The most popular product on the market. What products are in great demand in Russia? What is the most popular product on the Internet? Promising trends in the service sector

Our age of high technologies is good because many things can be done without leaving the computer. For example, today it is not at all necessary to spend time on a shopping trip - all purchases can be made on the Internet. This makes it easy for a budding entrepreneur to start and successfully develop a business selling goods over the Internet. Before creating an online store, you should carefully study the sales statistics for recent years. If you understand what is popular with consumers in 2019, your business will be profitable. However, you should not rely only on popularity, because bread, alcohol and tobacco products are very popular, but their implementation will not bring much profit. So what is profitable to sell? So, according to statistics, it can be assumed that in 2019 the best-selling goods on the Internet will remain:

Smartphones, tablets, irons, hair dryers, vacuum cleaners and other small household appliances;
Shoes and clothing;
Tickets for transport, cinema, theater, concerts;
Perfumes and cosmetics;
Medicines;
LEDs;
Books;
Goods from China.

Depending on the size of the start-up capital, you need to choose the price category of what will be sold in your online store.

According to the statistics of 2019, the best-selling goods on the Internet are cheap goods. In times of crisis, cost becomes a more important criterion than quality. Therefore, budget furniture, inexpensive clothing and food products are beginning to be in demand. In addition to ordinary buyers, former representatives of the "middle class" are also interested in this price category.

What is not worth selling?

Among the best-selling goods on the Internet in Russia in 2019, there are categories that should not be sold because of the fiercest competition. These include gadgets and household appliances... If you still decide to sell the most popular products on the Internet in 2019, then your competitors will be not only well-known and little-known ones. trading platforms Russia, but also Chinese online stores.

Clothes and footwear

While buying clothes and shoes usually requires trying on, these are the best-selling items on the internet today. Why? - Yes, because a quality item on the Internet is much cheaper than in a boutique. In addition, people need to dress and put on shoes regardless of the economic situation in the country. Therefore, there will always be a demand for a "clothing" product. Online clothing store - great. The main thing is to choose the right assortment, make high-quality photos and product descriptions. Of course, there is a possibility that the item will not suit the buyer, so the risks of returns must be taken into account. To minimize such risks, you should carefully approach the advice of clients. With the right approach, the sale of clothing and footwear will bring good profits. Statistics show that, for example, last year dresses became the best-selling item for women.

Tickets for transport, cinema, theater, concerts

The days of dealers earning fabulous money have gradually passed. New technologies, including electronic commerce allow you to purchase a ticket for any type of transport, as well as for all kinds of events, without getting up from the couch. Electronic tickets are one of the best-selling items on the internet. Of course, it will not be easy for a beginner in this business, since the competition in this segment is quite high. But if you are committed to serious work on the promotion and promotion of your resource for reselling tickets, then your business will be successful. Those who have potential partners - event organizers will also be able to make good money on tickets.

Perfumes and cosmetics

These categories are undoubtedly in demand among buyers, even in difficult times. When opening an online perfume and cosmetics store, it is important to have a good website, conduct regular advertising campaigns and, of course, sell exclusively high-quality products. famous brands... When you think about which products are the best-selling on the Internet in the past holidays then perfumery and cosmetics are some of the first options that come to mind. This product becomes a wonderful gift for New Year, Valentine's Day and March 8.

Medicines

Medicines, herbs, medicinal teas and dietary supplements are also among the best-selling goods in Russia. These categories, despite their popularity, can be harmful to human health. When reselling such products, be careful to sell only a quality product. Pay special attention to the shelf life of the goods and the credibility, reliability of the manufacturer.

LEDs

LED lights can be considered the best selling products in online stores in 2019. First of all, this is due to the fact that they consume half the electricity than conventional lamps and last several times longer. The demand for these products is growing every day, as in times of crisis people strive to save energy. The business of reselling LEDs is profitable, although the competition in this area is already quite strong.

Books

The rapid development of the e-book market has not been able to completely replace the traditional ones. Are books among the best-selling items on the Internet, how do you know? - Very simple: take a closer look at what many people are doing on public transport. - They read paper editions! Finding a bookstore that sells the literature you need is troublesome. Therefore, buyers are looking for books on the internet. Hence, the resale of traditional books - profitable business despite the fact that many of us believe electronic view publications and documents more convenient. The markup for this category of goods can reach 50-60%, the payback of the business is at least a year.

Cheap goods from China

Chinese merchants have successfully implemented ideas for the production of popular items. The purchasing cost of Chinese goods is laughable. And in 2019, the best-selling goods from China on the Internet remain fakes or, more correctly, replicas of things from famous brands:

Adidas;
NIKE;
UGG Australia;
Timberland;
iPhone from Apple;
Converse;
Lacoste.

Many of the best-selling items on the Internet are not original, but made by the Chinese in a very high quality. Consumers see no reason to overpay "for the name" of the manufacturer. In addition, many brands locate their production in China, so local craftsmen adopt the secrets from the masters and successfully use them in their technological processes.

Find suppliers first. To avoid dependence on one supplier, keep several wholesalers in stock in order to quickly reorient in the event of a sharp increase in the purchase price of items being sold. You can search for them on specialized forums, ad sites, at thematic exhibitions.

Depending on your capabilities, you need to choose a scheme for working with a supplier. There are several options for interaction.

What to offer to the consumer and profit from it yourself? What is more profitable to sell on the market in the coming years will be discussed in this article.

What is a hot commodity

A hot product is a product that uses in great demand, it is easy to find a buyer for it. However, not in every case, popular goods can be unambiguously recognized as reliable and profitable for the seller - such that a person will come for them, even if they are limited in Money Oh. Therefore, before choosing products for sale, it is always necessary to take into account not only the level of sales at the moment, but also in the future, as well as make calculations of profit per unit of goods released at the checkout.

Good hot commodity - This is a product that will be taken equally both in a crisis and in the moments of economic development.

It is easier and wiser for an entrepreneur to get a little less income by selling reliable products (always needed) than expensive products from the risk group, which are acquired on a case-by-case basis. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will take caviar or shrimp only on a holiday.

The simplest examples of a product in demand

If you sit down for a minute and think about the most frequently purchased in Russia goods, bread, cigarettes and alcohol come to mind. This is true, but this does not mean at all that opening a business selling any of these products is guaranteed to bring high and stable incomes or any advantages over other products.

Take, for example, cigarettes - one of the most popular goods in the RF. The cigarette business is far from the most profitable. It is all the fault of the system, which is aimed at the formation of maximum prices in this particular niche.

Or consider alcohol.

Not every drink from a huge variety will be on the list of popular leaders. Expensive elite drinks - wines, cognacs, whiskey in rare cases can bring a stable income to a business owner in the same way as cheaper and more affordable drinks do. The most popular drink is beer. For 5 years already, its sales are confidently keeping their positions on one high level... But the success of the sale of low-alcohol products is influenced by many additional factors: place, assortment, competition, brand.

But no matter how high and massive the sales of alcohol and tobacco products are, there is another very profitable product for the business that everyone purchases whenever they go shopping. And this place of honor belongs to the usual plastic bag... It's not so easy to start polyethylene production, but people make millions of rubles on this insignificant product.

Popular hot products in Russia (in examples)

Now in the Russian Federation, the population is mainly interested in simple bakery products, vodka and cigarettes. But here, at the start, an entrepreneur needs to be careful: certain restrictions stipulated by law apply to all of these positions during pricing. Thus, it will be necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since the competition in these segments is very high.

To those in demand on the territory Russian Federation currently include:

small household appliances, budget electronics;
electrical goods;
household chemicals and personal care products;
Kids toys;
simple food products (mainly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).

However, a hot product and a profitable one are not the same thing.

The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold with good earnings. Usually the assortment of this retail " cheap"Is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, little things useful in the household (clothespins, hangers, hangers, adhesive tapes and the like). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.

The buyer will always need food, therefore, even in a crisis, the leading positions in terms of sales do not hand over food products. Consumers try to avoid expensive offers and look for affordable analogs, for example, instead of natural cheese, they take a cheese product.

Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other trifles, which are purchased in huge quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.

How to choose a hot product for your business niche

Everyone chooses a certain strategy for himself:

sale of risk-free goods with a smaller but stable profit;
trade high-risk goods and gaining unstable, but at times high profits.

Most entrepreneurs will choose reliability, which is the first option. In search of a product for commerce, it is worth starting not from the most popular varieties, but from promising and profitable ones.

Most purchased goods in the country can be grouped into the following categories:

small household appliances - among them kettles, irons, mixers, blenders, hair dryers and others, without which life is in principle possible, but with them it becomes more comfortable and simple;
electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
sanitary items - plumbing and components that tend to be damaged - these are gaskets, valves, taps, showers and others;
daily use tools - include hammers, saws, nails, screws, screwdrivers, axes and many other things needed in the household;
household chemicals - includes various cleaning products, detergents, personal hygiene items that people acquire with regular consistency;
articles of clothing and footwear - goods that a person will not buy every day, but cannot do without them;
goods for children - clothes, toys, shoes, accessories, accessories of everyday life, etc .;
other everyday goods.

There are also leaders among food products. According to statistics, the most purchased over the past year in the country were:

meat, including chicken, pork, beef and turkey;
chicken eggs;
semi-finished products - are in great demand among women;
frozen seafood and fish;
vegetable oil and butter;
cow's milk;
pasta, flour and flour products;
salt, sugar;
cereals - rice, buckwheat, oats;
Black tea;
fruits - bananas, apples;
vegetables - onions, potatoes, cabbage, carrots.

Among all the variety, some products are in great demand, others less. How to make the right choice and focus on a certain type?

Orientation on own knowledge, interest and dictates of the heart... Not every product will be equally satisfying to work with. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of realizations. The key to the success of any sales should not lie in the desire to make a profit as soon as possible. First of all, you need to love your own business.
Comparison of the most suitable product groups for you... If you are torn between several types of goods and do not know which one to give preference to, then a detailed analysis will help to determine.

The first steps towards a big business

After you have decided what to sell , you need to answer a number of questions that will help you develop a business strategy. So this:

where to sell;
to whom to sell.

The solution to the first question can be found in two ways:

Open a point of sale, go to the market , rent a room for a store, rent a stall or retail space, and so on.
Trade over the Internet. This method will reduce the prices of goods and attract more buyers.

Any of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on store shelves is able to interest in the same way as in the vastness of the network.

Now let's get back to the second question - who are we going to sell goods to?... If the products are in demand mostly among the elderly population, then there is no point in organizing trade via the Internet. Regarding real trade, it is also important to determine with buyers in order to profitably locate your sales markets in the future.

The next step is to take into account all your capabilities in such aspects:

availability and volume of start-up investments for starting a business;
at opening point of sale preferably preliminary marketing research in the proposed area: demand opportunities, traffic flow, the likelihood of competition, etc .;
it is necessary to take care of the maximum demand in the chosen place, as well as the stability of demand for the product even with changes in the economic situation.

With a detailed study of the listed aspects and the correct answers to the proposed questions, starting a business will not seem so difficult and intimidating.

Online trading

Offering products on the Internet is beneficial for several reasons at once. First, the coverage of the global network in the Russian Federation is over 70%, and this figure is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if earlier purchases via the Internet were popular among young people, now these people are getting older, and the "army" of young visitors to the sites is constantly replenishing, that is, the sales volumes are also growing. And, finally, thirdly, the rhythm of life forces us to look for faster ways to purchase the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users - from tablets and smartphones). In addition, shopping in them becomes more profitable to save the budget.

Hot goods on the Internet

On what to build an online business, what is more required for users who prefer to shop online?

Electronics

The first group includes all kinds electronic devices and electrical goods with compact dimensions: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various teapots, toasters and coffee makers, it is better to organize their sale at well-known sites, since opening your own online store is a costly business, and besides, you will need to constantly compete with major players.

Perfumes and cosmetics

This group includes eau de toilette and perfumery water, cologne, products for face and body skin care, cleansing serums and gommages, and decorative cosmetics. The assortment can also be supplemented with accessories for the application and removal of products.

Gift items and toys

Even in the absence of money, people tend to pamper a loved one with a present. Unusual gizmos are purchased for adults, and toys (plush, plastic, radio-controlled) are for children. Quadrocopters and accessories for them are becoming popular.

Clothes and footwear, accessories

Contact online shops for such a seemingly simple product, people are forced by the high price in ordinary retail outlets. It is often possible to find a similar product on the Internet much cheaper, plus with free delivery there is a double benefit, and a person does not need to leave the house once again.

Green tea, coffee

The trade in these products is promoted by customers seeking to lead a healthy lifestyle, who stand up for cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.

Online shopping prices

Any person organizing a business is interested in what kind of cost markup can be made on the assortment, how much revenue can be ultimately obtained by selling all the purchased goods.

On the most common goods, the markup cannot be large, from 5 to 35%, and only large stores can afford to do this. But even they, like smaller entrepreneurs, strive to find goods with a high mark-up from 100% (umbrellas, bags, gifts) to 300% (covers for gadgets, seasonal products). It is most profitable to purchase cheap Chinese products, and only after that it is much more expensive to sell them on the territory of the Russian Federation.

If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they must be purchased in large quantities, and customers may experience breakdowns during operation.

At the start of starting a business, it is quite possible to start trading wow-goods (buying impulse demand). This includes various items that will help a person do something without much effort (weight loss belt, exercise equipment for certain muscle groups, devices for savingelectricity, fuel). The main thing is that such products do not belong to perishable (since the percentage of utilization of expired raw materials is high), do not require special storage conditions (humidity, temperature), since you will have to look for additional premises and spend money.

Statistical data

As an illustrative example, we will give information collected using the famous Avito portal, where both individuals and companies are engaged in the sale. So, over the past year, users spent almost 34 billion rubles on the purchase of products from 5 categories:

personal goods - 6.5 billion;
products for home and summer cottages - 5.5 billion;
products for recreation and classes - 3.5;
household appliances - 15.2;
everything for pets - 4.7.

The leaders according to statistics were seasonal goods (for example, fans, tents were bought well in the summer), gadgets and components, clothes.

total stats for 2016 made it possible to create the following list of the 10 most frequently purchased goods on the Internet:

Small household appliances became the leader in Internet sales.
In second place are cosmetics and perfumes.
An honorable third place was taken by mobile phones. Moreover, about 10% of citizens RF regularly update their gadgets by purchasing phones on the Internet at better prices. On average, people buy models that cost up to $ 600.
Then there are tablets, laptops.
Toys and original gifts.
Licensed software.
Shoes, clothing, accessories.
Books. Quite interesting is the fact that, despite the free, easy accessibility and convenience of the electronic version of books, paperback literature is being sold at a good pace over the Internet.
Online ordering and payment of tickets.
Large home appliances.

But most of the most popular products are not suitable for starting an Internet trade from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to buy it only in bulk and in large quantities. In this case, the costs of breakdowns are not excluded. A market already full of big entrepreneurs, with whom it will be difficult to compete.

Difference by region

In many ways, the demand depends not only on how much money the client has in his wallet, but also on the seasonality. The keyword selection service will help you evaluate this parameter. wordstat.yandex.ru... On this site, you must enter the request of interest and select the region. Then the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the "request history" and look at the given data. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.

Of course, you can make assumptions based on life experience, but statistics are much more reliable than subjective hypotheses.

For example, a rain umbrella should be needed by a person in the fall or spring, but in reality, this product is most bought from May to September.

Another area for local trade is regional branding... This refers to the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of a district, city or region, or, for example, clothes for Siberians.

As you can see, it is not so difficult to determine the most profitable product, because in fact all these products are everything that we need almost daily. Those things that a person cannot refuse even in a crisis, and will always be in the shopping basket at the exit from the store.

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Trading is one of the main tools for constant progress. This statement was first voiced at the end of the nineteenth century, but nothing has changed over the past century. The trade sphere is one of the most profitable occupations today, both in Russia and in foreign countries. Each seller acts as an intermediary between the manufacturers of goods and the potential audience. Such intermediation allows you to make a mark-up for your own services, which increases the real cost of products several times. Below we will try to find out what is profitable to sell in Russia now.

Food is the brightest representative of consumer goods

How to become successful in this area

Small business development in Russia is hampered by the abundance of hypermarket chains. Small shops cannot compete properly for the whole retail chains... Quite interesting is the fact that, despite such conditions, it is much more profitable to sell your goods on the market. It is the market that provides sellers with various opportunities to increase their potential audience. Here, each seller has the opportunity to independently control the cost of the goods.

Food products are goods that are in great demand among the population. According to statistics, the list of the most demanded products includes fruits, vegetables, dairy and meat products. All of these products bring a stable income, with the right approach to their implementation. The main advantage of the market is that most of the local residents go here hoping to buy essential goods at a large discount. This privilege allows you to manage the demand for a product with the help of correctly set prices.

Household chemicals - ranks second in the category of goods in high demand. Various cleaning products, personal hygiene items, as well as cosmetic products are required by people regardless of the circumstances. The main advantage of items household chemicals- almost endless shelf life.

Seasonal trading can also be a source of permanent income. Clothes, accessories and shoes - with the right marketing approach, will be a source of solid profit. Also, high seasonal profits are brought by writing utensils and school supplies. You can increase your sales statistics by selling rare goods.
The main role in the question of profit is played by the location of the outlet and the cost of the goods offered.

Most profitable products

The crisis is negatively affecting trade. Despite this, there are certain niches that were not affected by the crisis. When developing your own business in the field of trade, it is necessary to focus on precisely such a market segment. But here you should remember about the high competition, so you need to approach the issue of opening a sales outlet with great attention.

Selling goods and services is considered the most profitable business.

As statistics show, household appliances and food products are in special demand during the crisis. At the same time, the demand for household appliances is constantly growing. This can be explained by the fact that financial instability in the country forces people to invest their available funds in things that will be exploited for many years.

Citing the same statistics as an example, we can say that due to the increase in the value of the dollar, the demand for such goods as sunflower oil, cereals and flour has increased. In addition, there is a high demand for household chemicals, clothes for children and artificial mixtures.

However, many market analysts do not recommend starting a business based on the sale of shoes or clothing. According to them, the majority of potential buyers prefer to save on products from this category. Today, the most demanded product in Russia is alcoholic and tobacco products.

What is more profitable to resell

Essential goods are in high demand in every corner of our planet. This category of goods includes household chemicals, medicines, food products, personal hygiene products, cosmetic products, clothing and cosmetic products. It is this assortment that brings the main revenue. All of the above can not only be sold, but also resold, pre-purchasing small batches from manufacturers.

The business related to the sale of cosmetic products is profitable not only from retail, but also when delivering wholesale from Europe. The received product can be sold both independently and given for sale in small stores. This approach will allow you to make a profit, without large financial costs and physical effort. The main emphasis in this area is on those goods that have a long shelf life.

The sale of such cosmetic products reduces the risk of losing financial investments due to long delivery times or other nuances.

Many aspiring entrepreneurs rarely turn their attention to online sales, which is a fairly common mistake. It is online stores that are one of the key tools that allow for short term find a potential client.

Selling on the market is the most profitable of all essential products

Let's take a look at how to get the most out of the resale of various products. First of all, when drawing up a business plan, you should assess the needs of the market. Clothes, household goods and various accessories are in high demand in this area. Analysis of this market shows that trade in women's clothing and costume jewelry brings the highest profit. The average mark-up for similar products purchased in China or Europe is at least one hundred percent. According to the same analysis, ninety percent of the goods on store shelves are three times cheaper in the manufacturer's country.

Based on all of the above, the question of what can be resold profitably can be considered closed. Let's look at what goods produced in Russia are profitable to export to foreign countries.

How to make money on export

Non-ferrous metals and various industrial products are in great demand in European and Asian countries. Many entrepreneurs benefit greatly from the resale of glass and plastic products or consumables for various equipment and machinery abroad.

According to statistics, the demand for household appliances, construction equipment and spare parts for various machine tools is increasing every year. It is this category of goods that is most profitable to sell in foreign countries.

When opening an enterprise engaged in the export of various goods, certain realities of the Russian market must be taken into account. Food, clothing and cosmetic products will not bring high profits, due to the lack of brands known throughout the world on the domestic market. If you have plans to make a profit from the export of goods, your focus should be on cereals and cereals. Such an enterprise can become a source of high income, but it is worth remembering the possible risks. Crop failure, delays in dispatch and other unforeseen situations must be taken into account.

What products are in demand

In order to determine the most purchased product in Russia, you need to carefully analyze the supply and demand for Russian market... Demand is the key to the relevance of your offer. Today, Chinese and European goods, which are practically not produced in Russia, are in great demand. Such products include various electronic gadgets, laptops and smartphones.

It is possible to increase the number of sales due to rare, but in demand goods.

When planning your own business aimed at making constant profit, you should pay special attention to smartphones. Moreover, not only mobile phones themselves, but also various accessories can become a source of benefit. The constant development of the electronics industry increases the audience of this market. Many aspiring entrepreneurs, at the dawn of their careers, prefer to resell used phones.

Modern fashion trends force consumers to replace their toys every few months. The purchase of such relatively outdated models for the purpose of further resale can become a source of stable income.

It should be remembered that at the initial stages of developing your own business in the field of trade, it is best to focus on those products that have a long shelf life. This approach will avoid possible losses due to the lack of demand for your offer. Speaking of perishable goods, there is a special demand for flowers and houseplants. Various accessories for growing and storing them are also in special demand.

Online trading platforms

Trading Internet sites (Avito, Aliexpress) are one of the niches of the trading business, where there is no competitive pressure. Here, each seller has the opportunity to sell his product at a price set by him. Unusual, creative and rare things are especially popular in this case. Unlike Avito, Aliexpress acts as a platform where most of the goods can be purchased directly from the manufacturer.

Today, you can sell on Aliexpress in Russia as well. In order to start making money on this site, you need to have your own online store or a group in social networks with a large base of potential clients.

There are two main ways to make money with Aliexpress:

Self-purchase of popular products and their further placement in their own online store (group in social networks). This method allows you to sell purchased products within a short time due to the fact that the product you published is already available to you.
Act as an intermediary between the site and the potential client. This way of making money is complicated by the need to find those customers who are ready not only to make an advance payment, but also to wait for their goods for a long time. At the same time, there are certain risks associated with damage or loss of goods during transportation.

Success in this area of business can only be achieved through cooperation with trusted sellers. When purchasing shoes and clothing, remember that the quality of such goods is significantly inferior to American ones. It is the low quality that can explain the low price of such products.

The placement of the outlet and the cost of goods have a direct impact on the result of sales.

Kitchen utensils, interior items, bijouterie, cosmetics and small household appliances are the most popular goods that can be purchased for further sale. The average mark-up for such products is several times higher than the price set by the manufacturer. The main advantage of this online store is free shipping and no need to pay customs duties... Summing up, we can say that the Aliexpress website is an ideal tool for promoting your own business in the field of sales, which does not require large material investments.

Considering Russian internet market, you should highlight a site like Avito. Here you can independently track popular destinations and sell your goods without leaving your home. Placing free classified ads makes it much easier to find potential customers.

In this case, the seller does not need to purchase required license(except for certain goods) and registration in tax authorities... In order to legalize your business, you just need to open your own page right on the site. In order to do this, you need to consult with the administration of the resource.

Conclusion

In order to determine the best-selling product in Russia, you should constantly monitor the situation on the market. Products from the household chemicals section, children's clothing, various electronic gadgets and even food products can bring high profits to novice entrepreneurs. The growth of inflation and the crisis phenomena increase the demand for essential goods, therefore, this direction is in high demand among the population.

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Hello! Today I would like to tell you about the seasonal New Year business, or rather about the business on the eve of the New Year and winter holidays. This is a great time to start your own business and earn decent money. Therefore, 30 business ideas for the new year 2019 will come in handy! And you need to prepare now.

Even among my friends there are those who are exclusively engaged in New Year's business, with a turnover of millions and have already begun to develop in the regions. Someone will say that this is all "nonsense". But I will tell you that until you see all this with your own eyes and try, you will still consider the business for the new year unrealizable or low-income.

New year business in winter- a really great opportunity to work hard for 3-4 months and make good money.

New Year's business - 6 advantages

There are a lot of advantages, here are a few of them that come to mind:

Fast payback period;
Fast start;
Work only 3-4 months a year;
The most impulsive and thoughtless purchases are made on the eve of the new year;
State-owned enterprises and private companies are allocated decent budgets for organizing and holding New Year's holidays;
Taking part in tender purchases (state and parastatal organizations).

TOP-30 business ideas for the New Year 2019

Business idea number 1. Packing sweet and corporate gifts

Minimum investment- 150,000 rubles.

Great business for the new year!

The essence of the business idea is the purchase of sweets in small wholesale lots, their packaging in specially made packaging with a New Year theme to order from customers or for retail sale. You can make an original surprise for adults and children from a simple set of ordinary sweets using colorful bags and boxes. The relevance of such a project is due to the popularity and versatility of gifts from confectionery for the New Year.

On the eve of the holidays, many enterprises, kindergartens and schools purchase sweet gifts, so you should take care of the organizational issues in advance:

make a list and telephone base of future customers;
offer your services to potential customers;
rent a place for packing and storage;
select and train personnel;
purchase the necessary packaging.

Having thought through all the points to the smallest detail, and carefully working out the target audience, you can get a good profit. After packing, the profitability of each finished gift can increase up to 200% of the cost of the materials and chocolates used. Given the high competition, you can stand out as follows:

original packaging (those only paper, but tin and even gift baskets);
surprise in every gift ( board game, coupon somewhere; a toy "assemble it yourself");
New Year's toy;
etc.

Business idea number 2. Selling goods from one-page sites

Minimum investment- 10,000 rubles.

The essence of the idea is the search for goods that can be bought before the New Year and their implementation through one-page sites (landing page).

To do this, you need to find a product, create a one-page website, run ads, and process orders. You need to search for a product now. Roman Kolesnikov is actively involved in this business, here is an article with an interview on the topic. He sells merchandise all year round, not just before the New Year. But the essence is exactly the same!

Business idea # 3. Dog sledding for dog owners

Minimum investment- 100,000 rubles.

Idea for those with dogs!

The essence of this idea is to organize original dog sledding along a specific route, walks in the woods or the countryside for everyone. And you can also organize this event in crowded places for the New Year holidays (parks, ice towns, historical places of the city, etc.). Such entertainment on New Year's days will be popular for its originality and novelty. Given the low competition in the market for such services, this project may become promising.

Most of the declared minimum investment will be spent on the purchase of sleds and special equipment for animals. This idea is good for dog breeders and owners of large kennels of malamutes, huskies or huskies. Otherwise, the cost of their acquisition will be added to the amount of expenses, which will increase expenses several times. But, to be honest, you shouldn't buy dogs specifically for this.

The main problem is the correct choice of a place of work that will ensure the flow of clients: country houses and recreation centers, elite villages, city amusement parks. On average, one circle of 500 meters can cost up to 1000 rubles. Therefore, an average trip of 3 kilometers will bring about 5,000 rubles. You can offer services through social networks, negotiating with employees of country hotels and agencies for original gifts.

Business idea number 4. Selling garlands from China

Minimum investment amount- 100,000 rubles.

The essence of the idea is high-quality electrical garlands in China, the organization of supplies for the purpose of further retail resale to customers in their city. New Year's holidays are inconceivable without colorful and bright decorations, originally decorated shop windows and windows of houses. Therefore, garlands with an economical and practically safe LED luminescence principle are always popular.

Most of the reputable manufacturers from China are interested in finding potential intermediaries for the resale of garlands, therefore they offer unique conditions for the selection of assortments and transportation of goods. To organize such a project, you will need:

storage room for garlands;
search and conclusion of contracts with small wholesale buyers;
advertising.

Garlands can be sold through an online store or through a rented small outlet in a busy supermarket, near children's stores or places with high traffic. Depending on the length and complexity of the product, the trade margin can be 50-100%. Buyers should be attracted by new original models, by selling related products and home decorations.

Business idea number 5. Tubing, snowboard, snowmobile and ski rental

Minimum investment- 300,000 rubles.

The essence of the project is the purchase of equipment for winter sports, the organization of a paid rental point in order to make a profit. This is a very relevant activity, given the weather conditions in the winter months, and the great interest of people of all ages in active recreation. Recent years have amazed with the appearance of a large activity of specially organized skiing and snowboarding bases, real schools of winter sports.

For the implementation of the project, the purchase of equipment will be required, on which the main amount of funds will be spent. Therefore, the purchase of skis, winter bicycles or a snowmobile is best done in the summer months, which offer significant discounts. No less important point for the success of the event, the choice of the location of the point will be:

out-of-town camps and rest houses;
recreation and amusement parks.

A small room will be needed to accommodate equipment and personnel. The profitability of such services depends on a good location, high-quality advertising and can be 50%. On average, working only with a set of 5 pairs of skis and snowboards can give you a monthly income of 70,000 rubles. By replacing yourself with an administrator, you can significantly increase your profits on New Year's holidays.

Business idea number 6. Corporate decoration of offices, shop windows, community centers

Minimum investment- up to 100,000 rubles.

The general essence of the idea is the development and implementation of individual art projects for decorating residential or office premises in the New Year's theme. Such a project is ideal for small creative workshops or individual decorators looking to increase their income during the New Year holidays. Decorating ideas are gaining relevance due to the desire of many entrepreneurs to stand out from the competition with corporate decor.

To implement this original business project, you will need:

advertising in various forms and forms (for example, a website or a group on a social network with examples of work);
purchase of the necessary material for the creation of garlands, drawings and decorations.

The search for clientele can begin in the fall in order to provide yourself with orders and prepare in advance decorative elements... Services can be offered to the owners of country houses, restaurant complexes, and the design of halls in large and small offices can be announced. The profitability of such a project depends entirely on the ability to sell decorator services and the speed of work on a specific order. It can easily account for over 100% of the time and materials involved.

Business idea number 7. Selling fireworks and pyrotechnics

Approximate amount of investments- 100,000 rubles.

The project consists in small-scale wholesale purchases of specialized pyrotechnic goods and the organization of a stationary point for its retail sale to customers. Such products are very popular on New Year's holidays and allow you to get a significant profit on their sale. In a competitive environment, the venture will bring good income with a reasonable approach to the formation of prices and assortment.

To reduce costs, attention, first of all, must be paid to the organization of the procurement process, which begins in the summer. For a small seasonal business, it is better to stop at the purchase of class 1-3 pyrotechnics, which do not require the purchase of a special license. The most popular among consumers are usually fireworks in the medium-priced category and are easy to operate. Good propositions can be found all from the same suppliers from China.

An organized sales area should be selected in shopping centers, which will solve problems with fire safety and special alarms. On New Year's Eve, the daily sale may amount to at least 50 pyrotechnic items. If the net profit from each is 200 rubles, we can talk about an acceptable income for December - up to 300,000 rubles.

Business idea number 8. New Year's confectionery

Minimum investment- 50,000 rubles.

The essence of the idea is to open a stationary outlet for the sale of sweet products, original baked goods with a New Year theme, cakes and pastries. Such a project is in demand during the holidays, because more and more clients want to please their relatives with delicious novelties, purchase decorated cakes and pastries as a gift for friends, relatives and colleagues.

The idea can be successfully implemented in two ways:

manufacturing of confectionery products, receiving and issuing orders at home;
organization of a small sales department in the area of traffic of potential buyers.

The first option is optimal for home cooks who know how to bake beautiful and tasty products, decorate them in a theme necessary for the holiday. The main cost is the working amount for the purchase of products, which quickly pays off after the product is sold. The mark-up for birthday cakes and pastries can be up to 100%. The total amount of profit depends on the need to pay rent, transportation costs and can reach more than 100,000 rubles during the holidays. The home-based option is more economical and can provide good income, especially in the absence of hired employees.

Business idea number 9. Christmas baskets (champagne and sweets)

Minimum investment- 10,000 rubles.

The essence of such a project is the manual production of individual gift sets for the customer in the form of a decorated basket. Such products are popular on New Year's Eve, solving for many consumers the problem of a pleasant gift to colleagues and loved ones, helping to create a mood and a festive atmosphere at home. The relevance of the business is due to low competition in this sector and the growing demand for similar products among consumers.

You can get the skills of making such baskets by first completing master classes or completing design courses. For work, you will need a minimum set of materials and maximum personal time. You can offer your services through:

placing ads on the Internet;
negotiating with grocery stores for implementation;
working with shops of alcohol, sweets or souvenirs.

To get more recommendation reviews, it is necessary to make each product taking into account the wishes and tastes of the customer. The cost of the basket depends entirely on the content. Earning from each surprise basket of 500-2000 rubles of net profit, you can get New Year's income of at least 5,000 - 7,000 rubles daily.

Business idea number 10. Making New Year's bouquets from sweets and tea

Minimum investment- 5000 rubles.

The essence of the business idea is the production of original compositions from sweets and decorative materials for the New Year theme with subsequent implementation to customers. A novelty in the form of a Christmas wreath with artificial needles or a miniature Christmas tree decorated with sweets can become an original gift for colleagues at work, loved ones or surprise children. The relevance of this project is due to the desire of many people to present inexpensive but interesting surprises.

The idea does not require large investments. You must purchase a certain amount of sweets, original tea, special materials for scrapbooking and decor, which will pay off immediately after the sale of sweet gifts. You can learn how to make such non-standard sweet decorations in special courses or video lessons.

It is better to offer your services by:

placing ads on sites;
creating your own sales group;
through cooperation with employees of souvenir shops, pastry shops.

The price of such a "tasty" Christmas tree made of chocolates can start from 500 rubles. With a profitability of at least 50% and a pre-New Year sale of such products from 10 pieces per day, you can calculate the approximate amount of income of 2000-3000 rubles.

Business idea number 11. New Year's bouquets of fruits on the basis of a vegetable shop

Minimum investment- 5000 rubles.

The essence of the project is the production of non-standard delicious bouquets of fruits, decorated in the New Year's theme. Such original and healthy desserts will perfectly decorate the table for the New Year with family or colleagues, will become a real gift for children's matinee... Having a fruit selling business can generate a good income during the New Year holidays.

To implement such a project, you will need to undergo preliminary training in carving courses and purchase small set special cutting tools. Having developed several options for such delicious products, you can offer your services:

owners of cafes and restaurants organizing New Year's corporate parties;
private clients for a family gala dinner;
entrepreneurs who wish to congratulate their team outside the box.

Beautiful bouquets of fruits and chocolate in the form of a Christmas tree, a basket or a wreath are in great demand in the price range from 1,500 to 4,500 rubles. One trained employee makes 3-4 similar products per shift. With a 100% markup, the daily profit on New Year's days can be 5,000 rubles.

Business idea number 12. Selling hot drinks in places of festivities

Minimum investment- 20,000 rubles.

The essence of the business project is the organization of a mobile retail outlet offering hot soft drinks to everyone during the New Year's festivities. Such small tents or vans are very popular, offering aromatic coffee, several types of tea in a beautiful convenient container and simple ready-made snacks. Such a business will become relevant during the New Year holidays and festivities at fairs.

To implement the project, you will need to rent a compact van with equipment completely ready for use. It is necessary to take care of finding a place for a future sale in advance. The most popular will be:

city squares where festive trees are installed;
parks and squares with winter entertainment;
Christmas markets and nativity scenes.

A new type of such business is the sale of drinks from a special portable backpack on the go, which requires minimal expenses.

Part of the costs must be invested in the festive decoration of the place of sale in order to attract customers with a special atmosphere. Considering the low cost of one glass of the prepared drink, we can talk about a daily turnover of up to 30,000 rubles on the days of New Year's events.

Business idea number 13. Making clothes and accessories with a New Year theme

Minimum investment- 5000 rubles.

The essence of the idea is to create clothes or warm accessories using sewing or knitting, to offer customers beautiful and cozy products made of yarn or fabric. On New Year's Eve, a hat, scarf or mittens decorated with a pattern of snowflakes, Christmas trees or funny drawings on the theme of the holiday can be a good gift for loved ones. Felt boots with themed embroidery are gaining popularity among young people, and practical potholders and aprons are offered as a gift to the housewife.

To implement the project, a small amount of scrap materials and advertising of their products are required. Additional income can be earned from the sale of your hats or mittens to hand-made stores or souvenirs by participating in holiday fairs.

Craftsmen need to prepare in advance for the New Year holidays in order to have goods for sale in the days of excitement. The price of the offered products consists of the materials expended and labor time, which reaches 100% of the cost of thread or fabric. Offering mittens worth 500 rubles per pair, we can talk about a net income of 250 rubles from just one pair. The number of sales depends on the originality of New Year's items and the advertising of their services.

Business idea number 14. New Year's gifts and accessories store

Minimum-investment- 100,000 rubles.

The essence of the business project is the opening of a store offering a wide range of goods and accessories related to the New Year theme. On the eve of the New Year, most of the population is happy to go on a hike for new toys, souvenirs and gifts. The relevance of such a project is due to the great demand for similar products intended for home decoration and decoration.

There are two ways to implement a project:

an online store offering delivery to any convenient location;
a standard sales department in a large supermarket or market.

Your assortment should be developed taking into account the tastes and wishes of customers. It can include artificial Christmas trees and all decorations for them, souvenirs, dishes and table decor in a festive theme. The necessary goods can be purchased in advance at wholesalers or Chinese factories of similar products. The main amount of expenses is borne by the lease of the trading place and its equipment, wages the seller and the purchase of lots for sale. The trade margin for most New Year's products reaches 100%, so such a project can become profitable and profitable.

Business idea number 15. Services of a New Year's photographer

Minimum investment- 10,000 rubles.

The essence of the idea is to rent a room, arrange it for a photo studio and decorate it with New Year's decor for the purpose of holding thematic photo sessions. different types... Family and children's staged photographs taken by a professional are becoming more and more popular. Some businesses order this service for staff to support corporate culture or to make an advertising calendar for the company.

To organize a project, it is necessary to rent a residential or specially equipped room in advance, purchase or make original decorations with New Year accents. You should not skimp on advertising your services, which can be placed on the Internet by handing out flyers near entertainment or shopping centers.

Additional income can be special photo books, which are made from the photographs received. This is a great gift for relatives and a memorable souvenir with a beautiful design.

The cost of a New Year's photo session starts from 700 rubles per hour. Carrying out 8 such events every day, we can talk about the minimum profit during the holidays in the amount of 5000-6000 rubles per day.

Business idea number 16. Santa Claus and Snow Maiden at home

Minimum investment- 15,000 rubles.

The essence of the idea is to provide costumed services for the provision of festive new year greetings at home or at the customer's office. A simple and interesting form of entertainment and presenting a gift for a child is consistently popular during the holidays and winter holidays.

To organize, you only need to purchase colorful costumes and write a script for non-standard greetings. Office rent is not required for the time of work. Considerable time should be devoted to self-promotion. To do this, use posts in social networks, ads and flyers. Activity should start well before the New Year in order to provide a customer base for all holidays.

You can increase profits and make your idea a winning one against the backdrop of great competition by:

an interesting non-standard program;
attentive attitude to customers;
work with all family members.

The minimum cost of such a visit of fairytale heroes in a pair to a home starts from 1000 rubles, depending on the region and entertainment program. Having your own car, you can make at least 10 orders a day and save on transportation costs. A creative and responsible approach to each visit, creating a festive mood will help to find more customers thanks to the recommendation of satisfied customers.

Business idea number 17. Selling live trees

Minimum investment- from 100,000 rubles.

The essence of the idea is the wholesale purchase of live trees in forestry, the organization of a special place of trade and the sale of trees in the pre-holiday period. We already have a detailed article about. Despite the large assortment of artificial trees, natural trees with the scent of needles are in great demand as the main attribute of the New Year. The relevance of such a project is possible even with high competition under the conditions of the correct choice of the price range.

Preparations for the implementation process should begin long before the New Year and select the optimal farm offering high-quality and inexpensive green goods. The main stages of organizing such a New Year's process:

obtain trade documentation and rent a place;
equip a point for implementation in accordance with the legislation;
conclude a preliminary agreement with the leshoz.

The main focus is on the selection of trees in order to offer a quality product to its customers. On New Year's Eve, the level of trade margins can reach over 100%. Analysis of such projects suggests minimum amount net profit in excess of 120,000 rubles for a couple of weeks of active New Year's sale.

Business idea number 18. Sale of artificial Christmas trees

Minimum investment- up to 100,000 rubles.

The essence of such a project is the wholesale purchase of artificial Christmas trees for their subsequent sale to retail customers. This kind of business can be ideal for newbies. The great demand for beautiful and irreplaceable attributes of your favorite holiday makes it profitable even with a fairly high competition in the market.

It is better to purchase goods long before the start of the season or at the end of the previous one. This will help you to purchase worthy copies at a minimal price, especially since special conditions and a large area are not required for their storage. A good assortment is offered by manufacturers in China, additionally helping with delivery.

You can offer goods through an online store, or by organizing a full-fledged retail outlet in supermarkets, near bus stops and child care facilities during the New Year holidays. Artificial Christmas trees can be offered for sale in toy shops, souvenir shops for a certain percentage, and can be delivered to a client's home or office.

The optimal markup level is considered to be a range of 25-75%. With the initial cost of the simplest copies from 60 rubles, the approximate amount of profit can be 180,000 rubles, which is the real result in two weeks of work.

Business idea number 19. Selling Christmas toys

Minimum investment- from 100,000 rubles.

The essence of such a project is the wholesale purchase of original Christmas tree decorations at bases or from suppliers for the purpose of their retail sale to customers. This product is in great demand before the New Year holidays and is an integral part of the decor. In addition to decorating the house, products can be offered to owners of cafes, entertainment establishments or developing children's centers.

Wholesale sales of Christmas tree decorations have been carried out since the beginning of September, allowing you to select inexpensive and high-quality items. The lowest cost is for toys made in China, and the highest quality goods can be found from domestic manufacturers.

To implement the project on New Year's Eve, you should:

rent a department or a few meters retail space in a place with good traffic;
equip the display using simple shelving;
find staff.

Given the high competition in this sales sector, it is possible to offer customers exclusive products self made, edible surprises, profitable promotions. Trade margin you can do up to 100%, which will allow you to get a good profit in 2-3 weeks of sales.

Business idea number 20. New Year's hand-made: postcards, candles, toys, champagne

Minimum investment- up to 100,000 rubles.

The essence of the business project is the production of original and non-standard products, New Year's decorations and festive decorations for sale to interested clients. Handmade products are very popular as gifts for friends or colleagues, as well as home decoration. The relevance of the project depends on the combination of an affordable price and the practicality of such a product.

An economical option for implementing the project is to open an online store or transfer your products for resale for a certain percentage to toy and souvenir shops. This is the best option for craftsmen who do not have sales skills and who want to deal only with the creative process. You should make your products in advance in order to have a decent assortment for the New Year holidays.

The bulk of the costs will be spent on the purchase of hand-made materials and the rental of a trading venue. The selling price should include production costs for components, payment for the artist's labor. Participation in New Year's fairs or holiday sales will give a good financial effect.

Business idea number 21. Sale and rental of New Year's costumes

Minimum investment- up to 100,000 rubles.

The essence of the business idea is the purchase of a variety of costumes, accessories and jewelry for them with the subsequent offer of rent and sale for entertainment events. New Year's holidays are distinguished by a great desire of adults and children to plunge into a fairy tale, trying on the role of their favorite character. The increasing popularity of thematic corporate events, New Year's parties and holiday photo shoots makes such a project relevant.

To organize and implement the project, you should take care of the purchase of a variety of costumes in advance, which can be conditionally divided into categories:

children under 3 years old;
children under 10 years old;
youth and adults.

The costumes of popular characters are becoming the most popular, so a preliminary study of the preferences and interests of each price category can give a good result and significantly increase profits. All products should be divided into sales and rental. The cost of renting the latter should include the subsequent dry-cleaning treatment and the cost of possible repairs. You should offer your goods in the rented department shopping center, on the market. The amount of profit depends on the amount of the margin, which is recommended at the level of up to 100% for suits and over 100% for jewelry for them.

Business idea number 22. Organization of New Year's holidays for children

Minimum investment- 100,000 rubles.

The essence of such a project is the purchase or rental of special suits, equipment and the organization of festive events for children at the customer's territory. New Year's holidays significantly increase the demand for such matinees and themed holidays. What makes this business project competitive is its non-standard and interesting scenario, an individual approach to each child and an affordable price for parents.

The best option would be to organize such matinees on the road. You can offer your services educational institutions, kindergartens, shopping malls. Good income can be obtained from cooperation with cafes and restaurants that are actively introducing the practice of festive events for children. For on-site performances, investments in costumes and equipment, script writing and transportation costs for moving to the place of work will be required.

With an average cost of a matinee of 300 rubles and the number of children 20 people, one hour's holiday can bring 6,000 rubles of income. After deducting the costs of organizing and renting premises, it can be assumed that if you hold 4-5 matinees a day, you can get a minimum net income for the holidays in excess of 250,000 rubles.

Business idea number 23. Organization of New Year's corporate parties for companies

Minimum investment- 50,000 rubles.

The essence of this project is a turnkey organization of a New Year event for employees of the customer's organization, including entertainment program... Increasingly, company leaders want to reward their employees by making them interesting new Year's Eve in an office or restaurant. The relevance of such an idea depends on the pricing policy and the ability to offer an original vacation for a reasonable amount.

The implementation of such a project does not require large expenditures. The main costs are carnival costumes and the purchase of materials for the creation of attributes. If it is possible to rent such suits, thus the expenditure part is halved. Cafes and restaurants are becoming workplaces, the owners of which should offer their services. You can also rent a hall for events on certain days.

For the success of the project, you should look for customers in advance, offering video or photo reports about your work, creating a website or a group in social networks. Cooperation with a specific restaurant will help to offer banquets with the organization of menus and show programs. The profit will vary depending on the number of guests and the minimum can be 20,000 rubles per event.

Business idea number 24. New Year's taxi in your car

Minimum investment- 5,000 rubles.

The essence of the business idea is the provision of taxi services in your car on New Year's holidays, the delivery of passengers on a festive night to their destination. The “sober driver” service, which is relevant on New Year's Eve and throughout all the holidays, is becoming more and more in demand among passengers. Many taxi companies cannot boast of the quality of their drivers' work, to guarantee their fresh and disagreeable appearance.

To organize such a project, you will need a personal car, a lot of free personal time and a small investment in advertising. You should offer your services in advance by distributing information and a telephone number for communication in advertisements. V paper form you can place such leaflets in places of high traffic, where the driver plans to work on New Year's Eve: shopping and entertainment establishments.

Despite the competition, passengers prefer and choose:

comfortable and clean cars without nicotine odor;
a sober courteous driver;
fast feed of the machine.

The average cost of a trip depends on the route, city of work, and on New Year's holidays it rises up to 50%. Therefore, the daily profit can start from 5,000 rubles with the correct study of advertising and the provision of quality services to passengers.

Business idea number 25. Letters to children from Santa Claus

Minimum investment- 10,000 rubles.

The essence of such a project is the production of individual greeting letters in special envelopes for children. This service is becoming more and more popular on the eve of the New Year holidays among loving parents who want to surprise their children with original gifts and surprises. Competition in this sector is rather low due to the reluctance of many entrepreneurs to engage in such painstaking work.

For work, you need a high-quality printer with color printing and imagination, which will help you create beautiful and colorful templates, funny greetings for children of different ages. You can offer your services through social networks by posting ads on parent forums. A good profit can be obtained from cooperation with employees preschool institutions, toy and souvenir shops. You can send such letters by registered mail, working with customers from any city.

With a well-established production, such a congratulation can have a cost price of 15-20 rubles, and the selling price is offered at 100 rubles. With careful and painstaking work to find customers, you can get a profit for the holidays in the amount of 100,000 rubles.

Business idea number 26. Renting a house or apartment for the New Year holidays

Minimum investment- 10,000 rubles.

The essence of the business idea is to organize the process of finding a clientele and the daily supply of apartments, country houses and cottages for the New Year holidays. This service is becoming more and more popular with companies of all ages who want to hold a fun event in a specific setting.

There are two ways to implement such a non-standard idea:

offer family property for rent;
carry out intermediary services.

Having free housing or a country cottage, you can get a decent income from renting it out to companies for daily rent. The cost of such services during the holidays increases 3-4 times from the usual price. You should search for potential customers from the beginning of December, in some cases, supporting the preliminary transaction with an advance payment.

You can offer services by submitting advertisements on various resources, city Internet portals, placing leaflets through taxi drivers, pasting them on boards near stops and grocery supermarkets. When offering the services of an intermediary, you can ask for at least 20% of each transaction, which is at least 1000 rubles.

Business idea number 27. Decorating buildings with illuminations

Minimum investment- 5,000 rubles.

The essence of the project is the provision of services for decorating residential and office buildings for the New Year holidays with the help of garlands and decorations. Every year, such a service is becoming more and more in demand due to the desire of many entrepreneurs to draw attention to their business with the help of originality. Owners of country houses who want to create a festive atmosphere for loved ones are also showing interest.

This project requires a car, a small set of tools and a partner to help with the work. The purchase of garlands and accessories is not included in the cost of work, but is fully paid by the customer. You can recommend certain suppliers to him, getting a good additional percentage from the deal.

You should offer your services in advance, working with categories:

entertainment venues, restaurants and clubs;
suburban elite villages;
office buildings and shops.

average cost clean work for installation of illuminations and garlands with controllers and original drawing costs 12,000 rubles, and takes 3-4 hours from a professional with minimal financial costs. Carrying out 3 such orders every day, you can easily get a net profit of more than 200,000 rubles in just one week.

Business idea number 28. Writing scripts for the New Year holidays

Advance investments- 10,000 rubles.

The essence of such a business project is a proposal for writing an original script for holding children's parties, corporate events with a New Year theme for specific tasks and client requirements. This idea is optimal for creative people who want to get Additional income for the New Year holidays. The relevance is due to the interest of small companies in the non-standard holding of a festive event, the desire to rally a team or congratulate employees with humor.

To implement the project, it is enough to place ads or design a one-page website that will give feedback to future customers. Cooperation with some groups can bring a good economic effect:

teams conducting New Year's parties and corporate parties;
heads of enterprises;
entertainment establishments;
private persons.

The minimum cost of an individual scenario starts from 1000 rubles and depends on the individual wishes of clients. Additional income can be provided by writing non-standard congratulations, toasts and wishes, beautiful and humorous poems. Income depends entirely on efficiency and ability to advertise their services.

Business idea number 29. Rent of artificial decorated Christmas trees

Minimum investment- 10,000 rubles.

The essence of the project is to purchase artificial Christmas trees, accessories and ornaments in small wholesale, decorate trees according to the wishes of the customer, and offer them for rent for New Year's holidays at a certain cost. Many successful entrepreneurs and individuals want to arrange their home or office without wasting time, so they gladly purchase a fully decorated Christmas tree for rent, which does not need to be removed or thrown away later.

To implement the project, you will need to purchase a certain number of artificial trees and decor for them. To calculate the approximate cost of this, you need to start an active search for customers long before the holiday, offering your services:

various enterprises, small offices;
children's institutions, development centers;
recreation centers and beauty salons.

The search for private clients can be carried out by placing advertisements on Internet portals. The cost of such a service should be 50% of the total cost of its production and vary from 250 to several thousand rubles. By offering such an original product for rent, you can earn an annual income during the holidays without much difficulty.

Business idea number 30. Cook services at home during the New Year holidays

Minimum investment- 5,000 rubles.

The essence of the project is the provision of services for the preparation of a complex festive dinner or several dishes at the customer's home. Such interesting business can bring a good income to talented housewives, novice cooks. On the eve of the New Year, many wealthy clients wish to order such a service, inviting friends or business partners to a holiday at home. Increasingly, this service is used to organize a feast for a New Year's corporate party.

For the implementation of this project, no special investments are required, except for inventory and overalls, it is desirable to have personal vehicles. The services of such a personal chef may include:

visit to the client's home by a certain time;
purchase of products necessary for the New Year's dinner;
preparation of festive dishes at the request of the customer;
assistance with filing and cleaning, which is available at an additional cost.

Payment for the services of a cook may depend on the complexity of the menu, the volume of services required or the number of guests per new year holiday... A good chef can earn at least 5,000 rubles per evening, doubling the tax on the eve of the holiday, earning additional income for preparing a variety of take-away dishes.

Conclusion

Now you know how to make money before the New Year and how to open a business in winter. Hope this collection of ideas will help you.

If you have your own ideas, write in the comments! And also ask questions!

At first glance, it seems that trading is the most popular type of business and a source of great profits, even for beginners. And experts confirm this opinion. However, when opening a store or other enterprise engaged in trade, first you need to figure out which products are currently in greatest demand among consumers in order to choose a profitable market niche and reduce risks for initial stage the work of the firm.

5 ways to find out which product is in demand the most

There are several tried and true ways to research the demand for goods. It is best to combine several of these methods to make your market demand analysis comprehensive and in-depth.

Yandex Wordstat.

Wordstat.yandex.ru is the easiest and most accessible way for everyone to study the demand for goods, moreover, it is free. Searching for keywords related to your product will show monthly statistics for queries. Most people nowadays make purchases of things of interest to them via the Internet, and search engine statistics are a completely reliable indicator of how much a particular product is in demand in the market.

On the one hand, the lack of inquiries for your product is not the most optimistic sign. However, a large - from 1000 - number of requests also cannot be a guarantee of high demand for this product, so it would be advisable to conduct other research.

Google Trends.

Another tool for studying the demand for a particular product is Google Trends, or Google Trends. If you already have a business idea for selling a product, you can use this service to see the statistics for keyword searches over the past five years.

Contextual advertising.

The first two tools allow you to estimate the frequency of searches for your product on the Internet, and contextual advertising makes it possible to study the demand for it. Do users like your online store, are people willing to spend their money on it, are they satisfied with the terms and price?

Before starting a business project (be it opening a store or writing a book), you can get an idea of its profitability by making a landing page with all the basic information and a Buy button and creating a campaign in Google AdWords or Yandex.Direct. These hosting services contextual advertising work in a similar way, and they can be used to assess the prospects for demand for a product. By composing ads based on keywords or other parameters and paying for their display (the minimum campaign budget starts from 300 rubles), you can understand how many people are really interested in purchasing your product.

Competitor analysis.
When examining the demand for similar products in competitors' stores, pay attention to the following points:

Pre-orders.

Pre-orders are a perfectly acceptable method of assessing the demand that a product will use, even before its first batch is produced. Create a website dedicated to the future product and attract users to it. Please note that this item is not yet in stock, but is about to be available, and indicate the approximate date. By the number of pre-orders, one can judge how much it will be in demand and whether there is any sense at all in its release, the cost of equipment, production and delivery.

Even if there are few pre-orders and you find your business idea unpromising, you can simply return the money to people for the product.

In addition to studying demand, pre-orders allow the entrepreneur to solve some more problems:

Get additional funds that can be invested in the release of goods or in the purchase of equipment and inventory.

Understand on what scale the goods need to be produced so that they are in demand and not stale (which means that you can estimate the amount of inventory, the size of the warehouse, etc., which will be needed by the time the goods are shipped and orders are received).

What products are in demand in 2017

If you are starting a merchandise business, first find out what products are in demand in 2017. It is best to specialize in an already familiar assortment, so as not to learn the features of the goods from scratch.

So, what products are in greatest demand in Russia now? Sociological market research tells us that first of all it is food. For example, a popular product such as mayonnaise is used by most people to season ready meals or as an ingredient in them. It will be present in the baskets of many customers, and the further, the more.

Statistics on non-food products recorded a surge in demand for household appliances and electronics at the end of last year. That is, by now, every Russian family has several computers and about two or three televisions. This means that this year it makes no sense to expect that these goods will be in such high demand - the demand for them is close to saturation.

Buyers' demand for construction equipment, materials and machinery is also declining. A similar situation is observed in the passenger car market.

The situation with industrial equipment... The profits of many enterprises have decreased, and their management is now actively saving funds, which means that they are less likely to spend them on the purchase of new equipment. However, in times of economic downturn, crisis production begins to actively develop, new plants and factories are opened that need high-quality equipment for the production of products.

An unambiguous growth in demand is expected in the used equipment trade segment. The services of companies specializing in the repair, diagnostics and maintenance of various equipment will also be in great demand. Car services and sellers of inexpensive high-quality spare parts can also count on high demand, since many citizens now cannot afford buying a new car, and the old one needs repairs and frequent replacement of components.

As for automotive goods, in 2017, an active demand is expected for the most necessary things - oil, anti-freeze fluid, etc .; more expensive and less needed products - car cosmetics, accessories - will be in extremely low demand, gathering dust on the shelves of warehouses and shops.

That is, the greatest demand, according to analysts, in 2017 in Russia will be food products, alcoholic beverages, clothing and footwear (both adults and children) of the low-price segment. Also, consumers prefer cheaper services. Vacation spending continues to be a serious item of expenditure for citizens, and tourist services will be in demand as usual.

However, goods such as jewelry and gold, which cannot be called cheap, as well as expensive services, can also be at the peak of demand, oddly enough. For wealthy citizens, the economic crisis, the fall of the ruble and other related problems are insignificant and have almost no effect on their consumption habits. In addition, more and more people, especially the rich, seek to move their assets abroad or at least keep savings in foreign currency.

But the crisis hits the mainstream segment first of all, and this trend will continue in 2017.The target audience for which it is designed is changing its habits and switching to more budget goods and services, and companies selling products at average prices continue to lose clients.

Therefore, summarizing what has been said, we note that in 2017 two areas of trade are most promising: the supply of cheap goods, which are always in demand (as a rule, these are products from China), and the luxury segment serving the needs of wealthy people. Keep in mind that the low-price segment of the trade is highly competitive, so the quality of the goods that you intend to sell must be at least average for buyers to be interested in them.

What product is in demand in Russia

The most popular products are divided into several main groups.

Food

People will always need food, and periods of crisis are no exception. The most they can do to save money on food is to revise their diet. Therefore, experts unanimously predict a high demand for food in Russia this year.

Moreover, the main demand will be for goods, including food products, which are becoming more expensive or may soon rise in price: the population stocks them up for future use, which provides large revenues to sellers (and some businessmen take advantage of this pattern, deliberately creating excitement around their products).

clothing

Clothes, like food, also belong to the basic needs of a person. True, the crisis has significantly changed the preferences of buyers: many of those who dressed in luxury stores and boutiques have now switched to more budgetary options for purchasing clothes, shoes and accessories.

Experienced businessmen, constantly monitoring which groups of goods are in special demand at one time or another, promptly change the assortment of their stores, adding seasonal items there and always having cheaper and more popular models on sale. Sale is another method of whipping up consumer demand.

Little-known and new brands that specialize in the production of inexpensive but high-quality clothing are gaining more and more popularity. Second-hand clothing stores, stock centers and discounters also continue to be in demand.

Hygiene supplies

In the FMCG segment, the following products related to hygiene products are currently most in demand: toothbrushes and pastes, deodorants and antiperspirants, shampoos and hair balms, shower gels, decorative and cosmetics for body care, detergents and washing powders etc. Consumers are increasingly giving preference to cheaper products, and these are either products of little-known brands, or a line of inexpensive cosmetics, or 2-in-1 solutions (for example, shampoo and balm, universal face and body cream). It is advisable to include them in the assortment of the outlet, since these funds are in high and stable demand, and to try to optimize the costs of purchasing goods, looking for suppliers with more favorable conditions.

Household products

Due to the crisis, Russians have significantly reduced spending on entertainment, preferring to visit a restaurant or bar to cook in their own kitchen. This hit food service establishments and home delivery firms.

But there are also people who are simply fond of cooking, love to cook and will always do it, no matter what the economic ups and downs. They are approximately 19% of the total population. They support the demand for ingredients and semi-finished products necessary for the preparation of gourmet cuisine, and the first factor - the outflow of consumers from cafes and restaurants - has only increased this demand.

This trend is noticeable, for example, in the bakery trade: over the past year, the consumption of ready-made baked goods has dropped markedly, but the volume of sales of components for baking at home has grown by 15%. There is every reason to believe that these goods will continue to be in demand.

Medicines

Medicines constitute a special group of goods, the demand for them has its own laws. These are essential goods, and their sales volumes remain at about the same level, regardless of currency fluctuations and other economic factors. There is no seasonality in this market segment either, because drugs are always in dire need.

In order for a drug business to be successful, it is necessary to analyze the existing market structure and find out which drugs are in demand and in what quantities are consumed, and then develop a unique business idea. If your pharmacy is noticeably different from competing companies and has a narrow specialization (for example, an economy-class pharmacy or selling only Russian medicines), this attracts customers for whom the constant choice between a huge number of similar offers is stress and a problem.

Farm products

Sociologists noted a sharp decrease in the number of customers in chain supermarkets in 2016. This can be explained by the fact that people prefer markets where the same goods are cheaper than stores, are not inferior in quality to store ones, and besides, one can be sure of their naturalness. After the sanctions in Russia decreased the number of foreign meat products, fruits and vegetables, this market niche began to be filled with local farm products, which turned out to be of higher quality than similar mass-produced goods. So farm food products are in great demand among buyers.

Cigarettes and alcoholic beverages

During a crisis, the demand for some goods falls, others are replaced by cheaper analogs, the financial reserves of citizens are shrinking, and the quality of life of the population as a whole is slowly declining. However, there are goods, the dynamics of demand for which does not fit into general laws and often even contradicts them. These include alcoholic beverages and tobacco products.

It would seem that people save on everything, including toilet paper, but at the same time, during the crisis, there is an increased demand for alcohol - both for home consumption and in bars and other drinking establishments. It is much more likely that the buyer will choose a cheaper liquor instead of the expensive cognac, to which he is accustomed, than give up drinking in principle. The situation is much the same with cigarettes.

Expensive, high-quality alcohol is becoming the preserve of wealthy people. However, alcoholic products of the middle and low price segment are also in demand, and even more than before the crisis, which makes it possible to place these drinks on a par with such popular groups of goods as food, clothing and medicines.

Handmade

Handmade products, or handmade products, are rapidly gaining popularity among Russian consumers and are in increasing demand. This is especially true for products such as:

Paintings, especially in the abstract style (containing spots of obscure shapes, splashes, dots, overflows of colors and geometric shapes, but not having an explicit plot). They are used as interior decorations and are bought for both private apartments and corporate offices.

Crocheted or knitted clothing, accessories and interior textiles - unusual socks, hats, scarves, sweaters, napkins, bedspreads, etc.

Toys for children made from natural materials - wood, felt, cotton and woolen fabrics, etc.

Bags, bracelets and other women's accessories made of leather and suede. The main thing for such products is the original design, accuracy of execution and high-quality materials and accessories.

Handmade ceramics. Pottery art can be not only a hobby, but also a profitable private business if you make really unusual and high-quality things - dishes and containers for small items, jewelry, figurines and other souvenirs.

Exclusive jewelry. She is in demand even during the crisis. Many craftsmen are engaged in the manufacture of such things, so it is extremely important to correctly choose a market niche and make your products memorable.

Author's clothing. Consumers tired of the monotony of clothing in stores are increasingly turning to seamstresses or buying original designer items from fashion designers. In addition to creativity, the quality of work and materials used is very important for such products.

You can draw ideas for needlework both in fashion trends and in national folklore and traditional arts and crafts. Handmade products not only exist in a single copy, but also carry a piece of the master's soul. This explains the high demand for them.

Anti stress products

Stress is a constant companion of people living in big cities. It is not surprising that products designed to relieve stress and relaxation are in great demand among the Russian population. The range of anti-stress products and services is very large and constantly growing, because people are constantly inventing new ways to relieve stress. Anti-stress toys and souvenirs, special cafes with a special atmosphere, aromatic oils and different kinds cosmetics that help relieve stress and relieve nervous tension are among the most promising business ideas.

Tourist vouchers

In addition to anti-stress services, tourism is highly demanded in our country. The competition in the tourism business is enormous, and although the services of tour operators are in stable demand, they do not exceed the supply.

Travel services can act as goods, since they can be traded anywhere, they are not tied to the place of production.

The crisis has given rise to a tendency to abandon expensive travel to famous overseas resorts in favor of domestic tourism. A travel business focused on this area can become very profitable if properly organized.

What product from China is in demand today

Trade in Chinese goods is one of the most promising and profitable directions business. This one has whole line reasons:

goods from China are in demand among the Russian population and are increasingly conquering the European and American markets;

the cost of such products is record low;

In this case, any markups can be set - at the request of the seller and depending on the time spent by him;

a business related to the trade of Chinese goods is easy to establish, all sales and logistics schemes have already been tried and tested many times by other entrepreneurs, and subsequently it will be possible to devote only a few hours a day to this business in order to receive a stable income;

the range of such goods is simply huge;

The quality of Chinese-made goods has improved significantly over the past few years.

The trend is now to develop and implement methods and tools that serve other technologies. The following products are in special demand:

1. Portable Batteries.

These small devices turned out to be exactly what the owners of mobile phones and tablets desperately needed. Therefore, portable batteries, or energy banks, are now at their peak of popularity and are simply in high demand.

2. Monopods.

The telescopic cane with a phone holder, or selfie stick, became a hit after a well-organized advertising campaign.

3. Fake brands.

The Chinese industry is famous for its ability to copy products from other manufacturers (primarily large famous brands, whose products are always in demand among buyers and can be sold at high prices). It should be noted that as such industries develop, the quality of their products is getting better and almost as good as the original.

What brands of clothes do most of us wear every day? Nike, Adidas, Versace, Calvin Klein, Lacoste? If you look at it, these clothes with the logos of famous brands - women, children, men, sports, business and casual - are mainly of Chinese origin. At least half of the country's population has such things in their wardrobe and wears them actively, rejoicing at a bargain purchase.

It is not cheap to buy original items from leading brands, and fashion changes so rapidly that you have to buy something new all the time. Therefore, the Chinese versions of clothing, shoes, bags, watches and other accessories are in great demand, and few people care about the authenticity of the brand.

4. Trinkets.

These are products that evoke vivid emotions, but have no practical application. Such funny toys as robotic fish, soft Furby animals, jumping pussies, talking hamsters, key rings in the form of rabbits are in demand not only among children, but also among adults, because these products look cute and funny, give positive and joyful feelings.

5. E-cigarettes.

This is a new smoking device that instantly became fashionable and is now in great demand among young people. Advertising expands this demand, transforming the electronic cigarette into a stylish accessory and a familiar attribute of the modern person. This trend has every chance of becoming long-term, since electronic steam devices for smoking are much less harmful to human health than ordinary nicotine cigarettes and cigarettes, and for those who quit smoking, this is a real find.

6. Valgus Pro.

The sellers of this simple device make huge profits, because bumps on the feet called "hallux valgus" cause unpleasant sensations to a huge number of people, and the Chinese offer a convenient and inexpensive solution to this painful problem.

7. Curling iron.

The peak of consumer demand for professional hair curlers falls on the pre-holiday days on the eve of February 14 and March 8, but they are very readily purchased during the rest of the year. This device is a wonderful gift for women of all ages, as it allows you to quickly and independently, without the help of a hairdresser, make yourself a stylish curling and styling.

8. Instantaneous water heater.

This invention is far from new, but due to the low price and convenience of construction, it is in great demand, especially in summer, during the period of massive outages of hot water. The greatest demand is for flow heaters fixed directly to the tap.

9. Security equipment.

These include stun guns (in the form of lipstick or flashlights) and folding knives disguised as a credit card or belt (Grizzly, Card Sharp).

10. Accordion hose.

Such hoses fold perfectly and are very compact when not in operation, and under the pressure of water they stretch in length. It is much more convenient to store them than traditional garden hoses, therefore, during the "summer season", accordion hoses are in steady demand in online stores (however, some of them are bought during the off-season).

11. Multifunctional devices.

12. Chinese tea.

Unlike black tea, which plantations are found in many parts of the world, varieties such as oolong and some varieties of green tea are grown and harvested only in China. These varieties are in great demand among connoisseurs, so organizing their sale in the format of an online store is a very promising business idea.

13. Disposable goods.

This includes many Chinese household goods in the FMCG segment, the cost of which is extremely low, but online stores resell them at a much higher price. This is quite satisfactory for buyers, since they simply have no idea about the real price of such goods. For example, these are slippers, textiles and bed linen (sheets, towels), cotton pads, napkins and hygiene products, dishes (mostly plastic), etc.

14. Power tool.

Such brands in this area as Makita, Bosh, deWalt are in demand and deserved popularity among the male half of the Russian population. The products of many of them - electric planers, cordless screwdrivers and even gang saws and electric generators - are copied by Chinese manufacturers with very good results, and their cost is two to three times lower than that of the original products of any of these brands.

15. Cheap transport.

This category includes vehicles such as bicycles, ATVs and motorcycles. Formally, many popular bicycle brands - Navigator, Stels, STARK - are Russian, but in fact in Russia they are only assembled from ready-made components supplied from Chinese factories. By the way, in addition to making parts, assemblies, fasteners and spare parts for "iron horses", China also has its own national brands that produce bicycles and mopeds of good quality - after all, these vehicles are in great demand among the Chinese themselves.

To find out what goods are in demand in 2017, the rating of growing foreign trade commodity markets"TOP-200 best goods for import and export ", prepared by specialists information and analytical company "VVS"... Our company is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal agencies. The main client categories are: exporters, importers, manufacturers, participants in product markets and B2B business services.

commercial vehicles and special equipment;

glass industry;

chemical and petrochemical industry;

Construction Materials;

medical equipment;

food industry;

production of animal feed;

electrical engineering and others.

Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is wrong, to put it mildly, how much will your loss be worth? When making important strategic decisions, it is necessary to rely only on reliable statistical information. But how can you be sure that this information is accurate? You can check it! And we will give you that opportunity.

The main competitive advantages of our company are:

Accuracy of data provision... The preliminary selection of foreign trade supplies, the analysis of which is made in the report, clearly coincides with the subject of the customer's request. Nothing superfluous and nothing overlooked. As a result, at the output, we get accurate calculations of market indicators and market shares of the participants.

Preparation of reports on a turnkey basis and ease of work with them. Information is quickly perceived as tables and graphs are simple and straightforward. Aggregated data on market participants are summarized in ratings of participants, market shares are calculated. As a result, the time for studying information is reduced and there is an opportunity to immediately proceed to making decisions that are “on the surface”.

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