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What is a franchise in an insurance company. What is an insurance deductible. When is it better to refuse insurance with a deductible

It involves the transfer of rights to sell existing products, goods or the type of services provided to another party. Starting a franchise business has many benefits for both parties. For the seller (franchisor), this is an opportunity to expand the business, for the purchasing rights (franchise) - to start own business with minimal risks and even in the absence of experience.

Let's list the benefits of starting a franchise business:

  • Minimizing risks. The franchise receives a model of a ready-made proven business, tested and proven. When starting an independent startup, the risks increase significantly, and inexperience in the chosen area or in doing business in general can doom a new business to failure. With a franchise business, the likelihood of a quick release of the activity to a profitable level increases significantly.
  • Minimization. Buying a franchise, the buyer gets a brand that has already been promoted. No need to create form style(logo, letterhead etc.), spend a lot on advertising.
  • Franchise support. Training, recruiting, marketing strategy, ready-made advertising materials - all this greatly helps in starting and further running the chosen business.

The more time there is a business, the rights to which the franchise decided to buy, the higher the chance of a quick exit to the pros and receiving income. Such a business has been tested by time and shows a clear result. Therefore, when choosing a franchisor, it is better to opt for a company that has already proven its profitability.

Choosing a type of activity

Almost any business that you decide to franchise for will have a positive outlook and will be guaranteed to generate income over time. However, you need to choose an actual and demanded direction. also increases the number of competitors on it. This is another reason to take advantage of a franchise and get an already proven competitive business development strategy.

The provision of services is becoming an increasingly popular type of business, one of them is. The number of people applying for insurance for various reasons is constantly growing. The success of this business sector is also explained by the ability to provide a wide range of services. The most popular types of insurance include:

  • life insurance
  • health insurance
  • real estate insurance
  • CASCO services
  • OSAGO

The growth in demand for these types of insurance is associated with an increase in the number of cars. The number has also grown, the conditions for which are often more profitable if you take out, for example, life insurance. Real estate insurance is compulsory for certain types of loans, such as mortgages.

Thus, insurance is one of the most profitable niches, foreshadowing a constant demand for the company's services, a rapid pace of development and income generation. If you open such a company yourself, you need to have a considerable initial capital, registration legal entity and for the provision of services, as well as at least some experience in this area, etc. When deciding to start an insurance business by purchasing a franchise, the requirements are significantly reduced.

How to open an office of an insurance company for a franchise

Thus, opening an insurance business is much more profitable if you open it. You will not need to learn from your mistakes, select a base, create authorized capital(and this is quite an impressive amount), to understand all the nuances on your own. The existing insurance company will help with all this.

Choosing a franchisor

To open an office of an insurance company for a franchise, you need to choose a credit company that suits you and agree with its manager about all the nuances of future cooperation. It is better to choose someone who has been working in this field for more than a year. Buying such a franchise will provide the greatest chance of a quick payback, although the cost may be higher. After all, for good product you have to pay more.

The franchise will provide you with a ready customer base, will answer all questions about where to start and what is needed. It will be enough for you to pay the agreed amount for the purchase of a representative office, avoiding the need to receive the required license for the implementation of the selected type of activity.

It is better to choose a company that deals with several areas of insurance at once - this increases the client base and, accordingly, income from activities.

The insurer can be involved in personal or property insurance. Both options are popular, and if you combine them, there will be more. In addition to the insurance itself, the company can also provide Additional services related to insurance expertise.

Do not confuse insurance company and insurance brokers. The latter, in fact, are engaged in mediation between the client and the IC itself. Significant investments are not required to open the duration of an insurance broker, and a special license is not required, however, the income of such a company is much lower. The market is full of offers to start an insurance broker, so it is important to distinguish between them. Finding a franchise from a large insurance company is much more difficult than a franchise to open an insurance agency (broker).

Office space

After choosing a credit company from which the franchise will be bought, you should start choosing premises for the provision of insurance services. It is clear that the office of a company is its "face", therefore, the choice should be taken seriously. It is better to choose an office in a respectable center or even a separate building with a convenient location.

It is not worth saving on the premises. It is also important to pay attention to the modern and stylish interior. Once in your office, the client should feel that he is in a serious and business company. You need to win his trust and affection. You should not rent a room less than 200-500 square meters. Its volume also depends on the number of employees who will work in it. By saving on office space, you can significantly reduce your future income.

The selection of equipment is also important. should be modern and fast. The success of the future business largely depends on his work. Breakdown or inadequacy of office equipment and computers can seriously hinder the work of the company.

The advantage of a franchised business is often that the franchisor pays for the office space and its design. He also helps with the selection and payment of personnel. But it happens that the franchisee needs to pay for the staff himself.

Staff

The selection of highly qualified personnel is very important point for implementation successful work insurance business. Often the franchisor provides assistance in the selection of employees.

Any insurance company has two categories of employees:

  1. (accountant, secretary, manager, administrator, etc.).
  2. Insurance agents - carry out the main work of the IC.

Insurance agents can be both experienced professionals and newcomers who have committed themselves to training. It is better, of course, that the personnel have a special education or at least work experience in the insurance sector. The number of employees depends on the chosen breadth of services provided and the capabilities of the company. On initial stage the minimum number of employees is recruited, then it is optimized for existing needs.

Franchise of the insurance company "Rosgosstrakh"

As we already wrote, the more solid the company is and the longer it has been on the market, the more profitable it will be to buy a franchise from it. These include the Rosgosstrakh company, one of the largest insurance companies in Russia. This insurance company provides a wide range of services.

She deals with:

  • transport insurance
  • property
  • life and health
  • travel
  • investment and savings
  • responsibility
  • space industry

The company has been on the market for 95 years, has a wide network of offices (over 3 thousand throughout the Russian Federation), 65 thousand insurance agents and more than 45 million clients. Many of the types of Rosgosstrakh insurance are already available online. The company's specialists provide not only legal, but also psychological assistance to clients in the implementation of an insured event.

It is truly one of the most modern and reliable insurance companies in the Russian Federation. If you manage to become her agent, then you can count on a reliable partner and a stable income.

List of franchises of other insurance companies

It is not easy to get a franchise from the Rosgosstrakh insurance company. However, there are many other UK worthy of attention. Here is a small list:

  • FinSity is a network of insurance companies with more than 30 branches. Cooperation with it will allow us to provide a full range of insurance services (personal and corporate, auto insurance, property, etc.). Initial investments - from 550 thousand rubles, payback - 4-5 months. Franchise on the Russian market - since 2013.
  • Franchise for detail developing direction in insurance - credit and insurance consulting "Finance Group". The promised payback is 2-3 months.
  • Franchise "European Legal Service" - a company with more than 10 years of experience. In Russia, the franchise has been offered since 2017, the promised payback is from 5 months. Cost - from 660 thousand rubles.
  • The franchise of the young insurance agency Navigator Insurance is cheaper and more affordable. Required initial investment - 350 thousand rubles. The expected payback is from 6 months.

As you can see, the more established the insurance company and the longer it has been on the market, the more expensive its franchise will be.

Thus, the franchise is huge: you minimize the risks while increasing the guarantee of maximizing your income. Even the lack of the necessary experience will not prevent you from gaining profit, since the franchisor will prompt and help you find answers to all questions and help you get out of the difficulties that arise. It is enough to pay for the franchise and start working on it. Moreover, the more solid and longer an insurance company has existed, the more reliable and profitable work with it can be.

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Insurance deductible

What is a Franchise?

If we talk in simple words, franchise- this is the amount stipulated by the insurance contract, within which the insurance company is not liable.

The franchise is included in the contract by mutual agreement of the parties (client and insurance company). If this option is not included in the insurance contract, or, in other words, the deductible is zero, then the Insurer, i.e. the insurance company, upon the occurrence of an insured event, will have to compensate in full, regardless of the amount of damage.

Why do you need a franchise?

To make it very clear, consider an example of including a franchise in a CASCO agreement:

We insure a car worth 1 million rubles. for CASCO. If, according to the insurance contract, the deductible is 30 thousand rubles, then in case of damage to the car up to this amount, the Insured, i.e. the client restores the car at his own expense. Let's say a headlight worth 20 thousand rubles is broken as a result of an accident. In this case, you should not contact the insurance company for compensation for damage. If, as a result of the insured event, the car suffered more damage than the amount of the deductible, for example, 100 thousand rubles, then the Insured pays the insurance company an amount equivalent to the amount of the deductible (30 thousand rubles), and then receives a referral for repairs. If the terms of the CASCO agreement allow you to receive compensation in monetary form, then the client must be paid the amount of damage minus the deductible, i.e. v this example- 70,000 rubles.

The principle of the deductible is the same in other types of insurance.

Is it profitable to include a deductible in insurance?

You slightly scratched the car, the hooligans broke the window in the country house, the neighbor in apartment building drilled a hole in the wall, etc. Some of the consequences of such relatively small emergencies Insurers prefer to eliminate without contacting the insurance company, not wanting to waste their precious time collecting certificates, visiting the office of the insurance company and waiting for compensation for damage. If you also treat insurance in the same way, then it makes sense to include a franchise in the contract, within which it will be easier for you to do without the participation of an insurance company - 5-20 thousand rubles. or more, it's up to you.

For example, if we consider CASCO, then when a deductible is included in the contract, the cost of insurance usually decreases by about 1 size of the deductible. Those. if a policy without a deductible costs 50 thousand rubles, then with a deductible of 10 thousand rubles. the cost of hull insurance will be approximately 40 thousand rubles. It all depends on the rates of a particular insurance company. Thus, if nothing happens to the object of insurance during the validity period of the insurance, you will save these 10 thousand. If you have to apply for compensation to the insurance company once, then it’s also okay. It turns out that in the end you paid the same amount as for the policy without a deductible. If during the term of the insurance contract there is more than one appeal to the UK, then in comparison with the contract without a deductible, you will eventually overpay for insurance.

We also recommend that when choosing the amount of the deductible, take into account the fact that with a small difference between its size and the amount of damage, you most likely will not contact the insurance company either. For example, if the damage is within 10 thousand rubles. You usually prefer to restore a car yourself, without applying for a comprehensive insurance policy. Therefore, you came to the conclusion that you need a franchise of 10 thousand rubles. But if the car is damaged in the amount of, say, 14 thousand rubles, it turns out that you will have to apply to the insurance company for the remaining 4 thousand rubles.

Large franchise in the amount of 30-100 thousand rubles. may be of interest to those people who want to buy CASCO only in case of theft or complete constructive death of a car. Separately, the risk of "hijacking" is offered to insure only a few insurance companies. Therefore, you can consider the option of buying a full CASCO ("Damage" + "Theft") with a large deductible. Sometimes this option of insurance in one company is more acceptable at a price than CASCO only against theft in another.

To find out the cost CASCO with a franchise and without - use the CASCO calculator on our website.

Pros of the franchise.

Saving Money when concluding an insurance contract. If you do not apply to the insurance company for compensation early within a certain amount, then why overpay?

The fewer requests for minor damages, the more favorable the conditions for the prolongation (extension) of your contract.

Cons of the franchise.

Additional financial expenses are possible during the term of the insurance contract. Not profitable for 2 or more calls.

Is it possible to reimburse expenses due to an OSAGO franchise?

If you have a CASCO policy with a franchise, and the insured event occurred through no fault of yours, then you can apply for CASCO compensation for damage, but the paid by you at the same time sum of money, equal to the franchise under the contract, to receive from the culprit or his insurance company for OSAGO. As a result, it turns out that you have not incurred additional costs.

Insurance activity is an important and necessary element of industrial relations. It is associated with compensation for material losses in the process of social production. On the territory of our country, compulsory licensing of insurance activities is provided.

Features of insurance

The insurance deductible is the non-reimbursable part of the damage, which is calculated as a percentage of the total insured amount. That is, upon payment insurance compensation the deductible will be deducted from the total compensation amount. Thanks to its use, it is possible to achieve a combination of self-insurance with insurance. The insurer is exempted from paying an insignificant share of the damage and gets the opportunity to simplify the procedure for reimbursing compensation to the policyholder.

Conditional deductible

Today, the insurance franchise is divided into two main types: conditional and unconditional. A conditional deductible is a part of the losses specified in the contract that is not compensated to the policyholder in the event that the amount of damage does not exceed the established deductible. If the amount of the loss exceeds the deductible, the insurer will indemnify it in full. The insurance company uses a notional deductible to avoid paying small, often recurring losses.

Unconditional deductible in insurance

This is part of the losses stipulated in the contract. In any case, it is deducted from the amount that the insurer must pay when an insured event occurs. In this case, the liabilities of the insurance company are determined by the amount of damage caused minus the amount of the deductible. An unconditional deductible is often used in auto insurance, as it helps to reduce the costs of the insurer to run the business. When applying a deductible, the policyholder receives preferential conditions in the payment of insurance premiums by reducing tariffs for the selected type of insurance.

Advantages and Disadvantages of Using a Franchise

A deductible in insurance can significantly reduce the cost of paying insurance premiums. At the same time, you need to understand that the main purpose of the franchise is to reduce compensation payments in case of minor damage. And such cases, as a rule, are the majority. Insurance activity is full of pitfalls, and you need to understand how the cost of the policy and the deductible are related. Failure to understand this relationship very often leads to misunderstandings that can result in loss of money for the insured.

The cost of the policy and the amount of the franchise

Basically, the amount of the deductible is determined as a percentage of the value of the insured property. It can be 0 or 100%. Each insurance company itself sets a limit on compensation for losses. It is worth paying attention to the clear dependence of the price of the insured object and the amount of the deductible. The cheaper the object, and therefore the policy, the greater the non-refundable amount. The only type of insurance for which a fixed deductible has been introduced is OSAGO. The amount of losses not reimbursed by the insurers is specified in the law on compulsory