Open a pizzeria with delivery. Detailed business plan: pizza delivery. Documents for opening a pizzeria

Opening a pizzeria is one of the most profitable types of business. The history of the invention of fast food has been shaped over millennia and today a number of favorites are singled out in the unspoken struggle for the tastes and preferences in food of mankind in this direction.

In many countries, some fast food items have become part of the national cuisine. Italy is considered the ancestor of pizza, and its prototype was a dish, the main ingredients of which were slices of bread with the addition of products available and available in the house of every Greek or Roman - olives, tomatoes, Mozzarella cheese and spices.

Pizza belongs to the category of fast food dishes, first of all, for its availability, cheapness, ease of production. In megalopolises, there are thousands of catering establishments, including pizzerias, and the monthly financial turnover is hundreds of thousands, and sometimes even millions of rubles.

Sphere Catering belongs to a popular line of business, since the modern pace of life takes time and energy from day to day, and allowing yourself to spend several hours in the kitchen cooking your favorite dishes is an unaffordable luxury for many citizens.

Fast food has become an alternative for those who do not want or do not have the time to prepare their own food, since it is much easier and faster to visit a restaurant or order pizza to go.

The profitability and demand for fast food products involuntarily makes you think about opening a pizzeria.

One business idea to open a business is not enough, since it will be necessary to work out a business plan, as well as study the legal side of the type in question entrepreneurial activity which includes:

choice of organizational and legal form;
business registration and taxation;
study of current GOSTs and standards;
preparation of documents;
procedure and rules for concluding various kinds of civil contracts.

A prepared pizzeria business plan with detailed calculations allows you to preliminarily determine the payback and profitability of the business, especially when it comes to opening a pizzeria in small town.

Before opening a pizzeria, an entrepreneur needs to decide on the format of the establishment, taking into account the variety of options.

You can open your pizzeria in the form:

Pizza bar - in addition to the main course, the menu includes a narrow range of related types of fast food, for example, french fries and beer snacks, desserts and soft or low alcohol drinks. Such establishments are popular with the younger generation, who prefers a tasty and inexpensive snack, chat or watch sports events in a company. Opening a business in this format will cost from half a million rubles;
Mobile pizzeria. Another way to start a pizzeria from scratch. The business owner at any time determines the location of the van on wheels. The main item of expenses will go to the acquisition vehicle, its re-equipment and legalization. Initial investments - from 500 thousand rubles;
Food court point. Renting an area in a shopping and entertainment center will avoid additional costs to advertise pizza. Visitors to the shopping establishment are ready to spend hours walking and shopping, not forgetting to have a tasty and inexpensive snack. The disadvantages of this format are high rental costs and competition. Starting a business will require an initial investment of 700-800 thousand rubles.
Pizzeria kiosk. The essence of the idea is to place a point in a supermarket or shopping center. The organization of the issuance zone will be required finished products and the premises of a pizzeria - a production workshop. The production time for one unit is no more than 15-20 minutes in the presence of the client. This option belongs to the budget, and for its implementation it will take up to 400 thousand rubles.
Business pizza at home. A format that does not require significant investments and costs for the purchase of equipment for a pizzeria, hiring personnel and renting production facilities. The main cost part is advertising. When planning to open a business, the costs of creating a corporate website, printing advertising brochures, developing applications for mobile phones and remote services are taken into account. Another cost item is the purchase of transport for the delivery of finished products. The implementation of a business plan for the production and delivery of pizza will cost from 1 million rubles.
Kono pizza. A new direction invented in Italy. The bottom line is the unique way of serving the finished dish. The pizza rolls up in a cone shape and is sold in a compact package, looking like a regular fast food that you can eat even on the go. Western European countries accepted this idea with enthusiasm, which gives grounds to implement such a format in the Russian Federation. A small kiosk or point in a shopping and entertainment center will cost 300-400 thousand rubles to begin with.
Pizza maker. Automation of the pizza sale process allows you to save cash on hired personnel. On the Russian market, this format is new and the niche is free. The bottom line is the mass installation of Wendig pizza machines. There are 2 types of machines - simple and advanced. Budget options include 3 cycles - storage of a semi-finished product, unpacking and baking. Expensive models include a full cycle, from kneading the dough to the final baking. The buyer does not need to wait a long time to receive a freshly prepared product; moreover, the price of pizza from a vendig machine is lower than in a restaurant. Initial investments are from 400 thousand rubles.
Standard cafe-pizzeria. Common business format. To start, a small establishment is enough, which can accommodate from 20 to 30 tables for visitors. Having a business plan for a pizzeria, studying menu examples and developing your own are mandatory components. Initial investments - from half a million rubles.
Franchising. Before starting a pizzeria, you should think about the opportunity to start working under an already promoted and popular brand. You don't need to spend money on advertising, but you have to incur additional costs to buy the right to use the brand. For example, the Dodo pizza franchise will cost 350 thousand rubles. contributions, royalties in the amount of 3.5-5% of the proceeds, and organizational costs - from 6 million rubles.

As you can see, there are many pizzeria formats, and which one is suitable in this or that case depends on the availability of capital, the choice of location and the ability to compete in the place of business.

The first thing to start with a business in the field of public catering is to register and obtain a certificate as an individual entrepreneur or create an LLC. In OKVED, this type of activity has a code 55.30 "Activities of restaurants and cafes."

Registration as an individual entrepreneur

It is advisable to register as individual entrepreneur, if you plan to create a mini-production of pizza, opening point of sale with a minimum number of hired personnel - 5-10 people.

Required Documentation:

a notarized statement in the form No. Р21001;
copies of all pages of the passport;
statement of intent to use UTII.

You can register an LLC.

LLC registration

It is advisable when opening a restaurant with the prospect of further expansion and attracting borrowed funds.

Required documents:

application number Р11001;
charter;
decision to establish LLC;
receipt of payment of state duty;
certified copies of the passport pages of all founders.

Legislation established minimum size when registering an LLC - 10 thousand rubles.

The selection of a suitable room and the repair begins after:

Developing an idea for a pizzeria.
Elaboration of the style, interior and exterior of the premises.
Definitions target audience.

The reality is that you have to adapt to the existing options, since renting a room that is ideally suited in terms of parameters is a difficult and sometimes impossible task.

You can buy the desired property, but the amount of the initial investment will multiply, moreover, you will have to add additional time costs for registration of the premises in the ownership. If there is an opportunity to buy a room for a pizzeria, then it is better to stay on this option.

Investments in real estate are rarely a losing one, and if entrepreneurship in the chosen direction of business is not successful, then the premises can be rented out or sold altogether.

Renting a space avoids large one-off costs, but adds an additional line of expenses on a monthly basis.

The style of a pizzeria depends on the target audience that the entrepreneur relies on. Restaurants and large cafes it is advisable to open in the center of the city, where a mass gathering of people is constantly visible. The benefits of this location are felt on weekends or festive events.

It is advisable to open small cafes near office centers, trading platforms or educational institution... During lunch breaks or during breaks, many people prefer to have a quick and inexpensive snack.

In sleeping areas, the pizzeria is in demand among families with children, as well as young people. Take into account the location of the room and its compliance with internal design standards.

You will need rooms for:

kitchen equipment with division into workshops;
placement of personal belongings of staff and change of clothes;
restroom;
warehouse and storage of blanks;
accommodation of visitors.

The electrical power of the room is an important factor. Professional production equipment, housed in a room, with a total area of 200-300 sq. M. will require capacities, the value of which reaches 30-40 kW.

Ventilation is also an integral part. Regulatory acts it is forbidden to organize a pizzeria in basements, and in case of accommodation in a residential building, the presence of a separate entrance and an evacuation exit is mandatory.

Production is separated from the residential part of the building, and is also provided with additional sound insulation. Before opening a pizzeria, it is recommended that you familiarize yourself with the current SNiPs and GOSTs.

If the premises are chosen, then the next stage consists in engineering and technological design, development of a design project, as well as solving design problems.

Making the right investment in your pizza kitchen equipment is one of the critical milestones for the opening of a public catering point. The final result, and in this case, the quality of the pizza, depends on the equipment, the ingredients used and the optimization of the production process.

Explore commercial offers specialized companies for the production and sale of kitchen equipment, consult with familiar entrepreneurs, one way or another with experience in this area.

When choosing equipment, it is important to understand what types of devices will be involved in the production process without fail in order to exclude the purchase of secondary, most importantly unnecessary equipment, which you can do without.

What you need:

oven for the final stage of pizza making;
equipment used at the stage of dough preparation - kneader, dough divider, flour sifter;
freezers and refrigerating chambers for storing ingredients, products and semi-finished products;
vacuum packing machine;
vegetable cutter - its use will speed up the preparatory process and process large volumes of products;
pizza table;
deep fryer and equipment for cutting French fries;
oven;
dishwasher - saves time and disinfects dishes;
equipment for drinks;
kitchen utensils and inventory.

The specified list is not exhaustive and is supplemented depending on the selected pizzeria format.

Recruiting staff

For example, consider a pizzeria for 20 people.

The staff includes:

pizza maker - 2 people;
waiter - 2-3 people with a shift schedule, but at least 2 people per shift;
dishwasher –1 person when equipping the kitchen with a dishwasher;
cleaner - 1-2 people;
courier - 2 people with transport.

To make a profit, the opening hours of the establishment must be daily, therefore, the establishment of a shift regime is mandatory.

Pizzaiolo is a key figure in the kitchen of a pizzeria. It is recommended to look for specialists among experienced chefs or those with a specialized education in the direction of Italian cuisine. The presence of medical and sanitary books is required.

You don't have to invent something new. There are many types and names of pizzas in the world. Take 10-12 popular positions to start with. Over time, they include pizza according to their own recipe on the menu, thereby conducting an unspoken analysis of customer preferences.

The type of catering establishment "Pizzeria" does not oblige to focus only on such a dish. Diversify the menu with additional items in the form of salads, snacks and drinks.

Allow your visitors to choose the ingredients of the pizza themselves.

For each position fixed in the menu, develop technological map showing the consumption of ingredients by weight.

To purchase products, analyze the nearest wholesale bases, where they agree on systematic purchases at loyal prices. There will be no problems with suppliers, since manufacturers of goods try to independently search for buyers of products through sales agents.

You should learn about a pizzeria in order to as soon as possible build up a client base and soon reach the required profit indicators.

Carry out a grand opening with promotions and attraction of famous people.
Installation of a bright and memorable sign.
Organization of distribution of advertising leaflets.
Create your own group on social networks.
Address distribution of leaflets - attachment of flyers to mailboxes.
Order advertisements on radio or local print media.

When thinking about how much it costs to open a pizzeria, advertising costs are also taken into account.

What are the risks when opening a pizzeria

Business is a risk, and opening a pizzeria is no exception.

erroneous location of the pizzeria;
instability of raw material pricing;
negative actions from competitors;
early termination of lease agreements at the initiative of the lessor;
decrease in purchasing power and demand for products;
personnel miscalculations, insufficient qualifications, turnover;
failure of production facilities;
systematic accumulation of negative reviews as a result of poor service.

It is impossible to unify risks. In each case, external or internal factors are the cause of failure; however, the fast food business is still relevant and able to bring profit to the owner.

According to experts, a pizzeria is one of the most successful business ideas for aspiring entrepreneurs. This kind of food is always enjoyed in great demand, so beginners have every chance to succeed in this business and quickly return the initial investment. In this article, we will tell you how to open a pizzeria from scratch and what you need to do in order for the business to bring a decent and stable income.

Activity registration

Before you open a mini pizzeria from scratch, you need to collect everything Required documents... The most important thing is permission from Potrebnadzor. It can be obtained only if the room in which you are going to open a mini pizzeria complies with all established rules and regulations.

In addition, you must collect the following documents:

Waste removal agreement with their subsequent disposal;
The contract for the work on disinfection and disinsection of the premises;
The list of products sold, agreed with the regulatory authorities;
Pizza production control program;
Business registration certificate.

Planning

Let's make up exemplary business plan how to open a pizzeria from scratch:

Registration of documents;
Selection and rental of premises;
Recruitment;
Equipment purchase;
Calculation of financial costs;
Advertising;
Calculation of profit.

Before doing such a business, be sure to research the market to assess the level of competition in your city or locality and also analyze the profitability of the idea. Calculate how much it costs to open a small pizzeria, compare the level of competition and demand for such products, and then draw conclusions about the prospects this business.

Location selection criteria and room arrangement

If you want to open a small pizzeria, any empty space will do. It is desirable that it is located in the city center, for example, in a large shopping center. Another option is a densely populated residential area. The premises can be rented or purchased. Its area must be at least 120 sq. meters. For 40 sq. meters should be equipped with a kitchen, and the rest of the area should be equipped as a hall for visitors.

If you want to provide a pizza delivery service, you can ask how to open a pizzeria at home. In this case, your establishment can be located in any area of the city. In addition, you can significantly save on rent or purchase of premises.

Equipment

The choice of equipment depends on the volume of production. If you plan to open a small production, at first you can carry out all the processes manually. In this case, you will still need to purchase refrigerators and freezers to store food. In addition, you need to buy glass or stainless steel containers.

If you want to save on the purchase of equipment, the pizza base in the required quantity can be ordered at the nearest bakery. Deck or conveyor ovens are commonly used to bake pizzas. Basically, that's all it takes to open a pizzeria from scratch.

For large-scale production of ready-made or frozen pizza, you will need:

Flour sifter;
Dough mixer;
Vegetable cutter;
Plate;
Bake;
Refrigeration equipment;
Thermal bags for pizza delivery.

In addition, you also need to buy a coffee machine, cocktail equipment, a refrigerated display case for drinks, chairs and tables.

As you can see, it is quite difficult to answer unequivocally the question of how much money is needed to open a pizzeria, since the prices for equipment can range from 4.5 to 150 thousand dollars.

Staff

Everyone knows that the most important thing in the service sector is personnel. The success of such a business is 40% dependent on the level of service, so it is necessary to pay special attention to the selection of personnel.

First of all, you need to find a good cook. It should be an experienced highly qualified specialist who is able to bring a high income to your establishment. It is desirable that it be a foreigner who was born and raised in Italy, the homeland of pizza. If your financial resources do not allow you to hire such a professional, be sure to find an experienced chef. Another option is to hire a specialist who has trained in Italy and is ready to further improve his qualifications.

In addition to a cook, you need to hire an administrator, waiters, cashiers and a chief accountant. If you plan to open a pizzeria with delivery, you also need to find couriers, preferably with their own transport, and a person who will take orders by phone.

It is also advisable to include snacks, desserts and hot dishes in the menu of your establishment. Also, do not forget to add soft drinks, tea and coffee to the assortment. Now you know what you need to open a pizzeria buffet. Stock up on resources and get to work. If you do everything right, such a business will generate excellent profits.

Experienced entrepreneurs often wonder if it is profitable to open a pizzeria based on a cafe? IN recent times such establishments have become very popular. In addition, they bring good profits, since they cover a wide range of activities. If you are planning to make such a mix, think carefully and calculate everything before. In order to avoid mistakes when purchasing equipment, it is advisable to consult with experienced specialists.

Financial investments

Aspiring entrepreneurs often ask the question, how much money does it take to open a pizzeria? The budget of the establishment for 30 seats, in addition to the cost of ingredients, includes the following expenses:

Premises rental - about 5 thousand dollars. The rental price will depend on the profitability of the location, area and repairs in the premises;
Business registration and paperwork - approximately $ 900;
Equipment purchase - 12 thousand dollars;
Products - 3.6 thousand dollars;
Staff salary - $ 2.5 thousand;
Advertising - 2 thousand dollars;
Renovation and interior decoration - 2 thousand dollars.

If you have made a decision, I want to open a pizzeria, you need to have on hand a start-up capital of about $ 30 thousand. With proper management, all initial investments will pay off literally in 1–1.5 years. After that, you will reach a net stable income.

Profit and profitability

We figured out how much it costs to open a pizzeria. Now let's try to calculate the future profit. Usually, pizza has a mark-up of about 200%. For hot drinks and sweets 300-400%. With an average check of 400-500 rubles, the institution will bring 4-5 thousand rubles of income daily. At first, if the pizzeria is visited by 10 people a day, you can gain 150 thousand rubles. Over time, when more clients appear, the profit will grow 2-3 times.

The minimum profitability of this business is approximately 20-25%. If you are not satisfied with this indicator, open it. In this case, you will be able to reach a wider audience and increase the profitability of the establishment up to 50-60%.

Facility format

Entrepreneurs who have large start-up capital on hand are often interested in. Such a business will require serious financial costs, but if you manage to achieve success, the institution will bring a solid income. In order to open a restaurant, you will need a spacious room, wide range of dishes and a large staff. In addition, you need to create a special atmosphere in the institution, since the stay of customers in the restaurant is not limited to one meal. For all this you will need at least 700 thousand rubles.

You can also find out. This is a real prospect for more experienced entrepreneurs who are not limited in financial opportunities, since such a business will require serious investments. Do not forget that in addition to the initial investment, you will have to pay a certain amount to the franchisor every month.

If you don't have your own start-up capital, you shouldn't even think about opening a McDonald's. In this case, you can take an interest and start a small business. When your establishment begins to generate a stable income, you can expand your business and open a pizza bar on the basis of a coffee shop. In Italy, almost all pizzerias operate in this format. This could be a place that sells spirits, beer, and pizza. Before opening a pub from scratch, find out what the requirements are for such establishments, since the sale of alcoholic beverages without a license is prohibited in our country.

conclusions

The main rule of the success of any business is a responsible attitude to your business and competent organization of all processes. To make your pizzeria more popular than competitors' establishments, you need to hire qualified personnel, create a unique atmosphere and, of course, cook Tasty food... In this case, your business will flourish and generate a solid income.

A business person, sooner or later, comes to the idea of opening own business... Small business is not associated with the production of strategically important goods or services. Here, as experience shows, the organization of fast food outlets brings a good profit, even despite the great competition. Such a business can be attributed to the opening of your own pizzeria. With a well-designed business plan, the payback of a pizza business can occur within a year.

Where to begin

Before opening a pizzeria, you need to tidy up the preliminary documentation:

Business plan;
Company registration;
Premises rental;
Equipment purchase;
Staff recruitment;
Drawing up a production plan;
Marketing strategy development;

It should be noted that all food businesses are required to comply with certain requirements of the sanitary and fire services, as well as the tax code.

What does a pizzeria business plan consist of?

Regardless of the nature of the business being opened, a business plan has several points common to all enterprises:

Study of business ideas;
Analysis of the existing market;
Business registration (type of activity and form of taxation);
The format of the institution and the cost of renting the premises;
Equipment list;
Personnel costs;
Conducting an advertising campaign;
Conclusion on the profitability of the enterprise.

Drawing up a detailed business plan will help to fully assess the risks and capital investments of the business you are opening.

What is a production plan and what is it for

After drawing up a business plan and implementing it, the time comes at least important document- the production plan of the enterprise. This document signs the organization production activities... This also includes a basic menu and a list of necessary operations for making several types of pizza.

The production plan includes calculations for the purchase of products, cooking time a certain amount products. The responsibilities of the personnel and the organization of the work of the entire enterprise are also indicated.

We can say that the production plan is the main working document, on the observance of which the profitability of the enterprise depends, the observance of the product range and the entire production process.

What documents are needed to open a pizzeria

To open a pizzeria, you need a whole package of permits:

Registration of individual entrepreneurs;
Premises lease agreement;
Permission from SES;
Permission from Rospotrebnadzor to place a pizzeria in this room;
Fire Inspection Permit.

For tax office, depending on the form of taxation, it is also necessary to prepare and submit on time a whole portfolio of reporting documents. In addition, the law on online box office suitable under the law 54FZ.

More detailed information can be found on the portal tax service this region.

What are the pitfalls when opening

There are pitfalls when opening any business. In the case of opening a pizzeria, the human factor is of great importance here. Rather, professional and conscientious performance of work duties. Then it is necessary to correctly calculate the purchase of fresh products for the filling. Otherwise, this perishable product may become unusable.

In the course of work, it will already be approximately known how many products are needed on average per work shift.

The wrong marketing strategy can also not bring new customers, but scare them away.

There is a separate issue with suppliers of products. At first, all the necessary products can simply be purchased in small quantities in supermarkets or on the market.

What equipment is needed to open

A pizzeria requires a lot of production equipment. In addition to frying ovens and ovens, you also need:

Tables for cutting various types of raw products;
Equipment for the production of dough;
Tables for finished products.
Packing area;
Refrigerators.

How much money do you need to open

If we talk about a mini-pizzeria, then the initial costs may need about $ 15,000. In the event that you plan to open a full-fledged enterprise, then the costs may increase tenfold or more.

As a rule, novice businessmen take loans from banks to open a business.

In details this information should be obtained from professional auditors or other professionals.

We buy a ready-made pizzeria

To get down to business right away, it is sometimes enough to purchase a ready-made pizzeria. In this case, the initial costs can be quite high, but still significantly lower than the purchase of new equipment and rental of premises.

The ready-made pizzeria already has a regular clientele and a promoted menu. But, as they say, the new broom sweeps in a new way. Organization of work, distribution of responsibilities, marketing line, work with suppliers will have to start all over again.

Pros and cons of a ready-made business

By purchasing ready business, along with it, its advantages and problems are acquired. The advantages are in a fully formed production process and the presence of a certain customer base... Disadvantages may appear in the hidden debts of the enterprise, the need to recruit most of the new staff and re-spin the marketing line.

Pros and cons of the franchise

The pizza franchise itself is quite a lucrative idea, like the idea of any fast food business. The disadvantages include the inability to forecast daily demand. This forces you to purchase large quantities of fresh produce in very small quantities. There is also a lot of competition, so it is necessary to organize work in several areas - a fast food hall, a pizza take-out window and pizza delivery on orders.

Popular franchises:

"Dodo Pizza"
"Papa Johns"
"Domino's"
"Pizza Pomodoro"

The amount of profit and the success of a pizzeria depends on the manager's ability to organize the production process and services. It is the service that can influence the flow of visitors.

Advantages and Disadvantages of Opening a Pizzeria

Advantages	Flaws
High business profitability up to 50% and increasing demand for products	High competition in big cities
Low cost of pizza production	High rental costs in major cities
Payback of the project ~ 1-2 years	The need for experience in running a restaurant or fast food business

Market condition

The entrepreneur needs to immediately take into account that he will have to face increased competition. At what it will be both from the side of other pizzerias, of which there are many today, and from the side of fast food establishments.
At the same time, analysts say that the pizza market is constantly growing (by about 25% per year). At the same time, even in the capital and St. Petersburg, only about half of it is employed, and in the regions - 1/3.

At present, in Moscow, the number of stationary pizzerias is approaching 4000. In addition, pizzas are also prepared in various restaurants. But at the same time, the share of each participant in this market does not exceed 5% of its total volume. This fosters the emergence of new members who have a chance of success. The most promising is the opening of new establishments such as fast food and pizza delivery services.

Consumers of pizzeria products are mainly visitors to the establishment: office workers, managers, students, or those who order pizza at home or in the office: programmers, freelancers, etc.

Types of pizzerias

Pizza is one of the versatile dishes that are prepared both in fast food establishments and in prestigious restaurants. The pizza delivery service is also worth it, which allows you to increase your revenue. And the investment costs significantly depend on the chosen direction. First of all, you need to choose what type of institution to open, because the volume of the initial investment depends on this.

Name	Payback, profitability
Italian restaurant	Maximum initial investment cost. A large share is occupied by the rental of premises (200-300 m.), The purchase of specialized equipment, the cost of personnel and cooks. The business has maximum profitability. There is little competition due to the complexity and cost of opening. The payback period for an Italian restaurant is ~ 2 years.
Pizzeria fast food	The initial investment is lower, but here the competition is much higher. Among the benefits is the ability to keep costs to a minimum. The area of the premises can be as small as 20-30 m. At a food court in a shopping center. Such a pizzeria can operate with a minimum of staff, and the cost of the premises will be much less. The payback period for such a pizzeria is ~ 1.5 years.
Pizza delivery service	Such an establishment deals only with the production and delivery of pizza. This option is considered the least costly, however, here too you will have to face very high competition due to the ease of entering this segment. An option for this business can be the production of pizza at home, but this requires compliance with the SES standards (for the production of bakery products): wall cladding, painting the walls with water-based paint, supply and exhaust ventilation, hot and cold water, minimal noise and vibration. The payback period for such a business is ~ 1-1.5 years.

How to open a pizzeria from scratch: business registration and taxation

To register with the tax office, pizzeria business forms are used: individual entrepreneur or LLC. In the table below, we will consider the main advantages and required list documents for their registration. When registering a type of activity according to OKVED, choose: 55.30 "Activities of restaurants and cafes"

Business organization form

Benefits of using

Registration documents

SP ( individual entrepreneur)

It is used to create a mini pizza production facility, to open a point of sale at a food court with a staff of 5-10 people.

a receipt for payment of the state duty (800 rubles);
a certified statement by a notary in the form No. Р21001;
application for the transition to UTII (otherwise it will be OSNO by default);
a copy of all pages of the passport.

OOO ( limited liability company)

Used to open a restaurant, attract borrowed money and expansion of production.

application form No. Р11001;
LLC charter;
a decision to open an LLC or a protocol in the presence of several founders (partners);
a receipt for payment of the state duty (4000 rubles);
copies of the founders' passports certified by a notary;
application for the transition to UTII.

According to law authorized capital LLC cannot be less than 10,000 rubles!

The optimal choice of the taxation system for a pizzeria would be UTII(single tax on imputed income), for the transition to this system there must be a municipal law on the possibility of applying UTII (up to 100 personnel and the cost of fixed assets up to 100 million rubles). The interest rate is - 15%.

Paperwork

When developing a business plan for a pizzeria, it is important to know what documents will be needed to open an establishment. The list of documentation in this case is as follows:

Permission to place a Rospotrebnadzor pizzeria.
Fire department permission.
Conclusion of the sanitary-epidemiological station (SES). It will take 7 to 10 days to receive it. Previously, the SES must provide:
- certificate of state registration;
- premises lease agreement;
- conclusion on the sold goods and raw materials;
- data of medical examination of employees;
- garbage collection agreement.
License for retail trade, as well as for the sale of alcoholic and tobacco products (if it is planned to sell it).
Trade patent that is issued local authority authorities.
Documents for registration of an enterprise (IP, OJSC, CJSC, etc.).

Choosing a place and premises for business

The central districts of the city are distinguished by the high cost of renting premises, but they have a large traffic of visitors. Placing a pizzeria in residential areas is less expensive, but the volume of visitors will be less. In a residential area, it is important that catering establishments are located in the immediate vicinity. The key success of the pizzeria is the place with high traffic.

Perspective in terms of traffic is places in the vicinity of offices, shopping centers, educational institutions. Office workers, students, teachers will willingly come for lunch. In the evening, you can also expect a large number of visitors wishing to rest a little after working day... The pizzeria will become a convenient place for informal communication when solving business issues.

Sanitary standards for the premises

For a pizzeria, a room with an area of 50-150 sq. m. Sanitary standards in this case are identical to those that apply to bakeries (read in more detail: ““). Let's consider the basic requirements:

location of at least 50 m from residential buildings during the construction of a new building;
cellars and basements cannot be used for a pizzeria;
the pizzeria must have a plumbing with hot and cold water, as well as a sewage system;
besides industrial premises, the pizzeria should have a warehouse for raw materials, a room for staff, a toilet, etc.;
floors must be waterproof;
walls to a height of 1.75 m. must be painted in a light color or laid out with tiles. The rest of the wall and ceiling are whitewashed;
the premises should be naturally and artificially ventilated.

Equipment for a pizzeria, costs

A significant part of the budget for opening a pizzeria is occupied by the cost of purchasing equipment. High-quality equipment is expensive. Used equipment is less expensive, but additional operating costs may arise. For a pizzeria, two types of equipment are required: refrigeration and baking. Raw materials will be stored in refrigerators. Moreover, for each type of food (meat, fish, cheese, vegetables), you need to purchase a separate device. The ovens must be special. For your information, the classic Italian pizza is baked on wood, which gives a special taste. TO additional equipment include: tables, pizza molds and work equipment.

Pizzeria equipment prices vary widely. It all depends on the brand of the product, the specific model. The figure below shows a list of the main equipment for making pizza.

Basic equipment for a pizzeria

Consider the cost of purchasing equipment. The maximum costs will be more than 1 million rubles, the minimum is ~ 300,000 rubles.

equipment identification	Expenses (according to the pizzeria store pekari.ru)
Flour sifter	RUB 20,000-30,000
Dishwasher	RUB 50,000-100,000
Combi steamer	RUB 75,000-160,000
Vegetable cutter	5,000-20,000 rubles.
Dough divider	40,000-600,000 rubles.
Dough mixing machine	40,000-70,000 rubles.
Baking tray and accessories	RUB 20,000-40,000
Bake	RUB 30,000-170,000
Refrigeration equipment	RUB 45,000-80,000
Maximum costs:	~ 1 270 000 RUB

Facility staff, costs

The following personnel are required for the operation of the pizzeria:

Depending on the volume of production, the number of representatives of each profession varies from 1 to 3. In addition, if pizza delivery is planned, the establishment will also need a courier.

The key figure in every pizzeria is pizza maker... The quality of the product depends on the qualifications of the master. Therefore, special attention should be paid to the selection of a real professional. In Russia, it is now almost impossible to take a specialized course in pizza making. Prestigious restaurants invite artisans from Italy or send their chefs there to study.

In establishments of a lower level, the requirements are not so high. Therefore, graduates of culinary schools who have undergone special training are accepted there.

Master class: "How to open a pizzeria?"

The financial part of the pizzeria business plan

This part is very important, since the profitability of the enterprise depends on the correctness and accuracy of the calculations. First of all, costs are estimated. They are subdivided into initial and monthly. Their size is influenced by the type of pizzeria being opened and the equipment that is planned to be used. The main share of the initial expenses will be required for renting premises and purchasing equipment.

Initial costs

Starting a "pizza" business, you will need to spend the following expenses:

Rent or purchase of premises (15 thousand - 3.5 million rubles).
Purchase of equipment (170 thousand rubles and more).
Remuneration for employees (30 thousand - 200 thousand rubles).
Registration as a tax payer and receipt of a stamp (15 thousand rubles).
Manufacturing project documentation(80 thousand rubles).
Fire alarm installation (70 thousand rubles).
Purchase of furniture and equipment (300 thousand rubles and more).
Purchase of technical cards for products (55 thousand rubles and more).
Advertising (30 thousand rubles and more).
Printing services (45 thousand rubles and more).
Purchase of raw materials (200 thousand rubles and more).
Conclusion of contracts with suppliers utilities(100 thousand rubles and more).

In addition, funds may be needed to repair the premises, train employees, install security systems, etc.

Monthly costs

Each month the expenses in the pizzeria will be:

Acquisition Supplies(150 thousand - 300 thousand rubles).
Staff salary (15 thousand - 30 thousand rubles per person).
Payment for utilities (20 thousand - 30 thousand rubles).

In addition, if the premises are rented, it will require another 15 thousand rubles per month.

Pizzeria Cost Estimation: Structure

Pizzeria revenue structure: assortment

An obligatory feature of a middle-class pizzeria will be a wide range of products. Actually, the more types of pizza are prepared in a restaurant, the more visitors it will have. As a rule, the menu includes from 10 to 20 items. In addition to pizza, you can sell light salads, snacks, desserts, sushi (read more “?”). You can add alcoholic products (wine and beer), but this requires an appropriate license. Such a menu will help attract more visitors, which will positively affect the income of the pizzeria.

Assessment of the revenue structure by pizzeria products

When planning revenue, attention should be paid to the key products that generate 80% of the profit. Here acts the Pareto rule: “20% of the assortment provides 80% of the profit!“.

The daily amount of revenue depends on many factors. So, weekend and holidays bring more profit. Practice also shows that the influx of customers increases in winter. According to statistics, every pizzeria in Moscow and St. Petersburg sells from 50 to 200 pizzas daily. For calculations, we will take the minimum quantity - 50 pieces per day. With an average price of 350 rubles for one pizza, monthly revenue will be ~ 525 thousand rubles.

The average cost of one pizza is about 90 rubles. the margin is 300%. The mark-up for other menu items (snacks, desserts, drinks) varies from 200% to 600%.

Business profitability

Today Russian pizzerias bring their own from 200 thousand to 5 million rubles / month profit. To increase the profitability of a business, you can use the following methods:

reducing the cost of production while maintaining high quality;
attracting a large number of visitors;
excess of the selling price of the prime cost by 7 times.

The profitability of pizzerias in Russia is 35-40%.

Assessment of business attractiveness by website magazine

Business profitability

(4.0 out of 5)

Business attractiveness

3.1

The fast food market is growing even during the crisis, in this regard, the opening of a pizzeria is relevant even in the current market conditions.

Since the end of 2014, there has been a decrease in attendance at catering establishments. And before you open a pizzeria, you should carefully analyze the situation in this market. So what do the statistics say?

According to a study by the analytical agency NPD Group, in 2014 the number of customer visits decreased by 1%, and from January to April 2015 - the restaurant market lost up to 7%. To make up for the losses, catering establishments began to use promotional offers more widely.

According to NPD Group calculations, in 2015, due to promotional traffic, an increase in visits was expected at the level of 3%, moreover, the share of fast food outlets accounted for 10% of the growth, but restaurants are predicted to be able to reduce the drop in visits by 3%, i.e. the decrease in attendance will occur not by 6%, but by 3% (Fig. 1).

Fast food chains (NPD Group also counts pizzerias among them) showed a significant increase in visits in the 1st quarter of 2015 - 8%, which against the background of the general situation in restaurant business looks amazing (fig. 2).

According to NPD Group, at the end of 9 months of 2015, the number of visits to fast food outlets increased by 10%, and the number of orders for pizza delivery increased by 6%, compared to the same period a year earlier. At the same time, the analytical agency associates the growth of pizza orders with the “maturity” of the Russian market. Ordering pizza to the office or to home has already become a habit of Russians.

The following graph will more clearly show which catering establishments were especially popular among Russians in 2015 (Fig. 3):

Based on the above information, it is obvious that the catering business is still profitable as in the pre-crisis times. And the format of pizzerias, as a representative of fast foods, is the most successful today. In order to start implementing our plan, we will figure out how to open a pizzeria from scratch - what stages must be passed before opening the door of our establishment.

Preparing to open a pizzeria

To begin with, you should develop a concept for your business, draw up a clear plan and sequence of actions.

Basic steps:

Choosing the format of the future establishment.
Search for premises.
Bringing the premises into compliance with sanitary-epidemiological and fire safety requirements.
Purchase of equipment and hiring personnel.
Notification of supervisory authorities.
Conducting promotional activities.
Start of activity.

Now let's take a closer look at the key steps: the choice of the format and the procedure for opening a pizzeria in the context of coordination with the Federal Service for Supervision of Consumer Rights Protection and other services.

Choosing the format of the establishment

Having made the decision to open a pizzeria, it's easy to guess where to start - you need to decide on the scale of your business, i.e. with the format of the institution. Today, the following formats are popular:

The restaurant is the most capital intensive project. For this format, there are additional requirements for choosing a room - there must be enough space to accommodate tables for visitors. And for the kitchen you will need a larger set of equipment, tk. besides pizza, the restaurant should offer other cold / hot dishes. It will also need to hire more staff to handle food preparation and customer service.

A pizza bar will require less investment, but still the requirements for the completeness of the equipment and for the premises of the required capacity remain.

A pizzeria on a food court in a shopping center will be the most ideal option for those who want to save money on setting up a hall and purchasing bulky equipment, but at the same time make good money on a large number of orders. These pizzerias in shopping malls must serve customers quickly and at reasonable prices. Therefore, the main emphasis should be placed on the purchase of equipment for display cases, as well as for heating and cooling dishes.

Pizza delivery is the most economical option business organization. The requirements for the premises here are based on compliance with sanitary standards, there is no need to spend money on the interior. In addition, there is no need to look for a room with reference to places with high traffic, and its area may be small. You can also significantly save on equipment by purchasing only what is needed for making pizza and storing frozen semi-finished products and ingredients.

After you have decided on the format, you have done all economic calculations, decided on the premises, now the most interesting thing begins - bringing the premises in accordance with the requirements of Rospotrebnadzor and the fire service.

Important: Since December 2008, obtaining a permit from the Federal Service for Supervision of Consumer Rights Protection and Human Welfare has not been required to open a public catering facility; upon opening, it is sufficient to submit a notification, and the premises must meet all the established requirements.

The main requirements of Rospotrebnadzor for a pizzeria

The room must be supplied with hot / cold water supply and sewerage, equipped with supply and exhaust ventilation.
The walls of the production area must be covered with tiles or painted with water-based paint at a height of at least 170 cm from the floor.
If the room is located in a residential building, then it will be necessary to comply with the requirements for permissible noise and vibration standards.
Ventilation to remove odors The basement is not suitable for a pizzeria.

Notification of Rospotrebnadzor and receipt of the conclusion of the fire service

Important: The activity cannot be started until a notification is sent to Rospotrebnadzor about the start of the activity.

For catering establishments, which include pizzerias, in accordance with sub. 3 p. 2 art. 8 of the Law "On the Protection of the Rights of Legal Entities and Individual Entrepreneurs in the Implementation of State Supervision and Municipal Control" dated December 26, 2008 No. 294-FZ, there is a simplified procedure for notifying government agencies that control this area.

In accordance with clause 3 of the Government Decree "On the notification procedure for the commencement of certain types of entrepreneurial activity" dated July 16, 2009 No. 584, catering establishments should apply with a completed notification to territorial body Rospotrebnadzor. The notification is filled out on the form, which is approved in Appendix No. 2 of the above government decree.

The notification can be sent only after state registration and registration with the IFTS of a legal entity (or individual entrepreneur), but it is mandatory before the commencement of activities (clause 5 of article 8 of Law No. 294-FZ).

What information should be reflected in the notification

In the notification, you will need to indicate registration information about the legal entity (or individual entrepreneur), as well as indicate the address of the premises in which the activity will actually be carried out. You will also need to confirm that the premises, equipment, transport and personnel comply with the declared mandatory requirements for a given type of activity.

Before sending the notification, you will need to conclude a number of contracts with third parties. For failure to provide a notification or for indicating inaccurate information, the businessman will be liable under the Administrative Code.

Package of contracts:

for the removal of solid household waste and food waste for disposal (or placement at a landfill);
to carry out disinfection / disinsection / deratization on an ongoing basis;
disinfection of ventilation systems and delivery vehicles;
for dry cleaning and washing of personnel uniforms.

It is necessary that the medical staff have medical records (and that the workers undergo regular medical examinations). All used equipment must have certificates / passports, and measuring instruments and volumetric vessels must be verified.

The notification is filled in two identical copies and submitted to the regulator in person, by mail or through electronic communication channels.

Notification must be sent by mail by registered mail and contain an inventory of the attachment. Electronic document signed digitally signed can be transmitted through the portal https://www.gosuslugi.ru/ or directly to email multifunctional center for the provision of public services.

The second copy of the notice, drawn up on paper, is given / sent to the applicant on the day of his registration.

Useful service: You can search and check whether the information about the sent notification has been entered by following the link http://notice.crc.ru/#.

If you plan to sell alcoholic beverages in a restaurant or pizza bar, then in order to obtain a license, you will need to obtain an opinion from the State Fire Service of the Ministry of Emergency Situations of Russia (Gospozhnadzor) on the fire condition of the pizzeria premises. For its registration, you will need to provide, in addition to registration documents for a legal entity (IP) and a lease agreement for a room (or a certificate of ownership), the following documentation:

the act of putting into operation of the fire alarm system and the contract for its maintenance;
insulation resistance measurement act;
technical documentation for the premises (explication);
an order on the appointment of a person responsible for fire safety (this person must have a certificate confirming the development of a fire-technical minimum);
fire evacuation plan.

After you have brought to the premises in accordance with the requirements of the State Fire Inspection and Rospotrebnadzor, you will have to find personnel and conduct advertising company.

There is another option for starting, this is to buy a ready-made business model (purchase a franchise), this will greatly simplify the procedures, but it will be somewhat more expensive than opening from scratch.

Opening a pizzeria by franchise

The most in a simple way start practicing right away profitable business will open a franchise pizzeria. Then you will not need to spend additional funds on conducting advertising campaign, and the franchisor will provide the opportunity to undergo training.

In the pizzeria franchise market, there are several attractive offers. Let's get acquainted with them.

Pizza time

Pizzeria format - 3 in 1 - pizzeria + takeaway + delivery

Franchise terms:

Lump-sum contribution - 299 thousand rubles;
Royalty - 3% of the profit on a monthly basis;
Investment volume - 1.625 million rubles;
The payback period is 9-14 months.

For more information on this franchise, please read the article “Pizza Time Franchise”.

Dodo Pizza

The business is presented in three formats: Family Pizzeria, City Pizzeria and Dodo Express.

The franchise of the pizzeria "Dodo-Pizza" includes the following conditions (Fig. 6):

Lump-sum contribution - 413 thousand rubles. (in view of VAT);
Royalty - 3.5% of proceeds + VAT monthly in the first year and 5% + VAT - from the second year;
The volume of investments is 3 million rubles. (a pizzeria with a hall - from 5 million rubles);
Profitability - 15-25%;
The payback period is from 12 months.

Papa john's

Lump-sum contribution - 35 thousand dollars (equivalent - 2.641 million rubles);
Royalty - 7.5%;
The right to an exclusive - 7 thousand dollars (equivalent to 528 thousand rubles);
Investment volume - 8-12 million rubles;
The payback period is 2-3 years.

Open a pizzeria with delivery. Detailed business plan: pizza delivery. Documents for opening a pizzeria

Registration as an individual entrepreneur

LLC registration

Recruiting staff

What are the risks when opening a pizzeria

Activity registration

In addition, you must collect the following documents:

Planning

Location selection criteria and room arrangement

Equipment

Staff

Menu

Financial investments

Profit and profitability

Facility format

conclusions

Where to begin

What does a pizzeria business plan consist of?

What is a production plan and what is it for

What documents are needed to open a pizzeria

What are the pitfalls when opening

What equipment is needed to open

How much money do you need to open

We buy a ready-made pizzeria

Pros and cons of a ready-made business

Pros and cons of the franchise

Popular questions

Advantages and Disadvantages of Opening a Pizzeria

Market condition

Types of pizzerias

How to open a pizzeria from scratch: business registration and taxation

Paperwork

Choosing a place and premises for business

Sanitary standards for the premises

Equipment for a pizzeria, costs

Facility staff, costs

Master class: "How to open a pizzeria?"

The financial part of the pizzeria business plan

Initial costs

Monthly costs

Pizzeria revenue structure: assortment

Business profitability

Assessment of business attractiveness by website magazine

Preparing to open a pizzeria

Choosing the format of the establishment

The main requirements of Rospotrebnadzor for a pizzeria

Notification of Rospotrebnadzor and receipt of the conclusion of the fire service

What information should be reflected in the notification

Opening a pizzeria by franchise

Pizza time

Dodo Pizza

Papa john's