Fitness club franchises. How to buy a fitness club franchise and start your own club Two ways to open a gym

A healthy lifestyle is becoming more and more popular among people of all ages. If a person adheres to his basic principles, he becomes slimmer, stronger, more resilient and flexible. In addition, everyone understands that this allows you to get sick less often and live longer.

One of the essential parts of this approach is regular training. At the same time, most people do not have the ability or willpower to study at home on their own. It is these factors that guarantee a steady flow of clients to fitness clubs.

A fitness club is a rather complicated enterprise from the point of view of organization. First, you need to find a good location for it in order to attract customers, provided that the rental rate or purchase price is low. Secondly, it is necessary to clearly understand the approximate contingent of clients who will visit the hall and build a policy regarding it.

Moreover, this area is highly competitive. As a result, a potential consumer of such a service has a large number of options to choose from. Accordingly, companies have to look for new ways to attract and spend a lot of money on improvement and advertising. The profit is seriously reduced because of this.

That is why franchising is a profitable option for consolidating in this area of business. Thus, it guarantees the following benefits:

The ability to use the brand of the company providing the franchise - this will allow you to quickly attract customers with minimal costs;
Assistance in choosing, buying and installing equipment in gym;
Support at all stages of business organization;
Simplification of procedures for obtaining permits and required documents;
Help in finding a suitable location;
Provision of certified programs for group training;
The presence of partners with well-known industry chains, which guarantees discounts on the purchase of both equipment and related products that can be sold in the club (from sports nutrition to water);
Clear definition target audience and differentiating it into groups in order to increase loyalty and the level of profit from each client.

Description and conditions of the most popular options

World class

To date, the company has launched a total of more than 300 establishments in various regions since 1999.

It provides the following opportunities for franchisees:

Training - first of all, it concerns the hired personnel (from trainers to administrators). This will improve their efficiency and increase sales.
Providing modern technologies and the company's developments - this applies to both the fitness industry and corporate information systems, marketing and customer service.
The company also provides services for the preparation of detailed and subsequent financial consulting at all stages of organizing and running a business.
This franchisor provides support in terms of construction and engineering and architectural solutions.
Finally, World Class helps the franchisee establish pricing policies and provides advertising support.

The amount of investment in this case will be from 30 million rubles... It varies by region and other factors.

More detailed information about this network and one of the clubs can be gleaned from the following video:

Other popular company, which considers itself to be a democratic price segment (in contrast to the previous network). For a lump-sum fee and the franchisee gets the opportunity to receive:

individually developed detailed financial plan;
technology of work;
assistance in personnel management;
architectural design of the premises for the club.

In addition, the company will monitor the quality of the franchisee's work, conduct regular audits, and organize trainings for employees. Since the Alex Fitness chain is successfully developing in the regions, the new club is guaranteed support from regional managers 24 hours a day.

In this case, the total volume of investments will be about 20 million rubles with an area of 1000 square meters. Refund period varies from 1.5 to 2 years, and the profitability will be about 30%, which is a good indicator for this area.

Gold's Gym

The next network, which is the largest in the world. In addition to the standard package of services, including both project development and club zoning, and marketing support, the company provides various bonuses directly to the franchisee himself. Among them, visiting any club in the world for a short time stands out, as well as participating in the annual conventions of this network.

It is interesting that this organization has its own university that trains trainers, as well as a management institute. An important factor for the franchisee is that the club does not have a rigidly fixed model and requirements for the size of the premises and its design: each time it is adjusted to the specifics of the region, potential client audience, etc.

Initial investment will be about 52 million rubles with a payback period 36-40 months.

Zebra Fitness

First of all, it develops in Moscow and the Moscow region. The main feature of the clubs is not only the provision of fitness services, but also SPA. An additional advantage is the availability of clubs of various formats.

It is important to understand that opening an institution under this brand will require a large area of the premises, as well as a high level of costs, which will be minimally equal to 60 million rubles... However, the payback period will not be as high as Additional services increase customer loyalty and increase project profitability.

How to choose a franchisor

A fitness club is not a business that you can open for a short period and forget about it if it turns out to be not profitable enough. That is why it is important to calculate every step and decision in order to get the desired result.

First of all, a franchise should be selected based on the availability of investments, since this is a very expensive enterprise. Next, having determined the upper threshold for opening costs along with the lump-sum, you need to find all the appropriate options. After that, conditions are requested from all selected applicants and compared.
In the process of comparison (or rather, even before it), it is necessary to determine a set of the most important criteria and rank them.
It is advisable to become a client of potential applicants for the role of a franchisor for at least a few trainings in order to understand in practice the company's approach to its visitors and employees.
Also, in the process of analyzing all available alternatives, it is necessary to contact regular customers networks in order to understand why they choose this particular club, whether everything suits them, etc. This is the most objective assessment that will help to understand what the franchisee can count on.
It is desirable that in the package of services the franchisor provides assistance in choosing a suitable location, since both the level of competition and the number of potential clients, and many other factors. In particular, it is important to know the average income of the target client, which will affect whether he is ready to go to a club in a particular price segment.
The criterion of the network development policy is no less important. This concerns the regions in which the company is developing. If it is widespread only in large cities (for example, in Moscow or St. Petersburg), managers may not understand the specifics of the development of such a business format in the regions. As a result, this will negatively affect the payback period and the level of profitability.

Thus, opening a fitness club is a laborious process that can make buying a franchise easier. However, even in this situation, the future businessman will need to learn how to independently calculate the risks and consequences of his actions.

A healthy lifestyle is gaining in popularity every year. A person who follows these principles will soon feel differently. He becomes stronger, slimmer, more enduring, less sick. A prerequisite for this is that regular training is needed, but few people can do it on their own at home.

There are niches that remain in high demand, especially in small towns. The services offered are in demand regardless of the crisis.

RBC analysts argue that the fitness business guarantees stability and profit. This is due to the lack of high-quality fitness services in provincial cities, slight diversification and misunderstanding of the meaning of “inexpensive” and “elite” fitness club.

The fitness industry continues to grow and is forecast to reach $ 25.9 billion in 2017, so now is the best time to join this business. Cooperation on a franchise basis offers numerous work formats:

fitness centers for women;
fitness clubs "at home";
with solarium, swimming pool, massage center;
GYM's;
fitness "for the lazy"
premium clubs;
"Technological" fitness.

How to open your own fitness club from scratch and draw up a competent business plan - read

In the current economic conditions, the cost of launching a new club has increased, so opening a fitness club from scratch is risky: strategic miscalculations can lead to failure. By purchasing a network brand franchise, a person gains the necessary experience, which reduces risks to a minimum.

Since January 2016, fitness centers in Russia have voluntarily begun to implement the requirements for equipping with special inventory and equipment, personnel qualifications, environmental friendliness and safety of the services they offer. Therefore, when comparing, it is necessary to take into account the formats, and not the size of the lump-sum payment, the expected investment and the payback period.

It is a good idea to first define the audience to work with. For clients with great financial capabilities, it is suitable for a swimming pool, spa center, spacious premises. The middle budget segment assumes a limited range of services and a smaller area.

In recent years, the direction of "fitness for women" has been developing in Russia. More often, the expansion of networks takes place through franchising, it enjoys success with clients.

Women are attracted by the opportunity to train in women's society and not be shy about the presence of men.

Franchise of the Golds Gym fitness club: cost and terms of cooperation

It is a network of sports clubs, in Russia Gold’sGym was opened in 1996 in Moscow, now there are 6 such clubs in different cities. It has become a recognizable global brand, is among the 50 brands in America. Mission: to help people realize their inner potential with the help of fitness.

Franchise cost

the amount of investments is determined individually;
royalties - individually;
investments from 50 million rubles;
return on investment in up to 5 years.

Franchisee requirements

premises from 800 m2 with a ceiling height of 4 m or higher;
available parking;
good location.

Benefits of working on a GoldsGym franchise

Gold'sGym provides:

professional support;
techniques and methods of a special program.

Franchise Alex Fitness

Provides sports and health services to amateurs healthy way life, there are 20 such clubs in Russia.

there is no lump-sum fee and royalty;
investments from 20 million;
profitability 30%;
payback in 1.5 years.

Benefits of working with AlexFitness

the right to use a trademark;
technology of work;
financial plan;
design project;
special conditions for the purchase of equipment;
support for any questions;
site;
marketing support;
conducting trainings and certification of employees;
audit.

You can read about the conditions and cost of cooperation with the popular brand Calcedonia for a franchise

Franchises of Brosko fitness clubs

Russian network of fitness clubs exclusively for women. They have been operating since 2010, in the same year franchising was launched. They offer a specially designed training system, using which all muscle groups can be worked out in a half-hour lesson.

Cost, terms of cooperation

initial investment within 300 thousand rubles;
royalties 15 thousand for Moscow, 10 thousand for the regions.

There are 2 forms of creating a fitness club:

main: area from 200 m2, investments up to 2.5 m. rubles, payback 1.8 years;
extended: area from 300 m2, investments from 4 million rubles, the payback time is not established, the lump-sum payment is 500 thousand rubles, royalties are 5% of gross income monthly (at least 20 thousand rubles).

Benefits of working on a franchise

the package includes a brand and special exercise equipment;
training of the owner, 2 administrators, 4 instructors;
recommendations for organizing the work of a fitness club;
layout with efficient use of space;
brand;
marketing plan;
Web site;
ERP system;
it is allowed to schedule in addition to trainings according to the Brosko system and others.

Fitkervs fitness club franchise: cost and benefits

The international company was founded in 1992, it includes 240 enterprises. Mission: to help women become healthy and happy. This network offers 30 minutes interval training using a patented auto-training system.

Cost, terms of cooperation

the franchisee must first become a member of one of the FitCurves clubs (optional);
the cost of the package is 600 thousand rubles;
investments 3500 thousand rubles;
royalties $ 395.

How much does the franchise of the popular Starbucks brand cost, you can find out

Franchisee requirements

the owner of the club is obliged to manage it;
area from 200 m2;
a square or rectangular room (the possibility of demolishing partitions, if any, to give the room the desired shape is being considered);
the number of people living within a radius of 3 km from the club is not less than 30 thousand people.

Benefits of franchising

world brand;
getting a complete guide to opening;
marketing tools;
training materials on the use of the business system;
materials on technology to attract customers;
free call-center;
form style.

The demand of the domestic economy class for fitness services remains satisfied by only 40%. A partnership with a well-known and well-established brand will become the right choice for the entrepreneur.

You can learn how to open your own fitness club under the X-Fit franchise in this video:

Two ways to open a gym

Don't know how to open a gym? We will help you understand the issue and step by step analyze the most important aspects of this business, what to pay close attention to, and without which the fitness club will not be able to function normally and even more so make a profit.

Suppose you have been thinking for a long time and finally made the decision to make a fitness club. What's next, how to open a gym? There are two ways: to open it yourself or by software (consider Gold's Gym). Each method has advantages and disadvantages. We will tell you about them in detail so that you can choose the best option, avoid unnecessary waste of time, effort and money.

Consider the main steps leading up to the opening of the gym. Of course, we will not be able to cover everything, but let's pay attention to the critical moments.

Planning

Before you open a gym, you need to develop a business plan - what distinguishes a successful gym from an unsuccessful one. Many people advise giving it to a third-party organization or specialist. You can do this, but you need to be critical of their results and double-check everything yourself. You may be assisted with advice or guidance, but you have to deal with the elaboration yourself.

Why by yourself? This will allow you to better understand how the business processes in the company are going, to increase your level of competence in many areas (marketing, management, sales, etc.). As a result, you will be able to provide better services, get the opportunity to increase your income, and know in advance how to open a decent gym.

Choosing a room

External environment strongly influences the choice of fitness sizes. How to determine which club to open - 1,500 or 5,000 sq m? To find out which gym to open, you need to understand whether the market is ready for this and whether there will be such a number of visitors with your expected subscription price.

When choosing a property, it is worth considering the main factor - how much income you get per square meter. There are many circumstances that can change the amount of earnings from 1 sq. M, but we will single out the special ones - the number of clients and their ability to pay. To determine these values, it is enough to calculate how many people can get to the gym in 20-30 minutes. In practice, in Russia, 2-5% of them can become permanent members of the club. Solvency is determined in different ways. The ideal ratio of the number of fitness guests per 1 sq. M is 1 visitor per year (the condition is met with correct layouts and depends on the chosen development model. For rough estimates, in Russia in the premium segment it is 1 person per 1 sq. Meter). For example, you want to open a gym with an area of 1,000 sq m, which means that for a comfortable location in the club, you can assume that there will be at least 1,000 club cards per year.

Specifications the premises depend on the configuration of the gym's offerings, but the optimal ceiling height starts from 4.5 m. With such a ceiling height in a fitness club, you can achieve a feeling of lightness and spaciousness, which will create a motivating mood for clients.

Correct zoning of the room

The moment that cannot be overestimated is the competent distribution of the gym space. Profitability, the number of personnel, the amount of utility bills, the list of services provided depends on this. Many entrepreneurs overlook this issue, considering it a trifle, although it is not. If the room is properly zoned, then each zone works and complements each other. Try to open up an open-plan gym. Potentially, it has a higher yield than the corridor layout. Also, it is perceived by visitors more comfortably.

It is important to know how to open a gym where all rooms interact with each other. For example, it is undesirable to put a sauna next to the pool, a kids club near the stairs, and the cardio zone should not rest against the wall. From the point of view of psychology, a running person must see free space. You can't just “cut” a room without a meaningful understanding of the overall picture of the club.

This work can only be trusted by a professional capable of developing a high-quality product. Thanks to this, you will receive competitive advantages: significant savings in time resources, higher income levels and no rework in the future. Better to spend on initial stage to lay a good foundation than to bear the costs in the future.

List of services for the hall

The most popular are simulators, group classes and a swimming pool. The cost of a gym membership depends on the set of club options, so it is important to know your client, his habits and preferences. Thanks to the marketing research done in advance, you will find out which concept and hall area are optimal, who are your competitors, optimal cost of the services you offer, which will allow you to plan your development strategy. For example, in a city or district there are problems with kindergartens, which means that when opening a gym, it is necessary to include a corner for children and a program for them in the planning. You need to find out the popular sports in this particular place. For example, the opening of a playground will have a positive effect on the reach of corporate club members.

To achieve greater profitability, you need to try to reach the maximum strata of the population. How to open a gym for as many people with different interests as possible: housewives, athletes, students, managers, etc.? Open a universal gym.

With the ideal price of the club card and the competent architecture of the space, the occupancy rate of the hall is 1 visitor per square meter for 12 months. You need to find the perfect balance between the price of a subscription and the number of people who want to purchase a subscription. You can always regulate the number of club members by price - the lower the price, the more there may be those who wish, and vice versa. Knowledge of this equilibrium price and there is the skill and experience of the franchisor.

Personnel and equipment

Types of exercise equipment, pool, sauna, playgrounds, etc. depends on the four previous steps. One of best views equipment is sold in the USA and it is not worth saving on it. At first glance, it may seem that opening a gym with cheaper equipment at the start will save you money, but in the long run, the cost of replacement and repair will outweigh the "benefit."

Plus, cheap exercise machines won't be appreciated by gym guests. On high-quality simulators, biomechanics are thought out in detail, allowing you to avoid injuries and overloading of the joints, which will make visitors happy and they will achieve a result.

Some “experts” argue that the quality of the equipment does not matter, however, in our experience we can say that this affects the sales of season tickets and they can have a significant marketing effect, especially for clients who cannot be called newcomers to fitness.

Pre-sale

You can start selling subscriptions when the gym is almost completely ready to receive guests. Tentatively, this happens 2 months before the grand opening. This will require a sales department of 3-5 people. Be sure to accurately calculate the opening date. If you do not open on the scheduled day, then the customers will be unhappy and you will lose their trust, which can cost you dearly in the future.

Pre-sales are required for two things:

receipt of money, which is very necessary to pay off the builders, as a rule, immediately after the commissioning of the premises;
filling the hall with clients.

When the hall opens and a new client comes, he will see that the club is working and people are engaged, thanks to which there will be an excellent working atmosphere in the hall, which will influence a positive decision on buying a subscription.

Gym opening dates

From experience, it is possible to open a gym with a size of about 2,000 square meters in 3-4 months, it all depends on the coordination of actions, experience and knowledge. During this time, you will have time to prepare everything you need: project documentation, business plan, service configuration, hire personnel, purchase equipment, etc. We do not consider building premises from scratch, but only renting and preparing premises.

Advantages and disadvantages

You yourself manage your club and make your own decisions. Any successes and failures will only be yours.

The downside is the presence of a huge number of "pitfalls": the architecture of the hall, the laying of communications, ignorance of which equipment is better and where to buy, low efficiency, lack of support and training, etc. In the case of a franchise, these difficulties will not bother you.

You alone have to open a gym, which means re-inventing the wheel in comparison with a franchise where everything is verified, calculated and it is enough to follow a well-established algorithm.

The club needs to be planned in such a way that there are minimal operating costs and optimal amount staff to make the room work for you, not you for it. For example, increasing the cost of repairs, you are forced to shift the cost of expensive finishing to the cost of a subscription. What you really can't save on is things that the client comes into contact with (exercise equipment, sports flooring, ventilation, room temperature, cleanliness in the club, etc.). Every square decimeter needs to work for the client.

The most important thing for the guests of the hall is to see the result of their efforts. If today I am better than yesterday, then it makes sense to continue training in this particular gym and only for this. The cost of repair costs that do not affect the work of the gym should not be overstated.

First of all, they come here for a measurable result, and only then for everything else. Emphasize efficiency. People need to understand that it is with you that they can become better. They come to the gym to change their lives! If the client gets the result he wanted, then he will undoubtedly become your regular client.

The second way to open a gym is through a franchise. The procedure is the same, but you have qualified assistance in the person of the franchisor's representatives. Of course, we offer our franchise. What does it give and what is the difference?

Planning

Architectural solutions

Our architects have experience in designing more than 700 clubs around the world, which guarantees efficient use of every square meter. The internal structure of the fitness has been brought to an ideal state, the smallest details have been taken into account. With our architectural solutions, you can save up to 10% on all operating costs. We know how to open a gym and make it successful.

For example, the location of the reception should be chosen in such a way that it is the point of intersection of all guests wherever they go: a visitor enters the hall, leaves the locker room, goes to exercise machines or for equipment. Correct layouts predetermine the psychology of the behavior of people in the club. For example, in the first 30 seconds, a person can form an idea of \ u200b \ u200bthe gym, so it is important to create a point of sale from which he can see most of the entire gym. Thanks to this approach, a positive impression of the club is formed, which has a positive effect on sales.

Suppliers

Thanks to the unique conditions, you have the opportunity to open a gym and significantly save on the purchase of equipment. In addition, you get the best time-tested exercise equipment and you do not have to choose from a wide range of suppliers. We know which equipment is optimal, therefore, when planning a club, the set and placement of equipment is part of the club's project as a whole.

Note that suppliers are trying to sell inventory that is beneficial to them, but when working on a franchise, the franchisor controls this process, helping to choose exactly the necessary and sufficient equipment, inventory and materials.

An excellent help will be the opening of a store in the club, which will sell goods with the club's logo (photo). T-shirts with the Gold "s Gym logo are among the most popular in the fitness world.

Club management system

You will have an understandable financial management system and statistics throughout the room. Specialized software, on-line training and testing of employees, the possibility of training personnel at the Gold's Gym University, programs for receiving feedback from club clients in automatic mode etc.

"Personal coach"

When you open a gym under the Gold’s Gym franchise, you have a kind of “personal trainer” you can always turn to for help. We will advise absolutely in any situation, answer all questions and go all the way with you.

An expensive franchise, like an expensive personal trainer, does not let you down, carefully monitors your actions, shows you how to do better, and this is the only way you achieve an excellent result.

How to open a gym

When you open a hall under our franchise, you will save not only on the services of architects, the purchase of equipment, but also on the launch time. Thanks to our expertise, you will learn how to open a gym in a short time.

Advantages and disadvantages

There are many advantages of opening a gym under the Gold's Gym franchise, but we will highlight the main ones:

the opportunity for clients to visit halls all over the world - 35 countries and 700 clubs; / li>
ready-made solutions, proven over the years, allow not to experiment, but to get a predictable result;
a strong brand trusted by millions;
constant support in all areas of work;
the ability to quickly open a gym at no extra cost.

However, this will only work if there is constant control of the club's work by the franchisor, who will certainly prompt the Franchisee and direct his work in accordance with the years of successfully operating system that has been worked out successfully.

Defining criteria for the selection of a franchise: brand, well-oiled mechanisms, support:

customer confidence that has been formed over the years;
a low level of recognition means that many objections will need to be overcome in a new way (an unfamiliar place, are the trainers competent there, etc.);
the absence of an approved action plan indicates significant errors in the automation of all processes in the organization;
limited support or no support at all indicates that the franchise has little fullness. You need to be prepared for the fact that you will have to pay extra for additional consultations.

We hope we have given answers to some questions on how to open a gym on your own or for a franchise. Whichever option you choose, we recommend opening a place where people will receive professional trainers, tangible results and excellent service.

The opening of a gym, fitness club is within the power of people who love sports. A great way to start a business is to buy a stable gym franchise to save time developing a business model, injecting advertising. First, you can notify residents about the opening of a new gym with the help of flyers, advertisements, the Internet, then the popularity of the purchased brand and word of mouth will work.

Important! Large gyms are developing a franchise program, taking into account the interests of businessmen. Incentive schemes, certification programs are offered - this stimulates the franchisee to grow, increase profitability.

The parent company that controls the work of the new gym will save the beginner from common mistakes and help to efficiently and optimally spend the allocated funds.

conduct free time healthy;
remove excess weight;
build muscle;
form a figure;
keep fit.

Gym franchise offers in Russia

X-FIT... A network of 60 clubs in Russia, 25 years on the sports market. Buying a franchise is offered in one of two formats. Club Premium (2,000 sq. M.) - high-quality exercise equipment, the pool is filled with sea water, group programs, SPA salons, martial arts halls, cardio zones, fitness cafes, bars. Fit-Studio (220 sq. M) - a democratic format, effective training, convenient location, individual approach, low prices, a gym, sauna, SPA, massage are presented. At the start of franchising, a businessman is consulted on the commercialization of the club's area, personnel are trained, they provide exclusive conditions for equipment suppliers, and they start a page on the site. The cost of opening the Fit-Studio sports club is 5,300,000 rubles, the Premium fitness center - 25,000,000 rubles. The franchise price is 400,000 rubles, the payback period is 36 months.
Tonus club... A network of health and fitness centers for women, 130 franchise outlets in Russia. A comprehensive training system includes sports activities, cardio training, relaxation, health improvement, and strengthening of the immune system. The cost of the investment, including the franchise price, is 200,000 rubles. Payback 24 months.
Trainingroom... The franchise of a manufacturer of sports equipment, which is used in fitness centers, gyms, rehabilitation centers, is purchased for individual use. The cost of initial expenses is 625,000 rubles, royalties are 5,000 rubles, the average payback is 9 months.

What is the best franchise business to buy

Total costs of acquiring a franchise

Calculation of the cost of expenses. According to statistics, the contribution to each square meter of the premium class club in Russia is $ 900. At the same time, to install one simulator, at least 5 sq. m plus at least 30 sq. m for shower and dressing room. The average cost of opening a democratic 150 sq. m under the franchising scheme - 500,000 rubles. Reducing the amount of investment is unlikely to work: buying cheap exercise equipment means risking the reputation of a new gym. An unattractive building with poor engineering systems will also alienate potential customers.

Important to remember! The high cost of the costs is justified by more than one hundred percent business profitability.

Minimum investments in the industry in rubles, area 150 sq. m:

rent of premises 50,000;
repair 200,000;
purchase of simulators, equipment 250,000;
salary 30,000.

Top Factors When Buying a Franchise

Premises... It is better to rent or buy an area for a gym in a business center or in a separate building on a street with high traffic. It is not recommended to open a gym in a park area (no clientele), mall (high price lease). Mandatory requirements to the area: ceiling height 3.5 m, the presence of a bathroom, ventilation, non-slip floor, convenient access, parking, high population density in the area.

Simulators... The equipment is purchased only reliable, the convenience of clients who keep fit is a priority here. It is possible to save only on bulk purchases with discounts from an experienced manufacturer. The franchise seller has established supplier channels and will help you buy exercise equipment at a profit. Official dealers in Russia they sell high-quality simulators, carry out service free repairs. Necessary groups simulators:

for the back, abs, arms, legs;
exercise bikes, treadmills;
dumbbells, barbells, weights.

An overview directory of small business franchises

Equipment... In addition to simulators, you should buy equipment: horizontal bars, wall bars, mats, fitballs. Personal protective equipment is required: belts, wristbands, knee pads, gloves. Put on a cooler, a boiler.

Staff... Small salaries do not work in the sports and fitness business. A decent salary level makes it possible to make high demands on coaches. Requirements for the instructor: athletic appearance, friendliness, knowledge of sports techniques, understanding of the issue, ability to convey information, set a task. To facilitate cooperation, apply career: instructor - master - supervisor - manager. Clients understand the importance of an experienced coach and often travel from afar to a specific qualified instructor.