Business promotion on social networks: from dialogues with a client. Business on the Internet: original ideas for novice businessmen Choosing a social network for business

Increasingly, business owners are looking at social media. What is the reason for such a frantic increase in interest in promoting business through social networks? In order to answer this question, it is enough to look at the statistics of the VKontakte website, posted in the public domain on the LiveInternet resource.

As we can see, about 57 million users visit this resource per day. And during the peak months (in winter) the number of visitors reached 60 million! Hence the great interest. At the same time, the number of regular users is growing all the time.

Why do you need social networks: for presence or to increase profits?

Webmaster Alexander is in touch. In this article, I will not write about any social network in isolation. We'll talk about more important things - about my approach to promoting business through social media.

Answer the question: "Why do you need social networks?" To be present in them or to make money on them? If you are simply present on social networks and at the same time set a goal to increase profits, then this article is not for you. If you want to scale your business and diversify your income, then this material will become your lifeboat in the ocean of social media.

Company mistakes when working with social networks

I want to tell you one story that is now found everywhere; you may have had similar problems. The owner of the company A *** suddenly found out that the business can be scaled through the VKontakte website and several other large resources: Facebook, Twitter, Odnoklassniki, etc. He seriously decided to tackle this issue. Allocated an advertising budget of 10 thousand rubles. per month. I began to study materials on this topic and even made a beautiful design for the group. Then I found a person who promised that he would make a thousand subscribers for 500 rubles. And then the long-awaited day came when subscribers began to be added to his group. But there is still no activity and no orders! He tried to advertise in other groups, but still there was no result. As a rule, in this situation, interest in social networks ends.

Mistake # 1
The advertising budget is extremely small! When launching a project on social networks, do not think that with a budget of 10 thousand rubles. You will receive a bunch of orders and an endless stream of customers. The minimum budget with which I would advise going to the market through social networks is 150 thousand rubles.

Mistake # 2
The man tried to do everything himself and in the end he simply "leaked" the budget. If you have no experience in social networks, it is better to turn to professionals. From my own experience, I can say that when I started to study the sphere of social networks, more than 200 thousand rubles were spent on unsuccessful experiments. I think it is much easier in this case to work with professionals than to risk it yourself.

Mistake # 3
To promote the project, they turned to a dubious person who did not have their own projects on social networks.

Mistake # 4
We wanted it cheaper, but it turned out as always! If you are offered a thousand subscribers for 500 rubles, then with one hundred percent probability I can say that it will be cheating by "bots" or non-targeted subscribers. The cost of a subscriber at the moment starts from 2.5 rubles. per person and reaches 40-60 rubles!

These are the main mistakes that companies make when working with social media.

TOP 5 rules for promoting business through social networks

Rule # 1
If you decide to promote your business on social networks by resorting to the help of an SMM company, then work only with those companies that have their own projects in social media. For example, our projects have more than 3 million subscribers, and this allows us to promote a project of almost any complexity. You can apply through

Rule # 2
Use a branded design. It must be done efficiently! There are many companies that do it for little money. As a rule, it costs 1000–1500 rubles. You can even find such companies using the usual VKontakte search.

Rule # 4
Focus on one social network. Don't strive to be everywhere at once. Your task is to make a profit. When you go to "autopilot" in one social network, you can move on to the next.

Rule # 5
Don't expect quick results! Social media promotion is painstaking work. You should not think that immediately after you create a group and order an advertisement, orders will fall on you. Customer loyalty must be earned.

P. S. If you have any questions about promoting the project in social networks, ask them in the comments. I will try to answer everything as soon as possible. J

It took radio 38 years, television 13 years to reach 50 million people. Facebook gained 200 million users in less than a year.

More than 82% of Internet users have accounts on social networks and use them (at least) for two hours a day. Russia ranks first in Europe in terms of the popularity of social networks.

There is a growing number of users who come to social networks not for communication, but for information, as well as businessmen who understand that social media is an effective marketing channel. If you want to promote a project through social networks, then get acquainted with four effective ways to promote.

Content is the main factor of promotion

Any SMM specialist will confirm: without high-quality content, promotion tools are useless. If your brand's page is boring, don't count on audience growth and loyalty.

Three ingredients of good content:

Uniqueness. The information you post should be relevant and engaging. Do not copy materials from other resources. The exception is cross-posting between the company's blog and its page on the social network.
Regularity. Articles should be published systematically. Two, three, four or seven times a week - depends on the specifics of the business and its target audience. So, for people from the business environment, two or three updates will be enough, but for the beauty community this is clearly not enough. You must adhere to the chosen content strategy regardless of the number of subscribers.
Virality. Posts should be lively, evoking an emotional response in the form of a burning desire to tell friends about them. Avoid overt advertising posts.

Facebook in Russia- "social sphere is not for everyone." It is used by marketers, programmers and other IT-savvy people. They are not afraid of the "complex interface", but in their sphere of interest - gadgets, the Internet, travel, education, books and business in all its forms. They willingly like and browse materials on these topics, as well as motivating articles that set you up for the positive. Most of the active Facebook audience uses a mobile application - it is recommended to illustrate posts with 800x600 pictures.

"In contact with"- the largest social network on the Runet (over 230 million registered users). Her audience is younger; the focus of users' interests is mainly entertainment (communication, games, music, films, etc.). VK users do not like text content (it is desirable that the post length does not exceed 500 characters), but they love photos and videos.

The most popular among photo hosting sites in Russia Instagram... At the same time, while maintaining a brand page on Instagram, it is recommended to adhere to a single style in design (use not only standard filters, but also third-party photo editors), as well as arrange objects in the photo on 2/3 of the screen (this makes the picture visually attractive).

Targeting

The possibility of placing targeted advertising is available in almost all social networks: VKontakte, Facebook, Odnoklassniki and others. At the same time, it is believed that targeted advertising on social networks is more suitable for the B2C sector. However, in B2B, there are companies that effectively solve business problems through targeted advertising.

Some types of targeting:

Geographic (geo-targeting) - showing ads to residents of a certain region / city / district, etc. For example, you want to promote a beauty salon located in Khimki near Moscow. Your targeted ad will be shown to the residents of this city.
Socio-demographic - showing ads based on gender, age, marital status and other social criteria. Thus, advertisements for children's goods and household goods are recommended to be placed on the pages of married women over 25, and advertisements for an art store - on the pages of designers, architects, and decorators.
Contextual - display ads in accordance with the interests of the user. Membership in groups such as "Fashion", Fashion, "Shopping", etc. clearly demonstrates the interests of the user. He will be interested in relevant advertising.
Behavioral - showing ads based on specific user actions (travel routes, favorite places, frequent searches, etc.). Let's say a person is fond of Latin American dances, goes to a salsa club, looks for relevant videos - it is highly likely that he will be attracted by an advertisement for a hot tour to Cuba.

Despite its apparent simplicity, targeting is a tool that requires serious preparatory work. First, you need to analyze the target audience of the brand. Second, compose your ad.

Community Advertising

Advertising in communities (in the professional language of SMMs - seeding) is the purchase of posting or reposting in popular communities. In the first case (buying a post), the advertiser's goal is to increase traffic on the company's website; in the second (buying a repost) - attracting users to a company group on a social network. At the same time, the more subscribers the community from which you buy a post, the more expensive the advertising campaign will be.

You can negotiate with community owners directly or use the services of a special exchange. In 2013, it was opened by the social network "VKontakte" (an office for an advertiser). Advertising is placed by the community administration in its feed and, according to the conditions, must remain there for a day.

Professional promotion on social media

This means services that provide paid promotion services in social networks. As a rule, they create high-quality content on their own, launch a targeting mechanism and negotiate advertising in communities. These include Plibber. Why conditionally? Because the possibilities of this service are much wider.

register;
decide on the format of work on the site (you can advertise your brand yourself or contact the Plibber team for organizing a shocking advertising campaign);
prepare an advertising post;
select the most suitable sites with CA and start sowing.

After preliminary moderation, your assignment will be available, and you can begin to attract fans of your brand.

How can you get organic loyal traffic? With this question of interest to all advertisers, we turned to the founder of the Plibber project, Oleg Ratunin.

Oleg Ratunin

CEO and mastermind of Plibber.ru. Knows everything and more about social media.

To attract potential fans to your brand, you should:

use quizzes (quizzes), infographics, illustrations, viral videos, advertising games, and more;
place a link within the visible zone of the post announcement (first-second lines);
embed a call to action in the content;
add a provocative poll;
work with the associative content format and its adaptation to the brand;
launch creative, vibrant and unique contests.

If you've managed to find the content your audience craves, you can count on over 600 conversions per post.

Also, do not forget to analyze the communication of large brands with their subscribers, now a good result is being detected in the community.

Show all content

- I did not understand! I allocate money every month, a lot of money! To promote your business on social networks! Why are they growing so slowly?

Literally with these words, a client came to our office, for whom we lead groups on social networks.

We lead groups. We develop posts in them, respond to comments, clean up spam, but do not attract customers to them.

We explained to you at the very beginning that it is difficult to promote a business on social networks through a commercial group without an advertising budget, especially in your field.

- Well yes! Only I still did not understand why they grow so slowly. I allocate money.
- Okay, let's go again ...

Typical situation

As you understand, gentlemen readers, this is a typical situation between a client and a customer. And, unfortunately, sometimes you come across just “bulletproof” people who find it very difficult to convey information, no matter what communication skill you have.

So, calm down ... control yourself

- So, Mikhail. Business promotion through social well-known networks is divided into 5 stages:

Choosing a social network for business;
Choice ;
Creation of a group on a social network;
Leading a group;
Attracting clients to the group.

1. Choosing a social network for business

- Let's start with the first and most important thing that we have already done with you, but still, let's repeat.

In contact with

The audience is mostly young. Accustomed to entertainment content, lots of free prizes and more.

But this does not mean that there are no adults, paying clients in this network, they are, just to a lesser extent than young people, who, by the way, actively comment and willingly participate in contests and other interactions.

classmates

- This is when you buy an advertising post in an already promoted group of your city, offering to join your group or perform any other action.

You can do this for some kind of bonus (discount or gift). All contests (for example, sign up and win a prize) get big only by buying posts in other groups or from so-called opinion leaders. For example, we use the Sociate exchange for this.

Good day, dear readers and visitors of the InetSovety.ru website! Probably every second user thought about how to create your own business on the Internet from scratch without any financial investments. And there is absolutely nothing surprising in this, since the network can sometimes earn much more than at the main workplace. In addition, not everyone today has the opportunity to get an official job, which also becomes the reason that a person begins to look for other sources of financial income.

We will tell you how to start your own business on the Internet without experience in this matter. We will also consider the most interesting and fresh ideas that will help you determine the thematic focus of your business on the World Wide Web.

Where to begin?

First of all, due attention must be paid to the question of where to start a business on the Internet from scratch? Before you go directly to the opening and promotion of your business, you will need to perform certain actions. Here they are:

Before starting an online business, be sure to define a goal. So, if you decide to just occupy yourself with some kind of activity for a while just because you do not have your main job at the moment, then you will not achieve anything by your actions. If you have a dream that you made your goal and are gradually moving towards achieving it, then over time you can become a completely successful entrepreneur. Moreover, you will have the opportunity to do business both via the Internet and in real life.
Think over all the possible risks and obstacles that may arise on your way at a time when your affairs are just starting to get off the ground. Thus, you will be prepared to deal with difficulties, including financial ones, and can deal with them relatively easily. Remember that even the most interesting business ideas from scratch can turn out to be a failure if you do not calculate all the steps that you are going to take.
Soberly assess your skills, capabilities and skills. Building an online business requires the right mindset. If initially you did not have one, then you can not even hope for success in business. As for the necessary skills in the skills, they can always be acquired through training. For a selection of quality courses from professionals in their field, see the link
Do everything gradually. All rich businessmen started from the bottom, even if they had grandiose ideas and plans for the future, and schemes for their implementation. One of the most common mistakes aspiring entrepreneurs make, not only on the World Wide Web, but also in the real world, is the desire to get everything at once. Remember that money loves silence, so do not set a goal from the first days of your work to start receiving five-digit amounts of money, otherwise you will not succeed - you will only waste precious time.

Of course, advising on how to start a business on the Internet and how to quickly promote it can take quite a long time, but we have considered the most important points. Now you need to move on to considering the schemes for making money on your own business on the World Wide Web, as well as describing the most interesting and relevant ideas for business on the Internet.

The most effective schemes for making money in online business

To get a stable source of income in virtual reality, you first need to understand where to start an online business. Of course, most aspiring businessmen are worried about the fact that starting their own business may require certain financial investments from them. However, there are schemes that allow you to successfully start a business on the World Wide Web absolutely free. Here are the most effective ones.

Providing a certain type of service on the network

Such an Internet business without investment is very popular today. If you are a specialist in a particular industry, then write a resume and prepare a portfolio, based on which potential employers can decide to work with you. Start your freelance career and work from the comfort of your home. Read what it is and where to start.

This type of business on the Internet has its own rules that you will be required to follow. They include:

knowledge of one or more foreign languages;
the ability to attract customers by convincing them that cooperation with you is the best choice;
provision of a certain range of services;
desire to grow from a professional point of view, and gain new knowledge that will be useful to you for further work.

These are, in principle, all the requirements. You don't need to be a top-notch professional to start providing paid services. This type of business on the Internet without financial investments is also suitable for beginners, so do not put it off in a long box, but get down to work with enthusiasm and self-confidence!

Mediation

In this case, we will focus on the sales area. To start selling on the Internet, you must, as in the previous case, follow certain rules:

you must navigate the basic laws of the markets and sales rules;
the intermediary must be able to establish contact with potential customers, or already have some connections in the market for a particular product.

Online business from scratch in the field of sales is very common in Russia today, so you should be prepared for the fact that the competition in this market is just crazy. If you don’t learn to put yourself as an intermediary and individual entrepreneur in the foreground, making tempting offers to potential partners, then you don’t even have to talk about your success in this area of activity.

Temporary cooperation with other entrepreneurs

If you still can't decide which business to open on the Internet, then first you can try to work a little with other network users. In addition, many entrepreneurs desperately need smart and reliable employees who can help take their business to a higher level, reduce risks, including financial ones, or provide any other useful services.

Such an online business scheme without investments implies:

availability of the necessary knowledge and skills that will help the employee quickly achieve high results in the economic sector of the enterprise;
the ability to present oneself as a qualified, erudite and efficient worker, ready to perform high-quality tasks important for the organization;
the ability to conduct financial transactions with maximum savings.

By the way, your profit will depend on how much money you managed to save on a particular deal, so try to keep everything at the highest level.

Business in the field of information services

To create your own business on the Internet, you can try your hand at other people. This means that if you know how to do something at the level of a real professional, then first you can try to transfer your knowledge to interested people. Customer training is a pretty good source of income, so it doesn't need to be relegated to the background.

You can conventionally divide online trading into two categories:

Selling other people's goods and services through an affiliate program for an affiliate percentage.
Selling your own services and goods.

The first type of business is the starting point for a beginner. I started with him in due time. In order to promote someone else's product or service, you don't even need your own website. There is such a type of promotion as traffic arbitrage. It means by itself: buying traffic on already created sites and converting it into purchases of affiliate goods.

Here's an example: we register on a site that, through an affiliate program, pays you for registering new members using your link. We buy advertising on a thematic site and wait for the results.

Having received the results after applying the first method, you can think about implementing the second. It opens up more opportunities and prospects for you to earn money. To implement it, you will need to create not only your own product, but also your website and mailing list to collect the target audience.

Click on the banner below to get access to a free course on earnings on affiliate programs for beginners:

So, above we examined the most effective schemes for making money on different types of business on the Internet. Now you can move on to the most important part - a detailed study of the most relevant types of online earnings. Despite the fact that there are an innumerable number of them, we will focus only on the most interesting and profitable ones.

Ideas for Business on the World Wide Web

The types of business on the Internet differ in their essence and nature, and, as mentioned earlier, there are a lot of them. Thus, you are sure to find something interesting and suitable for yourself from the list below. It contains only the most relevant ideas for Internet business.

Information site

This idea of business on the Internet, of course, is not an innovation, but it does not lose its relevance and popularity, despite the growing competition every year.

It can take a lot of investment to get quick results. But, if you have a large supply of patience and perseverance and are ready to work on your own website yourself, learning all the intricacies of work, then you can get by with minimal investment.

It all starts with choosing a topic. After that, you buy the thematic domain name of the site (its address on the network) and pay for the host (the place where the site is hosted). At first, you can install a free template and not spend tens of thousands on design work.

One of the most important stages is determining the structure of the site, its sections and collecting key queries for future articles. The further promotion of the site depends on how you ungroup the queries (make up the semantic core), according to which the articles will be written. As for directly writing texts, if you have money, you entrust this work to copywriters. For one article with a length of 5000 characters, you will have to pay from 200 rubles. Or, if the topic of the site is close to you, write yourself for free.

The first significant results from work appear a year later, if you do everything yourself. If you work with helpers, the result will be faster. Information sites mainly make money from advertising. If you need money, a good project "with hands will be ripped off" on the exchange sites for a price of 24 months payback from current income. You've created a website that makes you $ 100 a month. It is quite possible to sell it for 2,400.

Often newbies sell their first project and invest the proceeds in new ones, thus accelerating the pace of development of their own online business and getting better results in the future.

Online store

If for a long period you did not know what kind of business to do on the Internet, then opening your own virtual store would be an excellent option. Many netizens are accustomed to buying certain goods not in boutiques or shopping centers, but through the World Wide Web.

How to start trading on the Internet? Of course, with the definition of the target audience. That is, you must decide what exactly you are going to sell in your online store. Today, almost all groups of goods can be promoted online, from children's clothes to car parts.

To open such a business on the Internet, you will need to think carefully about everything to the smallest detail. In particular, this applies to:

establishing contacts with potential suppliers;
warehouses for storing products for sale;
logistics transportation;
methods of delivery of the goods to the end customer.

Among other things, in order to open your business on the Internet and start making money on sales, you will need to design your website in such a way that buyers can easily and quickly order the product they need.

Earnings on advertising campaigns

Another option for what kind of business you can open on the Internet is making money from advertising. On the world wide web, an advertiser can expect a faster response from stakeholders as this is where most business people spend their leisure time.

You can provide intermediary services for setting up advertising campaigns in contextual and targeted advertising in social networks in order to increase business sales from customers. Promote affiliate products and services with the help of advertising, getting your percentage of purchases by attracted customers. Popular types of advertising on the Internet are discussed in the article at the link

To do online business with advertising campaigns, you can either have your own website, or you can do without it. If you have a promoted page on a social network or your own YouTube channel, then you may well be able to make money from advertising, even without being the owner of an Internet portal. In any case, you can always register on the world famous video hosting, as, in principle, and start promoting your account on Vkontakte, Odnoklassniki, etc.

Earning money writing texts

If you want to create a profitable business on the Internet, then you can register on the content exchange, and start, or with the aim of further selling them in your own article store.

At first, you will have to accept the fact that you will be working for a low pay, and only for the purpose of gaining experience. Only later, when you earn a sufficiently high rating, and also acquire regular customers, you can count on a higher salary.

However, this is just the beginning. A good, and very interesting, business idea for promotion from scratch on the Internet is to create your own content exchange. Of course, this will be very difficult, and besides, you will have to spend a lot of financial resources on developing your own project. However, due to such a business, you will be able to receive large sums of money, and your financial costs will pay off pretty quickly.

You can become a professional copywriter by completing training in " Yulia Volkodav copywriting school". The training program is designed for several levels:" Beginner "," Specialist "and" Professional. "Make copywriting a permanent and profitable profession.

Earnings on editing and correcting texts

If you have a degree in philology and love working with text documents, then editing or proofreading articles, notes and other printed materials would be a great idea for an online business.

Website owners who value the reputation of their projects by buying ready-made articles on content exchanges face various kinds of errors. Since they don’t have time to correct typos on their own, they are looking for competent people who, for a fee, will do the job.

However, it should be noted right away that this type of making money on the World Wide Web is not very popular. Since the majority of site owners, starting to fill the resource with unique content, either independently edit the texts, or hire acquaintances who are directly related to the philological sciences. But you, nevertheless, can try your luck on various copywriting exchanges. The administration of such exchanges always notifies users about such vacancies.

See a selection of the best sites for making money on texts.

What can a beginner Internet businessman do?

Creating a business on the Internet begins with choosing a direction.

If you need money urgently, go freelance. Completing various orders for rewards, you will quickly feel the clink of coins in your wallet. There is only one condition for working as a freelancer - the availability of skills in at least some direction. If you choose the job of writing articles, then at least you should be able to quickly type on the keyboard without grammatical errors.

As for making money on affiliate programs, you should have grasped its essence above. To implement it, you will need investments to create your own website or to buy advertising on already popular sites. I want to note that you will not immediately earn from your sites. The necessary months for filling it with information and further promotion.

Working on your business requires you to create a complex system for generating money. Conventionally, the following elements of such a system can be distinguished:

Idea and acquisition of expertise in the chosen direction.
Creation of your site, work on it to attract the target audience and demonstrate your level of expertise in the chosen direction.
Collecting the base of the target audience using mailing lists.
Building a reputation as an expert through the release of free materials (books, courses).
Creation of a paid product, design of a selling site, connection of payment systems, implementation of an affiliate program.

To gain knowledge for the implementation of the above points, you can go in two ways. The first is an independent search and study of information from open sources. It will take months of time to gain experience, learn from your own mistakes. The result is not predictable. It all depends on the specific person, whether he has the patience to overcome the difficulties that will be encountered on the way. The second way is to invest in your own training. Having bought a ready-made structured course, you can immediately start implementing the step-by-step system in practice. Thanks to someone else's experience, you will save yourself from many mistakes, save precious time.

Of course, this is far from all types of Internet business, but only the most interesting and popular ones. If you first have to do a little work for other people, you will still benefit from it for yourself, and not only materially. Together with the money, you will gain invaluable experience and skills that you will definitely need if you sooner or later decide to start your own business. Therefore, do not stand still, but gradually move forward, explore new horizons and develop the qualities of a real entrepreneur in yourself!

For those who like the Internet environment, and who are attracted to work from home in their free time, they can start building their own system for generating income on the Internet. Try it, believe in yourself, do not give up on the half way and you will definitely succeed. See you!

Dmitry Dementiy

Ideas are much more difficult to implement than to generate. Instead of spending years pondering what kind of business to do, it's better to spend time on a business plan and building a workflow. And this article will help you understand what business to take on. Choose a rubric according to your interests and competencies, find ideas and bring them to life!

Just keep in mind: even the best product will not promote itself. To get the maximum result in terms of traffic to the site, conversions, leads and sales, you need a comprehensive business promotion.

Sales

Over the past year, more than 35% of Russians have made purchases online, and these numbers are only growing. Open an online store and sell products that you are good at. You can do this on your website, sell through a landing page, even just through social networks. Or use third-party services - Avito, Ebay, Amazon and others.

Electronics breaks all internet sales records. If you can find a way to compete with the big chains and minimize the risk of damaging your gadgets on delivery, this is a good option.
clothing... Many things can be picked up without trying them on, and people are actively buying them on the Internet - you can minimize costs by selling through social networks and offer favorable prices. Read on our blog about how to create an online store "VKontakte".
Books. Yes, paper. It sounds old-fashioned, but it is on the sites that they are now preferred to order, because prices in offline stores have skyrocketed.

Chinese products. Absolutely anything: order clothes, accessories and gadgets in Chinese stores and resell them online in your region - you will have an advantage over AliExpress due to faster delivery. It is only important to find a reliable supplier so that the poor quality of the product does not lead you to losses.
Promoted communities and accounts. First, of course, they will have to be promoted. Buy bots and sell cheap or honestly recruit live people and sell high - it's up to you. For "white" SMM-promotion, you can contact us.
Organic food. You can negotiate with local farmers, gardeners and mushroom pickers, find buyers online and arrange delivery.
Antiques. Suitable only if you understand it or want to understand it. Among the population there is always a layer of connoisseurs of antiquity - the main thing is to reach out to them and offer a relevant product.
Goods for pets. Oddly enough, people can save on themselves, but not on their cats and dogs.
Goods for kids. Another niche with high margins.
Goods for everyday needs. If you can supply people with detergents, razors, napkins and shampoos once a month with delivery, you will find grateful customers. And for an online store, be sure to choose the right CMS.
Affiliate Marketing. Sell any products from other companies for a commission. Such a business on partnership terms will require a minimum investment.
Cybersquatting. Register and resell domains.
Hobby goods. People who are passionate about scrapbooking, embroidery, woodcarving, fishing or hunting know exactly what they need - so they are ready to shop online quickly and easily.
Cosmetics. It is easy to sell with a small investment, easy and inexpensive to deliver, and has a long shelf life - a convenient product for e-commerce. You can open an online store on Instagram.
Used goods. Buy and sell used equipment, clothing and household items in good condition.

Handmade

If you can not only sell other people's products, but also make your own, you have a competitive advantage. You can sell on your own resources and on third-party sites. There is a “Crafts Fair” for finding buyers in Russia, there is Etsy, where you can sell your handmade products all over the world.

Individual tailoring. With a decrease in quality in the mass market, the demand for clothes made from high-quality fabrics, tailored to individual measurements, is growing. All you need is a sewing machine and the ability to use it, and buyers can take all the measurements themselves and send them to you on the website.
Accessories and bijouterie. From polymer clay, wood, metal or fabric - perhaps you know how to make jewelry, but you just don't know about it.
Household products. This can be textiles, frames, coasters, candlesticks or dishes. But making quality things is not a guarantee of success, because it is very important to find your buyer.
Interior paintings. Usually they are large and abstract, they can be made to order according to the requests of a particular buyer. The main thing is to find this buyer.

Furniture. For the convenience of delivery, it is better to be small-sized or disassembled into parts - as in IKEA. You can try to negotiate cooperation with interior design studios.
Personalization of common items. You can make engravings to order or give a second life to old things of customers.
Confectionery. Cakes and pastries can be made to order and shipped to your region, gingerbread and candy can live long and be shipped across the country. Select the right content for your online store - then it will be convenient and interesting for users to work with your site, and you can increase sales.

Online education and information products

Modern man learns all his life. And more and more often he chooses online education so as not to waste time on the road, not to adjust his schedule to the courses and to be able to learn from professionals from anywhere in the world.

Language teaching. You can create an online school with your own chips. In comprehending foreign languages, people are picky, lazy and constantly looking for new methods - so it is quite possible to find ways to compete with giants like Skyeng.
Practical skills training. Any professional activity in which you are well versed will do: you can teach people targeting, design, photography, programming, SEO promotion, management. If you don't know how yet, it's okay - come to the courses on Internet marketing from TexTerra.
Self-development training. These are financial literacy, time management, public speaking and much more. You can attract not only young people, but also older people who have a lot of free time and who are interested in learning new things. By the way, in our blog there is material about promoting courses to an audience of 50+.
Training in highly specialized things. Perhaps you can teach programmers a new language or designers how to work with a new program.
General education courses. Monetize the human thirst for knowledge: Courses in contemporary art, history of religion, or English literature will also attract a lot of people if made entertaining and interactive.
Expert books. Write them and sell them if you have a deep understanding of a particular area. Create a serious product and think over every little thing: content, promotion, presentation of the material. You can get inspired by our book "100+ Hacks for Internet Marketers".
Tutorials. If you don't understand deeply enough, compose electronic manuals based on less convenient or foreign publications - and sell them.
Video lessons. You can teach people something specific by showing by example. You can teach what you can do yourself - from cooking to photo retouching.
Author's courses. Develop teaching materials for lessons and sell them - just a semblance of a textbook, without any online consultation and verification of work.
Tutoring for children. Any school subject can be taught via video link.

Additional education for children. Open an online school of programming, journalism or any other topic - teach your students what may be useful to them in later life.
Courses for parents. They have been gaining popularity lately.

Entertainment

People also often spend their leisure time on the Internet - use that.

Dating service. It seems that everything has already been invented, but you can do it with your own chip. For example, there is a Haters app that matches pairs based on what people hate. Come up with your own feature and implement it, study the target audience. And we will help you understand how men and women behave on the Internet.
Social network. Of course, you don't need to compete with VK. You need to target a narrower audience with similar interests.
Online Games. It can be a large-scale project with virtual and augmented reality technologies. Or simple games in mobile applications. How to make money on this, we have already written.
Content project. Create a website, write articles and shoot videos on interesting topics - about travel, human stories, science pop or curious facts.

Events aggregator in different cities of Russia. Not all events are published in Kudago, and not all regions are represented on the site. You can cover more interesting things, it is convenient to organize it and take money for placing announcements.
Event planning... If you are creative by nature, develop and sell holiday scripts according to the wishes of the customers.
Organization of events... This can also be done online - you can select premises for events, hosts, photographers, decorators, animators and coordinate their work.

Blogging

One of the most popular types of modern Internet business: develop an Instagram account, YouTube channel or blog with articles - charge money for advertising.

Blogs with photos. If you travel a lot or just see the world from an unusual angle, you can keep followers engaged with beautiful pictures and witty captions. Learn to work professionally in Photoshop to take your content to the next level.
Longread blogs. You can implement it in social networks, on your website, Zen or Medium. Write about what may be interesting or useful to a wide range of readers. And we will suggest 7 win-win topics for any blog.

Product testing... Choose an area and tell your subscribers about the experience of using different brands of cosmetics, fishing tackle, equipment and any other products.
Interviews with experts and interesting personalities... If you can video blog and find interesting guests, you will never run out of ideas for content - you will make money from your heroes' stories. You can repeat Dudya's experience and run an entertaining blog, or choose an area and hold discussions for specialists.

Useful services

On the Internet, any information is in the public domain, but a resource on which it can be conveniently organized and presented to users will be successful. And also, in addition to information services, you can coordinate the work of some offline services using sites and applications.

Online libraries. Runet already has Litres and others, but there are not so many of them yet.
Library of application forms to different authorities. You can create a resource where people can quickly find and download any form.
Discount aggregators. To weaken competition, you can choose a narrow specialization in certain products. The structure of such a site can be quite complex: take care to draw up a competent technical specification for developers.
Bulletin board. Make a convenient service for placing any ads: sale, purchase, exchange, service offers and job search.

Online flea market. It is convenient to implement it through the application, but with a small budget, you can even get by with social networks.
Service for the sale and purchase of real estate. Less and less often, people turn to realtors and more and more often look for housing via the Internet. To be taken seriously in the real estate market, take care of the little things that build trust in the site.
Buying tickets and tours online. A modern person will also prefer a convenient site to travel agencies, and you can take a percentage of the amount.
Photobank. Everyone needs good photos - designers, SMMs, business owners, and sometimes even individuals. And they are ready to pay for them.
Food delivery service. And you don't need to keep your restaurant at all - the main thing is to organize the work of couriers, make a user-friendly website and succeed in promotion. And learn to write delicious food texts that will attract customers.
Delivery service. Delivery of anything is now arranged over the Internet.
Service exchange. You can make a resource for a wide range of services, like YouDo, or create a specialized exchange for freelancers in one area or another. For example, the exchange of copywriters, programmers, designers. Research Your Competitors: We've published an overview of popular freelance exchanges.
A platform for tutors and students. Like Preply or Upstudy.
Service for editing photos. There are many of them on the Internet, but it is difficult to navigate in them, and not everyone has Photoshop. An editor tailored to specific needs, for example, specifically for SMM or retouching, can be in demand.

Consulting for individuals

Individual consultations on a variety of issues are gaining popularity on the Internet.

Psychological help. If suddenly you are a certified psychologist or you can hire psychologists to work, online consultations will be a good business project.

Career guidance for children and adults... Now everyone without exception wants to find a vocation and a job to their liking - some will definitely need help.
Employment Consulting... Finding a dream job is not an easy task in itself, and HeadHunter is not a worthy competitor. If you can track job offers across the internet and submit them to candidates, you can make money.
Family relations consultations. And for any relationship. Such services can be sold in private messages.
Nutrition advice. At the same time, you can negotiate with brands, whose products you will recommend.
Fashion. Since shopping is moving to the Internet, the services of a virtual stylist may also be required here.
Legal advice for individuals. Of course, you can't work as a lawyer online, but you can answer people's questions and suggest legal solutions to their problems for money. You can promote your services with useful content - the TexTerra blog has material on how to write good legal texts.
Consulting on education abroad. It is always relevant, because many want to leave, and it is difficult to understand the intricacies themselves.
Computer help. Some people cannot reboot the router or install the browser on their own and are willing to pay for help.

B2B services

A large and isolated layer of ideas is a variety of services for business. Outsourcing is gaining popularity: if a specialist is needed for several hours a month, he will not be kept on the staff.

Legal assistance. Any business issue can be resolved, from copyright protection to resolving disputes with partners.
Mystery shopping exchange. Usually such employees are not kept on the staff, they are needed for a short period. You can create a site for easy search for performers and monetize it.
Accounting services. More and more small businesses are choosing outsourced accountants.
Internet audit. Analyze the performance of websites, communities and social media accounts.
Remote call center. You will need employees from anywhere in the country who will take calls for multiple organizations.
System administration. Usually, the full-time presence of the sysadmin in the office is necessary only when problems arise.
Trainings. Large and even medium-sized companies are ready to pay for employee training: from upgrading specialized skills to negotiation techniques, management and other soft skills. Such courses can be successfully promoted through social media.

Software development. Business needs a lot of different programs.
Remote technical support. You can help employees work with programs or fix errors on websites.
Recruiting agency... It seems that the job market has become more open with the internet, but it is not. Company representatives do not want to look through a bunch of resumes themselves in search of suitable people - you can help them with this. Even the first interviews are now often conducted online.
Marketing agency... Why not.
Typography with an order on the site. Businesses always need flyers, posters, merchandise, and more. And with the current low-cost delivery, the scheme will work quite well: the client ordered on the website, you printed it and sent it by courier to the address.
Creation of websites, landing pages and applications... New businesses open every day and everyone needs websites. In the TexTerra e-book, you can read how to make a website yourself, if you are a humanist.

Translation services. You can translate documents, conduct correspondence with foreign companies, or search for simultaneous interpreters for events. However, there is a lot of competition in the translation industry.
Warehousing. If you have an empty space, you can organize a storage service via the Internet - this will be relevant for many stores.
Fundraising. Unfortunately or fortunately, you can also earn money by raising money for charities.
Equipment rent. Through your website, you can rent equipment for any area of activity.
Design services. Advertising products are needed by every business on a regular basis, and each time it is different.
Administrative services... Help businessmen with financial planning and office work.
Sociological research... Conduct online surveys so your business can improve their marketing and sales.

Crazy ideas menu

If you are prone to adventures and do not like boilerplate solutions, you can consider more creative ideas. Among the advantages is low competition.

Surprise service. The customer pays the money, names the addressee, you buy a surprise gift of your choice and send it. Beautiful content on Instagram will help you promote an unusual business.
Sweepstakes service. The customer pays the money, names the addressee, you are playing a joke on him. Perhaps the rally can also be made virtual.
Making things according to children's drawings. The client sends you a drawing, and you bring it to life - for example, make a toy or household item.
Service for lovers and owners of pets. On such a dating site, the owner of the dog, who has no time to walk with her in the morning, will be able to meet a neighbor who dreams of walking with the dog in the morning.
Products for singles. More and more people are living alone, but grocery packaging in stores is often designed for families. If you get the idea right, singles will be happy to get rid of overpayments - and you can sell small portions of food with delivery through the website and social networks.
Virtual friend for an hour. Since you can buy a real friend for an hour, there will be people willing to pay for lunch with a virtual interlocutor. It is important to correctly identify the target audience for such a project.
Paid newsletter with useful reminders... Already, apps are popping up to remind users to get up at 8am, do 100 squats, or finally get busy. It is easier for people to engage in self-development when they are motivated - albeit virtually.
Online store where you can buy a surprise for yourself... The buyer pays a certain amount, and the product is delivered to him commensurate in value, the more unexpected, the better.
Rent of various status items: jewelry, dresses, huge bouquets for photos and people to accompany at events.
Delivery of any goods from stores abroad... Worldwide delivery is by no means everywhere. Therefore, services that organize such are now relevant: you just need to find performers abroad who are ready to send goods that your customers need.

Organization of partings. It is difficult for people to announce to their loved ones that they are breaking up, and this weakness can be monetized: hire a psychologist who will report sad news over the phone for money. Such a service can be promoted through social networks - learn how to choose the right pictures for posts and attract the attention of a wide audience.
Fortune telling and predictions. A specific occupation, but there are always willing ones.

Share your ideas and experiences in the comments. Perhaps you have ideas that worked or, conversely, caused difficulties? Tell us about them.

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