Charity marathon: running for good. Charity marathon “Share Chamomile! A “good” charity runner should thank everyone often and jerk people around.

The goals of the marathon:

To develop in children goodwill, self-confidence, a desire to help other people, to be merciful and attentive to others.
Create conditions for the child's involvement in the public life of the city and region.
Help to feel their responsibility and importance in big common affairs.
To enable children to see and feel the result of their contribution and to reach the understanding that even "a little chamomile made by one child can turn into a great holiday for everyone."

Description of the marathon:

Children from 5 to 11 years old - pupils of schools in our city and pupils of preschool educational institutions - are invited to do a good deed: the creative project "Romashka". The organizers of the marathon in schools and preschool educational institutions (psychologists, social workers, teachers) give the chamomiles made to the organizers of the Wheel of Harmony festival, and each child receives a coupon for participation in the educational and entertainment program for children at the Wheel of Harmony festival, where a holiday awaits him : presentation of the diploma of the participant of the marathon, contests, master classes of creative, educational and entertaining content, gifts and friendly communication.

Important!

The organizer explains to the children the meaning of the charity marathon: Chamomile is a symbol of happiness. We will make daisies, adults can buy them and leave a symbol of happiness in their home, and donate a feasible contribution for a good cause.

The goal of the charity marathon is to help children with disabilities who are undergoing rehabilitation at the Borisoglebsk center "Zhuravlik". Children will be able to get the necessary equipment And everyone who took part in the Marathon is invited to the big holiday on May 20 as part of the Wheel of Harmony festival. This is how a little chamomile becomes a joy for everyone!

The flower should have a leg that is comfortable to hold in your hand. The petals are white. The middle is yellow.
Chamomile must be made before April 25 and delivered to the address: st. Freedom. 73, DC ICAR, 3rd floor, office 300.
The school is attended by 10 people aged 7-11 years.
It is necessary to provide a list of children (Surname + First name) who took part in the action, the full name of the organizer of the action and the director of the school. It is also correct to indicate the name of the school.
10 vouchers are issued for the school for children to participate in the “I am the leader” program. Each child will find his own success story: determine his strengths and points of growth; learn to talk about himself easily and freely; will be able to find like-minded people and friends; will reveal their abilities and talents; and just have fun and have an interesting time.
For the organizer - a ticket to the "Wheel of Harmony" festival. The festival program can be viewed on our website.
Specify the address of the venue after April 25 when handing in the daisies.
Registration of participation by phone: +7 929 007 77 69.

Where the charity marathon takes place:

The action can be held on the territory of CITY park GRAD, shopping center "Moskovsky Prospekt", Petrovsky Book Club, MC "Lingvist", MC "Healthy Child", Bank VTB24, fast food chain "SUBWAY", "Alexfitness", chain of stores " Accessory ”,“ RUBIN ”store,“ Shakhti ”center,“ Aquaphor ”chain of stores, Chizhov Gallery,“ NMT ”network of medical centers,“ Ikar ”Business Center, as well as at enterprises and organizations that have applied for participation in charity marathon.

Charity marathons have long been commonplace in both Europe and the United States. In Russia, the organizers are only dreaming of such large-scale events, during which tens of millions of dollars could be raised for charity, and even in a fun and exciting way.

Photo from www.runforcharity.com

All over the world, as part of the so-called "run for charity" marathons, they run in order to help street children, cancer patients or other people in need of care and assistance. Everyone can choose a goal that will prompt him to run a distance of many kilometers. It's fun: people run in clown costumes, with flags and balloons, in a team of like-minded people; they run mainly not to win the grand prize, but to show how fun it is to do charity work.

It's hard to say when the first run for charity marathons appeared. For example, fundraising for charity at the famous London Marathon began over thirty years ago. The conditions for participation in this competition imply that future runners must pay a membership fee for registration and admission to the start. However, since 1981, the organizers of the London marathon began to grant the right to charities to exhibit their participants at the event free of charge. Thus, they counted on helping them. People who wanted to run in the name of good were registered as participants in the marathon by a charitable foundation. And they, accordingly, had to raise a certain amount for the fund in various ways. So in the race, along with ordinary participants, caring benefactors began to run. This scheme is called "charity running", that is, running in the name of charity.

In some countries, even marathons began to be organized, in which people fled only in the name of charity. For example, during a charity marathon in Phuket in Thailand in 2013, participants had to pay a small donation (from 200 to 1500 baht, depending on distance and category). Yet the proceeds from the event were donated directly to a charitable foundation under the patronage of the country's princess Mahi Chakri Siridorn. However, this is not the most typical charity race scheme, as participants can usually choose the organization from which they will run.

If you are full of skepticism and think that no one is interested in this, then in vain. In this way, charitable organizations managed to attract considerable sums. Take the famous London Marathon, for example. In 2007, the runners donated £ 46.5 million to charities, about the same in 2008. In total, as a result of this competition alone, charities have received £ 500 million since 1981.

Where and for whom they run

Let's take a closer look at how this scheme works and how you can take part in the marathon. On one of the pages on the Internet, you choose the goal for which you are ready to run. As a rule, the list of charitable foundations is posted on the website of the marathon itself. Some of the largest marathons are the Virgin London Marathon, The New York Marathon, The Great North Run, The Brighton Marathon, marathon in Paris (The Paris Marathon), marathon in Amsterdam (The Amsterdam Marathon), Berlin Marathon (The Berlin Marathon). In general, marathons are held in many major cities in Europe. They are also organized, for example, in Turkey, and even in Thailand and Kazakhstan. Therefore, you can easily find a suitable event. You can also get acquainted with some of the upcoming marathons, for example, on a specialized website on the Internet - www.runforcharity.com.

Having chosen a convenient event, you must now decide on a charitable organization. As a rule, charitable organizations tell in detail what they need the money for. Take Honeypot from www.runforcharity.com, for example. According to the organization on its website, they help children who are not paid attention to by their parents due to serious illness, alcohol or drug addiction. As a result, young children have to take care of their parents themselves, wash, wash, prepare food. In fact, they are deprived of childhood, the opportunity to go to the cinema or to the beach, the organization claims. Several stories of these children are told further on the site. Fiona, who, at the age of 9, has already managed to be left without a mother, now takes care of her epileptic dad. Daniel is only 7 years old. Due to his mother's alcoholism, he is often hungry and skips classes. For kids like Fiona and Danielle, Honeypot has created a special space where they can “be kids”: play, ride a bike, swim.

So, if you want to help Daniel or Fiona, then the next step you need to take is to go directly to the charity and declare your desire to run away from them. They register you for the marathon, send out brochures and tell you the amount you will have to pay in a lump sum and also raise through fundraising opportunities. In some cases, there is no longer a one-time fee, which is usually less than € 100.

How the money is collected

The most important thing that is required of you is to collect a certain amount through fundraising. These sums can be rather big, and therefore the charitable organization teaches how to raise money from sponsors, acquaintances or simply not indifferent citizens. First of all, it is advised to create a profile on specialized sites - fundraising, justgiving.com, virginmoneygiving.co.uk, gofundme.com. Here you talk about yourself and the goals of participating in the marathon. If people support them, they will transfer small amounts. Charitable organizations provide advice on how to manage your account and what to do if donations are low. Since the money from the profiles on these sites is transferred only to charitable organizations, people don’t hesitate to donate small amounts without fear of scammers who overlap with good goals.

You can also collect money in everyday life, and then "throw" it into your account. One of the Russian participants in the run for charity, who took part in the Berlin Marathon on behalf of the Red Cross, shares her unique experience of raising money on the Internet at cakes-and-tights.ru. “The first thing I did was start the Sweet Treats project. I bake a variety of pastries and sell them in the UK Style store on Nikitsky Boulevard, 17. I participate in fairs with my own pastries. I also bake to order everything from cakes and croissants to macarons, ”says the participant of the marathon.

How do they run

In parallel with collecting the required amount, you need to actually prepare for the marathon. Among the competitions there are, of course, short-distance races: 5-10 kilometers, but there are also those in which you have to run several tens of kilometers and prepare for them seriously and in advance, starting training a year in advance and trying to switch to a proper diet. Indeed, in addition to charitable purposes, you can also count on cash prizes that are given for the first places when you win. Many routes pass along the central streets of European cities. So, for example, in the London marathon races, you can enjoy views of Parliament, Westminster Abbey, Buckingham Palace and other sights of London. At the same time, many people welcome the runners on the route, distribute energy drinks, drinks, food for free so that the participants can quickly refresh themselves. At the end of a marathon, runners are often even massaged to relax their legs.

Not everyone, of course, takes marathons seriously. If you have already done a good deed by raising a certain amount for a charitable organization through fundraising, then why not at least walk a distance of 5-10 kilometers on foot, with songs, jokes, fooling around, showing tricks and so on? Every year, even multi-kilometer marathons are attended simply by amateurs who do not have the time and desire to prepare for them seriously. For example, in 2002, Lloyd Scott set the record for the slowest runner in the London Marathon by running in a diving suit. In 2003, former boxer Mikhail Watson, who previously said that after one of his battles, he would never even be able to walk again, also took part in the London Marathon. He became his real star, covering the distance that all other runners covered in a few hours, in 6 days.

So, even if you are not ready to seriously prepare for a charity marathon, this is still not a reason not to participate in it.

A couple of years ago, running became a rampant urban hobby. and still continues to attract more and more people. The industry does not stand still and gives aspiring runners everything they need for a comfortable workout, and even more: the lightest sneakers and clothes, trackers and apps. A person with any preference can exercise comfortably anytime and anywhere, but running clubs and mass races are not becoming less popular because of this. On the contrary, they are becoming a more desirable and conscious form of activity, because now many are running not only for emotions and medals, but in order to help others. As a result, instead of inspiring photos from the finish line (and with them), friends publish bank account details on social networks. For those who are not familiar with charitable running, such activity is not very clear: the logical assumption that the money collected by the event will go to some good cause is, in principle, correct, but does not allow to penetrate into the essence of the phenomenon. We decided to find out who, how and why reconciles sports with public affairs, and talked with people who fled and organized charity races.

Masha Vorslav

The organization of any race requires money, which the organizers receive not only from sponsors. To get to vibrant and popular events like the Nike Women's Half Marathon in San Francisco, where each runner is presented with a miniature Tiffany & Co. medal. (and they also give out kits with everything you need, such as sunscreen and isotonic), you need to pay under $ 200. For comparison, you can run the Moscow Marathon this year for 1200 rubles (another confirmation that running is one of the most affordable sports hobbies). There are also free races, but they are usually designed for a small number of people who decide to spend time together.

In fact, it is the money issue that distinguishes the charity race from the usual one. At the same time, it is not always for the sake of charity that a separate race is organized: in most large running events (half marathons, marathons), the pool of seats is given to charitable organizations, so in theory the participant has a choice: just run the distance or run the distance and collect money before that. In practice, it is a little different: places for famous races run out very quickly (on the day the registration opens, or a few hours after it), so cooperation with a charitable organization is often the only way to get to the event.

The task of the organizers is to collect as much money as possible for the benefit of any fund or person. For the runner, this means that he needs to pay not only the entrance fee, but also collect donations. Not all races have a minimum fee, without which they will not be allowed to run: for example, to take part in the 10-kilometer women's race in Glasgow, you need to pay 26 pounds (this is the fee for the organization itself), and bring in donations as much as you can collect. At the same time, the participants of the Virgin London Marathon will not only have to pay an introductory 100 pounds, but also collect at least 2,000 - otherwise they will not be allowed to participate in the marathon. In such events as the latter, a system of support for participants is developed: Red Cross activists give training plans and nutritional recommendations, as well as a pack of tips on how to "raise" the amount, and in general are always ready to help if problems arise.

Runners can earn money in any way - the main thing is that they are (of course, illegal actions are excluded). In theory, a “correct” charity runner should tell others about how the foundation for which he collects money works, why it is important to help others, what problems specific social groups have. However, this is a very laborious activity that requires a lot of free time and effort, moreover, it does not necessarily bring the necessary money. Therefore, some runners choose a different method. Anna Mitrokhova, founder of the Girl & Sole women's running club, decided to sell buns.

“I managed to collect the first money by throwing a call to friends,” says Anna. - It brought twenty percent of the required amount. The rest I collected in seven months - with a break of two - selling buns at four major fairs. They asked me a lot about why I was collecting money not for a Russian organization, but for a foreign one, but this moment did not really bother me - a few years ago our foundations did not take much part in major races, and I really wanted to get to the Berlin Marathon. Well, and I did not have specific circumstances that would attach me to a specific fund, so I decided to combine the pleasant (marathon) with the useful (charity).

A “good” charity runner should thank everyone often and jerk people around.

I would say that if a runner does not have a large audience and a good goal for which people will give money just like that, it will be difficult to save up funds for the race. I was ready to add my money too if I couldn't collect it. Ideally, a “good” charity runner should write a lot about what he collects and for whom, very often say thank you to everyone and jerk people in every possible way. And I really do not like to ask and I really do not like to pull at everyone, so the option of earning money on the side and investing it seemed to me much more attractive. "

By the way, races are a traditional fundraising mechanism, but not the only one. The Charity Miles app donates 10 and 25 cents, respectively, to charities for every mile a user bicycles, runs, or even walks (thanks to sponsors Timex Sports, Humana and Lifeway Foods). A similar opportunity is provided by companies that, at first glance, are far from sports: for example, WWF decided to draw attention to the diminishing population of Amur tigers and offers to run for them. The mechanism is simple: if you do not fulfill the terms of the contract (run, say, 15 kilometers in a week), you will have to pay the tigers at least two dollars (but more is possible). Of course, the foundation does not withhold further donations to cats or other animals.

As with other charitable initiatives, runners can see where the money they raised and donated went. This is largely determined even at the stage of choosing the supervising organization: several funds can buy out places for the same race at once, so the runner has the right to choose which one to compete for. You can also choose the direction of charity first; The Run for Charity website provides one of the most coherent checklists - it gives you an idea of what and when to run to help the homeless, animals, hospices and other vulnerable groups. Regardless of how the participant came to his organization, it provides an opportunity to make sure that the money went in the direction in which it was planned. For example, after the Balloon Run, organized by Yulia Geseleva and Artyom Dozorov, the Helping Children Foundation, cooperating with them, prepared a report on the spending of funds: 143,000 rubles were divided into families of children who need expensive treatment.

Balloon Run is a good indicator that even small projects can be beneficial. About 250 people took part in the race, but thanks to the sensible organization and attractiveness of the idea (running with balls is just fun, helping sick children is also noble), we managed to raise a considerable amount. Yulia Geseleva says that this was her first experience in organizing not only a race, but a sports event in general. “I took part in many different races, and at some point I wanted to organize my own, albeit not too big, but unlike the others. This is how the concept of “Balloon Run” was born. I proposed the idea to my good friend, and he immediately supported me. We have worked out in detail the concept, marketing activities, communications of participants and the scenario of the event. We had a field kitchen, homemade cupcakes and cookies, gifts for the youngest runners and a DJ from Ecuador. I didn't want to earn money, I just wanted to make a cool sports event and help those in need, ”says Yulia.

Charity adopts modern tools and therefore becomes closer to people

The most famous organization in Russia that is engaged in a charity run is the Naked Heart Foundation. The first race he took part in (the annual Paris Marathon) took place six years ago, and according to the president of the foundation Asya Zalogina, the team thought it would be the last. As it turned out, interest in such events not only did not subside, but continues to grow: every year Naked Heart attracts more people and more funds. “We have long wanted to organize our own race, and this year, thanks to the huge support of Polina Kitsenko and Podium Sport, we succeeded. The Running Hearts race, I hope, without any overlaps, will take place on May 16 in Gorky Park, - says Asya. - Now we hope to be able to do two races a year: one in Paris and one in Moscow. We cooperate with local organizations; last year we did a great job with the Moscow Marathon team.

The Running Hearts race will be small: it is designed for 1200 participants and provides for two distances - 5 and 10 kilometers. Soon after the registration for the race opened, we realized that people's interest in it exceeded our capabilities, but, unfortunately, the scale of the agreed event cannot be changed. We did not set a minimum donation amount, as we understand that the concept is new for the public, and so far we have decided to stop at the registration fee. Collecting additional funds, of course, is allowed: the fund helps each participant to create a page on justgiving.com, adds him to his team and informs subscribers in social networks about the current crowdfunding. "

On the issue of accountability, at first Naked Heart collected donations that were not targeted at specific programs. Then the organizers realized that it was more interesting and logical to collect funds for certain projects. “People like to know how much money was spent on a specific project, and the transparency of the work helps in reporting. For the last Paris Marathon, we set a goal to raise 200 thousand euros for the arrangement of social integration rooms in Nizhny Novgorod schools - they will help children with severe mental disorders to adapt to the school education system. Everyone helped us, we received this amount and in less than a year we will be able to show the finished rooms and report on the funds spent, ”Asya comments.

Charity, like any form of social activity, is now modern tools and therefore becomes closer to people. Even the laziest person can issue a monthly write-off of 100 rubles, which will be used to solve real problems, and, if desired, monitor their movements. For those who value educating others and being emotionally involved in the process, there is plenty to help, and the charity run is one of them. In general, it looks like a natural development of a frivolous, at first glance, hobby, which running seems to be for beginners. Before our eyes, many of those who initially ran for pleasure gradually take serious distances, set personal records, and then - forcedly, as it happened with Anna Mitrokhova with the Berlin Marathon, or not - are involved in charity. For prudent runners (that is, following a training plan and taking care of their own body), charity running gives the opportunity to pump not only physically, but also emotionally - in an age when every half hour counts, and the demand for good deeds grows, classes with such high efficiency are especially valuable.

The Moscow Marathon will take place on September 25 - the most important event for runners. And more recently for charitable foundations. A few years ago, a passion for running came to Russia, and after that, charity runners appeared, good runners who participate in marathons on behalf of charitable foundations and collect donations in their favor. In the West, this is a very popular phenomenon, and to become a good runner in one of the so-called marathons-marathons is as difficult and honorable as registering for the marathon itself.

So, one of the most influential marathons in the world - the London Marathon, annually attracts about 13 thousand runners-up. In the Chicago Marathon, out of 45 thousand - 10 thousand run from charitable foundations, in New York - 9 thousand, in the Boston Marathon - 6 thousand good runners, each of whom collects at least $ 5 thousand.

The amount raised is also impressive, with New York Marathon partner charities raising a record $ 34.5 million in donations in 2014.

Moscow running

In 2014, the Moscow Marathon for the first time provided an opportunity for charitable foundations to take part in the race and use it as a platform for fundraising and attracting attention. This is a new phenomenon, so in Moscow there is still no queue of those wishing to get into the team of good runners. But gradually the movement is becoming more and more popular. The first partner of the Moscow Marathon was the “Our Children” foundation, then it was the idea of the director of the foundation, Varvara Penzova, “The foundation has friends in running clubs, and have heard about such a practice as charity running. In 2014, this did not seem particularly promising - in Russia there was no such thing at all, but we decided to try it, - recalls the PR manager of the charitable foundation “Our Children »Natalia Shavarina.- We had a goal - to increase the base of private donors, that is, those people who donated to us at least once. We could involve these people more in our work, talk about the problems of orphans ”.

In the first year, 22 runners joined the fund and raised more than a million rubles. In 2015, it was more difficult - the crisis began, the flow of donations decreased, as a result, the fund raised about 800 thousand in a year. But according to the fund's assessment, the “I'll Help On The Run” project still became very successful. “There is a very important point with enlightenment in the running environment,” says Natalya Shavarina. “Until 2014, only those runners who participated in majors abroad (or who had friends) knew about charity running. Now there are more and more such people, and more and more runners are thinking about the possibility of becoming a good runner. "

In July 2016, the foundation launched the Legal Doping campaign, in which famous runners took part. Its goal is to tell people that you can not just run for yourself and your pleasure, but also help children. And getting an additional "boost of motivation" is a kind of doping. Many good runners unanimously spoke about how much the fact of participation in the action "I will help on the run" at a distance helped. “When you literally fall and want to surrender, you keep thinking that the foundation is running with you, and these children whom you help, and those who believed in you and donated money…,” says Natalya Shavarina. - This is a very powerful supportive factor, and after the end of the race, the guys experienced strong emotions - because they not only coped with the distance, but also made their own “marathon” to raise funds. It's like real doping. "

Everybody ran

The Life as a Miracle Foundation has been participating in the Moscow Marathon for the second year already. According to Yulia Ginyaeva, PR-manager of the fund, this project is very important for the development of charity in the sports environment.

The Life as a Miracle Foundation joined the Moscow Marathon last year, by the end of the season, and over two months of the project they raised 600,000 rubles. Now in the team of good runners "I'm Running for a Miracle" there are about 70 people and during this time they have collected 930,000 rubles.

“We give people a new interest - you can run with meaning,” says Yulia. - That is, you can go in for sports not only for yourself, for your health, but also to help children who need it. Our runners know perfectly well that by sharing and telling the environment about their initiative, they draw attention to the problem. They are already involved themselves and want to convey to their surroundings that helping is easy! "

The most numerous team of good runners belongs to the Arithmetic of Good Foundation. Today, the fund's team includes about 2,000 athletes. In addition, 20 good runners became active fundraisers of the fund - and during the entire period of preparation for the Promsvyazbank Moscow Marathon they raised funds in favor of the wards of the fund. By joint efforts, conducting charity trainings and book presentations, inviting to Italian dinners or selling paintings, they managed to raise more than 324 580 rubles (data as of 09/20/2016)

At all the races held, fairs were also held, where anyone could support the wards of the foundation - thus, an additional 423,735 rubles were collected.

Anastasia Lozhkina, Fundraising Director of the Arithmetic of Good Foundation says: “With the help of the cooperation of our Arithmetic of Good Foundation and the Moscow Marathon, we want to draw public attention to the social problem and charity in general. Helping those who need it should become a part of everyday culture and tradition. "

In 2016, the Moscow Marathon already supports 10 charitable foundations. The list of funds is in the collection of "Philanthropist".

Partner funds of the Moscow Marathon:

"Arithmetic for good"

The Arithmetic of Good Foundation charitable foundation was established by businessman Roman Avdeev to systematically address the problem of orphanhood in Russia. The goal of the foundation is to help orphans find a family and become successful members of society.

The funds raised from the project will go to the Hospital Assistance program. This is a program under which the foundation pays for medical services in a hospital for its wards.

It is worth noting that both in the past and this year, the trustees of the foundation - famous people - take part in the project. So, the actress Daria Ekamasova took part in the musical marathon.

Our Children Foundation

The Foundation has been helping children without parents since 2006. The purpose of the foundation is to unite the efforts of adults and give everyone the opportunity to take part in the fate of children left without parental care.
Site: detinashi.ru

The project "I'll Help On The Run" began in June 2014, at the Colorful Race, where 4 girls ran for the foundation. Each of them had to collect at least 20 thousand rubles, and in the end they collected 84 thousand. In 2014, 22 people ran for us, in 2015 - already 39.

The collected funds go to the program "Do not spill water". As part of the program, the foundation returns children to their families or helps them find foster families, and also supports crisis and foster families so that children do not end up in orphanages.

ORBI Foundation

The only stroke foundation is creating systemic programs to help reduce and mitigate strokes.
Site: orbifond.ru

Konstantin Khabensky Charitable Foundation

For 8 years, the foundation has been helping children with cancer and other serious brain diseases. The mission of the foundation is to be there in time and to save the child.
Site: bfkh.ru

Foundation "Color of Life"

The foundation helps children from orphanages find a place in life: equips workshops, teaches professions and helps them get a job after the orphanage.
Site: zvet-zhizni.ru

Foundation "B.E.L.A. Butterfly children "

The Foundation helps children with a rare genetic disease - epidermolysis bullosa - and is establishing a system for providing medical care to patients with EB in Russia.