An approximate (typical) business plan for a photo studio. Business plan for a photo studio with calculations for the provision of photo services High-quality business plan with photos

MS Word Volume: 40 pages

Business plan

Download business plan

Reviews (20)

Photo Studio Business Plan Reviews (20)

1 2 3 4 5

Photo studio business plan

Yulia
Thanks for the great business plan. Now it remains to find funding for the implementation of this wonderful project. I am working on this issue.


Julia, thank you for your response. Opening a photo studio is not the most expensive project. When submitting a competent business plan, you shouldn't have any problems with investments. We wish you all the best.

Photo studio business plan

Igor
Hello, my friend encourages me to open a photo studio. He has his own, has been successfully working for more than 5 years. Only there was no actual business plan. With your help, I designed everything myself. Thanks a lot.


Hello Igor, thank you for your feedback. It's great that you have support from someone who already has a photo studio. And with a ready-made business plan, you can handle it even faster. We wish you success at the start.

• Photo studio business plan

  Victoria
  I am very grateful for the provided business plan. He helped me a lot when working on my project. Pointed out my mistakes, helped save my budget.
  

The main thing about the business plan of the photo studio

Business in photo services, including photo printing, has become popular again in recent years. Every family now has a camera, and from time to time it becomes necessary to print the most iconic shots of family life on photographic paper. But there are other consumers who are very sensitive to the art of photography, and therefore they will not carry their negatives to an ordinary photo studio equipped with the simplest equipment for a darkroom.

Businessmen planning to open a photo lab at their own photo studio, already calculating the budget and tax options, it makes sense to pay attention to this niche. There are more and more demanding customers, and there are still not enough professional photo laboratories to meet this demand. Typical photo studios are mainly engaged in the printing of photographs for documents, which does not require special professionalism. And this quality, of course, does not suit people who need the services of a professional darkroom.

Thinking about how to open a photo studio, entrepreneurs first of all estimate how much it will cost. Of course, the equipment of a standard mini-printing house for photo printing will cost much less than the equipment professional laboratory... But the payback of such a darkroom, photo studio will be much higher.

Priority on professionalism

Is it easy or not very easy to make a business at a photo studio? It all depends on which direction you decide to move. If you plan to limit yourself standard set services in this business - printing photographs, portraits, photographs for documents - it will be difficult to achieve normal income. Offer your clients exclusive services and you will notice that the business starts to gradually get off the ground.

The business of the photographer is own hands, this is similar to the reviews of most photo studio owners. Organizing a photo business - your own photo studio, photo studio, successful entrepreneurs relied on the quality of services, striving to stand out against the background of ordinary companies offering photo printing services. As practice shows, the profitability of a professional photo laboratory, as the main type of business, is significantly higher than the indicators typical for a conventional photo kiosk.

Many businessmen are afraid of the costs of equipping a professional negative laboratory, because the equipment in this case will be very expensive. The same goes for Supplies... The minimum initial capital that is required to open a business in photography services and high-quality photo printing is 25-30 thousand dollars. This money will be enough to purchase a minimal set of photographic laboratory equipment, with the help of which you can print not only photographs for documents, but also highly professional photographs.

As the business develops, the set of equipment must be replenished, offering customers at the same time additional services, for example, the design of pictures using baguettes for photographs. A professional example of a business plan for opening a photo studio with ready-made calculations will help you to understand the rest of the issues, from which you will learn how necessary your own accounting department is in the photo studio, where it is most profitable to rent a room for a photo studio for a month and a year, and what measures need to be taken to constantly to stay afloat.

An original photo book is a great way to preserve memories of different parts of our life. And if business and photography are intertwined for you, try opening your own business for the production of photo books, and you will understand that this direction has very attractive prospects.

Photobooks are a great alternative to the usual photo albums with pictures that have turned yellow from time to time. A huge variety of production of photobooks, their design, printing provides a wide scope for activities for entrepreneurs who have decided to open their own business - photography. And there is no doubt that services for the production of photobooks are in demand and are very relevant.

The organization of a photo studio or photo studio, the main focus of which will be the production of photo books, does not require substantial costs, which is especially attractive for novice businessmen. In addition, at first, you will be able to cope with the entire volume of work on your own, and you will not need to hire someone from the outside.

Book of memories

A professionally designed photo book with the best photographs can be a great gift for any date. By offering such a service to your customers, you can count on high demand, since this niche is still underdeveloped. Do not seek from the very beginning to spend huge funds on equipment, for the production of photo books, at first, budget equipment is suitable, and the production of single types of work can be ordered on the side. Used book making equipment is also an option that might well be considered. For a photographer who opens his own business - a photographic laboratory, a photo studio, the ability to translate original ideas into business is much more important.

Considering the option of this type of business as the production of photo books, photo pictures, you should pay special attention to advertising. The problem is that many potential customers do not even know about the possibility of ordering this type of service. And only when they are in your photo studio for the first time, many of them will be surprised to learn that their favorite photos can be decorated with special love. Estimating the cost of promoting a photographer's services is not easy. It all depends on the level of competition in this market sector, whether you have a permanent circle of clients and many other nuances. Analysis of advertising samples from other photo salons will help in choosing a marketing strategy. Take note of good ideas, or use your best practices to attract visitors.

Do not forget about the appropriate design of the photo studio. The most profitable option would be to demonstrate your abilities in the form of ready-made photo books. If you do not have experience in managing a photo studio, be sure to use a competent sample of a photo studio business plan with calculations. This document will become for you a step-by-step guide to starting a business - your own photography studio. By following these business guidelines for starting a photography studio, you can easily build your own model of a successful company.

Is a quick start in the photography business possible? Of course, for this you just need to open your own business - an urgent photo. Making a photo for documents is a type of service that is always in demand, regardless of the season and other external factors. The costs of opening your own business - express photo for a document - are insignificant, you can start with no more than 3-4 thousand dollars in your heart.

As for the demand for this type of service, everything is known in numbers: according to statistics, photos for documents make up 2/3 of all orders. At the same time, no special equipment is required for such a photo studio: an ordinary digital camera, flash, tripod, as well as a photo printer, scanner and computer. All this equipment can fit 5-7 square meters. meters.

The opening of the "Quick photo for documents" salon makes sense only if the location is good. It should be a pretty busy place with high traffic, such as a shopping center. As the business develops, it will not be superfluous to think about expanding the list of services, which will require additional financial investments. Portrait photography, photo shoots - these types of services will help you not only increase your profits, but also make your photo studio a name.

Documentary photo

Photo for documents is one of the most demanded services in a salon with a photo printing department, which allows you to open your own business with minimal costs. You can even equip a photo studio for 10 square meters. meters, due to which significant savings in rent are obtained. The only employee, besides the photographer, is usually the administrator of the photo studio. A package of documents to open a salon, the main service of which is a photo for documents, requires a minimum.

The most important thing for a private photo studio is the purchase of high-quality lighting equipment. Poor lighting when taking a photo on a document significantly reduces the quality of photography, the pictures are grainy. In this regard, an umbrella is also among the must-have accessories for a photo studio, which allows you to effectively diffuse light, making the complexion as natural as possible.

But experienced players of this market do not recommend limiting oneself to one, albeit the most popular service. You should also think about other options that will bring stable financial income... A photographer planning to expand his business may offer services such as photography in kindergartens, schools. If funds allow, you can purchase a device for instant photos and install it in a busy place. A business such as a photo booth is always a source of, albeit not very large, but stable profit.

Having made the decision to engage in staged photography, in addition to documentary photography, be prepared for additional financial investments. For example, you will definitely need a paper background for a photo studio, in addition, you will have to equip a photo studio with better equipment. Having studied a competent business plan for opening a photo studio with calculations, you will not experience difficulties in these matters. A professional photo studio business project will allow you to profitably open your own photo printing salon, to understand all the intricacies of renting a photo kiosk for a photo booth, which, ultimately, will make a photo studio a profitable and very profitable type of business.

A ready-made business plan for a photo studio from scratch with examples of calculations for opening

Looking for a photo studio business plan? Opening a photo studio is not a quick process, because you need to choose the right printing equipment and equipment for professional filming, choose the appropriate interior for them, so that you can take various thematic pictures. You should also take care of the selection of qualified personnel, involve real artists in their work, who will be able to provide clients with a service of the highest quality.

The available example describes in detail all the stages of the formation of this case. Of course, since the printer became a familiar item household appliances in the house, many families began to print photographs with it. Yes, and exchange via the Internet allows you to transfer images to any email address or publish the most successful photographs on social networks. All this was reflected in demand.

The presented document on the organization of a photo studio is the ability to penetrate a highly competitive niche with the least losses and errors. You should understand that shooting in the studio for booklets is a constantly demanded service; also, many clients order photo portfolios only from real masters who can identify the best sides and get around some of the shortcomings of the person being photographed.

Explore ready-made business plan to create a photo studio is possible with us. You will evaluate the different stages of starting a business, and also pay attention to the risks associated with such an entrepreneurial idea. It is also worth considering the possibility of renting your photo studio for photo sessions by other photographers, freelancers.

A substantiated document for the provision of photography services is offered with specific special sections and economic calculations. Your business will work for you if you not only choose the right room, but also choose the right source equipment: tripods, the necessary cameras, chairs, purchase the necessary accessories. Do not forget that newlyweds love to hold long photo sessions in advance, or after the wedding, in order to leave only the best pictures for themselves and their families. Therefore, you should be ready to host first-class spouses in your photo studio.

We offer a business plan for a photographer that will help you to correctly establish and develop your own business, which will surely bring income if you invest money and soul in it. Do not forget about the equipment for printing photos, which must be of high quality and professional, in order for clients' photos to be clear, not blurry, in the best colors, contrasting. A competent approach and recommendations of specialists will provide you with the right start, and the chosen business will require expansion over time.

In stock Photo studio business plan 5 17

In a city of over 1,000,000, opening a photo studio can be a great investment. The photo studio has several significant advantages: high customer demand, a simple threshold for entering the business, and the absence of strict requirements for location. Below is an example ready-made business plan photo studios with calculations.

Brief summary

Characteristics of a photo studio business plan with calculations made for Samara:

• Initial investment - 706,500 rubles;
• Payback period - from 11 months;
• The breakeven point (predicted) is 3-4 months.

The business plan of the photo studio involves two parallel areas of activity - renting out the studio and its own staff of photographers. Although the high marginality of the second direction attracts most entrepreneurs, initial stage it is better to concentrate on renting the premises to photographers. This will make it possible to get by with one or two professional photographers on staff and avoid unnecessary staff costs.

Description of the project

Characteristics of the enterprise

In this business plan of the photo studio, the photo studio provides the following list of services:

1. Studio photography (own employees) - 1300 - 5000 rubles per hour;
2. Studio for rent - 1000 - 2500 rubles for 2 hours.

Studio photography can have the following options:

• Taking pictures of objects;
• Artistic photography;
• Photos in the style of "Nude" (naked body);
• Portrait shooting;
• At the request of the client.

Some of the aforementioned services require special inventory or equipment (props, decor, macro lens, etc.), which can increase initial costs.

Niche in the market

The target audience

This column of the business plan of the photo studio determines the stylistic design of the premises for the business.

The target audience can be divided into the following demographic groups:

1. Men and women 18-36 years old. For this group, modern interior solutions in the loft style are suitable, or the old style - vintage, rustic “country” or “shabby chic” style with forged fittings, an abundance of textiles in light colors;
2. Married couples 28 - 46 years old. Popular styles for this category are modern, provence or classic. You will need fittings in a cozy family style, a soft sofa, perhaps a fireplace (artificial), or a solid table with dishes and decor for a family dinner.

Important! Divide the working area into several “islands” with different designs - this way you can satisfy the demand of both groups of the target audience.

Competitive analysis

In the regional market, competition in the field of professional photography services is still not very high. At the time of writing the business plan, there are about 20 professional photo studios in Samara. Such a small number of competitors allows you to physically visit each and evaluate its advantages / disadvantages.

Marketing strategy

The main emphasis in marketing should be on branding in order to distinguish the company from many others.

To do this, you can do the following:

• Development of corporate identity. Creation of a logo and corporate colors of the company, POS-materials (business cards, flyers, catalog, etc.).
• Creation of a personal website. When designing a website, the emphasis should be on creative design. For example, users will appreciate the 3D tour of the premises and the extensive portfolio. ...
• Publications. Information noise should be created around the photo studio. For this, groups on social networks are suitable, printed editions Samara and thematic communities.
• SMM promotion. Social media works very well in this niche. The reason is simple: the main clients of photo studios are young girls who spend a lot of time online.

Production plan

In this case, the most convenient form of business is individual entrepreneur. Required OKVED codes are indicated in the section "Characteristics of the project".

If even during the first start it is planned only to rent out the photo studio, please add the code 74.81 "Activities in the field of photography" in advance.

Room selection

When choosing a room, it should be borne in mind that in a photo studio, in addition to the photo zones themselves, there must be:

• dressing room
• wardrobe or space for personal belongings of clients
• bathroom
• workplace of the administrator.

You can reduce your initial rental costs by choosing a building in an industrial area. The only requirement is proximity public transport and the possibility of parking a personal car. The ideal option would be studio rooms with high ceilings.

• The cost of arranging the premises:
• Room design order - from 28,000 rubles;
• Repair and construction materials - from 90,000 rubles;
• Decorations and props - from 100,000 rubles (bought used).

The total amount will be within 218,000 rubles.

• Minimum set of equipment:
• Lightning equipment;
• Oktobox;
• Plain paper backgrounds;
• Background mounts;
• Light reflector;
• Beauty dish;
• Smoke generator;
• Fan;
• Sound equipment;
• Cooler with water.

Organizational plan

The workforce will consist of the following categories:

1. Administrators are employees responsible for the operation of the photo studio. Their competence is to customize the organization's equipment, handle customers, and receive payment. A minimum of two people are required. Working hours: from 9: 00-19: 00 seven days a week, shift 2/2. Receives a fixed payment of 18,000 rubles and a bonus of up to 2,000 rubles.
2. Photographers are employees who are paid as they work. The number can be any, depending on the possibilities of the premises of the photo studio. You must have your own equipment for work (camera and laptop). Work schedule: from 10: 00-19: 00 without days off (the schedule is conditionally free, does not require hiring in the state), shift 2/2. Payment of interest on each transaction (30% from photography in the studio and 45% from offsite).
3. Manager - an employee (often the owner) who makes managerial decisions. Is engaged in the marketing of the company, financial part and is responsible for the implementation of the planned development plans of the company. Payment and work schedule are negotiated individually.
4. Technical staff for repair work and cleaning the premises

Financial plan

A photo studio business plan requires an initial investment of 706,500 rubles. Most of this amount will be allocated for the renovation and arrangement of the photo studio premises. For the purchase of equipment, it is necessary to allocate from 100,000 rubles.

I Initial investment in the project
Expenditure item	Cost, rub.)
1. Company registration
Registration with government agencies and tax authorities. Opening a bank account	2 000
2. Marketing
Website development	120 000
Creation of design and production of POS materials	3 000
Internet Marketing	30 000
3. Preparation of the premises
Room design	28 000
Renovation and building materials	90 000
Decorations and props	100 000
Furniture	40 000
4. Equipment
The entire list of required equipment	108 500
5. Operating expenses
Premises for rent	30 000
Depreciation	6 500
Income tax	0
Marketing	15 000
Individual entrepreneurs' contributions to the Pension Fund of the Russian Federation, MHIF (quarterly)	7 000
FSS contributions (monthly)	500
Phot	94 000
	17 000
	15 000
TOTAL	706 500

Company cashflow

Name	1m	2 m	3m	4 m	5 m	6 m
Photo studio rent per month (in hours)	72	74	80	90	100	100
Average rental check	1350	1350	1350	1350	1350	1350
Number of photoshoots per month (in hours)	20	30	40	50	50	60
Average check of an hour of work	2500	2500	2500	2500	2500	2500
Project income	147200	174900	208000	246500	260000	285000
General income	161920	192390	228800	271150	286000	313500
General expenses	194715	201543	215728	237269	231160	244810
Premises for rent	30000	30000	30000	30000	30000	30000
Utility bills, communications and the Internet	17000	17000	17000	17000	17000	17000
Payroll (salary and percentage of the order)	94000	106000	118000	130000	130000	142000
Tax	9715	11543	13728	16269	17160	18810
Contributions to the FSS	500	500	500	500	500	500
Contributions to the Pension Fund and the MHIF	7000	0	0	7000	0	0
Marketing	15000	15000	15000	15000	15000	15000
Miscellaneous and unforeseen expenses	15000	15000	15000	15000	15000	15000
Depreciation	6500	6500	6500	6500	6500	6500
Net income + taxes + depreciation (EBITDA)	-16580	8890	33300	56650	78500	94000
Net income + taxes (EBIT)	-23080	2390	26800	50150	72000	87500
Net profit	-32795	-9153	13072	33881	54840	68690
Increased cash flow	-739295	-748448	-735376	-701495	-646655	-577965

The project reaches a break-even point in the third month of operation. The payback period of the project is 10 - 11 months.

Risk management

The danger for such a business is the negative reputation of the brand, due to the lack of professionalism of the employees. The risk can be reduced by hiring only qualified photographers and working with negative reviews in the media and social media.

Business plan for 2013

Creation of a photo studio LLC "Image"

Summary

Objective of the project

The purpose of organizing a photo studio is to provide the population with high-quality photography services, to provide a wide range of services in this area, as well as to create unique, vivid, emotional and artistic images.

The work of the “Image” studio is based on a new complex approach to photography. It represents an individual approach to each client by bringing experienced and creative stylists, makeup artists and photographers to the studio.

In the new studio, you can perform any professional photography, as well as all tasks related to computer image processing.

Occupation

The photo studio provides services for professional photography: on-site and studio. Photographing of portraits and portfolios, advertising, subject, interior, wedding, corporate, photo for documents can be carried out.

Equipment

Premises for a photo studio are planned to be rented, its area is 30m 2. The equipment is basic kit professional studio lighting Hensel Expert Student-500 KIT worth 41,490 rubles.

The need for funding

The amount of the start-up capital is 700,000 rubles, 500,000 rubles. it is planned to take a loan from Sberbank for 3 years from June 1, 2013, the lending rate is 16% per annum. Loan repayment - in accordance with the repayment schedule.

Financial appraisal of a photo studio

The payback period of the project is 18 months. The net cash flow in the third year of the project is RUB 2,325,250.08, the net profit will be RUB 2,358,964.48.

Thus, the above results of this project of organizing a photo studio indicate the feasibility of opening it. This will be ensured by an effective advertising policy and experienced specialists due to the high level of work organization, a sensitive approach to the individuality of the client, high quality work and, of course, a wide range of photography services.

1. Description of the enterprise and industry

Quality and professionalism! Photo studios in Novosibirsk focus on this. All photographers promise to take high-quality photos and on professional level... What is real quality and high professionalism?

Many people think that the quality of a photo is determined by sharpness, brightness, color and some other parameters. However, in reality, there are immeasurably more factors affecting the quality of a photograph. It is difficult, and almost impossible, to list everything that makes a photo really high quality. It is important to understand that quality is a combination of many factors, most of which cannot be felt, measured or evaluated.

In order to make a really high-quality photograph, it is not enough to have a complete set of the most expensive and modern professional technique and equipment. All this in the hands of an inept master or an amateur photographer will turn out to be useless and completely unnecessary. We must not forget that high-quality and professional photography- this is a work of art, therefore, in addition to the necessary equipment, experience, creativity, artistic vision, individual style of execution and the author's style of the specialist himself are extremely important. A professional photographer can be compared to a real artist. The same subject or plot performed by different photographers can turn out to be completely different. In addition, each genre in photography (portraits, photography of events and celebrations, portfolio and many others) has its own specifics that must be taken into account. Real masters of photography prefer to create in their own genre and know all the subtleties and nuances of this or that type of shooting.

The studio will be distinguished by its comprehensive approach to quality and professionalism in photography. It is planned to work in various genres: a photographic portrait, a photo session, interiors, nudity, subject photography, etc., the purchase of the entire arsenal of studio equipment for any type of shooting: impulse, softboxes, backgrounds, staging, subject tables and much more. Specialists will visit the customer with any necessary equipment. It is also planned to cooperate with private and corporate clients. Many advertising and holiday agencies and beauty studios, which will appreciate the skill of our photographers, experience and creative approach to business, can become regular customers in the future.

Photo studio "Image" is located in the city center, which provides convenience for consumers and an increase in demand for this service.

The size of the studio is 5-6 m. The ceiling height is 3 m. The total area of ​​the room is 30 m 2. There is also a separate dressing room for comfortable work with a makeup artist-stylist.

The technical equipment of our studio allows us to carry out a wide range of shooting work: this is artistic portrait photography, and the creation of model portfolios, photographing children and wedding photography, product photography for catalogs and much more. Individual work is carried out with each client, taking into account his wishes for photography, and the possibility of instant viewing of the footage on the viewing monitor is also provided.

There is a rich selection of backgrounds and props. Studio flash lighting equipment with a large selection of different fixtures and attachments allows you to create any lighting scheme, and our talented photographers will professionally carry out the necessary shots.

We invite photographers and amateurs to a conveniently located professional photo studio. You can rent a photo studio along with all professional lighting equipment.

2. Description of services

A wide range of photography services are offered in Novosibirsk, which are described below. photography studio marketing plan competition

Subject photography

One of the services of the photo studio is subject photography for catalogs and any other advertising products.

Or, as it is also called - catalog photography - shooting various objects and compositions from them, from clothes and shoes, food, perfumery, technology, to works of art.

Such photography is usually carried out in a studio. But for your convenience, we are ready to offer field photography, which we can carry out in a place convenient for you. This will save you time.

For outdoor photography, we have all the necessary lighting equipment, which allows us to carry out the task of photography in the same quality manner.

Wedding photography

Wedding photography from our photo studio is not a documentary report, but a transformation of reality. If you pick up a wedding photo made by us, you will be surprised ...

Only happiness, only bright moments. Professional wedding photographer will draw you a fairy tale that you have dreamed of since childhood.

Portrait photography

Portrait photography is perhaps one of the most interesting and demanded types of photography.

Its specificity lies in the fact that it is necessary not only to expressively and reliably show the external features, but also to try to reflect the character of a person and his emotional state, to reveal his inner world.

Photos of the documents

Photo studio "Image" provides field services to enterprises and organizations of various profiles for photographing for documents (photo for documents).

For your convenience, we are ready to offer an express service of photo for documents, which includes:

Departure of the photographer to your company;

Taking photographs.

Now you can order a photo for documents and get ready-made photos without leaving your office!

Portfolio

A portfolio is a photo album for presentation. Portfolios are essential for models, actors, creative professionals, public figures, as well as all those who want to transform or try themselves in a new role. A portfolio is required for employment or for castings, screenings and contests. Often, it is the quality of the portfolio that plays a decisive role in choosing a candidate for a particular project. That's why creative people pay special attention to creating an original and professional portfolio.

In the process of working on a portfolio, photo artists of our studio will create unique, individual and memorable images, reveal new facets of your talent, change your image, create a new style, and emphasize character traits.

At your request, we can provide you with ready-made material for photography both in digital form (i.e. recording on a CD), and on a slide, negative or photographs.

A consumer wishing to use the services of a photo studio can find out the necessary information both by phone and at the office of the photo studio. The administrator will answer all questions and write down all the wishes of the client (time, place, nature of the shooting, etc.). In addition, the stylist of the photo studio, at the request of the client, will create for you a bright, unique image that you can choose from magazines and ready-made portfolios.

A photo session can last from one hour to six hours, depending on the purpose and type of shooting. Throughout the photo session, a make-up artist will work with you, correcting and complementing small details of the image.

After the end of filming, the client can view his photos and choose the most successful ones, indicating the format and individual details, and a professional photographer will arrange and process the selected images. Photos will be ready at any time you want.

The printout will be made in connection with the cooperation with the Cosmos company (on the basis of a joint activity agreement).

3. Market research and analysis

During the development of this business plan, an analysis was carried out potential consumers photo services.

The survey was conducted in the form of a questionnaire survey of the population in the center of Novosibirsk in order to obtain reliable information on the necessity of using these services by consumers and identifying the wishes of consumers regarding the terms of prices for these services.

100 people were interviewed: 70 girls and 30 men aged 16 to 45 years. The survey was conducted in such beauty salons as Bagira, Valerie, Aphrodite, Aquamarine, as well as among visitors to the entertainment complexes Mega, Siberian Mall, Sun City, Aura, Royal The park". A sample of the proposed questionnaire is shown below.

Dear respondents! We ask you to answer the questions below regarding the opening of a new photo studio in our city and identifying your wishes and preferences in the field of photography services. The survey is conducted anonymously. Your gender: female, male. Age: 16-20, 20-25, 25-30, 30-35, 35-40, and more. Which of the following categories do you belong to: student, student, employee, other. Income level per month, thousand rubles: 5-10, 10-15, 15-20, more than 20. Have you used the services of any photo studios before: yes, no How relevant is the opening of a new modern photo studio in our city: very actual, irrelevant, I see no point. Are you ready to shoot in a new photo studio now: yes, no, I don’t know. How much are you willing to pay for professional photography: from 1,500 to 3,000 rubles, from 3,000 to 5,000 rubles, from 5,000 to 10,000 rubles, from 10,000 rubles. and higher. Do you think the price of a professional photo session is 10 thousand rubles, including the services of a makeup artist and a stylist: yes - high, acceptable, no - ready to pay more. Thank you for your participation! Good luck!

The data is systematized.

60% of the respondents are girls aged 16 to 30 and men from 20 to 30 years old with an average income of 15 thousand rubles, who consider opening a new photo studio necessary and are ready to place an order;

20% of the respondents are men and women aged 30 and over with an average income of 20 thousand rubles, who have never used the professional services of photo studios and would like to try this service;

15% of the respondents are students and employees with an average income of 5-8 thousand rubles. expressed their opinion about the high price of such services;

5% of respondents do not see the point in opening a photo studio.

Based on the analysis of consumer preferences, it can be concluded that it is advisable to open a professional photo studio in the city center to satisfy various types of photography services.

4. Competition and competitive advantages

There are 3 studios in Novosibirsk that provide an expanded range of services for professional photography in various directions. These are such photo studios as Sakura, Deja Vu, Funky. These three photo studios are the real competitors. Also, one cannot exclude from competitors the activities of private photographers working in the photo services market of our city and occupying a significant share of this market. Let's analyze competitors using the SWOT analysis method, the data of which are shown in Table 1.

Table 1 - Characteristics of competitors

Competitors	Strengths	Weaknesses
1. "Sakura" st. Potaninskaya 3a	· Professionalism of the photographer; · Large area of ​​the premises; · Provision of various types of photography (portfolio, visiting, wedding).	· One professional photographer; · High prices for services; · Lack of makeup artist services.
2. "Deja Vu" Karl Marx Ave., 51		· Low wages of employees; · Long terms of order execution; · Lack of individual work with clients.
3. "Funky" st. Maxim Gorky, 39 office 311	· New equipment; · Location in the city center; · Providing discounts to regular customers.

The specialists of the “Image” studio will approach each client and each photographic job individually. It is important for us to quickly and efficiently fulfill all your wishes by offering reasonable prices for any of the photography services.

Photographers have many years of experience in shooting. And to receive high quality photos only modern professional photographic equipment helps. In addition, during the photo session, in addition to the client and the photographer, a stylist and a make-up artist will take part. In the process of shooting, they will work on creating a unique and original image.

The location of the “Image” photo studio in the city center will attract a large number of clients and quickly gain popularity.

Energetic and responsible staff of the photo studio, high level organization of work, a sensitive approach to the individuality of the client, high quality of work, provision of discounts, and, of course, a wide range of photography services - all these advantages will be highly appreciated by our clients.

5. Marketing plan

Photo studio "Image" will offer on the market of photographic services in Novosibirsk the division of shooting by type and price, which will provide convenience in choosing photography in accordance with the individual wishes and incomes of clients. This division is shown in Table 2.

Table 2 - Price list of the photo studio "Image", in rubles

Type / type of photo services	Economy	Classic	Extra
POSITIONAL PHOTOGRAPHY(professional staged photography using studio light)
Mini-portfolio shooting
Shooting for a professional portfolio
Model portfolio
Erotic photography
Nude photography
Shooting interiors and architecture
Off-site photography, with professional lighting equipment and hourly pay (includes all types of staged photography for a magazine, portfolio, etc.)
SHOOTING A PORTRAIT IN THE STUDIO
Art portrait
Group portrait
Family portrait
Child portrait
SHOOTING A PORTRAIT ON THE DEPARTURE
Classic black and white portrait
Art portrait
Group portrait
Family portrait
Child portrait
REPORT PHOTOGRAPHY
Sequential shooting
Wedding photography
OTHER SERVICES
Work of a stylist-make-up artist
Additional photo retouching
Recording on electronic media	from 50 to 100

In addition, the client is offered tea or coffee free of charge.

The Economy tariff assumes 100% prepayment. The "Classic" tariff assumes at least 50% prepayment. The presence of unauthorized persons not participating in the shooting process is not encouraged.

The following methods of stimulating photography services are proposed:

Off-site photography to any part of Novosibirsk.

Exit service of enterprises and organizations for photographing documents.

5% discount for birthday people, newlyweds and children.

For clients who have chosen the "Extra" price - a set of frames for photos as a gift. Consider the required advertising costs shown in Table 3.

To calculate the cost, we also need monthly advertising costs. Because booklets will not be printed every month, we will only take into account the costs of advertising in magazines and radio - advertising: (18,000 + 180,000) / 12 = 16,500 rubles / month.

For the successful development of the photo studio, it is planned to improve it in accordance with the development of society and technology.

In the future, it is planned to expand the area of ​​the photo studio, increase the number of employees, and improve their professionalism. We want to expand the level of advertising photography for advertising catalogs, company brochures, calendars, posters, postcards, packaging, magazine publications, outdoor advertising.

Another innovation will be the publication of its own magazine "Image", which will publish interesting articles on the technique of organizing photography, on new achievements not only in photography, but also on style and fashion, and one of the best photo sessions of the month will be presented.

In the course of the development of a photo studio, various difficulties may arise associated with competition, equipment malfunction, and a lack of personnel.

Another problem that can be encountered is the late fulfillment by the company of photo printing services, the timing of orders.

6. Production plan

Now on the market of photographic equipment there is a large assortment of offers for its sale of various quality, level and price. On the advice of experts in the field of photography services and the advice of consultants in hardware stores, a decision was made to purchase imported equipment Hensel Expert, which supplies the Moscow market of photographic services. Were considered all the proposed options on the Internet. The preference was given to the Hensel Expert Student-500 KIT kit - this is a basic set of professional studio lighting worth 41,490 rubles. The choice was made in favor of this kit, since at relatively low prices, this equipment occupies a small area and can be easily converted to larger production facilities. In addition, this amount includes a one-year warranty service for the equipment and free replacement spare parts for this period of time. Hensel Expert has official distributors in Moscow, so at any time it can advise free of charge about any problems that have arisen.

The equipment for the provision of photography services is fully functional. The set of equipment includes the following parts:

Lighting 2x 500J,

Two racks 69-200 cm,

One standard 504 reflector,

One umbrella reflector 87,

One bag for two 4200 units.

Premises with an area of ​​52 m 2 for the opening of a photo studio are supposed to be rented. For this, there is a corresponding agreement, according to which the rental price per month, taking into account the security and fire complex, utilities, telephone costs, is 80,000 rubles. per month. The room is ready for the provision of photography services and does not require additional funds for repairs.

In addition, to get started, you need such additional devices as a studio flash, a GRIFON Spider reflector, a reflector holder, background equipment, as well as two professional Canon cameras.

The stylist's accessory kit includes:

Trillage;

A set of scissors, combs, clips, curlers;

Apron, towels;

A set of hair care products: shampoo, balm, styling gel, mousse, varnish, wax, shine.

A set of decorative cosmetics: mascara, eye shadow, eyeliner, foundation, powder, blush, lipstick.

The total amount of such a set is 50,000 rubles.

The required equipment is shown in table 4.

Table 4 - Requirements for equipment

Equipment identification	Unit measurements	Quantity	Unit cost, rub.	The amount of equipment costs, rub.
1. A set of professional studio lighting
2. Studio flash
3. Reflector "Spider" GRIFON
4. Holder for reflector
5. Background equipment
6. Professional camera
7. Personal computer
8. Photo printer
9. Chairs
11. Office tables
14. Mirror
15. Stylist supplies
16. Phone
17. Stationery set
18. Alarm equipment with installation
19. Fire extinguisher
20. Fan
22. Air conditioner
23. Kettle
24. Tea set
TOTAL				423 930

Thus, this equipment will be enough to start efficient work.

Taking the depreciation rate of 8%, we find the depreciation deductions for the year:

930 * 8% = 33 914.4 rubles / year.

To calculate the cost, we need depreciation for the month:

914.4 / 12 = 2 826.2 rubles / month

As a result, the amount of capital costs will be equal (table 5):

Table 5 - Capital costs

When describing the production process, it is necessary to indicate the production schedule. It is supposed to organize a ten-hour working day, with one day off - Sunday (26 working days a month). Because we provide outdoor photography services, you should calculate the cost of gasoline. Note that the photographer has a private car. On a contractual basis, we will pay him the cost of gasoline in work time... Let's calculate the average gasoline costs for a month and a year:

* - the average daily mileage of a car is on average 5 km, the number of working days in a month is taken as 26 days. not all orders are related to outdoor photography, then 13 days in a month were taken for calculation (26/2).

** - the number of working days in a year is taken 280 days, but since Since not all orders are related to outdoor photography, an average of 140 days a year was taken for the calculation (280/2).

Every month we need to purchase and update accessories for the stylist, buy additional accessories to improve photography - we will call all this materials, the cost of which will average 5,000 rubles. per month and, accordingly, 60,000 rubles. per year (the amount includes the cost of balloons, various types of fabrics that decorate photography, various decorations in the form of beads, belts, hairpins, flowers, glossy magazines)

It should be noted that the photographer's personal car is not on the studio's balance sheet, so the organization should not pay road user tax.

The interest rate of the loan set by the bank = 16% It follows from this that in addition to the interest paid to the bank, we also repay the principal loan amount (it is 500,000 rubles / 36 months = 13,888.89 rubles). The payment to the bank per month will be within 20,875 rubles. and will gradually decrease.

Table 6 - Loan repayment schedule for the project period

Total				500 000		136232,9

Thus, in the first year, the loan repayment will be 233,036.54 rubles. (column 5+ column 7), in the second year - 205 091.34 rubles, and in the third year - 177 146.12 rubles. As you can see from the table, the overpayment will amount to 136,232.9 rubles.

7. Organizational plan

To organize production, it is necessary to hire workers and provide them with a certain amount of wages. It is planned to submit recruitment advertisements to newspapers and magazines and consider all candidates. The data for the selection of personnel will be: their accumulated experience - work experience, and photographers will offer their work and finished photographs, according to which the best specialist in the field of photography will be selected as a result. Data on employees and wages are shown in Table 7.

Table 7 - Calculation of the monthly and annual payroll, rubles.

Job title	Number of people		20% district coefficient	30% surcharge
					per month
1. Director
2. Administrator
3. Photographer
4. Photographer-designer
5. Makeup stylist
6. Cleaning lady

Thus, the staff of the studio will be 6 people. Such a small staff will be enough to fulfill from 1 to 10 orders per week, from 26 to 40 orders per month.

The director is engaged in the assignment of duties of subordinates, monitors their implementation, is engaged in the conclusion of contracts, performs the function of an accountant, plans the further development of the studio.

The administrator works with clients, accepting their orders and wishes, advises consumers on the issues that have arisen, and also carries out all operations to pay for the services provided.

The photographer-designer, in addition to the direct functions of the photographer (photography and the choice of the best angles), carries out the processing of the obtained photographs, their retouching, editing, recording of the electronic version and printing in the "Cosmos" company.

The stylist-make-up artist works on the image of the client, which the stylist suggested himself or according to the client's preference. His job is to create hairstyles and apply makeup. In addition, he corrects and complements small details during the photo session. The wages earned are included in the cost of the finished product.

Photographers must have work experience, a creative approach to each client, and take into account their wishes and age. The selection is planned to be done by interviewing and viewing their pictures and albums. Make-up stylist must have at least 3 years of work experience in the presence of diplomas and awards of the regional level. The administrator (as well as the photographer-designer) must have higher education, experience with computers, be able to work in Microsoft Office, Corel Draw, Adobe Photoshop and other programs related to the processing and correction of electronic images.

The director distributes all the work at planning meetings, which will be held every Monday. There, the work done for the previous period will be discussed, shortcomings and new proposals, assessments and conclusions will be identified. The director will be able to advise his employees on issues that have arisen in the course of their activities and help resolve these issues. Photographers own the copyright for their photographs, which are documented. All employees are paid wages on plastic cards on the 28th of every month. In addition to the salary, photographers may be charged interest for overfulfilment of orders in the amount of 30% of each order.

The photo studio will have its own print, a book of complaints and suggestions, and a client corner with a price list, a procedure for carrying out a photo session, with new information in the field of photography, etc.

8. Financial plan

Doing everything necessary calculations, you should make a calculation of the cost of a unit of production (Table 8). The cost price calculated for a year will be necessary for us in the future to calculate profit and loss.

Table 8 - Total cost of production

Cost elements	Amount, rubles
1.Materials
2. Labor costs of all staff: contributions to the pension fund		1 008 000 362 880
3. Depreciation
4. Other expenses: rent (taking into account the security and fire complex, utilities, telephone costs); advertising; taxes (included in the cost price); loan repayment; other expenses (gasoline)	80 000 16 500 - 20 875 813	960 000 208 000 - 233 036,54 8 750

Based on the calculations given in the previous sections, the start-up capital is equal to 700,000 rubles, 500,000 rubles. planned to take a loan from Sberbank for 3 years from June 1, 2008, lending rate - 16% per annum.

After calculating all the necessary data, you should provide data on the indicators obtained. Below is a table of the projected amount of revenue and profit (table 9).

Table 9 - Forecasted revenue and profit, rub.

Fixed costs of a photo studio include rent, depreciation, advertising costs, administrative staff salaries, loan repayments, and variables - workers' salaries, materials, fuel.

Table12 - Calculation of the payback period of the project

The profitability of the project will be:

PI1 - in general, the project is acceptable, because according to inequality, the organization is in a good position.

The payback period of the project will be 18 months.

9. Risks

In the process of work, the photo studio may face the following risks:

) difficulties in recruiting qualified personnel;

) insufficient level of wages;

) instability of demand.

The first risk is insignificant because at present, the society is developing and therefore among the large number of those wishing to work in our studio, you can choose the best specialists in the field of photo services.

Dissatisfaction wages may arise in connection with an increase in variable costs, which can adversely affect the productivity of workers. Therefore, it is necessary to effectively motivate staff, ensure team cohesion and psychological support.

Demand volatility can be associated with the season, for example, in summer period the number of customers will significantly decrease due to vacations, vacations, etc., the decrease in demand may be affected by the lower cost of photography services from competitors, as well as their effective advertising. In such conditions, it is necessary to provide discounts to customers during the "low season", monitor the activities of competitors, adjust prices for services and, finally, sufficiently advertise the services of the photo studio "Image".

Bibliography

Alekseeva M.M. Planning the firm's activities: Study guide... -M .: Finance and Statistics, 1997.

Balabanov I.T. "Fundamentals of Financial Management". - M: Finance and Statistics, 1999 .-- 610 p.

Business planning: Textbook / Ed. V.M. Popov and S.I. Lyapunov.-M .: Finance and statistics, 2001.-672 p .: ill.

Chizhkov L. I "Diagnostics of cars" - M: FORUM: INFRA-M, 2002-280 p.

With the development of digital technologies, photography and photo studio business is gaining popularity every day. And, despite the tough competition, this niche is still not fully mastered. Today, with high-tech gadgets, almost everyone can take good photographs. What, then, are photo salons needed for?

For professional photographs, filling a catalog and creating advertising brochures - you cannot do without the services of a photo studio. In this article, we will present a photo studio business plan and tell you in detail how to start this project from scratch.

Why write a business plan?

The implementation of any business idea should always be preceded by a planning stage. Writing a business plan will help analyze the market situation, evaluate the project from the position of strengths and weaknesses, calculate the profitability, costs and payback of the business.

Moreover, if start-up capital is completely absent and there is a need to attract investors, without of this document not enough.

But here you need to understand that attracting investors is not always profitable. If it turns out to start a business without third-party capital investments, then it is better to embody the idea on your own. How realistic it is and how much effort, cost and time will have to be put in for this, the ready-made business plan will show.

A well-written business plan will become a step-by-step guide in the future that will allow you to achieve your goal without deviating from the main idea.

The document reflects all aspects of the activity and helps to plan the sequence of actions necessary for successful implementation enterprise goals.

He helps:

• analyze the competitive environment;
• write the required amount of raw materials and equipment to implement the idea;
• define the target audience;
• calculate the payback period of the business;
• analyze the strengths and weaknesses of the project.

If you plan to turn to private investors for help in starting a business, then you will need to draw up two documents: for internal and external use.

A plan for internal use is written to calculate the real payback and assess the risks.

Here, in no case should the data be distorted, ignoring the weaknesses. You must clearly understand all external and internal threats to your business, calculate the real payback period and the costs that will stand for the implementation of the business.

It is advisable for investors to write a slightly different document that demonstrates the business idea from the advantageous point of view. Of course, this does not mean intentional data corruption and false numbers. But hidden threats, many weaknesses can be mitigated in this document.

Please note that when offering a document to investors for study, they will first of all pay attention to the following points:

• market analysis;
• the amount of costs;
• assortment of goods (services);
• payback period;
• pricing policy;
• sales channel system;
• advertising strategy.

Having analyzed the market for these services in your region, and having familiarized yourself with the proposals of competitors, it is important to highlight the popular and related services that you can offer to your customers.

The main services can be:

• family photo sessions;
• portfolio of models;
• advertising brochures;
• subject photography for advertising purposes;
• photo for documents and vignettes;
• outdoor shooting for celebrations, weddings, anniversaries;
• shooting Love Story;
• shooting pets

An additional service that will help not only generate income, but also attract customers through partners can be:

• professional make-up;
• art painting of the body with henna;
• printing of photo books, etc.

Photo studio business plan diagram

In order to make it easier to write a business plan for a photo studio, try to rely on standard points:

1. Summary.
2. General Provisions.
3. Market analysis.
4. Product description.
5. Marketing and strategic plan.
6. Costs.
7. Production plan.
8. Organizational plan.

Pros and cons of business photo studio ideas

Before we start writing a business plan and implementing the idea itself, let's analyze the advantages and disadvantages of this project, identifying the strengths and weaknesses.

Advantages:

1. High demand. Despite the fact that everyone today has gadgets and the ability to take pictures, the demand for professional images is growing every day. If you live in a big city, a large number of people will use this service, which will allow you to quickly reach a good profitability.
2. Regular customers. Despite the high competition, good service and professionalism of the photographer is a key success factor. This is what will allow you to create a base of regular customers who will not turn to another studio for this service.

But, despite all the visible advantages of this business idea, it would be unfair not to mention the disadvantages of opening a photo studio.

Flaws:

Given the high competition, the main emphasis when writing a business plan should be made precisely on market analysis and search for the target audience. All this will allow you to occupy your own niche in the market and really offer the client a worthy product.

Summary or relevance of the project

In the field of photography main goal and the task is to provide people with high-quality professional images. Today, with the development of digital technology and the popularization of photo images, the quality requirements have increased dramatically. Therefore, in this area a priority is precisely the provision of services of the highest quality.

A lot of projects and events require high-quality pictures taken in the salon. Advertising campaigns, filling catalogs, wedding photography and themed sessions all require a good professional salon.

Photo salons allow you to organize a whole range of related services at their base, which allows you to demonstrate a high level of service to customers and additionally extract profit from this.

Customers who order a photo session in the salon can additionally offer the services of a make-up artist, stylist, hairdresser. This will expand your customer base, attract additional business partners and reap the double benefits.

Analysis of the photo services market

After analyzing this industry, it can be noted that the sphere of photo services is just emerging in our country. With the increase in the volume of sales of digital electronic gadgets, the spread of social networks, etc. the demand for high-quality professional photos is increasing every day.

Part of the niche is occupied by large entrepreneurs, but the market capacity allows starting a business in this area without fear of tough competition.

The increase in the demand of ordinary citizens for the service of professional studio photography leads to the creation of such agencies. It was the massive popularization of social networks that pushed people to create professional portfolios.

The services of a professional photographer are in great demand at various special events: weddings, banquets, anniversaries. At the same time, family photo sessions on the occasion of various holidays are becoming a fashionable trend: the birth or expectation of a child, anniversary of a relationship or marriage, New Year or themed photo sessions.

The strongest competitors in this business are private photographers who offer lower prices. But these are different niches, which, with a well-planned and offered service to the client, do not overlap.

When analyzing the market for photo services in a particular city, calculate how many studios are already operating in the city. Determine their location, analyze what caused this choice.

At the stage of searching for premises, this information will be very useful and will allow you to take a strong competitive position.

Video. How to open your own photo studio?

Step-by-step instructions on how to open a photo studio

Before the implementation of the business itself, the purchase of equipment and the search for premises, great attention should be paid to the paperwork.

1. Paperwork

For a person taking their first steps in the business of providing photo services, this stage will cause certain difficulties.

You must first register an individual entrepreneur. This procedure is carried out in tax office where the following documents are presented:

• passport of a citizen of the Russian Federation;
• a receipt for payment of the state fee (800 rubles).
• Application form P21001.

After submitting all the documents, the employee of the Federal Tax Service examines the documents within 5 working days, after which he issues a Certificate of registration of the individual entrepreneur.

According to this scheme, the entrepreneur pays 6% of all profits and contributions to the Pension Fund, FFOMS.

• passport of a citizen of the Russian Federation;
• IP registration certificate;
• a document confirming tax registration;
• premises lease agreement;
• medical records of employees (in the event that you hire staff);
• permission of the fire service and sanitary and epidemiological station.

For the salon, location is not a key factor. If you plan to make the main focus of your activity on the execution of corporate orders, then you can save on this part of the cost and rent a room in a residential area, in an industrial zone.

If you intend to open a premium-level salon, where a high level of service will be realized and the price of the highest segment is set, then you need to find a room in the central part of the city.

First of all, explore the area and see if there are similar agencies nearby. It would be a big mistake to open a studio 300-500 meters away from a competitor.

Pay attention not only to the total area of ​​the premises, but also to the area around: the number of parking spaces, the traffic intersection, etc. It should be convenient for clients to get to the studio.

The main requirement for a photo studio space is the height of the ceilings. For implementation professional activity, a height of at least 3 meters is required.

For a small salon, an area of ​​50-60 square meters is enough. More area will be allocated for the shooting area. The rest of the area must be left for the wardrobe, the place of work of the makeup artist, the administrator's area, etc.

Also consider the light source in the room. Part of the studio needs to have direct daylight. Other windows, if necessary, can be closed with curtains.

The design of a photo studio depends on the individual preferences of a businessman. As a rule, the walls are painted in one color so that later this area can be used as an additional photo location.

The price of renting premises, in many respects, will be determined by the peculiarity of the region and the distance from the center. Therefore, it is difficult to talk about the average price per square meter here.

1. Equipment purchase

Let's determine what equipment will need to be purchased for a professional photo studio. Even a minimal set of equipment will require serious investment:

• SLR camera;
• a set of interchangeable lenses;
• flash;
• lighting devices (at least 4 units);
• stands and honeycomb attachments, softboxes, curtains, exposure meters, etc .;
• set of special backgrounds.

From additional equipment you need to purchase:

• large mirror for visitors;
• furniture for clients and administrator;
• set of decorations.

1. Personnel search

The entire staff of a photo studio, in principle, can consist of one photographer. But if you are really going to offer quality service to your customers, then you will need to invite an administrator to work.

Before hiring a photographer, be sure to check out his portfolio and ask for work experience.

If you are planning a large-scale service that will include a wide range of services, then you will have to look for the following specialists:

• makeup artist;
• additional photographer;
• assistant;
• image processing designer;
• accountant.

A good professional photographer is the key to business success.

The main target audience of this business are women and girls between the ages of 15 and 50.

This service will also be actively used by married couples, young mothers, girls expecting a baby, and novice models.

The sale of these types of services is active and it is necessary to organize an advertising campaign to promote the business.

Advertising determines the success of any business and future profits. You can, of course, open a studio item and wait for the effect of a "satisfied customer" to work, which will begin to transfer information about the quality of service to other customers along the chain. Or you can take the situation into your own hands and organize an advertising campaign in order to attract as many customers as possible.

Study the actions of competitors and analyze how they advertise their services. It is difficult to give advice regarding advertising campaign, since everything depends on regional specificities... Consider the specifics of the city, the number of studios that are already working in it.

• distribution of leaflets in places of mass influx of people;
• public transport advertising;
• newspaper ads;
• bigboards;
• promotion in social networks;
• partnership programs.

From time to time, you can hold various promotions, offering a discount on services on certain days, or launch a discount system.

It is advisable to create a good website that will attract new customers and allow you to upload your work. A plan like this should really help your business move forward.
Particular emphasis should be placed on partnership programs, since this service sector involves close cooperation with such specialists as a make-up artist, stylist, hairdresser, taxi drivers, etc.

You can think over the concept of an affiliate program and involve several participants in its implementation. For example, you can negotiate with beauty salons, which order hairstyles and visage for weddings about discounts on photo shoots.

Over time, you will develop a base of your masters, with whom you will cooperate on a mutually beneficial relationship.

Please note that the pricing policy of the salon should correspond to the level of the offered service. If you have made a bet on affordable prices, you can limit yourself to renting a small room and a budget option for repairs, signs, etc. To provide services of a premium level, you will have to invest a considerable amount of money, so that the service corresponds to the price.

Production plan

The main production costs include:

• rental of premises;
• procurement professional equipment(cameras, tripods, light);
• decorations for photo zones;
• renovation of the premises.

The financial plan is calculated for a period of 1-2 years, taking into account all costs, income, tax and credit payments, etc. In this part, it is imperative to reflect the amount of the expected investment, your own cash injections, and calculate the payback period of the project.

When using investment funds, it is imperative to indicate the purpose of this money (for example, the purchase of professional equipment for a studio or renovation, the purchase of furniture).

This part of the plan reflects all the costs associated with the implementation of a business idea.

Below we give an example of an estimate for opening a photo studio. The estimate is approximate and depends on the scale of the business, the location of the point, the area of ​​the rented premises.

• registration of documents and certificates will require about 10,000 rubles;
• monthly rent of premises - 20,000 rubles;
• utilities - 20,000 rubles;
• purchase of professional equipment - 300,000 rubles;
• pay for two employees - from 40,000 rubles;
• repair work - 100,000 rubles;
• advertising campaign (for the first month) - 10 thousand rubles.

TOTAL: 500 thousand rubles.

Risks and guarantees

To determine the strengths and weaknesses of the business, we will perform a small SWOT analysis.

SWOT analysis is an analysis that identifies the strengths and weaknesses of the project, external threats and opportunities to overcome them.

Strengths of the photo studio:

• Individual approach to each client;
• high quality of service;
• high speed of service provision;
• professional equipment;
• creative approach to creating original photo sessions.

TO weaknesses businesses include:

• large investments;
• high cost of services;
• limited sales market.

Threats to the photo studio are:

• reduced demand in the domestic market;
• dumping pricing policy of competitors;
• high competition in the city.

The possibilities are:

• expanding the range of services;
• ensuring loyalty by expanding the service;
• improving IT for service delivery;
• self-development of specialists (attendance at seminars, etc.);
• cooperation with partners;
• the appearance of regular customers.

On average, 1 hour of work of a professional photo studio brings about 2 thousand rubles. Of course, it's not worth counting on a full 10-hour load right away. In the first 5-6 months, the studio will work 3-4 hours per day.

Even based on these calculations, we get 8 thousand a day and 240 thousand rubles a month in the first 5-6 months.

For the first six months, the estimated profit will be 1,440.00 rubles.

We plan that in the second half of the year the studio will reach a daily turnover of 10-12 hours, then you can calculate the annual income:

2 thousand rubles * 10 hours of work = 20 thousand rubles a day.

20 tr. * 30 days * 6 months = 3600.00 per year.

So, the average annual turnover is: 1440.00 + 3600.00 = 504000 rubles.

Taking into account the amount of investments in the amount of 500 thousand rubles, the payback period of this business will be 3 months.

Conclusion

The business idea of ​​opening a photo studio in our time is very attractive and relevant. Despite the fairly large capital investments, the payback period, as we saw, for this project is quite effective.

This factor will be greatly influenced by the professionalism of the photographer, the service of the studio and its favorable location.

Video. Opening a Photo Studio - Step by Step Guide

Photo salons, photo studios - at first glance, it may seem that this type of business has lost its popularity. All those who think so are deeply mistaken. It would seem that new can be undertaken when digital technologies burst into our lives. Now almost everyone knows how to photograph and print pictures. Then what are the salons for, where the masters work miracles?

IN modern world the photo services market is developing by leaps and bounds. Photography has long won our hearts and has become an integral part of everyone's life. This type of product enjoys constant success among the population of all social strata and positions.

The leading place in the segment of this market is adequately occupied by private entrepreneurs and enterprises in need of advertising products, as well as ordinary people who prefer high-quality professional photo... A business plan is offered to your attention: "How to open a photo studio?"

The relevance of this type of business

The main aim This type of human creative activity is to provide everyone with good pictures that meet high aesthetic requirements.

Priority a task- providing services of the highest quality.

Photo salons and photo studios are especially relevant among novice businessmen. If desired, an amateur can grow into a real pro and open a photo studio from scratch with a list of various services. For example, you can offer clients to use the services of a professional makeup artist - everyone wants to make their appearance even more attractive. The owner of the salon can have a double benefit from this.

Summing up the above, we can safely say that the most relevant sphere today is the service sector, which includes photography.

Analysis of the photography services market and competitors

Analyzing this area entrepreneurial activity, at the moment, her state can be described as transitional. This is due to the fact that the digital technologies market is just emerging and emerging in Russia.

Several indicators characterizing the prospects for the development of this type of business.

• The Russian Association of Trade Companies and Manufacturers of Household Appliances conducted research, as a result of which it was found that about 40% of Russian families have cameras. At the same time, there are much more film cameras than digital ones.
• The modern market is insufficiently saturated with new generation equipment. There is a rather high risk of purchasing low-quality products.
• Sales volumes digital cameras are growing steadily, which indicates the incomplete saturation of the consumer market.

Today we can state the following fact: with the increase in the number of sales of cameras, the need for the provision of photo workshop services is significantly reduced. Technologies for processing and printing photographs have become more accessible. Almost everyone has an inkjet or laser printer... Scientific developments allow you to get high-quality images at an affordable price at home.

Analyzing the industry market in this area, we can conclude that a surge of interest in this type of business is still ahead. These forecasts are associated with an increase in sales of professional equipment. There is no strong competition on the market at the moment. Therefore, advice to all comers - get into business right now.

The analysis of competitors suggests that there are not many professional studios in Russia that are ready to compete with European standards. Therefore, when starting your own business in this area, you need to carefully weigh the pros and cons. If you decide to try your own hand at creating beautiful pictures, you need to attend courses or seminars of famous masters, learn from them high-quality photography, try to create a creative atmosphere in your team and try to find a creative approach to each client.

What do you need to open a photo studio?

In order to open a photo studio, it is not necessary to have a license, it is enough to be an individual entrepreneur. As in any other business, it is important to take responsibility for the choice of premises and staffing.

Premises and decoration

At the very beginning of a business, it is preferable to rent a room for a photo studio.

The location of the salon should suit your work preferences. If you plan to do only corporate orders, it is quite possible to use the premises in the industrial area.

To serve private clients, you need to choose a building closer to the city center, near a large number of people. These can be educational institutions or government agencies... Do not forget about convenient parking spaces - if they are absent, it is unlikely that a wedding cortege will be able to drive up to your salon.

The main requirement for the room for a photo studio is the height of the ceilings - it must be at least 3 meters, the area - at least 50-60 sq. m. The largest number of square meters will have to be allocated for a place for shooting. The equipment will take up a lot of space, so it will not be possible to save. You will also need a place for a make-up artist and an area for the administrator.

It is impossible to convert an ordinary apartment into a professional studio - the height of the ceilings will not allow you to do this. If the ceiling is not high enough, it will be impossible to set the lighting for good shooting.

The design of the studio will completely depend on the preferences of the photographer. Walls are usually painted white or gray - the main thing is that they are in the same tone. The windows are covered with blinds or blackout curtains - this is necessary for long exposure photography.

The wedding business requires a lot of return, significant investment. But nonetheless, given view business is known for its profitability. how to open your bridal salon and make money on it.

Costs and Benefits

How much does it cost to open a photo studio?

In addition to the costs of opening a studio, you will need to invest some funds on equipment, props, furniture and some elements to create additional comfort.

From your own funds, you will have to invest about 250 thousand rubles, and you will also have to attract bank loans.

Fixed assets are:

• camera - about 70 thousand rubles;
• lens - 100,000 rubles;
• flash - 20,000 rubles;
• lighting equipment - 150 - 200,000 rubles;
• details - 25 - 30,000 rubles;
• computer and Appliances- about 80 thousand more rubles.

According to approximate calculations, you will have to spend about 500 - 600 thousand rubles in the first few months.

Is it profitable to open a photo studio?

At first, you will work at a loss, as you will have to lower prices to attract customers. The photo studio will be able to make a profit only when it is fully loaded, with an 8-hour working day of the staff and your full dedication.

If loaded correctly, a photo studio can go to work up to 12 hours a day in a year. All initial investment will pay off in about a year.

The profitability of a photo studio is about 80% - this is not a bad figure. With a competent and efficient organization of work in a year, you can make a profit of up to 200,000 rubles. per month.

Summary

There are so many good professional photographers on the market. In order not to be mistaken when choosing personnel, you must carefully familiarize yourself with the applicant's resume for the position.

A document designated as a "resume" should always be at hand with every specialist. It describes the professional life and abilities of the job seeker. Finding an employee using this document is much easier.

Thus, a competently drawn up business plan for opening a photo studio will allow you to calculate in advance all the pros and cons of this enterprise, will help in choosing equipment and recruiting personnel.

Did the article help? Subscribe to our communities.