Equipment for the retail trade of products. Store automation: ready-made solutions by type of trade. Domestic market: innovative automation systems for small businesses

The sale of goods at retail appeared a long time ago, replacing natural exchange. IN modern world it reaches its peak development, acting as the main way of acquiring benefits for the citizen. But without a high-quality store automation system retail, the point of release of products simply cannot exist in a competitive environment. Otherwise, the pace of work will inevitably decrease tenfold, the paperwork will increase, and customers simply will not be able to fully cooperate with the seller.

Retail sale features

Sell benefit to a specific target customer is a process that always needs three main factors. The area where the products are sold, employees, use dull duties of the seller, manager, security guard. And most importantly, the product itself, which is located in visual or physical accessibility for the buyer.

This method of market relations is subject to a surcharge depending on the specifics of the product, current conditions, the commercial strategy of the enterprise and other aspects. The margin can fluctuate in gigantic ranges: from some 20% to huge 200-300%.

Also, the very fact of purchasing a good is accompanied by a minimized form of a purchase and sale agreement. Confirmation of the deal public offer- This cashier's check... It contains basic information: date and time, cost, company name, tax deductions in this case, the actual location of the branch. These factors are inherent in all trade automation options for both a small store and a large facility.

About the process itself

The transition to the electronic form of documentation, cooperation with the client, the release of benefits is always a global modernization. It mainly affects objects, the maximum area of which does not exceed 350 square meters. First of all, modernization implies a transition to a self-service system.

It's over efficient model cooperation with the client. A person himself chooses the product he likes, sorts the purchase and makes contact with the cashier only at the moment when he already decides to buy specific items.

The system implies a transition to new form, so you should be ready to purchase modern equipment, as well as to a qualitative change in the entire angle of work. These are new forms of accounting, registration of received products. It is no longer sent directly from the supplier to shopping room, and to begin with, they are registered in a virtual system, so that later they can be released at the point.

Retail Automation: Where to Start

We present three main pillars on which the process rests:

Switching to new equipment required to actually bring the idea to life.

Software. Of course, the technique itself will not work. To organize the entire methodology, you will need high-quality software, which must be purchased separately. This issue also requires a reliable supplier who is ready to offer a solution - "Cleverence". The company sells high-quality equipment and various software for it for the effective functioning and conduct of business.

Staff training in innovations.

Stages of transition to technology

Conventionally, the task can be broken down into several key steps.

Identifying the reasons for modernization. It makes no sense to make this transition based on trends. There are specific reasons and they need to be understood. This is a competitive struggle, an increase in turnover, a reduction in costs, an expansion customer base and increasing the level of customer comfort.

The choice of the methodology for the implementation of the problem. There are many types of equipment and manufacturers as well as suppliers software.

Purchase of technical means.

Placement of equipment and re-equipment of premises, if necessary.

Installation of security equipment, surveillance cameras, fire safety.

Employee training.

Types of transition to a new system

There are only two basic techniques. This is a complete or partial variation. In the first case, all areas of the enterprise's work are undergoing qualitative changes, moving to new regulations and technical equipment. And in the second, only one specific area is affected. For example, a warehouse. Or go to a separate product category.

The choice often depends on the capabilities of the owner, quantitative factor points of sale of products, storage facilities and logistics. Retail automation trading network- this is often a complete transition. But a small shop can partially switch to a new technique gradually, in several stages, moving towards a complete change of regulations.

System capabilities

All the functional features of this step are difficult to describe in a single survey. But speaking superficially, we list the following aspects:

Operational search for products.

Verification of articles.

Usage electronic forms calculation.

Simplified inventory.

The use of bonus and special cards in the calculation.

Product quality control without human intervention.

Using smartphones for work.

The last aspect is very important. Retail store automation with short shelf life always relies on agility. Quickly reconciling, managing, getting information and changing products on the shelves is a daunting task. Therefore, integration with mobile gadgets simplifies and speeds up the process.

Expenses

The specifics entirely depend on the volume of purchases, the number of products, the customer base, the areas where the goods are sold. Of course, the more significant the object, the more financial resources need to invest. But you should start from three main cost branches:

Purchase of new equipment.

Costs for commissioning, connection, reconstruction of premises.

Purchase of programs.

System advantages

An increase in the number of customers, an increase in the level of customer convenience.

Optimization of work, performing a larger volume of actions over a period of time.

Getting rid of red tape.

Using analytics tools in your work.

Prompt pricing.

Acceleration of staff work, taking into account a small staff.

Using cashless payments.

Operation of bonus cards.

Accounting that does not require human intervention.

Efficiency and demand analytics.

Automation of supermarkets, large shopping centers Is a great solution to simplify your business. In such enterprises it is impossible to work with clients without technical innovations. And do not forget that based on the 54th Federal Law everyone, without exception, must have an online checkout.

Reasons for failure

The only reason something can go wrong in this event is if the supplier of equipment, software provided a poor-quality product. If the equipment cannot perform its functions, and the software is not properly integrated, then the entire system will not be able to function normally. Therefore, it is worth paying special attention to the choice of a supplier.

Automated retail - a new approach to sales

It should be understood that this decision Is the inevitable future. Sooner or later, but all methods of selling products will move to a similar or even more progressive form. It is easy to understand the huge number of advantages of this technique. Therefore, it is better to jump earlier than to lag behind and catch up.

Basic hardware and software

IN basic set usually involved:

Online checkout.

Cash register blocker.

Special scales for weight products.

Terminal for cashless payments.

Naturally, for all these tools to work, you need the appropriate software.

Trade accounting

The time has passed when this was a huge problem. Especially in conditions of a serious amount of goods. How much has arrived at the warehouse, how much has fallen into disrepair, how much is in stock, how much has been sold, and so on. Out-of-the-box solutions for the automation of a retail store can solve the problem of inventory control in the blink of an eye. All commodity items are included in the database at the stage of delivery, and then each change is carefully recorded.

Accounting software

There are many ready-made box-type solutions. The Cleverens company implements both them and an individual approach. Sometimes it is more profitable and cheaper to choose the first option, and sometimes only taking into account the specifics can ensure the operability of the software.

The main thing to understand is the direct impact of collateral program type on the efficiency of the final operation of all equipment.

Automated registration of price tags

Another aspect that can significantly speed up the work of the point of delivery of products. Considering the fact that in a modern store there can be a huge number of goods, names, each of which contains thousands of items, the registration of price tags by hand is a large expenditure of physical resources. They can be channeled into a more logical and commercially viable channel.

Commodity stocks

In the field of storage and availability, accounting plays no less important role than quality conditions for keeping. As well as the operational fixation of products that go beyond the expiration date or operational period. In order for the seller to always have up-to-date information on the availability of items in the warehouse or on the trading floor, it is worth entering modern forms accounting and exchange of information.

Automated receipt printing

To accomplish this you need a printer. This is one of the basic devices you need on any modern enterprise... Thus, the release of products itself is significantly accelerated, as well as sorting, placement and management. commodity stocks... In addition, in some cases, the check contains a mass additional information, stock regulations, marketing and advertising information, actually acting as a way of cross-selling.

How to improve the cashier's seat

To automate a store means, first of all, to re-equip the working area of the cashier's staff. It is at this point that the main work takes place, reading product signs, changing its state in the server archives. And besides, the weighing of products, if there is such a need. Therefore, printers, fiscal registers, cash registers, barcode scanners, scales and other means are placed exactly here, depending on the needs of the point.

POS system

This is complex solution, which contains a whole set of primary functions. Such technical means will be able to replace a wide variety of devices, significantly reducing not only the time, but also the final cost of each specific device.

The system is being developed on the basis of a fiscal registrar, but significantly expands its capabilities. Thus, when compared to the price of each piece of equipment separately, some of the retail automation functionality is provided to the retailer free of charge. After all, the price policy of the complex is still less than the cost of a separate set of elements.

Selecting a cash register

It is worth focusing on functionality... Indeed, in various cases, cash machine combines several directions. If there is alcohol and special goods on sale, the system works on the principles of self-service, if integration with scales is implied, accounting for promotions and discounts, payment by points - all these functions must be spelled out in the device's operating regulations.

How to choose a barcode scanner

It is impossible to make a balanced choice without the whole system in the complex. The scanner may not work with certain models. Outdated hardware is not integrated into the overall new system... Therefore, a complex purchase from a specific manufacturer is recommended.

Different prices for goods

Through modern system accounting for one product, you can link different price items. If there is a delivery, region, costs, expiration date and date, the cost can be varied. When registering products, this function is available on modern technical means.

Reservation

This option is related to software capabilities. Automation of retail chain stores often requires product reservations by phone call or personal order. To do this, it is necessary to virtually "postpone" the product in accounting system accounting, assign to certain conditions... But the availability of the function depends on the selected software. Therefore, we recommend an individual approach when choosing programs for work.

Retail profitability

This is another area that will help improve commercial performance firms. A thorough accounting of the sold products will form a detailed report on the most popular items. This way, you can identify products that are in demand by customers and focus on them in the future.

Mutual settlements with counterparties

By law, mistakes in this area are not allowed. Any person who has financial relations with the company, is recognized as a counterparty. An error in calculations can be regarded as a violation of the law, even without intent to deceive. And given the fact that the calculations are carried out in most cases without human intervention, a huge amount of enterprise costs depends on the chosen software. Mistake - threatens with serious fines.

Efficiency for wholesale

Don't assume that retail automation alone matters. The same schemes are applicable to wholesale trade... There is also a customer base, competition. Also, responsiveness has a direct impact on efficiency. And a lot of tasks cannot be solved by human resources, you need a system that independently keeps records, registers transactions. Accordingly, the introduction of new equipment and software will significantly increase the productivity of the wholesaler.

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The store is too small, the assortment is small, there are few buyers, there are not many sales personnel, and the budget for automation is quite modest. But it is also important for small retail stores to control and manage business processes. For sales management, it is important to analyze competitors, pricing, marketing. To manage inventory, sales are analyzed, stocks are tracked, and an operational order of goods is carried out. Working with clients involves expanding the client base, loyalty programs, and feedback. Also, from the point of view of financial management, it is necessary to control mutual settlements with suppliers, calculate salaries.

The owner of a small store has to carry out operational management independently, including analytics, planning and execution control. Even a small mistake can result in large losses.

The most popular argument against small store automation is expensive. However, if we compare the trade automation option for a small store and financial losses a non-automated enterprise due to the dishonesty of employees, delays in ordering products, unsatisfied customers - the argument about the high cost is refuted.

On average, the automation of a small store pays off within 6 months, and the benefits of optimizing management business processes become obvious immediately, as soon as you start using the accounting system in your operational work.

Trade automation options for a small store:

Packing bulk goods (cheese, sausage, confectionery) before arriving at the counter, while still in stock. To do this, you need to install an electronic scale in the warehouse with the function of printing labels with bar codes. After the goods arrive on the counter, lay it out.
Weigh the goods at the checkout (vegetables, fruits). Then the cashier, using electronic scales without printing labels, weighs the goods, enters the product code. In this case, the cost is calculated automatically.

The main parameters to be guided by when choosing the right equipment for automation retail store: Planned traffic, store size and size of your budget. In this article we will look at various options a turnkey store automation solution, ranging from a small store with low traffic to a medium-sized store with over 200 clients per day. For each option, the corresponding equipment and approximate prices of the ready-made solution are offered.

Automation of a small store in which goods are launched in their free time from sales

In this case, we are talking about a store with a traffic of no more than 70 customers per day, in which workplace the cashier is combined with the work place of the commodity manager (i.e. both functions are performed by one person) and new product starts up while there are no visitors. In this case, according to our experience, the following combination is the most convenient:

Cashier Atol 30F "turnkey" - 20,300 rubles;

Atol 30F has a throughput of up to 70 checks per day, check tape 57 or 44mm, small in size, and can support Wi-Fi and 3G. The complete set of the "turnkey" cash desk includes a fiscal drive for 15 months, registration of the cash desk with the IFTS, connection to the OFD and an electronic signature.

1C: Retail - 4,000 rubles;
Connecting a cash desk to 1C - 1,500 rubles;

In this variant, the cash register is connected to a personal computer or laptop. On the same computer, 1C: Retail is installed, which will be used both as a cash program and as a commodity accounting program.

1C: Retail 8. Basic version
The software is designed to automate stores with a large number of employees. The software is also used as a cash program. You should buy 1C: Retail 8 basic version because of the support of two modes of database distribution. There is an RIB for sales channels, as well as jobs. The configuration is designed for autonomous and independent operation.

There is support for data exchange with "Management" and "Company Accounting". It is possible to create entire software packages. On 1C: "Retail" 8 basic version, the price is at a fairly attractive level.

Vendor code: 5066
3,600.00 ₽ buy
Vendor code: 5499
2,300.00 ₽ buy
Fiscal registrar Atol 30F
Fiscal registrar without auto-cut and receipt width up to 57 mm. Up to 100 checks / day, mains powered. USB

Vendor code: 5085
from 11,300.00 ₽

Total:
= 35 150 rubles all store automation.

Solution for a small store in which goods are introduced during sales

This option is more convenient, since there is no need to interrupt sales to introduce a new product. In such a store, a separate cashier's workplace and a commodity manager's place are organized.
In this case, a set of equipment for store automation looks like this:

For the cashier's workplace:

POS computer Atol NFD10 - 23 800 rubles;

A POS computer is more reliable than a conventional personal computer because it is designed specifically for trading. In addition, it does not have a fan, which means it will not make noise and clog up with dust.

POS-monitor Atol sj 1088 - 8 636 rubles;
Frontol xPOS program - 6 500 rubles;
Connection of the cash register to Frontol xPOS - 1,500 rubles;

As a software, we offer Frontol xPOS - a budget solution that supports most of the connected equipment, has flexible configuration for any client's needs (bonuses, discounts) and has minimal system requirements.

box office Atol 55F "turnkey") - 32 300 rubles;

Atol 55F has a throughput of up to 250 checks per day, a receipt tape width of 57 or 44 mm and an auto cut.

1D barcode scanner Winson WNL 5000g - 2 350 rubles;

Vendor code: 5540
6,750.00 ₽ buy
POS monitor ATOL LM10
The device has the optimal display resolution, color depth, brightness and contrast parameters, which will allow the cashier to spend a lot of time at work without harm to health and well-being.

Vendor code: 5364
10,428.00 ₽ buy
POS computer ATOL NFD10 PRO - a solution for the cash register.

Vendor code: 5633
30,020.00 ₽ buy
Winson WNL-5000g barcode scanner
Laser scanner Winson WNL-5000g-USB is designed to read one-dimensional barcodes at a speed of 120 scans / s. It is one of the most budgetary models. Capable of reading high density barcodes (up to 5 mil). Support for the "Hands-Free" mode allows you to use the equipment, freeing the operator's hands (requires the purchase of an optional stand).

Vendor code: 5499
2,300.00 ₽ buy
Fiscal registrar ATOL 55F
Fiscal registrar with auto-cut and receipt width up to 57 mm. Up to 200 checks / day, mains powered. USB, Ethernet, RS232, DN.

Vendor code: 5002
from 24,600.00 ₽

For the work place of a commodity expert: personal computer or laptop +

1C: Retail as a product accounting program - 4,000 rubles;
Installation, configuration and training to work with 1C - 7,000 rubles;

In terms of price / quality ratio, 1C: Retail is the best options for a commodity accounting system. If necessary this program can be added to fit specific needs: change printed forms documents, create reports and processing for loading goods from Excel. Also, Retail allows you to set up the sale of alcoholic beverages both individually and in bulk. The program is easily customizable and, unlike other commodity accounting systems, is not overloaded with unnecessary functionality and is easy to learn.

1D barcode scanner for assigning barcodes to goods - 2 350 rubles;

Outcome:
store automation cost = 88 436 rubles.

Mid-size store automation

The average number of visitors to such a store is from 200 people. For a store with such a throughput, for the sake of greater reliability, it is recommended to have 2 cashier workstations and 1 commodity manager, since in case of any problems with cash equipment the sale will not stop at one checkout.
In this case, the package will look like this:

For 2 workplaces of cashiers:

2 POS computers Atol NFD10 - 47 600 rubles;
2 POS-monitors Atol sj 1088 - 17 272 rubles;
2 cash desks Atol 22F "turnkey" - 67 820 rubles;

Atol 22 has a throughput of up to 250 checks per day, a receipt tape width of 80 or 57 mm and an auto cut.

2 Frontol xPOS programs - 13,000 rubles;
Connection of cash registers to Frontol xPOS - 3,000 rubles;
2 barcode scanners Datalogic Magellan 800i - 22 576 rubles;

This stationary omnidirectional scanner allows you to simply carry the goods in front of the scanner to be added to the receipt, increasing the speed of the cashier.

Datalogic Magellan 800i 2D barcode scanner (EGAIS)
Vendor code: 5484
11,281.20 ₽ buy
Frontol xPOS software
Frontol xPOS is a professional software designed to automate a cash register at retail enterprises. It is developed on an innovative platform, compatible with different operating systems.

Vendor code: 5540
6,750.00 ₽ buy
POS monitor ATOL LM10

For any volume of goods sold, trade automation is possible - the option for a small store will cost minimal costs and will greatly increase the convenience of work. There are usually two items in the store. functional responsibilities- a commodity specialist who receives goods and monitors their consumption and timely replenishment, and a cashier who releases goods to customers and accepts payment for them.

Allows you to maintain a database of goods available for sale on a computer, at any time to receive a certificate of the availability of goods, analyze the best-selling nomenclature and plan the next purchases. This is the job of a merchandiser. The seller, on the other hand, may not keep in mind the prices of all goods and, moreover, not look for them in a notebook: it is enough to swipe the scanner in front of the barcode of the goods so that the information, including the price, appears on the computer screen. If you add the simplest bank card reader, it becomes possible to perform cashless payments increasingly preferred by buyers.

Even the automation of a clothing store with its several dozen products will give its results, and if the trade is in stationery or food products, and the nomenclature has hundreds of positions, it is impossible to keep everything in memory, and confusion should not be allowed.

Minimum equipment composition

Let's consider what the most simplified trade automation can be - an option for a small store. The smallest store is a kiosk or a miniature trading floor, the warehouse is located here, in the back room, and the duties of a commodity manager and a cashier are performed by the same person - often the owner of the store. And no supply departments, remote warehouses, structural units, branches, and other attributes of the expanded trade at the supermarket level. Well, time dictates that even the “U Home” store - the minimum trade format - should be automated.

Automation of accounting in a store can be based on an ordinary computer, far from the most powerful PC or laptop. If a store owner recently replaced his home machine with a more powerful one, the old one will still serve - the store automation system does not require large resources. To the computer without problems (if it works under operating system Windows) connects the simplest set of peripheral devices:

, a small-sized portable device connected to a computer by a USB cable;
fiscal registrar or receipt printer - it depends on what taxation system is adopted in the store;
, necessary if the store must be ready to pay by customers not in cash, but by cards.

If you need to print barcode labels, you can use the same printer as for receipts (inexpensive universal designs available).

Software

For Windows OS, any program of store automation can be chosen, including such minimal automation of trade - an option for a small store. The software is not complicated, it can be debugged without special skills, the peripherals controlled by it are minimal. Since everything is concentrated on a single computer, there is no need to organize a network, and the stability of the programs is high.

The only drawback that such retail trade automation has is that the programs for receiving goods and selling cannot work at the same time. You can work either in a cashier program or in a merchandising work environment. However, if one person works in the store, he is the owner, merchandiser and cashier, then he will still go about his business in turn. At first, he will calmly accept the goods, stick labels on it, enter information into the database, that is, work as a commodity manager, and then start working as a cashier, serving customers.

Profitable automation

Not every city requires automation of trade even in small stores: Moscow makes such a requirement. Therefore, most owners of small trading business who need a retail automation system, try to choose the cheapest office equipment, software, so that they can fulfill the demands of the authorities without special costs and make their work easier. If in the future it is necessary to expand trade, you can simply separate the functions of a commodity expert and a seller by installing another simple computer and connecting it to the network with the existing one.

Many small store owners have become more likely to resort to the services of our company, which is engaged in the automation of small and large stores, enterprises of the service sector and public catering.

Services for automation of accounting in small stores

Why do they choose ours from dozens of companies? Apparently because small store automation, offered by our company is a comprehensive service at affordable prices, which includes selection, delivery, installation, adjustment of equipment and installation of software that is simple and understandable to any user. The system products Set Retail and Atol Frontol sold by us are popular in Russian market, are recommended for EGAIS and perfectly solve all the problems of a small business, contributing to its rapid development and increase in profits.

Tasks solved by the implementation of the management system

We offer products for store automation of the latest versions. Set Retail and Atol Frontol, which differ in improved applications, which take into account errors previous versions and in the course of their work they show themselves to be stable and efficient. Moreover, they are easily customizable by the user, without the involvement of programmers and other specialists, and are perfectly compatible with an extended list of POS equipment. Software improves business, eliminates errors, simplifies its conduct and exercises control over the personnel of the checkout area.

The main tasks solved by the automation and control system in the inventory system and at the cash register

In the commodity accounting system, the issues of managing purchases, sales, product balances are solved, price optimization, monitoring of the store's profitability, management of financial flows, etc. are easily solved.

With the help of the cash program installed directly on the cash register, you can achieve accurate accounting of goods and sales volumes. The cashier does not have any difficulties when settling with customers, the functions of loading prices at cash desks, opening and closing shifts, printing price tags are easily performed. The program automates and monitors the sales of certain groups of goods.

The main capabilities of the automation system

Using software package Set Retail or Atol Frontol, trade automation - a good option for a small store that will give you the opportunity to:

keep accurate records of goods and finances;
control the dynamics of movement Money, goods;
prevent theft and various kinds of fraud on the part of staff.

As you can see, the entire system is based on strict control and accounting, which are carried out using the operational part installed at the cash register and the accounting part installed at the accountant's place.

The operational part provides:

The accounting part provides:

control of purchases, supplies, movements, balances, stocks of goods;
formation of markups for goods with minimal human participation;
control of financial flows;
control of mutual settlements with suppliers;
creation of a full-fledged commodity base, base of purchase and sale prices;
formation of orders for goods;
fast inventory, accounting and revaluation of goods;
printing of price tags, all necessary payment, financial, tax, shipping and shipping documents;
keeping separate accounting for different categories goods;
automatic control of the actions of cashiers;
control of sales histories, changes in selling prices.

Basic set of equipment for automation

For the automation of small stores, it is used basic kit equipment and simple software Set Retail and Atol Frontol developed by Russian companies, with the ability to replace outdated applications with new ones.

POS terminal or system unit and monitor;
cash machine;
multi-plane barcode scanner;
banknote detector;
programmable POS keyboard;
fiscal registrar;
electronic balance;
money box;
Set Retail or Atol Frontol software;
cash register tape;
check tape.

After installing inexpensive but functional hardware and better software, the store owner gets effective method control your business. The system minimizes the number of errors and excludes staff abuse. The reports generated by the program cannot be corrected, deleted, so that it remains unnoticed. Automation is incorruptible and records every action of the personnel.

Conclusion

Trading is currently unthinkable without automation. Even in small shop it allows you to solve a number of important tasks: reduces costs, simplifies labor service personnel, provides high level financial, commodity and management accounting, monitors work with suppliers, optimizes the sales process, increases customer loyalty, provides high-quality and fast customer service and attracts more customers. Each buyer wants to be served well and quickly, not cheated, not sold a low-quality product.

If you do not know how to automate trade in a small store, then entrust this matter to specialists from our company. Taking into account all the requirements, wishes, financial capabilities of the customer, our company provides professional services on the automation of stores of various levels - from small shops to markets. The entire automation process takes several days from the moment you contact the company. At the same time, we guarantee high quality work at affordable prices, staff training, warranty service and round-the-clock support.