Choosing a place for a hotel. Own business: opening a mini-hotel. Important nuances for organizing a mini hotel

It is gaining more and more popularity both on the part of clients and on the part of those wishing to open their own profitable business. This is facilitated by developing tourism and business trips, which have already become part of the way of life. business person.

It is cheaper for businesses to pay for a room in a hostel or hotel than to rent a separate apartment for an employee. Each city tries to attract tourists to their regions to the maximum. Therefore, the hotel business is becoming a profitable business.

The main thing is to correctly assess your strengths and choose the type of hotel for which there will be the least competition. But the quality and range of services provided must be up to the mark. This article provides a comprehensive answer to the current question of how to start a hotel business from scratch and what is needed for this.

If you buy several communal apartments for a future mini - hotel, you will have to make a lot of effort to design a BTI. It takes a lot of time to obtain all the necessary certificates - a fire system, a sanitary and epidemiological conclusion, certificates for the services provided, etc.

If alcoholic beverages are expected to be available, then a separate license must be obtained for them. To avoid queues and waste of time, you can use the services "My Business" on the Internet, which work online. There you can find a full package of documents, forms, applications that are needed to open an individual entrepreneur.

After collecting all documents, registration required permissions it's time to deal directly with the arrangement of the premises themselves. Conversions and repairs are always present on initial stage... The purchase of furniture, plumbing and kitchen equipment, and equipment will certainly follow the repair.

Pay significant attention to selection staff for your hotel business. The most basic functions that each major hotel provides:

meeting clients in the hall - hall and their further accommodation, depending on the possibilities and wishes;
cleaning and room service;
preparation of dishes according to the menu;
control by the security service;
quick response engineering - technical service for faults;
financial and commercial department;
other employees who perform additional or auxiliary functions.

As you can see, this minimum list services to be provided by the hotel. If there is strong competition in your city, then consider expanding or innovating to this list. For example, hire not just a cook, but a pastry chef.

Freshly baked custom-made pastries will perfectly complement a cup of tea or coffee during breakfast. List dishes for the younger generation on the menu. It is advisable that the cook or his assistant be creative in serving food.

It is very important to focus on courtesy No client will use the hotel services for the second time if his stay in the room was accompanied by constant rudeness and rudeness.

The quality of the work of your staff directly affects the reputation and competitiveness of the hotel itself. Therefore, if employees perform their duties efficiently, stimulate them with good salaries, bonuses, etc. Find a competent administrator who will represent the face of the hotel.

To get regular profits, you need to build a permanent customer base. For greater profitability, the average daily occupancy of the hotel should be at least 60%. To attract a stream of customers, take the time and money to place your ads.

Publish ads on sites on the Internet, in newspapers, magazines, banners. You can use the services of a distributor of flyers and business cards. Order the development of your own website. Of course, these costs should not account for the lion's share of the allocated budget.

If the competition in the region is high enough, try to innovate your business. Allocate a separate room for a cafe or restaurant, equip a children's room, connect free WiFi, cable or satellite TV, etc.

Remember that customers are profitable.

Therefore, sometimes conduct unobtrusive questionnaires or mini-polls in order to hear their wishes in a benevolent tone, and not then read negative reviews. Cleanliness in rooms, quality food, polite staff and modern tendencies will attract not only regular customers but also new guests.

Modern mini hotels are considered one of the most promising types of business. Many entrepreneurs, given the high profitability of such a business, are interested in how to open a mini-hotel that will bring good profit. According to experts, a hotel in a tourist center or any major city will pay off in about 5 years. If you build a hotel anywhere else, you can return your business investment in 9 years.

Important legal issues

In our country, you do not need a license to run a hotel business, so you do not have to draw up documents for opening a hotel. But, if you want to sell alcoholic drinks in the hotel, you cannot do without a special license. To attract more customers to your business, you can certify your services.

Before starting a hotel from scratch, you must register as Self employed, as well as submit documents that confirm ownership of the property. In addition, everyone needs to agree important points with such authorities as SES, fire inspection and others.

Accounting can be kept under a simplified taxation system, and on exactly the same conditions as for small hotels and for large hotels with a large number of rooms.

Choosing a room

Some entrepreneurs are interested in how to open a hotel in an apartment. To do this, they buy out communal apartments and equip them for hotel rooms. But in this case, there may be serious problems with BTI. Of course, this problem can be solved, but it will take a lot of time and money.

It is too expensive to build a building for a hotel. In addition, today it is difficult to find a free building plot in an area with developed infrastructure and excellent landscapes. Therefore, many mini-hotels are equipped in basements, former hostels, or they buy out several floors in a residential building for this. In this case, this type of hotel will be called guest or furnished rooms.

When developing a business plan for a mini-hotel, do not forget to take into account in which willow room you plan to open this institution.

According to the state standard, the following requirements are established for the premises of a mini-hotel:

Constant power supply;
Cold and hot water;
The temperature in the rooms is not less than 18.5 degrees;
TV;
Ventilation;
Telephone.
In addition, the hotel must have a sewerage system. If it is not possible to connect to centralized sewerage networks, a local treatment plant should be installed.

The hotel should be equipped with a separate room for washing clothes, usually a laundry, as well as a lounge.

Where to begin?

V hotel business quite high competition, as well as in the entertainment field, for example,. Therefore, you need to carefully work out the pricing policy, provide convenient access roads, equip cozy and comfortable rooms, and also establish high-quality service. When developing a business plan for a mini hotel, it is imperative to take into account all these important points, otherwise you will go bankrupt in the near future.

Rooms: equipment and size

Rooms in mini hotels must meet the established requirements. The area of a single room should not be less than 9 sq. meters. In multi-bed rooms, one person must have at least 6 sq. meters. For seasonal business, you can equip rooms with a calculation of 4.5 sq. meters per person.

In addition, the equipment of the rooms must also comply with the requirements of GOST.

Each issue should contain:

Cupboard;
Bed;
Chair;
Table;
Bedside table.

There are also special requirements for bathrooms. One shared bathroom should be designed for ten guests. Similar requirements apply to showers. Therefore, order a quality headset from cabinet furniture manufacturers.

List of services

A modern mini-hotel as a business is a rather profitable and promising direction. Services that are offered in hotels and mini hotels are divided into mandatory and optional.

Mandatory services are:

Cleaning of rooms;
Ironing clothes;
Wake-up at the personal request of the guest;
Timely change of bedding and towels;
First aid;
Responsible storage of valuables;
Access to the Internet;
Calling a taxi.

All other services, for example, a sauna, cafe, billiards or pool, can be provided by the owners of mini hotels and hotels at their discretion.

Staff recruitment

Before opening a mini-hotel in a private house for 10-15 rooms, you need to hire staff:

General manager. This could be your business partner. Salary 5 thousand dollars per month.
Administrator. For this position, you need to hire two people who will work in shifts. These employees typically pay around $ 400.
Maids. If the hotel is small, three to four people are enough. They also work in shifts. Each maid receives approximately $ 200-300.
Accountant. A beginner hotel, which does not have a large flow of guests, can use the services of a third-party specialist. For his work, you will have to pay $ 150-300 monthly.
If you want to open a bar or cafe in the hotel, you need to hire a bartender, cook and waiter.

At first, in mini hotels there are usually family members and relatives of the owners. It is easier to negotiate payment with them, as well as work after hours. Many guests who understand the difference between a hotel and a hotel in which the owners themselves work, prefer to stay in such establishments.

How to attract customers?

The hotel will be filled with guests at any time of the year, if you work out correctly customer base... This should be done well before the hotel opens. Also, decide what it takes to open a popular hotel.

Usually, families with children, travelers who prefer active recreation, as well as people who come to another city on a business trip stay in mini hotels.

Clients can be attracted through:

Travel agencies.
Specialized sites on the Internet.
Joint ventures.

If you cooperate with a large travel agency, you can provide a large flow of customers. To work with them, you should provide a catalog with photographs of rooms and prices for services.

Advertising plays an important role in the promotion of hotel services. You can advertise a mini-hotel on the radio, on television, in the media or on the Internet. You will have to spend 1-2 thousand dollars a month for this.

Profit

All businessmen work for profit. If the work of the hotel is organized correctly, your income will be 40% of the invested funds. In order for your business to develop and bring good profits, you should take into account the typical mistakes that other entrepreneurs make:

Don't skimp on hotel design. Poor location of the rooms scares off guests. Customers should not see carts full of dirty laundry or smells coming from the kitchen.
Do not employ unqualified or untrained personnel. This will allow you to avoid conflict situations with guests and maintain the reputation of the hotel.

The hotel business is quite a profitable business. If you have made a firm decision to work in this area, first familiarize yourself with all the intricacies of the hotel business and assess the situation in the market for these services. Building a profitable hospitality business requires careful marketing analysis... Its results will help you make the right informed decision.

The specifics of opening a hotel business in resorts presupposes a particularly careful weighing of the stage-by-stage scenario of action. Even in the face of increasing demand for the Russian seaside, the hospitality sector is highly volatile. And the seasonality of the enterprise gives rise to great doubts about the possibility of obtaining greater profitability. In this article, read about how to draw up a business plan for a hotel by the sea, read the example given and calculate your strength on its basis.

The hotel and restaurant business is one of the most difficult areas in business. A simple buy and sell scheme does not work here. From how correctly you define the target audience, how correctly you choose the location, how well you build advertising campaign and the success of the enterprise depends on many other factors.

Today it is difficult to imagine a major undertaking without drawing up a clear and comprehensive financial plan... In the hotel business, as in other areas, it is necessary to consider the level of workload of the enterprise, which is extremely difficult to predict. However, there are some average statistical indicators from which you can and should build on.

The main feature of the hotel business on the seaside is the uneven workload of the hotel. V summer period an ordinary resort hotel has no end of customers (provided that you present yourself correctly). Between October and early May, these hotels either cease to operate or take action to cut staff, cut costs, and virtually minimize activity.

What expenses need to be taken into account

Of course, you can choose for yourself a special service provision policy, pricing policy and focus on wealthy citizens. But in this article we will provide a list of the required minimum, without which no self-respecting hotel can exist.

Expenditure:

Foundation of the company
Purchase or lease of real estate
Employee payroll
Redevelopment of areas
Rough and fine finishing
Room design and interior decoration
Equipment for catering, cleaning and maintenance of the proper condition of the rooms
Furnishings
Tax
Hotel promotion
Community expenses and monthly expendable materials

So, we need to open a hotel in a resort town. For example, let's take the city of Kerch in the Crimea and we will build on the realities of such a city. In our "standard" hotel there will be a minimum service: free internet; maintaining the proper condition of the room stock; the ability to provide an iron and ironing board; a buffet on the ground floor and a shop.

Premises for a mini-hotel by the sea

We will be renting the premises in this example. The mini-hotel will be designed for 20 rooms, 3 of which are luxury, 9 standard double rooms and 8 single rooms for guests. To open such an establishment, we will need an average of 500 m2.

The success of your business depends on the choice of location. We will choose a building 30 minutes from the coast. You can get there by transport in 10 minutes. There is a parking place for cars (after all, some of the guests come by their own transport). We will pledge 200,000 rubles per month for lease payments.

Here we note that you may prefer a room with a smaller footage, however, it should be borne in mind that, according to the norms, at least 15 square meters of the room area should fall on one guest. The building should be equipped with good ventilation, hot water supply, etc.

We will take into account the fact that you may have to contain the price at the first stage of business formation. Therefore, we suggest taking into account the following figures: Lux - 4400 rubles per day; room for two 3200 rubles; standard single room 2000 rub. Let's calculate the average room rate - 2900 rubles. per day. Our hotel can accommodate a maximum of 32 people at a time. Hotel occupancy by the sea is extremely uneven. 4 hot months it will be up to 100% (let's take 90%), and in winter it can decrease significantly.

For 4 months the income of the enterprise will be about 10 million rubles.

Credit

For rent, organizational issues, the arrangement of the hotel and its advertising, we will need to take out a loan. The loan amount will be 11,600 thousand rubles. We will take it for 15 years. For the purchase of furniture, appliances, plumbing and others, we allocate an amount of 5 million rubles. We need to equip the area common use, as well as all technical zones - 1.8 million. Opening a company, obtaining permits and legal services 100 thousand rubles.

In the current environment, business promotion on the Internet has become a necessity. We will allocate 200 thousand rubles for opening our own website and other advertising products. Don't forget about unforeseen expenses. This is something that was accidentally forgotten; bureaucratic costs; loss and damage of part of the property, etc. We will cover the costs of unforeseen circumstances 700 thousand rubles.

Workers

When calculating your business plan for a hotel by the sea, you will need to study the level of salaries in your city. What kind of staff do we need:

Director with a salary of 30,000 rubles.
2 administrators at the reception in 2 shifts - 2 x 17000
2 cash register operators - 2 х15000
2 vendors in the buffet - 2 x 16000
Maids, cleaners 5 x 14000
Armor specialist - 17 thousand rubles.
Advertising manager - 18 thousand rubles
Accountant at 0.5 rate - 17,000 rubles.

The total salary fund will cost 250 thousand rubles. every month. Let's not forget about taxes on this amount (about 40% of the payroll) - 100 thousand rubles.

The taxation system will need to be selected together with the accountant. We will assume that the choice will fall on "simplified". It is important to take into account the seasonality of the enterprise. 15% of the proceeds will be pledged to replenish the city treasury in the form of taxes.

It is not necessary to guard the establishment with the help of a permanent guard on duty. Today, more and more hotels are using private security companies, whose services are cheaper than the maintenance of the state. We will allocate 15 thousand rubles. a month for these needs.

After drawing up a business plan, you need to consult with an accountant, but for such an area it is advisable to apply a simplified taxation system and pay 15% to the city treasury.

In addition, we will need some kind of enterprise security. It is very expensive to maintain a staff of security guards, so we will contact the private security company to install a "panic button". The price of their services will be 15,000.

In the previous paragraphs, we did not mention utility costs. The area of our hotel is considerable, therefore, it is necessary to provide for approximately 65,000 rubles. In addition, every month the hotel needs to purchase consumables - 30,000 rubles.

The monthly profit will be 1,317,500 rubles. For 4 hot months with 90% occupancy of the hotel, you will earn 5,270,000. Use our example to form your business plan using a simple algorithm. And only after these estimates, go to a professional estimator for detailing.

It must be admitted that the development of the tourism sector entails whole line positive consequences, one of which is the need for temporary housing. And hidden within this trend are opportunities for active entrepreneurs. The question of how to open a hotel from scratch is distinguished by its seeming simplicity: we have all stayed in establishments of this kind at least once in our lives, and therefore we are sure that we understand the essence of the idea. But few suspect that there are more pitfalls here than in any other line of business.

Legal aspect

Opening a hotel in our country does not involve obtaining a license, but you still have to comply with some formalities. Licensing of activities will be required only if it is planned to open a cafe or restaurant with the sale of alcoholic beverages within the hotel.

Registration of an enterprise can be in the IP format. If we have to talk about a large scale, it’s still better to immediately think about LLC.

Coordination of activities in the presence of a ready-made premises will have to be carried out with the following authorities:

Fire Service;
Rospotrebnadzor (if shops and catering points open in the hotel).

The taxation system can be simplified, while the size of the establishment does not matter. To expand the circle of clients, it is recommended to undergo certification of some types of services, which will be additionally provided at the hotel.

Choosing a format

At the planning stage, the main thing is to decide on the format of the institution. The mini-hotel will be the most suitable option for newcomers to the business. These hotels include those with no more than 50 beds.

Among them:

apartment-type hotels - no more than 10 rooms not withdrawn from the housing stock;
mini-hotels - 10-20 rooms;
small hotels in detached buildings - 50 rooms.

low budget student hostel;
economy class hotel;
comfortable business hotel;
apart-hotel.

Increasingly in recent times you can find the so-called apartment type of hotel. However, it can easily be classified as a "gray" business, since the proper registration given view entrepreneurship does not receive.

The process goes like this:

Several neighboring apartments are being bought.
Repairs are being made, furniture is being purchased.
Newcomers move in.

Such apartments are rented, as a rule, by the day. But for all the outward simplicity, this form of business organization has more disadvantages than advantages. The main one is the desire of the guests of the city to behave differently from at home. That is, noisy, on a grand scale, not taking into account the interests of neighbors. The latter, in turn, do not skimp on complaints to the relevant authorities, which threatens the businessman with only problems.

In addition, you always have to search for clients on your own, since there is a chance to meet with representatives of the tax authorities if you place an advertisement. And such a segment as business travelers disappears immediately, since they need receipts for reporting.

We select a room

So, the question of where to open a mini-hotel remains the most difficult for an entrepreneur. The best option will be premises in business districts of the city, in historical centers. If there are no plans to reach the luxury level, then the best choice there will be buildings near railway stations, metro stations, transport interchanges, along highways.

An additional plus will be beautiful landscape outside the window and a separate entrance. The latter is especially important if your establishment is not located in an independent building.

There are three options for owning a room:

to rent;
build;
redeem.

It is at this stage that many are scared away this direction, since the question arises of serious investment. At the same time, renting rooms is not the best option, since the owner can always change and decide to use the building for other purposes. Then your business will just be on the street.

Construction may take more than one year, since you will have to face the registration of permits, approval of projects, land issues. Hence, we can conclude that it is most profitable to buy the premises, or still rent it, but only for a long period and with the right of subsequent redemption.

Interior and staff

After completing all the preparatory questions, you can proceed to creating the concept of your institution, creating an interior and exterior design. Do not forget that if you have reconstruction or redevelopment ahead of you, then sometimes it costs half the cost of the real estate itself, and therefore really assess your capabilities. In addition, these procedures will also require certain approvals.

Even if you have to decide such a question as to open a hotel in a private house, you should always remember that it must be recognizable. An excellent option would be the construction of a separate building, in the project of which you yourself will lay all the necessary premises and interior features - columns, pools, attics.

Important: it will be necessary to invite the SES and the fire service exactly when the main stage of construction alterations is completed and all communications are connected.

Room decoration

Of course, there is no single approach to interior design. It all depends on the personal preferences of the owner himself. Only one point remains important - quality. The rooms may not be very luxurious, but they should be cozy, clean, tidy and kept perfectly clean.

What you shouldn't save on:

plumbing;
furniture;
linens;
curtains.

The last two points are business card hotel. Cheap washed towels in a gold-lined room don't get a good reputation.

Staff recruitment

The next important issue is personnel. They need to be puzzled long before the opening, because by this memorable day, all employees of the hotel should be properly decorated and trained. As for their number, here you need to adhere to general rule- the total number of staff (administrators, maids, porter) should be equal to the number of rooms.

The variety of positions will depend entirely on the services that will be provided at the hotel.

Profitability analysis

To have a complete picture of the upcoming costs, it is necessary to clarify the following points:

how much a hotel is generally needed in your city;
pricing policy and occupancy of existing hotels;
the cost of real estate in your locality;
determine the concept, format and level of the future establishment.

In this regard, it is impossible to say with accuracy how much your project will result in. Everything will depend on the answers you receive to the listed questions.

The approximate cost of opening a mini-hotel in a small regional city is 10-15 million rubles.

But the construction of your own building for a hotel will have to spend about 150-200 million.

Expenses

An approximate cost estimate can be presented as follows:

50% of the amount will be spent on rent, purchase or construction of the building;
25% - for redevelopment;
15% - for interior renovations;
10% - for other expenses (advertising, salaries, staff training).

The payback period will also depend on the size of the city:

in the capital - 5-7 years;
in the regional center - 6-8 years;
in the regional center - 9-12 years old.

How to open a successful hostel: Video

Have you decided to start your own hotel business? This is a fairly promising and profitable business, which with correct organization will pay off quickly enough. The main thing is to choose a place where to open a hotel and advertise it correctly. The best option for beginners it is a classic mini-hotel with 10-15 rooms. It is not difficult to open it, and with the right approach, it makes a profit no less than a traditional hotel.

We study the market

Thinking about how to open a mini hotel? The first step is to study the existing market. Where should a hotel be opened? Where it will be in demand. it resort towns, large metropolitan areas, popular tourist settlements... Think about who will be staying in your rooms. Students and young people usually choose hostels - they are satisfied with the low price and dormitories.

Mini-hotel is the perfect choice for a budding entrepreneur

Mini-hotels are used by people from 23 to 65 years old who prefer to live in a separate room. Mini-hotels are also popular with couples, couples with children and business travelers. Think which one of this target audience can become your client.

Note: compose a portrait of your consumer, calculating his age, income level, services he needs. Based on this, you can build your future hotel promotion strategy.

After that, do your competitor analysis. There are probably already hotels and mini-hotels in your city, since this business brings good money. Research what rooms they offer, what price range and what Additional services... Find out about the number of rooms, opening hours, etc.

Then find the market leaders. It is they who set the tone for the entire hotel business in the city, shape the habits of guests and certainly know how to dump. You will need to adjust to the leaders while offering your visitors more Better conditions for less money. Or at least the same conditions.

In what format to open

If you do not have serious experience in the hotel business and a huge start-up capital, then the easiest way is to open in a mini-hotel format. This is a small hotel with a maximum of 30 rooms. Such mini-hotels are located near the main key infrastructure facilities:

bus stations;
railway stations;
metro stations;
motor transport interchanges;
downtown;
close to popular attractions;
near gas stations or along highways.

Mini-hotel can be built or rented

Mini-hotel implies the presence of a shared kitchen and microwave in each room, several showers and toilets. In some cases, showers can be equipped directly in the rooms. A prerequisite for today is the availability of a high-speed Wi-Fi internet... It will also be useful to have a convenient parking nearby, but this is an optional option.

Production plan

Let's take a look at what it takes to open a 20-room hotel. This is a classic mini-hotel size. The numbers should be divided like this:

3 rooms of "Lux" class. Here you need to make high-quality repairs, equip your own bathrooms, install all the necessary furniture in the rooms and household appliances, create mini kitchens.
13 rooms for classic double rooms. And make 7 rooms with two separate beds, 6 - with double beds.
Allocate 4 rooms for single rooms.

Read also: Pancake business plan: how to open, where to start

You will also need to equip a full kitchen for cooking, supplying it with utensils and household appliances, as well as create a comfortable bathroom for several people. Additionally, the mini-hotel should have a reception desk with an administrator, technical rooms for storing washing utensils and linen, a boiler room and a separate room for washing and ironing.

Furniture for a hotel should not be the cheapest. It is advisable to put beds with metal frames, cabinets with durable doors on several hinges, cover the floor with industrial linoleum or “office” laminate.

Additionally, the mini-hotel can be equipped with a small bar and a gym. This will allow you to significantly expand your customer reach and bring additional funds.

Financial plan

There are two options for the development of events:

Find a suitable space and rent it.
Build a hotel from scratch.

Of course, the first option will require less initial costs, but you will be giving away a substantial amount every month, reducing your own income. The second option will require serious investments, but in the end you will have your own building in a convenient location, which can later be sold or rented out if you get tired of doing business.

It takes about two years to build your own building. The estimated investment amounts are as follows:

Obtaining permits, research and design work- 1 million rubles.
Construction of the building, finishing - 10 million rubles.
Improvement of the surrounding space, creation of your own parking lot - 1 million rubles.
Purchase of furniture and equipment - 5 million rubles.
Other expenses - 1 million rubles.

In total, the construction of your own facility will cost you about 18 million rubles.

A year of hotel operation costs about 4.5 million rubles, of which:

Taxes, wage- 2.5 million.
Utilities, running costs, purchase of linen, washing utensils, etc. - 1.5 million.
Other expenses - 0.5 million.

The expected profit from the hotel is about 7.5 million rubles. Rooms with an average cost of 1,000 rubles per day will bring you: 1,000 * 20 * 30 = 600,000 per month or 7,200,000 per year when fully loaded quite simple). With the right organization, you will receive 6,500,000 million from the numbers and about a million more rubles from the bar - gym... The net profit will amount to 7,500,000 - 4,500,000 = 3,000,000 rubles per year.

Note: our 3 million does not include building rent. If you build your own, then these 3 million will be your net profit. If you rent it, then another 1.5-2 million will need to be paid for rent.

It turns out that building a hotel from scratch will pay off in 5-6 years. A rental building with an income of 1 million per year will pay off in 5 years. Therefore, building your own is much more profitable. Or look for options with a mortgage - it is better to pay off the debt for your building than just give money for rent.

In the mini-hotel, the administrator can act as a security guard

Work organization

Do you want to know how to open a hotel from scratch? The first step is to register. We recommend that you register an LLC and work under a simplified taxation scheme. You can, of course, make an individual entrepreneur, but in this case you risk more serious fines and liability.