Which is the most popular company in the world. The largest companies in the world. Rive Gauche Group
Economic crises, military conflicts, political instability and other negative factors do not have a significant impact on them. The most successful companies in the world are the backbone of the world economy, some of which have profits equal to the GDP of small developing countries.
Perfect marketing, financial foresight, non-standard management techniques - which recipe helps them to occupy leading positions in all existing ratings from year to year - is the biggest secret of big business. They are the best, they have time, money and millions of first-class specialists working for them.
The success of a company is assessed by three indicators:
- profit;
- asset value;
- capitalization size.
For young, fast-growing companies, experts have introduced an indicator that assesses how much assets have increased since the day of foundation.
The numbers that appear in the annual reports of the world's largest corporations are stunning. To paraphrase a well-known expression, we can say: "Corporations rule the world." The world's most successful companies feel comfortable at the top of the financial Olympus, rarely and reluctantly admitting ambitious newcomers to the pedestal.
1. Drive your dream. Toyota
Automotive giant Toyota has an estimated assets of $ 406 billion. It is the largest automaker in the world. The company began operating in 1924 with the sale of weaving looms and over almost a century of history has grown into a world auto giant. In addition to the production and sales of automobiles, the company conducts business in several directions. Toyota Motors Corporation owns a financial structure, an insurance company, and real estate operations. Toyota's success comes from the 14 Commandments of Business, which have reflected all areas of life with true Japanese meticulousness. big corporation... “Make a decision slowly, see everything with your own eyes, educate your leaders” - common truths work great, especially if written in “ production system corporations "and are mandatory for everyone - from workers to directors. For three quarters of 2016, more than 8 million cars were sold - this is an absolute world record.
2. Black gold. ЕxxonMobil
Oil is called black gold for a reason. One of the most expensive companies in the world, ExxonMobil is a giant oil refining industry. The company has assets worth $ 395.4 billion, and net profit in the first half of 2016 was $ 16 billion. The history of ExxonMobil began in the century before last, when Standard Oil, owned by the Rockefeller family, was divided into several companies. As a result of many transformations, divisions and mergers in 1999, the public company ExxonMobil was created, today it owns shares in refineries in 45 countries, a network of filling stations in 100 countries and is engaged in oil production around the world. ExxonMobil's performance is the best illustration of long-term success. Over the entire period of its existence, the corporation has not had a single loss-making period.
3. Investment and insurance. Berkshire hathaway
Warren Buffett and his $ 360 billion Berkshire Hathaway is the most successful investment holding in the world. The main area of activity is investment and management. Warren Buffett - the permanent chairman of the board of directors, began to build his empire with the organization of a small insurance company. By investing his profits in buying stocks, Buffett began earning enough to buy entire companies. Berkshire Hathaway now owns businesses across a wide variety of industries - retail, rail, food, home appliances, publishing, and of course all types of insurance. The subsidiary media holding BH Media Group includes seventy newspapers and one TV channel.
4. IT geniuses. Microsoft
Microsoft has lagged behind the leader by almost 100 billion, its assets are estimated at $ 303.5 billion. Since last year the company's profit increased by 10%. The corporation practically monopolized the office software and software market. In addition, Microsoft produces computer accessories and its own tablet model. Microsoft products are sold in nearly a hundred countries around the world, and their office suite is the most used on the market. The closest competitors are far behind from year to year. The exception is APPLE, but its profits are due to successful sale iPhone and electronics. The latest successes of Microsoft are associated with a change in leadership. New Executive Director Satya Nadella is an adherent of tough business manners and aggressive marketing policies.
5. China is always in the lead. Industrial & Commercial Bank Of China
No economic rating is complete without representatives of the fastest growing economy in the world. The Chinese Industrial & Commercial Bank Of China has a capitalization of $ 275 billion. It is one of the youngest financial leaders - the bank began operations in 1984. The Chinese government owns 50% of the shares. In 2006, the Bank carried out the most successful placement of shares in history - then it attracted a record $ 22 billion for the world economy. Financial business remains one of the most profitable. APPLE, the most successful manufacturer of products, takes only the 7th position in the ranking of the most successful companies the world.
6. One-stop sales. WalMart
Retail retailer Wal-Mart, which owns supermarket chain WalMart, has $ 200 worth of assets billion. The company owns more than 10 thousand stores around the world, the number of employees is 2.5 million people. Retail is one of the most difficult types of business. Wal-Mart is successful because of its tough business demeanor and cost-minimizing strategies. Many WalMart store vendors testify that the company is forcing them to cut their selling prices, and small businesses are unhappy that a huge chain is monopolizing the market. retail in many countries. In addition, Wal-Mart has become famous for violations of workers' rights and constant conflicts with trade unions. Since 2000, the company began a period of instability, during which two large projects were closed - in South Korea and Germany. In the first case, Korean consumers did not like the department store format, and sales in Germany resulted in annual losses of $ 100 million.
7. Apple records. APPLE
Record-breaking profit growth among tech companies - APPLE is estimated at $ 154.1 billion. 2015 alone brought APPLE owners $ 53.1 billion in net profit. During its existence, the brainchild of Steve Jobs has increased its own value by 50,000%. The corporation managed to do the impossible - to turn the use of smartphones and computer technology into a real cult of worshiping goods with the apple logo. It's not only about its own software and high quality, APPLE has created an ideal marketing model, at the forefront of which is the prestige and impeccable image of the company. “Own APPLE - Own the best” - this idea continues to generate billions in profits for APPLE.
8. Internet business. Google
Another representative high tech Google ranks second eighth in the ranking richest corporations in the world. Google is worth $ 82.5 billion. The past year was not the best for the company, but even though profit growth was less than projected, the increase reached 16%. Google receives more than a billion search queries every day and runs more than a million servers. In addition to the search engine itself, the Google brand owns a postal service, a social network, a browser, an image processing program and several sites that are included in the top 100 in terms of traffic. Every year Google introduces new applications to users, improves and updates existing ones.
9. Timeless classics. Coca-Cola
Coca-Cola lost ground somewhat. The most popular soda in the world began to lose its leadership position of retail sales of soft drinks in 2010. Since then, the company's profits have been gradually declining. Some analysts attribute this to the fashion for proper nutrition and healthy image life. Others see a link between the drop in sales and the merger of The Coca-Cola Company and Coca-Cola Enterprises. Despite disappointing statistics, especially a disastrous one in 2014, the company is valued at $ 58 billion. A decrease in sales does not always mean a loss, so the Coca-Cola brand is traditionally among the world's most successful companies.
10. Business in communication. Facebook
The Facebook brand is valued at $ 52.6 billion. It is the most popular social network in the world. Every year the company increases profits, and, accordingly, the value of assets. Last year alone, the growth was over 50%. Facebook is showing great results, but this is not surprising - almost 1 billion people use the network every day. In 2011, a fantastic figure was reached - in one month the number of network visitors exceeded 1 trillion. In August 2015, the billionth personal Facebook page was registered. We can say that today Internet communication is one of the most demanded goods on the world market.
The main assessment is consumer confidence
Another interesting indicator by which a company's success is assessed is the trust index. This criterion was introduced by the American consulting firm Reputation Insitute. The index shows the relationship of customer confidence to the company's reputation. All enterprises in the top ten are large multinational holdings, most of which are based in the United States.
Top 10 companies with the highest consumer confidence index:
- automobile concern BMW;
- the largest representative of the entertainment industry The Walt Disney Company;
- Rolex watch brand;
- transnational corporation of Internet resources Google;
- concern Daimler, which owns the MERCEDES brand;
- one of the market leaders in electronics and home appliances Sony
- software manufacturer Microsoft;
- Cannon is a manufacturer of optical, printing and television equipment;
- food concern Nestle;
- Apple is a manufacturer of original smartphones, personal and tablet computers, software.
There are several ratings that rank the world's largest business. Each of them evaluates profitability, assets, sales growth and other objective economic factors. If you look closely at any TOP of the best, you will notice the most successful types of business. Refining, internet technology, software development, automotive and retail are the areas where the greatest resources work and the loudest fortunes are created. Most of these companies began to build their business empires at the beginning of the last century. XXI century is the time of IT-technologies and electronics. It is in these areas that beginners have the highest chances of making their way to the top of big business.
2016.11.29 byAccording to wikipedia, a brand is a trade mark or trademark that have a high reputation with consumers.
Note that the concept of a brand is slightly narrower than that of a company. Consequently, one company can own several brands. For example, Google is a brand and Alphabet is a company.
In this article, we have collected exactly the most expensive brands in the world. Up-to-date information on January 20, 2020.
We also suggest that you familiarize yourself with and compare with the list of the most expensive companies.
10 most valuable brands in the world
Apple inc.
$ 205.5 billion
Industry: Electronics, information technology.
Products and services: Personal computers and tablets, mobile phones, audio players.
List leader and the most expensive brand in the world is - Apple... Today, the company logo is likely to be recognized by many people, because Apple has truly become the most successful brand, which experts of rating agencies have estimated at 205.5 billion dollars.
The company was founded on April 1, 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs... Initially, the trio were engaged in assembling home computers and releasing their own PC models, but the greatest success came precisely in the last years of the company, when Apple introduced the world to its line of mobile products - iPhone smartphones and iPad tablets.
Today the range of the company's products is very wide - smartwatches, computers and laptops, tablets, smartphones, and more. But the main feature of the popularity of "apple" gadgets is the high quality, stylish design and clever marketing program of Steve Jobs.
Today the company includes thousands of representative offices, brand stores and service centers worldwide, the staff is about 132 thousand employees.
The headquarters are located in the USA, in Cupertino, California.
$ 167.7 billion
Industry: Internet.
The largest search network on the Internet called Google is probably known to all users of the global network. This made the Google brand one of the most valuable in the world ranking.
Experts have estimated the brand's value at $ 167.7 billion, making it the second most valuable brand in the world.
Founded in 1993 by Sergey Brin and Larry Page, the company is focused on a search engine that processes billions of queries every day. Thanks to an advanced search engine, the creators of the service were able to implement one of the most powerful advertising aggregators on the Internet, which brings the company the bulk of the revenue.
But this is not the only product of the company. Many additional projects are developing every day. Currently Google is releasing mobile gadgets own production, software for them (for example, Android OS) and owns a number of popular Internet services, such as YouTube, Gmail, Google Maps, Google AdWords etc.
Headquarters: Mountain View, California, USA
$ 125.3 billion
Industry: Software development.
Products and services: Microsoft Office, Microsoft Windows, Xbox.
The world famous corporation Microsoft was founded in 1975, today the richest man in the world is Bill Gates. At that time, Microsoft was the first developer to offer bundled software for home computers, which made PC management convenient and intuitive for the user. This program - the Windows operating system - was a real breakthrough, as it made it easy for ordinary users to master the PC, which brought the company incredible success and huge profits.
Today Microsoft is also one of the leaders in the PC software market, releasing Operating Systems Windows of the new generation, applications for working with documentation - Microsoft Office, as well as a number of other programs. In addition, MS produces its own mobile devices and components, video, audio and office equipment.
The headquarters are located in Redmond, Washington.
$ 97 billion
Industry: Retail.
Products and services: Internet services for the sale of goods.
Amazon is an American retail company that sells and supplies various products over the Internet.
With the help of Amazon, Internet users, suppliers and manufacturers can sell any goods themselves, using the company's website as an online platform. The main focus is the self-sale of various goods. The popularity of the service has increased due to the high quality of goods, low prices, prompt delivery and a wide range of various products.
The company was founded in 1994 by Jeff Bezos. The main office is located in Seattle, Washington.
According to a general estimate, the company currently employs about 647.5 thousand employees, the assets in the corporation are more than 162 billion, and the annual turnover is about $ 232 billion.
$ 88.9 billion
Industry: Internet.
Products and services: Social network.
Facebook was developed by Mark Zuckerberg in February 2004. Today, the social network Facebook is visited by over 2 billion people every day. For one Internet project, the cost of $ 88.9 billion is simply an astronomical indicator of popularity and demand.
Today, Facebook generates over $ 22 billion in net revenue per year from advertising.
The headquarters are located in Menlo Park, California.
$ 59.2 billion
Industry: Food industry.
Products and services: Soft drinks.
The world's most famous carbonated soft drink, Coca-Cola, generates more than $ 6 billion in annual net profit for its company.
The famous beverage brand was founded in 1882. Today, the company's product list also includes Fanta, Sprite, Diet Coke and Schweppes drinks. Due to the large number of its own assets, high profitability, a huge staff and profitability, the Coca-Cola brand is valued at $ 59.2 billion.
The headquarters are located in Atlanta, Georgia.
$ 53.1 billion
Industry: Electronics.
Products: Electronics, Appliances, shipbuilding, aircraft construction, finance, chemistry, entertainment.
Samsung is known for international market as a manufacturer of electrical appliances.
It was founded in 1938 in South Korea. 1969 saw the merger of Sanyo and Samsung to form the Samsung Group. There has been a change in approaches to marketing, amendments have been made to the company's mission. In 1980, the first models of Samsung air conditioners appeared, which was the beginning of the company's successful development in the European and Asian markets in the field of HVAC technology.
In 1983, the company began manufacturing personal computers. In 1991-1992 the creation of the 1st series of mobile phones was completed. And in 1999, Samsung Electronics won an award from Forbes Global for Consumer Electronics Manufacturing.
Samsung Group now has many product lines that focus on different types of products.
The headquarters are located in Suwon, the capital of Gyeonggi province, Republic of Korea.
$ 52.2 billion
Industry: Broadcasting, animation, cinema, theme parks.
Products and services: Full-length animated cartoons.
The brand was created back in 1923 by Walt Disney and his brother Roy Disney. It started out as a small animation studio and is now one of the largest studios in Hollywood.
The company owns 11 amusement parks, 2 water parks, and a large ABC broadcasting network.
The headquarters and main manufacturing facilities are located in Burbank, California, USA.
$ 44.6 billion
Industry: Mechanical engineering.
Products and services: Cars.
Toyota is a Japanese company that dates back to 1924. Its founder was Sakichi Toyoda. Interestingly, he was not at all involved in the production of cars, but produced weaving looms... His son, Kiichiro Toyoda, became interested in the automotive industry. With the proceeds from the sale of a patent for an automatic machine tool, he organized a division engaged in the production of automobiles.
In 2018, annual car sales reached $ 272 billion, and the share of sales in Japan itself is significantly decreasing every year, which indicates the company's activity in the global market.
The headquarters are located in Toyota, Aichi, Japan.
$ 43.8 billion
Industry: Public catering.
Products and services: Fast food.
A network of fast food restaurants spread around the world - McDonald's is currently ranked last in the TOP-10 most expensive brands in the world. Its current estimated value is $ 43.8 billion. This is despite the fact that in 2015, due to a series of incidents, MCD's capitalization decreased by 11 percent.
McDonald's was created in 1940 by two brothers Mac and Dick McDonald, who opened their first restaurant in San Bernandino, California.
# 11 - # 30 Most expensive brands
# | Brand name | Price | Industry |
---|---|---|---|
11 | AT&T | $ 41.3 billion | Telecom |
12 | Louis vuitton | $ 39.3 billion | Luxury |
13 | Intel | $ 38.8 billion | Technology |
14 | NIKE | $ 36.8 billion | clothing |
15 | Cisco | $ 34.5 billion | Technology |
16 | General Electric | $ 34.3 billion | Diversified |
17 | Mercedes-Benz | $ 33.2 billion | Automotive |
18 | Oracle | $ 32.2 billion | Technology |
19 | Verizon | $ 31.7 billion | Telecom |
20 | IBM | $ 31.5 billion | Technology |
21 | Bmw | $ 29.8 billion | Automotive |
22 | SAP | $ 28.7 billion | Technology |
23 | Marlboro | $ 28.5 billion | Tobacco |
24 | Budweiser | $ 27.2 billion | Alcohol |
25 | Visa | $ 26.9 billion | Financial services |
26 | Walmart | $ 26.3 billion | Retail |
27 | American Express | $ 26 billion | Financial services |
28 | Honda | $ 25.8 billion | Automotive |
29 | Pepsi | $ 18.8 billion | The drinks |
30 | Gucci | $ 18.6 billion | Luxury |
* Some data may be inaccurate, given the lack or limited access to publications of reports for recent periods.
How is brand value determined?
Exist different ways brand value estimates, many of which are controversial. Everyone understands the concept of value in his own way, so the assessment is usually subjective.
Popular methods and approaches for assessing brand value:
The sum of all costs. A brand is valued based on the sum of all costs that have been incurred to build the brand since its inception. This can be advertising costs, asset purchases, employee salaries, etc. We index the resulting amount and get the real value of the brand.
Please note that the value received will only reflect the costs of creating the brand, not the fact that the owners will agree to sell it at that value.
Market value. The simplest method for counting. We simply multiply the number of shares issued by their current market value. By the way, we also have a list of the most expensive stocks in the world.
The disadvantage of this method is that the market price changes very dynamically and in times of crisis the brand value falls noticeably. Or vice versa, there may be a revaluation of the asset by investors.
Based on income. Estimates of future net income, which are directly attributable to the brand, to determine its current value.
The methods described above generate approximate data, therefore, this article uses information on the cost according to the Forbes Internet publication.
Fashionable clothing brands are well-known and well-known brands. They lead the global market in the production of outfits, accessories, shoes and perfumes. They set fashion and style all over the world. Serve as an example of respectability, elegance and success. From year to year, fashion houses define the wardrobe of women's, men's and children's clothing.
Secrets of success and popularity
But behind the fame, fame and popularity are long decades of painstaking and hard work, successes and failures, ups and downs. In order to win fans and admirers, whole teams of experienced stylists, technologists, cutters and makeup artists worked in each fashion house. Famous clothing brands present fashion not only as a way of self-expression, but they also indicate the style, taste, status and even the income level of the owner of the haute couture wardrobe.
Famous brand names usually bear the names and surnames of their founders. And this is logical. Therefore, today the names and surnames of these talented people have become a symbol of fashion.
The most famous global clothing brands: list
Having gained prestige and fame, the brand is trying with all its might to keep them, constantly monitoring the highest quality of products and expanding its range. The emergence of new competitors in the fashion market forces designers to look for fresh creative solutions, constantly move forward and treat their products responsibly. After all, it is the quality and style that determine the further demand and popularity of products.
Well-known fashion brands make up a pretty long list. But we will focus on the ten most popular and extravagant companies:
- Oscar de la Renta is one of the greatest names in the fashion world. Almost all celebrities and even presidents buy clothes from this house. Not a single event, not a single inauguration is complete without the evening dresses of the avant-garde company. An aspiring and talented designer became widely known in the 60s of the last century, when Jacqueline Kennedy first drew attention and gave preference to this particular fashion brand.
- "Louis Vuitton" (Louis Vuitton) is a fairly well-known and promoted brand. He is popular with his admirers for the release of high-quality bags, suitcases and accessories. But casual and evening wear are also not in the last place at this fashion house.
- Prada. Luxurious leather bags, suitcases, shoes, outerwear ... The company's products include almost everything. Many people associate the Prada brand with luxury, because it is indeed a very high-quality and exclusive product. And it costs a lot.
- "Chanel" (Chanel) - the name of Coco Chanel has been known for many decades, it has become a symbol of high fashion. This legendary representative of the fair sex introduced trousers into women's fashion, which until the twenties of the last century were considered a truly masculine detail of the wardrobe. The little black dress made the Chanel brand immensely popular.
- "Christian Dior" (Christian Dior) - a luxurious and refined fashion house was founded in 1946. The company produces a ready-made line of clothing, footwear, perfumes, accessories and skin care products. The products are distinguished by simplicity of lines, laconism and delight fans with new original collections.
- Gucci. The founder of the famous brand Guccio Gucci opened his first store in 1921. Since then, his name has been on the list of the world's most famous fashion designers. This house produces leather goods, accessories, clothing and perfumes.
- Dolce and Gabbana (D&G) is a relatively young Italian brand. It was created in 1985 by designers Domenico Dolce and Stefano Gabbana. Thanks to the beauty and elegance of the produced models, the brand quickly won the attention of fans and remains in the top ten most popular brands.
- "Armani" (Giorgio Armani) - famous brand, founded in 1975, has become a popular casual wear in high fashion collections. It should be noted that this brand has been in great demand among young people for many years.
- Burberry - Thomas Burberry founded the fashion house in 1856 in England. The company has been famous for many decades for the production of high-quality models of outerwear and blankets. And until now, she remains at the peak of popularity.
- "Versace" - founded in 1978 by Gianni Versace, the brand quickly gained popularity in the world thanks to the stars appearing in public in the outfits of this brand. His models are distinguished by luxury, sophistication and sexuality, they cause a wave of admiration.
Popular brands of women's clothing
Today the world of fashion has more than 300 brands stylish clothes, among which there are both promoted and popular, and those that are just gaining momentum. As you know, women are the most demanding and even capricious customers of their kind, who are ready to spend a lot of time, effort and money on choosing their wardrobe. Therefore, the list of the most popular includes such brands and clothing brands, which are preferred by millions of women around the world:
- Chanel.
- Anna Sui.
- Kira Plastinina.
- Gloria Jean.
- Oodji.
- Gucci.
- Victoria's Secret.
- Mango.
- Colin "s.
- Zara.
For our kids
Children's clothing brands pay close attention to safety and the highest quality products. The list of the most popular brands trusted by millions of dads and moms includes both foreign and Russian companies... Most famous brands clothes for children:
- ALOLIKA is a domestic company. The company makes children's clothing from absolutely safe materials - from fabric to accessories.
- Baby Rose is a Turkish manufacturer of very beautiful dresses for girls. The models are distinguished by their chic design and high quality.
- Carter's is one of the famous American brands of children's clothing. It enjoys wide popularity due to its high quality and reasonable prices.
- Friends is a brand of children's clothing for toddlers preschool age from Thailand. The clothes look very beautiful and are made from environmentally friendly materials.
- Anco - baby products are manufactured in China and Thailand. The models of this brand embody extraordinary design and high quality.
Top 10 World Shopping Centers
IN recent times it is true that shopping (shopping and shopping) is a powerful stress reliever. And since many are trying to spend their holidays abroad, respectively, to carry out shopping there, we took the liberty of listing the most popular cities in which exclusive boutiques are located. In them you can buy relatively inexpensively many things that offer best brands clothes:
- Kuala Lumpur.
- Milan.
- Hong Kong.
- Singapore.
- Paris.
- Dubai.
- London.
- Las Vegas.
- Tokyo.
- New York.
Instead of a conclusion
As we can see, a whole army of professionals is trying for us. You can choose an outfit for every taste. It remains only to define your style and follow it. Then you can always look 100 percent!
The largest business on the planet turned out to be the Commercial and Industrial Bank of China, operating under the ICBC brand. He headed Forbes rating Global 2000 for the sixth consecutive year. Together with him, the Construction Bank of China and the American financial corporation JPMorgan Chase Companies from mainland China took half of the top ten places in the Forbes Global 2000 rankings. The second half went to companies from the United States. The annual ranking includes the largest business structures on the planet. This year, the list includes companies from 60 countries with combined revenues of $ 39.1 trillion, profits of $ 3.2 trillion and assets of $ 189 trillion. Forbes estimates the combined market value of all 2,000 companies in the ranking at $ 56.8 trillion. The largest company in 2018 was the Commercial and Industrial Bank of China, operating under the ICBC brand. It is a state-owned corporation with private capital: most of the shares are owned by the government of the People's Republic of China (PRC), a smaller part is traded on the stock exchange. ICBC controls one fifth of the entire banking sector in China. This allowed the company to take first place in the Forbes Global 2000 ranking for the sixth time in a row. On the second line is the China Construction Bank, the three leaders were added by the financial giant JPMorgan Chase from the USA. The largest representative of the non-banking sector was Warren Buffett's Berkshire Hathaway, which ranked fourth. This holding includes many companies of various profiles: construction, food, transport, insurance, financial and others. The last time a non-Chinese company ranked first in the Forbes Global 2000 rankings was in 2012. At that time, the largest business entity on the planet was the American oil giant ExxonMobil. The corporation from the United States is now ranked 13th.