What you need to sell dumplings of your own production. How to open a workshop for the production of dumplings? Technology, equipment. Advantages and disadvantages of starting dumplings production

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Frozen dumplings hand sculpting- This is perhaps the most popular semi-finished product offered in every grocery store and has become a part of the diet of our citizens. Its wide demand is explained by the traditions of the national cuisine, excellent taste, ease of use, and the usefulness of the product.

Meat dumplings and dumplings are loved everywhere. But the accelerating pace of modern life and the chronic lack of time rarely give people the opportunity to devote several hours of their personal lives to the preparation of their favorite product. Producers of deep-frozen semi-finished products come to the rescue, offering dozens of items of different recipes and price categories.

But is it that easy to start a startup specializing in the manufacture of this product? A business plan for the production of dumplings will help to show all the pros and cons of a new business, as well as determine the profitability.

Business relevance

Everyone needs food. Food production has been, is and will be the most topical direction human activities.

Making dumplings as a business has a number of benefits, which include:

High demand and no need to popularize the product. Most of the population knows and loves dumplings. Russian Federation and neighboring countries.
Long shelf life. This reduces risks with protracted sales periods and allows consumers to purchase products for future use without fear that they will be lost. Also, there is no need to add all kinds of preservatives to the recipe. Meat dumplings and dumplings made from natural ingredients are perfectly preserved.
The ability to quickly respond to changing market needs. When overstocking in retail outlets of any manufactured products, you can quickly and painlessly switch all the forces of the shop to other positions. For example, if there is an oversupply of meat dumplings in partner stores, part of the production capacity is instantly rebuilt for the production of dumplings with potatoes and mushrooms.
Attracting consumers with different types of products through filling options for both dumplings and dumplings.
Opportunities in the field of organizing sales. You can sell products through a large assortment through distributors, directly to retail chains or by organizing your own branded outlets in markets or pavilions.
Lack of seasonality.

But in order for the business to be afloat, it is necessary to constantly monitor the goods supplied by competitors (quality, pricing policy, advertising strategy). It is also necessary to remember that it will not be possible to save on raw materials. Decreased product quality will lead to startup failure.

Market and Competition Analysis

In the market for the production of dumplings and dumplings, there has been fierce competition for a long time. Have been working for many years famous brands present everywhere. Competitors fall into several categories:

Large workshops for the production of dumplings and dumplings with a very high monthly productivity, operating under a recognizable brand. These are the main players in the dumplings market with an established production cycle and distribution system, and a large client base. Often, in the pursuit of profit, they revise the costs of raw materials and product formulations, which affects the quality in a bad way.
Mid-range manufacturers. These include farms that produce semi-finished products as a secondary activity.
Small entrepreneurs with small production capacities and a small volume of products, which have a well-established sales system at the regional level.

In order for little-known manufacturers to attract the attention of consumers in such fierce competition, it is necessary to think over a competent advertising strategy. Good results are obtained by tasting in large shopping centers where visitors have the opportunity to try new products for free.

Dumplings manufacturing technology

The recipe for handmade dumplings and dumplings is well known to everyone:

kneaded dough from flour, water, salt and chicken egg;
the filling is prepared in the form of minced meat with salt and spices, mashed potatoes with salt and sometimes with mushrooms, berry puree with sugar;
the finished dough is rolled out in a thin layer and cut into circles;
the filling is laid out on dough circles and covered;
the finished product is frozen at a temperature of 10-15 degrees below zero.

But to build profitable business high productivity is needed, therefore the dumplings shop is equipped with special equipment, and the production technology will already look like this:

sifting flour in a special apparatus;
preparation of the dough in the outdoor fixture;
preparation and stirring of minced meat or other filling;
shaping finished products in a molding machine;
deep freezing and subsequent packing on the packaging line.

To diversify products and increase the assortment, it is proposed to produce the following items:

dumplings with potatoes;
dumplings with cabbage;
dumplings with cherries;
dumplings with cottage cheese;
dumplings with cottage cheese and raisins;
dumplings with dried apricots;
dumplings with strawberries;
dumplings with blueberries;
dumplings with chicken;
dumplings with chicken and cheese;
turkey dumplings;
pork dumplings;
homemade dumplings (pork and beef);
dumplings with beef;
dumplings with lamb;
dumplings "three meats" (lamb, beef, pork);
khinkali;
manti.

Organizational plan

To register an entrepreneurial activity in the production of frozen semi-finished products, you must open an organization or register as an individual entrepreneur.

To open an individual entrepreneur, the tax office includes a copy of the passport, a receipt for payment of the state duty in the amount of 800 rubles and a completed application form P21001.

To register a company with limited liability, the following package of organizational and legal documents should be submitted:

application for registration in the form P11001;
the organization's charter in duplicate;
minutes of the meeting of founders;
decision to establish a limited liability company;
letter of guarantee for the provision of a legal address;
a receipt for payment of the state fee in the amount of 4,000 rubles.

When preparing the documentation, the following OKVED codes should be registered:

1511410 - ready-made quick-frozen semi-finished products;
1511420 - portioned natural semi-finished products;
1511400 - frozen meat semi-finished products.

After receiving the registration documents, you need to issue a permit from the SES, Rospotrebnadzor and the Ministry of Emergency Situations (on fire safety), as well as open a bank account.

For this type of activity, it is more profitable to switch to the taxation system of the USN 15% (income minus expenses).

Requirements for the premises

You can start making handmade dumplings at home. But if serious entrepreneurial activity, you will have to think about finding a room.

To accommodate the production, 30-50 square meters will be enough. Ventilation, hot and cold water, electricity, lighting, heating are required. Walls and floors are best tiled for the convenience of daily wet cleaning.

It must be remembered that food production must be located in a clean room.

Purchase of equipment and inventory

To automate the process of making dumplings and dumplings, you will need:

Apparatus for molding dumplings. It regulates not only the size and shape of the product, but also the thickness of the dough and the amount of filling.
Meat grinder for grinding pieces of meat into minced meat. When choosing industrial meat grinders, it is better to give preference to models with a reverse.
Floor stirrer for stirring hard dough.
Minced meat stirrer. This equipment helps to achieve uniformity of minced meat or other filling, which is important for high quality products.
The flour sifter is important for cleaning impurities and debris.
The packaging line for packing finished products is automatic and semi-automatic. When planning high performance, it is better to immediately purchase an automatic machine.
Refrigeration equipment.

REFERENCE: The equipment is selected based on the planned performance of the dumplings shop.

You also need to take care of the organization of work. office workers(accountant, managers, sales representatives, marketer) and purchase office furniture, office equipment.

Name	Price	Qty	Price
Machine for forming dumplings
Meat grinder
Device for mixing dough
Minced meat stirrer
Flour sifting apparatus
Packing line
Refrigerator cabinet
Other fixtures for the workshop
Desk
Office chair

Filing cabinet
Wardrobe


Software

Finding Product Suppliers

Frozen semi-finished products cannot be produced without a well-established purchase of high-quality raw materials. To do this, you can get acquainted with the nearest farms and conclude contracts for the supply of meat, vegetables, fruits, berries, mushrooms, flour, eggs, cheese.

Staff recruitment

For the normal functioning of the dumpling shop, it is necessary to hire personnel according to the staffing table:

Marketing plan and distribution channels for finished products

Finished products can be sold through the following distribution channels:

cafes and restaurants;
markets;
chain grocery stores;
retail outlets within walking distance in residential areas.

A good marketing option would be to work with organizations that supply hot meals to the office.

To promote dumplings and dumplings own production the following marketing activities are used:

tastings and promotions in large chain stores;
outdoor advertising;
website promotion on the Internet;
TV and radio commercials.

Potential risks

There are certain risks in this type of entrepreneurial activity:

high competition;
careful control government services food production;
increasing the cost of raw materials;
decreased purchasing power;
complaints from consumers, leading to a loss of positive image and even litigation and fines.

Financial plan

Attachments at the start

At the beginning of the operation of the dumplings shop, the following investments will be needed:

On the start-up capital you can use your own cash, loan (credit, leasing) or subsidies allocated by the local administration when submitting the relevant documents.

Running costs

To determine the expenditure side of the company's budget, it is necessary to calculate the cost of raw materials.

Name of product	Number of sales per month in kg	Cost price, per 1 kg	Costs for raw materials
Dumplings with potatoes
Dumplings with potatoes and mushrooms
Dumplings with cabbage
Dumplings with cherries
Dumplings with cottage cheese
Dumplings with cottage cheese and raisins
Dumplings with dried apricots
Dumplings with strawberries
Dumplings with blueberries
Chicken dumplings
Dumplings with chicken and cheese
Dumplings with turkey
Pork dumplings
Homemade dumplings (pork and beef)
Dumplings with beef
Lamb dumplings
Dumplings with lamb and beef
Dumplings "three meat"

Name of product	Number of sales per month in kg	Sales value for 1 kg	Income
Dumplings with potatoes
Dumplings with potatoes and mushrooms
Dumplings with cabbage
Dumplings with cherries
Dumplings with cottage cheese
Dumplings with cottage cheese and raisins
Dumplings with dried apricots
Dumplings with strawberries
Dumplings with blueberries
Chicken dumplings
Dumplings with chicken and cheese
Dumplings with turkey
Pork dumplings
Homemade dumplings (pork and beef)
Dumplings with beef
Lamb dumplings
Dumplings with lamb and beef
Dumplings "three meat" (lamb, beef, pork)

Monthly expenses will look like this:

Calculation of profit and business profitability

The financial result for the month will amount to RUB 814,081 net profit. Business profitability 20%. The payback period is 1-2 months when the shop is fully loaded.

Making dumplings at home

If you want to first check the demand and gradually reach large volumes, you can consider the production of handmade dumplings and dumplings at home, while connecting your family members and using your own kitchen. It is more expedient to sell products by renting a small stall on the market.

But the method of hand sculpting at home will not give an opportunity to reach serious volumes of productivity, and the cost of production will be quite high. Therefore, it is better to equip production with special lines and devices.

According to the business plan of the dumplings shop, it can be concluded that entrepreneurial activity in the production of popular frozen semi-finished products is quite promising. The guarantee of timely deliveries to counterparties and consistently stable high quality of the product will become the key to successful development and high profits.

Room selection
Dumplings packaging
Staff recruitment
Secrets of the dumplings business

Today you will not surprise anyone with a variety of "dumplings miracle". Supermarket shelves are torn apart by a variety of semi-finished products from various manufacturers, at very different prices. New entrepreneurs cannot compete with them. This requires huge capital, great connections and long arms. Of course, a novice businessman does not have all this.

But the big players in the dumplings market have a very vulnerable side. In almost 99% of cases, they produce dumplings on machines and with a meat content in the dumplings at most 50%, or even less. Of course, the price for such dumplings is several times lower, and there is a demand for them.

But as practice shows, every year the Russian consumer begins to understand more and more the quality of products. If you give him a taste of a real tasty product, and not be fooled by its quality, you can win his trust for many years. It is on this path that small enterprises today are making dumplings without adding soy and other elements that reduce the cost of the finished product.

These are the so-called "elite" dumplings, the price of which cannot be lower than 300 rubles / kg. The taste of real homemade dumplings cannot be confused.

All dumplings, priced above 250, are made from natural meat, without the addition of vegetable soy. Soy is only added to cheap dumplings. This is the rule followed by the Siberian Gourmet Company, the leader in the sales of semi-finished products in the Urals and Siberia markets.

Hand-made dumplings are always more attractive to the consumer, as they are tastier and of better quality, in contrast to dumplings produced on the machine. This is precisely the advantage of small workshops, where exclusively manual labor is used.

The cash turnover of a shop producing only 200 kg of dumplings per day can reach 1 million rubles per month. Of these, the profit can be 150-200 thousand rubles. But not everything is as sweet as it seems at first glance. The correct economic approach is important here. Everything in order.

How to start planning the production of handmade dumplings

Why should you start production planning with sales? Yes, because many novice businessmen burned out when they invested millions of rubles in the purchase of expensive equipment, and as a result received warehouses packed to the ceiling with finished products.

Their mistake was that during the formation of the business they did not plan to sell their products. Such a deed could have been sinned in the 90s, when there was a shortage of food and any product left what is called "entry". Today, in a period of tough competition, business should start with the question: “Who will I sell to? this item who is my customer? "

In the case of hand-made dumplings, the first sale can be started with the sale of trial lots to the closest acquaintances and friends. If you see how your dumplings are praised and ordered over and over again, you may think that the success of your enterprise should take place.

After all, your dumplings will be in the same demand on the shelves of local stores. So you need to open up ...

Room selection

Many entrepreneurs recruit relatives and friends into the business at a very early stage. They make dumplings at home. When capital is very limited, this is often the only way out of the situation.

There is nothing shameful in this. When the volume of production and sale of dumplings exceeds the mark of 200 kg per day, you can already think about renting premises, buying equipment and expanding the staff.

When producing even 200 kg of dumplings per day, the size of the room should not be less than 50 m2. It should include areas for receiving and cutting meat, a dough preparation area, a dumpling molding (production) area, and a finished product storage area.

The workshop must comply with all sanitary standards for food production. The room must be clean, the walls are plastered and covered with paint, the floors are flooded or covered with tiles. The room must be equipped with a toilet room. It is also necessary to install a container with a disinfectant solution for processing and washing hands with instructions for them. Etc.

Do not forget about the presence of fire safety. This is minimum requirements, which are presented to a similar kind of enterprises.

What equipment to choose for the production of hand-made dumplings

Flour sifter - from 15 thousand rubles;
Dough rolling - from 30 thousand rubles;
Meat grinder - from 17 thousand rubles;
Dough mixer - from 60 thousand rubles;
Meat mixer - from 40 thousand rubles;
Refrigerating chambers, 2 pcs. - from 100 thousand rubles.

Total costs - from 262 thousand rubles.

By the way, you can start the production of hand-made dumplings without the above equipment at all. Everyone was making homemade dumplings. Such production is limited only by the presence of a meat grinder, and the rest of the operations are done manually.

You can find an investor in different ways:

The other side of the coin of such savings is the speed of production of dumplings, which will be extremely low.

The above set of equipment is enough to produce up to 700 kg of hand-made dumplings per day. When the production volume reaches 1000 kg per day or more, it is worth thinking about buying shock freezing chambers and building a separate warehouse for finished products.

Manual sculpting can be partially replaced by automatic sculpting. To do this, you can purchase a dumpling machine, for example, the HLT-700XL brand. In general, there are Italian, Ukrainian, Chinese and Russian equipment on the market for equipment for the production of dumplings.

At the same time, prices vary significantly. Italian equipment is considered the most expensive, it is also the most reliable and advanced. However, many enterprises are successfully working on cheaper Chinese counterparts. The most affordable equipment for the production of dumplings is ours - domestic.

Ultimately, the choice of equipment depends on the preferences of the business owner and on his financial capabilities.

Dumplings packaging

Separately, it is worth studying the process of packing dumplings. Currently, three types of packaging can be distinguished: manual, automatic and semi-automatic. The manual wrapping process is when the operator manually wraps the dumplings in a plastic bag and seals the open part.

This method is still used by many small producers in provincial cities. And it justifies itself, because an entrepreneur will have to pay at least $ 20 thousand to purchase an automatic packaging line.

For small businesses, the way out of the situation is to purchase a semi-automatic line, the cost of which is just over $ 3,000.

How much money does it take to make dumplings

An important point when starting a business is the supply of ingredients for the production of dumplings. These include premium flour, beef and pork, eggs, onions, peppers, herbs, salt, water.

According to some data, for the production of dumplings with a volume of 200 kg per day (4800 kg per month), the monthly cost of raw materials will be at least 300 thousand rubles.

Staff recruitment

The most important cost item of the dumplings shop is wages. The less automated the production process, the more workers are required. Therefore, even a small workshop for hand-made dumplings will require 10-15 people directly involved in the process of making dumplings.

Also, a small business will need to hire a technologist, driver, sales managers, loaders. An accountant and a cleaning lady can be hired under contracts repayable rendering services (or outsourcing). Do not forget that every employee must have a health book with him in case of checking.

What taxation system to choose for the dumplings production workshop

The organizational form of the dumplings production workshop can be an ordinary individual business. The most profitable tax regime for such an enterprise is the simplified taxation system (STS), 6% of the proceeds or 15% of the profits of the enterprise.

Secrets of the dumplings business

You can simply reduce the cost of the dumplings produced by adding potatoes to the meat. The resulting meat is potato dumplings, the taste is no worse than pure meat dumplings, and the cost is the same.
You can reduce the cost of dumplings without losing quality by increasing the percentage of water in the dough and minced meat. Technologically, you can bring the percentage of water in minced meat to 20%, while the taste of dumplings only gets better.

How to start a handmade dumplings business

The production of hand-made dumplings must be started simultaneously with the registration as individual entrepreneur or an individual and at the same time establish markets for finished products. For a start, you can organize it at home and attract relatives to help.

After the first profit appears, you can think about renting premises or acquiring ownership of production areas.

If more than 200 kilograms of dumplings are produced per day, then the minimum production area should be 50 square meters. The room is divided into separate sections:

acceptance of meat and its cutting;
dough preparation;
production of dumplings;
storage area.

In addition to the above, it is necessary to have a toilet room in the room, as well as a special container for washing hands by workers. The presence of a special disinfectant solution is mandatory detailed instructions according to the rules of its use.

What taxation system to choose for registering a dumplings

When setting up production for hand-made dumplings, there is no need to open entity... It is enough to register as an individual entrepreneur.

In this case, the most optimal solution would be to choose a simplified taxation system. You can also pay tax, both on the proceeds received and on profits. In the first case, it is 6%, and in the second - 15%.

Professional business plans on the topic:

Business plan of the dumplings shop (14 sheets) - DOWNLOAD ⬇
Cheese production business plan (13 sheets) - DOWNLOAD ⬇
Pastry shop business plan (16 sheets) - DOWNLOAD ⬇
Bakery business plan (22 sheets) - DOWNLOAD ⬇

How much money is needed to start a business

To establish production for the manufacture of hand-made dumplings, 250,000 rubles are needed. This cost includes only the purchase of equipment. Additional financial expenses will be associated with the purchase of the necessary ingredients and transportation costs for their delivery, wages to employees and insurance premiums, tax and rent, additional costs.

What equipment to choose for manual production of dumplings

Despite the manual sculpting of dumplings, you still cannot do without equipment. You will need to purchase:

flour sifter;
dough sheeter;
equipment for kneading dough;
meat grinder;
meat mixer;
at least two refrigerating chambers.

This equipment is enough to produce up to 700 kilograms per day. In the production of more than 1000 kg. You will need to purchase a shock freezer and a pelmeni machine for the said equipment. With such volumes, there is a need for additional premises.

It is hardly worth mentioning that dumplings are always a popular dish. Representatives of the most different categories population, because the process of cooking this delicious semi-finished product is very quick and simple. However, lovers of dumplings know how difficult it is to find a really high-quality and tasty product in a supermarket. Moreover, even if you choose expensive dumplings from a famous manufacturer, you cannot be sure that the meat and dough are made from really high quality ingredients. According to recent studies, in-store dumplings contain no more than 25% of meat, the rest is meat by-products and other, not very attractive additives. Delicious, natural homemade dumplings, which are very popular among people who appreciate the taste and quality of their food, become an excellent alternative to such products.

This moment became the reason that many people who know how to cook deliciously, thought about establishing their own, home production of dumplings. Such a business has many advantages: it does not require large investments, special skills, sophisticated equipment, but at the same time, with the right approach, it can provide a solid and stable profit. So, for example, the cost of store dumplings is about 90 rubles, while homemade dumplings are much more expensive, which means that the margin can be about 30 rubles (this amount can grow with an increase in demand for products). Using the simplest equipment, an entrepreneur can independently make up to 90 kg of dumplings in an eight-hour working day, which means that the daily profit can be about 2 thousand rubles. If people like the product and the demand increases, volumes can be increased, which will lead to a noticeable increase in income. So, gradually, you can start thinking about opening your own dumplings shop.

Despite the fact that the process of making dumplings is unlikely to raise questions from people who have prepared these products at least several times, such an activity has its own nuances. Below you can find a list of the required ingredients and equipment and the classic step by step recipe making dumplings, and find out where you can sell such products.

Required Ingredients

Every housewife knows the list of products necessary for the production of dumplings. The main thing to remember is the proportion - 1 kg of dough per 1 kg of minced meat. For the test, you will need the following foods:

Eggs;
Flour (preferably of the highest grade);
Salt;
Sunflower oil;
Milk (some are used to improve the taste).

As for the filling, you can use a wide variety of ingredients: pork for hearty food lovers, pork combined with beef for classic dumplings lovers, lean beef, turkey and chicken for dieters, and even fish and fruit for fans of original dishes. The wider your assortment, the better it is for business. However, it is better to start with classic dumplings, for the manufacture of which, in addition to fillets, you will need salt, spices, onions, possibly garlic and milk.

Remember, meat quality should be your top priority. If, in the process of rearing, poultry, cows or pigs are fed food with chemical additives, this will certainly affect the taste of the meat, and this is your trump card, allowing you to compete with store products. That is why even a novice entrepreneur needs to find good suppliers or just places where you can buy really high-quality raw materials.

Determine the daily batch size before purchasing ingredients. If you are just starting out in this business, you don't need too much raw material. It is worth considering your own strengths - using simple equipment, you can make no more than 90-100 kg of dumplings per day (for 8-9 hours of work).

Necessary equipment

Perhaps the main advantage this business is that a novice entrepreneur does not need to purchase expensive equipment. You will need to purchase only the most basic ones, Appliances which are very easy to use and do not take up much space.

You will need:

1 freezer (if the demand for your product grows, you may need to purchase another one). Such an installation holds up to one hundred kg of dumplings, which is quite enough for a beginner. The cost of the camera can range from 7 to 12 thousand rubles.
Meat grinder. The performance of modern meat grinders is approximately the same - they allow you to produce 1.5 kg of minced meat in 1 minute. Their cost can vary from 7 to 12 thousand rubles. When buying such equipment, you should pay attention not even to the manufacturer, but to the presence of the most convenient tray for loading raw materials.
Dumplings: manual or mechanical. Almost every housewife has the first, but it is not suitable for quick production. A mechanical dumpling maker is relatively inexpensive, but it can significantly speed up the cooking process - it is capable of producing up to 12 kg of products per hour. The most expensive and profitable option in terms of speed is an automatic dumpling machine, which usually costs about 70 thousand rubles. It is more suitable for entrepreneurs who already have experience in running a similar business and their clientele. The big advantage of this kind of equipment is that it can produce other products as well, such as noodles or ravioli.

Step-by-step production technology

There are many different recipes making dumplings. Of course, the more varied your assortment is, the better for your business. So, for example, for middle-aged family people and bachelors, classic recipes for meat dumplings will go, for girls - products from dietary meat (turkey, beef and chicken) and berry dumplings (also used in great demand among people with diabetes). However, if you are just starting out with home production, you can make several classic types dumplings, gradually adding new items to the assortment. This will allow you to analyze the level of demand for different types products and adjust the batch sizes of products.

Stage 1. Preparation of the dough

Many housewives use their own recipe for dumplings, changing the proportions and method of kneading the dough. However, there is a so-called "classic" recipe, which is described in stages below. It is ideal for beginners who are just trying their hand at this business.

First of all, it should be noted that it is better to keep the dough in a warm room - only in a warm place will the ingredients interact correctly. That is why it is worth closing all windows and vents in the kitchen. An alternative option would be to prepare the dough in a bread maker - the machine itself will maintain the desired temperature and mix the dough. Detailed description this process can be found in the instructions.
If you prepare the dough by hand, you need to prepare such products (their quantity is suitable for making a small batch of dumplings for a sample, for the production of this product in large batches, the volumes increase): about 3 glasses of flour (the amount may vary depending on the type of flour), half a glass water, half a glass of milk, 1 egg, a teaspoon of vegetable oil, a teaspoon of salt.
Heat milk and water, then pour them into a bowl. Break an egg there, add salt and mix well until a homogeneous mass is formed.
Sift the flour (on the table or in a special container), make a special notch and pour the liquid obtained earlier into it.
Stir everything with a spoon, then knead the dough with your hands. Add a teaspoon of butter - it will allow you to achieve the consistency and elasticity of the dough you need. If you use a bread maker to make the dough, pour the butter onto the mixer.
Next, you need to put the dough in a warm place for half an hour. At this stage, you can start preparing the filling.
Check that the dough is ready by pressing it with your finger. If, after pressing, a depression remains, then it is ready, and if the depression disappears instantly, then it must be held a little longer.

Stage 2. Preparation of the filling

As mentioned earlier, you can use a wide variety of fillings to make this delicious homemade dish, but below is the traditional minced beef and pork recipe.

Prepare the ingredients: a pound of pork and a pound of beef (fillet), 2 onions, 1 glass of water, spices and salt.
Rinse the fillets thoroughly. In this case, the meat does not need to be dried - water is one of the essential ingredients.
Get rid of all veins and films. If the meat seems too dry, you can add a little lard.
Scroll the fillets in a meat grinder. If you want the filling to be as soft as possible, you can repeat the procedure twice.
The onions can also be scrolled or chopped by hand.
Stir the resulting mass, add salt and spices. Leave it in the refrigerator for half an hour, previously covered with a special film.
Take out the minced meat, add some cold water, mix thoroughly. Milk can be an alternative to water.

Stage 3. Cooking dumplings

There are several ways to prepare such products. Of course, if you are planning to set up production, you need to use the fastest one.

"Classical". Most housewives resort to this method. It does not involve the use of any equipment, but the cooking process takes a lot of time. Make a sausage from the dough and cut it into equal parts. The resulting pieces must be dipped in flour and rolled out with a rolling pin. Filling is placed on such dough saucers, after which the ends are fastened together.

Using a glass. The dough layer is rolled out to the desired thickness, then a glass is taken, pressed on the dough. This will give you even circles. Meat is put on them, then a dumpling is molded. This method also takes a lot of time, in particular due to the fact that then the trimming must be mixed again, a new layer made from the resulting lump and all the above steps repeated.

Using a dumpling maker. It is this method that is chosen by those who do not prepare dumplings from time to time, but make large batches of this dish for sale. There are manual and mechanical dumplings. The latter are more popular among entrepreneurs, because they speed up the cooking process as much as possible. So, you need to roll out the dough into a long ribbon, fold it in half and put it in a special bowl with the fold. In it, on top of the dough, you need to put the minced meat and start turning the handle. Such not too complicated and not too expensive equipment allows you to cook dumplings of the same shape and with the same amount of minced meat.

Sales areas

Before you start purchasing equipment, practice making dumplings and determining the types of products that you will sell, you need to think about sales markets. It is their definition that is the primary task of an entrepreneur who is going to open such a business at home. This way you can determine the batch sizes and the most popular positions. Where and to whom can hand-made dumplings be sold?

People from the immediate environment. On the initial stages it is better to try to sell your products to your friends, relatives and friends. Of course, this will not give you colossal income, but it will allow you to sensibly assess the prospects of your business and, if necessary, adjust the production process. If your first customers are satisfied and buy your dumplings over and over again, this will be the first indicator that your business can be successful.
Catering establishments, small shops. Such points are the most promising in terms of sales. Remember that the cost of homemade dumplings is much higher than the cost of factory-made dumplings, so you need to try to sell them where people are purchased who follow the quality and taste of the product more than its price. Cooperation with large outlets can hardly be called promising - you are unlikely to be able to supply such large quantities of goods.
Markets. They can also be great places to sell, as long as the niche isn't occupied by other entrepreneurs, of course.
Business centers. You can try to start cooperation with business centers, but you shouldn't pin great hopes on this option. The point is that for managers top echelon cooks cook, and for the rest of the staff, such food can be too expensive.
Restaurants. This is quite a promising option for entrepreneurs who want to have delicious homemade dumplings in their menu.
Home delivery. Perhaps this is the best way to sell such products, but it will require additional investment. You can try yourself in this direction through social networks - creating an account there is free, and advertising on city sites is relatively inexpensive. Describe all the advantages of your products, add photos and videos, try to do everything to interest your representatives target audience- people who value the quality of their food above all else.

There are also sites where the promotion of their products is practically futile. These are services such as Avito or free message boards. Of course, you can post information about your services there, but you should not count on a serious return - customers are unlikely to start buying up a dish en masse, the preparation of which they know almost nothing about, and the quality of which has not been confirmed by anything.

Conclusion

Perhaps all of the above aspects can serve as proof that starting such a business at home is real. Moreover, with the right approach, it can be turned into a truly profitable business that can be developed in the future. To do this, you need to purchase ingredients, study the cooking process, purchase the most basic equipment, most of which can be found in the kitchen of any housewife, find markets and start production. The risks in this business are minimal, but if it becomes successful, you can easily reach the next level. If you love to cook, if you think that food should not only be tasty, but also natural, you should definitely try yourself in this promising business.

Anything is possible: as an IT recruiter, disappointed in the life of the capital, launched a pelmeni production in Bryansk

The biography of Ella Vetlugina is rich in sharp turns. Here she is making progress at school - Olympiads, music, gymnastics - and suddenly postpones her studies at the university and goes to work as a laboratory assistant at the Department of Social Physiology of ChelSU. So she enters the Faculty of Journalism - and a year later she is transferred to the "anti-crisis management". He quits journalism and becomes an IT recruiter. He gets the post of HR Director in an international company - and after three months goes nowhere, because it's boring. Finally, after the capital, offices, IT and HR - unexpectedly Bryansk, a pelmeni shop, its own business. What will happen next?

30 years old, owner of the company. She was born in Chelyabinsk, studied at SURGU (journalism, crisis management). After moving to Moscow, she worked in IT recruiting. In 2015 she moved to Bryansk, where in September she opened the production of handmade dumplings. Since September 2016 he has been living in St. Petersburg. Raises a daughter.

Behold, a new twist

“As a child, I didn't want to be in business,” says Ella, “although my dad was a classic entrepreneur of the 90s, he was such a strong buy and sell. Alas, that experience does not work well in the current realities - recently my father closed his butcher shop in Chelyabinsk, unable to withstand the competition with chains. In high school, I also resold some kind of cosmetics, lingerie, but it was difficult to call it a business, I just earned pocket money. I also washed cars. "

Ella was going to become a journalist. From the 11th grade she trained in the Chelyabinsk press. By the second year of the Faculty of Journalism, she realized that she was not taught anything new at the faculty, and, continuing to work in the media, she transferred to “anti-crisis management”. The training here was carried out in absentia, so that the young student ended up in the company of, as it seemed to her then, classmates, who were mostly entrepreneurs and top managers. In a strange and alien environment, Ella was lost. The first foray into the entrepreneurial path ended in a blues.

“I wanted to study management, but we were taught basic economics,” explains Ella. - I wanted to write investigations, but I was offered PR. When they didn’t take my text about arms trafficking in the Chelyabinsk region, I just took a train and left for Moscow. I had a laptop, a cat, an air rifle donated by my dad and 1,500 rubles. Over the years, this set has changed - now I still have a daughter and a car, but the rifle has been stolen. "

In the capital, Ella did not work with journalism - the vacancies came across one more sadder than the other, it all ended with a proposal to write horoscopes

“I then arranged a ritual farewell to journalism,” recalls our heroine, “I asked to delete all my texts on the network, burned newspapers with publications. Now, as an HR specialist, I understand that I was poking my head in the wrong place, but there was no one to prompt ”.

From journalists, Ella went to secretaries, from there - to legal assistants. Most of her friends worked in the IT field, as it happened from Chelyabinsk. She even got a few jobs at a large company looking for programmers. “At some point, the company called and invited to take the money. I don’t understand what kind of money? They say you are entitled to a recruiting commission. I was then given an amount equal to four of the secretary's salaries. I thought about it and switched to finding employees for IT companies. "

For several years, Ella has gone from a freelance recruiter to HR Director in an international company. Despite the fact that the sphere seemed interesting to the girl, from time to time she wanted to do something of her own, different, useful. So, while working in a system integrator, Ella proposed to the management to open a corporate university - to earn money by training narrow IT specialists not only for her company, but also for the external market. The management "blurred" the idea, then 26-year-old Ella in her hearts went to HR-directors. And after three months she dropped everything and left for Bryansk.

From Moscow to Bryansk

Ella was brought to Bryansk for personal reasons, she did not know anything concrete either about the city or about the region. But even at the entrance, she decided that she would open her own business here.

“I wanted to do something absolutely useful. Not recruiting agency, not a website, not trainings. And something that a person really needs - I thought about sewing and about furniture. It turned out that the Bryansk region has good ecology, tasty products, and, moreover, cheap labor. The city is not that poor, but simply there is not enough money in it, and prices and salaries are low.

I decided to grow champignons. Firstly, it's simple - and I didn't understand anything about agronomy. Secondly, there is a very high demand for them. But champignons are ammonia, work in gas masks. Production will have to be taken out of the city - that means you have to go out of town, drive people there. It is long and expensive. "

“And so I was sitting, as usual, making myself dumplings from delicious Bryansk meat, and suddenly I began to count the cost of minced meat and dough. Here, I think, is what we need! "

According to the entrepreneur, the hand-made dumplings market in the capital cities is absolutely bare. Such products can only be found in markets and restaurants. In grocery chains, they sell semi-finished products produced by a machine, and this is a radically different product.

Lyrical digression # 1:
the difference between store and manual dumplings

“The difference between manual and automatic dumplings is very big. This does not mean that all the dumplings in the store are made from poor raw materials. There is good brands, in which there is really real meat, there are no veins and cartilage - as much as possible with mass production. Real eggs are put into the dough, and even here and there not gray flour glitters. But with all this, the sculpting remains automatic.

And in order for the dumpling to come out like a dumpling, and not a cutlet in the dough, the minced meat must be thin - then there will be broth inside. With machine sculpting, this does not work out, dumplings with liquid minced meat simply do not stick together - 90% of the marriage will come out. There is no automatic machine that would replace hands.

Yes, you can set any thickness of the dough on the machine, but it will not be the same as rolling with your hands - uniform, without lumps, holes. We tested the dough sheeter for several days - and abandoned it. Suitable for a mass product, but not for a premium product.

50% of the quality characteristics of dumplings depend on the dough. People usually ask: what kind of meat is there? And at least one would think: what kind of dough is there? Because if the dough is gray, it means that the flour is rotten and sour. The dough should be slightly yellowish, this indicates the presence of an egg in it.

But especially the reputation of dumplings is spoiled by the cheap segment of store products. There - "horns and hooves": offal, veins, soy protein, egg powder, melange, flour the year before last, preservatives. These dumplings can last for years. But they have a penny cost.

If classic dumplings cost less than 300 rubles per kilogram, I have doubts about their naturalness. This is the minimum cost that adjacent productions in their stores can afford. Typically, butcher shops have passable dumplings at a fairly low price. This is a local production: so that the meat does not disappear, they grind it, stick dumplings - and freeze it. And in chain stores I have never seen hand sculpting at all. "

Through Bryansk - to Moscow

According to initial calculations, the purely raw material cost was about 110 rubles per kilo of classic dumplings, the real cost was one and a half times more. “And so I mold and think: if this product is thrown into the Moscow market, it will surely be in demand among the wealthy residents of the capital. Given that the price will be quite human. "

Ella did not think about any home delivery then. She was going to sell dumplings in bulk - to shops, preferably large ones. It was planned to stand out on the market precisely due to hand sculpting. The main message: we make a high quality product.

“I turned to friends-entrepreneurs who were close to grocery chains, asked to take me to shops that were ready to buy such a product,” says Ella. - In one network they agreed to try. I quickly opened an LLC, and while we were waiting for a contract, I started production. The strategy was as follows: we go to the Bryansk stores of this chain, build up turnover, make capital and go to Kaluga, then follow the same scheme. But the network started having problems, the contract was first postponed, and then they forgot about it. "

“If I started all over again, I would still start this story. The question is, what I was up to was not what it turned out to be. "

Home delivery has appeared in the range of services from despair. Ella has already rented a workshop, bought freezers, stainless steel tables, knives, rolling pins, an electric meat grinder. Bryansk prices for labor, raw materials and rent allowed starting at 100 thousand rubles. On average, renting a workshop costs an entrepreneur about 10 times less than in the Moscow region.

Ella waited for a contract from the store - and did not look for other buyers, focusing on production. The owner of the business made the first 70 kg of dumplings with her own hands, testing the raw materials and running the technology.

“I watched which flour, which meat is better. I calculated how much raw material is needed per kilogram, how much you can stick in an hour, etc. I kneaded a bunch of dough, tried different eggs, different ratios. It only seems to be molding and molding. But if you're making a premium product, be prepared to take into account a ton of nuances.

For example, I worked for a long time to make the dough stronger - then we could make it thinner. Thick dough in store dumplings is made not because they spare meat, but so that the dumpling does not fall apart during cooking. In the end, we figured out how to make a tight dough, and in our dumplings it is thin. However, due to this, the time for rolling has doubled, and this is money. "

The second person in the team was an administrator with a wide range of responsibilities - from organizing the supply of flour and meat to recruiting employees. Ella was next to take on board two flatters. At the peak of the season - in the winter of 2015-2016, there were six of them, and the total number of employees in the company was nine.

Over the year, the state has narrowed and expanded more than once. Today the company employs two molders, one of whom is a chef. The position of the administrator has been abolished. Drivers-couriers, accountant, technical support of the site were taken out for outsourcing. Ella herself manages the production remotely - in September she moved to St. Petersburg to establish sales here.

However, we are somewhat ahead of events.

Home delivery

“We sat and waited for the contract. I had some business in Moscow, and I wrote on Facebook that I launched a startup, I make dumplings, I can bring them. The people responded - in the end I brought a whole truck of goods to Moscow. Word of mouth began to work, orders from friends of friends were sent. I thought: while we are waiting for the wholesale, you can make money on this. Made an order form for Google, Facebook group", - says the entrepreneur.

The company's website appeared only in November 2016. Before that, the form was enough, but it was impossible to attach online payments to it, and the assortment had grown so much that it had to be shown in all its glory.

“Online payment is our insurance. When it was not yet there, customers paid for small orders in cash to the courier. Each time it was a risk - if the buyer refuses, the dumplings can be thrown away - the freezer bag has certain time work. This, by the way, happened - and it's good that the next client just took more. Now we work only on prepaid basis ”.

When it became clear that the promised contract with the store would not be, Ella tried to break into other networks. Economy-format stores disappeared immediately. But even those that position themselves as a premium class asked for an astronomical discount: “And so I offered them goods with almost no profit, just to get on the counter. But it didn’t grow together. In the end, I decided not to waste time shopping anymore. Since then, home delivery has become the main selling principle. "

Delivery times to Moscow are from three to eight days, the car goes to St. Petersburg once a month.

Assortment as a marketing tool

Initially, the company relied on only one "classic" dumplings with minced pork and beef. But when it became clear that there would be no stores and that they would have to work with the end consumer right away, it was logical to give him a choice. The second in the assortment were "Men's" dumplings.

“They were offered to be sculpted by my man,” Ella recalls, “said:“ Make big dumplings for the man to eat and it would be good for him. ” This is the same classic, only three times larger. And then the buyers joined in, began to offer: I want it with cottage cheese, I want it with fish. I introduced the Dagestani kurze, a product rare for our places. There is other modeling, pure lamb, whey, its own complex of spices. The calculation was also that Muslims would respond to the Kurze. Well, off we go. Dumplings, manti, cutlets, rolls, kupaty, dolma, stuffed vegetables, fish dumplings, berry dumplings, with squid, cuttlefish ink, etc. "

“We have come up with vegetable dumplings especially for those who are fasting. Unfortunately, they boiled over - after all, the dough is there without an egg. The problem was solved thanks to a vegan client - experienced in these matters, he gave us the secret ingredient. "

Today the assortment of "Dumplings" includes 94 products, of which there are 56 types of dumplings. All products are made in one workshop by the same craftswomen.

During the year, only one item was taken out of sale - dumplings with cheese and olives. Nobody ordered them. From time to time there is a buyer for other exotic species. The next contenders for departure are pink dumplings for children: the beet broth, which is added to the dough, is boiled.

“I am completely not guided by my taste. I like meat dumplings, and I don't understand sorrel dumplings. But people order, it tastes good for them, so we'll do it "

Everyone New Product Is a marketing move, a reason to talk about a new product, remind about yourself on social networks, interest potential buyer... The enterprise does not bear any costs and risks, since it does not hold commodity stock... Raw materials are bought on order - they paid so much, they mold so much. Made, frozen, sent for delivery.

“Of course, you can't work like that with wholesalers,” agrees Ella. “But our business is rapidly scaling. If necessary, we will make half a ton of dumplings in 10 days: three days to collect molders and buy freezers, and a week - for production. "

Between Miratorg and farmers

The volume for such a business as "Pelmeshka" is a lifeline, it can significantly reduce the share of non-food costs, which is slightly less than half of the total cost. We are talking about salaries, logistics, communications, workshop rent, etc.

More than half of the costs are related to the cost of raw materials: meat, flour, eggs, cheese, cottage cheese, spices and other ingredients. Modest turnover does not allow the company to take raw materials at wholesale prices, which greatly affects the cost price.

“In the premium segment, product quality is the number one factor. We cannot afford gray flour, the dough from which will crack. We cannot use egg powder - only selected eggs "

The enterprise buys pork and beef from Miratorg - the main capacities of the agro-industrial holding are based in the Bryansk region. Flour - the Chelyabinsk manufacturer "Makfa" (Ella Vetlugina's grandfather worked at this plant). The rest of the products - lamb, chicken, turkey, eggs - come from local farms.

“At first I thought that we would work exclusively with farmers, but not all farmers had proven meat. Therefore, I take pork and beef from mirotorgovye - they have meat that is both tasty and proven. But, alas, they don’t deal with mutton, ”says the owner of“ Pelmeshka ”.

Seasonal goods - vegetables, mushrooms (for example, chanterelles) and berries - are bought by the company at farmers' markets as needed. But truffles - from partners, the Moscow store "Mushroom Place". "We basically have nothing in the freezing, only fresh ingredients."

Cheese in Bryansk dumplings is produced by the cheese dairy of Oleg Sirota, a well-known apologist for import substitution. Ella was his guest and brought from there 100 kg of Imeretian cheese. Following this, several new types of dumplings appeared in the assortment at once - with cheese and potatoes, with cheese and cottage cheese.

Ella selects suppliers herself. During the first year of Pelmeshka, she changed suppliers of turkey, chicken and cottage cheese: “We have a rule: two complaints from a client - and we stop working with the supplier. It's tough, but otherwise we won't be able to maintain our reputation. Two clients complained of heartburn - and we went to work with another poultry farmer. We initially took cottage cheese from a factory, produced by a local enterprise, but switched to a farm one. And the cost for it immediately increased. "

Delivery - for outsourcing

Bryansk's advantages are not limited to delicious meat and cheap labor, but also its proximity to Moscow. The distance of 350 km allows to carry goods home to the capital's buyers.

“We tried to carry it ourselves,” says the entrepreneur, “we worked with a partner, but it turned out to be the most convenient to use the YouDo service - there is always someone who will do the task quickly and well. If he doesn’t do it, it will affect his rating.

Now we use the services of private drivers, the dumplings are delivered in freezer bags. In the summer, it happened that dumplings came a little melted, but this is not critical. We put additional batteries on the St. Petersburg flights. So far we have enough cars, but if we need to deliver half a ton, we will hire a refrigerator. "

At first, delivery was extended to orders over 2 kg, but given that the client always pays for it (it costs 350 rubles), this restriction was canceled. You can order as much as you like.

The "sundress" works best

While the best month for sales for "Pelmeshka" was April 2016, it brought 15% of annual revenue (turnover - 1.3 million rubles), about 400 kg of dumplings were consumed by customers per month. This was partly due to the rapid recruitment of a loyal audience - at this time there was an active growth, partly due to seasonality.

In summer, dumplings are rarely ordered - in May, diets, summer cottages, vacations begin. Demand rises when clients return to their apartments. High season is autumn-winter. November 2016 was good. Although December and January are worse than last year's - perhaps because prices have increased.

Initial investments in the business were repulsed after two months of the shop's work, the company finished the year in a small, but positive

“I noticed that of all the promotion channels - and we tried different ads - only personal recommendations work. The neighbor praised - the neighbor bought. A well-known blogger wrote that he liked it - and customers ran to us. This phenomenon influences demand more than seasonality, ”the entrepreneur assures.

The lion's share of Pelmeshka's products is supplied to Moscow, about 10% to St. Petersburg. Bryansk as a market turned out to be unpromising. “We tried to supply our dumplings to local stores, they were just taken home by the director,” recalls Ella. - This is too expensive a product for the local market. Yes, there are rich people here, but to reach them, you need to invest heavily in advertising - these costs are inexpedient. "

Prices: does not come out below

“When I calculated the price, I started from the cost price and a small profit. In fact, most of our customers don't even look at the price, unlike wholesalers. Any wholesaler wants the price 100% less, but then I will work in the red. Wholesalers are guided by the discount price of automatic dumplings - about 205 rubles per kilo. In them, we must lay raw materials, work, delivery, profit. This is unrealistic. In addition, the price for meat has risen by 25% over the year, and flour has slightly increased in price. Transportation costs have increased. And we raised prices. "

Today at retail Bryansk handmade dumplings cost from 649 rubles per kilo of "Tender" (with chicken) to 1,500 per kilo of "Truffle". Classic dumplings are sold at 799 rubles per kg, "Siberian" - at 999 rubles. Manty - from 899 rubles per kg, pasties and kupatas - from 699 rubles, dumplings - from 499 rubles.

At the current turnover, the company has nothing to save on, except that ordinary freezers are used, and not for emergency freezing.

“We tried to cut costs, tried other flour, local producers - nothing came of it. The molders asked to return the Chelyabinsk one, - says Ella, - We tried to beat the onion with a blender to speed up the process. As a result, about 40 kg of dumplings were spoiled. When you beat the onion in a blender or food processor, it gives juice, greatly softens the minced meat. To make it tasty, onions have to be cut by hand - we still do that. ”

Lyrical digression number 2: on the reputation of dumplings

“As far as I understand, the market for hand-made dumplings turned out to be empty, because it is hard to make money on it. As a result, manufacturers turn a blind eye to quality and begin to cut costs by cutting costs. It is easier for cheesemakers, they have more investments, more advertising, and, surprisingly, they have a clearer product.

The urban audience is ready to try our product with great difficulty, because over the past ten years people have got used to the fact that dumplings are such unhealthy food that is kept in the refrigerator just in case. Food that should not be fed to children. And we retrain the buyer, change his attitude towards dumplings. There are people in the capitals who have never eaten homemade dumplings at all, this is a surprise for them.

It turns out that in order to disperse demand, you need to change the attitude towards the product. This, again, is expensive - advertising works very poorly here. But for those who have already tried it, this is quite a festive product - we order dumplings for events, for birthdays. "

Sales markets

The first stores to sell handmade Bryansk dumplings were the Molochny Dvor chain - a significant event happened in July 2016. But after Ella raised the price following the meat producers, retailers stopped cooperating.

“According to the plan, another person was supposed to be in charge of sales in the company, but it so happened that this is also my function. All contacts with restaurants, markets, shops go through me, ”says the entrepreneur.

When it became clear that it would be difficult to enter the shops, Ella tried to take Moscow markets by storm. Since June 2016, Pelmeshka products have been sold at the Petrovsky Bazaar. But it was not possible to enter the Danilovsky market - they make their own dumplings there.

Business centers did not live up to the entrepreneur's expectations: for top managers, chefs make dumplings themselves, and public catering of a lower rank is not at all interested in such a product.

Cooperation with a Moscow restaurant that offered Bryansk dumplings in its menu could be called successful, but the restaurant closed. However, this experience has shown that restaurants are a potentially attractive category of partners, since they understand the cost of products. handmade... That is why, having moved to St. Petersburg, Ella first of all set her sights on acquaintance with the sphere of premium catering.

In addition, Ella loves St. Petersburg's appetites - residents of the northern capital order more per person on average than Muscovites. For example, the last batch, weighing about 70 kg, was intended for nine customers. But the biggest purchase - 21 kg of dumplings and semi-finished products - was made by a Muscovite.

Demand: from singles to losing weight

The audience of "Pelmeshka" is divided into several categories, which are united only by prosperity - not below average. The first category is family people over 30 who have many children. The second is bachelors. The third is businessmen who, in principle, love "all good things." The fourth big category is girls who are concerned about healthy eating. For them, "Diet" (beef, chicken), "Fitness" (turkey) and sugar-free berry dumplings have been specially introduced. By the way, the first two types are often taken by diabetics.

Most popular goods in the assortment "Pelmeshki" - classic dumplings (pork and beef), Siberian dumplings (beef), dumplings with potatoes and mushrooms, Dagestan kurze (lamb), dumplings from three types of meat, with red fish

“Everything else is for the assortment. Usually a person takes 5 kg of "classics", and one kilogram of some unusual ones - try it. For example, dumplings with squid. Or with cuttlefish ink - so far they have been ordered only twice. "

Expanding the assortment towards semi-finished products was the idea of the clients - some asked for manti, others for kupat, and still others for pasties. All these products could have been on sale earlier, but Ella waited until autumn to show the entire range on a new website with a "screwed-on" online payment.

Marketing is learned with experience

“If I were starting a business now, I would not count on wholesale, I would not waste time on it. I would not delay with the site and take marketing much more seriously - from labels to social networks. And, perhaps, I would have found a partner who would be engaged in sales. Because there was a moment when the business took off, which we did not work out in full force - it was necessary to spin this moment, and then it would “come by ferry”, - Ella is sure.

The packaging of Pelmeshka has changed several times over the past year. Initially, with a focus on stores, it was a plastic box with a sticker. However, it turned out to be cracking in the freezer. The box was replaced with durable freezer bags with a branded sticker. It turned out that the stickers in the freezer are peeling off. Then the stickers were replaced with a cardboard label with a hole, and they began to tie them with a linen string to the bag.

“Despite the fact that this is a premium product, it turned out to be unprofitable for us to make the packaging more expensive. This would make sense for supply to stores. But any box with a window will add 30 rubles to the cost. A private buyer will overpay them, but why? And the wholesaler will strangle himself for them - in the wholesale people bargain for kopecks! "

Pelmeshka lured new customers with partner discounts (for example, buyers of a fish store get a discount from Ella, and vice versa), and promotions (mushroom, berry dumplings as a gift). Everyone who brings a new client to the next order receives a kilogram of any dumplings as a gift. According to the entrepreneur, these events do not bring visible results - the audience is not important. But on the other hand, the base of reviews is accumulating.

In the summer, Ella tried to sell “dumplings subscriptions” for a period of three months to a year. The longer the term, the higher the discount: 3 months - 5%, 6 months - 10%, 12 months - 15%. The price included delivery once a month.

So, the set "On a diet" (3 kg per month) included three types of dumplings - "Diet", "Fito" and "Summer". A three-month supply (9 kg) cost 5040 rubles, and an annual (36 kg) - 18480. There were also sets of "Bachelor" (four types, 4 kg per month) and "Family" (four types, 5 kg per month). In absolute terms, the most expensive set was the family set - 60 kg per year for 34,800 rubles. It was an experiment - the offer was valid for several weeks. Two subscriptions were sold for 6 and 12 months. Most likely, the experiment will continue in 2017 - there are no subscriptions on the site yet.

Foggy future

“To be honest, it's not all that rosy,” Ella admits. - If we do not organically grow at times customer base or there is no investment to build it up, it will be hard. We are at the stage when we need to go to a new level, and there are no resources for this. "

To launch a large-scale advertising campaign, the enterprise needs investments. For Ella, this is a sore question: “I don’t really want to let investors into the business. Because after some time the investor will say that it is necessary to switch to automatic sculpting and go online. This is a different idea, a different business. In this sense, I would prefer to take out a loan - it will be my responsibility and I will not have to report to anyone ”.

"Later, when Pelmeshka becomes a big enterprise, we may have both a vending machine and a budget line of dumplings, but not in the near future."

A year ago, Ella tried to take a regional loan to open a business under a government program at 7% per annum. With this money, she was going to make the first batch for the stores.

“I was told that if I want to take out a loan of 1.5 million rubles, I must own two apartments: if I do not pay, one will be taken away, but I will not be left homeless. Then I went to commercial banks, but the overwhelming majority of them lend to an already running business - from a year or more. So this year I will go to banks again - maybe something will work out. By this time, you need to understand the advertising strategy so as not to waste money. "

In mid-2016, Ella made the decision to cut ad budgets, focusing on free promotion on social networks - Facebook and LinkedIn. Activity on Vkontakte, according to her, did not bring clients, as did paid advertising in groups. “Only recommendations worked,” the entrepreneur repeats.

To promote Instagram and Vkontakte is the task of this year. The company does not plan to expand its assortment in the near future. For complete happiness, it remains to introduce only khinkali: "But you have to learn how to make them flawlessly."

Pelmeni is a very popular product and is in demand all year round. It's a shame that manufacturers of dumplings add soy to the filling, and the minced meat itself is made from low-quality raw materials. The taste of homemade dumplings is quite another matter, it is radically different from the products presented on store shelves. That is why a dumpling home business is able to satisfy the need of buyers for a quality product and bring a good profit to an entrepreneur.

Today, a pack of ordinary dumplings costs about 90 rubles on average, while the price for homemade ones is several times higher. From one package of homemade dumplings, you can have about 30 rubles of net profit, and if demand arises, then the price can be raised. Simple calculations show that when using the simplest dumpling machine with a capacity of 12 kg / hour, you can earn about 2000 rubles for 8 hours of work.

At the beginning of the production of dumplings, you can use your own kitchen, which should fit everything necessary equipment... It should be taken into account that the room must be provided with several sources of electricity that are freely available. If there are no outlets nearby, then you can use an extension cord with a surge protector, its cost is 400-500 rubles. In addition, the room should accommodate a large table for the process of making dumplings. It will be useful to equip workplace an additional light source and a sink with running water. If things go well, then in the future you can develop a dumplings business at home to a full-fledged one or even.

Equipment for dumplings at home

To organize this, you need to acquire the appropriate equipment. It is clear that we are not talking about production plants; ordinary household appliances are suitable for home production of dumplings:

a freezer for storing finished products, it holds up to 100 kg of dumplings - this is quite enough for working at home. Buying a freezer will cost 7,000-12,000 rubles;
a meat grinder for the manufacture of minced meat, its price is from 2,000 to 6,000 rubles, but the performance of all is approximately the same - 1.5 kg of minced meat per minute, it is important that the meat grinder is equipped with a convenient loading tray, which will save time during production;
a dumpling machine - it can be mechanical, costing 1000 rubles, at the very beginning of the production of dumplings at home it is quite suitable, it is capable of producing 12 kg of products per hour. Over time, you can also purchase an automatic version costing about 70,000 rubles, in addition to dumplings, it is capable of producing noodles, ravioli and rolling out layers of dough for lasagna, while the sheet thickness is adjustable and, depending on the purpose of use, can be from 0.2 to 3 mm. The meat grinder comes with various attachments for molding dumplings and a measuring spoon. Meat, vegetable, cottage cheese, fruit and any other filling is suitable for production.

The recipe can be absolutely anything, the main thing is that it satisfies the taste preferences of customers. This will guarantee a constant demand for dumplings and will ensure sales growth. Since the taste of dumplings directly depends on the filling, it is preferable to use high-quality raw materials in production, as well as to develop some kind of "proprietary" recipe that distinguishes dumplings against the general background of similar products.

Forming dumplings will not cause any particular difficulties, since the instructions for the dumpling maker necessarily describe the process of their preparation. Many dumplings have the function of rolling the dough, it only remains to select the required thickness, for this you can use the appropriate attachment. Next, the rolled dough is placed in a chute, the filling is loaded and the molding proceeds, the edges of the dumplings can have either a flat shape or a wavy shape, this completely depends on the nozzle used. In general, the entire production process depends on the model and characteristics of a particular dumpling machine.

Note: You can download a ready-made business plan for the production of dumplings from our partners with a quality guarantee!

A real-life example of the successful production of dumplings by hand sculpting:

Sales of finished products

The first trial batch, as a rule, is sold in a circle of friends, acquaintances and neighbors, but you cannot do business on this, you need to look for additional places of sale - catering establishments and shops. But such places for the sale of dumplings require certificates and declarations of conformity. Usually, 2 declarations are needed, for each of the OKP codes, under which dumplings fall. To obtain certificates of conformity, it is necessary to develop and register technical conditions production. To do this, you need to collect the relevant documents:

lease contract;
copies of OGRN and / or TIN;
recipe;
mock up label.

The period for the development and registration of technical specifications is 10 days, and declarations of conformity are a little less than a week. Only a voluntary certificate is issued for this type of product.

Resolving questions about getting all required documents can seem daunting, or unnecessary if they fail. But nothing prevents you from trying to sell several batches in small cafes and among friends, if there is demand, then it is worth starting the paperwork for expanding the business. In any case, the purchased equipment will be useful for personal use.