A restaurant in a shopping center. The original interior design of a trendy cafe in a large shopping center. Natalia Ponomareva, independent expert

Near the Kievskaya metro station there is a large shopping and entertainment center Evropeyskiy, whose restaurants attract many visitors every day. Shopping mall- a suitable option for adults, children, residents and tourists of Moscow. There are many types of establishments on the territory of this shopping center: there is even a banquet hall in the Evropeyskiy shopping center for celebrations.

In the "European" are:

• status restaurants with a high average check;
• inexpensive cafes;
• popular chain establishments;
• cozy coffee shops;
• food court;
• bars and pubs.

Cafe in the European Trade Center

In addition to all kinds of entertainment, there are more than 40 different-format cafes and restaurants on the seven overground and two underground floors of the Evropeyskiy shopping center. After shopping, going to an amusement park or bowling, you can always go to one of them. Cafe in the "European" mall suitable for a business meeting, and for a romantic date, and for a family dinner. In the shopping center, visitors are offered:

• business lunches with several dishes to choose from;
• establishments different focus... In the shopping center "Evropeyskiy" there are both calm family restaurants and more "noisy" places for big company, and lounge bars;
• delivery throughout Moscow or nearby areas;
• meals to go.

Cafes and restaurants in the European shopping center in Moscow

The cuisine here is international, so it will not be difficult to find dishes to your taste. In the restaurants of the Evropeyskiy shopping center, the following types of cuisines are most common:

• European;
• Italian;
• Russian;
• Belgian;
• Caucasian (Turkish, Uzbek, etc.);
• Arabic;
• Asian (unusual Vietnamese or popular Chinese, Japanese).

To find the place you need, use our website. Here is presented full list cafes, restaurants and banquet halls in European with the necessary information: exact location, phone numbers, type of cuisine, average bill. Photos of the interior, descriptions and reviews of visitors will help to form a detailed idea of ​​a particular cafe in the shopping center "Evropeisky".

A good shopping mall is a high-traffic mall. This is one of the main characteristics when choosing. And, the second important characteristic is the level of the shopping center. Like restaurants, shopping centers are designed for different price categories and, accordingly, for different groups consumers.

Shopping center traffic

The problem is that all this becomes obvious after the opening. And, if everything is more or less clear with the price level of the shopping center, then the forecasts of attendance are not at all obvious.

In general, of course, when planning a shopping center, a professional developer tries to find the optimal location and calculate its attendance. In practice, this is not always possible. Limited quantity good places building property forces investors in construction to be not too picky.
Therefore, there are many shopping centers, the attendance of which even a couple of years after opening is such that even a rental vacation does not save their tenants.

All this means that tenants will have to take the forecasting of the number of visitors into their own hands, and the forecasts management company Take note of the shopping center. And, if chain restaurant concepts have their own standards, criteria for choosing a place and premises, then small chains or single cafes choose, rather intuitively, at random.

Generally, the larger the mall, the more it attracts visitors. Although, of course, a lot depends on a particular city, region, competition. For big cities, it is better to pay attention to shopping centers with an area of ​​20 thousand sq. M. Or more. This is not a guarantee, of course, but the likelihood that they will be more in demand among buyers is higher.

When to start negotiations on opening a cafe in a shopping center

The management company begins the selection of tenants in the shopping center long before its opening. Usually - in a year and a half. And, if you want to get a place in a shopping center, then you need to make a preliminary decision on rent at this stage. Free space before the opening is a rarity, even, rather, an accident, when someone from the already formed pool of tenants refuses.

Here is one story

The shopping center has existed for over a year. The shopping center has a cafe-pizzeria. Revenue per day - 10-12 thousand rubles, or 300-350 thousand per month. For personnel - about 200-220 thousand. For food - about 27%, or 80-95 thousand rubles. In total, 20 thousand rubles remain. And this is without taking into account rent and other necessary expenses. There is a loss that was not covered even by a temporary decrease in the rental rate to almost zero. One could, of course, assume that this is the result of some internal problems in the cafe, but literally all the operators experienced similar difficulties. The revenue of the chain coffee house in the same shopping center, located on the main flow of customers, was only 5-6 thousand rubles. in a day.

There were simply too few customers in the mall.

Shopping center addiction

And this is a big problem. If the cafe is located on the street, then it has a better chance of attracting additional clientele if the revenue is insufficient. Being in a shopping center, a cafe is almost entirely dependent on the visitors who are attracted by the shopping center itself.

Therefore, a place in a shopping center can mean both almost guaranteed success and guaranteed failure. The latter, nevertheless, is less common.

You don't have to be a networker to open in a mall

Many investors believe that renting a place for a cafe in a shopping center is the prerogative of promoted network projects. And, in many ways, this is true. Management companies really consider them as the main tenants. So, for example, a food court is one of the anchors of a shopping center and the attendance of the entire shopping center depends on the quality of its filling. Therefore, shopping center managers first of all offer places to reputable, well-known chain brands, of course, they have the opportunity to choose the best places.

But little-known projects, including single projects, also have a chance to enter the shopping center. In fact, this is quite solvable. You just need to comply with a number of conditions.

Basic principles of compliance with the requirements of the shopping center

1. You need to match the level of a shopping center. It is not so much about the price level as about the quality filling of the cafe concept.
2. It is necessary that your proposal does not overlap with other concepts. However, in some, usually large shopping centers, it is quite possible to accommodate several similar concepts.
3. The design concept should fit into the overall solution of the shopping center, match the quality of materials and design solutions.

   This is General requirements... To communicate with representatives of the management company, you need to prepare good presentation which you will send by e-mail.

What should be in a presentation for a shopping center management company

The presentation should include the basic parameters of your cafe. Such as:

• Sign / logo
• Menu - full or basic items
• Equipment layout plan
• Requirements for electrical power, water consumption and ventilation
• Design concept point of sale(sketches, if this is your first cafe or photos of existing ones)
• Short description concepts: who in target audience, revenue forecast, description of the company and its experience in the catering business

The interior design of Cafeina was developed by talented craftsmen and designers of the mode: lina studio. It is located on the ground floor of the Mallwowa Shopping Mall in the Polish city of Skorzevo, which attracts close attention and public interest.

The specialists managed to bring to life a cozy home design with a modern touch, which allows visitors to enjoy a meal, a pleasant pastime and relaxation in wonderful conditions.

At the same time, to decorate the room, they used a contrasting black and white palette, which makes it possible to form a dynamic and expressive atmosphere.

Textured wood in the decor of walls and furniture fits perfectly into a strict and laconic decoration, and also fills the space with warmth and comfort. In the central part of the hall there is a large spacious table with a fireplace.

Above it, experts have installed an unusual curtain structure that personifies the roof of the house.

The interior is complemented by carpet-like tiles and a suite that resembles a traditional kitchen. The architects used a variety of lamps in the decor, not only modern, but also vintage.

Combined with unmatched home accessories and objects, they brighten the room.

• The artwork was designed by artisans Paweł Garus (Pavel Garus), Jerzy Woźniak (Jerzy Wozniak), Justyna Wasiluk (Justyna Vasilyuk) and Kinga Kin (Kinga Kin).
• Photos by author Marcin Ratajczak.

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Andrey Petrakov, RestCon

Nice mall

A good mall is a great source of customers for the cafes located there. Moreover - guaranteed source... But, only on condition that it is a good shopping center.
A good shopping mall is a high-traffic mall. This is one of the main characteristics when choosing. And, the second important characteristic is the level of the shopping center. Like restaurants, shopping centers are designed for different price categories and, accordingly, for different groups of consumers.

Shopping center traffic

The problem is that all this becomes obvious after the opening. And, if everything is more or less clear with the price level of the shopping center, then the forecasts of attendance are not at all obvious.
In general, of course, when planning a shopping center, a professional developer tries to find the optimal location and calculate its attendance. In practice, this is not always possible. The limited number of good building sites makes construction investors not overly choosy.
Therefore, there are many shopping centers, the attendance of which even a couple of years after opening is such that even a rental vacation does not save their tenants.

All this means that tenants will have to take the forecast of the number of visitors into their own hands, and take into account the forecasts of the shopping center management company. And, if chain restaurant concepts have their own standards, criteria for choosing a place and premises, then small chains or single cafes choose, rather intuitively, at random.
Generally, the larger the mall, the more it attracts visitors. Although, of course, a lot depends on a particular city, region, competition. For big cities, it is better to pay attention to shopping centers with an area of ​​20 thousand sq. M. Or more. This is not a guarantee, of course, but the likelihood that they will be more in demand among buyers is higher.

When to start negotiations on opening a cafe in a shopping center

The management company begins the selection of tenants in the shopping center long before its opening. Usually - in a year and a half. And, if you want to get a place in a shopping center, then you need to make a preliminary decision on rent at this stage. Free space before the opening is a rarity, even, rather, an accident, when someone from the already formed pool of tenants refuses.

Here is one story

The shopping center has existed for over a year. The shopping center has a cafe-pizzeria. Revenue per day - 10-12 thousand rubles, or 300-350 thousand per month. For personnel - about 200-220 thousand. For food - about 27%, or 80-95 thousand rubles. In total, 20 thousand rubles remain. And this is without taking into account rent and other necessary expenses. There is a loss that was not covered even by a temporary decrease in the rental rate to almost zero. One could, of course, assume that this is the result of some internal problems in the cafe, but literally all the operators experienced similar difficulties. The revenue of the chain coffee house in the same shopping center, located on the main flow of customers, was only 5-6 thousand rubles. in a day.
There were simply too few customers in the mall.

Shopping center addiction

And this is a big problem. If the cafe is on the street, then it has a better chance of attracting additional clientele if the revenue is insufficient. Being in a shopping center, a cafe is almost entirely dependent on the visitors who are attracted by the shopping center itself.
Therefore, a place in a shopping center can mean both almost guaranteed success and guaranteed failure. The latter, nevertheless, is less common.

You don't have to be a networker to open in a mall

Many investors believe that renting a place for a cafe in a shopping center is the prerogative of promoted network projects. And, in many ways, this is true. Management companies really consider them as the main tenants. So, for example, a food court is one of the anchors of a shopping center and the attendance of the entire shopping center depends on the quality of its filling. Therefore, shopping center managers first of all offer places to reputable, well-known chain brands, of course, they have the opportunity to choose the best places.
But little-known projects, including single projects, also have a chance to enter the shopping center. In fact, this is quite solvable. You just need to comply with a number of conditions.

Basic principles of compliance with the requirements of the shopping center

1. You need to match the level of a shopping center. It is not so much about the price level as about the quality filling of the cafe concept.
2. It is necessary that your proposal does not overlap with other concepts. However, in some, usually large shopping centers, it is quite possible to accommodate several similar concepts.
3. The design concept should fit into the overall solution of the shopping center, match the quality of materials and design solutions.

These are general requirements. To communicate with representatives of the management company, you need to prepare a good presentation, which you will send by email.

What should be in a presentation for a shopping center management company

The presentation should include the basic parameters of your cafe. Such as:

• Sign / logo
• Menu - full or basic items
• Equipment layout plan
• Requirements for electrical power, water consumption and ventilation
• Outlet design concept (sketches, if this is your first cafe or photos of existing ones)
• Brief description of the concept: who is in the target audience, revenue forecast, description of the company and its experience in the catering business

After that, you need to choose shopping centers under construction and recruitment of tenants and contact the management companies. There are not so many large operators (management companies). As a rule, each of them deals with several shopping centers at once. So, having agreed with one company, you can actually get a pass to several shopping centers.
And, of course, it makes sense to leave applications in already operating shopping centers. Rarely, but there is also a change of operators.