty salons it is not at all uncommon, however, the effectiveness of this method of increasing sales is often low. If you give the client the opportunity to choose the samples they like, or if the administrator simply hands him a sample of products at the exit from the salon, then do not expect an increase in sales of these products. Customers will see this as a pleasant little thing, but they are unlikely to be tempted to buy from them.

The task of sampling in this case is to stimulate customers to try the product in order to purchase it in the future. For this, the masters must necessarily consult, talking about the benefits. And one more thing - the offered samples should not belong to the mass-market segment, otherwise you take customers from your own place and take them to stores to buy cosmetics.

Offer your client important information. For this purpose, you can use brochures, leaflets, memos, etc. Do you have any doubts about distributing flyers as a method of attracting customers? So, you should find out what must be written on it in order for the promotion to be successful. Indeed, the method of distributing leaflets is trivial, but when correct organization it works well.

What to write? First, a few words about what to avoid. Don't talk about yourself in the flyers, talk about your client. "We are 5 years old!" So what? “We have opened beauty parlor". Great, but not fun. A person prefers to talk, listen and read primarily about himself. Keep this in mind when developing texts for leaflets and brochures.

The person will not be told about anything by the list of your skin care procedures. But if you offer him advice on proper skin cleansing from experts - that is, useful information, including tell about the benefits of skin cleansing methods that are used in your salon, and also add profitable proposition this month - then your flyer will become informative, necessary for the client, and less likely to go to the trash can.

Remember to call the customer to action in your flyer. Do not leave him the freedom to choose an action, tell him what you expect from him. "Call and sign up for a consultation with a cosmetologist", "Call today! Remember, the promotion is valid for only two days! " etc.

Of course, you shouldn't hand out flyers to passers-by in front of a premium beauty salon. Everything should be appropriate.

It is also important who and how will implement the process of distributing leaflets. The appearance of this person is very important, because he will be associated with your beauty salon. Therefore, sloppy girls and student guys who earn money as promoters are a bad option.

Take care to appearance the person corresponded to the concept of a beauty salon or a specific event.

Offer your client favorable terms. Let's take, for example, such an undesirable situation for your customers as a price increase. If you plan to raise prices, say, from March, warn your customers ahead of time. “From March 1, we are forced to raise prices for our services by 10%. For your convenience, you can purchase a 3-month subscription, which allows you to use the services of our salon at the old prices. And for everyone who buys a subscription, we give any hair care procedure of their choice. Hurry up to buy before March 1! ".

Invite your clients to participate in interesting contests, lotteries, sweepstakes. It is especially good for this purpose to use social networks... Come up with something original, remember, you need to stimulate the activity of your customers. Use something truly desirable and meaningful for your customers as prizes. If a person gets a sample they don't want as a result of their efforts, they will be disappointed, and this will not contribute in any way to sales.

We wish you success in creating interesting and effective promotions for your beauty salon!

P.S. Also read useful information on how to improve and become more successful than others.

We have affordable prices, but we are always happy to do something else for you. The beauty salon has special prices for the holidays and seasonal discounts for services, and we often hold promotions and give gifts just like that, for your good mood.

Visit this section more often to always be aware of new promotions in the beauty salon. We, in turn, will delight you with really great discounts and unexpected offers.

There are more than 15 promotions currently in operation — find out about them by reading the page to the end!

Mobile application card discounts:

Free determination of your color type using the latest, unique K-Test method.

Go through 6 face massage procedures and receive as a gift an effective and efficient myostimulation procedure.

Go through 5 facial treatments, and on the 6th you will receive a free ionic facial cleansing using a modern apparatus as a gift. The cleansing is gentle, does not injure the face, improves the skin and makes it glow.

Make 6 super-manicures with us and get a pedicure as a gift. Spoil your feet!

Make 6 fashionable styling with our masters and receive an innovative hair treatment procedure as a gift.

Download the mobile application of the Mayak beauty salon:

Take your beauty salon service to a new level - it's easy with our mobile app!

HAIR CARE

Free consultation with a trichologist from Sim Finland Oy (System 4), diagnostics of the scalp and hair, recommendations for the treatment of hair loss. You will be offered:

undergo hair and scalp diagnostics using professional trichological equipment. You yourself will see the condition of the skin and hair;
get advice from a professional trichologist. If you wish, you can always buy remedies for hair loss and to improve their condition in our online store.

Hair cutting by fire with a 5% discount in the LAYAK beauty salon.

Burning hair with fire is an amazing spa ritual for hair beauty. The procedure includes:

head massage;
application of 5 medicinal preparations
scalding hair with open fire.

Fire seals 17 kinds of active ingredients in the hair; by the time of treatment of hair with fire lasts 40 minutes.

You will not often find hair treatment with an open fire, not many beauty salons in Moscow offer this rare procedure. Our stylists strictly follow the technology of the pyrophoresis procedure: a fiery beauty ritual. You will be delighted with the procedure!

FACE CARE

Beauty days in the beauty parlor - a special program "Well-groomed and healthy skin of the face" and individual consultation a cosmetologist using Japanese hardware methods of rejuvenation.

Non-injection facial mesotherapy (Electroporation)

The cost of cosmetology care for the action is 2500 rubles. instead of 4000 rubles.

Discounts for photoepilation Elos (ELOS) in the center of Moscow

Smooth skin always looks chic. Take advantage of the special offers at the Mayak beauty salon:

Deep bikini area + armpit area = 5000 rubles. Saving 5500 rubles!
Deep bikini area + lower leg area = 7000 rubles. Saving 5500 rubles!
Deep bikini area + lower leg area + armpit area = 9,000 rubles. Saving 9500 rubles!

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