Products that are in great demand. What ordinary people buy most often on the Internet. Unpackaged business trend: “no” packaging

During a crisis, the purchasing power of a significant part of the population is significantly reduced. For this reason, many goods and services become unclaimed. What is profitable to sell in the 2020 crisis, we will try to figure it out in this article.

Food

When a person lacks financial resources, he only buys what he cannot do without. First of all, it is food. Of course, in addition to food, people also need clothes and shoes. But during a crisis, you can walk around in old things, but you can't live without food. Therefore, if you are wondering what is profitable to sell during the 2020 crisis, try trading products.

A person cannot live a single day without food, therefore food products are in great demand in any economic conditions. Do not forget that expensive gourmet delicacies will not be very popular in times of crisis. Therefore, if you decide to trade in food, offer customers inexpensive cereals, social breads or vegetables. The demand for such products begins to grow during the crisis, so you will receive a good profit.

Construction Materials

After a sharp rise in the dollar's price, sales of building materials in 2015 increased by 20-25%. According to experts, in 2020, the demand for them will gradually decline, but despite this, such products will be very popular.

The real crisis in the construction industry will come at the end of 2020, when the construction of the started objects will be completed. Since the real estate market is in decline during the crisis, construction is temporarily suspended, so the demand for building materials at the end of 2020 will begin to decline significantly. Therefore, the owners of building materials stores will have to think about what can be sold in a crisis in order to survive difficult times.

Goods from China

Many people know that consumer goods in China are much cheaper than in our country. This is due to the low production cost.

Chinese manufacturers offer any product at low prices:

Clothes and shoes;
Kids toys;
Electronics;
Manufacturing equipment and more.

Now let's figure out how to sell goods from China during the crisis. The easiest and most affordable option is dropshipping. To do such a business, you need to open your own online store and resell products from Chinese suppliers through it.

Medications

Medicines are a commodity for which people pay their last money. Not sure what to sell in the 2020 crisis? Open your own pharmacy. Modern people try not to save on their health, therefore, sales of drugs in difficult economic conditions do not decrease, and in some cases even begin to grow.

In this case, one very important point should be taken into account. In order for the pharmacy to have many customers, expensive imported medicines should be replaced with cheap analogues of domestic production. During a crisis, people save money, so they prefer inexpensive, high-quality medicines made in our country.

clothing

Any, even the highest quality things, sooner or later wear out, so you have to buy new clothes and shoes. If you can't decide what products to sell during a crisis, open an inexpensive clothing store. In contrast to products, sales of clothing during a crisis can decline as many people repair and wear old clothes. But, despite this, such products are always in demand.

The best-selling products during a crisis are used or cheap items. A good income is brought by wholesale or second-hand retail trade. It is in difficult economic conditions that such a business begins to flourish.

Hygiene items

Personal hygiene items occupy an important place among the essential goods. During the crisis, their level of sales may drop slightly, but this only applies to expensive imported products. Just like medicines, consumers replace it with inexpensive domestic counterparts.

From personal hygiene products, the best-selling products during the crisis:

Toothpaste and brushes;
Soap;
Shampoos;
Washing powders;
Detergents and cleaning products;
Inexpensive perfumes and deodorants.

Firms that sell hygiene products during the crisis are reorienting to domestic manufacturers that produce inexpensive quality products.

Auto parts

During the crisis, people refuse to buy new cars, so the trade in spare parts in difficult economic conditions rises to the highest level. To expand the assortment, you can trade in various technical fluids, oils and other consumables.

An auto parts store is a great option for those looking for. In the future, it is possible to cover several segments of the automotive market, for example, car repair or self-service car wash. At the same time, the most costly in terms of capital investment ideas should be excluded.

It should be noted that trade in auto parts is a profitable and reliable investment. Nowadays, cars have firmly entered the life of people, so there is a great demand for spare parts in any economic conditions. The profitability of this business reaches 80-110%, which is a fairly high figure for retail.

Ritual goods

People are born, die and get married, no matter what the state of the world economy is in. This process cannot be slowed down or suspended, therefore various ritual goods are always in great demand.

Any person can open such a business, even if he has never encountered the provision of funeral services. This is the easiest way,. Before starting work, you should decide on the direction of activity. This could be a small funeral home or a wedding parlor. Some ritual goods can be taken for sale in order to save money on their purchase. If you offer customers high quality and excellent service, your business will flourish.

Childen's goods

The demand for quality baby products is constantly growing, as modern parents want to give their children the very best. Some mums and dads, who are constantly busy at work, try to compensate for the lack of attention with expensive toys and fashionable clothes. This is a rather sad fact, but it is he who raises the level of sales in children's stores. If you are thinking about what is best to sell during a crisis, pay attention to children's toys and essential goods - diapers, bottles, diapers, napkins, and more.

If we talk about children's clothing, focusing on it is quite risky. Of course, caring parents will not leave their child without the necessary things. But during a crisis, many are happy to accept used clothes as a gift, so they are in no hurry to go to the store for new things. It is not worth excluding children's clothing completely from the assortment, but its share should be no more than 10-15% of the total volume of products presented in the children's store. If you can determine what is profitable to sell in a crisis, your business will flourish.

Alcohol

Alcoholic products are very popular at any time. During the crisis, the demand for alcohol begins to rise as many people try to relieve stress and relax a little with alcohol. Despite the fact that the state introduces various restrictions to protect the citizens of our country from excessive consumption of alcohol, the demand for these products is constantly increasing.

Trade in alcoholic beverages is considered a very profitable and profitable business, but before starting such a business, you need to issue permits and officially register your company. If you manage to organize the business correctly, it will bring in a decent income even in a crisis.

Used things

Many entrepreneurs ask the question of how to sell an expensive product in a crisis, if people start to save even on food? Of course, too high prices discourage consumers, so in times of crisis they begin to pay more attention to used items.

We have already mentioned second-hand goods above. You can also sell used video and photographic equipment, used phones and construction tools.

Training courses

During a crisis, many companies hire special crisis managers. There are few such specialists in our country, so managers have to send their employees to training courses. If you have knowledge in this area, you can organize such courses and get good money for it. Experience and knowledge is a commodity that is always in great demand. Real professionals overcome any obstacles with dignity and always find a way out of any, even the most difficult situation.

conclusions

The crisis affects the intermediaries the most. Therefore, if you are interested, it is better to immediately abandon the wholesale trade. The most affordable option, which does not require large financial investments, is a small retail outlet in a walk-through area. The most important thing is not to give up and you will definitely succeed.

Every person at least once in his life thought about creating his own business. Someone successfully implements their ideas, and someone just sits at an unloved job, dreaming of their own business. Before starting your own business, you need to find out what products are in great demand at the moment.

What products are purchased more often

In order for a business idea to pay off and become in demand, it is necessary to choose the product to be sold or the service provided, which is bought most often. Which ones are in the greatest demand?

Technique

In modern times, it is difficult to imagine your life without the use of mobile phones, computers, washing machines, televisions and many other types of equipment. Any equipment sooner or later fails, you have to acquire a new one. Every day new families are created in Russia, apartments are purchased, for the improvement of which equipment is needed.

It seems that the option for a business is just perfect. This opinion is erroneous, since such a business has significant drawbacks. Firstly, a huge start-up capital is required to purchase equipment and rent premises, and secondly, the equipment is constantly updated, new models are released, and the old ones that you have already purchased become useless to anyone.

Food

Opening a grocery store is considered the most rewarding option. People have always bought and will continue to buy the food they need for life. Grocery stores in Russian cities are located on every corner, so the only drawback of a grocery store is high competition.

Chancery

This category is also one of the necessary ones. What products are in great demand closer to the school year? Stationery, of course. Starting a business with you can offer a service for printing texts and copying photos or documents.

Household chemicals

What products are most in demand in Russia? These are household chemicals that are purchased every day, because it is quite difficult to imagine your life without the use of soap, shampoos and cleaning agents.

Sporting goods

Today it has become very fashionable not to have bad habits, to play sports and maintain a healthy lifestyle. In connection with this fashion, goods intended for sports began to be in demand. For a start-up business, it is not at all necessary to purchase expensive simulators; at first, you can get by with other items. For example: jump ropes, dumbbells, ropes, balls, fitballs and hoops.

Flower shops

Every day is a holiday for someone. Someone celebrates a birthday, someone a wedding or any other holiday. As a rule, flowers will be needed for any celebration or event. Not even a single funeral took place without the participation of flowers. has its profit every day. As you know, the price of a bouquet is several times higher than the cost price, which means that small losses in the form of wilted plants will pay off in any case.

Funeral services

Unfortunately, several hundred people die every day in Russia. Funeral services are considered the most profitable business and are in demand every day. In addition to the funeral services provided, entrepreneurs often sell wreaths, coffins, and so on. The disadvantage of this business is that it is extremely competitive.

After you have decided which goods are in great demand, you need to calculate the costs and purchase goods for the business. You do not need to buy a large amount of goods at once, for the first time you should limit yourself to the minimum quantity. If among the above list you have not found a suitable category for yourself, let's consider which product is in great demand in the market in addition to the main ones.

Let's be honest - almost any person does not want to work "for an uncle" all his life, and then one fine moment comes the understanding that it is time to start his own business.

But even in periods of economic prosperity, no one wants to engage in the discovery of a deliberately failed idea.

What then can we say about times of crisis, when the slightest mistake can lead to losses.

Therefore, any entrepreneurial activity should begin with the search and selection of an idea.

And if you are reading this article, you probably want to know which the most demanded business.

Let's try to answer your question.

How is the demand for a business determined?

It is impossible to say which business is in demand and which is not.

Do you remember this expression: “There is a buyer for every product”?

So this phrase clearly demonstrates the fact that all people are different, and what one needs will be absolutely useless for another.

In general, whether a business is in demand or not is influenced by the following factors:

country and regions in it;
purchasing power of the population;
season and fashion.

What does this mean?

For example, in Ecuador, no one needs fur coats or down jackets, and in winter in the north of Russia they will buy a swimsuit only at a sale.

Therefore, the choice of a business idea should be approached taking into account the above.

So that you can determine the relevance of the business, study the following points:

availability and dynamics of demand for goods and services;
availability of the necessary raw materials and materials;
the presence of competitors and their pricing policy;
short payback periods.

Thus, you just need to study the market and understand what the population of a particular country and locality needs.

For example, in a big city there will always be a demand for a business selling fresh vegetables and fruits, while in a village almost everyone has their own vegetable garden, and its residents buy only those products that they cannot grow in their beds.

What is required from an entrepreneur in order for his business to become in demand?

When starting a business, don't rely on luck alone.

Success depends not only on the influence of external factors, the entrepreneur himself must make every effort to be noticed.

Firstly, in order to determine the in-demand business or not, it is necessary to select several ideas and analyze the demand for them.

Secondly, the entrepreneur must convey to the consumer the importance of his goods or services, and prove that his business will really be in demand.

This is especially true of some new products on the market.

To do this, you need to conduct a competent and active advertising campaign.

Thirdly, you will need to hire qualified personnel who can find an approach to each client and convince him that he needs a product or service.

The most demanded business in various fields

As it has already become clear, there is no single business “recipe” that can be called the most in demand, if only because human needs are multifaceted.

Basically, there are three areas of entrepreneurial activity:

trade;
production;

Here are examples of different types of business ideas that will be in demand among the population.

The most demanded business in the field of trade

We will not give examples in the form of opening stores with groceries or clothes.

Regardless of the income of the population at one time or another, these goods will still be in demand among the population, just people will try to save.

Still, I would like to pay attention to more interesting ideas of a demanded business in modern times.

1. Thrift store.

"Business is the art of extracting money from someone else's pocket without resorting to violence."
Max Amsterdam

This demanded business is especially relevant during the crisis, both for entrepreneurs and buyers.

At such a time, not everyone can afford expensive new clothes, so they are looking for cheaper options.

You can open regular, kids or elite.

And investments for the implementation of such an idea will be minimal, since you will need to make investments in paperwork and renting premises.

Although even the second costs can be removed if you create an online store in the form of a VK or Instagram page.

At first, you don't even need to hire anyone, so the entrepreneur can take over the seller's responsibilities.

The point of a thrift store is that people bring their clothes and set their own prices, and you are required to sell them and collect your commission.

When you open an online store, you will simply post information about the products being sold on the network and give buyers the seller's contacts.

2. Selling organic and healthy food.

In the past few years, there has been a growing trend in the popularity of fitness and nutrition.

In addition, more and more people are beginning to take care of their health, and are studying the composition of food, which may even consist of half of various food additives and preservatives.

But to open an eco-store that is really in demand among the population, you will have to invest quite large sums of money, advertise your business with high quality, and also find suppliers who specialize in the production of healthy food.

So you can sell:

organic fruits and vegetables;
cereals and cereals;
bakery;
natural sugar substitutes;
vegetable and butter;
dairy products;
fresh meat without stabilizers;
natural sweets;
tea and coffee;
dried fruits and so on.

You can also open your own online store, and sell through it non-perishable products that can be sent by mail.

3. Opening a pharmacy.

Of course, not as easy as a grocery kiosk, but if you want and have funds, this is a great idea for a really in-demand business.

The purchase of medicines and medicines is carried out on a daily basis, because people, unfortunately, do not stop getting sick.

To work in this area, an entrepreneur will need to collect a number of permits, obtain a license and hire workers with a higher pharmaceutical education.

Investments in opening a pharmacy are really large, and this is not about expensive rent and paying decent wages to employees, but about the purchase of goods - drugs of various kinds, medical cosmetics and other related products.

In-demand manufacturing business

The manufacturing industry is quite diverse and concerns various spheres of life, and anyone who wants to have their own business will be able to find an idea for a demanded business.

1. Processing industries.

Our planet more and more often resembles a warehouse of used things, this problem is especially relevant in post-Soviet countries, where the processing industry is underdeveloped.

This area includes the idea of rubber tires, glass containers, plastic, paper.

The profitability of such a business lies in the cheapness of raw materials and the presence of a small number of competitors, as well as the demand for processed products in the market.

To open such a really relevant and demanded business, you must:

determine the direction of activity;
study the technological process of production;
rent a production facility outside the city;
purchase the appropriate equipment;
hire a staff;
find those in need of recycled products.

2. Production of building materials.

Even during the crisis, cities continue to be built, and people make repairs in their homes.

And this requires various building materials - wood, dry building mixtures, bricks, metal profiles, tiles and much more.

Therefore, opening even a small production of building materials, be sure that you will have a demanded business.

If you have a small start-up capital, then choose one direction and work on its development at first.

At first, you can sell finished goods to small hardware stores.

But as your business expands, do not be afraid to enter the regional and then the state market.

But in order for you to succeed, produce only high-quality building materials, and then you will always have buyers.

3. Charcoal production.

The scope of application of charcoal is quite wide.

It is used in the construction industry - for the production of varnishes, building powders, in production - as fuel, in everyday life - for kindling fires in fireplaces, barbecues.

Thus, this production can be attributed to a demanded business, since it has diverse consumers.

To implement this idea, you will not need to rent a large room and buy expensive equipment.

For a start, you can limit yourself to 20 sq.m. and a stove worth 350-450 thousand rubles.

In-demand business in the provision of services

The service industry is especially attractive for those who like to communicate with people.

This includes entertainment, catering, household, financial, legal, insurance, hotel, postal and other services.

So, you will know the "kitchen" of the business from the inside, which will make your life much easier.

1. Delivery service.

The demand for business in this service sector is associated with a constant increase in the number of online stores and the number of orders.

You can provide large goods, small parcels, ready meals, correspondence.

At the initial stage, you can do such a business at the city level, that is, work with local online stores, catering establishments, offices and the general population.

To begin with, you will need an office space and a car - an easy one for the delivery of small parcels and correspondence and a cargo one for large parcels.

Also, franchising is highly developed in this business, so if you do not want to start everything from scratch, you can buy a franchise.

2. Consulting: accounting, auditing and legal services.

This is really the most demanded business, since various individual entrepreneurs and companies are constantly opening.

But not everyone understands accounting and jurisprudence.

Firstly, many do not want to risk their money and are ready to entrust these matters to specialists, and secondly, there is no need to hire individual workers, it is enough to conclude contracts with such firms.

The business of providing consulting services is carried out by those who have the appropriate education and experience in this field.

Here you can act alone, or you can find the same specialists who will also be interested in their independence.

3. Website development.

Any self-respecting company or firm should have its own website.

But not everyone understands the issues of its creation, so they resort to the services of webmasters.

Therefore, website development services are a really demanded business, especially in modern times.

But still, the market is experiencing a shortage of competent and creative specialists, since most of them often offer to work according to a standard scheme.

In addition, most of the companies that have been operating for a long time have their own sites, but they need to be refined and constantly developed.

This once again confirms the fact that having knowledge in this area, you can safely start your own business.

It is possible to act alone, but it is still better to team up with other webmasters and open a company.

Firstly, you will reduce costs several times, and secondly, you will work in a team.

Relevant business ideas for 2017 are collected in the video:

The proposed ideas are just a part of what you can discover the most demanded business.

This also includes the sewing / repair of clothes and shoes, construction and repair work, PR, maintenance of electronic equipment and much more that the population needs.

Think about what you would like to do, choose an area, analyze your idea, and start acting.

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The unstable economic situation affected everyone in different ways: some types of business suffered more, others less, and for the third, new prospects opened up. According to open statistics, one can trace the main trends and draw conclusions: in which area is it most profitable to open a business now, and what is better to refrain from.

Crises come and go, but you always have to work. What business is in demand now, where to look for a promising niche? Despite the fact that the SME business activity index shows a decrease (Fig. 1), the number of individual entrepreneurs in Russia has increased. According to Kommersant: as of December 2015, their number was 3,643,911 against 3,534,516 for the same period in 2014.

Figure 1. Dynamics of the entrepreneurial activity index in 2014-2015. According to the public organization SMB "Support of Russia".

The decline was mainly due to a drop in sales and investment: the share of trade in small businesses is more than 40%. You shouldn't be guided by the average "temperature in the hospital", so let's take a closer look at how the situation is developing in three directions:

Main directions in trade

The negative impact of the crisis on retail is obvious: a decrease in income, a saving model of behavior, and the transition of buyers to cheaper goods. The latter factor was not negative for everyone. Networks of the “all for one price” type are expanding, including actively moving to remote regions (“Fix Price” franchise); commission trade has revived. According to a study by the Magazin Magazin group, stagnation was observed in the trade sector in October last year (Fig. 2, 3).

What entrepreneurs complain about:

a drop in sales is noted by 76% of respondents;
55% of retailers were forced to raise prices;
increased rental prices, property tax.

On the whole, the mood is pessimistic; a revival of consumer demand in the near future can hardly be expected. But on a sectoral basis for industrial goods - the decline is not the same, which is clearly seen in Figure 3. For some commodity items, the position of the index is above average.

Summary. The market for luxury consumer goods (and services) is virtually unchanged. The segment of the "economy" class is not developed. Special skill is required to organize profits at low prices, low costs and margins, which not many have (successful example of "Fix Price"). In recent years, trade has been most active in the middle class segment, and the greatest decline in real incomes has occurred in this particular segment of the population.

How does the current crisis differ from the previous ones? Opinion of Evgeny Butman, serial entrepreneur since 1990 (Forbes interview). “The crises of 1998 and 2008 were instantaneous - everything fell, depreciated, froze. Ah! and they raise the temperature by one degree every hour. The frog will cook without noticing it. There seems to be no crisis, but this very heating is going on. We and our business are like this frog. "

Paid services market

In the service sector, the situation is different. According to Rosstat data, there is a general decline in consumption in price terms, but it does not look like a "landslide" (Fig. 4). As of November 2015, the share of paid services in the total expenses of the population even increased - 20.8% (in 2014 - 19.9%).

Analyzing the indicators for certain types of services (Table 1), it is easy to see that the crisis has a positive effect on citizens' craving for sports, culture and a healthy lifestyle.

Table 1. Distribution of consumer services in 2015. According to Rosstat data.

Paid services
housing
communal
transport


hotel
tourist
medical
sanatorium and wellness
sports, physical education
educational
cultural
veterinary

Promising trends in the service sector

Tourism- on domestic routes, agritourism. In order to save money, many go on vacation on their own: it is no coincidence that there is an increase in the hotel industry. The niche is expanding for the organization of mini-hotels, catering outlets, parking lots, hostels - along highways and in places of mass "wild" recreation.
Outsourcing of all types- large and medium-sized companies save on personnel, marketing, IT services, education. Small businesses take advantage of these difficulties by offering inexpensive services, products, and services. The leader is the IT sphere: mobile applications, website builders, analytics, landing pages.
Medical, wellness, sports services- there is a clear increase in demand in this market. If someone thinks that this is too narrow a professional niche, he is mistaken. Below is an interesting example.

Sale of medical services from Germany

Alexander Bortenev and Roman Prilipko organized an online medical consultation service by doctors from Germany. Analyzes, MRI and CT images are sent for examination to doctors who carry out diagnostics, recommend an additional examination, and a treatment program. Results are received within 4 days.

In January 2015, a website was created, a month later they opened an office in Magnitogorsk, then in Chelyabinsk. In total, up to 50 orders per month are received through the offices and the website, the volume of proceeds is up to 800,000 rubles per month. The entrepreneurs plan to recoup their investments (about 5 million rubles) within a year and a half.

Summary. People have not stopped using services, only the choice is made in favor of cheaper ones, the priority is given to children's needs. Cost reduction occurs due to the "cleaning" of the main service: coffee breaks, reservations, field consultations are excluded. The rental of expensive machinery and equipment is gaining popularity: cars, bicycles, ski equipment, exercise equipment.

Production

Manufacturing business shows the most optimistic activity index compared to other activities. The sanctions forced large manufacturers to look for replacements for imported components, materials and products. For small businesses, opportunities are opening up to serve large enterprises. According to the portal TIU.RU (trade in machine tools and equipment for SMEs), in the first 9 months of 2015, the total amount of income from sales exceeded the level of the previous year by 20%.

1 Food production.

Large retail chains: Perekrestok, Pyaterochka (Retail Group) signed new contracts with 800 suppliers in 2015. The share of Russian goods has more than doubled compared to 2014. For many product groups, it has reached the level of 90 - 100%. "Dixy" - imports fruits and vegetables from the south of Russia, Tula, Moscow region; 90% of dairy products are Russian and Belarusian.

Russian "Camembert"

The family enterprise "Nikolaev and Sons" (Krasnodar Territory) increased the production of cheese in 2015 by 10 times. The business was started 4 years ago, it was planned to develop Italian, French "premium" varieties. In total, the line consisted of 12 varieties. With the introduction of the embargo, the company reduced them to 4, with Camembert Lefkadia becoming the main product in demand. Blue cheese was the first to leave the shelves - retailers queued up. Selling prices start at 1.1 thousand rubles per kg and have not increased during the year. Supplied to retail chains: Azbuka Vkusa, Magnit, Lenta, Perekrestok, geography - more than 10 cities.

2 Innovative technologies.

Investors and large enterprises are now more willing to support Russian developments that have been on the shelves of research institutes for years. Scientists are poor at promoting their new products, looking for customers, and setting up production of prototypes.

Helmet for miners and rescuers with "Wi-Fi"

In August 2015, NPF "Granch" (Novosibirsk) announced a new development: a helmet for rescuers and miners, equipped with a search system, a thermal imager (allows you to see through the smoke), a video camera, and communications with the dispatch center. While an agreement has been concluded with the Ministry of Emergency Situations, the first samples are also supplied to neighbors - to the miners' Kuzbass. High-tech development has no analogues in the world, interest in it was shown in Germany. Is it worth it to say what a foreign contract means now?

3 Highly specialized niches.

Many large enterprises need components, which are unprofitable and troublesome for them to produce. They willingly outsource such tasks to small businesses. There are always unoccupied places in this niche.

Necessary little things

An object that slightly resembles a toy excavator - a metal sieve for rubble. It is produced at the Gorny Tekhsnab Holding (Elektrostal). This crushing and screening equipment is in demand in the mining industry, in quarries. Production began five years ago, and in 2015 they began to supply products to Belarus and Kazakhstan. For 2016 - it is planned to conclude agreements with Uzbekistan, Tajikistan. Production is expanding, new equipment is being purchased.

4 Products for export.

Anything that can be exported must be produced and sold. Lack of information, the problem of finding buyers is an obstacle. There are special structures where you can get advice on these issues: "Russian Export Center", "Excar".

The Export Operations Insurance Agency (EXIAR) announced the data for 2014. The number of exporters among small and medium-sized enterprises amounted to 13,500 firms by the end of the year, an increase of 27%. Of these, 85% are in remote regions. In the Primorsky and Khabarovsk Territories, the growth is about 2,000%, in the Murmansk Region - over 4,000%, in Moscow - 139%.

A non-standard approach.

Importing goods from China is a common thing for many entrepreneurs. The small enterprise "Zaytsa" (Khabarovsk) has signed contracts for the supply of the most common product to China and Korea - ice cream. It is interesting that in the city itself, imported products from Moscow and Tomsk prevail. According to director Ilya Amirkhanov, the Chinese were very surprised by our initiative. Nevertheless, 18 tons have already been exported to China, and 5 tons ($ 40,000) to Korea. The Chinese respect imported food. According to surveys, more than 50% of buyers consider them to be of higher quality, and are ready to pay for it.

The lower price segment of ice cream (locally produced) in China includes items up to $ 1.5 (per serving). About 30% of buyers choose more expensive imported ones. The American brand "Haagen-Dazs" is sold at 2 times more expensive than at home - $ 5-7. In 2015, the Latvian form Food Union (after the closure of the Russian market) delivered 12 tons of the product to China. The serving price was set on the advice of the Chinese from $ 3 to $ 6. The sales figures exceeded the values of the European outlets by 300%.

Conclusions. There is no definite answer to the question of what kind of business is in demand in Russia now. There are successful examples in various industries. Key positions are occupied by wholesale and retail trade in food products, inexpensive goods, food production; transport; services in the IT sphere, medicine, individual educational and cultural and sports projects. In any case, those leaving the market are replaced by those who offer a new, more convenient, profitable solution.

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More things around us are showing the gift of divination. Let's take a closer look at what lies behind the popular trend towards predictive technologies, and how wide its possibilities are.

The pet supplies industry does not stand still: the number of smart trays, toys and AI assistants for pets is growing literally every day. Let's see what's new lately.

Many social projects revolve around stale products in many countries of the world. The poor get food for free or almost for nothing, and retailers find a way to sell illiquid assets.

DNA chains, brain waves and sound waves are today the new ink with which artists create unique and personalized things. Here are some examples of how money is made from it.

Investments from 515,000 rubles.

Earn monthly up to 148,000 rubles. Interactive vending model of the railway with the function of giving out gifts. An interesting alternative to typical vending solutions.

The needs in the modern world are becoming more and more, but the number of hands is not increasing. This collection contains several products and services that have become possible to use without hands.

People who are nostalgic for the 90s today are reaching their maximum ability to pay. Business does not stand aside and creates retro products that are created especially for this generation.

Business trend "Useful disposable": 6 unusual disposable items

Disposable items are not necessarily plastic cups or plastic bags. Disposable items can be biodegradable, and making such items is considered a trend among manufacturers.

Investments from 50,000 rubles.

The franchise will be of interest to both novice entrepreneurs looking for new products and experienced ones who want to expand their business. Payback 100-200%

The Floating Business Trend: 4 Unusual Products for Fun in the Water

Swimming pool and water activities is a whole industry for vacationers and fun companies. What interesting ideas can entrepreneurs bring us?

More and more companies are adopting a strategy of direct interaction with the consumer. In this article, we will analyze examples of foreign business operating in the D2C (Direct-to-Consumer) format.

Everything new is well forgotten old. The same can be said about the trend for P2P business, which excludes the middleman from the cycle of exchanging goods and services. This article is about the origins of P2P and examples of startups.

Attention! The discovery of this material can lead to irreversible consequences. After browsing, you might want to drop everything and open your own store of original salt shakers.

Psychological salon "1000 ideas"

The psychological salon "1000 Ideas" is a life-changing business. Unique format, 25 ready-made programs, turnkey training. Investments 80,000 rubles.