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Cool watch from Switzerland. Rating of the best brands of Swiss watches. Best digital watches for men


We are often asked - which is more prestigious? Baume & Mercier or Longines? Omega or Tag Heuer? Brand X or Brand Y?

It can be quite difficult to answer this question unequivocally. Well, if we are talking about completely different price categories. And if the prices are approximately equal - how to define a more prestigious brand? By hype? By the complexity of the mechanisms used? By its name? It is clear that Omega is much higher in the ranking than Tissot, but what about competing brands? Now almost all brands are owned by watch groups. Within these groups, one can see a clear subordination of brands. But what about roughly the same brands belonging to different watch groups?

Many believe that there is a clear gradation of Swiss manufacturers, a hundred of the best, a rating of prestige ... but this is the same myth as a lifetime warranty for everything Swiss Watches or the firm belief that all Swiss watches are made entirely by hand. All watches are assembled by hand, but most of the watch mechanisms themselves are made by automatic machines. Fully hand-assembled movement is a rarity these days. But this is a topic for a separate article.


There are many self-service ratings that show the position of a brand, usually built by the brand itself or by watch magazines. And all these ratings are different - there is not and cannot be a certain scheme by which one can judge the superiority of a particular brand. The manufacturer, as a rule, positions its position

relative to competitors. His competitors do exactly the same, but, as you yourself understand, the position of brands is different for everyone. The rest of the brands are not included in these corporate ratings at all. Journalists write about brands that are interesting for their target audience... List of the best by version European magazine may be very different from the ratings compiled by their American counterparts. And magazine ratings no longer refer to the brand itself as such, but to the new products and mechanisms presented by it this year. On many watch forums, their ratings and disputes about their correctness do not subside. Members of the forum are breaking spears. Everyone brings up their arguments. But there was no general rating that suits everyone.

Switzerland has a great variety of names that can mislead not only a common man in the street, but also a person who understands watches. Vacheron Constantin and Frederique Constant sound equally solid, but they are in completely different price niches and produce completely different watches. And it happens the other way around - Balmain and Aerowatch - sound and look different, but about the same in price.

Then everything is simple - we take the best-selling brand and it will be at the very top of the rating. Again, not that - budget manufacturers will come forward. And if we take the least-sold models, then it turns out incorrectly - why are they selling little? Perhaps they are really the coolest and most expensive ones. Maybe makes them small firm with small production volumes. Or maybe they are simply not interesting to anyone?

Almost all manufacturers have in their line simple models and models with complications. You can make a rating based on the number of complex mechanisms in the line of a particular brand, but then all fashion brands immediately drop out of this rating. Nina Ricci, Gucci, Calvin Klein, etc. They rely not on mechanisms, but on the appearance of watches. Watches are a fashionable and expensive accessory. Design is the main thing, the mechanism is secondary.
Perhaps you need to build on history? Since there is information about when which brand was created - it would seem that it is easier. The older, the cooler! But then the rating will be unfair to young brands. For example, Maurice Lacroix is ​​a fairly young brand. But in his piggy bank he already has many prestigious awards for complex mechanisms and design. And at the moment this company is the leader in the production of complex watches with retrograde movements.
As a result, it turns out what to make overall rating really impossible. We have long come to the conclusion that each society has its own rating. For some, mechanisms are important, somewhere design is valued. It is important for someone to be richer. At some Omega company, that's cool and that's it. No explanation. And there are brands that stand apart and have their fans - Officine Panerai, for example. They don't need any ratings at all. They have a stable army of fans who do not need to explain the position of the brand relative to competitors.
Finally - a table of the prestige of brands by category. When compiling it, not only the popularity among buyers was taken into account, but also the company's turnover, distribution network, the number of watches produced and much more. In the table below, we tried to collect the most popular brands in our opinion on Russian market and divided them into several categories. Within the categories, there is no gradation by place, because any presented brand, according to one or several criteria, is worthy to take the first places. In separate categories, we singled out the gaining popularity, primarily due to original design, Fashion brands. Dividing them also into two categories.
But we will not compile any ratings within the categories.


Fine watchmaking

Suite

Premium

First level

PREMIUM FASHION

FASHION

A.LANGE & SOHNE

OMEGA

Longines

Aerowatch

Chanel

Anne klein

AUDEMARS PIGUET

BREITLING

Baume & mercier

Alpina

Chaumet dior

Armani

BREGUET

ROLEX

Tag heuer

Auguste reymond

Hermes

Calvin klein

BLANCPAIN

CARTIER

Rado

Balmain

Louis Viutton

Cerruti 1881

JAEGER-LE COULTRE

ULYSSE NARDIN

Maurice lacroix

Tissot

Versace

Dolce & gabbana

PATEK PHILIPPE

CHOPARD

Oris

Candino

Gf ferre

VACHERON CONSTANTIN

PIAGET

Perrelet

Certina

Givenchy

Eberhard & Co

Frederique constant

Victorinox

Gucci

Glashutte original

Raymond weil

Swiss military hanova

Guess

ZENITH

Movado

Luminox

Hugo boss

Hublot

Moschino

IWC

Mido

Nina ricci

JAQUET DROZ

Paco rabanne

Montblanc

Pierre cardin

Officerine panerai

Roberto cavalli

RoccoBarocco

Rochas

Saint honore



A wrist watch is an important detail of any man's image. Beautiful, stylish, trendy, classic or sporty - they speak volumes about the owner's taste and social status more eloquently than any words. To look always at their best, image makers recommend that modern men have in their arsenal several watches of good brands that could be easily combined with clothes of different styles. Especially for you, we have made a selection of the 10 most popular men's wrist watch 2017, which includes both classic and avant-garde, and sports models.

The Rolex Datejust is a true benchmark of classic Swiss wristwatches, both in terms of design, where there is no unnecessary detail, and in its own technical specifications: accuracy and water resistance. The mere mention of the brand name to a rhinestone evokes associations with luxury and wealth. In 2017 Rolex presented new versions of one of its most popular Datejust collections. The models are crafted both in the Rolesor style, which combines an 18K white gold fluted bezel with steel, or simply in steel.


The OMEGA Speedmaster is one of OMEGA's most iconic timepieces. On all six lunar expeditions, the legendary Speedmaster has become a symbol of OMEGA's pioneering spirit. This chronograph is based on a high-precision, hand-wound mechanical movement. The special gift case in which this watch is sold also includes a NATO strap, an astronaut strap, a bracelet replacement tool and a book on important events in the history of Speedmaster watches.


Flyback Chronograph Manufacture by Swiss brand Frederique Constant is a stylish in-house chronograph at a very affordable price for this kind of model. Unlike conventional chronographs, these watches are equipped with a flyback function, which allows the chronograph to be restarted with a single press, bypassing the reset phase. The model is presented in two versions: classic - with an exquisite silvery guilloché dial, and youth - with a dark gray or silvery smooth dial.


The Caliber RW1212 from Raymond Weil's Freelancer collection is a model with a bold and bold design, under the transparent dial at 6 o'clock you can see part of the visible movement. The duo of balance bar and spring, supported by two bridges, creates a structure that repeats the look of the most beautiful tourbillon regulators. The model is available in several versions - with a silver or black dial, enclosed in a steel case, with a steel bracelet or a leather strap.


The Carrera Heuer-01 43 mm is TAG Heuer's famous in-house chronograph in a smaller 43 mm case. The transparent sapphire caseback and skeletonized dial let you enjoy the beauty of the movement. All chronograph functions feature red color accents reminiscent of motorsport: central seconds, 30-minute counter, 12-hour counter and start / stop button.


Aikon Chrono with a bright blue dial, complemented by a blue leather strap, is a novelty from the Swiss brand Maurice Lacroix, which meets the latest fashion trends in 2017. The watch looks great on the wrist, embodying strong character and self-confidence. The model is equipped with a practical chronograph, which will be very useful for keeping track of time when every second counts. The model is presented not only in blue, but also in other colors.


Swiss watches “Record” are made in the best traditions of watchmaking of the Longines brand. The automatic movement of these models is equipped with a monocrystalline silicon balance spring with unique properties... It is the first Longines watch movement to be certified chronometer by COSC, the Swiss Chronometer Certification Bureau. The Swiss wrist watch Longines Record is produced both with a steel bracelet to match the case and an alligator leather strap.


The Swiss watch Colt Skyracer by Breitling is a youth model, the design of which embodies the dynamic spirit of a winner. They are made of high-tech material, patented by the manufacturing company, which is 3.3 times lighter than titanium and 5.8 times lighter than steel, but at the same time much stronger, as a result of which the body is more resistant to mechanical stress, friction and corrosion. This fashionable Swiss watch is perfect for those who prefer a sporty style of clothing.

Classic wrist watches from the Premier collection from the Japanese watch brand Seiko have become synonymous with discreet chic. There are no unnecessary details here: laconic indexes, stylish hands and a small window with a date - what else is needed business person? Thanks to the slim design of only a few millimeters, they fit perfectly on the wrist and do not cling to the sleeve of the shirt.


The fashionable men's watch Movado Edge embodies the minimalist aesthetic. The monochromatic laconic dial has one single large detail - a dot at 12 o'clock, which symbolizes the sun at its zenith. Thanks to the ribbed wave around the circumference, the watch design turned out to be stylish and not boring. This fashionable model goes well with both a business suit and casual clothes.

A number of the men's watches described above, as well as other models of the brands: Frederique Constant, Raymond Weil, TAG Heuer, Maurice Lacroix, Breitling, Seiko and Movado - you can buy in the online store or in the CONSUL boutique.

We will tell about the most popular women's and youth watches in the following articles of our blog.

A man of any age can afford to buy a men's wristwatch of a popular brand. After all, as you know, watches determine the status of the stronger sex and are the main attribute of a business and successful man... Currently, there is a huge abundance of wrist models: classic, austere, sophisticated, sports, designer, luxury jewelry, chronometers, underwater, mechanical, etc.

How to choose a men's wristwatch

When buying wrist products, you should pay attention to several criteria that are very important when choosing an accessory.

How to care for a men's watch

Do not forget that the watch requires additional care. The longer a man wears them, the more he becomes attached to them. In case of insufficient maintenance, your clockwork may fail or even become unusable.

In order to extend the service life, you must adhere to the following rules:

  1. Do not subject the product to shock;
  2. Do not leave near equipment that generates magnetic radiation;
  3. Do not change the battery yourself. Take advantage of service... If for some reason you no longer want to wear the watch, it is best to remove the battery, but not by yourself. If the battery leaks, the mechanism may be damaged;
  4. Do not wear the watch in places with high temperature and high humidity (baths, saunas). If water gets into the mechanism, the glass will become cloudy and the accessory will malfunction;
  5. Take off the accessory before bed;
  6. Wind up your hand-wound watch daily;
  7. Show the watch to a specialist in a workshop once every three to four years. He will test the accessory for durability and clean the parts from dust.

Price policy

When going to the store, probably everyone was faced with such a feeling as bewilderment at the sight of prices. Models similar to each other differ significantly in price. With what it can be connected? First of all, you pay for the brand, image, advertising, brand, prestige and history, not for the quality of the product. Expensive does not mean high quality, but a high-quality item can be quite inexpensive. You can buy high quality original branded watches at a reasonable price. The so-called budget models are represented by the most popular brands from well-known manufacturers of Swiss, Japanese, Italian, Korean, French, American companies: Breda USA, Вraun, Apella, Aplessi, Candino, Daniel Wellington, Fossil, Adriatica, Haas, Garmin, Mondaine, Romanson , Sector, ODM, Timex.

The following brands are the brands of expensive and prestigious accessories: Claude Bernard, Tissot, Kolber, Longiness, Rado, Baume @ Mercier, Hamilton.

Lovers of very expensive brands should pay attention to global companies: Epos, Maurice Lacroix, Tag Heuer, Frederigue Constant, Seiko.
The sales leaders of exclusive watches are: Rolex, Vacheron Constantin, Patek Philippe, Cartier.

Rating of the best men's watches in 2018

In the rating of the best wristwatches for men, one of the first places is occupied by the Casio trademark. The Japanese brand Casio is the most famous company for the production of high quality watches. Casio offers a huge selection of durable, modern accessories to suit every color and taste. Prices range from modest to stellar, as, indeed, in any reputable company. the best side, companies. Inexpensive Casio G-Shock watches made of high-strength material are very popular. Strong and powerful water-resistant glass reliably protects the dial and movement from impact. Casio products are highly versatile. Thermometer, world time, calendar, stopwatch, digital compass, bright illumination, shockproof housing are the main components of the movement. The strap is made of soft leather, does not cause allergies and does not chafe the skin of the wrist. Casio G-Shock is a great choice for the active man.

Swiss Mititary Hanowa. One of the best watch options with a relatively inexpensive price tag. The approximate cost is 18,000-26,000 rubles. Thanks to the tachymeter function, you can accurately calculate the distance traveled to a fraction of a second. The glass contains sapphire, which is scratch and shock resistant. With models of this brand, you can immerse yourself in water and not be afraid to damage the quartz movement and the case from of stainless steel... The products are equipped with hand illumination, chronograph, stopwatch, date display. Swiss Mititary Hanowa is a great choice for climbers, athletes and scuba divers. The strap fits snugly around your wrist without causing irritation or allergies. The rating of these watches is growing every day.

The Swiss men's accessories Atlantic with the function of the car factory will undoubtedly delight a successful and self-confident man. Representatives of the stronger sex prefer this trade mark more and more often, despite the expensive cost, about 70,000 rubles. The body of the product is made of stainless steel. The glass is very durable with an anti-reflective coating. The sapphire dial and leather strap blend beautifully on the man's wrist.

Orient. Quality, stylish appearance and affordable price are all inherent in the company, which occupies one of the leading positions in the Japanese industry. Orient manufactures all kinds of models with various functions. This graceful wrist watch is made of stainless steel and durable mineral glass. The quality based on Swiss technology and the design of the accessories are recognized as a masterpiece by outstanding manufacturers. According to fans of the brand, Orient has no flaws, the mechanism is reliable and accurate. The case is made of various materials: gold, brass, ceramics, non-ferrous alloys. Products can be purchased for a fairly small amount, which is one of the advantages of the accessory. Orient is a symbol of a real man. The cost of goods is from 2,000 to 70,000 rubles.

Products from the Romanson company will be able to satisfy the most capricious man. Swiss components are used in the manufacture of South Korean mechanical accessories. Japanese parts are used for the work of quartz watches. Due to this mix, the company launches mechanisms on the market at affordable prices. Romanson brand models correspond to quality and hold firm positions in the world market. Every year the company presents new exclusive models: a limited edition of Marigold gold items, a collection of ultra-thin watches with a precious movement Eleve, classic Phil.

Time is associated with transience and irreversibility. Indeed, it is on the way, and it is impossible to reverse it. The only thing that an ordinary person can do is to control him, plan his life in time, and for this it is enough just to buy a watch. The people say that happy people hours are not observed. History is silent about who came up with this saying and what kind of happiness is meant. But successful representatives of humanity still prefer to wear wrist time counters at all times. And, despite the presence of mobile phones with the same function, they do not lose their relevance. This is primarily due to the prestige and style, the attribute of which is the watch.

Famous Swiss brands

There is a myth that Swiss watches are very expensive and affordable only for a select few members of society. In fact, many are quite affordable even for the average consumer. But there is some truth in any myth. Some manufacturers from this country offer really shocking expensive models, the prices for which reach millions of dollars. These watches are made of precious metals and inlaid with the same expensive stones. Most Swiss brands were founded in the past, or even the century before last, but they still flourish.

A world-renowned manufacturer that everyone has probably heard of, but few have seen watches of such a brand. She is associated with wealth and prestige. Only a select few can afford such a watch, since their cost is very high. It depends on what the accessory is made of, which, as a rule, are extremely precious materials. Rolex produces collections of both men and women watches, regularly presenting new lines.

This is another brand that specializes in luxury watches. It is known that such accessories were worn at one time by many representatives of blue blood, including Queen Victoria and Marie Antoinette. Now the works of this brand of watches are often preferred by members of presidential families and high society.

Tissot

The manufacturer appeared in the middle of the 19th century. He was the official supplier of watches for the Russian imperial court, provided army officers with his instruments. Elvis Presley and Nelson Mandella preferred to wear watches of this company, and even now Tissot remains one of the best innovative brands on the world market.

Longines

This is another of the very first wrist watch manufacturers that still exists today.

Men's Watch

It is impossible to separate brands of men's watches into any separate category. Is that to divide them into expensive and not so. Although every self-respecting man will surely make sure that he has an expensive watch on his wrist. Here it is appropriate to pay attention to manufacturers from Switzerland, Japan, Italy. Which is better, the annual ratings and your own financial capabilities will tell you.

In addition to the high cost, the most important factor in the choice is the popularity of the brand. Not everyone in the world wears chronometers at the cost of a fortune, because our society is not only made up of millionaires. Therefore, first of all, you need to pay attention to quality, convenience, practicality and your own style. Of course, traditionally, the best are considered mechanical watches... But you can also get quartz ones, which are much cheaper, but do not need a regular establishment.

Ideally, a man is advised to have several wristwatches, different in style or at least color design, so that he can combine them with clothes, depending on the situation and event. After all, you must admit that a sports watch is not very appropriate, coupled with a suit at a business meeting, and the classic looks strange on the hand of a man in gym... Although you can choose a universal model, for example, from the BREITLING collection, which is harmonious and luxurious in any situation.

Ladies Watch

In addition to the manufacturers already mentioned above, designers, European fashion houses and eminent manufacturers of clothing and accessories are happy to produce women's watches. After all, for women in modern world watches play more the role of a stylish accessory than a precision instrument. The choice is huge and always varied. Some people prefer to have a lot of inexpensive watches, original in design, while others are more important to get a branded product at an exorbitant price, which only yesterday flaunted on the podium model. This option is necessary to complete a stylish look, especially if the lady prefers to dress exclusively from international designers.

Popular brands of women's watches are Gucci, Chanel, Nina Ricci, Cartier. They successfully compete with watchmakers who have been considered the best in the world for more than a hundred years. The brands of watches for women Adriatica, Montblanc and Raymond Weil can also boast of extraordinary attractive performance and high quality of products. Among the manufacturers of elite women's watches, the company also appears. Her creations are restrained, have a classic design, but always look chic and feminine.

Top watch brands

A rating is compiled annually among watch brands, which reflects their popularity at the moment. It is very rare for beginners to get into the top ten. Most often, the championship is held by the same well-known watch brands. These include the famous Rolex, which is a symbol of wealth and success. Plus Patek Philippe, Omega, Breguet, Montblanc, Blancpain, Seiko, Diesel and Guess. Most manufacturers work in different price ranges and range from affordable to very expensive models.

Best of all, prestigious watch brands from Switzerland and Japan have recommended themselves, which have long become traditional attributes of modern man with good taste... If we talk about quality in general, we cannot fail to mention the Italian manufacturers. In 1997, the Anonimo brand watch appeared. They are made on the basis of Swiss movements, and designers always delight with new attractive models designed to emphasize the individuality of a person and at the same time serve him for many years.

Inexpensive devices

To have a watch nowadays is not a luxury at all, of course, if it is not a Rolex. Inexpensive watch brands are available to anyone, even with the most modest means. But cheap doesn't always mean poor quality. Although, wanting not only to control the time, but also to create a special impression, you can also afford a Swiss watch. Of course, not the original, but a copy, but still a brand is a brand. Having such an accessory, you need to pay attention to your own appearance which he dictates.

Orient watches have gained popularity due to the availability of many models. At the same time, in terms of their quality, they are not much inferior to expensive ones, including Swiss brands. Japanese Seiko can also be bought inexpensively. manufactures mechanical and quartz chronometers of the highest quality, and some models start at $ 50. You can buy not a branded product at all, but simple cheap ones or some other manufacturer. The savings are commendable! However, in such a matter as the choice of the brand of wrist watches, this statement is very controversial.

Even with a small budget, you should still fork out for decent watches, especially for the stronger sex. After all, it is customary to pay attention to them, as well as to shoes, wallet or briefcase. A man is judged by the clock before he has time to prove himself as an intellectual, professional or orator. Therefore, rather than buying a very cheap watch, it is better to do without them altogether. The image for a modern person is of the utmost importance. Money cannot buy it, but it can be created with charisma, style and a good watch.