How to attract clients to kindergarten. What promotional activities will increase the number of clients? How to Advertise Your Newly Opened Private Kindergarten

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Currently, the Internet, print media, and the streets of the city are literally full of ads offering early childhood development services. And among all this diversity, it is quite easy for parents to get confused.

They are constantly faced with a choice: which club to give preference to? What courses should I take my child to? Therefore, invite your potential clients to attend your trial sessions. While the kids are working with teachers, the club administrator can fruitfully communicate with parents, introduce them to the whole range of services, talk about traditions and achievements, about bonuses and promotions.

And parents, in turn, can familiarize themselves with the techniques, inspect the situation, and in general get imbued with the spirit of the holiday and the creativity of your club. It is this factor that can play a decisive role when parents choose a children's club for their baby.

Trial lessons can be either paid or free. But if you conduct trial classes for free, then be sure to include their payment in the cost of the subscription when it is sold. In other words, if the client liked the course and decided to visit your club, then the payment for the course should start with a trial lesson.

Otherwise, if the trial lessons are simply "donated" to clients, you risk incurring significant losses, because no one canceled the rent and salaries for teachers.

Give gifts

What do children love the most? Gifts, of course! But the most interesting thing is that adults love gifts no less. They just like gifts a little different. If a child who first crossed the threshold of your club can be given small souvenirs, small cars, pencils, notebooks, thereby endearing him to yourself and leaving a pleasant memory of your club.

Then adults will like bonuses, promotions and discounts for your services, with the help of which you can significantly save the family budget. Although the point, of course, is not so much in the economy as in the psychological aspect. After all, it is always a pleasure to receive gifts!

And this will be another important factor that will make you stand out from the competition. So hold promotions regularly, provide discounts, hand out bonuses. Some of the most effective shares influencing the influx of clients to the club are promotions such as “Bring a friend” or “To the club with friends”.

The meaning of this promotion is that those clients who have brought their friends to the club are given a discount on the payment for classes. It is worth noting here that best advertisement the children's club is "word of mouth", and it is in your power to make it broadcast exclusively on your wave, notifying target audience about the high quality of your services.

Do not forget that in addition to the club, your clients visit a number of other children's places - playgrounds, kindergartens, and clinics. And while the kids frolic with each other, their mothers have time to discuss more than one topic.

And one of the most talked about is the early child development... Therefore, the “Bring a friend” campaign can become a strong enough motivation for parents to tell your potential clients about all the advantages and advantages of your club and invite them to visit you.

Sector "Prize"

What else do children like besides gifts? Participate in games and contests, win and receive prizes. The most interesting thing is that growing up, many of us continue to participate in competitions, striving to win and receive a well-deserved reward for this.

The spirit of competition still lives in us! This is probably why contests and quizzes held in social networks are so popular among community members.

Take advantage of this opportunity too. Organize a competition on your page in social network and raffle off a subscription to classes in your club. Incentive prizes can be - trial lessons in your club for everyone involved.

We meet guests

"He who goes to visit in the morning is doing wisely." Winnie the Pooh's point of view is shared by most of today's children. They just love to visit, especially where they are warmly welcomed. New environment, new friends, new toys. What could be more interesting!

Therefore, arrange a free creative workshop in your kids club. Put up notices on nearby homes, hand out flyers, and ask your clients to tell their friends and neighbors about a free workshop at your club.

This is a very effective way to increase your customer base... Indeed, in addition to the beautiful fake, which will remain with the kid as a keepsake of your club, he may well have a desire to continue acquaintance with the children, and with the teachers, and with the kind of creativity that he touched.

To each according to his possibilities

Imagine a situation: a kid came to your club for a trial lesson, worked with a teacher, made friends with other children, he liked everything and his mother too. But that's not the task! They can't afford to attend your classes now. There are different situations in families: the birth of a second child, temporary unemployment, problems with business.

But you never know what. Seemingly, potential client already exists, but it may not turn into a real client. Therefore, in order for the club to really make a profit, it is necessary to define a diverse pricing policy. Those. provide different activities in the club, at different times and at different prices. For example, you can set lower prices for classes during grace times, when club attendance decreases for objective reasons.

Thus, one more problem will be solved - forced downtime, when groups are not recruited, or poorly staffed at lunchtime or in the morning. You can also envisage different types courses, some will cost more and others less. However, all courses, without exception, must be of high quality!

And in conclusion of the article, I would like to cite an outstanding businessman who said: "Do not allow yourself to doze off in inaction." In order for your club to bring you profit, constantly improve, come up with something new, unusual, non-standard, which will cause a great desire among kids and their parents to look into your club and become it regular customers for years to come.

The technologies presented in the article have been tested on real clients, in a real children's center and continue to bring an uninterrupted stream of parents who buy the services of the children's center.

Who will benefit from this article:

for the leaders of the children's center
for the manager of the children's center
for the administrator of the children's center
all sales professionals, entrepreneurs selling on their own
to everyone who does not know how to sell
everyone who wants to learn it
anyone who wants to improve their sales skills

Many people think that the key to sales is product knowledge and thorough understanding of the market. Of course, without this, nowhere. But let's dig deeper. To get to this stage, you need to interest the interlocutor, preferably - showing interest in you. Like that AIDA marketers cheat sheet, we need attention first, then interest. This is how it works. And in sales too.

How often have you encountered situations when, starting to introduce himself to a client, he simply threw the phone down. No explanation. You are already tuned in to the presentation of services, you are full of inspiration, but in response you hear beeps, and as a result, disconnection ... Or, you introduced yourself: “Hello, my name is Yekaterina, I am the administrator of the Totosha talent club. Then the standard text from the series “Olga, I have a great offer for you, we will have New Year's parties... "and then the soul rushed to heaven with a typical" managerial "text. The client hears the text for 2 minutes and in response says: "oh, no need", "thank you, nothing is needed", "I have no time", "call back" ...

Not a very pleasant feeling. Truth? And how can you not give up after this?

Once upon a time I had to deal with this. But fortunately, you no longer need to invent a bicycle, there are many technologies and practical tricks to avoid such situations. You will be able to include your interlocutor in the conversation to the maximum, interest, and most importantly - convey the purpose of your call.

Let's start with the foundational one. The first reason is the lack of purpose of the call

As strange as it sounds, you should always have a purpose for the call. Maximum focus.

The state is only here and now. You must clearly understand what you are doing now and where this will lead you. Why call your customers and what you need from them. Once you figure it out for yourself, the confidence and purpose of the call is guaranteed.

The second reason is the desire to "sell" and sell

Thoughts only about one thing - if only I bought it.

With this approach, good deals are not made. Remember, verbal and non-verbal conveys the information in your head directly to the client. He feels absolutely everything and can stop communicating with you at any time.

How to get rid of this?

Think about the benefits of the service you are selling. Remember this benefit every time you dial a number or invite your parents to a trial lesson. First of all, you solve the client's problem. Almost like doctors, you give a prescription, a magic pill.

Shift the concept of "sell, sell" to "help, solve a problem."

The third reason, and also my favorite, is that you are boring.

Some may think that I have a radical approach, and the amount of criticism in this article of the average sales manager is off the charts. Let's face it. Are you interested in listening to a boring person, no different from other managers, who calls with an offer to buy an annual subscription to Natalie magazine from him?

Either you need to change something in yourself, or change your job. Selling is not for you.

A salesperson is confident, full of charisma, ingenuity and enthusiasm. The book by Frank Bettger "Yesterday is a loser - today is a successful businessman" will help you with this.

The fourth point of our knowledge will be - paralinguistics

She is a "musthave" in dealing with clients. With it, you can set the tempo, timbre of speech, intonation, pauses, voicedness, volume, articulation of sounds.

You can't do without her. By working on paralinguistics, you improve your communication skills. Because 60% important is how you say it, not what you say.

The fifth mistake is your own fear of the client and fear of rejection.

Most people are afraid to talk to strangers, much less get the word "no". There is an easy way to get rid of this fear.

You can take any yellow Pages or the base "which is not a pity" and make about 30 calls with approximately the following text: " Good afternoon, Mikhail, my name is Yekaterina, I recently worked as an administrator and am very afraid to talk with clients, could you help me overcome this fear and send me to hell right now? "

You can't even imagine what an amazing effect this exercise gives. Solve all tasks at once.

The sixth reason - misconception and difficult incomprehensible text of the conversation

Misconception refers to stamped greetings with a customer. Come up with original words, something that will make the client feel interested, included. He will hear something non-standard. Perhaps it will be an association with something.

There is no need to complicate things. Speak as clearly and simply as possible. If you need to explain why you are calling, do it in an interesting and simple way. The client must turn on and understand who is calling him and why.

The seventh reason is the lack of active listening techniques on your part in the conversation.

To make your listening active, there are a few tips to follow:

Encourage the interlocutor... Express interest, use neutral words that don't express appreciation. Avoid criticism.

Use: Aha, Uh-huh, yes, I understand, etc. The verbatim repetition of one or two words of the interlocutor will also help.

Clarification... Helps to clarify what has been said, to clarify, to obtain more information. Ask questions. Rephrase what you heard not exactly so that the speaker can continue with the explanation.

When, how did it happen? Did I understand correctly that ....? As I understand it, this is…. I heard…

Re-asking. Here you need to show that you listen and understand the essence of what is stated. You are also testing your own understanding. Ask again, formulating the main sentences and facts in your own way.

Ie, you would like to ... Wouldn't you?

Empathy. Show that you understand the other person's feelings. Provide the person with the opportunity to hear about his feelings from the outside.

Do you seem upset by this fact ...?

Expression of empathy. Recognize the importance and show respect for the feelings and experiences of the other person. We recognize the importance of the interlocutor's problems.

I appreciate your efforts to resolve this issue ... I share your concern with this issue ...

Summarizing. Indicate that there is progress in the conversation. Bring together key ideas and facts. Create a basis for further discussion. Here, basic ideas and feelings need to be re-formulated.

Did I understand correctly that ...? In the end, we can say that ... Let's summarize ...

Sales Generator

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Today, there are clearly not enough places in municipal kindergartens and it is a big problem to arrange a child there. Even if you take a queue from the very birthday of the baby, this does not guarantee that in 2-3 years there will be a place. Fortunately, there is now an alternative option - a commercial establishment. And our today's article will be devoted to how to open a private kindergarten.

Is it profitable to open a private kindergarten today?

Private kindergarten is educational institution, whose function is to provide the population social services for payment from parents and with the help of extrabudgetary funds. When opening a private kindergarten, its owner is obliged to:

provide supervision and care for the child;
to ensure the health of the child and the prevention of possible diseases;
to engage in the education and upbringing of the child;
conduct pedagogical work with parents.

Extra-budgetary funds are investments of third-party investors or your personal finances spent on opening a private kindergarten, its design and maintenance.

From the point of view of parents, a private kindergarten has both advantages and disadvantages.

Advantages:

There is no queue for the child's enrollment.
There are not many children in the group - usually up to 15 people. This means an individual approach to each child in terms of providing him with educational skills and abilities. In addition, the vigilant attention of the staff can serve as a guarantee of the safety of the baby.
Opening a private kindergarten, its owner tries to recruit qualified teachers as educators. Attention is also drawn to the attitude of future employees towards children.
Many private kindergartens provide services that are not available in municipal institutions: teaching children foreign languages, playing musical instruments, swimming, horse riding, etc. In addition, such kindergartens often use unique educational programs.
In a private kindergarten, special attention is paid to the nutrition of babies. The food there is actually homemade - tasty and healthy at the same time.
Children after such kindergartens are perfectly prepared for school, including thanks to many developmental activities and games.
Parents through specially created board of trustees can control the process of education and upbringing of their children.

Flaws:

For a child to go to such a garden, you have to pay a lot. Accordingly, there are no benefits for payment. However, according to many parents, the main thing is that the baby is good.
No special place for walks, unless the private kindergarten is open in a separate building. Children usually walk in a nearby park or park.

Should you open a home kindergarten? There are definitely several advantages here:

This business does not have too much high risks, relatively low costs and stable income.
To open a private kindergarten, you do not need to overcome numerous bureaucratic obstacles. It is enough to obtain permission for labor activity and sign contracts with parents.
You can try yourself as an entrepreneur and study time management, become a director or manager, educator or teacher, and grow professionally in any of these areas.
If you have a child, then you will be able to find not only good educators for him, but also pleasant company children. The kid will always be supervised and eat right.

If we consider opening a private kindergarten as a business, then this is very a good option... There is a fairly high demand for educational services - in the absence of high competition.

But there are also difficulties here. First, don’t count on excess profits: conscientious childcare comes with a lot of costs. In order for the business to pay off faster, a minimum of 20 children must attend kindergarten when paying for one place from 200 to 1500 dollars per month.

Secondly, it is not enough to advertise the opening of a private kindergarten and wait for rich parents. If you cannot offer any special developmental methodology or additional educational programs, then they are unlikely to go to you.

Which one do you want to open a private kindergarten

There are three types of such preschool educational institutions:

Kindergarten of a general type of development with a specific direction... Children can be taught in depth some humanities, drawing, music, etc.
Children's development center... More often it includes many large-scale complexes of different directions: health, sports, etc. In many children's centers there are swimming pools, computer classes, drawing studios.
Combined kindergarten. In one institution there can be several groups: general education, with a bias in one area or another. And even one group can combine different directions.

Submit your application

There are kindergartens with groups for children with disabilities - physical or mental. In these institutions, the child not only receives medical assistance, but also masters the education and training program. It is practically no different from the one that is given to ordinary children, but it takes into account the health problems of the child.

Here are some more types of kindergartens:

Waldorf kindergarten

Opening a private kindergarten of this type, its creators see it as their main task to identify children's creative abilities, to promote the harmonious development of the baby. Educational process goes to background music. Children are taught labor, modeling and drawing, train fine motor skills... Children make educational toys themselves or with the help of their relatives.

There is no emphasis on the early development of mental abilities in Waldorf gardens, so children do not get through reading and writing.

Montessori kindergarten

The basis of education in such kindergartens is the M. Montessori program, whose roots go back to pre-revolutionary times.

Educators try to instill in the baby a set of the best qualities: honesty and kindness, responsibility for committed actions and respect for freedom. They do not command children, but they make sure that the kids themselves understand the boundaries of what is permitted, they themselves learn order and discipline.

In Montessori kindergartens, children are divided according to age groups... There must be several zones, each of which has its own purpose.

In some areas, children are actively moving - running, jumping, playing. In others, they study music, drawing, foreign languages, etc. with teachers. Even the furniture items in such kindergartens are divided “according to meaning” and the age of the child.

Language kindergarten

Many parents think over the future of their children in advance, planning their study abroad, or simply want their child to speak a foreign language at a good level. It is for these that a kindergarten of this type is designed.

Some institutions with a similar bias give knowledge of not even one, but several languages. It is very important that all teachers working in these kindergartens are native speakers.

And one moment. IN recent times many private kindergartens are opened with a bias not only in the study of a foreign language, but also in the development of theatrical skills, musical abilities, etc.

Kindergarten for kids with disabilities

All private kindergartens teaching children with disabilities work with each kid according to an individual program. The technique is selected based on the type of disorder, and in the future, as necessary, the necessary adjustments are made to it.

Country kindergarten

These private kindergartens are usually set up in forest plantations. Indeed, what could be better than outdoor activities, especially if the territory owned by the institution is large enough?

Kindergarten-boarding house

In such kindergartens, children are most often arranged by those parents whose work schedule does not allow for a different decision. Most of these gardens are open around the clock, six days a week. The babies are fed here five times a day. If necessary, dads and moms can leave the baby for the night or even for a whole week.

Private kindergarten at school

Sometimes private kindergartens are opened at the school. Such a bundle is considered to be the most progressive today and further contributes to the child's good learning. In addition, after kindergarten, the child does not need to select a school.

Home kindergarten (family)

Recently, more and more private kindergartens are opening in ordinary apartments. Children stay there part-time, but in terms of care and supervision they are quite provided.

You don't need any license to open a private kindergarten at home. The rest of the documentation is processed in accordance with the usual requirements. But the process itself is quite simple, and even many young mothers often think about the possibility of opening such a business.

How to open a private kindergarten and where to start

Before you start doing such a business, think about: does your city or area need a private kindergarten?

How to determine this?

To get started, find out the population of the area and find out who mainly lives here. If they are retirees, then the success of your business is a big question. But in new areas that have not yet acquired a municipal kindergarten, but are populated mainly by young families, your private kindergarten will certainly be in demand.

So, a small step-by-step instruction:

Check out the statistics for the area.

Remember: in many cases, nothing will prevent you from opening a private kindergarten in the old area. As already mentioned, there are huge queues everywhere now in preschool institutions.

Find out how easy it is in your area to place a child in a municipal daycare.

The education department of the city administration can provide you with information. If the situation is such that there are several government agencies of this type and even they are not filled to the end, then it will be very risky to open a private kindergarten.

Even if you set a fairly reasonable price for a child's stay in your institution, it will still be higher than in municipal institutions.

Not everyone can afford to pay for the maintenance of a child in a private kindergarten. But this is on the one hand. On the other hand, some parents initially strive to send their children to such institutions - these are well-to-do people and people with average incomes. Moreover, both of them impose certain requirements on a private kindergarten with regard to living conditions, quality of food, degree of education and options for organizing leisure activities.

However, most parents in our country so far choose private kindergartens for their children only due to the lack of an alternative: to arrange a child in municipal institution for some reason it didn't work out.

Another segment of the population who literally has to use the services of private kindergartens are visitors. For example, in Moscow and the Moscow region it is practically impossible to place a child in a state garden without registration or a Muscovite social card.

But back to the analysis of statistical data. Before opening a private kindergarten, you need to pay attention to other indicators. Find out if there are already private kindergartens nearby, and if so, how many there are. What are their prices and additional services? Will you be able to compete with them on these characteristics?

To open a private kindergarten, you need a business plan

What do you need to open a private kindergarten? First of all, a business plan. Without a pre-drawn and well-thought-out document, the case is most likely doomed to failure.

Many people think that it is not worth wasting time on empty formalities. Why, if he himself once went to kindergarten and remember the routines established there? But without a business plan, it is very difficult to prioritize correctly.

A task of this document- to give you an idea of where your business exists, point the way to success, help avoid minefields and get around sharp corners.

The business plan must confirm that the private kindergarten you opened will be profitable, and not ruin, that the income received will at least cover all expenses incurred with a margin. And remember: you need to draw up a business plan taking into account the audience for which it is intended. Therefore, there may be several such plans.

A business plan for yourself and your partners mainly contains information related to the technology of doing business and illuminates all possible details. A plan drawn up for a bank in order to obtain a loan or intended for a person financing a project should focus on numbers that reflect the profitability of the future business.

With this kind of planning, you can:

Make a forecast for the future.

Following a business plan will help you better understand the specifics of your business and start managing your private daycare more efficiently. You will be able to clearly imagine what steps should be taken to improve the business, you will be able to consider in detail the scenarios for its development, determine the goals and identify the resources necessary to solve the set tasks.

Not only open a private kindergarten, but also develop your business.

The ideal option would be to self-finance as soon as possible. Unfortunately, in reality this is not always the case. Rapid development requires a constant flow of funds.

But your own money runs out pretty quickly, and you have to look for investors or take out a bank loan. A well-written business plan in these cases is just able to help.

Choose the path of development.

With the help of a business plan, it is easier to assess all the directions in which it is worth moving, and to decide on the most optimal one.

Manage cash flows more efficiently.

Even small miscalculations can lead to business closure. First of all, it should be understood that money and profit are far from the same thing. You can make a profit, but at the same time experience a severe shortage of funds and, as a result of such an imbalance, go bankrupt. Following a business plan will help prevent these kinds of mistakes.

Assess your business accurately.

In general, any competent entrepreneur should know the value of his company to the nearest penny, especially since in some cases this knowledge is simply necessary. What if you want to sell your business? Or will you need an additional investor at a certain stage? The business plan will the best tool to conduct such an assessment.

Make sure you are doing everything right.

When opening a private kindergarten or starting any other business, I want to do everything quickly: put the company on its feet, start earning income, etc. But entrepreneurial activity does not tolerate unjustified haste, because you can forget something important, which will cause problems in the future. By following the procedure, these errors can be avoided.

Now with regard to drawing up a business plan. You need to do this yourself, identifying the advantages and disadvantages of certain points and carrying out the appropriate calculations. All data is individual, and therefore the only thing that a business plan downloaded from the Internet can help you with is to serve as a model for analysis.

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What documents do you need to open a private kindergarten

This institution can be registered as an individual entrepreneur or LLC. Some choose the form of preschool educational institution (preschool educational institution) or ANO (autonomous non-profit organization). You will need about 2-3 weeks to register an LLC or an individual entrepreneur, the registration of an ANO or a preschool educational institution will last twice as long.

In order not to waste time in vain, you can do several things at the same time: carry out repairs in the room, preparing for the opening of a private kindergarten, arrange Required documents, look for future employees, etc.

Many, in order to save time, first conclude a lease for individual, and after registration it is reissued.

The taxation system and accounting features will depend on the form of registration. Individual entrepreneur can acquire a patent for a period of one month to a year. If your kindergarten room is very small, and there is a minimum of staff, then this option will suit you best.

By opening an LLC, according to the simplified taxation system, you will pay 6% of the income. DOE and ANO in this regard have their own characteristics.

When opening a private kindergarten, you must obtain accreditation and license from the Department of Education or local authorities self-government with appropriate powers. Only in this case will you have the right to lead educational activities.

To apply for a license, you will need the following documents:

An agreement for the lease of premises or for ownership, if the kindergarten is opened in a private cottage or apartment.
A conclusion issued by the fire services that the room meets all requirements for preschool institutions requirements.
A similar conclusion from the SES.
Tax registration certificate (TIN).
Articles of association.
Educational program.
List of available methodological literature and teaching aids.
List of teachers and educators.
Data on the number of children.

Those who open a private kindergarten and carry out teaching activities without a license face criminal liability.

You do not need a license if you are registering an organization as a children's development or training center, in which kids stay no more than 3-4 hours a day. In this case, a developmental center means a variety of sections, studios and hobby groups.

What requirements must be met in order to open a private kindergarten

Premises and equipment

While registration is in progress, start looking for a suitable room for your kindergarten. It must comply with the requirements of SanPiN 2.4.1.3049-13 (as amended on April 4, 2014) "Sanitary and epidemiological requirements for the device, maintenance and organization of the mode of operation of preschool educational organizations."

The requirements for a private kindergarten are as follows:

Each child should have six or more square meters of floor space.
There must be separate rooms for eating, playing and sleeping.
It is necessary to equip the office of the manager.
The same applies to the doctor's office, and it must have a full range of medicines, including for first aid.
The kindergarten should be equipped with a sports center or gym with everything necessary for training.
There must be offices of a psychologist and a speech therapist.
There must be facilities for hobby classes: swimming pool, drawing studio, dance hall, etc.
A catering unit is required.
Toilet rooms for children should be equipped with washbasins, child seats for toilet bowls, cabinets for towels and storage of household chemicals.
Need a separate dressing room with lockers.

When opening a private kindergarten, it is necessary to ensure that there is a fire alarm in each of its premises. Rooms should have both natural and electric lighting. It is necessary to paint the premises with moisture-resistant paint and maintain a temperature of 22 degrees in them.

Children should be provided with everything they need. That is, you need to purchase in advance:

age-appropriate toys;
educational games;
stationery;
kitchen tables and chairs, dishes;
hygiene items;
storage cabinets and other furniture.

Staff

The staff must be selected even before the opening of a private kindergarten. When applying for a job, attention should be paid not only to education, experience and category of teachers, but also to their attitude towards children. The kindergarten staff should consist of:

manager;
health worker;
educators;
nannies;
cooks;
cleaning ladies.

Each of the employees must be a professional in their field. This is especially true for teachers: only good teachers will be able to qualitatively prepare children for school.

The doctor does not have to be called full-time. You can try to persuade you to get a part-time pediatric doctor from the nearest clinic. The nurse should be familiar with the specifics of working in preschool institutions.

If you plan to open a private kindergarten with a certain bias, then you need to hire an appropriate specialist:

psychologist;
drawing teachers;
teacher additional education in a foreign language;
music teachers:
choreographer, etc.

Agreement with parents

The agreement on educational services concluded with the parents must contain the following:

Name of the parties: Contractor and Customer. The first is the owner of the institution, the second is one of the child's parents.
Subject of the contract... This paragraph lists the services provided by a private kindergarten: looking after and caring for a child, transferring certain knowledge, abilities, skills, etc. to him.
Rights and obligations of the parties.
Liability measures in case of non-compliance with the contract.
The procedure for resolving controversial issues.
Service list with their cost.
Clause on the possibility of recalculation.
The address(legal and factual), details.
Permission to process personal data.

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How much does it cost to open a private kindergarten

The amount will depend on many factors. But the main thing here is how much you are willing to invest in this business.

Repair

One of the biggest expense items. Let's say you need to tidy up a 100 sq. m. In order to ultimately meet all the requirements of various authorities, you will have to spend about 600-700 thousand rubles. This amount includes the purchase building materials, and payment for repairs.

Equipment + furniture

Before opening a private kindergarten, you need to buy everything you need for it: furniture, household appliances, cutlery, etc. And this is not cheap at all. The same refrigerator in M.Video costs 15 thousand rubles, a four-burner electric stove - 8000 rubles. On average, expect 600 thousand rubles.

This is the minimum figure. Some owners of "elite" kindergartens can afford to spend half a million rubles on an Italian kitchen set alone.

Advertising

So that the private kindergarten you have opened does not go unnoticed, you will have to spend money on advertising. It will cost from 100 thousand rubles and more, otherwise the campaign will not bring much benefit. And keep in mind: the larger your establishment, the more investment in advertising it will require. The location of your kindergarten will also affect the cost of the advertising campaign: in some regions it will cost you less, in others it will be more expensive.

Is it worth opening a private kindergarten with a loan

The ideal option would be to use only own funds... But you can take a loan, work successfully and pay it off without any problems - there are a lot of examples of this. Many entrepreneurs even managed to save part of their profits, directing it to the development of the business.

In addition, due to the specifics of the business, you can qualify for certain benefits at a loan rate. There are a number of suggestions to make it easier to obtain start-up capital to open a private kindergarten.

For example, the fund for the support of social entrepreneurship "Our Future" provides a loan at only 5%. Another option is to apply for a small business competition as an entrepreneur planning to work in social sphere... If everything works out, the state will reimburse you for the funds spent on opening a private kindergarten.

Those working without a license for educational activities are reimbursed up to 1.5 million rubles. If you have one, then you can count on an amount of up to 10 million rubles, provided that this money is no more than 60% of the funds spent on opening a garden. But 60% is also a large part of your investment in this business.

How else can you open a private kindergarten using state support? There is an option to apply for subventions that will be paid to you from the municipal budget for the monthly maintenance of one child.

In the capital, this amount is 2,500 rubles, in Krasnodar - 9,000 rubles, and in the Moscow region - 12,000 rubles. But such subventions can only be received by organizations that have a state license.

In fact, this is far from full list support programs for entrepreneurs working in the field of preschool education. If you study all the options in the most detailed way, then after opening a private kindergarten, you can quickly return all the money invested in the project and start earning on the performance of those functions that the state cannot perform in full.

How to Advertise Your Newly Opened Private Kindergarten

Any business needs advertising - this is an axiom. And, if you want to attract clients to your private kindergarten, you need to conduct a competent advertising campaign... Let's look at a few more or less effective ways do it.

Private kindergarten building decoration

Facade.

When a kindergarten is located in a separate building, then most often it is designed according to the theme of the institution. The walls are covered with bright paint, images of fairy-tale and cartoon characters are applied to the shop windows. Such a move is very competent, because the buildings designed in this way attract the attention of parents and are liked by children.

If a private kindergarten is opened not in a separate building, but on the first floor of an ordinary residential building, then you can hang a colorful banner on the facade, write the name of the institution on it and decorate it with attractive-looking drawings. It would also be nice to list all types of services provided by the institution.

Signboard.

Do I need to order a luminous sign? Not really. A private kindergarten is not a pharmacy or grocery store that needs to attract the attention of customers at any time of the day. The most common sign will do. The main thing is that it corresponds to the theme of the institution, be bright, colorful, with decorative elements in the form of stars, flowers, etc.

Entrance.

The entrance group can be designed in approximately the same way as the facade of the building. It should attract the attention of children and their parents. But make sure everyone constituent elements groups (stairs, canopy, railings, etc.) were in harmony with the overall design of the institution.

On the day your private kindergarten opens, try to decorate the building. Use balloons and posters for this, invite animators. All this will attract the attention of passers-by, among whom there will certainly be mothers and fathers, who are just in search of a suitable institution for their child. This will be the first impetus to expand your customer base.

Outdoor advertising

Billboard.

Placing posters on billboards is a good step. If a private kindergarten opens in a small town, then use shields in several of its districts. If it happens in a metropolis, it makes sense to place advertising only near the area where the institution is located.

The posters themselves should look bright and positive. It would be nice to focus on the "chip" of your institution that distinguishes it from others: the musical or choreographic bias of the kindergarten, teaching foreign languages etc.

Advertising in elevators.

Printable advertisement

Leaflets.

Before starting a private kindergarten, print flyers with relevant information about the institution and distribute them to people. Be sure to include in your flyers about the upcoming Opening Celebration.

Business cards.

Order business cards and hand them out whenever you can. They will remind people of your establishment. And mums and dads, who have already become your clients, can give such a business card to one of their friends or acquaintances, if they show interest in your institution.

Internet advertising

Website.

Your own website, promoted on thematic platforms, will bring you great benefit. Perhaps many of your future clients will find out about the opening of a private kindergarten on the forum for young mothers. Regularly update the resource, report on planned promotions, post information about the team, share photos and videos from the kindergarten.

Banner advertising.

A good way to promote your site is to place banner ads on thematic resources.

SMM.

When opening a private kindergarten, create your own group on the social network. This is likely to be the most effective advertising ploy. In such a group, in addition to general information about the institution, another interesting information: useful articles for moms, a list of planned events, photos of your pupils, etc.

Thanks to this, the group will gain a certain fame: mothers will probably do reposts, sharing information with their friends and subscribers. True, this type of advertising will require a certain amount of money: initially it will be necessary to “wind up” basic subscribers, as well as place community advertising in larger urban groups.

SEO.

SEO refers to the promotion of your resource with the help of a certain set of works. It consists of the following points:

Website optimization. Before your resource begins to "accept" visitors, experts will bring it to its proper form.
Website promotion. This means raising its ranking in search engines for certain key queries (for example, "private kindergartens opened in such and such an area", "private kindergarten services", etc.).
Continuous improvement of the site... The higher the level of resource development, the more efficient it is. Fill your site with interesting content on relevant topics. This will attract users, improve behavioral factors and consolidate the resource's position in the ranking.
Reputation management: chatting on forums and working with customer reviews.
Local promotion institutions based on its location.

You don't need to use absolutely all types of advertising. Some of them won't do you much good. This is:

Radio and TV advertising.

However, you should not refuse to use local channels and stations if you can afford it and are sure that you will find your target audience with the help of local resources. But in any case, it is worth considering whether such advertising will pay off in the end.

Some outdoor advertising is also quite expensive: video boards, lightboxes, figures, LED signs.

In addition, your goal is to attract the attention of not all passers-by without exception, but specific groups of people. Of course, outdoor advertising is needed, but you can get by with cheaper options: decorate the facade of a building, use billboards, etc. The main rule here is that advertising should be expedient.

How to save money?

Before opening a private kindergarten, decide how many children you are going to accept. The more small clients you have, the more you can earn.

It is not necessary to open one private kindergarten for 100 kids, you can organize five small institutions with groups of 20 people. But the profit, despite the fact that the number of children is the same in both cases, will differ.

By opening one large private kindergarten instead of five small ones, you will save 20 to 30% of your money. But the rate of return per child in a large institution will be lower.

If you open an institution for 100 children, you will receive 1 million rubles a month. The profit rate will be 10 thousand rubles.

The more children are enrolled in kindergarten, the lower the profit rate per child. The fact is that the room for 100 children should be spacious enough, and this will affect the rental price. You need a lot of employees, each of whom needs to be paid wages... The running costs will also be quite high.

If you get a license for educational activities, then staff salary costs can be reduced by 10%.

The rate of return for a private kindergarten open to 20 children will be higher. Such an establishment can be located in a four-room apartment on the first floor of a residential building, significantly saving on rent. The main thing is that this room complies with the SanPiN standards.

A modest staff means low costs. And by organizing a small catering unit in the kitchen, you can save on food - not to the detriment, of course, of its quality.

If you cook your own food, it will be four times cheaper than buying ready-made food on the side. You just need to hire a cook, regularly replenish the stock of necessary products and do not forget about the requirements of SanPiN.

Having calculated the income and all the necessary expenses, it is easy to come to the conclusion that in a small kindergarten, the profit rate per child will be much higher than 10 thousand rubles.

It follows from this that by opening a small private kindergarten, you will recoup your investment much faster. From this side an institution for 20 kids is more profitable than a kindergarten for several similar groups.

Small private kindergartens scattered in different neighborhoods have other advantages as well.

First, it is much easier to recruit the required number of children into them. Second, nearby institutions will benefit from in great demand: many parents find it easier to take their child to a neighboring house than to drive every morning to the other end of the city.

If you decide to open a small private kindergarten, then keep in mind: its profitability will directly depend on the capacity. On the other hand, the profitability of a business can always be increased through state support or by offering parents additional services: the possibility of visiting a kindergarten on weekends, special classes, etc.

But whichever option you choose - large or small kindergarten - first develop the correct economic model... Only under this condition will the business be profitable.

How to open a private kindergarten and not go bankrupt

The risks in this business are small, but they exist. You can open a private kindergarten that meets all the standards of Rospotrebnadzor, offering both conventional and additional services, equipped with the most new technology that looks very attractive outwardly thanks to a fresh renovation - and burn out because there will be no clients.

Another risk is competition from a municipal institution. It so happens that the work is adjusted, everything goes on as usual, when suddenly a state kindergarten opens within walking distance. It costs four times less to send a child there, and for many parents this will be a decisive factor.

If the municipal garden has a gym and a swimming pool, a hall for choreography and other similar advantages, then you will have no chance at all ...

The third risk is unreliable landlord. Should he refuse to renew the lease, your plans will collapse. Or the situation will take an even worse turn: you will spend money on repairs and purchases necessary equipment to open a private kindergarten, you will recruit children into a group, and the person will simply terminate the lease. And everything is according to the law, there is no one to turn to with claims.

The risks listed above are far from the only ones. There are also those that are directly related to the work of the institution.

When deciding to open a private kindergarten, do not forget about one very important moment: as soon as the first child crosses the threshold of the institution, you are the owner of the kindergarten you will be responsible for the life and health of the baby. Should something happen to a child (God forbid!), And your institution will forever lose its reputation. But there is still the risk of a fine and even a prison ...

Therefore, advice: deciding to open a private kindergarten, once again think it over carefully, weigh the pros and cons. TO this business will have to be treated with all possible responsibility.