* Calculations are based on average data for Russia

450 000 ₽

Minimum start-up capital

10-15 %

Profitability

9-12 months

Payback

250 00 ₽

Inventory costs

In this article we will consider all the nuances of organizing and maintaining such profitable business like your own gym. In addition, you will learn about a fundamentally new online format for the work of trainers-instructors.

Although this business idea is not new at all, it does not lose its relevance to this day. Moreover, the demand for the services of gyms, dance schools, fitness centers and yoga studios is growing every year. Having a beautiful body and keeping yourself in good shape has been important to people at all times. But the modern way of life, which presupposes mainly sedentary image life and junk food with snacks on the go is clearly not conducive to achieving the cherished goal of most men and women.

Sports are not just a way to keep yourself busy. free time with health benefits. For many young (mostly) people, it becomes a way to find the desired figure and, no less important, to maintain it. Of course, there are always people who are overweight (even if it is a couple of kilograms) who are embarrassed to undress on the beach or are afraid to look at themselves in the mirror, but they never play sports, preferring to exhaust themselves with countless diets or swallow harmful pills ... The effect of restricting food or taking various means, if any, is temporary. In addition, with this mode, if you have patience, you can lose weight to the cherished figure, but the appearance of the body will leave much to be desired - the absence of muscles gives the effect of "bones and skin". Muscles can only be pumped up through regular exercise.

The cost-effectiveness of opening a gym

What are the advantages of gyms if we consider them as a business? First, as we mentioned above, their services are in high demand. Moreover, even unfavorable economic conditions have little effect on the work and profits of such establishments. However, the latter is true for small gyms operating in the lower and middle price segment.

Chain fitness centers are more prone to crisis phenomena, which is explained by the high cost of their subscriptions. Secondly, the target audience for gyms is quite diverse. They are more popular among men, but now more and more women are diluting cardio workouts with strength exercises on simulators, dreaming not just to lose weight, but to acquire beautiful forms with relief muscles. Even separate gyms for girls are opening, although most still prefer not to be limited to a narrow target audience.

Earn up to
RUB 200,000 a month having fun!

Trend of 2020. Intelligent entertainment business. Minimum investment. No additional deductions and payments. Turnkey training.

Universal "simulators" either equip two separate gyms - for men and women, or separate the training time. There are also mixed options - when both are engaged in the hall at the same time. But the latter option is less desirable. Third, opening a small gym requires relatively little start-up capital. Possibly a 100 sq. M. Basement simulator. meters is not the limit of your dreams. But if you do not have a lot of opportunities, it is worth considering this option. In the future, you can always in the future either open a gym of a higher price category - your own or under the brand of a certain network (by franchise), or create your own network.

What you need to start a gym from scratch

Experts advise starting the organization of any business with drawing up a detailed business plan. Even if you are one of the lucky ones who are able to open own business without using borrowed funds, a business plan will help you determine the order of actions to be taken, with the calculation of costs and estimated incomes, various indicators, ranging from profitability to payback periods. So what should be written in your plan? First of all, it is necessary to conduct marketing research... It can be ordered from specialists or you can do it yourself, spending a little more time on it, but saving money.

The sports and fitness business is considered highly competitive. Each major city has several large chain centers (usually franchise) and dozens of medium and small halls. Fortunately, even with very strong competition, you can always find an unoccupied niche. This could be, for example, a specialized establishment or a club. You can open a small hall in a residential area where there are no such proposals. You can, in addition to the gym, provide Additional services- from yoga or Pilates to a cafe in the format of proper nutrition.

How to choose a room for a gym

The right place for the gym is half of your future success. Even the largest and most comfortable sports center with renowned coaches and a large number of various services, including animators who will entertain children while their parents get in shape, will be able to cover only the nearby areas (usually within walking distance). There are hardly many people who want to travel there regularly from the other end of the city. At the same time, a small gym in a large sleeping area, open from early morning until late at night, will not lack clients. When choosing a room for a hall, try to put yourself in the shoes of your potential client. Will it be convenient for him to get to you? Is there a bus stop nearby public transport, a place for a car park? Is it possible to find you at the address without any problems? Perhaps, in addition to the sign on the facade, it is worth adding additional signs or a billboard with the contact information of your institution.

The minimum area is 100-150 sq. meters... Exercise machines and sports equipment take up a lot of space (each device should have at least 5 square meters), the distance between them should be large enough so that your clients do not interfere with each other. Don't forget to leave free space for strength training with barbells. Another 25-30 sq. meters will go under the shower and dressing room.

Be sure to pay attention to the presence of all the necessary communications - heating, air conditioning, ventilation, hot and cold water, drain, etc. There are a lot of nuances here, so when choosing equipment it is best to consult with specialists. Note that in sleeping regions hot water is often turned off several times a year for one to two weeks. And you can be sure that the inability to shower after training will deprive you of a large number of clients. So without additional equipment for heating water in case of emergency, you cannot do it. And this is associated with high costs: plus an additional 10 sq. meters under the boiler room and the boiler itself at least 180 liters, reinforced wiring for its power supply.

Often, gyms are located in basements and basements. Maintain the required humidity and the required temperature regime in this case, oddly enough, it will be easier. The height of the ceilings in the gym on the ground floor and above must be at least 3.5 meters, otherwise, it will be difficult to ensure good air purification. And it is impossible to ventilate the room in a natural way by opening windows and doors: this will lead to the formation of harmful drafts. The basement, on the other hand, does not warm up in the sun, like other rooms, and strict requirements are not imposed on the height of its ceilings. Due to its location, ventilation of normal power will be sufficient. However, this advantage can be offset by the cost of repairs and good lighting.

Ready-made ideas for your business

Ideally, of course, it is best to build a room for a hall on your own, having considered in advance the most convenient option for its layout and the location of all communications. But in this case, the whole thing rests on the funds that you have at your disposal, and in the availability of a sufficient area of ​​land for construction in a promising residential area. V better case this is an area of ​​new buildings, which will be populated over the next few years. Although the construction and finishing itself will also take a lot of time.

Minimal repairs are most likely indispensable, whichever option you choose. The floor of the room should not be slippery to eliminate the risk of injury, and at the same time it should be easy to clean and not be afraid of moisture. The best option both in price and in properties - PVC floor coverings. However, if the floor is old parquet in the room you are renting, you should not spend money on changing the floor. For the first time, this option will do. Color gamut it is better to choose calm and neutral, give preference to light shades. The height of the ceiling, windows, the width and length of the hall and a number of other indicators are normalized. It is desirable to provide for the possibility musical accompaniment trainings and purchase additional "non-exercise" equipment - nets, basketball hoops, mats, fitballs, wall bars, horizontal bars. The temperature in the hall should be 15-17 degrees... Also supply a water cooler (water cost and disposable cups can be included in the price of the subscription).

Ready-made ideas for your business

Particularly noteworthy is the location of the gym on the territory of the shopping center. There are pros and cons here. One side, shopping center- an ideal place in terms of cross-country ability. A huge stream of people passes through it every day from morning to evening. There are cafes, shops, entertainment centers where you can take your child while one of the parents spends time in the gym. Having opened a sports hall in a shopping center, you can significantly save on advertising by placing only one banner on the facade of the building or a light box near it. However, this arrangement also has certain disadvantages.

The most important of these is the high cost of rent. A lot of space is needed for placing simulators, and the cost of renting a square meter in a shopping center turns out to be significantly higher than the cost of renting a room of the same area in the same area and even, possibly, on the same street. In addition, it is rather difficult to provide the necessary conditions for the clients of the hall, including showers and changing rooms with lockers for storing things. Finally, in some gyms on the territory of the shopping center, in order to save space, simulators are installed right on the site on the top floor, enclosing it with a transparent wall. Although the permeability here is significantly less compared to the lower floors, but not all people feel comfortable playing sports in front of casual passers-by.

Necessary permits to open a gym

Find out what documents are required to open a gym in your city. It is better to choose an individual entrepreneur as an organizational and legal form for the first time of work, which will allow using a simplified taxation system. Most suitable OKVED codes for this type of activity:

96.04 Services in the field of physical culture and recreation

93.11.10 Services of sports facilities

93.12.10 Services provided by sports clubs

93.13.10 Fitness center services

93.19.12 Services of athletes and athletes.

Think in advance how you will develop your business further. If you plan to expand the list of services provided by your center over time (to open a cafe, beauty salon, fitness bar, solarium, etc.), then you must specify the necessary codes for possible related services in advance, even when registering as individual entrepreneur... In addition, it will be necessary to obtain permission from Rospotrebnadzor, having previously concluded an agreement for the maintenance of air conditioning and ventilation systems, an agreement for the maintenance of the housing office, an agreement for the disposal of lamps, PPK and a passport of a sports institution. Do not forget that all your employees must also have medical records. For the implementation of the gym project, it is necessary to obtain permits from the fire, sanitary and epidemiological services, as well as the territorial administration of property.

Choosing equipment for the gym

Rent and renovation of premises are significant items of expenditure. But next in cost is buying necessary equipment for the gym - actually exercise machines for the press (benches), back, arms, legs (including treadmills and exercise bikes), dumbbells, barbells, weights, treadmills, turnstile. Some of the equipment can be purchased second-hand. In particular, it will help to save on the most expensive exercise machines. When buying, pay attention to the model and equipment of the simulator. It should be made of quality material and have little wear and tear.

Do not forget about personal protective equipment - belts, gloves, wristbands, knee pads, etc. They should be in sufficient quantity, which is calculated based on the capacity of your gym. Of course, it is necessary to provide a shower, toilet and changing room on the territory of your establishment. All this can be without design delights.

Ready-made ideas for your business

The main thing is impeccable cleanliness and order. In some gyms, if space permits, additional sports grounds and halls are also organized, for example, for sports games, dancing, yoga, etc. In this case, the gym is gradually turning into a real sports center. If you choose this path of development for yourself, think about whether you have opportunities for expanding the area or after some time (for example, one or two years) you will have to change your location. One more important nuance, which many people forget about when planning expenses, is the arrangement of the hall (reception area). Be sure to provide convenient places there for waiting for customers who came ahead of their time.

We recruit trainers for the gym

And yet, a spacious gym with a large selection of equipment and inventory, located in a convenient location with high traffic - this is just one of the conditions for the prosperity of your business. The second is qualified personnel who will work for you. In fact, the situation with gym instructors is not so straightforward. Experienced athletes do not need the help of a coach. They are well versed in the topic, they know what exercises and in what volume they need, knows how to use all the equipment.

Instructors are necessary for beginners, but their services are paid additionally, and not all of your visitors will be ready for additional expenses. It seems to beginners that there is nothing difficult in exercising on simulators: I wanted to strengthen the abdominal muscles - I need a bench for the press, I need to pump up my biceps - look for simulators for arm muscles. At the same time, they have a very vague idea about the technique of working on simulators, about the load they need, proper nutrition and other details, ignorance of which can not only minimize all efforts, but even give a result that is directly opposite to what was expected. Gradually more and more people seriously thinking about sports, understand the importance of the role of an experienced coach who acts as a mentor and supervisor.

Still, hiring several trainers at the same time at the very beginning of your work can be unprofitable. It is good if you yourself are a specialist and at first you can work independently with one or two assistants. If you take on the functions of a manager, then you will have to look for good trainers and instructors. Pay attention to their fitness and reputation. It's not uncommon for people to leave the gym with a good trainer. They are even ready to travel to the other end of the city, just not to lose the instructor.

New trend - online trainers

V recent times so-called online trainers also appeared. This is a relatively new trend that is gaining popularity and should not be overlooked. What do online coaches do? The same as regular instructors. They make up detailed plan individual training and nutrition program, taking into account the "initial data" of the client, track the results, make adjustments to the programs, motivate and support him. The training plan includes a detailed schedule and regimen of exercises, types of exercises and their duration, daily regimen and nutrition. Roughly speaking, the instructor undertakes to give the client the result he wants to get, within a reasonable time frame and without harm to health.

The only condition is that the client must strictly follow all the recommendations of the mentor. The only difference between a regular and an online trainer is that the latter ... does not see his clients live before training and may never see them. They can live in different cities and even countries, but the almighty Internet allows them to interact almost as effectively as in person, sharing photos and videos. An online trainer is not a complete substitute for a “live” instructor, since the latter sees his client directly while working on the simulators and can correct his mistakes.

However, a remote instructor is a suitable option for people who are shy or unable to hire a specialist in the gym. The problem is that online trainers often call themselves not only experienced and qualified instructors who have undergone special training and have worked or are working with a large number of people in gyms, but also those who have nothing to do with this profession. These are so-called random people who had enough willpower to lose a lot of weight and get in shape, exercising at home or under the guidance of an instructor.

Despite all the merits and knowledge acquired in the process of hard work on their figure, they are not familiar with the theory, do not take into account the individual characteristics of each individual person, his possible problems health and other important factors. They willingly share their experiences with others, write books and articles, blog and run "weight loss marathons" on various sites. But, of course, they are not real instructors and cannot guarantee a decent result of their work.

Thus, a good online coach who lives in your city and has the opportunity to visit you for several hours a week can attract new clients to your gym. In fact, this is a combined format of regular and remote instruction. The main thing is that you are confident in this specialist, his qualifications and competence.

In addition to trainers-instructors and a manager, you will need administrators (two, working in shifts) and a cleaning lady who will come 1-2 times a day.

Plan your workout routine in advance. It is advisable that its doors be open seven days a week from early morning until late at night. Someone goes to simulators before or after work, someone - on weekends, and those who are not working (mostly young mothers on parental leave) - on weekdays during the day. By varying the schedule, you can significantly increase the attendance of your center. Many gyms are open from 7.00 to 24.00 on weekdays and from 8.00 to 24.00 on weekends with a break for holidays and sanitary days (the latter are held every three months).

Experts advise introducing two payment options - a higher hourly payment and a subscription for a month, three months, six months and a year. The cost of a subscription for a month is one to five thousand rubles, depending on the region and the specifics of the institution. The passage of a small hall can be 10-20 people on weekdays and up to 30 on weekends. The most significant items of expenditure are renting premises (at least 35 thousand rubles a month), repairing it (150-200 thousand rubles), purchase of exercise equipment and other equipment (mirrors, musical equipment, furniture, etc.). Exercise machines and equipment will cost at least another 250 thousand rubles. For this money you will be able to purchase a pair of mechanical treadmills, mechanical exercise bikes, two complex exercise machines with counterweights, a cardio trainer, a barbell, dumbbells, benches, etc. A big plus that these investments are one-time. In the future, you will be able to buy additional equipment as it wears out, but these will, as a rule, be inexpensive units such as rugs, light dumbbells, fitballs, etc. The salary of trainers will be from 30 thousand rubles a month.

In this material:

The business plan of the fitness club, an example with the calculations of which will be given below, is designed for an initial investment of about 2 million rubles.

It will be a full-fledged hall with several rooms, which offers clients a dozen different services. The estimated payback of the project is less than 2 years. To compose your own ready-made business plan, a fitness club for which provides a large list of services, use the template in Appendix # 1.
Appendix # 1. Sample fitness club business plan.

Analysis

Potential clients of the institution will be young men and women aged 18 to 35 years. With the right approach, the age range can be expanded. For example, there may be children's fitness groups, and men over 50 also attend the gym. In aerobics and yoga groups, a good trainer can conduct classes for women who are over 50 years old. It is these age categories that lack sports facilities. All clients are middle-class people.

Competitors are promoted clubs, the presence of which is known to everyone in the area where the project is supposed to function. You can win competition with them due to professional staff and lower cost of services.

Pay attention to the provision of family fitness services. Such services are not very developed, so you can become the first. At the same time, not one client is attracted to the hall, but several.

The emphasis in the project is on providing the services of a gym that enjoys the most in great demand among potential customers.

The club will work daily from 9:00 to 21:00, which is 84 hours a week. The club's attendance does not greatly depend on the season, but in the summer there are fewer clients, worse with attendance in December.

Premises for the club

Before you open a fitness club, you need to decide on the premises. It is necessary to choose a room for the gym on the basis that for each client of the sports hall there should be at least 6 m², and for the fitness hall - at least 2-3 m². The premises should be commercial, you can choose it either in the city center or in a residential area. The lease must be concluded for a period of 3-5 years.

The area of ​​the room can be calculated. The calculation is based on the fact that fitness groups will have an average of 15 people. They will need a hall of 30-45 m². The gym will simultaneously train 15 people, which will need 90 m². The two changing rooms - for men and women - should be 25 m² each, while the reception and corridors will take another 50 m². The total area of ​​the fitness club is 220-235 m².

If the level of attendance of the gym is expected to be higher, for example, 25-30 people, then the area of ​​the room will grow to 280-315 m².

Calculating expected income

It is necessary to make the calculation of the expected income in the ready-made business plan, according to which the fitness club will provide the following services:

• gym for 84 hours a week;
• aerobics and step aerobics (7 groups) - 20 hours a week;
• strength training in the fitness room (5 groups) - 10 hours a week;
• yoga (5 groups) - 10 hours a week;
• dance classes (5 groups) - 15 hours a week.

The fitness room is mostly done in the afternoon. In the morning, these groups are poorly filled, but this time can also be used. It is popular with housewives and office staff who exercise before work or during a break.

150 people will be able to visit the gym per month. The average cost of a monthly subscription is 1.5 tr. The average occupancy of each group in the fitness room is 10 people. Taking into account all groups, and there are 22 of them, the expected number of visitors is 22 × 10 = 220 people. The cost of the subscription is 2 tr.

In total, the expected income is:

• from the gym - 1.5 × 150 = 225 tr;
• from the fitness room -2 × 220 = 440 tr.

The total expected income is 665 tr.

Estimated costs

The rented space requires renovation before opening a fitness club. The renovation work includes:

• bringing the halls into proper form;
• installation of mirrors in the halls;
• proper lighting;
• installation of shower cabins and air conditioners.

For furniture, you need to provide for another 70 tr., For which you will have to buy:

• table;
• chairs;
• benches;
• reception desk;
• armchairs for visitors;
• lockers in the dressing room.

From technology you will have to purchase:

• musical centers - 2 pcs.;
• laptop - 1 pc .;
• printer - 1 pc .;
• cash register - 1 pc .;
• refrigerator - 1 pc.

This will still require 75 tr. From the staff you need to provide:

• administrators - 2 people;
• trainers in the gym - 3 people;
• fitness trainers - 4 people;
• cleaning lady - 1 person.

A total of 10 people. Their wages are uneven, depending on attendance, but you need to expect that the payroll will be 300-330 tr. Additionally, you need to provide for the costs of Internet, installation of furniture and equipment, ordering branded clothing. This will have to spend another 65 tr.

The total project launch costs will be as follows:

• rent of premises for 2 months - 200 thousand rubles;
• repair and equipment of the premises - 1 million rubles;
• equipment - 900 thousand rubles;
• furniture - 60 thousand rubles;
• equipment - 75 thousand rubles;
• additional costs - 65 tr.

The total initial amount is RUB 2.3 million.

The fitness club will incur the following monthly expenses:

• Payroll - 320 thousand rubles;
• rent - 100 thousand rubles;
• utilities - 30 thousand rubles;
• expenses for water, towels, etc. - 20 thousand rubles;
• unforeseen expenses - 10 thousand rubles.

In total, you need to spend 480 tr per month. The company's monthly profit before taxes is 665-480 = 185 thousand rubles.

Advertising of the services provided

The income of the gym does not depend on simulators and not on the qualifications of the coaching staff, which should be at the required level, but on the level of project promotion.

If the project is not promoted, invested in advertising and created a system for attracting customers, it will not bring a good profit and may be closed.

For small business TV and radio advertising will be ineffective and very costly. Use Internet promotion, create a club website and business pages on social networks. For each type of services offered, do, order a selling page. After all this is ready, order flyers and leaflets that would encourage potential customers to go to these pages of the site, where the work of the selling text is included.

This approach allows you to effectively spend your advertising budget. Setting various metrics allows you to control which advertising channel is effective and which one is better to stop spending money on. If you spend only on banners and flyers, the effectiveness of such promotion is very low. At the same time, it is not known what was done well and what was not.

It is recommended not to skimp on renovating the premises. It is very important for clients which hall is, how clean and comfortable it is. Invite experienced trainers to the fitness room. If the equipment attracts clients in the gym, then in yoga or aerobics groups clients are delayed only thanks to the qualified work of the trainer. The more they linger there, the more regular customers and so more stable income enterprises.

Sell ​​sports nutrition and apparel at your club for extra profit. Their sale can bring the project an additional profit of 120-250 tr. As soon as one project is ready, use a ready-made business plan, according to which the fitness club is already successfully functioning, and start opening the next club. This scaling will allow you to create a network in the near future.

Order a business plan

	Investments: From 3,500,000 "Sportmaster" is an international chain of stores selling sporting goods. Over the course of two decades, the company has rapidly risen among the rest of the segment and reached unique heights. Today trademark"Sportmaster" tops the list of Russian sports stores, is the general partner of many tournaments and competitions, including the Olympic Games. The Sportmaster franchise makes it possible to always receive a high income, quickly ...
	Investments: From 180,000 $ Open your own business trading goods famous brand, always beneficial and honorable. We will teach you where to start, how much start-up capital you need and explain the principles of working with a franchise. Each brand has its own requirements for partners and Nike is no exception. Therefore, in this article, we have placed important things that you should know about. Brand Description Before ...
	Investments: 7,000,000 - 15,000,000 rubles. SPORTLANDIA is a network of sports shops for the whole family with a wide selection of quality goods for sports and outdoor activities. SPORTLAND - Winner of the 2006 Russian Trade Olympus and Golden Brand awards. The first stores were opened at the end of 2003; now the chain has more than 120 stores in Russia and the CIS and is not slowing down. ...
	Investments: Investments 2 200 000 - 5 000 000 ₽ The first and only personal protection service in Russia available on your smartphone. Bodyguard ARMADA We met with the co-owner of Armada.Vip, Alexander Aliyev, to find out why it is important to be able to call a bodyguard within an hour, in what situations you might need it and how the market for such services is developing in Russia. Why did you decide to do business related to ...
	Investments: Investments 300,000 rubles We are the only Fish Holding in Russia, whose portfolio includes the most advanced production facilities from absolutely ALL regions of fish and seafood production in the country! Apart from mining and processing, our Group of Companies has independently taken a leading position in the market in wholesale trade, after which she successfully created her own network of fish stores "Kurilskiy Bereg." Unique diversification of production assets, ...
	Investments: Investments 550,000 - 1,000,000 rubles COMPANY DESCRIPTION The network of laser hair removal studios Laser Love was founded in 2018 in Novosibirsk. The group of the company has distribution company responsible for the supply of equipment directly from the manufacturer. The company has all the quality certificates for the equipment - the certificate of conformity and the European Union. Our own line of equipment under the DF-Laser brand guarantees the quality of the procedure from the first visit. Own marketing agency v… Investments: Investments 1 490 000 - 3 490 000 ₽ Bestway Car Service Network is a network of stations for body and locksmith repairs, which was founded in November 2014. Facts: For 4 years we have opened 14 stations in 8 regions of Russia - in N. Novgorod, Kazan, Rostov-on-Don, Krasnodar, Ivanovo, Yaroslavl, Vladimir, Dzerzhinsk. In 2017, the group's turnover amounted to RUB 211 million. In 2018 ...
	Investments: Investments 450,000 - 600,000 rubles The international model school of the STEFANIA brand is only one of the global brands belonging to the PINYAGIN CORPORATION, founded thanks to the creativity of Oleg and Natalia Pinyagin. The company has branches in Moscow, Spain, Italy, London, China. Four brands of children's and teenage clothing: STEFANIA and STEFANIA BOYS - a luxurious wardrobe for the most sophisticated natures, De Salitto - Italian chic with developed ...
	Investments: Investments 1,400,000 - 1,800,000 rubles The Krown® brand was founded in 1986 in Canada. On this moment more than 1000 stations successfully operate in the world comprehensive protection from corrosion. The unique product T40, which was specially developed by the company's engineers, allows you to comprehensively protect vehicles from harmful effects environment... The inhibitor formulation is patented and manufactured only at the Krown® branded factory in Canada. More than 1,000,000 transport ...
	Investments: Investments 2,700,000 - 3,500,000 rubles We are a team of professionals with over 10 years of experience in the food market. During this time, we have implemented more than 40 regional and federal projects in 15 different concepts. In 2017 we launched the Bakery No. 21 project and now we manage a chain of cafes-bakeries, which we want to expand, because we believe that our product is a new level in the world ...

Approximate data:

• The monthly income is 958,000 rubles.
• Net profit - 341,105 rubles
• Initial costs –1,921,200 rubles.
• Payback - from six months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will talk with you about this type of business as a fitness club and try to write a detailed business plan for a fitness club with calculations.

Market analysis

The establishments of the fitness industry are becoming more and more popular today. This is due to the desire of people to be healthy. And if at the time of the appearance of the first such clubs these were premium-class establishments, today such services are available to almost anyone.

In Russia, classes in fitness clubs appeared only 20 years ago. At the same time, people are more willing to go to Russian establishments than international ones, whose share is only 1% in the total mass of fitness centers.

The number of clubs grows by 20% annually. This is due to the desire to be like European neighbors. Today, there is an increased demand for the services of fitness clubs. Because being healthy is fashionable.

According to the results of research carried out by analysts, it turned out that most often people go to such institutions to become even more beautiful and well-groomed. The next factor of motivation - psychological tone - is almost two times behind. But in the third and fourth places are the improvement of physical fitness and spending free time, respectively.

As it turned out, women most often visit fitness clubs. There are 70% of them in the total, that is, more than 2 times more than men.

If we talk about age characteristics, then more than 50% of visitors are young people aged 18 to 24 years.

Most often, fitness clubs are visited by people with an average income, less often - wealthy people. It is also interesting that people with no income make up a quarter of all visitors.

It is also noteworthy that most often people with higher education go to such institutions.

Based on the data obtained, it is possible to compose portrait potential buyer : Most of them will be young women (18-34 years old) with an average income, with some kind of education; their main goal will be the aesthetic component. They will also be about the same age as men who are interested in their health and increasing physical capabilities. Thus, we can conclude that when developing a business plan, you need to pay attention most of all to people with an average income level.

If we talk about competitors, it will be primarily well-known fitness club chains. To a lesser extent, single establishments will compete. Firstly, they will not be able to serve a large number of the population, and secondly, hardly a lot of people know about them either. Therefore, the main competitor will be precisely the well-known branded places that have already captured a part of the market. They will have to fight with the help of lower prices, qualifications of workers, as well as the quality of services provided.

I would like to note that Russian market fitness services have a huge potential, because not so many people go to clubs today - there can be much more of them.

The most profitable niche would be family fitness. First, this industry is not yet well developed. Secondly, several family members will be immediately involved. The main income will presumably come from gym visitors. This type of service is in the highest demand among consumers today.

SWOT analysis

Strengths: Usage modern concepts, techniques. Good location of the club. High quality equipment. Relatively low cost.	Weak sides: A narrow range of services provided. The need for large financial investments in opening and advertising.
Possibilities: Offering lower prices than competitors. Finding your regular customers by attracting them. Further development, which will allow opening a network of fitness centers. Attraction of those trainers who already have their own client base.	Threats: Rapid growth in the number of competitors. Economic instability. Low attendance rate. The emergence of serious-minded networked fitness clubs that are already known to the consumer.

Opportunity assessment

The fitness center will operate as follows:

Total: 80 hours per week.

Seasonality of demand for given view in principle, there are no services, except in summer time the number of visitors decreases slightly.

In the future, demand can be increased and new customers can be attracted by expanding the range of services, providing related services (selling sports nutrition, branded sportswear, opening a bar).

Organizational and legal issues:

1. You need to start with a choice. For the first time, you can limit yourself to registration or LLC. The first option is the most attractive due to the simple registration procedure and loyal taxation methods. In addition, the opening of an IP most often involves just working with individuals rather than legal. Codes according to OKVED, most likely, in cases of opening fitness centers will be as follows:

• 04 - Recreation and sports activities.
• 61 - Activities of sports facilities.
• 62 - Other activities related to sports.

You should pay special attention to this point. All types of activities must be reflected in the extract from ERGIP (for private entrepreneurs) or from (for LLC).

1. Passing a check at Rospotrebnadzor (you do not need to obtain permission to start work). They check the available documents for ventilation, air conditioning, housing office documents (if necessary), as well as medical records of workers in contact with visitors.
2. Passing the fire inspection. Here you also need to prepare for their arrival. There must be emergency exits and fire extinguishers.
3. You don't need to get any licenses either. This can be done for a more trusting relationship on the part of clients.
4. Choice of taxation system. As a rule, they choose. The tax is paid either 6% of total income, or 5-15% of the difference between income and expenses (the percentage for each region is set separately, but most often it is exactly 15%).
5. We also recommend accepting payments from our clients by bank cards... To do this, you need to open a bank account. By the way, we wrote an article about.

It is worth remembering that for each visitor to the gym there is 6 m 2, and fitness or aerobics - 2 m 2.

Rented premises:

This will be a commercial space. It is best to choose one of two options:

• city ​​center (plus in the number of visitors, minus in the high cost of rent);
• sleeping area (plus at a reasonable price, but the level of visitors will be lower than in the first option).

There must be a room in the changing rooms for equipping showers.

Calculation of the area of ​​the room:

• halls for fitness and aerobics - 2 m 2 * 15 people = 30 m 2;
• gym - 6 m 2 * 15 people = 90 m 2;
• changing rooms - 2 pcs. * 25 m 2 = 50 m 2;
• reception, corridors = 50 m 2.

Total: 200 m 2.

Made on the basis of an average attendance rate of 15 people.

Description of the service

In the fitness center you can visit:

• gym (continuous work, that is, 80 hours a week);
• aerobics (20 hours a week);
• step aerobics (10 hours a week);
• yoga (15 hours a week);
• dance classes (20 hours per week);
• strength training in the fitness room (15 hours a week).

The appointment can be made by phone or directly on the site of the fitness center. In addition, visitors can take advantage of free wifi, bottled water.

In the future, it is planned to expand the range of services. These can be not only new types of group activities, but also other activities.

In the gym, you can also sign up for personal training.

To attract more customers, it is worth choosing experienced people when hiring. It is desirable that they have their own customer base, which will provide part of the flow of visitors.

Marketing plan

It is worth considering the cost of the services provided. It should be a competitive price, but not too low. You need to pay attention appearance gyms and the entire fitness center, as well as the quality of the equipment and the professionalism of the working trainers.

Ideas for later opening a phyto-bar or massage room will be interesting.

• distribution of leaflets, flyers;
• advertising on the Internet (social networks, contextual advertising etc.) and the media;
• signboards;
• SMS mailing;
• radio and television announcements (if finances permit);

You can also attract various promotions - for example, a free visit to pre-holiday days or on your birthday. In a word, there are a lot of tools for influencing potential customers.

In general, you should think about prices in advance, calculate the cost of club cards, ways to promote them.

It will be important to create your own website even before opening. And at the same time make it not only beautiful, but also informative and convenient for the client. You can add feedback forms, polls, the possibility of discussions, online purchases, reservations, viewing the completion of a particular lesson by visitors.

Be sure to choose your own strategy. After attracting part of the population, it is worth thinking about marketing moves that can bring other segments of the population to the fitness center.

Calculation of planned revenue

	Price per lesson (1 hour, gym is not limited)	Number of lessons per month	Occupancy (max 15 people)	Total income
Gym	200 p.	160	10	320,000 RUB
Aerobics	250 p.	80	9	180,000 RUB
Step aerobics	300 p.	40	9	108,000 RUB
Yoga	250 p.	60	8	120,000 RUB
Dance classes	250 p.	80	7	140,000 RUB
Power training	250 p.	60	6	90,000 RUB
Total				958,000 RUB

The monthly income will be 958,000 rubles.

Production plan

To get started, it will be necessary to repair and install equipment. The renovation will include bringing the premises into proper shape, installing showers, mirrors in the halls, installing lighting fixtures, air conditioners, fire extinguishers, and more. The total cost is 1,000,000 rubles.

The equipment will be needed mainly in the gym. Also included are accessories for exercising in the fitness room, including mats, special balls, step platforms, and weights. The total cost will be equal to 600,000 rubles.

You will also have to buy furniture:

• table (1pc);
• chair (10pcs);
• benches (33pcs);
• lockers (30pcs);
• reception desk (1pc);
• armchairs (2pcs).

The total cost will be: 65 800 rubles.

And also you will need to purchase equipment:

• laptop (1pc);
• music center (2 pieces);
• printer (1pc);
• refrigerator (1pc).

Total: 55,000 rubles.

Position	Number of staff units	Payment method	Salary (including insurance premiums and taxes)	General payroll
Administrator	2	Salary	25,000 RUB	50,000 RUB
Trainer in the gym	4	Percentage of revenue (10%)	32,000 RUB	128,000 rubles
Aerobics and dance coach	1	Percentage of revenue (10%)	32,000 RUB	32,000 RUB
Yoga coach	1	Percentage of revenue (15%)	18,000 RUB	18,000 RUB
Step aerobics and strength coach	1	Percentage of revenue (15%)	29,700 p.	29,700 p.
Cleaning woman	2	Salary	15,000 RUB	30,000 RUB
Total:				287,700 RUB

The trainers in the gym work in twos. They help visitors.

Administrators and cleaning ladies work in shifts.

All trainers must have qualifications and work experience. It is desirable that they be known to a wide range of people in the city. It is also possible to combine work with other types of employment.

Classes can change in the schedule from month to month.

Salary is paid twice a month - in the middle and at the end of the month.

The duties of the administrator include receiving phone calls, processing applications from the site, filling it out, processing documents and accepting funds.

Organizational plan

	1 month	2 month	3 month
Registration of individual entrepreneurs	6 800 RUB
Conclusion of a lease agreement	+
Competitiveness analysis	+	+	+
Advertising	100,000 RUB
Site creation	15,000 RUB
Repair and refurbishment	1,000,000 RUB
Furniture	65 800 RUB
Purchase of the necessary equipment	600,000 RUB
Purchase of equipment		55,000 RUB
Purchase of a cash register		15,000 RUB
Internet hosting		600 RUB
Installation of furniture and appliances
Personnel search, training
Ordering clothes with company logo		45,000 RUB
Purchase of water supplies			3,000 RUB
Installation of video surveillance			15,000 RUB
Total	RUB 1,921,200

A lease agreement should not be concluded for a year, the money invested may not pay off. It is best to agree to work for the long term. Desirable - 5 years. Finding such a tenant will not be easy, but still possible. Consider the option of a small increase in the rental price, as a last resort.

Financial plan

Income (monthly) - 958,000 rubles.

Initial costs - 1,921,200 rubles.

Recurring costs (calculated per month):

Profit before tax, thus, will be equal to - 958,000 - 556,700 = 401,300 rubles.

We calculate taxes according to the formula 0.15 * (Income - Expenses) - 0.15 * 401 300 = 60 195 rubles.

The net profit will be - 401 300 - 60 195 = 341 105 rubles.

The payback period is 1 921 200/341 105 = 5.63. Consequently, the project will pay off in six months.

Risks

Risk	Probability of occurrence	Avoidance methods	Possible threats
External
Crisis, economic instability, rising inflation	Average	Insurance, purchase of necessary supplies	Decrease in profits, possible losses
Changes in legislation	Low	Detailed compilation constituent documents, including the charter	The need for re-registration, paperwork, suspension of activities
Change in ideology related to a healthy lifestyle	Low	Running time customer base massive advertising	Decline in demand
Increased competition	High	Development of new techniques, improving the quality of services	Decline in profits
Internal
Equipment breakdown	High	Timely inspection, purchase of additional units	Decline in the quality and quantity of services provided
Incompetence of workers	Average	Completion of training, obtaining certificates, constant attendance of seminars, master classes	Decrease in the quality of service, the number of clients
Obsolescence of equipment	Average	Purchase of new equipment, replacing it with the most technologically advanced	Decline in the quality of services provided, lack of competitiveness
Bad placement	High	Marketing and geomarketing research	Less than expected profit, decrease in profitability and payback

The most important thing to remember is that you cannot save on repairs and equipment - these are one of the most important components of success.

According to marketers, any fitness center pays for itself in less than 2 years. Unless, of course, the work was done correctly.

Do not stop there - expand, open another fitness center, add new services (swimming pool, sauna, massage, beauty services, and so on). Consumer awareness will be free advertising... People will want to go to you, because they are already convinced of the quality of the services provided in the fitness center.

Important: Remember that you can independently draw up a business plan specifically for your business. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seemed incomplete to you. If you have experience in this or that activity, or if you saw a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for the attention!

The trend towards maintaining one's own physical condition is doing its job: yoga centers, dance studios and gyms are very popular. This is facilitated by the holding of the Olympics in Sochi, a ban on the sale of alcohol after 22:00, a ban on smoking tobacco products in public places. The idea of ​​creating a sports hall is no longer new, but the demand for conditions for maintaining a healthy lifestyle is now extremely high, which means that now it will not be particularly difficult to attract visitors.

The gym is a room with exercise equipment and equipment, in which everyone can work out for a fee. In cities with a population of up to 4 million people, up to 170 such establishments are open. Gyms are common in both large and small towns.

This business is attractive primarily because it does not require impressive amounts of investment to open it, while thanks to the growing trend towards a healthy lifestyle, it is possible to achieve a constant flow of clients who want to get in shape.

The initial investment amount is 1,562,000 rubles.

Break-even point reached on the fourth month of work.

Payback period: 11 months.

Average net profit: 177 003 rubles.

2. Description of the business, product or service

It should be understood that gyms are divided into several types:

• Freestanding fitness centers offering visitors wide range of services: SPA, fitness equipment, group and individual lessons, swimming pool. Such centers are aimed at the widest possible range of consumers who want to receive several service options at once.
• Gyms in existing dance studios, fitness clubs, shopping malls... This type is attractive because your business will already have a certain stream of warm customers who may be interested in your services. In this case, you are renting a place in a working studio where you place your equipment.
• Gyms in office centers or detached buildings. This is the most budget-friendly option, as it does not require high rent and can be easily accommodated in a small area.

In this business plan, we will consider the third option for organizing a business, in which we will rent a room with an area of ​​230 sq. m for organizing a fitness space, the hall will be designed for a simultaneous stay of no more than 35 people. What services will the gym provide?

• Subscription for visiting the hall for a period of 1 month (price 2,000 rubles);
• Subscription for visiting the hall for a period of 6 months (price 9,000 rubles);
• Subscription for visiting the hall for a period of 12 months (price 15,000 rubles);
• One-time visit to the hall (800 rubles);
• Individual training (1,500 rubles / hour).

In addition, the hall will have a dressing room with bathrooms, as well as showers and a sauna, in which visitors can relax after a hard workout. This format allows us to serve a narrow target audience of athletes, focused on the result. The business has a seasonal feature: greatest demand for services is observed in the spring, while a decline should be expected in summer periods, when the majority is not up to sports, and many leave the city for the dacha or in other countries. The hall is open from 10: 00-22: 00 daily.

3. Description of the sales market

The target audience of the gym can be segmented as follows:

• Professional athletes. Such people value comfort, low workload of the hall, high-quality equipment. Athletes spend a long time in the gym, exercising to build muscle;
• Businessmen who go to the gym in order to maintain their shape, they do not have a lot of time for training, they use the services of professional trainers and buy complex services;
• People who want to lose weight by the summer. Their influx is noticed in the spring, they often take season tickets for 6 months, because they know that they will interrupt training in the summer. Some of them buy the services of trainers, some study independently;
• People who visit the gym for medical reasons. Such a layer of clients is scrupulous about the choice of the gym, carefully consults with the coaches, and studies all contraindications. These people do not save on health, they buy additional services;
• Students who prefer to play sports after couples. Such a group of audiences is small and spends a lot of time in the hall.

Since ours has market average prices, it is logical to assume that target audience people with average and above average income will become.

SWOT-project analysis

4. Sales and Marketing

5. Production plan

Let's consider the main stages of opening.

Registration with state authorities

The best choice for registering a gym will be registration as an individual entrepreneur, because the tax burden in this case will be much lower.

OKVED codes that are suitable for opening a sports hall:

1. OKVED 93.11. - "Activities of sports facilities";
2. OKVED 85.51 - "Individual lessons with coaches and teachers";
3. OKVED 93.13 - “Activity of fitness centers”.

It is best to dwell on the taxation of the STS 6% (of income). In addition, you will need to obtain a document from Rospotrebnadzor, concluding an agreement with him for the maintenance of air conditioners and fans, a bilateral agreement for the maintenance of the housing office, a bilateral agreement for the maintenance and disposal of light bulbs and a document of a sports establishment.

It is also worth taking care of the employees: each of them must have medical books, appropriate certificates and diplomas proving the right to teach fitness and work as instructors.

In order for the gym to start functioning, you must first obtain work permits from firefighters, sanitary and epidemiological services, as well as local authority property management.

Search for premises and repair

Room requirements:

• Good ventilation;
• The temperature regime in the hall will be from +17 to +19 degrees. In the dressing room - from +21 to +26 degrees;
• Air humidity should be within 40% -60%. If these figures are lower, you will have to install a humidifier.

Also, according to the norms, the gym should not contradict the instructions prescribed in SNiP 2.04-05-91; SNiP 2.08.02.89; SNiP 11-12-77; SNiP 23-05-95; SNiP 2.04.01-85.

The area of ​​the hall is at least 150 sq. m., because in it you need to place a common room, showers, a sauna, changing rooms, a hall for meeting guests. The cost per square meter varies from 400 to 900 rubles, since we are talking about renting a large area. Accessibility plays an important role in choosing a location: if you open a hall in a remote area, potential clients may not find you. At the same time, it is not necessary to open in the center, a fitness room can function successfully in a residential area, the main thing is that it is easy to find. Also, most likely you will need to repair the premises, allocate 200,000 rubles for this purpose.

We are renting premises with an area of ​​230 sq.m., 160 of which will be allocated for a hall, 70 sq.m. - hall, changing rooms, sauna.

Purchase of the necessary inventory and equipment

To open a gym, you will need to purchase the following equipment:

Name	Quantity	Price per piece	total amount
Strength Training Equipment
Set of rods 20-65 kg	1	60 000	60 000
A set of chrome dumbbells from 2 to 16 kg in steps of 1-2 kg, 12 pairs	1	40 000	40 000
Expander	1	10 000	10 000
Horizontal bar 3 in 1	4	4 000	16 000
Bench universal	3	15 000	45 000
Hip Bicep Trainer	1	43 000	43 000
Butterfly	1	75 000	75 000
Biceps Triceps Machine	1	53 000	53 000
Exercise machine vertical press	2	32 000	64 000
Back Extension Machine	1	32 000	32 000
Vertical Row Trainer	1	18 000	18 000
Linkage trainer	1	25 000	25 000
Seated Chest Press Machine	1	28 000	28 000
Vertical and horizontal traction machine	1	60 000	60 000
Total:			569 000
Cardio equipment
Exercise bike APPLEGATE E32 A	2	33 000	66 000
Elliptical trainer APPLEGATE E32 A	2	44 200	88 400
Treadmill CARBON T706 HRC	3	45 500	136 500
Total:			290 900
Hall equipment
Cash machine	1	15 000	15 000
Reception	1	10 000	10 000
Sofa	1	20 000	20 000
Coffee table	1	5 000	5 000
Chair	1	7 000	7 000
Cupboard	1	10 000	10 000
Total:			67 000
Equipment for changing rooms, saunas
Dressing room wardrobe	30	2 000	60 000
Bench	6	1 000	6 000
Shower room	10	16 000	160 000
Complete sauna	1	130 000	130 000
Total:			356 000
Staff inventory
Microwave	1	10 000	10 000
Kettle	1	5 000	5 000
Total:			15 000
Total amount:			1007000

Personnel search

Even a small gym will require at least the following staff:

• director;
• coach (4 people);
• administrator (2 people);
• marketer;
• cleaning woman;
• accountant.

Each of the employees must have a valid medical record. The search can be done using familiar, specialized sports portals, social networks... The demand for work in fitness centers is quite high, so there should be no difficulties in finding personnel.

6. Organizational structure

First, you need to find two administrators who work in shifts. They will receive visitors, answer incoming calls, advise clients, accept payment, check the condition of equipment, showers and changing rooms, monitor the availability of water and household supplies. The administrator's work schedule is 2/2 from 10:00 to 22:00. You should find employees in good physical shape, friendly, responsible and disciplined, because the attitude towards your gym will depend on their work. The salary of the administrator is 20,000 rubles. per month.

Also, the gym requires coaches (instructors) who will deal with clients on on an individual basis... The coach receives wages+ percentage from each sold individual workout (50%). The trainer must have an appropriate certificate confirming his knowledge and experience in this area, because he will draw up nutrition and training programs that directly affect the client's health.

Good day!.

When registering an individual entrepreneur or LLC, you will need to specify the following:

92.62 - Other sports activities

I will not describe in full what this grouping includes, since there are quite a few items, but you and I are interested in opening of a bodybuilding club, which just falls into the specified grouping.

If you have already opened an individual entrepreneur or LLC, then you just need to add this type of activity.

Gym Taxation

If we consider what taxation is better for opening your own gym, then I would choose 6% (Income). This tax has many advantages, especially in the service sector, which undoubtedly includes the gym. An application for the transition to the simplified tax system can be submitted together with registration documents (individual entrepreneur or LLC).

After the official registration of your business, you need to proceed with implementation of the gym business plan itself.

Gym class

First you need to decide on the class of your gym, because there can be quite a few options:

1. A fitness center;
2. Bodybuilding club;
3. Wellness complex;
4. Professional sports club.