Foreign trading platform. Online trading platforms for individuals. How Free Marketplaces Work and Efficiency

In this video, we will tell you how to find platforms and trading portals to post information about your products.

When searching for sites, we will be guided by the following principle. It is necessary to be placed only on sites advanced in search engines. It is rare for portals to receive traffic from other than search engines. Only a few major portals use additional advertising. Therefore, we need portals where we ourselves will make sure that people get to them through the search.

Of course, the degree of advancement is difficult to determine, and not all sites that we find will really be useful. But until we check these sites, we will never know if they work. Therefore, you need to try to fit on each. Even if each site brings one order per month for free, when there are dozens of such sites, in total they give a significant effect.

To search for sites, the first step is to make a list of all the categories of products that you sell.

We add sites to our list. We repeat the procedure for the rest of the requests.

As a result of the search, we will find not only trade portals, but also message boards, forums, etc. We will also consider this a platform, we just need to prepare separate proposals for them. Place, for example, several variants of your most popular products. This is already yours homework, think about what to place on such sites. You can suggest your ideas in the comments, and we will suggest something about them.

Thus, you will find all the sites where it is worth placing your goods. Since you have found these sites for your key queries, then buyers will find them. They will see your suggestions there.

Large sites will appear for most of your requests, it is desirable to be hosted on them, but very carefully, especially if they are paid. It is necessary to assess the profitability of placement and not buy into the slogans of the sites when describing their tariffs. For information on how to assess the prospects of a paid platform, see our neighboring videos.

If necessary, you can search for sites for other queries for which you would like to promote and for which people are looking for your product.

There is no point in looking for sites by queries such as "trade portal" or "bulletin board". In this way, you will only find a few large areas and a lot of rubbish. It is not necessary to be accommodated in trash cans. Therefore, it is better to look for sites exactly in the visibility zone of your potential clients by key queries that they enter for the purchase.

We hope that the basic idea of ​​searching for sites by request became clear to you after this video. To learn how to set up automatic export to trading platforms, see our adjacent videos.

This article will not focus on a specific business idea, but rather on a whole area of ​​business - the sale of goods from China. What are the goods from this country remarkable? First of all, at its own cost. The quality can be different, you can often find very good things. But the price is invariably several times lower than ours, even if you buy in small wholesale or by the piece.

This opens up opportunities for starting your own business, practically from scratch. The entrepreneur must find a niche, that is, a group of products that he will sell, target customers and a way to contact them, give them information about what product will buy.

List of trading platforms

This is perhaps the hardest part.

An inexpensive way to test a niche is to advertise for the sale of a product before you order it. This will allow you to find out how many people will want to make a purchase, what will be the costs of attracting one customer, and the like. The data of all buyers who have contacted you should be collected and referred to them when the goods appear at your place.

How to find a product in China?

There are several exchange sites selling Chinese goods, where you can find almost anything. On some sites, the minimum batch is 1 piece. Delivery is often free, except for bulky and heavy goods. It takes a long time, a month and a half.

Alibaba.com and Aliexpress.com have a buyer's protection system: you pay money not to the seller, but to the system, and only after you confirm receipt of the goods, the money will be transferred to the supplier, so buying through these sites is safer.

Verified sites for buying goods from China

Sites that sell everything

Websites that sell electronics

Business with China step by step:

1. Find a niche: you have to decide on the choice of the product and on the way of selling it.
2. Test your niche with trial advertising: if you find customers this way, move on to the next step. If not, look for a new niche.
3. Place an order for a small batch. Learn to work with customs.
4. Sell ​​a batch of goods.
5. Continue ordering and selling batches. Congratulations, you have created a business selling goods from China.

Catalog of marketplaces - electronic trading platforms for business

Top 10 services for creating online stores (for Ukraine)

Service for creating online stores. Localization for Ukraine, integrated all the necessary local services of payment, delivery, etc. SEO optimization. Mobile version. Individual functions can be refined.

R ecommerce is a service that allows you to independently create an online store for your business. You do not need special knowledge and training, we made everything clear and simple.

Free online constructor sites and online stores. Lots of site design options. Integration with social networks, Adwords, statistics systems. There is a mailing service, SEO settings.

Cloud platform for quickly creating an online store. Hundreds of ready-made integrations. A large selection of free responsive templates with the ability to fully edit them. Store customization and open API.

All-Ukrainian shopping center on the Internet, a marketplace with a website builder and online stores. On the Prom.ua platform, any entrepreneur can create a website and an online store on his own, without the help of IT specialists. The buyer, in turn, can easily find and select the desired product at the best price.

Ukrainian website and online store builder that makes it easy to create attractive, functional and SEO-adapted websites without any special knowledge or programming skills. Paid professional templates

Service for creating websites using a visual editor. Large library of templates, mobile version, you can attach your domain, free hosting

Our service gives a simple and affordable opportunity for everyone to create their own online store and, thus, it is easy to start own business online, minimizing the time and costs associated with in-house launch

PrivatMarket

Online trading platform of Privatbank. Allows you to quickly create a website or online store and place products (for both consumers and businesses), receive notifications about new tenders and participate in them.

Service for creating a website or online store. A big library beautiful templates optimized for search engines. Integration with social networks. There is a mobile version. Your domain and email

Online store constructor + CRM + marketplace. Allows you to upload a catalog of your products, create a company website and an online store, maintain a customer base to process orders.

A platform for easy and quick creation of an online online store. Visual constructor. Mobile version. Integration with web services.

SaaS service for creating online stores. Allows you to easily add an online store to an existing site in the form of a widget. Integration with social networks and popular CMS. Integration with Robokassa to receive payments. Mobile version.

Free service for creating websites and online stores. Optimized for mobile devices.

Website builder + online platform for the sale of goods and services

Ukrainian SaaS service for creating online stores. Integration with external accounting systems (including 1C), Yandex.Market, GoogleAnalytics, Yandex.Metrica. Supports import of a catalog of goods from CSV, XML documents and 1C. SEO-optimized templates. Ability to use on your own domain.

A service that allows you to create an online store for a trading company for free. To fully manage its structure and content, no special knowledge is required - you will receive a convenient and at the same time multifunctional admin panel to manage your store.

Offers 16,740 Suppliers 1,097 Demand 16

For construction Concrete, mortar, concrete goods 581 Loose and binding materials, mixtures 244 Facade and wall materials 291 Lumber 141 Roofing materials 430 Rolled metal, fasteners 5296 For finishing Windows, doors, glass, partitions 517 Finishing and facing materials 827 Interior Furniture 313 Interior items 62 Stairs 116 Construction and repair services and works 767

Engineering systems in the house Plumbing, water supply and sewerage 335 Climatic equipment, heating 648 Electrical equipment 785 Security systems, automation, communication 866 LKM, chemistry, insulation Paintwork materials and construction chemicals 844 Insulation materials, adhesives 1387 Equipment, technique, tool Equipment, machinery 1508 Tools 555 Household appliances 4 Building objects and structures 192 Other 31

Selected offers

List of free online marketplaces

You will not need to filter out hundreds of inappropriate offers, you will immediately receive exactly what you need. Our platform will automatically select for you exactly what you need from thousands of relevant offers that are in the database and notify you in time about new suitable offers.

If you need to sell

Manufacturing companies and independent sales enterprises have the ability to place prices in a unique format that will provide the buyer with maximum convenience in finding and choosing goods and services. We offer you to place your price lists for almost the entire range of goods from the "Construction and repair" category. As a result, in a short period of time you will be able to find long-term partners who are ready to buy your goods on favorable terms.

New on the forum

Tender platforms are Internet portals where bidders, the customer and the supplier, interact with each other to obtain the most favorable conditions for the implementation of the transaction and the conclusion of the contract.

What are the ETP

There are federal and commercial. Today there are only 6 federal ones. Only they can be used for purchases in accordance with 44-FZ.

Tender sites

There are more than a hundred commercial services. All of them have paid access to bid. Commercial tenders for free without registration can be found on the official websites of companies that are purchased under 223-FZ, such as Rosneft, Gazprom or Lukoil.

Do not confuse an electronic trading platform and an information portal. In the first case, a full-fledged search for a supplier takes place, in the second case, it is just a selection of tenders from various trading platforms. For example, when you search for "Commercial tenders Moscow and Moscow region" 9 out of 10 results will direct you to search services and only one link will lead to the trading platform.

Everything federal sites, in addition to sections for procedures under 44-FZ, they have separate platforms for trading under 223-FZ. And the largest players, EETP and Sberbank-AST, offer individual sections of such corporations as the Central Bank of the Russian Federation, VTB Group, Russian Post, and Rosatom State Corporation.

Universal commercial tender sites

Here you can find customers from all over the Russian Federation purchasing goods and services for any profile:

Industry ETP

They work in specific industries or regions. The most popular are:

• independent ETP for petroleum products (nge.ru);
• ETP Stroytorgi for companies in the construction industry throughout Russia (stroytorgi.ru);
• the Workspace portal, which helps to organize tenders for services related to business development on the Internet (workspace.ru);
• Stock Exchange "Saint Petersburg" (spbex.ru).

ETP for small government purchases

For small purchases, large portals offer markets that work like online stores:

• portal of suppliers "Supermarket B2B" (sverhmarket-b2b.ru);
• Corporate online store (KIM) (roseltorg.ru/kim);
• electronic store "RTS-MARKET" (zmo-mall.rts-tender.ru);
• catalog of goods and services B2B-Center (b2b-center.ru/catalog);
• electronic store OTS Market (otc.ru/market).

From January 1, 2019, all purchases will be carried out exclusively in in electronic format... For this, the functionality of electronic trading platforms... According to the legislator, such a measure will avoid collusion between participants and customers, and will also simplify the procedures. Prime Minister Dmitry A. Medvedev signed Decree No. 1447-r, securing the final list of ETPs on which it is allowed to conduct state procurements.

The list of ETPs provided for the implementation of procedures for the acquisition of goods and services for the needs of the state includes:

1. JSC "United Electronic Trading Platform".
2. Sberbank CJSC - Automated system bidding ".
3. JSC "Agency for the State Order of the Republic of Tatarstan".
4. JSC "Electronic Trading Systems".
5. LLC "RTS - tender".
6. JSC "TEK - Torg".
7. Auction House of the Russian Federation JSC.
8. LLC Electronic Trading Platform GPB.

To conduct closed trading procedures, the site of CJSC “Automated Trading System of the State Defense Order” was chosen. It was founded in 2017 with the joint participation of Sberbank and Rostec Corporation.

Create an online store for free

On this ETP, it is planned to carry out purchases related to ensuring the defense and security of the country.

In accordance with Government Decree No. 656 of June 8, 2018, the moment the trading floor starts operating is the date of the conclusion of the relevant agreement, which is signed by the Ministry of Finance of Russia and the Federal Antimonopoly Service. To conclude such an agreement, the ETP operator will have to pay a security deposit in the amount of 50 million rubles to the account of the Ministry of Finance.

Prior to the start of operation of the sites listed in the Government Decree No. 1447-r, all public procurement is carried out at sites that have previously passed the selection. It is planned that all 8 ETPs will start working with government customers from 1.10.2018, at the same time will be introduced new system securing applications from special accounts.

Government customers are not allowed to carry out purchases under 44-FZ at other sites. The same list of ETPs will be used in the implementation of procurement procedures under 223-FZ.

On June 18, 2015, another large Chinese retailer, the JD.com online store, entered the Russian market. This company is the second in terms of trading volume after Alibaba Group, which owns the famous AliExpress and Taobao. JD.com has launched a Russian-language website and is ready to fight for buyers with sites that have been operating in the post-Soviet space for a long time.

We studied Asian online stores, read customer reviews about them and made the top of the best ones. The list is not ranked - it's just a dozen sites with the best assortment, service and prices. If you want, arrange the sites in descending order in the comments yourself.

AliExpress

It is the largest trading platform in China. A kind of wholesale and retail online hypermarket, where thousands of sellers and hundreds of thousands of goods are gathered. AliExpress is often compared to eBay: you can buy individually or in lots, you can buy immediately or participate in an auction, and the conditions and quality depend on the specific seller. Only AliExpress does not sell used items.

AliExpress has a Russified version of the site (not to be confused with product descriptions by sellers), where prices are displayed in rubles. Mobile applications have been released for more convenient and efficient shopping.

Another plus is the ability to communicate directly with sellers and a buyer protection system. The seller receives money only when the buyer confirms receipt of the goods. Thanks to disputes, it is possible to return what was spent or receive other compensation in the event of marriage or unfair trade.

There are many payment methods: from bank cards to electronic payment systems. Shipping is generally free. But that depends on the seller. On AliExpress, various sales are constantly held, as well as operate.

AliExpress is focused on the external market, and this is its main difference from another subsidiary of the Alibaba Group - Taobao.com... Taobao also has a huge range of products, from paper clips to computers. But in order to register on a website which, by the way, is completely in Chinese, you need to have a working Chinese phone number. In addition, you can only pay for purchases with cards issued in China. In other words, in order to buy something on Tao, residents of Russia, Ukraine, Belarus, Kazakhstan and other countries have to resort to the services of intermediaries. Fortunately, there are plenty of them: Mistertao.com, Kupinatao.com, and so on.

Banggood

Accessories for gadgets, telephones, household appliances, household goods, clothing, jewelry, bags, cosmetics - what is there in this multichannel online store. More than 30 thousand positions in total.

Banggood launched in 2004, headquartered in Guangzhou. The store has several warehouses in China, USA and UK.

Users note the adequacy of prices, as well as good service. That's it Vkontakte community", where you can get an answer to your question in Russian (the site is also translated). For those who find it more convenient to shop through a phone or tablet, there are apps for iOS and Android.

Bank cards, PayPal, Yandex.Money, QIWI or WebMoney are accepted for payment. Shipping is free by default, but you can choose EMS. The tracking number for parcels is relatively inexpensive at $ 1.7, and for orders over $ 25, it is given out for free.

BuyInCoins

“Buy for a penny” is the literal translation of the name of this online store. It's really cheap there. Especially when you consider the free international shipping (only out of luck Africa, Italy and India).

Trade in accessories for computers and phones, sports goods and home comfort, as well as cosmetics, bijouterie and various beauty gadgets. It's not for nothing that girls love BuyInCoins.

The resource interface is adapted for Russian-speaking users. There are groups in social networks " In contact with"And" Odnoklassniki ", through which it is convenient to track discounts and promotional codes.

Transactions for unregistered users are carried out only through PayPal. After logging in, you can simply use QIWI cards or wallet. Free shipping by China Post, Hong Kong Post or Malaysia Post. For those who want to receive a parcel quickly - EMS costing from $ 20. The tracking code costs $ 1.90, but if the order amount exceeds $ 30, then you do not need to pay extra.

Gearbest

An online store offering mainly electronics. Chinese phones, tablets, computer components, USB devices - there is plenty of this stuff out there. But not without clothes, accessories, cosmetics and household items.

The store has been operating since 2014. The respect of users has earned thanks to the low prices and fast delivery.

Payments are accepted through credit cards and PayPal. Regular delivery without a tracking code is free, but you will have to pay a little extra for speed and special care of the package.

DealExtreme - DX

This popular online store was called DealExtreme.com until 2012. But after the redesign and other internal transformations, it received a shorter and more sonorous name - DX.com.

The site contains various categories: "Clothes", "Beauty", "Home", "Hobby" and so on. But among Russian-speaking users, DX.com has an unspoken reputation as a gadgets and electronics store. There are really a lot of them. Moreover, you can buy both ordinary Chinese trinkets and some branded items.

On the site, you can turn on the Russian language and switch the currency to rubles. Payment by Visa and MasterCard, as well as through PayPal and WebMoney. Delivery by China post is free, EMS - from $ 15 (express delivery can be selected only if the order amount exceeds $ 30). The tracking code is free if you buy for $ 15 or more.

As elsewhere, there are discounts, promotional codes and an affiliate program.

DinoDirect

Chinese online store with free worldwide shipping and a funny dinosaur logo. Buyers note the high quality of the goods. In addition, sellers never forget to put small gifts, samples, discount coupons and other amenities. But the pricing policy differs from other sites in a big way. Also worth noting is the English-speaking, but responsive and competent support, working 24/7.

For Russian-speaking users, the resource is practically not adapted: minimal translation using Google and displaying prices in rubles.

But the assortment is simply huge: about two million products, from devices to wedding dresses. There are products of both Chinese manufacturers and products of world brands (Lenovo, Toshiba, Dell and others).

DinoDirect has its own buyers club. For regular customers accrue bonus points, provide discounts on express delivery and goods for testing, and also give various presents. In addition, the site has regular sales.

FocalPrice

More than 70 thousand product names, almost 100 different categories, seven years of experience - all this is the FocalPrice online store. In the Russian-language version of the site, the assortment seems to be more modest than on other sites (oh god, there are no clothes and cosmetics!). But the prices are pleasantly surprising. There is even a "Everything for $ 2" section. There are many knickknacks that you want to add to the basket in batches.

By the way, about the Russian version. Unlike many competitors, FocalPrice translates everything, right down to the product description. And not bad, almost without errors.

Payment bank cards as well as through PayPal and WebMoney. Shipping is either free via China Post or EMS. In this case, delivery to the addresses of intermediaries and splitting the order into several parcels is possible.

You can get a discount by using a promo code or by joining an affiliate program.

LightInTheBox

A large Asian Internet hypermarket where you can buy various equipment, clothes, shoes, interior items and other things. There are over a million titles in total, which are updated daily.

The site supports several dozen languages ​​and currencies, including Russian and rubles. The multilingual support service also pleases: you can ask questions and get answers in Russian.

For a more comfortable shopping, you can use mobile applications.

Prices will seem high to lovers of freebies. But the descriptions of goods are pleasing and high quality photos... LightInTheBox warehouses are located in the US and Europe, and shipping is chargeable. Its cost depends on the region. There are often discounts on delivery, as well as on goods. Only PayPal is accepted for payment.

LightInTheBox has a "little brother" - MiniInThebox, also well established in the market. They have a common owner and a very similar interface. The difference in the assortment and that of the latter free shipping to the CIS countries.

TinyDeal

This is a Hong Kong online store that opened in 2007. In terms of the number of products, it is one of the five best Asian retailers. Gadgets, clothes, jewelry, household goods - the choice is huge.

The store's website is Russified, prices can be displayed in rubles. TinyDeal is integrating more and more into the post-Soviet space every year: it works with Russian payment systems (Yandex.Money, WebMoney, QIWI) and bank cards, and actively leads groups in social networks. In contact with"And" Classmates ". There are also mobile applications.

Free delivery. But you can choose the express method, where you will have to pay extra for speed from $ 10 to $ 40, depending on weight and dimensions. The parcel tracker is free if the item is over $ 33.

From time to time, promotions are held, and bonus points are awarded to affiliate users.

TomTop

It is an online store founded in 2004 and two years later an award-winning Alibaba Gold Supplier. On the site, you can choose Russian and set prices in rubles - it’s easier to search for what you need.

The selection of products is impressive: mobile phones, tablets, clothing, shoes, toys, sporting goods, fishing tackle and much more. TomTop has several warehouses in China, Germany, UK and USA.

The prices are very affordable. There is a section where products can be sorted within certain limits: up to $ 0.99, up to $ 1.99, up to $ 2.99, and so on. There are also sales, various promotions are regularly held. There is an affiliate program and dropshipping.

Payment is made through PayPal, and tracking codes are paid only. Express delivery is via DHL and is provided on the condition that the item is in stock in the UK.

It is impossible to fit all retailers into one, even a very large top. For your convenience and in order not to offend other noteworthy marketplaces, we have collected popular Asian online stores in a pivot table.

Shop	Range: 1. Gadgets and electronics. 2. Clothes, jewelry and cosmetics. 3. Home and hobbies.	Free shipping	Payment: 1. Bank cards. 2. PayPal. 3. WebMoney or Yandex.Money.	Availability of a mobile application	Russian language
AliExpress	1, 2, 3	+	1, 2, 3	+	+
Aurabuy	1, 3	–	1, 2	–	–
Banggood	1, 2, 3	+	1, 2, 3	+	+
Bestofferbuy	1, 2, 3	+	2	–	–
BuyInCoins	1, 2, 3	+	1, 2	–	+
BuySku	1, 2, 3	+	1, 2, 3	–	–
ChinaBuye	1, 2, 3	+	1, 2, 3	+	+
Chinavasion	1, 3	–	1, 2	–	+
Clothing-Dropship	2, 3	+	1, 2, 3	–	+
Сolor-shopping	2	–	1	–	–
Cosme-de.com	2	+	1, 2	–	–
DealExtreme	1, 2, 3	+	1, 2, 3	+	+
DinoDirect	1, 2, 3	+	1, 2	+	+
Eachbuyer	1, 2, 3	+	1, 2	–	+
eForchina	1, 2, 3	+	1, 2	–	–
Everbuying	1, 2, 3	+	1, 2	–	–
FocalPrice	1, 2, 3	+	1, 2, 3	+	+
Gearbest	1, 2, 3	+	1, 2	–	–
JD.com	1, 2, 3	+	1,2	+	+
Jollychic	2	–	1, 2	+	–
Jollyhome	3	–	1, 2	–	–

An online service that allows sellers of goods to quickly create their own storefronts. Thanks to TIU.ru, even those entrepreneurs who have not previously been involved can start their own business on the Internet. e-commerce and do not have their own website. Now the portal contains goods of 655 thousand companies. Most Popular product categories: auto parts, tires and wheels, gas boilers, windows and doors, clothes and baby products. The website traffic is 25 million visitors per month.

The International Internet Trade Center Allbiz is one of the oldest B2B online platforms in the CIS. More than 1.3 million companies from 90 countries and 102 markets for goods and services are represented on the marketplace. Most popular categories: auto-moto-bike-equipment, Agriculture, industry, clothing and footwear, building materials, food and beverages. A lead generation service has been operating on the marketplace since March 2015, which provides platform users with "live" requests from buyers. Today on all.biz there are 11 million visitors a month.

In fact, it is a catalog of goods and selling companies with prices for goods and services. As with other similar marketplaces, the buyer can place an order to purchase the required product. The most popular sections on the site are: materials, equipment, construction and repair, transport, industrial goods. It is also possible to create your own website here. About 7 million visitors visit pulscen.ru every month.

Undoubtedly, the Alibaba marketplace is the largest platform for both the consumer and business segment. It was created primarily to provide Chinese sellers with buyers. Companies from all over the world are registered on the site. If you want to post a request for a product, use the service. It is free for buyers. After submitting the order, the site managers check the suppliers, from which they select the ten most suitable ones, and offer them to the buyer. You can also use the extended package - Premier by o. The buyer pays for the goods through the service - the money goes to the Alibaba account, and after the buyer confirms the delivery of the goods, it is transferred to the seller. This is one of the few B2B services that takes over the closing of the transaction, guaranteeing the security of the transaction and the reliability of the transaction for both the seller and the buyer.

Tradekey is an international trade aggregator , as well as a trading platform that serves to sell a variety of goods. Today this aggregator has over 6 million online stores from more than 250 countries. The site monitors the availability of mandatory certification of goods and compliance with ISO 9001 and ISO 27001 standards. On the site, you can quickly find the right supplier of goods, as well as put your goods for sale.
The site receives 1,100,000 visitors per month.

On the site, you can find the necessary goods in the Catalog of goods or leave a request for goods in a special section. On Delokakh.ru, orders are placed by both SMEs and large businesses. Registration on the site is free. The fastest way is to upload your files with goods in YML (Yandex Market Language) format. Employees of the same company can be registered on the service under different accounts, which is very convenient. The site maintains a rating of suppliers, which is made up of the number of company employees, partners and their feedback.
Popular headings of the site: wholesale consumer goods, auto and special equipment, manufactured goods and raw materials, machinery and equipment.

Free and free marketplace for small businesses. Buying and selling goods and services is simplified through e-mailing by suitable companies. The mailing database contains more than 2 million companies in Russia and the CIS countries.
How it works?
How does the procurement of any goods for any company usually take place? They use 2GIS or Google, study the sites of companies, then they call to clarify the details - it takes days. Supl.biz proposes to do it easier by placing an order on the website. Marketplace will send emails all companies the desired heading and region. Some of the contractors will offer their terms of delivery and price. You will consider all offers and choose the one that you like best in terms of quality and price. At the same time, both you and the performer will use the trading platform for free.

The largest Indian marketplace that helps manufacturers, buyers and exporters trade on one reliable site. The marketplace is traded as small and medium business and large companies... The site has about 14 million visitors every month.

What makes B2B deals different from consumer deals? Bargaining ability. Greeder.ru marketplace specializes not only in the B2B segment. But this is perhaps the only platform where the buyer has the opportunity to make a counter offer on the price to the seller. Now online bargaining has become appropriate!

It is becoming more and more widespread. Today, without getting up from the couch, you can order goods from the USA, EU, China and many other countries of the world. Even some 20 years ago, it was impossible to think that everything would be so simple and accessible.

These days, only the lazy hasn't heard of such major marketplaces as eBay, Amazon, AliExpress, Etsy. Citizens of Russia and the CIS countries have been happy to buy on these sites for more than a year.

But can these sites be of interest to Russian entrepreneurs? Is it possible to sell goods with their help domestically and abroad? Let's figure it out!

In today's article, you will find useful information on the work of domestic entrepreneurs with the largest trading floors in the world.

1.eBay

In 2015, the resource opened a page in Russian, a little later Shopify connected the Yandex: Cashier payment gateway and ruble payments via PayPal.

How to work?

To create your own online store based on Shopify, you need to register. You can test the platform's capabilities for 14 days for free, then you need to choose the plan that suits you.

After that, you can proceed to creating a store and adding products. The interface is intuitive, but knowledge is required of English language... You can connect additional applications to improve the efficiency of your store. Also, do not forget to include your shipping and payment methods.

Flaws

Shopify does not have a Russian-language interface. The platform is not very suitable for selling goods domestically. The service is poorly localized.

If you are thinking about going to international market, cooperation with the platforms listed above can become great start... Weigh the pros and cons and act boldly!

Why are online marketplaces one of the most profitable ways to sell products and find customers for services? Nowadays, almost everyone knows about the opportunity to sell or buy something over the Internet. But if in in social networks it is easy to face fraudsters, then trading platforms guarantee the security of the transaction. We will tell you the main features of the most popular services and how to use them with maximum benefit.

How free marketplaces work

Online marketplaces are online services that allow sellers to post offers and buyers to find products they need. You can sell everything over the Internet - mobile and household appliances, real estate, cars, cosmetics, new and used goods. These opportunities are open individuals and business.

In a simplified way, the platform operation mechanism can be described as follows:

• the seller places his product on the portal, indicates its category, description, price, adds a photo;
• the moderator checks the correctness of the description, compliance of the advertisement with the requirements of the portal;
• buyers see the product on demand along with other relevant ads;
• the seller and the buyer are in contact (in correspondence or in telephone conversation) and agree on a deal;
• payment (at the meeting, by mail or by wire transfer);
• after the sale, the ad is closed;
• the portal receives a commission (not in all cases).

What is the benefit of the portal? There are two options for making money. Firstly, the trading platform can take a commission from each successful transaction (usually up to 5%). Also, some services offer paid services to sellers. For example, ad highlighting, additional impressions, or a VIP account. Secondly, almost all sites make money on advertising. Such portals have a lot of users during the day, so it is profitable for them to host contextual ads or any other type of online advertising.

Selling online significantly expands business opportunities

Benefits of using an online trading platform

There are quite a few advantages to trading through online platforms. Among the main ones are:

• a wide audience of buyers;
• the ability to sell new and used goods at the same time;
• security of transactions;
• high competition sets the optimal price range for buyers;
• no expenses for renting premises, utilities and staff.

The most famous sites in Russia and the world

What conditions offer sellers and buyers the best trading platforms for business? The principle of operation of most services is similar, but at the same time they are not devoid of specific features. Consider everything you need to know to choose the most the best option online platforms for the sale of goods.

Amazon.com

Market development distance selling started with the American company Amazon. Initially, the portal specialized in books, but rather quickly removed all restrictions on the product category. It is the oldest business platform on the Internet - it has been operating since 1994. It is used not only by firms (that is, businesses), but also by individuals. For example, anyone can sell their phone or laptop here if their product is liked by one of the buyers.

Amazon is not as popular in Russia as in the United States. Therefore, it is not worth betting on this platform in business. To sell something, you need to register an account, enter descriptions for all products and wait for orders. Some entrepreneurs make money from reselling. They buy wholesale goods from manufacturers and sell them online. The main difficulty in the work of a seller through Amazon is the need to deliver all consignments of goods to the company's warehouse in the United States. The service itself is responsible for sending them to customers.

Scheme of the work of trading platforms on the Internet

Ebay.com

Ebay, which is more popular in Russia, can also be used for business purposes. Sales here are carried out according to the principle of an auction: the seller indicates the quantity of goods and its minimum cost, and buyers within a certain period(day, week) trying to have time to buy at the minimum cost or gradually increase the price. To get started on this site, you need to register a seller account. The service will ask for quite a lot of data and will require you to confirm the presence of an official registration.

Certain product categories are strictly prohibited on Ebay. For example, weapons, animals, medical products and medicines, as well as all goods that are prohibited for sale in the territory of the seller's country. PayPal is used for payment. The portal sets limits on the number of goods, which can be increased by contacting technical support... In order to increase sales, it is recommended to add high quality photographs. Reviews also have a positive effect on seller ratings - so ask all of your buyers to share their buying opinions.

aliexpress.com

The Russian-language offshoot of ru.Aliexpress is a division of the Chinese e-commerce giant. Signing up is significantly easier than Amazon and Ebay. Only Chinese sellers work on the platform, or rather, organizations registered in this country. The only option for sellers from Russia to trade through Aliexpress is to conclude an agreement with an intermediary company PickPoint. She works only with legal entities.

To get started, you need to fill out an application on the PickPoint website and conclude an agreement with the company. After that, the Russian seller has the right to register his store on ru.Aliexpress and enter the goods into the database. The site has a limit on the minimum number of products - at least 10 items. Each should be filled in special form... After that, you can start selling. The advantage of the site is the world's largest audience of buyers: sellers can send goods to several continents.

Selling goods through Aliexpress is available only to fairly large Russian sellers registered as LLCs and having at least 10 product names.

Working through online sites allows you to eliminate rental and personnel costs

Avito

For Russian business, the most convenient inexpensive platform will be the Avito service. Thousands of transactions are made on this platform every day, from the sale of used phones to apartments and cars. The service is well known to customers and inspires confidence in them. Here you can sell new and used products.

The registration procedure is very simple. Free placement one ad lasts 1 month. Then you can repost it. Posting photos and detailed descriptions goods. Over the course of a month, the ad will gradually move to the bottom of the page. With the help of special paid features, you can highlight the ad or pin it to the top line of the search.

It is currently impossible to create a full-fledged online store based on Avito (like on Aliexpress). The range of functionality is limited to highlighting and tracking the number of ad views. Therefore, the site is more suitable for the sale of specific consignments of goods.

Yandex Market

Another platform for selling goods, Yandex.Market, also has a convenient Russian-language interface. Works as a price aggregator (for more details, see the "Price Aggregators" section). Market is visited by 20 million people a month. The service is convenient in that it shows a comparison of prices for any product, their availability and the possibility of delivery to the buyer's city. To start trading, you just need to have a Yandex account. However, it is easy to register it from scratch.

The seller's offers will be displayed in a list of stores offering the same or similar products. The buyer chooses it for the price or other characteristics. The transaction is made either through Yandex.Market itself or through a transition to the seller's website.

Of the minuses, paid product placement can be noted. The seller has the right to choose the best payment option for him:

• fixed amount (for offline stores);
• pay per view;
• commission for the transaction.

To start registration, you need to go to the special section "Market for Sellers" and fill out the form. Yandex imposes requirements on the description of goods and their placement on the website of the online store - each on a separate page. The service will check the correctness of the data in 2 working days. Sometimes mystery shoppers are brought in to check out a new store. If the company reveals any violations or inconsistencies, the seller will be denied registration. After successful verification, you need to pay for impressions. After that, the products will be displayed on the site, and all statistics can be tracked in your personal account.

Yula

Another popular Russian online trading portal is Yula. This new site provides for a very simple registration procedure. The mechanism of work is similar in Avito, but the audience of the service is much smaller. Mainly through this site they sell second-hand goods at retail.

For business, "Yula" is not as good as any of the above services. His functionality do not allow you to create a full-fledged online store and place many products at once. Thus, like Avito, it is suitable for the sale of limited quantities of products at relatively low prices.

The popularity of online shopping is growing, it is very important to take this factor into account when planning a business.

Price aggregators

A price aggregator is an online service that shows the user offers from all stores for the same product with a price and delivery terms. For the Russian-speaking audience, the most striking example of such an aggregator is Yandex.Market. By specifying the name of the desired product in the search bar, the user sees all available on this moment store offers, lowest and average prices.

Among the well-known Russian-language price aggregators, it is worth noting:

• Yandex Market;
• WIKIMART;
• PRODUCTS MAIL.RU.

So, it is clear why aggregators are useful for buyers: they help to choose the best price. But what is the use of them for sellers and businesses? Price aggregators need to be used for pricing in order to keep the cost of goods at a competitive market level, to plan promotions to reduce prices, and so on.

Conclusion

Working on online trading platforms is a promising direction for business, but none of them at the moment can replace their own online store. In Russia, the most famous are Avito and Yandex.Market, through which you can organize a stable sales of products. For a full-fledged work as a seller at any of the sites, an investment of funds will be required.