Kitchen on Wheels step by step business plan. Profitable business: cafe on wheels. How to open a cafe bus. List of required documents and equipment How to open a cafe on wheels

A van with selfie pancakes, a wheeled diner from the Russian army and a food truck with Donald Trump's "absurd sandwiches" ... Read these and other examples of unusual types of mobile fast food trading and more in the material of the 1000 Ideas portal.

There are a lot of ideas for creating a snack bar on wheels. One has only to say that the first predecessors of modern foodracks appeared in the United States back in the 19th century. It is quite difficult for a novice entrepreneur to come up with something new, but to borrow one or several chips, please. In this collection, the 1000 Ideas portal has collected 35 examples of unusual food trucks and other types of street vending on wheels related to food.

Winnermobil by Oscar Mayer

A miracle called "Winnermobil" by Oskar Mayer selling hot dogs. The first such car was manufactured in the USA in 1936 for the special order of the founders of the brand, the Mayer brothers. The drivers of the Winnermobiles were called hot doggers, and their arrival made the locals and children extremely happy. Attention to this miracle on wheels does not subside among Americans to this day: "winners" in US cities are still driving around today.

Cafe shuttle

This mobile diner is called the Space Shuttle Cafe. Its history began in the 1970s, when a Californian decided to use part of the fuselage from a decommissioned American transport aircraft Douglas DC-3 and stick it on the school bus. In the future, the appearance of the diner was redone more than once, until the last owners decided to stop at the space shuttle.

Kitchen of "unwanted" animals

This food truck from Amsterdam is not famous for appearance, but by what he sells. In it you can buy dishes from animals, the meat of which a person uses either quite rarely, or even sends it to the trash heap. On the menu you can find pigeon rolls, pony burgers, as well as dishes from geese, parrots, crows and rodents.

Snowmobile Snack

This snowmobile was designed to deliver hot burritos to the slopes of California's Mammoth Mountain ski resort, giving skiers a great chance to gulp down their lunch as they descend the mountain.

Three-storey bicycle restaurant

A masterpiece of Vietnamese engineering is the Ta Di Oto three-story bike restaurant from Hanoi. It is a cycle rickshaw with a structure of somehow welded metal pipes. On the first floor there is a kitchen, on the second floor there is a bar - on the third - a restaurant and a lecture area.

Grocery store on wheels

Rollin "Grocer is a mobile grocery store in Kansas City, Missouri. Despite the city's growing downtown area, there is a shortage of grocery stores in the heart of the city. Inside you can find everything that is in a regular store, starting with fruits and vegetables and ending with canned food. ”Basically, the truck works for low-income urbanites who cannot afford to regularly shop in supermarkets.

Burger mobile

This burger mobile is parked opposite the Wesport Flea Market Bar & Grill chain. To create it came to mind the owner of the establishment, who "strained" with his idea one artist, whom he met in New York. Running through Central Park in the morning, he came across a peculiarly decorated car selling vegetarian food, after which he decided that such an idea would be ideal for a meat cutlet.

Martini van

You don't have to sell junk food, coffee, pizza or yoghurts from your car. For example, a van called Gray Goose is used by the owners as a ... martini bar. Inside the converted Citroen H van there is only luxury: marble bar coverings, forged and metal parts, glass showcases.

Pork food truck

Called Maximus Minimus, this Seattle-based food truck makes money in any weather, and its owner, as Americans say, brings home the bacon every day, which literally translates to “bringing home the bacon,” meaning making a living and supporting his family. The reason for this, of course, is the unusual and slightly creepy piggy truck shape. By the way, the food truck sells not only pork but also chicken sandwiches.

Bomber style van

The Gastro Bomber food truck operates in the American city of Dallas. Its design is made in the style of WWII bombers. Aggressive toothy look and holes on the body seem to make the buyer understand that the van has been in more than one trouble, but came out of them well done. The menu includes snacks like mashed potatoes with meat and different kinds pies.

Bigfoot with ice cream from Skoda

This is the world's largest ice cream van from Skoda. Its parameters cannot be called childish: "height" is more than 6 meters, weight - over 5 tons. To get to the window with the ice cream maker and get his portion, the child needs to climb a ladder. By the way, the sold delicacy itself also has impressive dimensions.

Beer bar-bike

The beer bar-bike is a very popular vehicle in Germany, but it is also found today in other countries of the world. You can rent it and travel around the city with a glass of beer and in the company of friends. Usually a beer bike is equipped with seats for 10-16 people, a beer dispenser, a beer keg and ... a sober driver.

Steampunk trailer

This steampunk fast food trailer was assembled by the Artisan Cake Company. You may ask: what is the point of creating such a style? Yes, nothing. The point is precisely in these very copper mechanisms and pipes that create the aura of steampunk. The main thing, as they say, is that the idea is striking.

Star fast food

From Fayetteville, USA, this food truck is inspired by Star Wars. Here you can enjoy themed snacks with movie titles. For example, a roll of cheese, bacon, turkey and cucumbers and garlic called "Chewbacca". The truck itself bears the parody name Grillenium Falcon. Recall that one of the main fictional Star Wars spaceships was called the Millennium Falcon - the Millennium Falcon.

Food Truck with Banana Cheeseburgers

You don't have to invest hundreds of thousands of dollars to make your wheeled diner popular. “Why not add something out of the ordinary to the menu, such as banana cheeseburgers,” decided this gentleman from Florida. From his food truck called Tropical Point, he sells Brazilian fast food, and for some reason, such a not-so-exotic ingredient like fried bananas and burgers with them is especially loved by the locals.

Student food truck

The thing about the Gryph "N" Grille food truck is that it caters for students. The truck is in the possession of the University of Guelph in Ontario. Students are offered not only affordable food, but also the opportunity to pay for it with a student card. In addition to the ordinary service at the walls of the educational institution, foodrak is used in university events so that students do not go hungry. They do not sell junk food from a student food truck, but only healthy food.

Restaurant in a double-decker bus

The distinctive features of this place on wheels are visible to the naked eye. First, it is a double-decker bus. And secondly, it is a double-decker restaurant bus. It appeared in Los Angeles on the idea of ​​two friends of entrepreneurs Travis Schmidt and Jason Freeman. From the old bus, they decided to make a gourmet restaurant for various nations of the world with gourmet dishes and a dining area upstairs.

Trump's wicked sandwiches

During the presidential campaign in Portland, Oregon, there was a food truck serving "Donald Trump's absurd sandwiches." The staff of the institution called "Donald Trump's BS" handed out five kinds of sandwiches in special packages with the most inadequate quotes of the presidential candidate, in the comments to which the factual errors of his statements were indicated. The name of each type of sandwich represented a myth attributed to Trump. As if hinting at the fortune of a billionaire, the creators did not stint on the design of the trailer and laid a red carpet in front of the entrance. In addition, the customer's order was first accepted by the concierge, who then passed it on to the chef.

Food truck with Indian tacos

The idea for the Off The Rez food truck from Seattle belongs to Mark McConnell and his lover, Cecilia Ricard. Inspiration came to Mark when he started looking for his native cuisine in Seattle restaurants and did not find it. After that, an authentically painted van selling Indian tacos appeared in the city.

Izh-keg

This old Izh, tuned for a wooden barrel, seen in Moscow, although not a diner on wheels, is so unusual that it would be a mistake not to mention it in our material. In such an unusual way, the owners of one of the capital's restaurants decided to attract people to their establishment for beer and barbecue.

This van, called the Pancake Selfie Express, is unique in that it sells pancakes with portraits of its customers. The customer is forced to take a quick photo of himself, and then the software on the truck prints his face onto the pancake. The van does not have a specific registration; the creators first of all decided to organize a tour of American cities such as Austin, Dallas, Los Angeles and San Francisco.

Mobile pizzeria

The famous pizzeria on wheels is the Del Popolo mobile bakery from San Francisco. To create this masterpiece, owner John Darcy worked with four designers and spent about 180 thousand dollars. Inside there is a real wood-fired oven for preparing classic Neapolitan pizza. At the same time, customers can observe the process through transparent glass.

Fugutrak

Puffer fish is a Japanese delicacy that can be fatal if not cooked properly. In many countries, you need to have a special license to sell this fish. But if you are a resident of Boston and are ready to risk your life right on the street, then the Fugu Truck is created especially for you.

Thank you van

It is difficult to think of a better advertisement for a food service establishment than positive customer reviews. And snack bars on wheels are no exception. Called the Giovanni’s White Shrimp Truck, this van has long been no different from other shrimp snack vans in Hawaii. But then one satisfied customer decided to leave an inscription with positive feedback on board. And thus he launched the chain: since then, the walls of the food truck began to be written with thanks on a regular basis.

Vegan food truck

The Randy Radish food truck has a radish image on board for a reason. From these vans, shoppers can get exceptionally healthy food made from fresh vegetables - no junk food. The birthplace of the vegetarian van is Lauren County in Virginia, USA.

Breastfeeding van

The Milck Truck was designed by American artist and mom Jill Miller. She drew attention to the fact that nursing mothers often do not have enough space for solitary feeding of the baby. Then she bought out an old van, converted it and placed a huge artificial breast on the roof. A conspicuous van began to drive around the American city of Pittsburgh, offering women a free place to breastfeed their babies.

Provocative fast food

This food truck from Los Angeles is known throughout America for its boring name. It is called Eggslut - the name combines the word "eggs" and the word "whore". The establishment itself mainly serves breakfast dishes.

Smallest food truck

The Verts Kebap, this Smart mobile dining room, was invented by two German students, Dominik Shtatniy and Michael Haye. The guys studying at the University of Texas at Austin decided to surprise the Americans with German engineering. Somehow they managed to fit the refrigerator, sink and oven into Smart. All this could fit into a small car only in assembled form - a tent is also required for the full-fledged work of the restaurant. The restaurant specializes in Turkish cuisine: kebabs and shawarma, which are very popular in Germany.

Aircraft van

This van was created by the French airline Air France and operated for only 5 days in Manhattan, offering free meals to all comers. Typically, many passengers like to complain about the quality of the food on board, so Air France decided to present itself in its best light. So, for example, the menu included smoked salmon and shrimp dishes, and two lucky people besides tasty food received air tickets to Paris.

Electric tricycle

The tricycle E-Tuk Vendo was developed by the Dutch company Tuk Tuk Factory specifically for catering. It works on electricity, while without recharging it is able to travel a distance of up to 60 km. At the same time, the creators made the tricycle powerful enough to withstand the work of the refrigerator. For the convenience of street trading, the E-Tuk Vendo is equipped with a folding table and a hinged window that opens outward.

Eco-friendly food truck

Another example of a wheeled diner powered by electricity is demonstrated by Greg Alden Steele's vehicle called the Philly Greens. Made a green truck based on Polaris Gem. Maximum speed- 40 km / h, without recharging the food truck can stretch 50 km. Not only does Philly Greens use sustainable energy sources, but its owner only sells organic, non-GMO seasonal food.

Peugeot's wheeled snack bar

The French company Peugeot has its own ideas of how a real urban food truck should look like. Le Bistro Du Lion is an elegant restaurant on wheels with a fully equipped kitchen, DJ space and a coffee machine in the trailer. Among other things, the van leaves no waste behind, as it is equipped with waste recycling facilities.

Food trucks of the Russian army

One of the reasons to be proud of the Russian army is the presence of army food trucks. You can usually see such trailers under the Voentorg brand at major events. For example, this handsome man in the colors of a military uniform was seen at the tank biathlon in Alabino.

Food truck for dogs

For Russia, this may seem surprising, but abroad you can find not only food trucks for people, but also for dogs. For example, this van called Milo's Kitchen, which toured US cities, offered our younger brothers to taste chicken meatballs, grilled burgers, beef sausages and much more.

Following fast food

Dentyne has come up with an unusual promotion to promote its chewing gum. To emphasize that gum needs to be chewed after every meal, Dentyone decided to make its own signature van that followed the food truck across the country and stopped at every stop. It was decided to name the campaign #FollowFood - that is, "Follow the food".

Technique of creativity "1000 ideas for social networks"

War is war, but you always want to eat - you cannot argue with this common truth. In megalopolises there are enough establishments where you can eat quickly and inexpensively, but often business citizens have a problem with a catastrophic lack of free time. And if he sees a mobile cafe or just a kiosk with a hot snack right on the street, he will certainly take advantage of this very opportunity, preferring this method of "snacking" to waiting in a stationary cafe. Therefore, this type of business is simply doomed to be successful. In this article, we will consider an approximate business plan for a cafe on wheels, which allows you to step by step consider all its important nuances.

Business relevance and profitability

One can agree that the competition in the catering sector is very serious today. Many experts associate the profitability of this business with its scale: it is believed that the project will pay off if the number of seats exceeds 50.

A van or a bus used for these purposes does not have such an opportunity, but 20-30 people is not so little, especially if the amount of downtime is minimal. If he is, he may well provide a good, but most importantly - a stable income.

The idea of ​​such mobile restaurants originated in the Land of the Rising Sun, from where it first migrated to China, then spread across Southeast Asia, and soon conquered the United States.

Currently, fast food on wheels has gained worldwide popularity, and recently this type of activity has acquired the status of legal in Russia. In most cases, regular trams, buses and trolleybuses with good capacity are used as a platform for such cafes. Maximum profitability is highly dependent on the season, therefore experts advise to set up business in the southern and tourist-attractive regions. Note that the regional authorities are empowered to introduce their own rules governing the activities of such establishments, including a complete ban on mobile cafes.

In addition to seasonal dependence, there is also a daily one: the peaks of visitors are in the morning, lunch and evening hours. The influx of visitors always increases on weekends and holidays. The main contingent of mobile restaurants is young people, and festive events are often held here. In any case, the cost of opening a mobile cafe is an order of magnitude lower than that of a stationary one. And what is important, it can come where there is an urgent need for it.

The specifics of a cafe on wheels as a business

Mobility is just the main thing from the classic options. Initially, you need to decide on the concept of a mobile establishment. If you are counting on a student and school audience, the menu should be appropriate, budgetary, and in this case, you cannot count on a quick payback.

Of particular importance is the arrangement of the interior of the establishment, taking into account the fact that the distances here are minimal, and the street visibility, on the contrary, is high. Exterior design is also a fundamentally important area: the bus can be turned into an effective advertising tool that attracts the attention of passers-by better than standard signs. Finally, the vehicle will have to be equipped with high-quality sound insulation so as not to disturb the residents of the surrounding houses, especially in the evening. If it is planned to hold ceremonial events in a cafe, you cannot do without high-quality audio equipment, for ordinary visitors the presence of a TV with a large diagonal and tuned to news channels will also not be superfluous.

It is also necessary to be able to use the mobility of the establishment, having developed the optimal route of movement, depending on the concentration of citizens at certain hours of the day. Finally, it is worth taking care of marketing gimmicks in order to attract new and retain repeat visitors by developing effective system bonuses, discounts, promotions. Advertising of the institution can be safely transferred from the street to online: a lot of people hang out on social networks, especially young people, and such promotion of services will be conditionally or unconditionally free.

Necessary conditions for starting a business

A business from scratch is not always the best option for opening it. In some cases, it will be preferable to purchase a franchise. The average market value of such a franchise is about 4.5-5 million rubles, you will not have to spend on the purchase of a vehicle, on advertising - the same as on kitchen equipment. Many franchise companies have double-decker buses in their fleets, which are very popular among the townspeople due to their exclusivity. The main disadvantage of a franchise is its high cost.

If you intend to start a business on your own, it will take a lot of organizational effort. To begin with, go through the official registration procedure (as an individual entrepreneur or LLC) and also obtain permission to open a mobile catering point from municipal authorities.

Activities involving the sale of products / by-products require obtaining an appropriate license. If you want to trade in alcohol, additional permits are required.

All employees are required to undergo a medical examination. It is highly recommended to conclude a lease with a trucking company to obtain permanent place(or special box).

What other permits are needed

When organizing a cafe on wheels, legislation requires the preparation of the following package of documents:

• state registration certificate (IP / LLC);
• documents for the vehicle used (PTS /);
• quality certificates for all products used;
• medical book for the barista.

In principle, that's all. Many start-up entrepreneurs are trying to obtain a permit from the regional department of Rospotrebnadzor by providing a notice of activities in the field retail, with the aim of greater legalization of business. Most often, such attempts end in vain. The reason is trivial, but many people do not know: the submission of such an application for the start of activities in the field of catering for an entrepreneur has no legal consequences. The fact is that you can start a business immediately after registering an application in the state register, which is maintained by Rospotrebnadzor. A small inaccuracy in the document is enough for the registrant not to accept the application. It turns out that the mechanism using notification registration of entrepreneurial activity does not contribute to the protection of the rights of the owners of the mobile cafe.

Purchase of equipment

The specifics of equipping a vehicle with kitchen utensils should take into account that such a mobile cafe does not have a full-fledged sink, so the only option is to use plastic disposable utensils. In addition, you need to understand that glass / ceramic dishes have every chance of breaking with any sharp acceleration or deceleration of the bus, and fragments can injure visitors.

You will need two separate tables for your kitchen utensils, coffee maker, refrigerators, and a microwave oven of sufficient power. Required equipment includes containers for storing dirty dishes and cabinets for disposable dishes. Don't forget knives, forks, trays.

Visitors will need to purchase comfortable furniture (tables and chairs), preferably without metal parts (wood or plastic). All interior items must be strengthened in one way or another to prevent their unauthorized movement when the vehicle is moving. In the summer, the presence of an air conditioner is mandatory, if the bus-restaurant on wheels will be used in the cold season, it will be necessary to mount a heating system (if it is not available).

Menu development

Perhaps all the organizational aspects taken together in terms of their impact on profitability cannot be compared to a successful cuisine. But here there are serious limitations - a full-fledged menu with dishes traditional for restaurants or cafes cannot be prepared - you will have to limit yourself to dishes based on semi-finished products. In this case, all you have to do is reheat the product and possibly improve its taste by adding some "secret" ingredients.

As for alcoholic beverages, then, at least at first, they need to be abandoned, preferring low-alcohol cocktails.

It is also possible such an option as cooperation with classic catering establishments in order to order first / second courses from them, but this is advisable only if there is a sufficient amount working capital... Of course, the institution with which you will cooperate must be budgetary, otherwise your expensive and gourmet dishes may end up not in demand.

Staff

The typical workforce of a mobile café includes a driver, a cook, and a waiter. In some cases, it is possible to combine the duties of a driver and a waiter, which will help you save a little. The chef will have to prepare not only dishes, but also prepare cocktails.

If you plan to work seven days a week, you will have to introduce a shift / rotational work schedule and double the number of employees.

Requirements for personal and professional qualities hired workers are standard - the availability of qualifications and experience, integrity and communication skills.

Route of movement

• The choice of the route of movement is of paramount importance, while it should be calculated on initial stage... Two options are possible here: moving the bus to the points where at a particular moment of time there is the greatest concentration of pedestrians;
• travel along a specific route with visitors, for example, to show city sights.

In any case, the route of the cafe on wheels must be carefully worked out so as not to get stuck in traffic jams every now and then. You should choose streets with good quality pavement. On weekends, it is advisable to include city recreation areas, parks, stadiums, beaches, cinemas, etc. in the bus route.

The financial part of the business

The most important part of any business plan is financial section- it is he who allows you to assess the profitability and profitability of the project. It contains two subsections: one-off capex and monthly expenses.

Let's start with the initial investment. They include:

• purchase of a vehicle and its conversion into a cafe - about 3 million rubles;
• purchase of kitchen utensils / furniture - 100-200 thousand rubles, depending on the number of seats.

In addition to these capital investments, you will have to spend money on kitchen equipment, as well as on fuel.

The salary fund is an individual matter, but it is unlikely that in a large city they will agree to work with a salary of less than 20 thousand rubles. It is on this figure that one should be guided. The salary of a waiter can consist of a fixed salary (10-15 thousand) plus a certain percentage of orders. The cook and the driver will only sit on the salary. You can do the bookkeeping yourself, but if it is burdensome for you, you will have to hire a separate accountant (for part-time employment).

As a result, about 150 thousand rubles / month will be spent on staff salaries. In order to reach a payback in several years, in this scenario, the monthly income should be at least 250 thousand rubles. This is realistic if you serve about 200 clients in one working day - you must admit that the requirement is quite feasible. Another condition for profitability is a high level of margins (in the region of 45-50%), since there will be overhead costs.

Common problems

Any catering project has a chance of prosperity. Moreover, such an unusual and innovative one. But many novice businessmen are stopped by organizational obstacles, in particular, problems with obtaining permission from the SES. Representatives of this organization can find fault with every little thing, refusing to issue permits. The only way to solve them (except for a criminal offense) is to correct all these shortcomings. Sooner or later, the representatives of this controlling body will have to yield.

Another serious point is related to ensuring the safety of visitors and staff (for example, in the event of a fire). Such a bus must be equipped with two escape doors, and not all vehicle models have this functionality.

For reading 10 min. Views 72 Posted on 04.11.2018

Every entrepreneur dreams of occupying an empty niche. The choice of such a market segment allows you to organize a business that has no analogues. As a rule, these types of entrepreneurial activities bring the maximum level of income. One of the rather promising areas is the opening of a mobile cafe. This project has a unique specifics and can compete with the classic formats of establishments. In this article, we propose to consider a business plan for a cafe on wheels.

A cafe on wheels is a format of an inexpensive, but decent and cozy establishment that is quite capable of competing with a stationary cafe

Mini-cafes on wheels: relevance and business benefits

Many experts in the field of entrepreneurship express their doubts about the effectiveness of this direction. To get high profits from the point Catering an area is required for the installation of fifty seats. The capacity of the bus, which is used to organize a business in this format, is about thirty people. Despite this factor, many entrepreneurs want to start working in this direction. Some of them say that the profitability of the project can be increased due to a higher margin than in classic establishments.

In order to create a full-fledged business, it will take a lot of time and effort.

The first mobile restaurants appeared in Japan. These wheeled eateries have a variety of dishes on their menu. Takoyaki is used as the main dish. This product has a high similarity with dumplings familiar to Russian citizens. The only difference is that octopus is used instead of meat filling. Much later, similar projects began to open in China and other Asian countries.

The American pioneer of this format is the renowned chef Roy Choi. In two thousand and eight, this man opened the first diner on wheels. Residents of Los Angeles could taste Mexican and Korean national dishes. Today, establishments in this format are opening all over the world. In America, a small restaurant is popular, where an old school bus was used as a mobile platform. This restaurant serves a variety of fast food snacks.

The Russian government approved this business format just a few years ago. Quite often in many regions of Russia you can see trolleybuses and trams using this format. As a rule, such establishments are open only during the height of the summer season. According to experts, this business format is advisable to use in those regions where tourist destinations are well developed. It is important to note that the regional authorities independently set the rules for such establishments. In some regions of Russia, this idea is prohibited.

Also, an entrepreneur needs to understand that this line of business is closely tied to the climatic conditions of the region and has a high degree of dependence on seasonality. In the summer months, the profit of the institution will be several times higher than the income during the winter. According to experts, the demand for the services of such cafes will increase during holidays... Also, mobile catering outlets are in demand among young people and those people who want to hold a festive event in an unusual way.

A cafe on wheels will cost significantly less than a stationary cafe, and it is able to come to visitors on its own

The specifics of this type of activity

As we said above, this business has a unique specifics. At the time of preparation, the entrepreneur needs to form a concept of the future project... Places with low cost meals are aimed at students and schoolchildren. It is important to understand that such a format of a mobile restaurant is unlikely to be able to quickly recoup the capital invested.

When developing the concept, it is necessary to take into account the interior design of the cafe on wheels. The interior deserves special attention. An aspiring entrepreneur can turn the body of a vehicle into a real advertising tool that will attract the attention of the people around. The bus itself must be equipped with a soundproofing system. This step must be performed in order not to disturb the peace of local residents in the evening.

Many entrepreneurs recommend installing a high-quality video and audio system on the bus. Such technical equipment may be needed during the celebrations... It is due to banquets that such projects receive the main profit. In order to carry out such events on a mobile platform, it will be necessary to develop a special entertainment program.

The mobile cafe should move along a pre-developed route. When developing a route, it is necessary to include in the project the passage, close to various sights and cultural monuments. In order to advertise his business, an entrepreneur needs to develop various promotions. As such promotions, you can distribute discount cards and give bonuses to birthday people. In addition, you need to do the advertising of the project on social networks.

How to start a business

The organization of this business requires a titanic effort. An entrepreneur wishing to occupy this niche will need to obtain many different documents and coordinate the work of a cafe with government agencies. Below we propose to study a short list of organizational nuances that need to be resolved at the preparation stage.

The necessary conditions

Today, entrepreneurs can choose between building a project on their own and purchasing a franchise. The cost of a franchise for such a project is more than four and a half million rubles. Franchise owners provide their customers with not only the right to use the brand, but also a vehicle equipped with all necessary equipment... In addition, franchise owners independently advertise the business of their new partners. It is important to note that the use of a double-decker bus provided by franchise owners can add additional organizational complexity.

The high cost of this franchise forces many entrepreneurs to independently engage in business development. In order to open an institution in this format, you must go through official registration. In addition, you will need to obtain documents authorizing the opening of a mobile catering point. Since opening a cafe implies retail sale different goods, then the entrepreneur will need to obtain an appropriate license. If you want to sell alcoholic beverages, you need to obtain additional permits.

In addition to all of the above papers, the entrepreneur will need to obtain permits from sanitary service and fire safety services. Also, all employees of this institution must undergo a mandatory medical examination. Many businessmen recommend that beginners conclude a contract with the transport service of their city in advance to rent a parking lot or a special box.

The mobile cafe on wheels is a van with a fully functional kitchen and the necessary equipment

Purchase of the necessary equipment

When choosing kitchen utensils, you also need to take into account the specifics of this project. Among all the nuances, the lack of a sink should be highlighted, where you can wash dirty dishes. It should also be understood that glassware can break if the bus stops abruptly. In this case, the entrepreneur will need to include in the expense item the costs of purchasing new dishes. In addition, small shards of glass can injure the customers of the establishment.

To equip the kitchen, you will need two special tables, where various appliances will be installed. You will also need to buy a coffee machine, refrigerating chambers and a microwave oven. In addition, special cabinets are needed for storing disposable tableware and containers where used plates will be stored. When buying kitchen utensils, you need to consider every little thing, from forks and spoons to trays.

In the part of the bus that will be reserved for the organization of the hall, tables and chairs must be installed. As a rule, all furniture used in such establishments is made of wood or plastic. ... All interior items must be carefully bolted to the floor and walls of the vehicle. In the bus itself, it is necessary to install an air conditioner and establish a heating system.

Developing a successful menu

Menu development requires a competent approach from the owner of the establishment. Many businessmen recommend that beginners give up strong alcohol in favor of low-alcohol cocktails. It is important to note that these establishments cannot be equipped with traditional cuisine. This means that the menu will be based on semi-finished products. The restaurant chef on wheels only needs to reheat the main product and add additional ingredients.

Some entrepreneurs prefer to cooperate with classic establishments, ordering various side dishes and soups from them. This approach is more appropriate in the presence of large capital. You also need to understand that in this case it is necessary to cooperate only with budgetary institutions. Many visitors to mobile cafes will not be able to afford exquisite and expensive meals.

Hiring

Considering a cafe on wheels as a business, it is necessary to pay special attention to hiring personnel. The staff of this institution must include a waiter, a cook and a driver. The duties of the chef include not only cooking, but also making cocktails. If such a project involves working seven days a week, you will need to implement a shift schedule. In this case, the amount staff units should be doubled. It is very important that all hired employees have experience in a similar field.

The triumph of such an establishment largely depends on the owner's imagination - an entrepreneur should try to make his establishment special, give it a "zest"

Determining the route of movement

The issue related to the choice of the route of movement of the mobile cafe is of paramount importance at the stage of preparation. In the event that the bus is rented by a company of several people, it is necessary to provide customers with the right to independently choose the route. In other cases, the business owner is advised to independently explore his city by choosing streets with high-quality road surfaces.

One of the rather promising options is the inclusion of various city attractions in the route. Such a program is suitable for tourists and those people who have visited a particular city for the first time. On weekends, it is more advisable to include city parks in the route. Such a travel schedule will be in demand among couples. When developing a route, it is necessary to take into account city traffic jams and other nuances associated with the movement of the bus.

The financial part of the issue: costs and payback

Having considered all the key nuances associated with this business format, you should move on to the financial component. The initial costs should include the following costs:

1. Buying a bus and its subsequent re-equipment- three million rubles.
2. Purchase of furniture and kitchen utensils- from one hundred to two hundred thousand rubles, depending on the number of seats.

Thus, the amount of initial investment in this business will amount to more than three million rubles. To this amount, you need to add spending on Maintenance equipment and the purchase of fuel. The issue related to the formation of the salary fund deserves special attention. The wages of drivers must be at least twenty thousand rubles per person. The earnings of waiters can vary from ten to fifteen thousand per month, plus a certain percentage from each order. The chef's earnings should be about ten thousand a month. The business owner can independently conduct accounting, which will significantly save money. The total amount of monthly expenses will be about one hundred and fifty thousand rubles.

If there is a revenue of one hundred and twenty-five thousand per month, this investment will pay off within a few years. This revenue can be obtained by serving more than a hundred customers during the day. The markup on the product should be about fifty percent. Only upon reaching such an indicator, the enterprise will be profitable.

Catering on wheels requires careful route planning and the identification of correct and profitable stopping points.

What problems can you face

The implementation of the project under consideration makes it possible to create a unique institution operating in an unusual format. However, many entrepreneurs face the difficulty of obtaining permits from the sanitary and epidemiological control service. These authorities may refuse to issue permits, which puts an end to such an idea.

Obstacles on the part of the control authorities are explained by the requirement that catering establishments be connected to city communication networks. It is also necessary to take into account the fire safety rules. According to these rules, the catering point must be equipped with two emergency exits. Typically, most bus-based mobile cafes have only one door.

Conclusions (+ video)

An entrepreneur who wants to implement this project can buy a mobile cafe on wheels on a franchise or independently deal with all organizational issues. The creation of such a business is advisable only in those cities where the population is more than half a million people. Most of the inhabitants of provincial cities prefer to dine and dine at home. Also, it is imperative to take into account problems with the quality of the road surface.

In contact with

• The location is our everything!
• Land issue
• Which franchise to choose
• OKVED code
• Staff
• Suppliers

When talking about eateries on wheels, we primarily mean mobile kiosks, carts and auto-buffets. For the most part, it is "mobility" that attracts many beginners to this business. It didn't work in one place - nonsense, a diner on wheels easily moves to a new trading location. Small business investments, relatively "easy start", low market saturation and a wide range of franchising solutions make street fast food on wheels a very attractive business ...

Kitchen on wheels where to start

Before planning the placement of the outlet and making the menu, you need to go through the competing catering outlets and look at the range of their products. As a rule, it is not very wide, but includes a variety of yummies and pastries. You can offer visitors:

• Shawarma
• Hot dogs;
• Pizza
• Samsa

Hot dogs and shawarma are always in demand. It will be good if you can offer a wide range of hot and cold drinks. You can also open a diner, for example, in the format of a pancake or national cuisine. If you decide to work on a franchise, then you will already be offered a ready-made set of dishes.

Basic concepts of fast food on wheels

What kind of eateries are there and which one is more expedient to open? Snack bars can be very diverse in their format. There are mixed type eateries that sell wide range of fast food: pies, donuts, pancakes, hot dogs, etc. Or a diner can be based on one product: pancakes, pies, donuts, dumplings, tea, grilled chicken and shawarma.
The type of products sold is highly dependent on the location of the diner. For example, in the residential areas of the city, it is more advisable to open grilled chicken or dumplings for those who have no time to cook at home. But on the central streets and train stations, this type of product will not be in demand, since it is not possible to consume chicken or dumplings on the go. Pies, shawarma, pancakes and hot dogs - these are what is better to sell for "pedestrians". At the same time, in the dormitory area, the pies are not so good, since most people prefer to eat full-fledged food at home.

The location is our everything!

A lot in this business depends on the location of the outlet. The assortment, the design of the diner, the polite staff will not play the same role as the right place. It so happens that a diner in one place earns several times more than a similar point 50 meters from it.

If it is planned to open a 24-hour retail outlet, then the issue of choosing a location becomes even more important. Such a point requires a continuous flow of visitors at any time. The best option in this case is the location of the diner near the road. In this case, taxi drivers and young people will be the main clients at night.

Land issue

To start a "snack business" should not be with the purchase of equipment, but with the approval of the location of the point. If your cafe has wheels, it doesn't mean that it can park in the same place as regular cars and freely sell fast food. Such an action will certainly attract the attention of the regulatory authorities, the district administration and police officers. An administrative fine can be imposed for such a violation.

To avoid such persecutions and to gain a foothold in one place, you should contact the owner of the land plot with a request to rent a trading place, or obtain an appropriate permit. If the land plot belongs to the municipal authorities, then the lease should be addressed to the city (municipal) property management committee. As a rule, it is this department that deals with the conclusion of lease agreements. In addition, in the trade department of the administration, you can be presented with a layout of non-stationary trade objects, that is, those places where it is possible to place such objects without any "administrative delays".

How much money does it take to open a diner on wheels

The advantage of such a business is the relatively low start-up costs, as opposed to opening a stationary catering point. A car buffet or a trailer equipped for a diner will cost an entrepreneur no more than $ 20,000. The supported option will cost even less - from $ 10,000. Plus, some costs can go to creating a corporate identity for the diner, organizational costs (business registration, approvals and permits) and the purchase of the first batch of products.

Which franchise to choose

Starting a franchise business will help reduce the risks of a bad start. In some cases, this may turn out to be a somewhat more expensive solution, but a businessman, opening under the wing of a well-known network, receives a lot of advantages. Firstly, you do not need to worry about the design of the outlet, equipment, technology and the range of goods sold - everything is provided by franchising.
Secondly, franchise company will train your staff absolutely free of charge, give recommendations on how to increase the diner's income and will accompany your business in the future. Thirdly, by opening under a well-known brand, you start selling a well-known product that does not need to be further promoted - the consumer already knows what he is buying. Therefore, there is an almost complete guarantee that your point will be profitable, you just have to not be mistaken with the location. The only disadvantage of cooperation with a franchise network can be described with the following phrase: you are using someone else's brand - be so kind as to work by its rules!

OKVED code

After purchasing an autobuffet, it is necessary to register an entrepreneurial activity (individual entrepreneur or LLC) in the local tax office... When filling out the application, you should indicate the OKVED code 55.30: "activities of restaurants and cafes", which also includes the activities of snack bars.

As the taxation system for the diner, the special regime is most often chosen - UTII, which sounds like "imputation" in the language of business. This is the most advantageous type of taxation for this business and the amount of the tax largely depends on the area occupied by the object (and it is usually small) and the mitigating coefficient k2 established by the regional authorities. The autobuffet itself, since this is a vehicle, should be registered with the traffic police.

What documents are needed for an auto kitchen

After registering the business and installing the diner, the facility will need to be approved by the regulatory authorities, namely Rospotrebnadzor and Pozhnadzor. To coordinate the work of the diner, Rospotrebnadzor must provide: a disinfection agreement, a clothing cleaning agreement, a ventilation system inspection agreement, a garbage and solid waste disposal agreement. In general, for general information, you can study SanPiN 2.3.6.1079-01 - "Sanitary requirements for catering organizations".

Staff

To ensure the smooth operation of one diner will require the employment of at least two vendors. Work schedule - 2 through 2. Wages it is better to pay on the basis of salary + percentage of daily earnings, but not less than a fixed amount (for example, at least 400 rubles for going out on a shift). Thus, the motivation of the staff is significantly increased.

Ideal Diner Worker Image: A woman between the ages of 30 and 50 with at least 5 years of food service or trade experience. Finding such a person is not easy, but it is these workers who make the diner truly successful.

Suppliers

A separate issue is the search for suppliers of products to the diner. As a rule, some time after the opening, the suppliers themselves will make themselves felt. Depending on the type of fast food, these can be local producers. For grilled chicken snacks, the main suppliers are local poultry farms, for snacks - pies - local bakeries. In addition, you can tout semi-finished products (for example, puff pastries, pancakes), and bake the finished product directly at the point of sale.

How much can you make at a diner

It is not worth waiting for a large income in the first months of work, since the point is still only gaining a constant clientele. It is also not recommended to install high prices and dumping. Ideally, prices should be slightly higher than at the neighboring counter with grandma, but lower than at McDonald's.

At a promoted outlet with good service, revenue in the spring and summer period reaches $ 600-800 per day. In winter, income falls somewhat, as it is not always convenient to eat “fast food” in cold weather, so many people prefer to eat in stationary establishments.

As for competition, you should not be afraid of it. Wise businessmen reason like this: "You shouldn't be afraid of competitors, you need to analyze them." In general, street fast food has one peculiarity. When a diner is located near well-known food chains, for example, "Kroshka-Potoshka" or "Stardogs", revenue does not fall, but on the contrary, it increases. Here, the effect of the "food zone" is triggered, when the consumer knows in advance that in such and such a place it is possible to have a quick snack. And that's why all the eateries in such places have a high income.

Step-by-step plan for opening a diner

Before drawing up a business plan, you need to understand the features of the diner on wheels and how it differs from restaurants and cafes. First, decide on a pricing policy, since you will have to work with people with low income: students, schoolchildren, state employees. Secondly, do not skimp on the quality of products - find good suppliers. The next step is to choose the location where your establishment and vehicle will be located. After that, you need to start purchasing equipment and recruiting personnel. About the work of snack bars on wheels.

What taxation system to choose for business registration at the opening of a diner

When registering a business, you can specify the UTII taxation system or a simplified one. Many entrepreneurs choose the latter option. To do this, you need to submit an application to tax authorities on the transition to "simplified".

Mobile fast food establishments are quite a lucrative line of business that is perfect for aspiring entrepreneurs. This format has not yet become widespread in our country, so any beginner has every chance to take his place in this market. We will tell you how to open a fast food on wheels in your city and quickly return the initial investment in this article.

What is fast food?

Fast food made from semi-finished products is in great demand both in large metropolitan areas and in small provincial towns. It has a pleasant taste, affordable price and high calorie content. The most profitable format of a fast food establishment is fast food on wheels as a business.

A small mobile van, with the right approach, will bring more profit than a stationary fast food business cafe. During the day, you can trade hot dogs or hamburgers from the wheels near business centers or educational institutions, and in the evening move to parks or squares.

How to open a mobile fast food outlet?

To avoid any problems, before opening a street fast food as a business, you need to agree on the location of the van with local authorities... You do not have the right to park where you want and do trade. Such actions are considered an administrative offense under the laws of our country. Therefore, after you choose a place, you need to find the owner of the land and issue an appropriate permit. If you want to set up a point of sale in an area owned by the city authorities, apply for permission from the local administration.

After choosing a location, you need to develop a clear fast food business plan, analyze the level of competition in your locality and draw the appropriate conclusions. If your city already has a network of mobile eateries, you need to carefully consider how you can attract customers to your business. This is very important point not to be overlooked.

Business registration

Before starting a fast food business, you must register with the tax office as individual entrepreneur or a legal entity. The activities of such catering establishments are regulated by OKVED 55.30. As for taxation, it is better to choose UTII. In this case, the amount of tax will be charged depending on the area of ​​the outlet. Also, do not forget that the van is considered a vehicle, so you must register it with the traffic police.

In addition, it is necessary to coordinate the work of fast food with Potrebnadzor, SES and fire inspection. If you have never come across such documents, contact the specialists for help.

Equipment

To save money at the start, you can initially purchase inexpensive used fast food equipment on wheels. It is better to draw up an accurate list of equipment, dishes and utensils after you have decided on the assortment. Typically, a fast food van on wheels is equipped with the following equipment:

• Microwave (for heating food);
• Grill oven;
• Coffee maker;
• Heated counter;
• Fridge;
• Cooler with water.

To buy fast food on wheels with everything necessary equipment, you need about 20 thousand dollars. If you rent the right van, your costs will be cut in half. This is a great option for aspiring entrepreneurs who are interested in.

Staff

To ensure the smooth operation of fast food, you need two salespeople who will work on schedule 2 through 2. If we talk about a salary, it is best to pay a certain salary + a few percent of the daily proceeds. At the same time, the seller's salary should not be lower than a fixed amount, for example, 400–500 rubles per shift. This will allow you to increase the motivation of your staff and set them up for quality work.

The ideal fast food worker is a woman between the ages of 30 and 50 with experience in the catering industry. Finding such employees is not easy, but this will make your point of sale more successful.

If you plan to organize in parallel, it is advisable to hire a professional pastry chef and technologist who will develop the formulation of the dough and fillings. Another new and quite profitable line of business is. Such products attract the attention of customers and, accordingly, increase the profitability of the enterprise.

Range

Before you draw up a business plan for opening a fast food, you first need to decide on the assortment, since the choice of equipment and, accordingly, the size of the initial investment largely depends on this. Perhaps it will be a single product or a wide variety of dishes that you can eat on the go. When developing a fast food business plan on wheels, the assortment can include:

• Pancakes with different fillings;
• Shawarma;
• Hot dogs;
• Pies;
• Vareniki;
• Chebureks.

Such food will be bought by passers-by who want to have a quick bite on the way without changing their route. It is desirable that a stream of people constantly pass through your outlet. In this case, it will bring a decent profit.

If you want to open a small fast food business in a residential area, the range of the establishment should include:

• Grilled chicken;
• Frozen semi-finished products;
• Homemade baking.

People who come home late from work will love to buy food that doesn't have to spend a lot of time preparing. The most profitable format is a 24-hour fast food establishment. If you want a quick return on your investment, ask by the road. Of course, in this case, you will have to spend a lot of time on registration permits but it will be worth it, since such a business will generate a solid income.

Financial investments

The biggest advantage of a mobile fast food outlet is its low investment. At the moment, the price of fast food on wheels ranges from 15–20 thousand dollars. Another 5-7 thousand dollars will be needed for the purchase of products, the creation of a corporate identity, business registration and other organizational expenses.

If you are not limited in financial resources, you can buy ready business fast food or open it for a franchise. This will require a large start-up capital. But in this case, you will significantly reduce the risks associated with a bad start. In addition, an aspiring entrepreneur who buys a fast food on wheels franchise gets whole line advantages:

• Free expert advice;
• Personnel training at the expense of the franchise company;
• Work under the name of a promoted brand;
• You are selling a well-known product that does not need additional advertising.

To achieve a quick payback, it is best to start a business with several vans in different areas of the city. The most important thing in this business is not to be mistaken with the location of outlets. The only drawback of buying a franchise is that you have to work by someone else's rules. If you are attracted to such activities, take an interest. This successful promoted brand is very popular all over the world, so such a catering establishment will bring you a decent profit in any case.

New formats of street food New formats of street food

Profit

Now let's try to figure it out, in the field of public catering? In the first months of operation, as long as there is no permanent clientele, fast food will not bring big profits. To attract buyers, offer them affordable prices. They should be slightly higher than in neighboring canteens, but at the same time lower than those of competitors.

A promoted point with a high level of service in the warm season brings 600-800 dollars in revenue per day. In winter, there are fewer buyers, since it is not very convenient to eat outside in frosty weather, so many customers go to stationary establishments. To keep your revenue constant, offer your customers a variety of Additional services... Not a bad income in winter time brings takeaway coffee as a business or food delivery to offices.

Profitability

Trading on the street has many advantages and is highly profitable. Since you can move your outlet at any time, there is no need to issue a land acquisition for it. Thanks to this, you can significantly reduce your running costs. Typically, they are no more than $ 600-800 per month. Revenues from mobile eateries in the summer are much higher than similar fixed establishments.

The payback period largely depends on the format of the institution. A street mobile stall pays off in just 6–8 months. If you want to open a stationary fast food restaurant, the initial investment can be returned only after 2-3 years.

conclusions

Despite the fact that many people consider fast food unhealthy, the demand for fast food continues to grow. The main reasons for such popularity are cheapness, efficiency of preparation and excellent taste. If you want to open a profitable business during the crisis in 2020, try to implement such an idea in your locality. We wish you success and good profits!