A ready-made business plan for a recreation center, camp site - a sample with calculations and a financial model. An example of opening a tourist recreation center Download a business plan for a holiday home

How to arrange a recreation center

Financial calculations

How to attract customers

The purpose of drawing up a business plan

What are the upfront costs?

Organizational and legal form

The overall picture of expenses and income

How to open a recreation center?

Recreation center business plan

How to open a recreation center?

Recreation center business plan

2. Description of the business, product or service

3. Description of the sales market

4. Sales and Marketing

5. Production plan

6. Organizational structure

7. Financial plan

Earth

Design work

Permissions

Conclusion

Average monthly income (in rubles)

Business registration

Location selection

Construction of premises

Equipment purchase

Attracting staff

Organization of advertising

Business registration

Location selection

Construction of premises

Equipment purchase

Attracting staff

Organization of advertising

Recreation center - view tourist services that are provided to customers on a paid basis. If earlier almost all Russian camp sites were separate departmental structures, were supported by the state budget and provided the opportunity to rest only for certain categories of citizens, today any business entity (individual entrepreneur or LLC) can organize and maintain a camp site. And he can conclude service contracts with any stakeholders willing to pay money for the service. About the recreation center and how to implement it, further in the material.

The end of winter and the beginning of spring is the best time to start preparing for the summer tourist season. In three spring months, you can do a tremendous job of opening your own camp site:

register an entrepreneurial activity ();
find a suitable piece of land and get it for rent;
order a project and business plan for the construction of a recreation center;
build the base itself and put it into operation;
to conduct a bright campaign to promote services in the tourism market.

Ideally, all of the listed activities should be spent six months. But additional funding and cooperation with responsible contractors will allow the entrepreneur to launch the recreation center much faster.

If the reader is new to business, then the best option start - the purchase of a ready-made recreation center and the preparation of a business plan specifically for this type of service. Well, if you already have experience in conducting entrepreneurial activity then you can start your own project.

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The main requirements for a plot of land are as follows: it must be intended for recreation (permitted type of use), the area of the plot must not be less than four hectares, the site must not be located in protected areas.

In addition, the territory must meet a number of utilitarian requirements:

close to large and / or medium-sized cities;
close to major trails;
there must be a convenient access to the site;
for a camp site, it is desirable to have access to the water;
the area should have unique qualities and be remembered by tourists.

If an entrepreneur has found such a site, then the permitted type of its use can be determined by the public cadastral map on the service website state registration rights and real estate transactions www.rosreestr.ru. Here you can also see the cadastral number of the site and data on the ownership of it. This information is quite enough to start work on concluding a land lease agreement.

On average, the term for concluding a contract is about two months.

Good to read,. Requirements for premises, equipment and personnel, opening budget and profit planning.

Into the piggy bank for a novice entrepreneur: exemplary.

The project for the construction of the camp site is being prepared by the design office. It will take up the work only after the customer has received the land for lease, as well as when the conditions for the use and development of this site are issued by the competent authority.

The project preparation period is about two weeks. The customer has no right to deviate from the project. Any unauthorized changes will cause delays in putting the camp site into operation.

The recreation center should consist of a housing stock (about 20 rooms), which can be organized both in detached houses and in several buildings. And also there should be an administrative building, a buffet / canteen, technical rooms. If the houses or buildings are not equipped with a bathroom, then a common bathroom (several bathrooms) should be located on the territory.

It is necessary to provide for a bathhouse, landscaping, playgrounds (for children and adults), barbecue and other facilities necessary for organizing the planned types of recreation.

After the camp site is built and put into operation, no additional permits and licenses are required for its opening and operation. A businessman is obliged to observe only the rules of doing business, as well as to ensure environmental, sanitary and fire safety on the territory of the complex.

The business plan of a tourist resort consists of calculating expenses, income and profits.

The article of starting costs for the opening of a camp site includes the costs of its design and construction. On average, an entrepreneur will have to spend about 10 million rubles.

Let's give an example of a business plan for a recreation center for eight houses with approximate calculations.

The construction and equipment of one house from a profiled bar will cost about 700 thousand rubles. This price includes the building itself, finishing, internal communications, equipment and furniture. When choosing a more economical material for construction, a house can cost 400 thousand rubles. It is not recommended to build cheaper housing.

The construction of a bath (see), a barbecue and general improvement of the territory will cost at least 3 million rubles.

The monthly maintenance of the recreation center costs about 300 thousand rubles (salary of five employees, rent and taxes).

The annual income of the camp site from the delivery of eight houses (two rooms each) is approximately 4.5 million rubles. On additional services, including a bathhouse, rental of equipment for games and entertainment, the sale of soft drinks, you can additionally earn about 500 thousand rubles a year. In total, the total annual income of the camp site is about 5 million rubles. And the current annual expense is about 3.5 million rubles. Average earnings - about 1.5 million rubles per year.

With such a turnover and profit, the tourist center will pay off not earlier than in six years.

The income from the rental of houses was calculated on the basis that the average summer occupancy of the camp site is about 70%, and the average occupancy from autumn to spring is about 40%. The average cost of a room in a house is 1.5 thousand rubles.

An entrepreneur has two ways to increase his earnings: either to increase the percentage of occupancy of the camp site, or to increase the cost of services. But more expensive services are expensive, so this path is not suitable for everyone.

To increase attendance, entrepreneurs who develop a business plan for a recreation center on the lake, clean a reservoir, improve beaches, install additional water activities.

The business plan of the recreation center in the forest includes Additional services: picking mushrooms, berries, a telescope for observing the stars, a swimming pool, etc. Everything that can diversify a tourist's rest.

Promotion of services of the tourist base can be simultaneously carried out in four directions:

advertising in the media and distribution of printed materials;
inclusion of information about the camp site in tourist information guides (including interactive);
promotion through groups in in social networks;
placement of signs and banners on the roads leading to the camp site.

If an entrepreneur wants to build a tourist center and turn it into profitable business, he needs to be prepared for the following difficulties: good land for a camp site is not so easy to find, and even more difficult to rent it; investing large sums will pay off for a long time. But if he overcomes these difficulties, he will eventually become the owner of a promising, interesting and profitable business.

The need for rest is one of the most important for a person. Especially considering the tense rhythm of today's life. And since, in addition to those who like to relax at home or in the country for free and natural-born travelers, there is a large category of people whose opportunities are limited to two days off a week 11 months a year, the relevance of maintaining a recreation center will not disappear for a very long time.

In addition to the purchase of “Soviet” recreation centers that have become dilapidated in recent years, which need to be restored, many businessmen have chosen a different path: they buy land plots in a picturesque area and build a base there literally “from scratch”. This option is good, but it is expensive, so we will consider a business plan for a recreation center, re-equipped from an ownerless municipal recreation center, not operated since the mid-1990s.

The plan of the tourist infrastructure object should present it in the best light, since the reconstruction, additional equipment and re-equipment of the base will require significant funds (up to 3,000,000 rubles), and a novice entrepreneur cannot do without an investor in this project.

The ready-made business plan for the recreation center aims to prove the effectiveness of the restoration of an institution operating in the past for 70 vacationers in one of the regions of Central Russia on the banks of the river.

In the Tver region, on the territory of which the object is located, in 2015 the average prices for the Russian Federation for the "turnkey" reconstruction of such premises for business were fixed, which means that the cost estimate will be quite objective.

The achievement of this goal is intended to help attract investors to the project, as well as to justify the ability of the bank's lending department to repay the requested loan on time. ¼ a part of the amount of necessary start-up costs was the personal savings of a businessman. In general, the structure of funding sources for the project was presented in the business plan as follows:

Since the investor and the bank gave cash for use not gratuitously, 720 thousand rubles were added to the initially borrowed amount of 1.8 million rubles in the form of interest. Total start-up costs amounted to 3.12 million rubles.

The business plan of the recreation center regulates in detail the structure of the initial costs. Their lion's share (about 1.4 million rubles) is made up of expenses for the reconstruction and repair of residential premises, as well as the catering unit.

Today you can view many free options for finishing the premises on the network, but it is important to remember that the Sanitary and Epidemiological Service very carefully checks objects like ours, which means that it is necessary to ensure compliance with the SES standards in terms of area (at least 9 "squares" per one vacationer) plumbing, furniture, household appliances .

When purchasing materials, you should try to take environmentally friendly and fire-resistant materials. Practice shows that "beautiful" wooden log cabins, which are so fashionable today among base owners, do not at all satisfy the last criterion, and how these structures are tested by the Ministry of Emergency Situations remains a mystery.

The equipment of the restaurant, dining room and summer cafe is also being checked, and this is due to the fact that the organization of meals for guests is, in general, a vital issue. Therefore, business plans very often prescribe additional costs for providing the base with high-quality, tasty products: for these purposes, 150-180 thousand rubles a month are often provided:

About 0.6 million rubles will be spent on the arrangement of outdoor recreation areas: 2-3 sports and walking grounds, baths, saunas and a swimming pool. In our example, when the area of the base was limited to 18 "acres" of land, in addition to residential buildings, the following facilities were erected: a sauna, a swimming pool, a mini-stage, a summer cafe, a playground for sports games and two walking areas.
Almost 350 thousand rubles were spent on the formation of landscape architecture, for which a specially trained landscape designer was invited. Mowed lawns and specially planted trees, the creation of an artificial pond and paths covered with stone-like tiles, and vertical landscaping of the facades of buildings contributed to the increase in the object's attractiveness.
Finally, almost 100 thousand rubles were spent on recruiting and training personnel: high level customer service, loyalty and goodwill, his professionalism ensured a high level of confidence in the project on the part of investors and made it possible to become a thriving business project.

By the way, the base, where about 70 people can rest at the same time, requires the following "set" of employees:

As can be seen from the table, the costs of salaries are rather big, but they "fight back" after the very first decade of the base operation. Since the success of filling the base depends on the work of most employees, it is worth increasing the monthly salary fund by 10-12 thousand rubles in order to be able to award bonuses to the most distinguished employees.

When choosing organizationally legal form enterprises, most of the owners of recreation centers are guided by individual entrepreneurship.

As practice shows, the financial turnover of the average base does not exceed 600-700 thousand rubles per month, and work with legal entities is not carried out directly, which means that opening an individual entrepreneur makes it possible to significantly simplify financial work(which is most often undertaken by the owner), as well as the payment of a 6 percent tax on income.

The occupancy of the institution with vacationers depends on many factors - from weather conditions to "success" or "failure" advertising campaign... It is impossible to predict the presence of many factors, and here it can help to be reflected in the business plan many years of experience collecting averaged data. In our case, the ratio of the base occupancy in the summer and winter time years and projected income gave the following results:

We add that the base in our example is designed for a year-round stay of 70 guests, is ready to provide 2, 3 and 4-bed houses, as follows from the business plan, can host several companies at the same time and hold banquets, corporate events, and also provide personalized relaxation.

Of course for effective attraction the recreation center should provide the client with quality service and a variety of entertainment activities. Only in this case, the base is able to bring the income planned in the above table. For the objectivity of the figures, let's imagine the average annual workload of the base equal to 65%. In this case, the costs will be (in rubles):

Thus, the net profit can be approximately 69,000 rubles per month.

Summing up, let us note: buying and maintaining a recreation center is not a cheap pleasure. It requires the constant participation of an entrepreneur and has a long payback period - 5-8 years. However, the pleasure of an interesting business and a good income in the future for many business people compensate for these difficulties.

Most people are happy to spend their holidays in guesthouses and tourist centers. Quality rest is an essential human need, allowing you to recuperate, improve your health and have a good time. Regardless of the season, the business of maintaining the recreation center brings stable income.

In any case, the presence of our own camp site in a picturesque corner of our country guarantees a stable profit. On the prospects and features of this area commercial activities let's talk below.

It is known that on the territory modern Russia there are still a huge number of abandoned recreation centers and boarding houses that have survived since Soviet times. Most of them are in a dilapidated state, but the places where such objects are located can be reused for business.

Many beginner entrepreneurs have no idea how to open a hostel and what is needed for this. First of all, it is worth remembering if there is a nearby settlement places where people could get an unforgettable vacation experience, so that they have a desire to return there again. This point is extremely important, since the income from the operation of the camp site is made up of the number of visits to the establishment by regular customers and people who arrive for the first time. The next thing that anyone who wants to organize their own tourism business needs to do is to assess the possibility of installing entertainment and gaming complexes on the planned territory.

This approach to doing business will initially allow you to offer target audience demanded services both in winter and in summer. There are a lot of picturesque places where a person wants to return again and again, so there is no need to be afraid of competition. The main thing is to find a suitable territory, study its prospects and open a recreation center from scratch. A businessman should immediately be prepared for the fact that a sufficiently large amount of capital investment will be required for a successful start.

We will have to build several residential and utility buildings, carry out modern finishing in them, carry out communications, and purchase the appropriate equipment. You also need to purchase entertainment complexes and to equip sports grounds so that clients can have a good holiday. A businessman will not hurt to think about building a billiard room or organizing a small restaurant on the territory of the base. All this will bring tangible profits in the future.

Important: from consideration land plots, suitable for a recreation center or boarding house, you should immediately exclude reserves and territories equated to them. This is due to the fact that such objects are protected by the state, so get permits for the organization of commercial activities will fail.

After a detailed study of the project of the recreation center, drawing up financial plan and market analysis of competitors, a novice entrepreneur needs to register his business. For these purposes, you can open a society with limited liability or SP.

If a large-scale project is planned and there are several founders of the enterprise, an LLC will be the best solution. Various companies have more confidence in legal entities than in individual entrepreneurs, therefore, in the future, there will be no problems with the conclusion of cooperation agreements. When registering with a department of the Federal Tax Service, documents are submitted, among them:

Application for opening an LLC;
Company charter;
The minutes of the constituent assembly;
Information about the co-owners of the business;
Check for payment of state duty.

Registration of an LLC will cost an entrepreneur 4 thousand rubles. You also need to have authorized capital firms (its size is at least 10 thousand rubles). Please note that, regardless of the form of ownership, you will not need a license to open a camp site.

IE is suitable for business people who decide to open small business(this form will be needed if, for example, a person wants to organize or open a store). When registering a company, it is mandatory to indicate OKVED codes... The following are suitable for the activities of the recreation center:

55.23.2 - "Activities of rest homes and boarding houses";
92.7 - "Other activities related to the organization of entertainment and recreation";
92.72 - "Other activities related to the organization of entertainment and recreation, not included in other categories."

In addition to the procedure for registering an organization, an entrepreneur with finished project recreation centers should contact the BTI for its approval. The municipal authorities must obtain permission to carry out the construction of the future boarding house.

To open a camp site, you will need to take the relevant documents from Rospotrebnadzor, SES and the fire service. At this stage, the costs will be about 60 thousand rubles. They include development project documentation and registration of permits.

We have already talked about the presence in the regions of a large number of abandoned sanatoriums, pioneer camps and former recreation centers. These objects are worth paying attention to first of all. This is due to the fact that such establishments have a good location (from a commercial point of view), and the territories occupied by them are already adapted for recreation of people in an ecologically clean natural area.

How to correctly arrange objects on the territory of the recreation center? It is advisable to entrust the task of developing a project to a designer who will draw up documents in accordance with the requirements of the law. Let's give an example with calculations for the purchase of a land plot with an area of 20 acres. If you buy an old boarding house, its cost will vary within 7 million rubles. For the construction of a camp site from scratch, the price of a land plot in the middle zone of the Russian Federation is about 11 million rubles.

On such an area, you can freely build a general boarding house that can accommodate 30 guests, as well as 4 family cottages (each has a capacity of 5-6 people). In addition, you need to place certain objects:

play complexes and sports grounds;
restaurant, cafeteria or dining room;
pool;
administrative building, staff rooms;
warehouse premises for storing inventory, provisions and equipment.

As for the dimensions of the rooms for guests, it is better to calculate them in such a way that one person has about 8-9 m² of living space (50 m² of the cottage area, 130 m² of the general boarding house). In addition, it is necessary to carry out new communications. This will provide comfortable living conditions for people, because of which they will quickly spread information between their relatives and friends (it will work, which is an effective and free advertising channel).

Finishing work is recommended to be carried out from modern building materials in accordance with the requirements of the regulatory authorities. This is especially true of the sanitary zone and the kitchen, which, as a rule, are first visited by SES employees. The cost of construction, interior decoration and laying of communications for equipping a small base varies within 10 million rubles. These costs are the most significant part of the costs of the business plan of the camp site.

Upon completion construction works it will be necessary to purchase equipment for the facilities of the recreation center. First of all, you should connect the plumbing in each living room and other office premises. For 20 rooms, the cost will be 200 thousand rubles. In addition, you need to buy:

lighting equipment, Appliances- 140 thousand rubles;
furniture for each room, administration building, office space- 350 thousand rubles;
gym equipment - 50 thousand rubles;
equipping a boiler room, split-system - 600 thousand rubles;
children's playground - 70 thousand rubles;
computers, WiFi - 50 thousand rubles;
kitchen equipment - 1 million rubles.

In total, the cost of purchasing equipment for a tourist center will amount to 2.46 million rubles (for comparison, it will cost several times cheaper). In practice, the costs may turn out to be significantly higher due to the fact that you will have to buy consumables, equip a restaurant and rest rooms, a medical center, etc.

Advice: Installation in a recreation center with a large attendance of equipment such as coffee and, is able to bring a stable passive income.

What kind of employees to hire? First of all, you should take care of the availability of a responsible administrator in the staff who can professionally organize the work of the base, conduct the marketing policy of the organization and control the process of spending on the purchase of foodstuffs and Supplies... This specialist is also responsible for the distribution of guests by hotel rooms and their preliminary booking (the amount of his salary varies within 45 thousand rubles).

It is worth inviting two chefs and dishwashers to the kitchen, who will work in shifts and prepare food for visitors and employees. The cost of paying for their work will amount to 70 thousand rubles. It is difficult to imagine a tourist base without maids. They need to be invited in the amount of 4 people. The average salary of one such specialist is 10 thousand rubles.

There must be a doctor among the employees of the recreation center, who will monitor the health of visitors. He can be offered a salary of 25 thousand rubles. An electrician, watchmen and a janitor are indispensable. The payment for their labor is 48 thousand rubles. Total - expenses for wages will amount to 198 thousand rubles.

On the information resource it is recommended to place information about the location of the recreation center, the range of services offered, the characteristics of the housing and tourist complex and other information. It is recommended to promote the activities of the camp site in social networks. Also, a good effect will be given by:

targeted and contextual advertising;
placement of advertisements on city information sites;
distribution of leaflets, banners and booklets in places of high traffic of people;
dissemination of information about the camp site in public transport.

It still does not hurt to place data about the enterprise in the city information directory, where there is information about most organizations in the region. In addition, it is necessary to instruct specialists advertising agency placement of advertisements in the press and media. Marketing costs will be approximately RUB 100,000. In the future, for these purposes, it is necessary to allocate about 20 thousand rubles per month.

To determine the amount of capital investment required to start a business, the amount of monthly mandatory costs, as well as profitability and possible monthly income, you should draw up a business plan for the recreation center. Here is an approximate calculation of the initial investment, which will include:

registration of an enterprise - 20 thousand rubles;
development of project documentation, obtaining permits - 40 thousand rubles;
purchase of a land plot - 7 million rubles;
construction of facilities - 10 million rubles;
purchase of equipment - 2.46 million rubles;
installation work on equipping playgrounds - 100 thousand rubles;
advertising campaign - 100 thousand rubles;
expenses for the needs of the enterprise - 25 thousand rubles.

In total, in order to open a recreation center from scratch, an entrepreneur needs to invest 19.745 million rubles in business. Now let's calculate the expenses for the monthly maintenance of the company. These include:

salary of employees - 198 thousand rubles;
purchase of food products - 250 thousand rubles;
utility bills - 30 thousand rubles;
tax deductions - 25 thousand rubles;
advertising campaign - 20 thousand rubles;
other expenses - 20 thousand rubles.

The amount of monthly mandatory costs is 543 thousand rubles (in a similar way, you can make up a grocery store, cafe and other enterprises). Now let's calculate the estimated profit. Suppose that the recreation complex includes 50 beds (the average cost of one is in the range of 800 rubles per night). It turns out that in 1 month the enterprise will bring 3.6 million rubles in the summer season. Mandatory payments must be deducted from this amount; as a result, the net profit will amount to 3.057 million rubles. At the end summer period the number of clients of the recreation center can be reduced by several times. Thus, even in cold weather, the enterprise will bring about 0.6-1 million rubles a month. With this state of affairs, the investment will pay off in 4-5 years.

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Summing up, we note that opening a recreation center is costly and at the same time profitable view activities. There is little competition in this market, since most entrepreneurs do not have large start-up investments to launch their own project.

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What is the article about?

Most people are happy to spend their holidays in guesthouses and tourist centers. Quality rest is an essential human need, allowing you to recuperate, improve your health and have a good time. Regardless of the season, the business of maintaining the recreation center brings a stable income. In any case, the presence of our own camp site in a picturesque corner of our country guarantees a stable profit. We will talk about the prospects and features of this area of commercial activity below.

It is known that on the territory of modern Russia there are still a huge number of abandoned recreation centers and boarding houses that have survived since Soviet times. Most of them are in a dilapidated state, but the places where such objects are located can be reused for business.

Many beginner entrepreneurs have no idea how to open a hostel and what is needed for this. First of all, it is worth remembering whether there are places near the settlement where people could get an unforgettable experience from their vacation, so that they would have a desire to return there again. This point is extremely important, since the income from the operation of the camp site is made up of the number of visits to the establishment by regular customers and people who arrive for the first time. The next thing that anyone who wants to organize their own tourism business needs to do is to assess the possibility of installing entertainment and gaming complexes on the planned territory.

This approach to doing business will initially allow us to offer the target audience demanded services both in winter and summer. There are a lot of picturesque places where a person wants to return again and again, so there is no need to be afraid of competition. The main thing is to find a suitable territory, study its prospects and open a recreation center from scratch. A businessman should immediately be prepared for the fact that a sufficiently large amount of capital investment will be required for a successful start.

We will have to build several residential and utility buildings, carry out modern finishing in them, carry out communications, and purchase the appropriate equipment. It is also necessary to purchase entertainment complexes and equip sports grounds so that customers can have a good holiday. It will not hurt a businessman to think about opening trampoline center, billiard room or organize a small restaurant on the territory of the base. All this will bring tangible profits in the future. Important: from the consideration of land plots suitable for a recreation center or boarding house, reserves and territories equivalent to them should be immediately excluded. This is due to the fact that such objects are protected by the state, therefore, it will not be possible to obtain permits for organizing commercial activities.

After a detailed study of the recreation center project, drawing up a financial plan and analyzing the market of competitors, a novice entrepreneur needs to register his business. For these purposes, you can open a limited liability company or individual entrepreneur. If a large-scale project is planned and there are several founders of the enterprise, an LLC will be the best solution. Various companies have more confidence in legal entities than in individual entrepreneurs, therefore, in the future, there will be no problems with the conclusion of cooperation agreements. When registering with a department of the Federal Tax Service, documents are submitted, among them:

Application for opening an LLC;
Company charter;
The minutes of the constituent assembly;
Information about the co-owners of the business;
Check for payment of state duty.

Registration of an LLC will cost an entrepreneur 4 thousand rubles. It is also necessary to have the authorized capital of the company (its size is at least 10 thousand rubles). Please note that, regardless of the form of ownership, you will not need a license to open a camp site. An individual entrepreneur is suitable for business people who decide to open a small business (this form will be needed if, for example, a person wants to organize a business selling potatoes or open a store). When registering a company, the OKVED codes are mandatory. The following are suitable for the activities of the recreation center:

55.23.2 - "Activities of rest homes and boarding houses";
92.7 - "Other activities related to the organization of entertainment and recreation";
92.72 - "Other activities related to the organization of entertainment and recreation, not included in other categories."

In addition to the procedure for registering an organization, an entrepreneur with a finished project of a recreation center should contact the BTI for its approval. The municipal authorities must obtain permission to carry out the construction of the future boarding house. To open a camp site, you will need to take the relevant documents from Rospotrebnadzor, SES and the fire service. At this stage, the costs will be about 60 thousand rubles. They include the development of project documentation and registration of permits.

Picturesque places, the ability to connect communications to the construction site and the convenience of access to the future base - these are the main criteria that an entrepreneur should rely on when choosing a suitable land plot. It is imperative that there is a reservoir near the recreation center, which will attract a large number of regular customers. The area where the object is planned to be located should be remote from the settlement in such a way that it can be easily reached there by car or public transport. We have already talked about the presence in the regions of a large number of abandoned sanatoriums, pioneer camps and former recreation centers. These objects are worth paying attention to first of all. This is due to the fact that such establishments have a good location (from a commercial point of view), and the territories occupied by them are already adapted for recreation of people in an ecologically clean natural area.

play complexes and sports grounds;
restaurant, cafeteria or dining room;
pool;
administrative building, staff rooms;
warehouse premises for storing inventory, provisions and equipment.

As for the dimensions of the rooms for guests, it is better to calculate them in such a way that there is about 8-9 m per person? living space (50 m? cottage area, 130 m? - general boarding house). In addition, it is necessary to carry out new communications. This will provide comfortable living conditions for people, because of which they will quickly spread information between their relatives and friends (word of mouth will work, which is an effective and free advertising channel). Finishing work is recommended to be carried out from modern building materials in accordance with the requirements of the regulatory authorities. This is especially true of the sanitary zone and the kitchen, which, as a rule, are first visited by SES employees. The cost of construction, interior decoration and laying of communications for equipping a small base varies within 10 million rubles. These costs are the most significant part of the costs of the business plan of the camp site.

Upon completion of construction work, it will be necessary to purchase equipment for the facilities of the recreation center. First of all, you should connect the plumbing in each living room and other office premises. For 20 rooms, the cost will be 200 thousand rubles. In addition, you need to buy:

lighting equipment, household appliances - 140 thousand rubles;
furniture for each room, administrative building, office space - 350 thousand rubles;
gym equipment - 50 thousand rubles;
equipping a boiler room, split-system - 600 thousand rubles;
children's playground - 70 thousand rubles;
computers, WiFi - 50 thousand rubles;
kitchen equipment - 1 million rubles.

In total, the cost of purchasing equipment for a tourist center will amount to 2.46 million rubles (for comparison, equipment for a bakery will cost several times cheaper). In practice, the costs may turn out to be significantly higher due to the fact that you will have to buy consumables, equip a restaurant and rest rooms, a medical center, etc. Advice: Installing equipment such as coffee and vending machines at a recreation center with high traffic can generate stable passive income.

What kind of employees to hire? First of all, you should take care of the availability of a responsible administrator on the staff who can professionally organize the work of the base, conduct the marketing policy of the organization and control the process of spending on the purchase of foodstuffs and consumables. This specialist is also responsible for the distribution of guests by hotel rooms and their preliminary booking (the amount of his salary varies within 45 thousand rubles). It is worth inviting two chefs and dishwashers to the kitchen, who will work in shifts and prepare food for visitors and employees. The cost of paying for their work will amount to 70 thousand rubles. It is difficult to imagine a tourist base without maids. They need to be invited in the amount of 4 people. The average salary of one such specialist is 10 thousand rubles. There must be a doctor among the employees of the recreation center, who will monitor the health of visitors. He can be offered a salary of 25 thousand rubles. An electrician, watchmen and a janitor are indispensable. The payment for their labor is 48 thousand rubles. Total - salary costs will amount to 198 thousand rubles.

The number of regular customers and potential profit largely depends on the quality of the marketing campaign. To do this, it is better to contact an advertising agency that will deal with the promotion of the business. Specialists will develop a plan for promoting the recreation center, marketing materials (they are familiar with the rules for designing business cards, banners, flyers, leaflets, announcements), the company's website and organize its promotion on the Internet. It is recommended to place information on the location of the recreation center, the range of services offered, the characteristics of the housing and tourist complex and other information on the information resource. It is recommended to promote the activities of the camp site in social networks. Also, a good effect will be given by:

targeted and contextual advertising;
placement of advertisements on city information sites;
distribution of leaflets, banners and booklets in places of high traffic of people;
dissemination of information about the camp site in public transport.

It still does not hurt to place data about the enterprise in the city information directory, where there is information about most organizations in the region. In addition, it is necessary to instruct the specialists of the advertising agency to place advertisements in the press and media. Marketing costs will be approximately RUB 100,000. In the future, for these purposes, it is necessary to allocate about 20 thousand rubles per month.

registration of an enterprise - 20 thousand rubles;
development of project documentation, obtaining permits - 40 thousand rubles;
purchase of a land plot - 7 million rubles;
construction of facilities - 10 million rubles;
purchase of equipment - 2.46 million rubles;
installation work on equipping playgrounds - 100 thousand rubles;
advertising campaign - 100 thousand rubles;
expenses for the needs of the enterprise - 25 thousand rubles.

salary of employees - 198 thousand rubles;
purchase of food products - 250 thousand rubles;
utility bills - 30 thousand rubles;
tax deductions - 25 thousand rubles;
advertising campaign - 20 thousand rubles;
other expenses - 20 thousand rubles.

The amount of monthly compulsory costs is 543 thousand rubles (in a similar way, you can draw up a business plan for a dance school, grocery store, cafe and other enterprises). Now let's calculate the estimated profit. Suppose that the recreation complex includes 50 beds (the average cost of one is in the range of 800 rubles per night). It turns out that in 1 month the enterprise will bring 3.6 million rubles in the summer season. Mandatory payments must be deducted from this amount; as a result, the net profit will amount to 3.057 million rubles. At the end of the summer period, the number of clients of the recreation center may decrease several times. Thus, even in cold weather, the enterprise will bring about 0.6-1 million rubles a month. With this state of affairs, the investment will pay off in 4-5 years.

Summing up, we note that the opening of a recreation center is a costly and at the same time profitable type of activity. There is little competition in this market, since most entrepreneurs do not have large start-up investments to launch their own project.

Vacation is a long-awaited time for every person. With the aggravated unstable political and economic situation in the world, as well as with a sharp increase in the exchange rate, people are increasingly considering the option of resting within their home country. And this trend will only grow in the coming years.

Organization of a recreation center is an opportunity to build a profitable business. This will require a lot of investment from you, but it also gives you great prospects. The demand for quality service that allows you to have a good time is always high. If the base has a year-round cycle of work, as in our case, then the payback period is quite acceptable. Also, this niche has unlimited development and expansion prospects. You should pay attention to the middle class, and be focused on providing quality services at affordable prices.

Key success factors:

picturesque location;
quality service;
a wide range of services provided;
acceptable prices;
dynamically developing demand.

The initial investment amount is 33 700 000 rubles.

The break-even point is reached at 4 month of work.

The payback period is from 30 months.

Average net monthly income 962 000 rubles.

Return on sales 30% .

The recreation center is a complex of several buildings designed for both recreation and leisure, business meetings, training programs. The location of the base is a picturesque place with a rich natural landscape near the reservoir.

Opening hours - all year round; targeting a diverse target audience.

The complex consists of 3 buildings. The main building includes an administrative office, a utility room, a dining room (120 seats), a bar, a conference room (200 people), a medical center, rooms for accommodation (from 2 to 4 people) - 20 seats.

The other 2 buildings consist only of accommodation rooms. In total, the recreation center can accommodate up to 100 people at a time.

One room has 20-30m2.

The room is equipped with the following furniture and appliances: bed, wardrobe, mirror, bedside table, telephone, small TV, table lamp, chair, small bathroom with shower. The interior is done in cozy warm colors. The predominant colors are green, milky, brown, elements of yellow and orange in the decor, in particular on curtains and paintings.

It is also advisable to build sports grounds (basketball, volleyball, football), a summer stage, gazebos, a playground, and a summer pool on the territory. This will make the base even more attractive to tourists. You should also provide for the presence of sports equipment (skis, skates), fishing gear, boats.

In the process of business development, buildings can be completed and capacity expanded.

To maximize profits, you should consider various activities and include a list of services that may be most relevant to a certain time of the year.

Additional services:

New Year's Eve at the camp site with an animation program, festive menu, winter fun;
children's parties and graduations;
organization of banquets and events;
business events, trainings, courses and seminars;
tours;
transfer;
equipment rental.

The number of tourist centers continues to grow rapidly. So by the beginning of 2017, their number was 452, compared to the beginning of 2016 in 182, the growth was more than 2 times. This is due to the increased demand for given view recreation. The number of tourists choosing this type of accommodation increased sharply in 2016 and continues to grow. All data and figures from the official website of Rosstat - gks.ru.

The target audience has a very wide range: children of school and preschool age, middle-aged and elderly people, as well as businessmen and young people. All these people are united by an active life position. The level of wealth is average.

The target audience includes the following groups of people:

preschoolers;
pupils;
sports, dance sections;
student groups;
educational and business training groups;
young families with / without children;
elderly couples.

Having studied the needs and preferences of each group, it is possible to provide services that are appropriate for this particular target audience. Thus, to provide your project with an uninterrupted flow of income throughout the year.

The key goal is to open a recreation center and maximize profits.

The project is large-scale and it will take from 4 to 8 months to open it.

The very first and important stage- this is the search for land for the base.

The main parameters for choosing the location of the recreation center:

picturesque nature (the presence of a reservoir, a forest is encouraged);

remoteness from the city (1-2 hours by car or public transport);
land area: 5-6 hectares;
the location of the base should not be the territory of the reserve, otherwise it will not be possible to obtain permission for the opening.

Next, you should conduct a test geological study of the soil and order architectural project... The site must be agreed with the district / city administration and obtain a building permit. List of building documents:

topographic plan of the land plot,
conclusion on the technical conditions for connecting the facility to the networks of engineering and technical support,
documents for cadastral registration.

Depending on the region, local regulations and characteristics of the area acquired for the recreation center, the list required documents can vary greatly.

Registration of documents.

Decor legal entity- OOO.
Registration in tax authorities... (OKVED: Code - 92, "Activities for the organization of recreation and entertainment")
Choice of taxation system. (STS, income - 6%)
Registration documents cash register in the tax office.
Conclusion of a lease agreement.
Documents confirming compliance with the requirements of sanitary, technical, fire, environmental safety.
Contracts for the provision of services by third parties. This includes utilities, collection, maintenance.

Construction and repair work.

Reliability, as well as the quality of the constructed structures, depends on the choice of the brigade. The main part of investments is spent on construction, so this issue should be taken very seriously. Refer to proven companies with experience and projects with positive feedback... Constantly monitor the construction process, making adjustments and timely answering questions that arise during work.

Construction of a recreation center.

First of all, it is important to provide the base with gas, electricity and water supply. As a rule, in such places there are no central water supply and sewerage systems, so artesian wells will need to be drilled. You also need to think about heating and sewerage systems. In our case, it is more profitable to build your own boiler room.

The best option would be to build two-story frame houses with basements and an attic. The total area of the premises will be about 2000 sq. m.

Of these, about 1200 sq. m for the number of rooms. 800 sq. m. for utility, administrative premises, as well as public places (dining room, conference room, bar).

Installation of furniture and equipment.

For the arrangement of premises, use materials, furniture and equipment from reliable manufacturers with a high reputation in the market. In this process, reasonable economy is important, as well as a vision of the project in the long term.

For the full functioning of the recreation center, you will need to hire about 22 people in your own state.

Service personnel list:

Administrator (2 people)... Its main functions are to meet, accommodate, accompany clients and solve their urgent and emerging problems.
Nurse (2 persons)... In the event of unforeseen situations, a qualified staff member will be able to provide first-rate assistance. More difficult situations will be handled in the hospital, but at least the nurse will be able to ensure that the injured client gets to her.
Waiters (6 people). The main function is to keep the dining room clean and tidy.
Cook (2 people). Food is one of the most important components of quality service. Pay special attention to the choice of the head chef.
Bartender (1 person)... Function - customer service in the bar.
Maid (3 people). To create a welcoming atmosphere, it is important that the rooms are clean and tidy.
Security guard (4 people). Safety is one of the important indicators of the base.
Handyman (2 people). Since the territory of the base is large enough, it will be necessary to constantly carry out minor household repairs.
Other. This includes all those who will be hired by you in the event of the availability of certain services and services in the list of your recreation center. This is - animators, hookah, sports instructor, musicians.

The following requirements are imposed on the personnel:

work experience;
professionalism;
activity;
discipline;
honesty;
responsibility;
stress tolerance;
the presence of a medical book.

All employees in the state will receive a fixed wage.

Wage fund, rub.

	Amount of workers	Wage	Total:
Administrator
Nurse
Waiter
Cook
Bartender
Housemaid
Security guard
Handyman
Insurance premiums (30% payroll)
Total:

1 month

2 month

3 month

4 month

5 month

6 month

Food costs

Total expenses, rub.

The main expenses go to the construction and purchase of furniture and equipment. Let's write these articles in more detail.

Equipment of the recreation center with furniture, plumbing, rub.
Accommodation rooms
Canteen
Conference hall

Administrative premises
Utility room
Medical Center
Total	6 500 000

The main income item of the sales plan is based on occupancy rate. According to forecasts, in the first 5 months of operation, the occupancy rate will gradually increase and by the summer it will reach its normal values. The next source of income is the rent of a conference room (50,000 rubles per day). With increasing popularity, this figure will grow at a rapid pace. Further, banquets (2,000 rubles per person). Banquet for 60 to 120 people. Revenues from other services, such as transfers, rental of equipment, excursions depend on the total occupancy of the base. Thus, the baseline scenario is realistic, and the project has a reserve to increase sales in case of a successful market entry.

Sales plan for the 1st year of project implementation, rub.

	1 month	2 month	3 month	4 month	5 month	6 month
Delivery of numbers
Occupancy
Number of days in a month
Number of seats
Average check
Revenue, rubles
Conference hall
Banqueting hall
Other services
Total revenue, rubles

	7 month	8 month	9 month	10 month	11 month	12 month
Delivery of numbers
Occupancy
Number of days in a month
Number of seats
Average check
Revenue, rubles
Conference hall
Banqueting hall
Other services
Total revenue, rubles

Sales plan for the 2nd year of project implementation, rub.

	13 month	14 month	15 month	16 month	17 month	18 month
Delivery of numbers
Occupancy
Number of days in a month
Number of seats
Average check
Revenue, rubles
Conference hall
Banqueting hall
Other services
Total revenue, rubles

	19 month	20 month	21 month	22 month	23 month	24 month
Delivery of numbers
Occupancy
Number of days in a month
Number of seats
Average check
Revenue, rubles
Conference hall
Banqueting hall
Other services
Total revenue, rubles

Variable costs of the 1st year of the project implementation, rub.

	7 month	8 month	9 month	10 month	11 month	12 month
Food costs
Banquet expenses
Total expenses, rub.

Variable costs of the 2nd year of the project implementation, rub.

The financial result for the first 2 years of operation is presented in the following tables. The average net profit for the first 2 years of operation is 961 814 rub.

Financial result of the 1st year of project implementation, rubles