Become a regional dealer. Proposals from manufacturers to find a dealer. Official dealer of the manufacturer

Dealers are people who take goods in bulk for subsequent resale to sellers or shops individually or in small batches (and not just drug dealers, as many are accustomed to believe). Most of the newcomers in this business do not want to make special investments: they are afraid to “burn out” if they suddenly don’t buy the goods, there is not enough money to start, or other reasons, it doesn’t matter. Such a desire is often not in the hands of the owners of goods, so there are not so many options to carry out their plans.

How to become a dealer without investment?

Method one - trade on order

Perhaps you have seen in the price lists of online stores the mark “under the order” opposite the indicated cost of the goods. It means that you first need to pay the full cost of the goods to the seller's account, and only then, after a while, they will be transferred to you for use. If you look at the situation from a business point of view, everything looks like this:

The dealer concludes an agreement with suppliers for the delivery of goods at the dealer's price (in some cases, you can work without a contract).
The goods are put up for sale at the dealer's point of sale. More precisely, not the product itself, but the lines in the price list and promotional materials.
Prepayment is taken from buyers, for which the dealer buys goods from suppliers.
The purchased item is transferred to the buyer.

Please note that if you work on a “made-to-order” basis, it is better to cover a segment of the market for goods of an average price group (5-20 thousand rubles). It will be easier for customers to buy cheap goods in a nearby supermarket, albeit at a slightly overpriced, but quickly and immediately. If the goods are too expensive, you will have to spend extra money on rent. good office or store. For example, the same car dealers in order to impress customers, they are forced to rent large areas for salons.

Method two - goods for sale

Many manufacturers also provide for this type of cooperation. The dealer is given certain time, for which he must sell the products. After the expiration of the specified period, the goods will need to be paid for, and the amount will be 1-2% higher than if you paid for everything at once, so the risk of "burnout" does not disappear anywhere. Do not meet the time - you will have to compensate suppliers for losses. Only in rare cases can the goods be taken back from you (the terms of return must be spelled out in the contract).

Method three - free testing

If the manufacturer you intend to cooperate with agrees to send free samples your products so that you can test them “in combat conditions”, then you are very lucky. Most suppliers do not want to work according to this scheme, so the chance to check the goods for free is extremely rare.

The fourth way is to become an official representative of the company

By choosing this option, you will receive advertising, information and consulting support, assistance in development, organization of trade and, most importantly, a guarantee that the product you are selling will be of interest to the end consumer. In addition, advertising specialists are engaged in the promotion of goods, which saves you the need to do it yourself.

As you can see, it is quite possible to start a dealer's career without investment, while risking nothing (or almost nothing, as in the case of taking goods for sale) and not being indebted to anyone. Of course, you will have to put in a decent amount of effort, which will eventually have to pay off.

Readers' opinions

I read the title of the topic - "How to become a dealer?"

Qwer, I think that under the "test in combat conditions" test the ability of the product to arouse the interest of consumers and its quality, of course, too. If consumers buy up the first small batch of goods and speak well of it, then they can safely buy an even larger batch (this time for their own money) and sell it without any problems. The dealer, by the way, can also, thanks to free samples, study the characteristics of the product offered to him for sale.

The idea is good, but there are a lot of risks too. First of all, I think you should study the market and test the quality of the product. In this case, you need to thoroughly study the product that you are selling. And only then offer sales services. In general, it is troublesome, but worthwhile.

Risks are everywhere. And even more so, but here it is usually not simple dealers who become dealers, but those who have been engaged in some kind of art for years. For example, a person who is a fan of paintings, here he is in this area can easily become a dealer, since this is his element, and he will not buy a quality product for a lot of money.

If you become a representative of a company, there will be control by the company, which will not have a very good effect on your desire to sell. But less and less is given for the sale of goods every year. If children were given goods for sale, I would open a store myself.

Many trading firms offer to become distributors or dealers only for their own regular customers which have proven themselves with positive side on the basis of an agreement concluded with them, but not a single foreign company will give goods for sale to a supplier who does not know it is very risky for them.

Angelica

For my dacha I ordered different tools for cultivating the land from the factory. After payment, I was offered to become a dealer in my region. Unfortunately, at that time I could not do this, since I just bought the product, and it was in winter, and did not test it in my work. Then it was too late. Especially in the fall, I checked the markets there, they were already trading their goods with might and main.

Before becoming a dealer (that is, making a good investment financially and organizationally), it is reasonable to work as a sales agent that same option "on order" or similar in essence). Thanks to this, sales tools will be formed, a circle of regular customers will be accumulated. And in general, one can feel confident in this sales market.

Dara, I was also offered to do distribution through a cosmetics distributing company, one of the cosmetic lines, but I was not satisfied with their working conditions. They have a sales plan, and hence the bonuses and monetary rewards, but this is acceptable for those who are free from other work, and so it takes a lot of time.

Angelica

I will experiment with different fertilizers this summer. If it works, I can think about sales. At the same time, I will conduct an experiment with film and polycarbonate. It is possible to conclude an agreement for the sale of the Svetlitsa film, which is still a rarity in our country. But I'm more interested in vermicompost. True, it is expensive and I'm not sure whether they will buy it in the countryside.

Dara, why is he so good? It's just that I also have a problem with flowers, they grow poorly, the leaves are allowed to flow, but they do not bloom. I tried to make various soils, but no sense whatsoever, they are still capricious. I read a lot of reviews about HB101 fertilizer, but they do not send one, two packs, but only a batch.

Angelica

Oh, about the colors, there is a lot of chemistry. I bought flowers in the market for planting, so everyone blooms and beautiful live ones like that. But I planted it from a hypermarket, so they do not bloom and even grow poorly. I think that initially you need to buy a good planting material... As for the dealership, it is a good idea, especially since now many goods are offered for sale, but it is important to take into account the demand in the region so as not to be mistaken with a niche.

And I have with car dealers. Everyone thinks to the extent of his depravity, as they say. But the mark "no attachments" does not quite fit this topic. You need at least a point of sale, which the TS wrote about. And very few people will dare to pay you the full prepayment amount in case of sales "to order".

Angelica, vermicompost, and specifically even vermicompost in their composition have all the necessary elements for plant nutrition. Plus, this soil is clean from all viral and fungal diseases. No pathogen develops in vermicompost. And now about the flowers. For flowering, different conditions are needed and the soil, its composition is not always to blame. Sometimes a cold wintering is needed for flowering.

Zikam Stone, distributors or dealers, these are the same salespeople who have their own property (store, warehouse, retail outlet), who decide to take a large batch of goods for sale, or buy it right away. As for the sales agents, their task is to offer the manufactured goods, conclude a supply contract, and control the flow of this type of product. Therefore, in many ways, they have different functions. But both of them are united by the fact that they have a common task, it is to sell the product and find new customers.

Angelica

Do not think that I am very nitpicky, but I'm wondering if there are any differences between a dealer and a distributor, I can't even pronounce this word correctly. Why are the names different if the function is the same. Or is the dealer not a distributor?
I would like to test something for free, a walk-behind tractor for example: rolleyes :.

Dara, it's the same thing, it's just that now many vacancies are borrowed from other languages, but in fact their meaning and functions do not change, that is, a wholesale batch of products is taken from the company at one price, and then it is distributed to its customers, but with a preliminary markup ... The firm encourages those dealers who accept Active participation in promoting their products, and periodically rewards them with a bonus system.

Angelica

The most normal way is to take the product from the sale. Here, the profit will depend only on you. If you just become a representative of the company, then you will receive a percentage of sales. He's usually not that tall. And it turns out that you are not doing business, but working for some company.

Dimcha.k, taking goods for sale is probably the best way, but no one just like that, without checking you and not making sure of your decency and business solvency, will not dare to entrust you with such a batch of goods on which you can earn really good money. This time, and a considerable one. But through a sales office, success can be achieved much faster, albeit without complete freedom of action, especially if you choose the right product niche for work.

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The profession of a dealer is quite popular, and also allows you to make good money. Many people think that dealers are full-time employees of companies that make certain products, but this opinion is erroneous.

A dealer is a business partner of a manufacturing company who promotes its products in a certain territory on the basis of partnership.

A dealer can be called a businessman who makes money by selling products from partners. Further in the article, we will take a closer look at how to become a dealer, as well as what is required for this.

The essence of the dealer's work is to promote the products of a certain manufacturer's company, but it has significant differences from simple retail.

Unlike sellers, who can trade in goods of a wide variety of brands, dealers have the right to act on behalf of the manufacturing company. And also sell products under its brand.

Close cooperation with the manufacturer gives the dealer many advantages, among which are:

Large companies often invest in the development of their partners' business.
Brand advertising is carried out at the expense of the manufacturer.
Employees of the manufacturing company assist dealers in the development of their own business, which makes it possible to gain invaluable experience and support, as well as quickly make the business profitable.

In fact, any legal entity wishing to sell the manufacturer's products under the name of his brand can become a dealer.

At the same time, cooperation with a manufacturer company can be carried out in several ways:

The dealer carries out wholesale purchases of the manufacturer's products and then sells them at an inflated price.
The dealer becomes the official partner of the manufacturer, and also receives remuneration for the sale of his products.

It should be noted that each company sets its own rules for working with partners. Many large companies work exactly according to the second scheme. Small manufacturers, most often, simply sell products to intermediaries in bulk.

Official dealer of the manufacturer

Many companies engaged in the production of certain products do not have their own retail networks, but use the services of intermediaries, who are called dealers.

In such situations, both the manufacturing company and the person acting as an intermediary between the manufacturer and the buyer will benefit.

The company saves money on creating its own retail network, entrusting sales to the appropriate specialists, and dealers get the opportunity to quickly open their own business selling products of a well-known brand.

Although any seller can sell brand products, it is the official dealers who cooperate directly with the manufacturer company that receive products at the lowest cost, as well as the right to sell products under the manufacturer's brand.

You can become an official dealer after participating in tenders held by large companies to select the best representative.

Required documents

To participate in the tender, it is necessary to provide the manufacturing company with a whole package of documents that will confirm the seriousness of the candidate's intentions.

Registration of the application.

To participate in the competition, you must submit the following documents:

memorandum of association and articles of association legal entity;
documents confirming state registration legal entity and tax registration;
a document confirming that the head of the organization has the appropriate powers, as well as the passport data of the head;
a certificate of ownership or a lease agreement for a commercial premises in which the sale of products will be carried out;
bank details of the legal entity.

It makes no sense to sell cars if a person has a soul for cooking. In such a situation, you can start promoting brands of relevant products.

You need to work only with brands that are close and interesting to a person... In such a situation, sales will grow, and interest in the business will not disappear even in the event of temporary failures.

Nowadays almost everyone can become a dealer. The main thing in this business is to find a suitable partner-manufacturer of products, as well as to have the desire and opportunity to invest in your own business.

"There is nothing more criminal than inventing great idea but not implement it, ”says Donald Trump. If you dream of your own business (a beauty salon or something else), financial independence, nothing should stop you, even the absence start-up capital for business development. When there are a lot of ideas for building your own project, and the financial situation is not the best, you can try to become a dealer.

What is a dealer?

A dealer is an agent of a manufacturing company, who acts as an intermediary between the manufacturer of a certain product and a person or legal entity who wants to buy it.

In Russia and other countries, there are manufacturers who do not have their own sales offices and wish to sell their goods through dealer networks. Such cooperation is beneficial for such companies. They do not need to spend money on opening retail outlets. With minimal costs, they can quickly communicate their product information to a large circle of potential buyers.

Dealers are divided into several categories depending on the field of activity. There are intermediaries working on the stock exchange. They are participants in the securities market. Another type buys certain products in bulk and markets them retail buyers... There are representatives large enterprises, for example, car holdings that find buyers and receive a percentage of sales. If you decide to become a dealer, first of all decide what area you want to work in.

Becoming a dealer for a manufacturer is not just about representing the products of a certain company, it is being its regional face (for example, a manufacturing company). Dealer sales consist of the following stages:

discussion of cooperation issues, current prices, percentage of sales, etc .;
make a deal;
sale of related products of the plant;
provision of additional services ( service maintenance, installation, transportation from the factory).

Becoming an exclusive dealer of a manufacturer means getting the right to single-handedly represent the company in a certain region. This status gives privileges in partnership, since the representative gets rid of competitors, receives special financial conditions.

To become an intermediary is to take an intermediate place in the chain "producer - end consumer". Its main role is to find a buyer and complete a deal.

How to become a dealer of a manufacturer?

In order to become a dealer, you need to determine,. But the choice of a manufacturer is far from one criterion. In order to become an official representative of the plant, you need to prepare.

Qualities required to work as a dealer

Practice shows that not all people can become a dealer, as well as, and reveal themselves in the field of trade. Experts have identified a number of qualities that a person should have:

activity;
sociability;
the ability to negotiate, persuade;
stress tolerance;
initiative;
competitiveness.

If you see the above qualities in yourself, you can try to realize yourself in this area and become a dealer.

Advice: when negotiating, you must "radiate confidence", since the main task in this activity is to convince that the offered products are of the highest quality.

If you are trying to establish cooperation with a representative of a store or other retail chain, convince him that if you take the product for sale, it will literally be swept off the counter. To do this, you need to be persistent, be able to present the product, indicate its advantages and benefits for the buyer.

It's important to be prepared for rejection. Bad deals are an integral part of being a dealer. Here it is important not to get upset, analyze the mistakes made during the negotiations and move on, looking for buyers.

Required Documentation

To become a dealer of a manufacturer, you need to prepare a package of documents, since this business is serious and can bring a lot of money.

In most cases, large manufacturers require the following conditions to be met to sign a partnership agreement:

you must be a legal entity;
the presence of an office;
conclusion of a mediation agreement.

For cooperation, you must also provide:

passport data;
charter (if you are a legal entity);
memorandum of association;
tax registration certificate;
certificate of state registration;
ownership or lease (sublease) agreement for non-residential premises where the place of sale will be organized;
Bank details.

The list of documents may differ depending on the requirements of the manufacturer. If you plan to work in the automotive business, you need to provide a sales permit Vehicle from the traffic police.

Description of activities

After signing an agreement on cooperation in a certain region, it is necessary to draw up a promotion strategy, a development concept.

At the first stage, analyze the market in the assigned territory, the level of demand and options for promoting products. Identify ways to optimize sales, how to interest a potential buyer. Do not disregard competitors, monitor their work.

After that, you need to try to form your customer base. To do this, make a list of companies that may be interested in the product being sold. Before making an appointment with potential clients, inquire about them as much as possible, develop a negotiation technique. The more extensive customer base, the higher the income level will be.

If you want to become a dealer from a prestigious company, a large factory, you need to overcome the competition from other job seekers. In order to have an advantage over them, you need to take into account a number of factors.

First, they pay attention to the experience in this area. Secondly, a lot depends on the region of placement. If a representative applicant wants to become a dealer in a city that is saturated with regional representatives of this company, he will most likely be turned down. If the manufacturer does not have a representative office in the specified area, he is more willing to agree to cooperate. The accumulated client base is especially appreciated. Also, the decision on partnership is influenced by:

reputation;
availability of a technical base, premises for work;
the ability to attract qualified personnel;
the possibility of warranty service.

How much money do you need to invest?

Investments are required to conduct intermediary activities. In order to become a dealer of a manufacturer, you do not need the same amount of capital as, for example, to build. But most often investments in the chosen project are needed.

It is difficult to name a certain amount, it all depends on the manufacturer's company. But if you manage to agree with the manufacturer on the receipt of goods for sale, you can avoid large investments. You will be able to pay after the sale of the product, but the price in this case will be higher than with a prepayment.

If you have the opportunity to pay for the goods immediately, then the amount of investment will largely depend on the type of product, the volume of the purchased batch. It is also worth including in the business plan the costs of transportation, rental of warehouses, office space, recruiting, legal and accounting services.

How to become a dealer without investment?

If you have not managed to collect the start-up capital, you can become a dealer without investment. There are several ways to do this.

Sales of products to order

Perhaps by looking at the price lists on certain commodity, you had to see the mark “On order” opposite the line “Price”. This means that first you need to deposit money into the specified account, after which it will be transferred for use. The algorithm for executing this scheme is as follows:

the manufacturer signs a contract with the supplier for the supply of products at the dealer's price;
products are put up for sale at the dealer's point of sale (not the product, but the name of the unit in the price list);
the buyer makes an advance payment, which makes it possible to purchase goods from the manufacturer;
the purchased item is sent to the buyer, who in turn deposits the rest of the money into the dealer's account.

The indicated scheme is suitable for goods of the middle price category. Each person will buy inexpensive products in the nearest store, albeit at an inflated price, but without waiting. For items that are too expensive, an office or store is needed. For example, car resellers rent large areas for showrooms.

Provision of goods for sale

Today, many manufacturers provide their goods for a certain time, during which the reseller must sell it. After the end of the agreed period, the products must be paid for, and 1-3% higher than if the dealer paid without installments. The possibility of return is prescribed in the contract. Most often, if the goods are not fully sold, the full price has to be paid, which increases the risk financial losses for the intermediary.

Free testing

In some cases, the manufacturer agrees to send free samples of their products, which help to test them, present potential buyers... For an intermediary, such a scheme is extremely beneficial, but, unfortunately, today manufacturers rarely agree to work on it.

If the idea of becoming a dealer doesn't suit you, think about

Who is a dealer
Is it easy to become a dealer

We often hear the expressions "official dealer", "dealer network", "use the services of a dealer." Most often they are associated with car dealerships. And this is no coincidence, because car dealership is the most famous and widespread trend in this area. But dealers work not only in the field of vehicle sales. Moreover, dealership is one of the proven ways to successfully build your business.

In the article you will find out who a dealer is, what are the features of his activities, how to become a successful dealer.

Who is a dealer

"Dealer" - from the English "dealer", which means a trader, an agent.

Dealership means:

trade mediation... Dealer - legal or individual which purchases products at its own expense and on its own behalf from the manufacturer in bulk and then sells it to end consumers;
activity on the stock exchange. Dealer - an individual or a company conducting exchange operations on their own behalf and at their own expense, independently buying and selling securities, currency, precious metals.

Let's talk about trade and intermediary dealer activities.

Many manufacturers do not create their own trading network, but sell their products through intermediaries. One of them is a dealer. For example, none of the car manufacturers have their own network of car dealerships. Cars are sold through dealerships that form dealer network.

In principle, any seller of a product can be considered a dealer of the manufacturer of that product. But it is important to understand that there is just an intermediary, and there is an official dealer - a partner with whom a dealer agreement and a direct contract for the supply of goods have been concluded.

Dealer - a link connecting the manufacturer of goods and / or services directly with the consumer. Often one more element is added to this chain - a distributor. A distributor is a distributor of goods for a manufacturer and a supplier for a dealer, he has no direct connection with the end consumer.

The distributor works on behalf of the manufacturer, and the dealer on his own behalf. By the way, your name and brand is the main advantage of a dealership overfranchise... The dealer has more freedom and independence.

The main profit of a dealer depends on the amount of the dealer discount that the manufacturer gives him on his products. The amount of the discount varies depending on the size of the consignment of the purchased goods, as well as on the turnover. With a large volume of sales, the dealer receives from the manufacturer additional remuneration... Dealer relations are beneficial for both the manufacturer of the products and the official dealer.

The manufacturer receives:

expansion of sales markets without going into their regional specifics;
business scaling without serious investments;
additional channels for selling products without renting additional space and hiring employees;
increasing turnover of goods;
profit growth.

The dealer company receives:

good quality goods with a package of documents for sale, while the manufacturer is responsible for the quality;
support from the manufacturer, including the provision of promotional materials;
placing contacts on the manufacturer's website;
free training (many manufacturers organize compulsory training for their dealers);
receiving discounts on the purchase of goods and bonus bonuses upon successful implementation.

It is believed that the creation of a dealer network is one of the most budgetary ways to expand sales markets and increase sales channels.

How to become a company representative

Dealer activity is a business. And the organization of any business requires a serious approach. A dealer, selling someone else's products, works under his own name and brand, it is important for him to have a good reputation in business. Very often the dealer creates his business reputation just by promoting the goods of the partner-manufacturer.

As a rule, the dealership business requires a lot of investment, because you need to:

purchase a specific batch of goods;
rent or own premises in order to store and sell this product.

To become an official dealer of the company, you must meet a number of requirements. They depend on the specifics of the activity and may differ from manufacturer to manufacturer. The main requirements that manufacturers place on their dealers:

registration as a legal entity (for example,OOO) or SP- it is necessary to conclude a formal agreement;
awareness in the field of the company's activities, an additional plus - experience in this area and / or with similar products;
stable financial position;
availability of a number of documents in accordance with the specifics of the products sold.

You can search for a company for cooperation in different ways:

post a resume with an offer of cooperation or look for suitable offers-vacancies from manufacturers and send responses;

search the Internet for companies looking for dealers. Information about this is on the official sites. Often there is also an application form for proposals for cooperation;
analyze the search options for new dealers by manufacturing companies.

Here are some options:

participation in exhibitions is a good opportunity for personal acquaintance with future partners. Unfortunately, exhibitions are held infrequently and not everywhere;
analysis of information about companies in various online directories;
participation in business forums;
analysis of advertisements on business guide websites;
search on YouTube - many businessmen have their own channels there and often voice proposals for cooperation.

If you have your own store, you can become an official dealer of the manufacturer / manufacturers of products that are already sold at the outlet. It will take your business to the next level.

Step-by-step instructions on how to become a dealer of a large company

To become a dealer, you need to follow these steps.

Choose a niche in the dealer business. To do this, you should:

take into account your preferences, knowledge, skills;
research the market in your region;
choose the type of products that you will sell;
thoroughly understand all the characteristics, properties and capabilities of the selected product;
study the competition and competitors in the region;
estimate the amount potential clients and channels of their attraction;

Register a form of doing business if you do not have your own business;
Develop a business plan;
Find money if you don't have enough of your own. At this stage, you can consider the possibility of obtaining a loan orattract an investor;
Find manufacturers or suppliers using different ways... At this stage, you can select several companies in order to compare the proposed terms of cooperation and choose the most suitable;
Choose a company for cooperation;
Submit your resume to the company and pass an interview. It can be carried out both in the office of the company and via the Internet, for example, via Skype, if the partner company is far from you;
Enter into a contract. For dealers, there are two options for cooperation:

on working capital- consists in fulfilling the requirements for a certain fixed volume of purchases, and, consequently, fulfilling the plan for sales and profits;
in terms of legal content, it consists in the possibility of creating your own network of sub-dealers as a General dealer in a certain territory;

Create conditions for the sale of products, if required:

rental of premises;
purchase of the necessary equipment;
recruitment of staff;

Purchase a consignment of goods, defined by the agreement;
Advertise products through various channels;
Sell a product.

How to become an official Toyota dealer

Toyota is constantly expanding its dealer network in Russia. In 70 cities of the Russian Federation, 112 official dealerships and 3 authorized service centers... Toyota Motor LLC presents to applicants for dealership mandatory requirements that concern:

The location of the land.
Its characteristics.
Showroom.
Service area.
Warehouse and spare parts department.

Here you can download the application form, fill it out and send it to the company.

Is it easy to become a dealer

The main goal of the dealer is to promote the market and successful implementation products of the manufacturing partner. The dealer must have the following qualities:

have the skills of a good salesperson;
be able to negotiate, communicate freely with clients;
be able to prepare a competent proposal and presentation of products;
be a good organizer;
be stress-resistant;
have a high reaction rate, good memory, analytic skills;
be able to foresee, calculate the situation.

Is dealership possible without investment

It is possible to become a dealer without investment if you:

you carry out trade "on order" - you conclude a dealer agreement with the manufacturer or supplier, add the goods to the catalog and / or place them on your website (your point of sale maybe an online store) marked "under the order". The client orders the goods, pays for it, you use the money received to buy the goods from the manufacturer at dealer prices and transfer it to the client. This type of cooperation is possible for relatively inexpensive goods (from 3 to 25 thousand rubles);
you take the goods for sale - you conclude an agreement with the manufacturer, which prescribes the terms for the sale of the goods. Your goal is to sell products in deadlines, otherwise you have to pay for it, and the price will be higher than the dealership. Sometimes suppliers take back unsold goods. All conditions are specified in the contract;
make free testing of goods - you get free samples of products from the manufacturer and try to sell them. However, it is very difficult to find a company that will agree to work on such conditions.

Overview of dealer offers from manufacturers

Dealership is possible in various areas:

vehicles and car goods;
windows and doors;
constructionand finishing materials;
equipment and tools;
books;
clothing and footwear;
electronics and electrical engineering;
computers and software;
communication services;
promotional products;
insurance companies, etc.

Dealer cooperation offers can be found on sites on the Internet.

How to become a company representative in your city: success stories

The TROKOT company is engaged in the production of frame car curtains that replace tinting and save car owners from the blinding sun and prying eyes. The company has an extensive dealer network of nearly 200 dealerships.