Etiquette and image of a modern business woman. Business etiquette for women: how a businesswoman should behave in various situations. Business Gift Etiquette

If you think that business etiquette is just the rules of conduct in the office, then you are deeply mistaken. The rules of business etiquette are more relevant today than ever, this also applies to experienced "business sharks" and those who are at the beginning of their careers and are taking their first steps in this "mine" field. Probably, many of you can give an example of large unsuccessful or failed transactions, the outcome of which was a foregone conclusion at the stage of preparation due to the unprofessional actions of negligent employees. In each company, legends are told about such cases, passing from mouth to mouth in order to warn others against such mistakes. In order not to become the heroine of such office "horror stories", let's get acquainted with the main points of business communication etiquette. We hope our advice will help you avoid mistakes and be at your best in any situation (and if representatives of the male business community take them into service, we will only be glad!).

Thorough preparation for the event is half the battle

Tuning in the right mood from the first seconds of communication

To begin with, we note that it is unacceptable to be late for meetings, planning meetings and meetings. You need to prepare for such events in advance, having thoroughly thought out the plan for the event. Coordinate your ideas with colleagues attending the event and, if necessary, with your boss. Remember that the success of the entire transaction depends on how successful the business negotiations are. Think over your appearance, find out more information about the company whose representatives will sit with you at the negotiating table. Make up rough plan meetings, outline the main points for discussion.

And here are the basic rules that are usually followed at the very beginning of the reception.

1. The acquaintance of delegations, as a rule, begins with the fact that the head of the party that receives the guests introduces himself. Then the arriving leader calls himself, after which the parties can introduce the rest of the participants to each other, while the junior employees are introduced to the elders.
2. After greeting, you can shake hands (usually with your right hand). There are several unspoken rules for handshakes that you should try to follow:

reach out first, if you think it is acceptable, etiquette is not prohibited;
the elder gives his hand before the younger;
if you were given a hand, shake it, even if it is not very pleasant for you, otherwise it can be assessed as a sign
disrespect. Needless to say, such a gesture will definitely not add the chances of success in business negotiations.

3. If you exchange business cards, make sure in advance that there are enough of them, as well as that all data is clearly and understandable. Exchanging business cards involves following some rules:

the younger participants in the meeting give their business cards to the older ones;
men serve business cards to women first;
it is considered unacceptable to use a business card on which any data has been corrected or crossed out.

The one who is older in age should give the first hand.

Rules of conduct during formal negotiations

1. When addressing your negotiating partners, be sure to call them by name and patronymic, the same rule applies to your colleagues who are with you at the meeting. Even if you have a friendly address in your office, you should communicate officially in business negotiations.

2. When discussing proposals or developments of other employees, try to call them by name and patronymic, as the use of pronouns in the third person "she" and "he" in business communication is not accepted.

3. During the conversation, let your interlocutor express their thoughts fully, without interrupting or inserting your clarifications.

4. Be sure to watch your emotions. Business negotiations are not a time to show your feelings. Remember how professional poker players, in order not to reveal their intentions, play with a calm face, for which there is even a term of its own "poker face". Real "sharks" of business, concluding large deals and signing contracts with a large number of zeros, have long adopted such an expression - there is no need for a counterparty to know about your mood and possible experiences.

5. If possible, do not speak in a raised voice, let your conversation go smoothly and calmly. However, an overly quiet, "conspiratorial" tone of conversation should also be avoided so that others do not get the impression that you are plotting something with your interlocutor.

In negotiations, you should contact colleagues and other participants exclusively on you.

Generally accepted rules of business correspondence

Several years ago, communication, especially business, during worldwide network The Internet was not as developed as it is today. Well, the progress of achievements in science and technology is bearing fruit, and this is just wonderful - the delivery time of mail to the addressee is reduced by tens, or even hundreds of times, correspondence and sending of important papers takes a few minutes. And even if electronic communication does not have tens of years in its history compared to traditional by post, for him there are already rules of etiquette.

In e-mails there is a "Subject" line, in which it is customary to summarize the content of your message.
A greeting is mandatory - at the beginning of the letter, and a farewell - after the end of the text.
If the letter you are sending is official, lines of different colors, various emoticons and signs of expressing your emotions like brackets and dashes will be inappropriate in it.
Remember that the recipient will read your letter from the screen, so for convenience it is better to break it into paragraphs, so it will be easier for visual perception. The basic rules of regular writing - indentation of the first line, observance of capital letters at the beginning of a sentence, and others - should be preserved in the e-mail.
Business etiquette of e-mail is to preserve the text of the letter to which you are responding.
When signing a letter, do not forget to indicate, in addition to the name and surname, your position and contact phone number.
Answer to email it is customary to write no longer than two days. If you answer later, be sure to apologize and explain your silence. Remember that if you do not reply within a week, then the addressee may accept this as a refusal to continue communication.
Today applications such as ICQ and Skype are widely used for business communication. If you also accept their use, a link to your data can be provided at the end of the letter.

Communication via the Internet requires compliance with a number of rules.

Correspondence on paper

Traditional letters have not yet been canceled, and they are still used for work correspondence. Here are the basic rules for such an exchange of documents:

Use your organization's letterhead only when you really need it.
at the beginning of the letter, do not forget about the greeting, after the text - about the farewell (it may not be in the official document, a short "Sincerely" will be enough). The name, surname, position and telephone number of the person responsible for composing and sending the letter are required;
if the letter is written in letterhead, then you do not have to put the stamp of your organization on it. In other cases, the seal is put upon the signature of the manager (or a person entitled to sign documents);
at the top of the letter, the name, surname and position of the addressee are required.

Learn more about the rules business correspondence are respected by clerks and secretaries to whom you must convey your letter. Having studied its content, such a specialist will indicate the subject of the letter, as well as assign it a unique outgoing number.

For official letter use letterhead

The subtleties of communicating with business partners by phone

For telephone business negotiations, as well as for ordinary telephone communication, there are generally accepted rules.

1. Remember that on the other end of the wire you are not seen, but only heard. Speak clearly, loudly, and clearly. Leave aside emotions and possible fatigue, speak kindly and affably.
2. The caller shouldn't wait too long. Three rings is the maximum that can sound before you pick up the phone. If you yourself call someone, do not rush to hang up until you hear four or five rings.
3. Start the conversation with a greeting, and then ask if your interlocutor is ready to communicate and if he can devote enough time to you. If you are busy, you can ask to set a time for a second call.
4. If you call, then you will have to end the conversation. Try not to wait for your interlocutor to interrupt communication, speak briefly and to the point.
5. In the event that the secretary answers the phone, you will have to explain to whom you are calling and for what reason. Be prepared for this by naming the position, first and last name of the specialist you need, and also briefly describing the topic of your call.
6. Try to exclude from your practice calls to work phones "by personal affairs". Use work breaks or mobile numbers for this.
7. If you promised to call back, be sure to do so. Write down this call in your business notebook, and your partners will certainly consider you a responsible and obligatory person.
8. During a telephone conversation, it is considered unacceptable to chew, talk with other employees of your office, interrupt your interlocutor.
9. If the telephone connection leaves much to be desired, noise and interference interfere with your conversation, invite the interlocutor to continue the conversation later. And don't forget to call back!

The person who called should upload the conversation.

Rules of conduct during a formal dinner

Indeed, what else is so well suited for Russian businessmen accustomed to solving the most important issues "without ties", like business dinners? A relaxed atmosphere that allows you to tune the interlocutor to the wave you need, tasty, good mood food - and now the long-awaited agreement has been made.

However, today it is no longer enough to simply feed a business partner deliciously; it is also important not to forget about the rules of business etiquette at the restaurant table.

So, you've decided to invite your future partner to a business lunch. What is important to know when preparing for such a meeting?

Want to show more respect for your interlocutor? Find a restaurant for lunch as close to his office as possible.
When booking a table, try to find out more about your partner's tastes and preferences - what cuisine he prefers, what drinks and what dishes. Couldn't get the information you were looking for? In this case, it is better to opt for a traditional restaurant with various dishes suitable for every taste.
Come to the restaurant before the interlocutor - this will once again show respect to him.
Don't order foods with unfamiliar names or uncomfortable foods, such as lobster or snails.
For a business lunch, it is also allowed to use an office, but in this case it must have an appropriate room, for example, a meeting room. Be sure to order special service personnel, it is unacceptable to use secretaries or other employees for this.

To please a business partner, invite him to a restaurant located near his office

A business lunch does not exempt you from the generally accepted rules of good manners at the table:

hold the fork with your left hand and the knife with your right;
if there is a pause during lunch, you can put the knife and fork on a plate, crossing them on top of each other. If you put them in parallel, then for the waiter this may mean the end of lunch;
It is customary to put a napkin made of fabric on your knees, and blot your lips with paper after eating;
if you are going to use a toothpick, then you should not do this at the table.

Of course, lunch is an informal meeting, but do not forget about its main goal - reaching an agreement, signing a contract, concluding a deal. Therefore, when talking on abstract topics and using jokes, try not to deviate from the main thread of the conversation. And, of course, observe tact and correctness in everything, not allowing to become personal, and not allowing to become personal.

Yes, all the subtleties of business etiquette cannot be described in one article, just as it is impossible to give exhaustive instructions on the behavior of an employee in the office in several lines. However, each person has his own career in his hands, and in order to get its worthy development, you must constantly learn, improve and strive to comprehend the intricacies of business etiquette.

In negotiations, you are the face of the company!

In negotiations, you are the face of your company, and how you can conduct them depends not only on the successful completion of the transaction. How profitably you can present your office in the eyes of partners can be an important step in moving along the winding career ladder you just need to learn to feel like a part of the team and be ready to solve a common cause. Good luck!

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State educational institution of secondary vocational education

"Leningrad Regional Medical School"

By discipline: "Ethics of business relations"

On the topic "Business woman etiquette"

Work completed

4th year student

Groups No. 31 B

Kolomytseva Maria Alexandrovna

Vsevolozhsk

Introduction

1. Communication style

2. Little secrets of the big boss

3. The appearance of a business woman

Conclusion

Bibliography

Introduction

Business woman ... In recent years, this phrase has become unusually popular, because there are so many business and successful women that it is much more difficult to find, for example, a housewife than a business woman. However, as practice shows, not all business women are equally successful. That is why it is necessary to follow simple, but at the same time very effective rules, which can be described as business etiquette for women, which will help to gain trust and respect from partners and superiors.

Successful women are sometimes born and sometimes become due to life circumstances. The first ones are easy to distinguish from the rest already in childhood: they strive for authority among their peers, often make friends with boys, study well and try to achieve their goals in any area, they absolutely do not accept gender differentiation and different attitudes towards them. The second category of such women come to understand the need for their own personal and career improvement due to usually negative life circumstances: unsuccessful marriage, the need to raise a child on his feet, etc.

But no matter how a woman comes to the understanding that she can build her own career and is worthy of significant success in her field of activity, her skills, communication style and behavior must be improved. The etiquette of a woman's dress is also very important. In this essay, I will tell you the basic rules of business etiquette for women, because only a serious attitude to the little things will allow you to achieve success.

1. Communication style

Whether a woman is in business negotiations with important partners or is just attending a regular meeting with her superiors, her posture should simultaneously express a sense of self-confidence and respect for the person with whom she is talking, whoever he may be. Even if her subordinate is in front of her, you should not sit in a wrap-around or stand on wide-apart legs with a hunched back - after all, success largely depends on how your employees and colleagues perceive you. If in front of you the bosses, they should understand that you are confident enough in yourself, therefore, for example, do not sit on the edge of the chair, modestly looking down, but at the same time treat the bosses with respect, listen to their recommendations, so do not sit, having taken too loose a position, because it can tell about your swagger.

The best option is a straight back and gestures in your comfort zone, that is, approximately within a radius of half a meter from you. If you have a handbag with you, then it is better to put it next to you or carefully position it behind you: if it is on your knees, you will get the impression that with the help of it you are closing yourself off from the world around you.

The gaze should also be appropriate: express benevolence and interest in the interlocutor. Do not look closely at the speaker, otherwise it may be perceived as insolence on your part. To make it comfortable for your interlocutor to communicate with you, at least sometimes move your gaze from his eyes. During business communication, you must not give out your emotions, so try not to look at the lower half of the face of your partner, boss or subordinate.

Also try to keep an eye on the timbre of your voice. Speak loudly and confidently, but never go screaming or yelling. Better to settle on a chesty calm voice, which tends to inspire confidence. In the speech itself, pause: haste in this case has not helped anyone yet. And it's just impolite and completely unproductive to speak so quickly that your interlocutor simply won't be able to ponder and analyze what he heard. In addition, people who speak quickly are usually perceived as frivolous and frivolous.

Often, a special discomfort is caused by the moment of greeting, when women do not understand whether they should shake hands or raise it so that the man with whom they are going, for example, to negotiate, could kiss her according to traditional secular etiquette. If you are meeting a specific person for the first time, try raising your hand so that you can shake and kiss at the same time, give your business partner the choice. To make this gesture look completely at ease, you can practice it in front of the mirror in advance. style communication business woman

And, of course, you need to monitor your gestures, because it is gestures that can say much more about you than you yourself would like. First, your gestures should be fluid and measured. If you are used to large, sweeping movements, you can again practice in front of the mirror until smoothness becomes a habit. Second, if you want to gain the confidence of the other person, hold your palms so that he can see them. In order not to make the interlocutor feel as if you are trying to seize power over his thoughts and actions, do not clench your palms into fists and do not cut the air with them, as if you want to protect yourself from the words and thoughts of another speaker.

2. Little Secrets of the Big Boss

If a woman really wants to reach career heights, she must create for herself a small set of rules, which then must be adhered to. Such rules can be derived from your own life experience or you can use the advice of experienced business sharks.

Even if you have subordinates and you consider yourself a boss, if you want to become a truly successful business woman, try to use your prerogative as little as possible and be punctual, no matter what the rank of the person you are going to meet. This is how you show your respect for everyone, and this attitude is expensive.

Do not talk about personal topics with people with whom you are going to do business or already have a business relationship. Even if a glass of wine turned her head at a corporate party, a real successful lady will be able to restrain herself and remain silent and will never say too much.

The workplace should remain that way, even if at heart you are a very romantic and sweet woman. Remove all funny toys, trinkets, beautiful photo frames from your desk - all this does not contribute to a working harmony and characterizes you in the eyes of your bosses and subordinates as a frivolous and frivolous nature.

If you do not have a very good memory for names and faces, you will have to practice it. This is not just a banal etiquette: the image of a business woman, even such a trifle of it as the fact that you will remember by the names of all your employees and colleagues, should emphasize that you always and do everything in time, you are always in the center of events.

Train yourself to follow every little thing, for example, the literacy of business notes that you write to colleagues, or banal wishes have a good day and, for example, bon appetit. It is from the little things that a holistic view of you is formed not only as a person, but also as a business woman and a valuable employee.

3. The appearance of a business woman

As you know, they are usually greeted by their dress, and even if a woman is promising and successful, business partners, upon seeing her for the first time, will assess her abilities precisely by her appearance. Successful woman cannot afford to look unkempt, walk with disheveled hair or a wrinkled skirt. The style of a confident and working woman should be thought out to the smallest detail and at the same time meet business etiquette in clothes.

First of all, you will have to give up bright and flashy colors. If you want to be noticed and for this you wear a suit not in traditional business colors (black, white and gray), but, for example, in red, make sure that all the details in your outfit are in harmony and not strongly contrast.

A classic outfit that meets the etiquette of a business woman's clothing is a white blouse, an English jacket and a lined skirt. It is preferable that the fabric from which the costume is made has a textured pattern. At the same time, instead of a skirt and a blouse, a woman at work can quite afford a strict dress up to her knees.

IN recent times it is customary to wear black suits only on important and, in a sense, solemn business events... So, for example, for a meeting with a top manager, it is better to choose a gray suit or dress, but for an important conference where you have to read a report, you can also afford a black outfit.

The etiquette of the business world does not allow shoes made of suede and bright leather, for example, crocodile. Business etiquette of a woman prescribes to wear pumps at work - without any buckles and bows, with thin soles. Shoes should be with medium or high heels - 2.5 to 7.5 centimeters. Preference should be given to shoes made of genuine leather, as they are more comfortable, besides, they will last you longer and look better on your feet. Shoes should be closed and match the color of the suit (one tone darker than the hem) or black, but never white. If you can only afford one pair of shoes, go for black ones. If you choose skirts or dresses, then be prepared for the fact that you will have to wear nude tights or stockings regardless of the season.

Take care of your hands: nails and skin should always be in perfect condition. But with varnish and nail color, you can experiment: whether to apply it or not, depends entirely on you, but it is also unacceptable to use bright and eye-catching shades. Quite loyal requirements are imposed on business women's bags: they must have clear, rigid contours and contain A4 documents. If the latter is not possible, you will have to additionally purchase a special case or folder.

Business makeup - required attribute a successful woman who achieves success at work, while remaining feminine. The main task of business makeup is to instill confidence in people, calmness, but in no case demonstrate your sexuality.

Business women are encouraged to wear makeup that accentuates the eyes. Great importance have makeup colors - too bright colors and contrasting combinations are good outdoors, outdoors, but indoors they are tiring and distracting. It is best to use soft, calm tones. Brightly highlighted eyes with dull lips, accentuated by gloss or light lipstick look good; lip gloss, brown or gray eyeliner combined with black mascara. Make sure your makeup looks fresh and neat throughout the day.

Such strict restrictions are often not to the liking of women who are used to always being in the center of events and attracting people's attention with their appearance. But a smart woman will always find a way out of this situation: the office style can always be diversified with an interesting scarf or any other accessory that will successfully harmonize with your business suit and at the same time slightly distinguish you from other female employees.

Conclusion

Business etiquette is an established procedure for conduct in the area of business and business contacts. But business etiquette is not just a set of rules to be followed. These are the regulation of business communication, the rules of business ethics, which ultimately contribute to mutual understanding, the establishment of business relationships in a team and, in fact, the prosperity of any business.

Etiquette is one of the main "tools" for forming an image. IN modern business the person of the company has a significant role to play. Firms that don't follow etiquette lose a lot. Where etiquette is involved, higher productivity, better results. Therefore, you should always remember one of the main rules that businessmen all over the world know: good manners are profitable. It is much more pleasant to work with a company where etiquette is observed. Almost all over the world, it has become the norm of activity. This is because etiquette, by virtue of its vitality, creates a pleasant psychological climate conducive to business contacts.

In order for a woman to achieve high success in her field of activity, she needs to improve not only her intellectual abilities, but also needs to follow simple, but at the same time very effective rules, which can be described as business etiquette for women (communication style , behavior, voice, clothing, etc.) that will help you gain trust and respect from partners and superiors. After all, it is from the little things that a holistic idea of you is formed not only as a person, but also as a business woman and a valuable employee.

Bibliography

1. Ethics of business relations: Textbook / V.K. Borisov, E.M. Panina, M.I. Panov et al. - M .: ID FORUM: INFRA-M, 2013.

2.http: //www.jlady.ru/careers/pravila-delovogo-etiketa.html

3. Kibanov A.Ya., Zakharov D.K., Konovalova V.G. Ethics of Business Relations: Textbook / Ed. AND I. Kibanova. - M .: INFRA-M, 2002.

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Primary requirements

It is necessary to start a story about women's business etiquette with the generally accepted rules of communication in a work collective. These rules are also important for men, but women, due to their greater emotionality, are much more difficult to adhere to. When communicating with colleagues, you should be confident and at the same time with restraint. The first is manifested in a beautiful posture, posture, timbre of voice, and the second - in competent, well-calibrated remarks and appropriate, not too emotional.

When communicating with colleagues, you should be confident and at the same time with restraint.

Your gaze should radiate self-confidence and a benevolent attitude towards the interlocutor. You should not look too closely at the interlocutor and look him in the eyes all the time. But it is not worth looking into the eyes at all, as this indicates uncertainty or lack of interest in the issue under discussion. Therefore, it is best to look into the eyes of the interlocutor, periodically shifting his gaze to another place.

The voice of a business woman should be loud and confident. But in no case should you shout. The speed of speech should be medium, there should be pauses in the speech in appropriate places. This will allow the listeners to understand the essence of the question being presented, reflect on what they have heard and prepare their own remark.

Business woman clothes and shoes

Clothes and shoes of a business woman should emphasize her status, but at the same time should not look provocative. Therefore, dresses with a deep neckline, tight-fitting outfits, leather items should not be included in a business wardrobe. Choose a style that is accepted in your company's office.

In the wardrobe of every business woman, a classic suit must be present, consisting of a fitted jacket and trousers / skirt. When choosing a skirt, you should take into account the requirements for its length. The best option is the skirt just above the knee. Blouses should be made of opaque fabric and have sleeves. The color scheme of office clothing is not regulated by the rules of business etiquette, but we can confidently say that when choosing it, one should avoid too bright and saturated colors.

One cannot fail to mention one more rule of the office dress code: at any time of the year, women must wear flesh-colored tights. Recently, this rule has been increasingly forgotten, but it is mandatory.

When choosing shoes, preference should also be given to the classics. The ideal office option is pumps with low heels (2.5-7.5 centimeters) in black, brown, beige or gray. Open shoes and shoes with buckles and bows should be avoided. A business woman can emphasize her style with the exact combination of an office suit and shoes.

Office hairstyle and makeup

The hairstyle of a business woman should be neat and strict. According to the rules of business etiquette, women with medium and long hair must collect them. On the internet, you can find a large number of simple hair styles that are great for the office.

When creating office makeup, you should limit yourself to a very narrow list of products: foundation, natural blush, mascara and lipstick of a dull color. In addition, the makeup layer to be applied must be very thin.

A business woman must have well-groomed nails. The ideal option for the office is a French manicure.

You can emphasize the above image of a successful business woman with a set of accessories: a beautiful handbag, a business card holder, an expensive pen of a famous brand.

Secrets of a successful businesswoman

Every business woman should have a list of rules that she adheres to.
A business woman should always be punctual. By punctuality, you show respect for the person you are with. In the business sphere, the rule that is relevant in personal relationships, according to which a girl should be five minutes late for a meeting, is absolutely not applicable.
You should not devote employees or business partners to your personal affairs, and even more so, have any personal relationship with them. Personal life and career should be kept separate.
Care should be taken to keep order in the workplace. After all, order on the table is order in the head.
Try to memorize the names and faces of all colleagues and business partners. By addressing them by first name or first name and patronymic, you show the importance of their work.

Compliance with all the above-mentioned norms of business etiquette for women will help to achieve good relationships with colleagues and improve the atmosphere in the office.

We spend a third of our lives at work. And sometimes we don't even notice how much business success and career advancement depend on our behavior, demeanor and ability to behave. Yes, yes, not only intelligence, ingenuity, experience and professional quality affect the attitude of bosses, customers, customers or business partners... A lot is determined by reputation, which is precisely the sum of the fulfillment (or non-fulfillment) of the rules of business etiquette. Statistics show that 70% of transactions and negotiations fail precisely because of the inability to behave in certain situations, not observing the rules of business communication. But these rules are quite simple and will help to win over another person, avoid mistakes or smooth them out in accessible, generally accepted ways.

Business etiquette includes both oral communication and negotiations by phone, e-mail... Moreover, it should be borne in mind that the rules of conduct at a meeting and at a meeting in an informal setting may differ, but nevertheless, they are subject to the general code of business ethics. There is also such a thing as a corporate style of behavior. But even certain requirements put forward to employees by some companies almost never run counter to the following general rules business etiquette:

As you know, he is not late, but only high officials are late. In all other cases, delays cause sharply negative attitudes from colleagues, clients and partners, since they delay work or negotiations and indirectly say that a person who does not arrive at the appointed time cannot be relied on.

2. Know how to calculate the time

When planning your time, consider the problems that may arise in the process of performing certain tasks. If you are constantly in a hurry and jump from one question to another, without completing the matter to the end, then the risk of making a mistake increases significantly. As a result, colleagues, management and clients may question your competence and seriousness in your work.

3. Better to remain silent than to say too much

In this case, we are not talking about trade secrets, but about informal conversations. Work is not a place for private conversations. Such conversations easily become the subject of gossip and are more likely to spoil the microclimate in the team than to make it more emotional.

4. Design the workplace

Photos, postcards, calendars, a cup and saucer, flowers, stuffed animals, etc., of course, are very uplifting, but they do not always correspond to the office environment. Therefore, in the workplace, it is better to limit yourself to items necessary for work. Well, one or two trinkets will be quite enough so that colleagues do not consider you too pedantic.

5. Dress appropriately for your environment

There is a lot of controversy about the importance of the dress code. There are also plenty of tips on how to dress in the business world. In general, suits and skirts / trousers with blouses (strict and opaque), closed shoes, stylish and discreet jewelry are welcome; not welcome - tight, open bright outfits, evocative accessories and sandals. The basic rule of business style in clothes is this - clothes should be selected with taste and correspond to the ideas about the dress code that is accepted among your colleagues or partners.

6. Observe the chain of command

In some companies, the address is "you", in the American manner. But when communicating with clients or representatives of other organizations, it is recommended to communicate only on "you". When a client or a boss enters, it is customary to get up from their seat. But when solving business issues with colleagues, it is not necessary to get up from the workplace in order to save time.

7. Remember first and last names

It is extremely ugly not to know the names and surnames of colleagues and clients. But it is even worse, not remembering them exactly, to call a person by someone else's name. If you have forgotten the name of the interlocutor, it is better to apologize and ask him about it. Well, when meeting with a delegation, you just need to prepare in advance: learn not only first names and surnames, but also the positions of people with whom you will meet.

8. Write competently

A letter written in a competent language evokes much more positive emotions than a clumsy, misspelled message. Often, the chances of concluding a particular contract depend on how correct, interesting and even skillfully a business proposal is made. Always sign letters and, if possible, include in the signature the address and telephone number of the company you represent.

9. Be brief

Before you call or write a letter, think carefully about what you want to communicate. Your information should be as concise and understandable as possible - save other people's time, and in return people will save yours.

10. Don't be afraid to ask again

Sometimes telephone conversations greatly spoil the quality of communication. If you misheard or misunderstood something, it is better not to remain silent, but to politely ask again, even if. If the telephone connection is completely hopeless, ask the interlocutor to call back (if he called himself) or dial his number. When talking on the phone, remember that the person who started the conversation should end the conversation.

11. Greetings

It is accepted that the first greeting at a meeting is pronounced by the subordinate, and the superior gives a hand executive... If you are meeting with a client on “your own territory,” you yourself should be the first to extend your hand when you meet and say goodbye. In business circles, it is customary to shake hands, regardless of gender. The only exceptions are informal dinners where a man can kiss a woman's hand.

12. Exchange business cards correctly

Hold Business Cards in perfect order - they form an opinion about you and about the company you represent. Handle other people's cards very carefully, do not allow yourself to casually shove them into your purse or pocket immediately after they were given to you, do not wrinkle or twist business cards in your hands. Never impose your business card! If you were given a business card, the rules oblige you to hand over yours.

13. Be business-like

During business meetings and negotiations, it is very important to demonstrate a business spirit with all your appearance. Be confident, but not defiant, do not cling to stationery, business card or purse, sit on a chair entirely, and not on the edge. Do not slouch, do not pinch or lower your head down - your posture should be moderately free and moderately restrained. You should not sit cross-legged with your arms crossed over your chest or your fingers clasped - such a posture causes distrust and indicates your unpreparedness for dialogue.

14. Look

Try to look the other person in the eye. However, it is important not to overdo it here: the gaze should not be intent, and one should not linger on a person for more than a few seconds.

15. Do not use "feminine" tricks

Do not flirt during business negotiations, do not straighten the folds on the skirt, do not pluck your hair. Men who turn out to be insensitive to your charms will find you frivolous, frivolous and will be wary of doing business with you. The one who instinctively follows your lead, and agrees with what he really did not intend to agree with, will probably reconsider his decision later and is unlikely to keep a good attitude towards you.

16. Speak clearly

17. "Good" and "bad" words

As studies have shown, the words and phrases "nothing", "always" and "make a mistake" cause negative emotions in people, therefore it is better to avoid them in negotiations, and indeed in business communication in general. But such concepts as "experience", "achievement", "active", "impulse", "planning" and "personal" should be used as often as possible.

18. Be polite and discreet

Even in the heat of discussion, never interrupt your opponent, learn to listen, respect someone else's opinion and try to understand another point of view. Do not be annoyed and do not allow emotions to be more important than the subject of discussion, otherwise you will not only ruin the impression of yourself (and the company you represent), but also disrupt the negotiations.

Image in translation from English means an image or reflection. For a business person, this means his own special style in clothes, hairstyle, and demeanor, which gives others an idea of this person and maintains his reputation as a reliable partner.

The image of a modern business woman

The ability to make a lot of money, the knowledge of how to behave in different situations, and to correspond to them and create the style of a business woman. At the same time, it must be borne in mind that the image of a business woman is completely different from the image of a nanny in kindergarten... A woman who has successfully built her career can be seen in the crowd not only because of her clothes and hairstyle. Posture, strong character, the modern business woman differs from the rest.

Qualities of a business woman

A self-confident person, distinguished by femininity, at the same time not cruel and not icy, capable of independent decision-making, paying attention to her intellectual and physical improvement, able to adequately respond to other people's negative emotions and even direct insults - this is the modern business woman ... Ideally, a modern business woman calmly and naturally moves from the role of "boss" to the role of "mother, wife, daughter", without experiencing any inner discomfort at the same time.

In reality, everything is much more complicated. It is not so easy to immediately switch to family, home and children, leaving all work problems behind the doorstep. Many representatives of the fairer sex and at home continue to work, solve some important urgent issues, and peace and understanding in the family depend on the patience and tact of the household. The business woman perceives the family not as another source of problems and worries, but a place where she can hide from all adversity, troubles and frustrations, relax, recuperate, just be with her family and friends.

Business woman appearance

It is not at all necessary that the dress code of a business woman is dark, gray, black and faded colors, as you might imagine. It all depends on personal preferences and tastes, on how comfortable a woman feels in a particular bow (look - image). However, there are a couple of rules that are common for any business woman, and which it is advisable to follow in any situation:

Whatever the proverb says, colleagues, partners and other environment will always initially evaluate a business woman “by dress”, and not by how outstanding she has business and intellectual data.
Creating the image of a stylish lady, a business woman should stand out a little from her environment, attracting supportive and respectful attention to herself, achieving more and more success in her chosen field.

Business woman's wardrobe

An ensemble thought out to the smallest detail, in which each accessory is in its place - this is the clothes of a business woman. A business image suggests that she will not come to a business meeting in slippers or a mini dress. The stereotype is the opinion that business suits, trousers and skirts, are dull and impersonal. Even if the assortment of boutiques does not satisfy the discerning tastes of a business lady, suits can be made to order, making a perfect fit, without puffing folds, long sleeves and other signs of typical standard models sewn in production.

A business woman, as a rule, has a lot of blouses and shirts in her wardrobe, which will enliven a formal suit and give freshness to the appearance.
Of course, you need to try to do without lace, ruffle, intertwined folds and transparent and translucent material when choosing such blouses.
The business style assumes no emphasis on the sexy appearance of the lady, but welcomes the elegant femininity.

Business woman shoes

There are certain rules regarding the shoes of a business woman. The business style of a woman doing business provides for an active lifestyle and the fact that she will walk a lot, and sometimes even run. It is good practice to wear closed shoes, without exposing the toe and heel. No sports or beach shoes in a business suit are out of place. This does not mean that a woman should suffer from morning to evening, running on high and thin heels.

The sole should have a stable low heel, even a platform or wedge heel is possible, if this option does not stand out from the general business image. The color should be in harmony with the suit, but, as a rule, black pumps are universally suitable for different options. Patent shoes are best left for evening events.

Business woman makeup

Business women often do not have the opportunity to sit in front of a mirror for a long time, applying makeup, but modern business style women are impossible without careful selection of makeup, but if you follow certain rules, you can look great without putting a lot of effort into makeup:

The type of lighting in the office plays a big role - if halogen or fluorescent lamps are used, you need to choose the right type of foundation, otherwise the face will look exhausted and tired.
A cool and restrained palette of eyeshadows should by no means be shiny and defiant - it is better to use matte shades.
Do not overuse the amount of mascara on the eyelashes - huge flakes can ruin the whole impression of a business woman.
Try to avoid clumps and only use quality cosmetics from leading manufacturers.

Business woman hairstyle

For all its seeming monotony, business haircuts for women can be very different. A business lady will not dye her hair in a provocative pink or lilac shade, but there can be many options for a business hairstyle. Natural colors are encouraged. Of great importance is the choice of a hairdresser, who must bring the head to perfect condition, and due to the lack of time, the haircut must be quickly styled.

Many business women prefer to wear short haircuts, but here you can go too far - with too short cut hair, especially slender build, you can look not like a business lady, but as a teenager who accidentally got to a serious meeting. It is best to choose a hairstyle with short, shoulder-length hair - in this case, a whole fan of styling options is possible, from a working "ponytail" to an evening hairstyle with curls.

Business woman etiquette

A modern business woman manifests itself in a certain manner of behaving both with senior management and with subordinates:

Restrained articulation, straight back, confident and careful look- without all this, the image of a business woman cannot be called successful.
It is unacceptable both to sit in an office chair, lounging, and on the very edge of the chair, betraying your uncertainty about what is happening.
The timbre of the voice is also very important - hysterical high screeching notes under any circumstances must be excluded, focusing on a calm chest voice.
A quick manner of speaking can prevent the interlocutor from understanding what they are talking about, therefore, it will be optimal to speak slowly and clearly so that the participant in the conversation does not feel inconvenience and there are no awkward situations of misunderstanding.

Business woman behavior

Demeanor, like nothing else, most of all emphasize the status of a business woman. Regardless of whether she communicates with a boss or a subordinate, a business woman is always punctual, polite, restrained and calm, because she sets an example with her behavior to the people around her, this should not be forgotten, and, for example, demand order in the workplace subordinates in the case when perfect cleanliness reigns on their own table.