High-margin products from china. Why entrepreneurs need high-margin niches Popular products of the year

Hello dear reader! I am glad to welcome you to the vastness of our business magazine.

Recently, my colleagues and I thought about the question of which product is the most popular in Russia. I think every thinker sooner or later comes up with this question. Personally, he began to torment me from the moment when we decided to launch our online store, but that's another story.

Usually, one question causes a series of subsequent ones, so today there will be not only the top-selling goods in Russia, Ukraine and the CIS - we will also consider with you:

trending products in online sales;
what is in demand on message boards (www.avito.ru);
top 10 purchased products worldwide;
What's on this moment bought by a Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article – general development, expansion of consciousness. You will learn how to analyze the demand for a product and its seasonality using publicly available Internet tools, and most importantly, you will be able to show off new knowledge in front of your comrades. Let's start!

The best selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it's interesting. You have a minute to think for yourself which product is the best-selling in Russia.

And no, the answer is not food, not cigarettes or even alcohol, but we buy it almost every time we go shopping in a store or market. In general, the purchase of this product takes place automatically. Have you guessed?

So, the title of the best-selling product in Russia is the usual one. plastic bag ... Even on such a seemingly insignificant product, you can make millions of rubles.

The world has already begun to realize that plastic products cause great harm to the environment. environment... The problem is that polyethylene does not decompose for a long time, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the USA and Europe, they began to refuse cellophane bags.

What to focus on when choosing a product for sale?

If you are interested in a product for sale, you should go the other way. You shouldn't be looking for the most popular goods, which are bought by the population in “wagons”. First of all, we need to look at the prospects and profitability - our product must also be ready for unfavorable conditions, since economic crises are not uncommon now.

The list of the most bought goods in Russia contains the following:

small household appliances;
electrical goods;
sanitary goods;
everyday tools;
household chemicals;
clothing and footwear;
childen's goods;
other goods of daily use.

Let's go through the list of the most demanded products:

meat (beef, pork, chicken, turkey);
semi-finished products;
chicken eggs;
frozen seafood (fish);
vegetable and butter;
cow's milk;
flour and pasta;
sugar and salt;
Black tea;
cereals (buckwheat, rice, millet, oats);
vegetables (potatoes, carrots, onions, cabbage);
apples, bananas.

Has something more demand, something is smaller. How to decide?

Focus on your interest and think what is closer to your heart.
Everything is learned in comparison: in order to make a choice in favor of a particular product, an analysis is needed (there will be a separate article about this).

It is beyond the scope of the article, so we will consider this problem in more detail another time. And now let's start compiling a rating of the most bought goods by Russians on the Internet. Go!

Top best-selling products on the Internet in 2017

The Internet is a large and interesting market for three reasons:

now the Internet coverage in Russia is about 74%, while there is a constant growth;
share of older users age group also increases;
mobile Internet audience rushes at cosmic speed (30-40% of people visit our site from smartphones or tablets).

70% of all Russian Internet users entered the network at least once from a mobile device - a year ago, for example, this value was 56%.

Where does this rapid growth of the Internet lead? Together with it, the demand for goods and services increases, and this is what we need. Next, we'll look at:

the most demanded and popular products in online stores;
the most trending and hot products on one-page pages for today.

1. Search for a product in demand for an online store

In an effort to track the most in-demand and popular products in online stores that are best bought by the public in 2016, we came up with the following top 10 list.

Small household appliances are the leader in online sales today. The low price and compact size make these products almost ideal (but this product is not suitable for sale in your online store).
Perfumes and cosmetics .
Mobile devices.
Laptops and tablets.
Internet gifts and toys.
Licensed software.
Clothes and footwear.
Books. Surprisingly, paper books are still popular. It would seem that they are expensive, in addition, there are many sites where you can download the literature of interest in electronic form for free. However, this does not stop paper books from selling.
Online ticket booking. You will not be able to imagine how many planes are in the air now (when you have a free minute, go to flightradar24.com - this will expand the boundaries of your consciousness).
Large home appliances.

Most of the listed products will not work if you are planning to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to make money normally, you need to order in bulk. It is unrealistic to compete with large players who take goods in large wholesale and sell at prices typical of regular stores.

2. One-page: what is it and why is it needed?

One-page, landing page, landing page, landing page are all synonyms.

There is such a category as wow-goods (in Russian wow = wow) - impulse demand goods. Have you ever had such a thing that you walk past a shop or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you did not even know about its existence? Chances are high that it was a product from this category. TV shops often sell wow goods too. Here are some examples:

an effortless slimming belt;
simulators that pump muscles without your participation;
all kinds of water, light, fuel economy, etc .;
creams to enlarge something;
copies of branded watches, iPhones.

Are you familiar with CPA networks, affiliate marketing and traffic arbitrage? If not, there will be a separate detailed article about this. In short, a CPA network is an intermediary between a webmaster (the person who works with sites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-page sites. Remember the phrase that demand creates supply? In the case of these guys, the opposite is true.

Here is one of the many pater networks - http://m1-shop.ru/. After registration at the link http://m1-shop.ru/ofers, the offered goods will be available, with which you can familiarize yourself (about 300 offers). I will cite 10 of them that were top at the time of this writing.

So, your attention is presented to the top of the most popular products that are sold through one-page sites in large volumes.

Mask for blackheads and acne Black Mask.
Solar powered PowerBank.
Army Wrist Watch Amst.
AB Gymnic belt.
Corrector MAC.
Waist Trainer Corset.
Mangosteen is a slimming syrup.
FishHungry Bite Activator.
Hair spray Ultra Hair System.
Titan gel.

Some data from Avito - the largest bulletin board in Russia

I tried to find information for 2016, but only came across an official report two years earlier. Since there is fish without fish and cancer, we will continue to talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Carrying out the research, Avito analysts found out that website users skimmed 34.4 billion rubles in such product categories as:

personal belongings;
goods for home and summer cottages;
hobbies and leisure;
Appliances;
goods for pets.

A third of the turnover was taken over by the categories "Personal belongings" and "Goods for home and summer cottages" (6.5 and 5.5 billion rubles, respectively). Funny point: Compared to the previous year, sales in these categories grew almost the same - by 38.6% and 38.3%.

And the best-selling category of goods turned out to be “ Consumer electronics»: Laptops, computers, video and photo cameras, smartphones and other gadgets for 15.2 billion rubles were sold on Avito. The amount is not small, but when compared with the previous year, the growth is only 13.2%.

3.5 billion rubles were spent on Hobby and Leisure, an increase of 47.4%. And they did not spare money on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

fan;
netbook;
swimsuit;
smartphone;
prom dress;
tent;
Yorkshire Terrier;
video card;

From this list, we can conclude that demand is strongly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are about to open an online store or start your own business, it is important not to miscalculate the seasonality of the product.

Let's look at the product that is at the beginning of the top on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to measure user interest that can be applied to the product we have selected. Before starting work, you need to register / log in to the service. If you do not want to constantly pop up captcha, it is better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at the data for Russia, Ukraine and other CIS countries). Next, in a special field, I enter the request “buy a fan”, as it more accurately reflects the intention of users than just “fan”.

The service shows that over the last month there were 236,554 impressions for this request (wow, not bad!). We can conclude that the product is in demand. And I'll check the seasonality of this product! I just did a search for "By words", now I will switch the checkbox to "History of requests" and see what happens. The graph shows that in 2016 the demand for fans has doubled compared to last year (apparently, this year is VERY hot). So, if you bought fans and started selling them in the winter, it probably wouldn't work. Therefore, never buy a product without testing demand!

Of course, the example I gave is obvious - it is clear that it is hot in summer, and the demand for fans will be greater than in the cold season. However, not all products are that obvious. It is also better to look for niches where the schedule is just starting to climb - it is better to prepare for the season in advance.

Rating of the most popular products from China

It is difficult to determine the sales leader of the Chinese market, because everything is bought on it and in huge quantities. Have you ever ordered something from China? Personally, I ordered a watch, a scale, an e-book case, a bag, a UV lamp, and all sorts of other things. If anyone does not know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

Aliexpress is more designed for retail purchase - here you can order goods in one copy without any problems. However, sometimes it is more profitable to buy a product in a regular online store than here.
Alibaba is a large wholesaler: prices for goods are much cheaper, but you will have to order in bulk. Delivery of goods often costs several times more than their cost.

Cell phones;
clothing and footwear, including copies of world brands;
laptops and tablets;
Appliances;
computer components and accessories;
goods for sports and recreation;
bed dress;
furniture;
electrical goods;
equipment and machines.

Of course, the data does not represent 100% reality, but the truth is somewhere near.

For women

For men

For children

Electronics

Credit card flash drive

IPhone Waterproof Case

Convenient wallet for IPhone

Sport

Our century high tech good because many things can be done without leaving the computer. For example, today it is not at all necessary to spend time on a shopping trip - all purchases can be made on the Internet. This makes it easy for a budding entrepreneur to start and successfully develop a business selling goods over the Internet. Before creating an online store, you should carefully study the sales statistics for recent years. If you understand what is popular with consumers in 2019, your business will be profitable. However, you should not rely only on popularity, because bread, alcohol and tobacco products are very popular, but their implementation will not bring much profit. So what is profitable to sell? So, according to statistics, it can be assumed that in 2019 the best-selling goods on the Internet will remain:

Smartphones, tablets, irons, hair dryers, vacuum cleaners and other small household appliances;
Shoes and clothing;
Tickets for transport, cinema, theater, concerts;
Perfumes and cosmetics;
Medicines;
LEDs;
Books;
Chinese products.

Depending on the size start-up capital you need to choose the price category of what will be sold in your online store.

According to the statistics of 2019, the best-selling goods on the Internet are cheap goods. In times of crisis, cost becomes a more important criterion than quality. Therefore, budget furniture, inexpensive clothing and food products are beginning to be in demand. In addition to ordinary buyers, former representatives of the "middle class" are also interested in this price category.

What is not worth selling?

Among the best-selling goods on the Internet in Russia in 2019, there are categories that should not be sold because of the fiercest competition. These include gadgets and household appliances. If you still decide to sell the most popular products on the Internet in 2019, then your competitors will be not only well-known and little-known ones. trading platforms Russia, but also Chinese online stores.

Clothes and footwear

While buying clothes and shoes usually requires trying on, these are the best-selling items on the internet today. Why? - Yes, because a quality item on the Internet is much cheaper than in a boutique. In addition, people need to dress and put on shoes regardless of the economic situation in the country. Therefore, there will always be a demand for a "clothing" product. Online clothing store - great. The main thing is to choose the right assortment, to make high quality photos and product descriptions. Of course, there is a possibility that the item will not suit the buyer, so the risks of returns must be taken into account. To minimize such risks, you should carefully approach the advice of clients. With the right approach, selling clothes and shoes will bring good profits. Statistics show that, for example, last year dresses became the best-selling item for women.

Tickets for transport, cinema, theater, concerts

The days of dealers earning fabulous money have gradually passed. New technologies, including electronic commerce allow you to purchase a ticket for any type of transport, as well as for all kinds of events, without getting up from the couch. Electronic tickets are one of the best-selling items on the internet. Of course, it will not be easy for a beginner in this business, since the competition in this segment is quite high. But if you are committed to serious work on the promotion and promotion of your resource for reselling tickets, then your business will be successful. Those who have potential partners - event organizers will also be able to make good money on tickets.

Perfumes and cosmetics

These categories are undoubtedly in demand among buyers, even in difficult times. When opening an online store of perfumery and cosmetics, it is important to have a good website, conduct regular advertising campaigns and, of course, sell exceptionally high quality products famous brands... When you think about which products are the best selling on the Internet in pre-holiday days then perfumery and cosmetics are some of the first options that come to mind. This product becomes a wonderful gift for New Year, Valentine's Day and March 8.

Medicines

Medicines, herbs, medicinal teas and dietary supplements are also among the best-selling goods in Russia. These categories, despite their popularity, can be harmful to human health. When reselling such products, be careful to sell only a quality product. Pay special attention to the shelf life of the goods and the credibility, reliability of the manufacturer.

LEDs

LED lights can be considered the best selling products in online stores in 2019. First of all, this is due to the fact that they consume half the electricity than conventional lamps and last several times longer. The demand for these products is growing every day, as in times of crisis people strive to save energy. The business of reselling LEDs is profitable, although the competition in this area is already quite strong.

Books

Rapid market development e-books could not completely replace the traditional ones. Are books among the best-selling items on the Internet, how do you know? - Very simple: take a closer look at what many people are doing in public transport... - They are reading paper editions! Finding a bookstore selling the literature you need is troublesome. Therefore, buyers are looking for books on the internet. Hence, the resale of traditional books - profitable business despite the fact that many of us believe electronic view publications and documents more convenient. The markup for this category of goods can reach 50-60%, the payback of the business is at least a year.

Cheap goods from China

Chinese merchants have successfully implemented ideas for the production of popular items. The purchasing cost of Chinese goods is laughable. And in 2019, the best-selling goods from China on the Internet remain fakes or, more correctly, replicas of things from famous brands:

Adidas;
NIKE;
UGG Australia;
Timberland;
iPhone from Apple;
Converse;
Lacoste.

Many of the best-selling items on the Internet are not original, but made by the Chinese in a very high quality. Consumers see no reason to overpay "for the name" of the manufacturer. In addition, many brands locate their production in China, so local craftsmen adopt the secrets from the masters and successfully use them in their technological processes.

Find suppliers first. To avoid dependence on one supplier, keep several wholesalers in stock in order to quickly reorient in the event of a sharp increase in the purchase price of items being sold. You can search for them on specialized forums, ad sites, at thematic exhibitions.

Depending on your capabilities, you need to choose a scheme for working with a supplier. There are several options for interaction.

Today, novice businessmen are faced with difficult questions: “What is interesting to the consumer? In what direction should we start to act? " Really, modern market ready to offer "everything and a little more." To entrepreneurial activity brought not only pleasure, but also profit, you need to know what people will always need, regardless of the financial situation. Products in demand in Russia in 2017 are the topic of our article, because they influence the economic structure of the country.

What is it - the most demanded product in Russia

To begin with, you should pay attention to food - here is the product that will always be bought:

meat, fish, sausage;

milk and products from it;

"Macaroni";

vegetables and fruits.

In addition, products in demand in Russia are personal hygiene items and household chemicals... They are needed in any case, regardless of the current economic situation in the country. Whatever income buyers have, they will always allocate funds to purchase:

toothpaste, shampoo and soap;

laundry detergent, detergent and detergent;

creams and cosmetics.

Products, chemicals and hygiene products are always included in consumer basket, therefore, experts recommend that aspiring entrepreneurs start with them, paying special attention to the product range.

Thinking about what products are in demand in Russia, you should not discount alcoholic beverages and tobacco products.

Considerable profit can be obtained from the manufacture or sale of seasonal goods: clothes and shoes, ice cream, etc.

When working on your business model, do not forget about the so-called impulse products: candy, gum and chocolates. Quite often, buyers do not perceive such a trifle as significant acquisition- this is a big enough advantage that can turn into a good profit.

Analyzing the last year, which, by the way, was quite difficult economically, we can determine the most demanded goods in Russia in 2016, and this list will not be limited to one or two items. So, there was a good demand for the following products:

Appliances and electronics. Mobile phones, tablets, laptops, digital video cameras took the lead in Internet sales in the crisis year of 2016. Of course, to work with such a product, certain financial resources and knowledge.

Products... Opening a grocery store in a prime location can generate a decent, regular income for its owner.

Clothes and footwear... Pay attention to the combination of price and quality. Buy good low-cost products in bulk and retail at affordable prices.

Stationery. At the beginning of the school year, this is the most popular product.

Products for maintaining a healthy lifestyle. Today we can safely say that these are goods in demand in Russia, since now all more people lean towards healthy way life and purchase exercise equipment, sports equipment and clothing.

Fabrics... During the crisis, many people began to replenish their wardrobe with things that were sewn on their own. Naturally, the demand for quality fabrics has increased.

Flowers. No crisis can cancel the celebration of weddings, anniversaries and other celebrations, which, according to the established tradition, are accompanied by the presentation of a bouquet of flowers. Quite often, the price of a bouquet is much higher than the cost of its constituent components (flowers and decor items), so this business is able to provide a comfortable existence for its owner.

Goods for kids... As a rule, parents want to give their children everything they need, try to satisfy their desires. Therefore, diapers, toys, strollers, cribs and other goods for children bring a stable and fairly decent income.

In order to understand which product is the most demanded in Russia, you need to carry out some analytical work, paying attention to several critical factors,capable of influencing the demand for the product:

Price... Agree, this is usually the first thing the buyer is interested in. In case of coincidence of quality and price indicators, the purchase is carried out. For the formation of the "correct" price, the following must be taken into account: the prime cost and the purchase price of the goods, the pricing strategy and the percentage of the markup. In order to draw attention to the uniqueness of the products offered, you can start selling at the highest possible cost and get a solid profit, but after that you will need to set a price corresponding to the market price. This step is applicable only if you are completely sure that this product is in demand. In addition, the price can be kept as low as possible. But it should be done carefully enough. Such a move requires explanations, for example: "I sell cheap in order to attract a buyer and give an opportunity to be convinced of the high quality of the goods."

Competitor prices... One of the key factors affecting demand. Customers don't trust “price extremes”. And it doesn't matter: it's too expensive or too cheap - both are suspicious. Therefore, it is imperative to determine the golden mean, which will require knowledge of the market, familiarity with the experience and pricing strategy of competitors.

Preferences potential clients ... To begin with, it is important to find out the products in demand in Russia during the period of economic stability, to understand which products are "popular" directly in your region (if they prefer and buy beef well, then there is no point in offering pork or mutton). Only then can customer demand be formed correctly.

So what is the most popular product in Russia?

The leading place in the Russian commodity market is taken by Chinese-made products imitating clothes and footwear of popular world manufacturers.

The target audience is young people who follow fashion trends and want to look in line with her trends. Quite often, guys and girls are simply not able to shell out a significant amount for an original item, so Chinese counterparts are the most popular goods in Russia. Moreover, the range of products is so wide that everyone will be able to find what he likes and can afford.

Market analysis showed that Nike Air Max sneakers made in Chinese workshops are especially popular in Russia. In addition, the following goods from the "Celestial Empire" became in demand:

Louboutin - women's shoes with red sole with high stiletto heels.
Converse are very popular sneakers, both for men and women. This item has been in the TOP-10 for more than one season.
Chanel, Birkin from Hermes, Louis Vuitton, Michael Kors - women's handbags (of course, "almost" of the original production).
T-shirts with Ralph Lauren, Tommy Hilfiger, Lacoste logos (mostly for men).
Christian Dior sneakers - very comfortable women's shoes, which quickly found its customers in Russia. The originality, convenience and beauty of the model allowed her to become one of the most popular in the 2015–2016 season.

Please note that there is strife between China and China. Many branded imitations can be of quite decent quality. It all depends on the material and accessories used by the manufacturers of the "brand".

An accurately simulated product made from quality material will have a higher purchase value.

Low-quality copies will not only cost less, but will also be very different from their original ( appearance, inscription, etc.).

No less popular on domestic market are products for children. And this applies not only to clothing and shoes. Products in demand in Russia are children's hygiene products, strollers, tables, and much more.

The third place is rightfully assigned to small household appliances: electric kettles, vacuum cleaners, coffee machines and irons, along with curling irons and straightening combs, have firmly established themselves on Russian market... Usually, these devices have a price that is quite acceptable for an ordinary consumer, so their the target audience quite extensive, which gives entrepreneurs the opportunity to attract a fairly large number of buyers.

Below we will tell you in more detail about the products in demand on the Russian market in 2017. Working with them, it is quite possible to successfully organize and successfully develop your business.

The most popular Chinese goods in Russia

High-margin products are products that are purchased cheap and sold dear. It is no secret that this is the approach that underlies trading profits. Chinese products are the most striking example of this.

We would like to present you the TOP of popular goods in Russia, imported with the aim of obtaining the highest profit or not losing their popularity among consumers.

Disposable items - the most popular goods in Russia in 2017. We put this type of product in first place, because if you take a closer look at the market of Chinese retail trifles: disposable tableware, hygiene products, kitchen utensils, stationery and much more, you will see that their you can buy in bulk at 10 or even 1000 times cheaper. The wholesale price of the product is just "penny", and the income from it is sure to be.

Food. A product that is always relevant. Loose products, which are packed in small bags, are quite in demand in Russia. These include dried squid and other seafood, nuts, dried fruits and other snacks that the Chinese sell in containers at very competitive prices for wholesalers. After packaging, the cost of products increases significantly, so that profit is guaranteed.

Car accessories. Electronics for cars, auto and motorcycle parts, tuning elements have become quite popular among Russians. The demand for this market segment is increasing with enviable constancy. Video recorders and rear-view cameras, radio tape recorders, lighting - this is not a complete list of products that a domestic manufacturer cannot yet compete with (if we exclude Chinese products manufactured under a Russian brand). If you continue the list, supplementing it with various little things that can personalize the car (stickers, chrome, etc.), then you will understand why car accessories occupy such a high place in our TOP.

Electronics... This does not mean a cheap Chinese counterfeit, but electronics that have occupied a worthy niche of Hi-Fi and Hi-End, as a rule, this refers to analogs of goods from leading world manufacturers. Photo and video accessories, plasma panels, projectors, tools mobile communications, printers and much, much more - this is not a complete list of this market segment. It can be continued with goods that are accessories to the products of well-known brands (headphones, protective glasses and films, etc.). In China, they are 3–40 times cheaper than in Russia. Agree, a fairly wide field of activity.

Fur - popular goods in Russia, especially since there are many popular trade marks moved their factories to China. High quality clothing is not cheap, but it can be sold at a fraction of the price.

Furniture. For China, furniture is a weighty commodity. Especially if the local solid wood is used in the production (there is much less of it in Russia). Despite the rather high cost of furniture in the Chinese market, it is profitable to purchase it - it is still cheaper than furniture. Russian manufacturer... Naturally, the "furniture" business is becoming more and more popular.

Shoes and accessories... As well as the enterprises for the production of outerwear, workshops and factories for the production of footwear moved to China. Now Chinese footwear is not only distinguished by its affordable price, but also completely repeats all the features of the brand analogue. The same can be said about accessories (belts, bags, gloves), which are cheap but incredibly popular.

Goods for kids - clothes and footwear, toys and hygiene products, slings and backpacks for carrying children and much more (there is where to "turn around").

Household products - incredibly popular products in Russia. Moreover, the list is simply huge, from bedspreads and curtains to air conditioners and gas stoves. However, despite the vastness of the assortment, the demand for products is unstable.

Machine tools and equipment Chinese-made, of course, cannot be compared with European, Japanese or American in quality, but their price is appropriate. And, as a result, enterprises that are just starting their activities or modernizing acquire analogs made in China. Of course, the service life of such equipment, as a rule, is limited to two or three years, but during this time it is quite possible to earn enough to afford to replace machines and equipment with high-quality units or, at least, to repair broken devices.

To identify the most in-demand products, an organization needs a lot of information about the market, which it often does not have. Therefore, it is worth contacting professionals. Our information and analytical company "VVS" is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal agencies. The company has 19 years of experience in providing product market statistics as information for strategic decisions, identifying market demand. Main client categories: exporters, importers, manufacturers, participants commodity markets and B2B services business.

commercial vehicles and special equipment;

glass industry;

chemical and petrochemical industry;

Construction Materials;

medical equipment;

food industry;

production of animal feed;

electrical engineering and others.

Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is wrong, to put it mildly, how much will your loss be worth? When making important strategic decisions, it is necessary to rely only on reliable statistical information. But how can you be sure that this information is accurate? You can check it! And we will give you that opportunity.

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A high-margin product, or a high-margin product, are those items for which the demand is usually quite high, even though the prices are too high. All sellers tend to sell just such goods, as they significantly increase the company's profits. Let's consider which products have the highest profitability, which ones make the greatest mark-up.

What products are sold with the highest mark-up

People, buying any product, cannot find out how much they overpay relative to the cost of the product - one can only guess about it. It is known that the average margin is 20-30%, but in some cases it can exceed 1000% of the cost of goods. Nevertheless, such high-margin products are also in demand, and often quite high. An example of such products are popular branded items for which people are willing to pay huge sums of money to own these items, and the situation will not change in the future.

What can be classified as high-margin products? A high margin is set for products that are in high demand in certain short periods of time, for example, seasonal products, new products. In addition, this includes those things that are always popular, regardless of the season. An example is Apple products, jewelry, things of famous brands, etc.

There may be a large mark-up for certain services. In the first place is catering... Everyone knows that even in small establishments, a cup of coffee can be expensive at a relatively low cost.

Eight highest-margin products

Let's take a look at 8 of the most popular products that sellers make a big mark-up on:

The drinks. Every seller knows that water is a product with a very high mark-up. The prime cost of high-quality clean water is no more than 2%, while its retail price for ordinary bottled water is on average 30 rubles per liter. Imported bottled water can cost several times more, despite the fact that its cost is slightly higher.
Flowers. This item also comes with a huge mark-up. For example, in Ecuador one rose costs about 50 kopecks, while in Russia it will be sold for at least 100 rubles per flower. Of course, the price will include the costs of delivery, storage, and salaries of sellers. Despite this, the margin will remain huge.
Handicraft products. Usually, the cost of such goods is very difficult to estimate, so the price is determined by the popularity of the manufacturer and can reach large values.
Festive accessories. Here the stake is on the fact that buyers will be forced to purchase such goods at any price. An example of such products is postcards, the mark-up on which usually reaches 1500%.
Bijouterie. The markup for this product often reaches 300%. However, the price is usually low.
Alcohol. The margin for elite sorts of alcoholic beverages has practically no limits. Even cheap liquor is sold with a markup of at least 100%.
Coffee and tea by weight. The premium here is determined by the high demand for high quality drinks.
Accompanying services. This includes services that are sold in addition to the main product, such as delivery and assembly of furniture, tailoring of clothes, etc.

Should entrepreneurs work with high-margin products?

The answer to this question is unequivocally positive. Experts recommend that business owners not avoid risk and introduce various goods with a large mark-up into the assortment. With a skillful approach, this will make it possible to significantly increase profits. But not everything is so simple - you need to be able to react in time to changes in demand so as not to lose the money invested.

Hello, friends! Did you know that small business entrepreneurs are simply vital it is necessary to learn to feel by hearing, vision, intuition where high-margin niches appear?

Ask why? The answer is simple - there is a lot of money.

What is margin

Understanding margin common man Is profit... More precisely, the difference between the cost of what you offer and its selling (selling).

The proceeds from the sale of goods, work, services are the margin.

The margin can be:

trade or market
credit;
banking and others.

The higher the margin, the higher the margin of the product.

That's why individual entrepreneurs(especially young ones, because they want the fast and big ones) strive to find and quickly fill highly profitable niches.

How to identify them

Any business operates at the expense of a mark-up on a product.

Large firms, for example in retail(retail) can afford small markups (2-3%), therefore, prices in supermarkets are much lower. Money is earned here by the number of buyers.

The margin on goods and services in business is not limited. 30-50% is already considered sufficient, but no one will forbid you to bet 100-200% or more. The main thing is to be able to sell.

True, the state regulates the prices of bread, sugar and other goods from the social basket.

In order not to set too high or low margins and ruin their own business, its owner must maintain a balance in high-margin niches between:

high demand
minimum offer
maximum mark-up.

Here is a list of products in these niches:

new items;
seasonal;
branded (clothes, shoes, jewelry);
other goods, the demand for which is almost always, and the margin is 100% or more.

A high-margin business is able to bring large profits with minimal investment of money and time. Perhaps you will find a sample of one of these in mine.

Once a product has appeared on the market, it is expensive until it is released in large quantities. With the advent of the Internet, this now happens almost instantly.

When choosing a direction for online commerce in this topic, evaluate:

Do you have sufficient knowledge and experience... For example, if you are well versed in cosmetics, this does not mean that something will be the same with automotive products.
How interested in this product... To determine the popularity of a product on the market, it is enough to look at social networks, on thematic forums. The more in demand the product is, the more you can earn.
How much will you have regular customers ... This is very important to calculate, since the cost of finding each new customer is much higher than the cost of re-selling to a regular customer.
How long does it take for a full cycle transaction?... Better to bet on a trade with a short period of time (up to three weeks).
Customer base geography... Large-scale business requires a product that is in demand regardless of country and season.
If you decide to find a completely new niche such a business, then the promotion of a direction may require a lot of capital, and mass popularity can be achieved no sooner than in 3-4 years.
Start your way in business in the direction that is already on the market, but not completely filled.

New Trends in Profitable Products

If you think about tomorrow today, we can confidently note several types of business that experts consider mega profitable in the next few years:

Goods of the future: rechargeable batteries and batteries to provide energy savings or other sources. As well as products that are able to provide each home with autonomy and warmth. Electric vehicles.
Products that can evoke positive emotions... Because of this, they are in the top category. In our stressful times, we get too tired of anger, intrigue, instability.
Fakes of famous brands originally from China. Dear and fashionable clothes and shoes can easily be forged by those who know how. They are selling no less successfully than the originals. For this country, copying brands is one of the methods of survival, which has turned into a hobby over time.
Sale of water... Over time, the planet remains less and less natural resources and smart people are worried about it now. You can make money on the water in different ways: by selling as a product or a cleansing service.
Creating holidays... Depending on the imagination of the performer and the wishes of the customer, the design of all kinds of feasts, holidays and special events can already bring a huge income to an entrepreneur today.

Sell high and get rich, friends! If you can, I will be very happy for you.

With faith in your success,
Lily