About the Pull & Bear brand. About Pull & Bear brand Polon Bir official

Bear franchise (Pool & Beer), description, prices
Bear (Pool and Bear) - description and history of the brand
Official site
Online store
The shops
Clothing catalog

Bear franchise description, prices

Pull and Bear Franchise Terms:
- population density of the city - from 50 thousand inhabitants;
- shop area - at least 550 sq. M .;
- the front of the store should be 12 meters long and 3.5 meters wide;
- the location of the store should be the main streets or malls of cities;
- design, decoration of the store in the corporate style of Pool and Beer.
The cost of the franchise, the size of the lump-sum payment and royalties are analyzed and determined on a case-by-case basis.

Franchisee requirements:
- experience in retail trade, ideally in the Fashion sphere;
- availability of sufficient financial as well as management resources to enable Pull and Bear stores to achieve optimal development;
- a well-established team, well trained in public relations.

Pull and Bear will provide the franchisee free of charge everything you need to open a store, in particular decorations, signs, etc. An employee of the Pool & Beer merchandising department will be in touch all the time to provide all possible assistance and advice.

At the beginning of each season, the company will deliver goods, as an option, a franchisee representative can arrive at the warehouse and, based on knowledge of the local market, select models that are suitable for implementation on it.

The company guarantees to update the assortment twice a week. All questions of financial management, personnel, legal aspects, etc. the partner has the right to decide independently and at his own discretion.

Unfortunately, the Pull and Bear franchise is not for sale in Russia and Ukraine.

Pull and Bear brand description and history

The Pool & Beer company is a famous Spanish brand, under whose name women and men clothing is produced. The company's activity began in 1991 and simultaneously with the adoption by the Inditex Group of the decision to segment the market of manufactured goods.

Pull and Bear products are sought after by people who are looking for the perfect combination of style, price and quality. Since 1992, the beginning of the international expansion of this clothing brand is associated.

The first Pull and Bear store to open found its location in Portugal. Then, representative offices were opened in Greece, Malta, and Israel. 1998 marked the release of the first women's collection by the company, which was put up for sale in a store located in Malta.

In 1999, the designers of Pull and Bear managed to do the seemingly impossible - they created a symbiosis of music, technology, video games, modern social trends and trends and embodied it in the style of clothing.

The things produced by this company are not overloaded with unnecessary accessories and details, they are aimed at residents of large cities who like active rest and comfort.

Each collection produced by Pull and Bear opens the door to a world where anyone can easily find a practical and comfortable wardrobe. Particular attention was paid to the color scheme - the brand's motto is "no boring paints".

Bright, perky colors and original inscriptions on sweatshirts and sweatshirts will cheer you up and give you self-confidence.

Official site

Developed by the ingenious designers Pull and Bear, the official website greets visitors with a pronounced brutality of the non-conformist movement, which is impossible not to fall in love with.

A fascinating journey through the site can be compared to a crazy party, because the first thing that catches your eye when visiting it is photos and videos from all kinds of promo-parties.

It is difficult not to get infected with the drive and spontaneity, the abundance of which the brand is famous for, no one will be able to remain indifferent to its inherent underground urban style with an admixture of hooliganism and chic.

The designers of the site did their best: only geniuses can build an accurate illustration of the Pull and Bear concept.

The symbol of the street, Metro, aptly reflects the special spirit of the clothing of the "forever young" trade mark. And the playlist reproduced at the request of the recipient becomes the impetus for an immediate run to the nearest Pull and Bear store.

At the service of existing and potential customers there is a comprehensive catalog, which can be found in the "Collections" tab.

The shops

The famous Pull and Bear brand stores are located in Portugal, Greece, Malta, Israel, Kuwait, Ireland, Venezuela, United Arab Emirates, Mexico, Bahrain, Levan, Andorea and Slovakia, they can be found in every major city in Russia and the CIS countries.

The first store in Russia was opened in 2004, which was another impetus for the expansion of the Pull and Bear chain. Today it includes more than 450 stores scattered across all four cardinal points. We can safely say that the brand is known and popular everywhere.

Thousands of people wear Pull and Bear's shoes, sweaters, shirts, T-shirts, T-shirts and other clothing every day. These are mainly young, impulsive, energetic people who lead an active lifestyle, tirelessly search for themselves and their own embodiment.

All store addresses belonging to Pull and Bear can be found on the "Stores" page of the official website https://www.pullandbear.com, where you can select the country of interest in the filter and indicate the desired store location.

Catalog

The clothes presented in the catalog are a successful symbiosis of club and street fashion. It is aimed at teenagers and older young people, but with an eighteen-year-old soul.

To create a complete image, the company proposes to enrich it with accessories, sunglasses, shoes and a train of exquisite aroma - the brand's assortment includes a perfume of the same name.

The fall-winter 2013 collection presents interesting ideas for the next cold season, adding original items to the brand's catalog, in the manufacture of which the designers relied on convenience and comfort.

The collection is executed in the grunge style with a moderate amount of sporty touches, mainly in dark colors typical for the autumn period.

Thus, we can say that one of the most perfect lines of the aforementioned youth brand has been developed, containing magnificent clothing that fully meets the hottest fashion trends and is complemented by a specific style with its inherent sophistication.

The new fall-winter collection has expanded the company's catalog with a variety of voluminous knitted sweaters, sweatshirts, plaid shirts, mini-skirts and denim jackets.

In addition, fashionistas will not be able to remain indifferent to elegant pencil skirts and tight trousers that form the basis of any stylish woman's wardrobe.

As accessories, we offer knitted hats a la gnome, platform and high-heeled boots, biker boots. All this variety will allow any representative of the fair sex to create her own unique and inimitable style, making her image a reason for envy and admiration.

A large Spanish concern Inditex, representing such clothing brands as Zara Home, Massimo Dutti, Stradivarius, launched in 1991 an original brand - Pull and Bear, which almost immediately began to conquer the world fashion market. Its target audience is young people, and this predetermines the exclusivity of style and reasonable prices. Even ordinary students can afford clothes of this brand, the cost of most of Pull and Bear items is in the range of 25-80 dollars.

Pull and Bear - fashion philosophy

The designers of this brand, when creating their collections, are guided not only by fashion trends, but also by modern trends in music, art and even sports. This ensures the relevance of clothing and full compliance with the needs of young people who choose things outside all stereotypes, comfortable and elegant. To do this, the creators study the preferences in the style of clothing for various situations - study, work, fashionable clubs. All things from Pull and Bear meet one principle - stylish comfort and practicality. Pull and Bear clothing and footwear appeals to people who value activity and freedom of movement, it is, in a way, synonymous with youth. The clothes are dominated by sports silhouettes, size range from 42 to 46. There is no place for a variety of glamorous accessories, clothes of this brand are simple and comfortable, this is its advantage. Designers place a special emphasis on the color range of things, choosing bright shades filled with energy.

Fashion wardrobe with Pull and Bear

Very often, people who prefer a democratic style of clothing find it difficult to find a wardrobe that meets their needs. You have to sacrifice something in pursuit of quality, practicality, comfort and not very high prices. The Pull and Bear range solves this problem once and for all. A variety of shoes, outerwear and other things of this brand, combined with accessories in the same style, will help you create an exclusive image, completely update your wardrobe, and at the same time spend an acceptable amount of money. Pull and Bear has developed its own concept: it is not fashion that dictates the style of the youth, but the youth - the direction in fashion. This should be taken into account when choosing things of this brand. They are acquired not in order to amaze others with their appearance, but because of their practicality and functionality.

Known in many countries around the world. The quality is average, the price category in Russia is average, in Europe it is rather lower. Clothes are sewn both in European countries (Portugal, for example) and in Asia.

History

Inditex was founded by Spanish entrepreneur Amancio Ortega in 1975. It became the first Inditex brand, and the Pull & Bear brand appeared much later - in 1991. The main target audience of the new brand is young people with a low income level.

Pull & Bear's development can be described as very dynamic, even rapid. Already in 1992, the brand went beyond its native Spain: a store was opened in Portugal. The brand quickly gained popularity in many countries around the world. The assortment was expanded; in 1998, a new line of XDYE clothing was launched. Now in the world there are about 700 Pull stores in 2011, the brand's online store was opened. Pull & Bear appeared in Russia in 2004, in Ukraine in 2009.

Countries where the brand is represented: Spain, Portugal, France, Ireland, Mexico, Venezuela, Ukraine, Russia, Poland, Saudi Arabia, Greece, Cyprus, Romania, Estonia, UAE, Israel, China and many others.

Range

At Pull & Bear you can find almost all casual clothing: shirts, jeans, T-shirts, pullovers, blazers, shorts and so on. Accessories (bags, belts, wallets, wallets, hats) and shoes (mainly sneakers and boots) are also sold. Quite often, Pull & Bear clothing and accessories are equipped with prominent logos, sometimes frankly large ones.

In Russia, the prices for Pull & Bear clothing are somewhat overpriced, in Europe they are cheaper. The quality of the clothes is average and not designed to be worn for years. It is assumed that young people will update their wardrobe regularly in an effort to follow fashion trends. Accordingly, the clothes are initially sewn with a view to a fairly short service life (a season or two), which, in general, they work out successfully.

Pull & Bear assumes clothes that are quite restrained, as well as very colorful and bold, non-standard and original. There are small sizes. Pull & Bear buyers are about 15-25 years old. Sometimes you can meet older people there (25-40 years old). But the clothes are still just youth (partly even teenage), it can be seen.

Both natural materials (cotton, wool) and synthetic (leatherette, polypropylene) are used. As a rule, the cheapest clothes and shoes are made of synthetics. I advise you to check the composition on the label before buying. The quality of the materials is not very high, sometimes - so-so, sometimes - not bad.

Personal impressions. Reviews

I'll say right away - I'm not a regular customer of the Pull & Bear store, but I had a couple of things from there. The quality, in my opinion, is pretty average. The shirt lasted for about a year, the shirt for about two (with regular, but not too frequent use). The fabrics / materials are generally good, pleasant to wear, but obviously not of the best quality. It is better to buy things at Pull & Bear during a sale, when prices become very attractive.

Reviews of the store on the Internet are very mixed. Someone is satisfied, someone is not very happy, someone is generally indignant and indignant at the "disgusting quality". Usually, they note the fragility of a good appearance (at first the clothes look beautiful, after several washes - no longer), the instability of quality (you can find a well-made shirt and it doesn't matter, of the same model in the same store). There are complaints that clothes are dyed (jeans, for example).

Brief summary:

Clothing styles: sports casual, club casual - we can say that these are youth casual wear.
Range: clothes (from underwear to jackets), shoes, various accessories.
clothing for men, women, teenagers.
Dimensions (edit): XS to XXL.
Materials (edit): natural and synthetic - cotton, wool, leather, leatherette, polypropylene and others.
Price category: average (in Europe - rather lower, below average).
Discount program: absent.
Sales: held twice a year - in summer (in July-early August) and in winter (in January). Discounts from 30 to 70%.

Approximate prices (as of October 2012) for women's clothing:

T-shirt - 500-1000 rubles.
Top - 400-1400 rubles.
Dress - 800-2500 rubles.
Skirt - 700-2000 rubles.
Jeans - 1200-2000 rubles.
Casual trousers - 1200-2000 rubles.
Shorts - 800-1600 rubles.
Leggings - 600-1600 rubles.
Pullovers, cardigans, sweatshirts - from 700 (cotton) to 3500 (woolen) rubles.
Blazers - from 2000 rubles.
Jackets - 2000-6000 rubles.
Raincoats - 3700-6000 rubles.
Boots - 3000-6000 rubles.
Boots - 2500-5000 rubles.
Gym shoes - 1400-2000 rubles.
Shoes - 1800-3000 rubles.
Belts - 500-700 rubles.
Umbrella - 700 rubles.
Bags - 700-3000 rubles.
Caps, hats - 700-1000 rubles.
Scarves - 700-1000 rubles.
Socks - 200 rubles per pair, 400 rubles for 3 pairs (the simplest black ones).

Approximate prices (as of October 2012) for men's clothing:

Shirt - 1200-2500 rubles (on average - 1600 rubles; at the sale you can easily buy a shirt for 800 rubles).
T-shirt - 500-1000 rubles (on average - 600-700 rubles; on sale from 200 rubles).
Jeans - 1200-3000 rubles.
Casual trousers - 1600-2500 rubles.
Shorts - 1200-2000 rubles.
Pullovers, cardigans, sweatshirts - from 1400 (cotton) to 3800 (woolen) rubles.
Blazers - 3500-4000 rubles.
Jackets - 2000-5000 rubles.
Boots - 2000-4600 rubles.
Gym shoes - 1200-2500 rubles.
Belts - from 500 (rag) to 1000 (leather) rubles.
Caps, hats - 600-800 rubles.
Scarves - 700-1000 rubles.
Socks - 400-700 rubles for a set of 3-5 pairs.
Panties - 500-700 rubles.