Etiquette of a business woman in clothes. Requirements of etiquette for the business dress of women. Features of the appearance of a business woman

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State educational institution secondary vocational education

"Leningrad Regional Medical School"

By discipline: "Ethics of business relations"

On the topic "Etiquette business woman»

Work completed

4th year student

Groups No. 31 B

Kolomytseva Maria Alexandrovna

Vsevolozhsk

Introduction

1. Communication style

2. Little secrets of the big boss

3. The appearance of a business woman

Conclusion

Bibliography

Introduction

Business woman ... In recent years, this phrase has become unusually popular, because there are so many business and successful women that it is much more difficult to find, for example, a housewife than a business woman. However, as practice shows, not all business women are equally successful. That is why it is necessary to follow simple, but at the same time very effective rules, which can be described as business etiquette for women, which will help to gain trust and respect from partners and bosses.

Successful women are sometimes born and sometimes become due to life circumstances. The first ones are easy to distinguish from the rest already in childhood: they strive for authority among peers, often make friends with boys, study well and try to achieve their goals in any area, they absolutely do not accept gender differentiation and different attitudes towards them. The second category of such women comes to understand the need for their own personal and career improvement due to usually negative life circumstances: an unsuccessful marriage, the need to raise a child on their feet, etc.

But no matter how a woman comes to the understanding that she can build her own career and is worthy of significant success in her field of activity, her skills, communication style and behavior must be improved. The etiquette of a woman's dress is also very important. In this essay, I will tell you the basic rules of business etiquette for women, because only a serious attitude to the little things will allow you to achieve success.

1. Communication style

Whether a woman is in business negotiations with important partners or is just attending a regular meeting with her superiors, her posture should simultaneously express a sense of self-confidence and respect for the person with whom she is talking, whoever he may be. Even if her subordinate is in front of her, you should not sit in a wrap-around or stand on wide-apart legs with a hunched back - after all, success largely depends on how your employees and colleagues perceive you. If in front of you the bosses, they should understand that you are confident enough in yourself, therefore, for example, do not sit on the edge of the chair, modestly looking down, but at the same time treat the bosses with respect, listen to their recommendations, so do not sit, having taken too loose a position, because it can tell about your swagger.

The best option is a straight back and gestures in your comfort zone, that is, approximately within a radius of half a meter from you. If you have a handbag with you, then it is better to put it next to you or carefully position it behind you: if it is on your knees, you will get the impression that with the help of it you are closing yourself off from the world around you.

The gaze should also be appropriate: express benevolence and interest in the interlocutor. Do not look closely at the speaker, otherwise it may be perceived as insolence on your part. To make it comfortable for your interlocutor to communicate with you, at least sometimes move your gaze from his eyes. During business communication, you must not give out your emotions, so try not to look at the lower half of the face of your partner, boss or subordinate.

Also try to keep an eye on the timbre of your voice. Speak loudly and confidently, but never go screaming or yelling. It is better to settle on a chesty calm voice, which, as a rule, inspires confidence. In the speech itself, pause: haste in this case has not helped anyone yet. And it's just impolite and completely unproductive to speak so quickly that your interlocutor simply won't be able to ponder and analyze what he has heard. In addition, people who speak quickly are usually perceived as frivolous and frivolous.

Often, a special discomfort is caused by the moment of greeting, when women do not understand whether they should shake hands or raise it so that the man with whom they are going, for example, to negotiate, could kiss her according to traditional secular etiquette. If you are meeting a specific person for the first time, try raising your hand so that you can shake and kiss at the same time, give your business partner the choice. To make this gesture look completely at ease, you can practice it in front of the mirror in advance. style communication business woman

And, of course, you need to monitor your gestures, because it is gestures that can say much more about you than you yourself would like. First, your gestures should be fluid and measured. If you are used to large, sweeping movements, you can again practice in front of the mirror until smoothness becomes a habit. Second, if you want to gain the confidence of the other person, hold your palms so that he can see them. In order not to make the interlocutor feel as if you are trying to seize power over his thoughts and actions, do not clench your palms into fists and do not cut the air with them, as if you want to protect yourself from the words and thoughts of another speaker.

2. Little Secrets of the Big Boss

If a woman really wants to reach career heights, she must create for herself a small set of rules, which then must be adhered to. Such rules can be derived from your own life experience or you can use the advice of experienced business sharks.

Even if you have subordinates and you consider yourself a boss, if you want to become a truly successful business woman, try to use your prerogative as little as possible and be punctual, no matter what the rank of the person you are going to meet. This is how you show your respect for everyone, and this attitude is expensive.

Do not talk about personal topics with people with whom you are going to do business or already have a business relationship. Even if a glass of wine turned her head at a corporate party, a real successful lady will be able to restrain herself and remain silent and will never say too much.

The workplace should remain that way, even if at heart you are a very romantic and sweet woman. Remove all funny toys, trinkets, beautiful photo frames from your desk - all this does not contribute to a working harmony and characterizes you in the eyes of your bosses and subordinates as a frivolous and frivolous nature.

If you do not have a very good memory for names and faces, you will have to practice it. This is not just a banal etiquette: the image of a business woman, even such a trifle of it as the fact that you will remember by the names of all your employees and colleagues, should emphasize that you always and do everything in time, you are always in the center of events.

Train yourself to follow every little thing, for example, the literacy of business notes that you write to colleagues, or banal wishes have a good day and, for example, bon appetit. It is from the little things that a holistic view of you is formed, not only as a person, but also as a business woman and a valuable employee.

3. The appearance of a business woman

As you know, they are usually greeted by their dress, and even if a woman is promising and successful, business partners, upon seeing her for the first time, will assess her abilities precisely by her appearance. Successful woman cannot afford to look unkempt, walk with disheveled hair or a wrinkled skirt. The style of a confident and working woman should be thought out to the smallest detail and at the same time meet business etiquette in clothes.

First of all, you will have to give up bright and flashy colors. If you want to be noticed and for this you wear a suit not in traditional business colors (black, white and gray), but, for example, in red, make sure that all the details in your outfit are in harmony and not strongly contrast.

A classic outfit that meets the etiquette of a business woman's clothing is a white blouse, an English jacket and a lined skirt. It is preferable that the fabric from which the costume is made has a textured pattern. At the same time, instead of a skirt and a blouse, a woman at work can quite afford a strict dress up to her knees.

V recent times it is customary to wear black suits only on important and, in a sense, solemn business events... So, for example, for a meeting with a top manager, it is better to choose a gray suit or dress, but for an important conference where you have to read a report, you can also afford a black outfit.

The etiquette of the business world does not allow shoes made of suede and bright leather, for example, crocodile. Business etiquette of a woman prescribes to wear pumps at work - without any buckles and bows, with thin soles. Shoes should be with medium or high heels - 2.5 to 7.5 centimeters. Preference should be given to shoes made of genuine leather, as they are more comfortable, besides, they will last you longer and look better on your feet. Shoes should be closed, and also match the color of the suit (one tone darker than the hem) or be black, but never white. If you can only afford one pair of shoes, go for black ones. If you choose skirts or dresses, then be prepared for the fact that you will have to wear nude tights or stockings regardless of the season.

Take care of your hands: nails and skin should always be in perfect condition. But with varnish and nail color, you can experiment: whether to apply it or not, depends entirely on you, but it is also unacceptable to use bright and eye-catching shades. Quite loyal requirements are imposed on business women's bags: they must have clear, rigid contours and contain A4 documents. If the latter is not possible, you will have to additionally purchase a special case or folder.

Business makeup - required attribute a successful woman who achieves success at work, while remaining feminine. The main task of business makeup is to instill confidence in people, calmness, but in no case demonstrate your sexuality.

Business women are encouraged to wear makeup that accentuates the eyes. Great importance have makeup colors - too bright colors and contrasting combinations are good outdoors, outdoors, but indoors they are tiring and distracting. It is best to use soft, calm tones. Brightly highlighted eyes with dull lips, accentuated by gloss or light lipstick look good; lip gloss, brown or gray eyeliner combined with black mascara. Make sure your makeup looks fresh and neat throughout the day.

Such strict restrictions are often not to the liking of women who are used to always being in the center of events and attracting people's attention with their appearance. But a smart woman will always find a way out of this situation: the office style can always be diversified with an interesting scarf or any other accessory that will successfully harmonize with your business suit and at the same time slightly distinguish you from other female employees.

Conclusion

Business etiquette is an established procedure for conduct in the area of business and business contacts. But business etiquette is not just a set of rules to be followed. These are the regulation of business communication, the rules of business ethics, which ultimately contribute to mutual understanding, the establishment of business relationships in a team and, in fact, the prosperity of any business.

Etiquette is one of the main "tools" for forming an image. V modern business the person of the company has a significant role to play. Firms that don't follow etiquette lose a lot. Where etiquette is involved, higher productivity, better results. Therefore, you should always remember one of the main rules that businessmen all over the world know: good manners are profitable. It is much more pleasant to work with a company where etiquette is observed. Practically all over the world, it has become the norm of activity. This is because etiquette, by virtue of its vitality, creates a pleasant psychological climate conducive to business contacts.

In order for a woman to achieve high success in her field of activity, she needs to improve not only her intellectual abilities, but also needs to follow simple, but at the same time very effective rules, which can be described as business etiquette for women (communication style , behavior, voice, clothing, etc.) that will help you gain trust and respect from partners and superiors. After all, it is from the little things that a holistic view of you is formed not only as a person, but also as a business woman and a valuable employee.

Bibliography

1. Ethics of business relations: Textbook / V.K. Borisov, E.M. Panina, M.I. Panov et al. - M .: ID FORUM: INFRA-M, 2013.

2.http: //www.jlady.ru/careers/pravila-delovogo-etiketa.html

3. Kibanov A.Ya., Zakharov D.K., Konovalova V.G. Ethics of Business Relations: Textbook / Ed. AND I. Kibanova. - M .: INFRA-M, 2002.

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Primary requirements

For a woman, the basics of business etiquette begin with the rules of communication in a team. Generally accepted requirements apply to businessmen of both genders, but the female gender is more emotional, which leads to unforeseen situations in the process of work. The rules of conduct include:

restraint - competent and verified speech, the absence of excessive gesticulation will only make a positive impression;
confidence - posture, posture, tone of voice should not leave doubts about competence;
glance - constant looking into the eyes or avoiding the gaze of the interlocutor will lead to a negative attitude, a business woman should not have obvious signs of servility or self-doubt in her behavior.

During a conversation, a woman businessman should not raise her voices: confident, measured speech in an average tone is perceived by the audience much better. A tongue twister or a long monologue is not welcome - the listener should be able to give his arguments, express his own opinion.

Features of the relationship to a woman in business etiquette

To obtain recognition in the business field, it is necessary to show:

the makings of a leader;
intellectual level;
knowledge in a certain direction;
practicality.

Gender plays the last role in entrepreneurial circles - without trust and respect from outside. business partners you cannot count on success.

It plays an important role - both male and female businessmen are assessed in appearance. It is impossible to get a long-awaited contract for cooperation just because of beauty alone - there are completely different priorities in business.

Requirements of etiquette for the appearance of a business woman

Office hairstyle and makeup

Daily makeup includes a minimal amount of decorative cosmetics, dominated by muted tones:

tone cream;
blush;
ink;
lipstick.

Lack of bright colors and natural appearance are the main requirements for makeup. Manicure ranks second among the mandatory nuances, most business women prefer the classics.

Business woman clothes and shoes

To create an elegant image suitable for business negotiations or a regular working day, you must adhere to the following rules:

Ridiculous combination - an attempt to combine business style with accessories for a holiday, event or evening will lead to bewilderment on the part of prospective partners. For each type of meeting, a certain image is created, which must fully correspond to their theme.
Sandals or shoes with open toes and heels - this option is suitable for leisure, but not business. Standard pumps with low or medium heels are the best of all options. Patent-top shoes are inappropriate, they are worn for the holidays.
Suit - with a skirt or trousers, an opaque blouse and a jacket. The classic image cannot be changed, dresses and sundresses, jeans do not fit into the style of a serious businessman.
Business suit colors - gray, white, black or dark blue shades are considered the ideal choice. Bright colors are generally accepted as a sign of a redneck or a person with bad taste.
Jewelry - stylish and expensive watches, earrings, a small brooch are allowed by stylists. Attempts to additionally decorate with bracelets, chains, massive rings will not be appreciated. Replacement of quality accessories with costume jewelry is not allowed.
Stockings or tights - at any time of the year, snowy winter or hot summer, they are an invariable attribute. Only skin tones are allowed.

The main mistake of aspiring business women is the wrong choice of shoes or the wrong color. Black, beige, gray shoes - go well with most suits. They should not have flirty bows, buckles, rhinestones or other decorations.

Secrets of a successful businesswoman

The business lady is forced to adhere to certain rules:

Punctuality - lateness is a veiled message of disrespect for a partner. Even a five minute delay can lead to a break in business relationships.
Lack of conversation about personal life - career and personal experiences should be separated. Employees of the company and business partners are not told about themselves, do not go on to trust or close relationships.
Accuracy - the condition of the desktop characterizes its owner. Piled up documents, dust and coffee cups are unacceptable.
Knowing the name and patronymic - a business woman should remember the names of employees and fellow businessmen. Respectful attitude manifested by the correct address to the interlocutor. Goodwill in communication is required, regardless of the position of the employee.

They help to build good relations with the team, improve the atmosphere in it. Disregard of the rules will quickly lead to discord in the company, "cold" war between employees.

Business etiquette for women in China

Etiquette practically does not differ from European standards. Women can wear business suits with a skirt, light or muted trousers. A trouser suit is not something special and will be well received in the Middle Kingdom. Bright and challenging colors are strictly prohibited.

Negatively in China, a business woman is perceived, studded with rings or with a lot of pretentious jewelry. A sense of proportion is the correct approach to the appearance and the created image. Attempts to wear traditional Chinese dresses to a meeting will be perceived with a fair amount of skepticism - imitation will alienate business partners and render them in an unfavorable light.

Besides looks, a businesswoman should have a well thought out business plan. Etiquette in business relationships plays an important role, but for partners it always comes second. The prosperity of an enterprise depends on specific ideas and the ability to bring them to life, and not on the ability to present oneself beautifully. Serious team work begins with correct behavior and the ability to speak kindly with employees.

Date of publication: 28.01.2018

Recently, there has been a lot of controversy on the topic - who should let whom and where forward - at the doors, in the elevator, when going up and down the stairs. We present an article by our expert on etiquette Nadezhda Kharlanova, a teacher at the school of etiquette in Tyumen, about the rules that will help you quickly navigate these issues.

"There is no man seated with a woman standing" - this is one of the beautiful simple rules of etiquette for men. And women for hundreds of years have become accustomed to male courtship within the framework of secular etiquette, at least: they help to put on a coat, move a chair, let them go ahead, do not smoke without our permission ...

Where did it come from in modern etiquette such deference to the lady? Historically, she was born in the Middle Ages and was part of... The knight must show courage, honesty, generosity, generosity, hospitality and courtesy. He had to choose a lady for himself to worship her, perform feats for her and glorify her beauty.

Serving a lady has become a canon of behavior for men for many centuries to come. And this is very good, because every adequate man at least partially meets these norms of nobility, which have not changed for so many centuries. So is the relationship between women and men in their essence.

A lady is considered higher in status: a man must be the first to greet, wait for a lady to stretch out her hand for a handshake, get up when she enters the room or approaches it, not start eating at the table until the lady has started a meal, etc.

Due to the fact that a woman is physically weaker, a man looks after, helps and protects: he gives up his place in transport, and on the steps of the stairs - the side, which with a railing, helps to carry weights, supports and protects.

At the same time, a lady can always delicately thank her partner for his nobility, generosity, at least with a nod of her head. And you can consider when meeting a man, look great on dates, be sweet and charming, create a pleasant atmosphere, skillfully maintain a conversation.

But before considering modern rules for women, we will focus on very important principles of etiquette - situationality and common sense.

This means that the same rules may vary depending on where and for what reason we communicate. And in order to correctly build a line of behavior, we must immediately determine in what etiquette situation we are: in a secular or business.

So, a few secular etiquette situations.

How are a man and a woman positioned on the stairs when going down and ascending?

When descending the stairs, the man's place is in front, when climbing - a couple of steps behind the lady, in a word, lower. This is necessary in order to always have time to help if she stumbles. In this case, you need to adhere to the right side. If a man and a woman walk in opposite directions and collide, the woman has the right to stay on the side with the railing, even if she thereby violates the rule of right-hand traffic. According to the rules of etiquette, the side with the handrail is, the elderly and children.

Outside….

In almost any situation where people walk one after the other (both on the street and indoors), the man lets the woman forward. He can go ahead only in those cases when his help is needed - for example, getting out of the transport and giving his hand, making his way through the crowd, overcoming an obstacle, entering the "danger zone". According to the status of a big and strong defender, a man is the first to go to all "danger zones".

The man, accompanying the lady, usually walks from the outer, more dangerous side of the sidewalk. In addition, the custom to go to the left of the lady has survived to this day - since a hundred years ago, many men wore a sword on their left side. For the same reason, wanting to walk with the lady by the arm, the man offers her his right hand.

Having met a woman in a narrow aisle or in a doorway, a man must give way. He takes a step to the side (usually to the right) and lets her through, turning to face her.

Elevator - who gets in first?

If we consider the elevator as a "danger zone", then the man's duty is to enter first and make sure that everything is safe and there is no danger. If these are some special large and beautiful elevators, perhaps with the use of staff, then the lady can enter completely calmly, because everything is checked. So, the man enters first, but not everyone knows about it. In the case when a man passes a woman, having other information about the rules, wanting to show a sign of respect, the woman thanks and boldly enters the elevator. If several people have gathered in anticipation of the elevator, the first to enter are those who are closer to the door, trying to be accommodated in the elevator in accordance with the number of storeys.

About the doors ...

It is often believed that a man should let a lady through the door. But there are also nuances here. How to do it correctly and elegantly, and what is the woman's reaction?

The most important thing to consider here is the situational factor. Behave naturally and use common sense!

A man must enter first, if he does not know if there is a certain "danger zone" inside: it is possible that it is dark there and the light will have to be turned on, or there is another heavy door on the way. If a man knows in advance that it is clean, light and joyful there, then he can open the door and let the lady go ahead.

When entering and exiting doors, a woman and a man interact almost like in a dance:

If you come to the door first, then open the door and hold it for the lady.
If you come to the door at the same time as your lady, or when she comes up first, then it makes sense for her to step aside so that the companion can open it freely without touching anything.
If the woman opened the door herself, hold the door open.
If there are double doors with a vestibule on the way, then first it is better to open the first door, let the lady enter the vestibule to the second door, then go after the companion yourself. If a woman has stopped in the vestibule and is waiting for you, go to the second door and do the same.
If the door opens from yourself, and you know about it, then think in advance about the trajectory of your joint movement and try to get through the door first.
If it so happened that the lady was at the door first and pushed her, then move a little to the side on which the door hinges, carefully stretch your hand over the woman's head to hold the door and let the lady enter.
If someone is walking behind you, then when you pass through the door after the woman, hold the door so that the person walking after you has time to put out his hand and hold the door for himself. But this is provided that the person follows you immediately. If he is a few steps away from you, then there is no need to hold the door.
In a situation with a revolving automatic door, it makes sense to reach out to slow down the rotation and allow the woman to pass quietly. In an ordinary automatic door, just let the lady go ahead and then go through yourself.

In the restaurant ...

It is considered good form if the man who invited comes a little earlier. If a man is delayed, then he must call and warn the head waiter. The woman enters the restaurant alone and introduces herself as whose guest she is. If the lady and the gentleman met before entering the restaurant, the man lets the woman forward.

Taking off his outerwear in the wardrobe, the man first helps to undress his companion. It is customary to dress in the same order, first the man gives the coat to the lady. The mirror in the wardrobe hangs in order to fix your hair, check your overall appearance. Lip tinting and dressing up should be done in the washroom.

A man enters the restaurant hall first, followed by a woman. The man takes the first attention to himself. When a man and a woman go to their place, the man goes first, and the lady follows him. If the head waiter sees you off, he goes first, then the lady, then the man. On the way to the table, the man leads the woman and helps her to sit down, if the waiter does not.

A woman has the right to take the best place... The most honorable and comfortable places are those with their backs to the wall, facing the window or the entrance to the hall.

The man sits to the left of the lady or opposite her, if the table is only for two.

I hope that this article has brought enough specifics into the question - who passes whom and where when entering and leaving the premises. And you will no longer have confusion in any such situation.

And if you have any questions, you can ask them

Article author: etiquette expert Nadezhda Kharlanova. School of etiquette, Tyumen
website: www.etiket72.com, VK: vk.com/etikettyumen, E-mail: [email protected]
Phone: +7 963 058 36 58
Reprinting of article materials without a link to the site is prohibited!

Business woman etiquette. And what is to be understood by this?

\\ Secretarial business. -2004. -№5. - S. 52-55.

Build your self-confident image

Four basic rules of a code of conduct

Greeting and Presentation Rules for Women

Business manners

Clothing selection criteria

Modern business woman wardrobe

Accessories, hairstyle, makeup

A few tips for the "chef in a skirt"

6) don't let fashion dictate your skirt length;

7) do not take off your jacket at work;

8) do not wear glasses with trendy frames;

9) Drink in moderation at cocktails and formal dinners;

10) do not buy clothes for work in the heat of the moment.

Eight rules to “always” when choosing business clothes:

1) wear a suit with a skirt during working hours;

2) sew a new suit, taking into account the specifics of the work;

3) wear simple shoes with medium heels (4-5 cm);

4) wear flesh-colored stockings;

5) wear a coat and shawl over a skirt or dress;

6) use a solid pen;

7) Wear good quality sportswear when traveling on weekends;

8) Before getting dressed, think about who you will have to meet and what you will need to do.

A woman, of course, enjoys much more freedom in choosing the style of clothing, texture and color of the fabric than a man, whose clothes in most cases are of a uniform cut. This gives a woman more opportunities to choose such styles of clothing that best suit her individual tastes and fit the characteristics of her figure. It should be remembered that a good style of clothing should emphasize the appropriate beauty of the forms and correct the existing figure flaws.

A conservative suit was and remains the main item of a business woman's wardrobe. Five types of suits can be distinguished:

A suit of the first type is a traditional wardrobe attribute. It imitates the colors and designs of a man's suit, the jacket can be with or without lapels. A jacket with lapels is suitable for work in a firm, which is dominated by men, a jacket without lapels is good for all occasions. If you are going for an interview with a company whose business area is unfamiliar to you, the color of a suit with a jacket without lapels should be dark blue or gray;

A suit of the second type is distinguished by a bright color - red, purple, crimson, purple or a spectacular pattern. It can be made of fabric in a large herringbone or with a pattern in the form of a large cage;

The suit of the third type is a stylish, professional model. Various color shades and cuts determine the creation of an image that symbolizes the softness and femininity of a business woman. A suit jacket of the third type is usually worn without a blouse;

The fourth type includes exquisite suits of pastel colors (pale yellow, creamy white), the sophistication and femininity of which are emphasized by small velvet collars, the original decoration of the neckline or sleeves. It is believed that such costumes are appropriate only in the warm season;

The fifth type of conservative suit is preferred by successful business women. It can be dark plum, maroon, etc., its elegance and impeccability are indispensable when working with the most senior persons.

It should be noted that the division of costumes into five types is rather arbitrary and does not reflect their actual diversity. The type of clothing should be determined based on the current situation. Of course, it's good to have all five types of suits in your wardrobe, but for many women this luxury is not available. Those who want to do business for a long time and seriously should purchase at least two or three models that complement each other. For example, a stylish professional suit matches a suit for success, while skillfully selected accessories can make a conservative model look fashionable.

It should be borne in mind that men and women evaluate business suits differently. Studies show that men prefer a suit for success because women look more competent in it, men over 55 prefer the traditional lapel suit. The second type of suit has become almost a uniform, as it is always popular with women - office leaders. The Plaid Suit gives the illusion of increased height. Using rich and vibrant colors, a woman vertically challenged able to attract attention and look confident. The wrong choice of shade or size of the pattern can emphasize a lack of taste or inconsistency. And although a woman wearing such a suit seems to be spectacular, a man may perceive her differently.

Loose skirts are recommended, rather than tight-fitting skirts that will not stretch as much when walking or sitting. A light suit is required for spring and summer. Recommended colors: ivory, greyish beige, greyish brown. The lighter the suit, the more quality tailoring it should be. Any woman, regardless of her natural characteristics, can wear a grayish-beige or grayish-brown suit.

A red suit should be in every working woman's wardrobe (or at least a red jacket as an addition to skirts). A gorgeous neutral color - purple, with dark juicy shades, such as purple tones. Purple can also be worn by almost any woman.

The used accessories and additions to clothes have a great influence on the formation of the style. Let us dwell at least on the bag, which can say a lot about the hostess.

It is believed that a large bag is characteristic of an active nature with a broad outlook and increased efficiency. Usually such a bag is easy to open and has many compartments.

An elegant bag is worn by refined natures who devote a lot of time to their appearance and toilet. Although they go to work, they devote most of their time to extraneous conversations.

A miniature handbag without a handle (analogue of a cosmetic bag) is worn by discreet and organized persons. Keys, cosmetics, notebook, pen, change are put in it.

The diplomat is worn by women who seek to emphasize their seriousness and receive a certain moral satisfaction from it.

Shoes and gloves are matched to the bag, matching both color and material.

A business woman should not wear expensive jewelry at work; a few pieces of jewelry are enough in the office. But jewelry must be used only of high quality.

A business woman's hairstyle should be relatively compact. In a work setting, intricate combinations are undesirable. It is not recommended to dye your hair in a bright, trendy color - it harms business authority. Hair color should be in harmony with skin and eye color. Medium length hair is considered the most suitable for a business woman.

A business woman should always look vigorous, decisive, self-confident. It can help to make this impression cosmetical tools... Makeup should be inconspicuous and, of course, in harmony with hair color, cut, eye color, face shape. With perfume, just like with makeup, it's important not to overdo it. The scent of your perfume should not be felt at a distance of more than 45 cm. Business women are advised to use French perfumes from reputable companies. The owners of such perfumes are considered by male business partners to be smart and attractive.

A woman leader in general faces many ethical challenges, especially one who has just taken a leadership position.

How can a young woman leader build her relationship with the team? Swedish psychologists have conducted a special mass survey of a large number of "chefs in a skirt". As a result, a number of tips were formulated on how to be an “ideal boss”. Here is some of them.

Power - this is something that should not be trumped, and even more so abused. Use it at appropriate times, but very sparingly and in moderation, preferably in a positive direction, that is, in the interests of your subordinates.

Towards predecessor and to what he did, your tact is tested. Try, without attracting attention, to collect information about who this person was and how subordinates treated him. But the information received is for your personal use only. Do not criticize the previous owner of your chair in any way. On the contrary, if something of the "legacy" left by him is worthy of approval, do not hesitate to emphasize it on occasion.

Solution may be required from you on the first day of work in a leadership position. Don't panic if you don't know what to decide. Check with your closest assistant or firm veterans. It is impossible to know and recognize everything at once. It is not a shame to make the first decisions after consultations.

Don't be afraid to ask for help. Employees are not only subordinates and performers, but also partners. Don't be afraid to trust them independent work... Don't be ashamed to admit that you don't know something. Such confessions do not alienate subordinates, but, on the contrary, increase their role and trust in you.

Initiative - very valuable quality for any chef. Don't expect too much from others. Demand more from yourself, and always treat the initiative of your subordinates with goodwill and sincere interest.

In your office there can be purely individual things. It is perfectly acceptable for a woman's hand to be felt. Do not be afraid that you will be condemned for office feminine comfort. A vase of flowers or brightly colored curtains on a window are fine. The study, of course, is not a boudoir, but also not a monastery, and bright little things are always pleasing to the eye, tired of the monotony of the official setting. Let your workplace does not resemble a man's workplace, but there is no place for typically female objects.

What color should the walls be cabinet? The color of walls, furniture, office equipment (as well as your clothes) can evoke pleasant and unpleasant feelings and can be used to determine your prevailing emotional state.

White is the perfect color, the color of your dreams. He does not repulse anyone, but he does not carry information either.

Black is a symbol of uncertainty and a gloomy perception of life. If your clothes are constantly dark in color, they may think that you are unhappy, prone to depression, or doubt your abilities.

The gray color is loved by judicious and distrustful natures who think for a long time before deciding on something. This color is preferred by those who are afraid to "stick out".

The blue color “speaks” of modesty, melancholy. People prone to blue get tired quickly. It is extremely important for them to feel the confidence and benevolence of others. A person who does not like this color usually tries to give the impression that he can do everything, but in his soul he is not sure and closed.

Green is popular with people who are looking for a way to assert themselves and are afraid of falling under someone else's influence. Anyone who does not like this color is afraid of everyday problems, tries to get away from all difficulties, not to overcome them.

Red is the color of passion. He is loved by a brave, strong-willed, domineering person. However, sociable types also like him. People who are irritated by this color are very loyal and stable in their relationships, but they have an inferiority complex, they are afraid of quarrels, they are prone to solitude.

Brown is preferred by those who are firm and confident, appreciate tradition and love family. Those who dislike this color are prone to pride and selfishness, these people are secretive and hardly go to frank conversations.

Yellow color characterizes calmness, ease in relationships and intelligence. People who prefer this color are sociable, curious, brave, easily adapt to conditions, like to be liked and attract attention. To whom he is unpleasant - he is focused, pessimistic, with difficulty making new acquaintances.

Of course, this tonal rainbow does not exhaust the real tones, the best effect is given by half-tones, a mixture of different colors. But it is important to emphasize once again that the color of your clothes, walls and all furnishings in the office can tell a lot about the hostess.

In your office host guests personally, of course, as far as possible. As a boss, you are more personable than a male deputy. Sometimes someone's visit to the firm may not start on time, when you are very busy - there is nothing you can do about it. Under ordinary conditions, remember: contacts with people enrich and develop, do not avoid them.

Be always friendly, welcoming, open and friendly. Without extreme need, do not emphasize your superiority in one area or another: this does not arouse the sympathy of others. Everyone already knows that you are a chef and somehow deserve your appointment.

There is no need to over-expose femininity for show, but there is no need to mask either. You are by nature different from the man, and therefore do not learn to manage from him. Do not adopt the dry, papery language of men, masculine gestures and manners. Be consistent in maintaining your femininity and success is assured.

It is unacceptable to pour out anger on subordinates. You can't have a conversation harshly, in a scandalous tone. But sincerity and truthfulness of emotions are highly desirable. Therefore, if you really have a reason for dissatisfaction, do not hide it. It is always better to express your displeasure to someone in the appropriate form than to suppress it in yourself and accumulate dislike.

Remember that it is impossible to please everyone. There is always at least one ill-wisher. Don't be upset about this. But also never use your superiority in office and do not take revenge. Vengefulness - repulsive character trait, it will only bring new enemies.

A new post requires a lot of effort at first, then it will become easier to work. At the same time, you should not give up your personal life and neglect the interests of the family. Do not sit in your office in the evenings. Subordinates do not like bosses who try to emphasize their hard work, measured in hours spent in the office.

Summarizing all of the above, it can be noted that compliance with the rules of etiquette allows a business woman to establish and maintain good relations with subordinates, colleagues and business partners.

Introduction

The appearance of a business person

Clothes for success

1 Clothes for men

2 Features of the appearance of a business woman

Conclusion

Bibliography

Introduction

In the modern world in the face of heightened competition, business communication is becoming an important factor that determines the success of not only an individual, but also a whole company or organization.

"They are greeted by their clothes, they are escorted by their minds," says folk wisdom.

This rule is very often ignored by many people. However, consciously or unconsciously, we judge others by their appearance. According to some studies, 55% of the impressions we make on other people are determined by what they see (skin and hair color, appearance, posture, facial expressions and gestures, facial expressions, the nature of eye contact); the remaining 45% of impressions are determined by what people hear (the semantic load of speech, its tempo, voice pitch, clarity of speech, pronunciation, etc.).

When we meet a person for the first time, see how he is dressed, how he looks, we judge not only his appearance, but also about whohe. And vice versa, knowing which person we are going to meet, we can mentally imagine him. Assuming that each category of people looks in a certain way, and seeing a person corresponding to these ideas, we automatically assign him to one category or another. And then we expect from him certain actions, appropriate behavior.

It must be remembered that clothing reflects and emphasizes individuality, characterizes a business person as a person. The choice of clothing is determined by the area of the upcoming activity and position: for example, the clothes of bankers are distinguished by conservatism, which is not welcomed in creative circles.

The appearance of a business person is the first step to success, since for a potential partner a suit serves as a code indicating the degree of reliability, respectability and success in business.

In this paper, we will consider the features of business dress etiquette.

The work consists of an introduction, main part, conclusion and bibliography.

1. The appearance of a business person

The transition from the original forms of market relations to civilized ones more and more actualizes the meaning and implementation of business etiquette. Etiquetteis a set of rules of behavior that regulate the external manifestations of human relationships (dealing with others, forms of communication and greetings, behavior in public places, manners and clothes).

To a large extent, our initial impression of other people is formed by their external data. Other things being equal, people more easily accept the position of the person towards whom they experience an emotionally positive attitude, and vice versa, it is more difficult to accept (and often reject) the position of the person towards whom they experience an emotionally negative attitude.

The office environment imposes certain requirements on the appearance of a business person. In the world of fashion, a certain concept has long been formed - "business suit". He, of course, takes into account the latest trends and trends in fashion, but at the same time remains to a certain extent strict and conservative.

When selecting a suit in the broad sense of the word (i.e., taking into account all the accompanying components), a business person should be guided by the following general rules: unity of style; matching style to a specific situation; reasonable minimization of the color gamut (the so-called "rule of three colors"); color matching in colors; material texture compatibility; the comparability of the nature of the pattern in various components of the garment; conformity of the quality level of accessories (shoes, folders for papers, briefcase, etc.) to the quality of the main suit.

In the process of preparing for negotiations, you should pay attention to the choice of a business suit. Even very high quality, expensive and fashionable things can look tasteless if you do not observe the condition of style unity. Your costume and accessories should be combined not only in color and texture of the material, but also look like a single stylistic whole. You cannot mix "power" and "affordable" or sporty and purely business style in one suit.

The "domineering" or "power" style of dress (dark suit with straight "hard" shoulders, white shirt, traditional dull tie, moccasin shoes) corresponds to the situation of a responsible meeting or important negotiations. However, if you need to create a relaxed atmosphere and eliminate distance, it is better to use an "accessible" style, such as a less strict gray suit with "soft" shoulders.

If you have a problem with dressing too harsh or too soft, try to solve it with color. A dark business suit can be "revived" with a light (but not white) shirt or a slightly brighter than usual tie. A suit in an “affordable” style can be kept in one color scheme of muted tones, then it will look more formal.

At an interview, based on the results of which a decision on replacement will be made vacant post, the appearance should indicate that you will easily join the ranks of the organization's employees, since you have a corporate image (and therefore, you value corporate values as well).

When seeking a promotion, dress as you would for the job you want to get. Thus, the authorities are more likely to represent you in this position.

The details of one suit must also satisfy such a requirement as compatibility, that is, correspond to each other in the following parameters:

coloring (the details of the suit should not sharply contrast with each other, the combination of "incompatible" colors, such as bright red and bright green, for example, if the situation or uniform does not require it), it is most reasonable to observe the rule of "three colors" ;

texture of the material (costume items should not be made of fabric of clearly different texture and density, for example, from heavy wool and silk);

seasonality (light summer trousers and skirts next to heavy winter jackets and jackets will look inappropriate).

The most important color is the one closest to the face. Shirts, blouses, ties, scarves should be of such shades that suit not only the color of the suit, but also to your face and decorate it.

For a business person, accessories often have a functional meaning: the portfolio contains Required documents, the watch helps to manage time correctly. People pay attention to these accessories because they are used constantly.

Too many accessories make a person's appearance fidgety and distracting. The impression should be made by the results of work, and not by what you have in your hands. Make sure all the little things are functional. At the same time, one should not forget that sometimes it is the details that "logically complete" your image. The details should help, not interfere with the general perception of you as a qualified professional and a pleasant conversationalist.

Typically, clothing depends on your lifestyle and place of work. In industries such as finance, law, politics, accounting, consulting, wearing formal clothing is almost mandatory. In other industries, for example, in funds mass media or advertising, much more freedom is permissible.

However, it should be noted that the main rule that one should strive to follow when choosing a business suit in all its components is the general impression of neatness and neatness. This should make your partner think that you will be just as careful in your business.

And we should not forget that "according to the mind" they only see off, therefore, "clothes" when meeting and communicating is in many ways a determining factor.

2. Clothes for success

.1 Clothing for men

An important factor characterizing a business man is his suit. There are three types of business suit:

official suit - clothes in black or dark blue with a white shirt, black shoes and a tie, socks and a handkerchief matched by color. Wears for formal and corporate events, as well as on other special occasions (for example, speaking at a congress or major symposium, reception at the city hall). In diplomatic etiquette, an official suit is a tuxedo.

unofficial suit - plain clothes (jacket, trousers) of other shades - green, blue, gray, etc. For an unofficial suit it is possible to wear light-colored shirts, either plain, or with pinstripes or a cage. This type of clothing is recommended for regular business visits.

regular suit - this includes various color combinations of the elements of the suit (for example, a light jacket and dark trousers - but not vice versa!). These clothes can be worn in the office for planned visits. regular customers.

The choice of the type of business suit, first of all, depends on the purpose of the visit, the type of event being held.

An obligatory accessory of a classic men's suit is Blazer... It must be worn at any visit.

The bottom button of the jacket is never fastened. The rest must be buttoned up in an official setting - on the podium, at the entrance to any room. You should also dance only in a buttoned jacket. You can unfasten it only if you are sitting at a table.

The jacket must be buttoned, however, as mentioned above, the bottom button of the jacket is not buttoned (this does not apply to jackets with a single button).

You can take off your jacket at official events only after the owner or the guest of honor has done it - in a word, the first person at the reception.

In some countries, men take off their jackets at work (for example, in the Netherlands), while in other countries (Germany, France), managers do not even loosen their tie and do not take off their jackets while in the office. Never take off your jacket first!

Keep the handkerchief unfolded and in your trouser pocket or purse. Do not put a pen, pencil, glasses, hairbrush and other items in the upper outer pockets of jackets and jackets so that they look out.

Trouser belt - only made of genuine leather, dark color; with a modest buckle - no "lion" and "wolf heads".

Socksare selected depending on the color of the suit and shoes. It is an absolute bad manners to wear white (light) socks to a dark suit - socks in color should be darker than the last one, and their length should be sufficient to cover the shin even when cross-legged. Ideally, socks should be darker than pants but lighter than boots. Dark blue, dark gray, dark green and black socks go well with any formal suit. White socks - for sports only.

Shirt- made of thin cotton, sometimes with the addition, almost imperceptible, of synthetics - for less creasing, always light colors - white, light gray, light blue, light sandy shades. The collar is classic, traditional.

The color of the shirt, of course, should be in harmony with the color of the suit. There is such a requirement: in terms of color intensity, in the first place - a jacket, in the second - a tie, in the third - a shirt.

On the shirt, as well as on the jacket, elements of a sports or military style are also not allowed - shoulder straps, patch pockets with folds and yokes; let's say, however, one modest patch pocket - usually such shirts have the manufacturer's logo on the pocket.

One of the most important accessories of a general business suit is shoes... Therefore, in no case should we forget about its quality - old sloppy shoes can spoil the impression even of a quite decent suit. What's more, expensive, well-groomed shoes can distract attention from cheap clothing. The trousers at the back should cover the top of the heel.

One of the ways to attract and retain attention during presentations is to have no more than one bright spot. In a men's suit, such a spot is tie.A tie is the main indicator of a man's taste and status, so special attention should be paid to the correct choice.

From the combination of a shirt with a tie changes general form any costume. The tie should match the color with the suit or contrast with it (for example, a navy blue suit and a blue or burgundy tie).

A tie is a must-have addition to a plain shirt. A plain tie goes well with a striped suit in a cage. And with a plain suit, a tie with a pattern, motley.

If the shirt is not light, monochromatic, care must be taken to match the tie with its color. Only a plain tie is suitable for a bright shirt with a pattern; in all cases, the tie should be darker than the shirt.

When preparing for business negotiations, it is better to wear pearl gray, blue-red, maroon ties. Better to wear a graphic tie. Such a color scheme will set your interlocutors in a business mood, emphasize your respect for them. But a bright, avant-garde tie will create emotional pressure for your business partners, irritate them and distract them.

A silk tie is best suited to an evening, dark suit; synthetic ties are worn only with a leather jacket. Bow ties appear only at formal events.

It is not customary to combine a tie with a sports or woolen shirt, with any shirt worn for graduation.

The width of the tie should be in direct proportion to the size of the jacket, that is, the wider a person is at the shoulders, the wider the tie should be.

The optimal length of the tie is up to the buckle of the trouser belt.

An indispensable attribute of a tie with a business suit should be a tie barrette - it is worn on the 4th top of the shirt buttons. This part of the toilet will not allow the tie to wrap up in the wind or change the position of the body, prevent the tie from falling on the table (when tilting) or on the plate (when eating).

The dress code for men is generally more conservative than for women. However, men can also find room for imagination and a way to emphasize their individuality.

.2 Features of the external appearance of a business woman

For women, there is the same principle in clothing - the color scheme of the toilet, dresses and accessories, of course, should complement each other, and the style of clothing should correspond to the characteristics of the figure.

Although a woman enjoys much more freedom in choosing the style of clothing, material and color of fabric than a man. This gives a woman more opportunities to choose such styles of clothing that best suit her individual tastes and fit the characteristics of her figure. It should be remembered that a good style of clothing should emphasize the appropriate beauty of the forms and correct the existing figure flaws.

The suit of a business woman at the negotiating table should be functional, which will facilitate the negotiation process. The most popular is the classic style. By tradition, the basis of business attire is a suit or dress-suit.

The type of clothing should be determined based on the current situation. Of course, it's good to have multiple suits in your wardrobe. For example, a stylish professional suit matches a suit for success, while skillfully selected accessories can make a conservative model look fashionable.

Preference for a formal setting of a suit does not mean that a dress is unacceptable for a business woman in this situation. It also fits, but the dress is more fashion-conscious, and its variability affects the stability and certainty of the impression. A jacket should be worn on a light silk, viscose or jersey dress.

A business woman can wear a dress or suit of strict and modest colors not only to work, but also to daytime receptions.

It is recommended to wear more elegant and revealing (evening) dresses for receptions organized after 8 pm. They can be long or regular. Clothes in this case are complemented by evening shoes made of leather or suede with comfortable heels and a small handbag. It must be remembered that you can only sit cross-legged on a chair. Getting into the car, the woman first sits down and then pulls her legs into the car (respectively, when leaving the car - in reverse order).

A skirt without a belt usually looks "unfinished". You should choose belts of neutral colors and such width; which would fit the figure. The belt looks elegant in the color of the shoes. If the shoes are warm colors, for example brown, you can wear an olive or yellow belt with a dress or skirt. Sometimes you can combine the color of the belt with one of the colors on the skirt, with the color of the blouse or suit.

Stockings or tights for a business suit are required. Buy quality stockings the right size with a blend of durable fibers such as lycra. As for the color of the stockings, it should be combined with the color of the skirt, dress or shoes. Patterned stockings also have no place in a work wardrobe.

To maintain the image of a business person, a woman should pay special attention to her hair and shoes - they should always be in order.

For work and play, you should have several pairs of shoes. They don't have to be the same style, but they should go with any outfit. For work, shoes made of genuine leather are recommended. As for their color, dark blue, black, brown are most acceptable in winter. In summer, shoes are worn to match the color of the clothes, but beige and light gray are always popular.

Some women have naturally gorgeous hair that you just wash and dry and it looks great. However, many are doomed to the use of various cosmetic preparations that promise to improve the quality of hair: foam fixers and gels help to shape weakened hair; various oils, waxes, conditioners improve the quality of the hair, etc. A good hairstyle can change the image as well as a new costume. Hairstyles from loose hair are definitely not perceived in the business world - just haircuts or smooth, gathered or styled.

Make-up in women is an evaluative factor. The cosmetics of a business woman should be discreet, and the smell of perfume should be barely perceptible. Cosmetics are applied in moderation and without the use of flashy tones. In this case, the smell of perfume should be barely noticeable. If a woman wears glasses, then she should not wear smoky glasses with metal frames (through such glasses, the eyes of the interlocutor are difficult to distinguish, which makes it difficult to eye contact with him). For brunettes, it is recommended that glasses are framed to match the hair, and for blondes a dark (brown) frame is recommended.

Great attention should be given to the choice of jewelry. It is not recommended to wear a lot of jewelry; you should not wear gold and silver jewelry at the same time. Bijouterie - only of high quality, from prestigious firms.

An integral attribute of a business woman is a diplomat (attaché case) or a handbag made of good quality leather without bright decorations. Business papers should be kept in a folder, and personal items: powder, lipstick, comb, hair brush, etc. should be in a small cosmetic bag in a briefcase or diplomat along with notebook and keys.

A small handbag with a long belt is practical and convenient for storing money (only for a wallet). With most toilets, a black or reddish brown bag looks quite elegant. If the main color of your clothes is dark blue, then you can choose a bag of the same color.

Women wear gloves whenever and wherever they want. The opinion that gloves cannot be worn without a headdress is incorrect. When giving a hand to a man, you don't have to take them off. When entering an Orthodox church, gloves are removed. The woman taking the floor to speak can walk up to the podium wearing gloves, but must take them off before speaking. At an evening reception, it is permissible to wear a bracelet over a long glove, but rings cannot be worn.

So, the suit and manners of a business person must comply with the socially accepted requirements for this category of its members. Adherence to the above rules for wearing clothes allows you to positively tune in advance the desired interlocutor, to arrange him to conduct a constructive business conversation, without being distracted by outsiders.

A neat and appropriate business suit, politeness and observance of the rules of etiquette, combined with a good command of communication skills, greatly facilitate contact with others and allow the representative to maintain a high business image of the company.

If a person has a "well-groomed appearance", then he seems to radiate a positive self-esteem, which automatically increases the chances of being highly appreciated by others.

business accessory manner comparability

Conclusion

Thus, clothing is an important component of a business image.

Looking right at work means competently managing business communication and personal careers. Appearance represents an employee of an organization in a business environment. With the help of well-chosen clothes, you can manage your impression of yourself, tune your business partners to a particular style of interaction, and shape the desired image. Employees of organizations, who are professionals, know that there are no trifles in the design of appearance. Clothing, hairstyle, accessories, and business manners in general carry vital information about an individual. The most common form of business attire around the world is a suit, for both men and women.

A man's clothing style influences his success in business circles, and the right suit contributes to the creation of his image. When choosing clothes, a man should remember that individual details should be in harmony with each other. An important detail of a business suit is a tie, which should correspond to a suit: thin ties are selected for light fabrics, and for heavy fabrics, made of denser materials. The brightness of the tie should also be offset by the severity of the suit. The ideal tie length is to the middle of the belt. Socks are another piece of clothing regulated business etiquette, are chosen to match shoes or a suit; the socks would be of such length that a bare leg would not protrude from under the leg.

It is even more difficult with women's business clothes. On the one hand, women need to remain the fair sex even at work, on the other hand, they need to adhere to strict standards. So, in business clothes, it is better to refuse from fitted or silhouette-tight things. Another taboo is short and miniskirts. The optimal length is up to the knees. It would be no less an oversight to appear in the office without tights, even in summer time- bare feet are not allowed. And finally, the last - according to etiquette, business women are not prescribed bright makeup and loose hair. The basic rule is to match the time and the setting.

Bibliography

1.Beringova, N.V. Business conversation: tutorial/ N.V. Beringov. - Tomsk: Tomsk Polytechnic University, 2010 .-- 160 p.

2.Gorbatov, A.V. Business ethics: tutorial / A.V. Gorbatov, O.V. Eleskina. - Kemerovo: Kuzbassvuzizdat, 2007 .-- 142 p. Send an application indicating the topic right now to find out about the possibility of getting a consultation.

Etiquette of a business woman in clothes. Requirements of etiquette for the business dress of women. Features of the appearance of a business woman

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