Business plan for retailing children's clothing. Business plan for children's clothing store: a profitable business selling children's goods. Equipment and inventory

Children's stores are becoming more and more popular every year. Despite the economic crisis, parents try not to refuse their children to buy goods. We are talking not only about essentials, but also about additional purchases. In addition, if adults come to the store with children, then most often the child will insist on buying the product that interests him.

Seasonality practically does not affect children's products, since food and toys are needed all year round, as well as clothes that are chosen according to the season. The great demand is also due to the fact that children quickly grow out of their belongings, they get bored with toys, something breaks and they have to buy new ones.

In addition, the mark-up for baby products is usually higher than for adults, while the cost is often lower.

Initial investment amount - 1 536 000 rubles

Monthly profit - 188 333 rubles

Payback period - 12 months

Break even - 3 months

Return on sales - 18%

2. Description of the business, product or service

Before opening a children's store, you need to decide on the assortment of the store. Children's stores are divided into the following types:

Children's toys;
Children's clothing;
Children's shoes;
Baby food;
Children's books;
Children's goods.

Usually, entrepreneurs combine several areas in one store at once, for example, clothes and shoes. There are also department stores where the entire range of goods is included. Each city has several major department store players, which are usually located in shopping malls.

In a business plan, consider a toy and merchandise store. The category "baby products" includes: strollers, cots, baby chairs, high chairs, car seats, etc. The assortment of toys is very large and the classification is usually carried out according to the age of the child:

A child under one year old needs rattles, balls, figurines. Toys should be bright, simple in shape, hygienic, environmentally friendly and safe. Walkers, rocking chairs, figurines of animals, birds, pyramids, etc. are also suitable for small children.
For children aged 1 to 3 years, you need both goods for physical development, such as tricycles, hoops, balls, and for the mental - bricks, Lego toys, etc.
Children of the preschool group (from 3 years old) will be interested in fun toys, dolls, doll furniture, soft stuffed toys, toys for playing with sand, etc.
School-age children will be interested in construction kits, mines, chess, board games, etc.

The area of such a store should be at least 100 m2, while it should be borne in mind that part of the premises should be given as a warehouse.

The location of the store should be convenient for customers. Very often in shopping centers a floor or some specific space is allocated for children's products. There may be cafes and other goods nearby. Despite the fact that the store may have competitors, the concentration of the “target audience” will be higher. It is possible to open a store both under its own brand and to buy a franchise from well-known chains. The shop is open from 10.00 to 20.00 without lunch and days off.

3. Description of the sales market

It should be understood that, despite the range of products for children, adults will be visitors. Therefore, the classification of the sales market will look like this:

Adults with children. In such a model, the decision to buy is made by both parties, if the parents decide to give a gift to the child, then the child himself can choose a toy.
Adults only. Usually people with average income or above average come to such stores. Depending on the family model, one or another assortment will be selected (for someone, the environmental friendliness of goods is important, for someone the intellectual component of games, etc.).

The advantages and disadvantages of a children's store are shown in the table:

Strengths of the project:	Weaknesses of the project:
Large assortment of goods; Convenient location.	There are large federal chains on the market that can afford to sell goods cheaper; Lack of qualified personnel.
Project capabilities:	Project threats:
Development of a chain of stores; Organization of the online store; Expansion of the range of products.	High competition in the market; Increase in prices for the purchase of goods by suppliers.

4. Sales and Marketing

A marketing campaign is very important for any business, and even more so for a store. It is necessary that buyers know the location, approximate assortment, price category. To do this, before starting the store, you must do the following:

Distribution of leaflets near the store and in crowded places nearby. The flyer should contain useful information about the children's store and give some advantage to the buyer, for example, a discount upon presentation of the flyer.
Bright signboard and showcase. If the store is located in a shopping center, the landlord can set his own requirements for the design of the store, however, in any case, the sign should be bright (since the goods are for children and the store should also attract children), there may be interesting toys and goods on the window with discounts.
Website creation and promotion in various social networks. Since the Internet is now a very promising area and the younger generation actively spends time in it, it is important to direct part of the investments to this industry as well.
Development of a system of bonuses and discounts. This will ensure customer loyalty throughout the entire period of the store's operation.

After the store opens its doors, you need to launch various promotions, and on the opening day you can give gifts to children. You can also become sponsors of various city charity events in order to increase the store's awareness.

5. Production plan

The production plan for a children's goods store can be divided into several stages:

Register with the tax office as an LLC with a simplified taxation system “Income reduced by the amount of expenses” and an OKVED code of 47.19.
Find a room, conclude an agreement with a tenant, make repairs. It should be borne in mind that repairs must be coordinated with both the owner of the premises and the owners of the franchise, if it was purchased.
Coordinate the premises with the Ministry of Emergencies and SanPin. To do this, prepare various documents and obtain the appropriate permits.
Find qualified experienced personnel. If you are pressed for time, you can contact a recruiting agency.
Conclude a contract for the supply of goods. It is advisable to pick up some of the suppliers before registering the business; you can get to know some of them personally.
Purchase the necessary equipment and arrange the goods. Some vendors ask you to do a layout according to their requirements.
Train staff, prepare a form for them, connect all programs, start a marketing campaign and set a store opening date.

6. Organizational structure

In the first months of the store's operation, it is necessary to recruit a staff of 10 people. Cashiers and sales consultants will work in the service hall. If a shopping mall does not provide its own cleaning service, then a cleaning lady is also needed.

The administrator monitors the work of the service hall staff. Sometimes this position is replaced by a store manager.

The store also needs a director. This is an employee who is fully responsible for what is happening in the store.

The office staff of the store consists of an accountant, a purchasing manager and a marketer. An accountant conducts an inventory, is responsible for cash discipline and tax reporting.

The purchasing manager searches for lucrative offers from suppliers, and the marketer studies the market, target audience and develops a marketing action plan.

Office employees can work either remotely or in a different location. Their work schedule is standard from 9.00 to 18.00.

The operating hours of the service hall employees are from 10.00 to 22.00, many staff units receive, in addition to their salary, interest on sales. It is necessary to arrange the work of the staff so that everyone is interested in sales, increasing profits and loyalty to customers.

Fixed costs	Salary	The number of employees	Sum	Average salary per month per employee
Director	40 000	1	40 000	46 985
Administrator	25 000	2	50 000	31 985
Shop assistant	20 000	2	40 000	24 889
Cashier	20 000	2	40 000	20 000
Purchasing manager	30 000	1	30 000	30 000
Accountant	30 000	1	30 000	30 000
Marketer	30 000	1	30 000	30 000
Insurance premiums			78 000
Total payroll without premium			338 000

Store opening children's clothing a very promising enterprise that requires a serious approach to its organization, therefore business plan in this case it will be extremely useful

Due to the improvement of the demographic situation in the country, the number of children is growing, which means that the demand for children's clothing is also growing. Here you can take into account the fact of the rapid growth of children and, accordingly, the constant renewal of their wardrobe, etc. That is, the demand for children's clothing is quite high and has a steady tendency to an even greater increase. Thus, this market niche guarantees a stable large income.

Key features of a business plan for opening a children's clothing store with financial calculations

Opening a clothing store for children as a business idea

The strong demand and profitability of the children's clothing business make it particularly attractive to entrepreneurs.

However, here it is worth considering the possible financial risks of the entire enterprise, which may arise in certain cases, for example, a drop in the birth rate, socio-economic changes in the country, a decrease in solvency, seasonality, etc. - all this may not have the best effect on your business.

Professionals advise when opening a children's clothing store from scratch take care of the literate business plan, which will help you avoid all kinds of risks and organize a profitable business.

Description

Files

1 - Summary

1.1. The essence of the project

1.2. Investment volume for launching a children's clothing store

1.3. Results of work

2 - Concept

2.1. Project concept

2.2. Description / Properties / Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market dynamics

4 - Personnel

4.1. Staffing table

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Children's clothing store development sales plan

5.4. Expenditure plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Children's clothing store risks

7 - Conclusions

A business plan for a children's clothing store is provided in MS Word format - it already contains all tables, graphs, diagrams and descriptions. You can use them "as is" because it is already ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, it is easy to do this in the section "Project Concept".

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and diagrams will immediately be ready: monthly sales plan, sales structure, sales dynamics - all this will be ready ...

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who can work in MS Excel can adjust the model for himself.

Tariffs

Feedback from our clients

Feedback on the shoe store business plan

Attracted private investments in the amount of thirty million rubles for the development of a shoe store. The business plan was drawn up by a consulting firm, the site was as competent as possible: with a detailed justification for each of the items of income and expenses, calculations, applications. In addition, the business plan looks very stylish, thank you very much for that too.

A. Koteikin, Director, Voronezh

Review of a business plan for opening a lingerie store

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Alexandrova Irina, Republic of Chuvashia

Feedback on the business planopening a fashionable women's clothing store

A loan for 34,700,000 rubles was received from Sberbank to open a fashionable women's clothing store for 5 years. The business plan was drawn up very quickly, and most importantly - with high quality, while taking into account all our recommendations and requirements of bankers. As a result, the loan was approved for the full amount.

Julian Korneev, Novosibirsk region

Feedback on the business plan of a children's clothing store

In the process of creating our own small pavilion, specializing in clothing for children, we faced the problem of making calculations, due to which we suffered some losses. We saw the solution to the problem in the purchase a ready-made business plan for a children's clothing store with all financial calculations at Plan Pro. The structure of budget calculations presented to us was absolutely transparent and understandable, which allowed us to establish more efficient spending of funds in a short time. And the marketing strategy developed in the business project helped us expand our business and increase our monthly income up to 120 thousand rubles.

Dudakov M.A. Individual entrepreneur. Rostov region

Creation of a business plan for the children's clothing department

Point of sale format

A general understanding of a business project, or concept, is a prerequisite for correct preparation. Because the calculation of the initial costs and efficiency of the enterprise will depend on the definition of the format of your activity.

To formulate a concept business plan experts recommend answering a few questions:

in what mode will your children's clothing department: fixed retail point, internet sales or wholesale
what age categories the product will be designed for
what audience of buyers will be target for you

Drawing up a business plan

To build an effective case model, contain a detailed analysis of the following points:

Selection of retail space and equipment
Recruiting staff for the sale of clothing for children

Children's clothing store marketing promotion

Marketing strategy development children's clothing store- one of the key tasks business plan... To solve it you need:

Analyze the level of competition.
Choose the most profitable trading niche in this segment
Match the selected format

The level of competition in the children's clothing market is very high, you need to be ready for this. In order to establish productive work in such conditions, it is important to be positively different from your competitors. In other words, business plan for children's clothing department must formulate a unique selling proposition, for example:

Wide assortment of goods
High quality goods
High level of service
Discounts and bonuses, sweepstakes for clients
Convenient location of the outlet

For the organization trade in children's clothing in the business plan it is necessary to think over an advertising campaign. In addition to the usual channels (ads in the media and outdoor advertising) in this type of business, the promotion of your own website and groups in social networks will work effectively, and it also makes sense to engage in cross-marketing and establish mutual cooperation in the distribution of advertising with beauty salons, private kindergartens etc.

You may also be interested in. This direction, as a rule, is always considered in isolation, but it also deserves attention, since it is in demand among its target audience.

Legal registration of business

The first priority when developing business plan for children's clothing department it is important to determine the form of your entrepreneurial activity. In this case, experts advise you to opt for the registration of individual entrepreneurship, which will give you the opportunity to simplify the workflow and issue a simplified tax system.

For full-fledged activity, it is necessary to register the enterprise with the FSS and PF.

The registration documents will need to indicate the OKVED code corresponding to your activity - 47.71.1

Analysis of planned investments in a business project

V business plan for children's clothing department the initial costs should be considered:

purchase of goods
lease of retail space
design and equipment of the sales area
room maintenance
staff salary,
taxes and fees
advertising budget
other expenses

The total amount of investments will be approximately 20 - 100 million rubles. Naturally, the indicated amounts are very approximate, so they do not take into account the real costs of a particular store. Only business plan designed specifically for your children's clothing store, which will be based on accurate economic indicators.

So, all the calculations of a particular business project are related to its individual indicators, so now it will be almost impossible to talk about the amount of investment. But our company can help you and solve this problem. For this you can download the ready sample business plan for opening a children's store and adolescent clothes with all financial calculations... An example of an enterprise financial model will help you structure your metrics and predict payback periods.

Selection of retail space and equipment

Business plan for children's clothing department should consider in detail the issues related to the choice of premises for trade. The most general requirements here will be:

Convenient logistics of the premises
Successful neighborhood (close to retail space, office centers, etc.)
Decent condition of the premises (connection to networks, reliable repair)
Availability of warehouse and utility rooms

One of the most convenient solutions to this issue is renting space in a shopping center, where the above requirements are already provided.

Special attention should be paid to the development of the design of the room.

For normal functioning children's store and adolescent clothes in business plan you should consider the necessary equipment:

Racks, display cases and clothing racks
Fitting room equipment
Staff furniture
Cash register equipment, PC

Recruiting staff for the store

The visiting card of any store is its staff, so in business plan for opening a children's clothing store it is so important to define the requirements for employees. Here it is worth considering that not only professionalism is important, but also the ability to work and communicate with people.

The number of full-time employees follows, based on the individual characteristics of a particular retail facility. In addition to the salespersons and consultants of the sales area, who will make up the permanent staff, the work will also require an accountant, a security guard and a cleaner - these positions can be occupied either on a permanent basis or on an outsourced basis.

Calculating the budget of a clothing store for children

Business plan for opening a children's clothing store should take into account not only organizational aspects, but also financial ones, for example, calculate expenditure and income items of the budget.

The main expenditure items will be: tax costs, rental of premises, work of a designer, purchase of goods, advertising costs.

Calculate profit in example business plan children's department and teenage clothes impossible, since it must be based on the real indicators of the enterprise and taking into account the peculiarities, such as the breadth of the assortment, the location of the store, etc.

Calculation of payback and profitability

Opening of a children's clothing store - business is promising, but the figure of his income and the payback period entirely depend on a well-designed business plan.

The average payback period for your business will be approximately 3 - 5 years.

Profit from the work of the children's clothing department, which for the xxx period will amount to xxx thousand rubles. is calculated by analyzing the individual characteristics of a particular business. But you can calculate the approximate figure yourself already at the planning stage, taking into account the average prices for children's clothing in Russia. indicators. Each of the parameters of the financial model can be changed manually.

A cash flow statement is the most important document in any business plan. Contains comprehensive information about the operating, investment and financial receipts and outflows of the company, and also allows you to assess the overall picture of the company's performance.

Download a ready-made business plan for opening a children's clothing store with financial calculations and an Excel financial model

Thus, with the correct organization of the children's clothing trade, this enterprise brings a fairly large income.

To save your time and protect yourself from financial and legal risks, you can download example finished business plan for a children's clothing store with financial calculations... A clear and concise calculation system presented in the sample will help you structure your budget correctly and determine the profitability of the entire case as a whole. In addition, our company offers to develop for you an individual "turnkey" business plan, taking into account the specifics of your trading enterprise.

Children's clothing store- a case requiring a serious approach, only on condition of detailed development business plan this undertaking can guarantee financial success.

Dear visitors, below is an example of a business plan for a children's clothing store with economic calculations made in Excel format. This sample can be used as a template for writing your own project for submitting it to a bank, investor or as a student's work.

The advantage of this work is that you can see how the calculations of the project were carried out and build a similar calculation for your new children's clothing store. If you have any questions, you can ask them below in the comments, in the VKontakte group or by sending them to us by mail.

Summary

Purpose: opening a clothing store for children in a shopping center in the city with a population of over 500,000 people.

Objectives: opening a shop selling a wide range of casual, festive and outerwear for children of various brands for clients with above-average incomes.

Initiator of the project

The opening of the business is planned by the efforts of two founders, each of whom has experience in the sale of children's clothing and toys as hired employees (deputy director and administrator).

Investment costs

The total cost of starting a business will be 3,125 thousand rubles. The main investments are planned in working capital (purchase of goods). Since the outlet will open in a shopping and entertainment center, no significant renovation costs are planned.

Principal amounts of investments by cost directions:

Organization of an LLC, production of a seal, opening a bank account - 30,000 rubles.
Payment of the security deposit for the rented premises - 160,000 rubles.
Payment for insurance of premises, equipment and inventory - 40,000 rubles.
Redecoration of the premises - 150,000 rubles.
Production of a sign over a retail outlet and outdoor advertising (banner on a building) - 60,000 rubles.
Purchase of commercial equipment and furniture - 350,000 rubles.
Purchase of equipment: cash register, computer, anti-theft system - 120,000 rubles.
Purchase of goods - 1,500,000 rubles.
Advertising costs for the first three months of work (leaflets, outdoor advertising and a video on the radio inside the shopping center) - 90,000 rubles.

Additionally, it will be necessary to cover the losses of the project in the first months after the opening of the business - 625,000 thousand rubles.

The store will be located on the 1st floor of the main gallery of the shopping center, overlooking a grocery hypermarket and a network of public catering establishments. The traffic of the shopping center (city center) is estimated at 10-12 thousand people daily.

Financing the project

To open a business, the founders plan to use their own savings in the amount of 1,625 thousand rubles and 1,500 thousand rubles of loans received from the bank for a period of 5 years at 16% per annum. The loan was issued against the security of an apartment of one of the project initiators.

Based on the calculated data, the following indicators are planned for the project of opening a children's clothing store:

IRR - 61% per annum;
Simple payback period - 36 months (3 years);
Discounted payback period - 44 months;
NPV - 6 922 thousand rubles;

The calculations were made for a period of 10 years with annual inflation rates of 10% per annum.

Suppliers and contractors

The main suppliers will be Russian factories producing a wide range of children's clothing for the age category from 0 to 12 years old. In addition, it is planned to purchase a collection of Turkish production. In order to avoid the risks associated with customs procedures and long-term delivery, the purchase will be carried out through intermediary wholesale companies in Moscow.

Equipment, furniture and appliances will be purchased from specialized companies in the city. To carry out repairs, it is planned to attract a team recommended by the managers of the shopping center (already having experience in fulfilling similar orders, taking into account the established requirements).

Assortment of goods

Product groups in the store will be represented by clothes (casual, festive and outerwear):

for newborns;
for toddlers and kindergarten children;
for schoolchildren under the age of 12.

In addition to the assortment of clothes, related products will be presented: underwear and hats, backpacks and baby slings, as well as a minimum set of toys and sweets for the checkout area.

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Investment plan

The total investment in the opening of the store will be 2,500 thousand rubles plus 625 thousand rubles to cover the losses of the first months of work. The itemized plan of opening costs is presented in the table:

Below is a work schedule for organizing a children's clothing store:

Production plan

The store with a total area of 80 square meters has an entrance from the central gallery of the shopping center and a significant area for placing a sign in the form of a light box and a display case with mannequins. Warehouses will occupy an insignificant part of the area - 6 square meters. The main part of the goods will be placed in the sales area and display cases and shelves. The checkout counter and the area with new products will be located next to the entrance.

The approximate layout of the premises is shown in the figure:

Equipment

Commercial equipment of Russian production has advantages over imported equipment in terms of price-quality ratio, allows you to quickly repair and replace components. The complete set is selected taking into account the layout of the premises.

The purchase of a cash register that meets the requirements of 54FZ, as well as a computer and a barcode scanner, allows you to speed up the customer service process, minimize staff labor costs and introduce a loyalty system for regular customers.

Shop opening hours

The outlet will operate in the mode of a shopping complex: from 10.00 to 22.00 daily, without weekends and lunch breaks, which will allow serving the maximum possible number of potential customers.

Trade process

Work with customers in the store will be organized on a self-service basis with the ability to contact a sales consultant for help.

The production process will consist of the following main parts:

After the delivery of the goods by the transport company, it will be accepted to the store's warehouse in the presence of a commodity expert and the current change of sellers.
Information about the quantity and value of the goods will be entered into the 1C system by the store manager.
Placing goods on hangers and racks is the responsibility of the commodity expert and the senior shift seller.
In the process of making a decision to buy a product, it can be placed by the buyer in the basket or postponed by the sales assistant to the counter of the checkout area.
The goods will be written off from the balances automatically in the process of scanning the barcode and issuing the cashier's check.

Cost of production and fixed costs

Since the founders of the business already have experience working with goods for children, the choice of the main suppliers and the planned share of sales in the project were distributed as follows:

Domestic products - 60%.
Clothing and related products made in Turkey - 40%.

The markup for Russian-made goods will be 120%, for imported goods - 160%. The weighted average mark-up will be 136%.

However, taking into account regular seasonal sales and discounts for regular customers, the estimated margin for the project (on average for the year) will be 110%.

Fixed costs of the store will mostly consist of two main items - staff salaries (payroll 104 thousand rubles + tax deductions) and rent payments in the amount of 100 thousand rubles. per month. Income tax will depend on the volume of sales and will be 15% of the amount of income minus expenses.

The cost of maintaining equipment and cash registers, accounting services and payments for communication and the Internet will total 15 thousand rubles. monthly. Advertising expenses are planned in the amount of 27 thousand rubles. (placing a banner and advertising on the radio in the shopping center). Shipping costs are included in the cost price.

Expenses

The store's expenses will consist of the following items:

wages and staff payroll;
rent and utility costs;
payment for communication;
advertising costs;
maintenance of the cash register and trade equipment.

Expenses for aggregated items by year, taking into account the inflation index, are presented in the table below (thousand rubles):

Index	1 year	2 year	3 year	4 year	5 year	6 year	7 year	8 year	9 year	10 year
Payroll with accruals	1 917	3 355	3 523	3 708	3 911	4 135	4 381	4 652	4 950	5 277
Business expenses	251	364	400	440	484	532	586	644	709	780
Production costs	44	72	79	87	96	105	116	127	140	154
Administrative expenses	967	1 579	1 737	1 910	2 101	2 312	2 543	2 797	3 077	3 384

Marketing plan

Competition and location

The children's clothing store will be located in one of the city's largest shopping centers with good traffic. The choice of premises with an entrance from the central gallery of the shopping center, as well as its proximity to a grocery hypermarket, will maximize the potential of good transient traffic.

In this shopping center there are 3 more outlets with a partially overlapping assortment list. However, the project provides for the establishment of trade marks, either not represented or poorly represented in competing retail outlets.

Assortment and prices

Since the store will specialize in clothing for the age category up to 12 years, this will allow offering potential customers the largest possible assortment and size range for babies, preschool and primary school children. The decision to purchase clothes for them is usually made by the parents, who will be targeted by the main advertising and marketing proposals.

The prices for goods are planned at the average market level. The planned category of clients is with average income and above average.

Planned product groups:

Envelopes, undershirts, hats and other products for newborns;
Casual and festive children's clothing;
Lingerie, tights, socks;
Outerwear and hats;
Backpacks and baby slings;
Toys and sweets (for the checkout area).

Planned sales volume

The average bill in stores with a similar assortment is 900 rubles (from 600 to 1200 rubles). The planned number of checks is 3 per hour or 36 per day, which gives, with an approximate calculation, daily revenue in the amount of 30,000 -32,000 rubles. On a monthly basis, the planned sales volume will be at least 900,000 rubles.

The sale of children's clothing has a pronounced seasonality, which is shown in the graph:

The decline in sales of children's clothing is observed in the summer months, and the rise begins in September (preparation for school) and continues until March (periods of shopping for outerwear, changing seasonal items).

Achievement of the planned sales volume of 900,000 rubles per month is planned for 12 months from the moment of the first investment or 9 months from the date of the store opening. An approximate graph of revenue growth is shown in the figure:

The sales plan for the first year of operation, taking into account the seasonality and sales growth indices, is presented in the table below (thousand rubles):

Index	1 month	2 months	3 months	4 months	5 months	6 months	7 months	8 months	9 months	10 months	11 months	12 months
Revenue	0	0	0	0	458	401	454	707	842	1 068	1 056	978

Index	1 year	2 year	3 year	4 year	5 year	6 year	7 year	8 year	9 year	10 year
Revenue	5 965	12 522	13 744	15 151	16 667	18 333	20 167	22 183	24 402	26 842

SWOT analysis

For the most accurate positioning of the outlet and the choice of marketing and advertising tools, an analysis of the strengths and weaknesses of the future children's clothing store was carried out.

The strengths of the project include:

The business founders have specialized experience, the possibility of hiring professional staff.
Convenient location of a retail outlet in a shopping center with high traffic.
A well-developed store concept, a choice of specialization.

Weaknesses include:

Lack of reputation and established customer base.
Availability within walking distance of 3 more outlets with overlapping assortment.

Possible difficulties that the project may face:

Long period of developing a base of regular customers.

Possibilities:

Provision of places for outdoor advertising and audio clips from the shopping center.
Carrying out various promotions with children's entertainment centers located in the shopping center.

Advertising strategy

To increase the volume of sales, it is planned to maximize the use of advertising and marketing opportunities provided by the shopping complex:

design of a bright signboard with illumination and a showcase with children's mannequins, oriented towards the central gallery.
Placing a banner on the facade of a shopping center building;
Rental of an audio clip on the internal radio network of the complex;
Distribution of leaflets with promotional codes to the visitors of the outlet to stimulate repeat purchases.

Activities are planned for the introduction of accumulative discount cards for regular customers, seasonal sales and promotions.

Organizational plan

Business registration and taxation

To organize the store, a limited liability company will be opened with 2 individuals as founders. From the point of view of taxation, the format of the simplified system was chosen (15% of the amount of income minus expenses), since the estimated amount of taxes for UTII is higher than the simplified tax system due to the large area of the department.

Staff

Since the shopping complex has a 12-hour working day, it will be necessary to have two shifts, consisting of a seller and a senior seller, as well as a shift employee (to provide weekends and holidays).

The positions of the director of the enterprise and the commodity expert will be performed by the founders of the company. Accounting services will be outsourced. Cleaning services are included in the rent and will be provided by the cleaning service of the shopping center.

The staffing table and the size of official salaries are presented in the table:

The organizational chart of the enterprise will look like this:

Financial plan

Prerequisites

To calculate the payback of the project, the following basic assumptions were used:

Annual inflation - 10% per annum;

Income tax - 15% (the basis for calculating tax is income minus expenses);

Deductions calculated from the wages fund - 34.2%.

Financing the project

To implement the project of opening the store, the savings of the founders will be used, as well as a "lombard" bank loan secured by the apartment for a period of 5 years at 16% per annum will be attracted. The repayment schedule is annuity (equal payments, including the varying amounts of interest and principal in relation to each other).

Payback indicators of the project

The calculations made show the following indicators of the project's effectiveness:

IRR - 61% per annum;
Simple payback period - 36 months (3 years);
Discounted payback period - 44 months;
NPV - 6 922 thousand rubles;

The calculations were made for a period of 10 years using discount rates of 10%.

Sales volume equal to the break-even point according to the plan can be achieved on the 5th month from the start of sales.

Risk analysis

The performed calculations show good indicators of the project's efficiency: short investment return periods and a high rate of project profitability.

The main risks of the project include:

Declining fertility due to the demographic hole effect of the current generation of fertile mothers. This effect can be offset by the methods of motherhood support undertaken at the state level, as well as by the influx of emigrants with a high number of families.
Falling incomes of the population - this effect is leveled out due to the choice of the middle price category and the calculation for buyers with an average income, for whom the cost of children is always a priority.

conclusions

The considered business plan for a children's clothing store with calculations is attractive from the point of view of future profitability and allows you to attract credit resources for its implementation.

We offer you a typical business plan for a children's clothing store.
Based on this plan, you can draw up your own business plan for a children's clothing store. To create your own business plan, you can use other methods of calculation and analysis.

1.Store Description:
Title: "Galaxy of Childhood". The place of opening is a city with a population of 300 thousand people.
Business profile: retail sale of children's clothing.
Assortment: children's clothing from 0 to 10 years old.
Staff: 4 people:
Director (performs the functions of an accountant, lawyer, purchasing manager, marketer);
Sellers: 2 people, work in shifts.
Trading floor area: 40 sq.m.

Passage point of the outlet: more than 100 people. in a day.

2. Objectives:
The first goal is to establish itself in the market and attract buyers. Form a group of regular customers.
The second goal is to increase sales.
Marketing solutions to achieve the set goals - reasonable prices, good quality, wide assortment, high level of sellers' work.

3. Competitive environment and demand assessment:
A study of the current situation on the children's clothing market is being carried out. It is necessary to analyze the assortment of clothes in the shops of the city, to find out which of the niches are less filled. Next, an analysis of the needs of buyers is carried out.

To determine the needs, observations and mini-surveys are carried out in stores and departments of children's clothing, as well as in kindergartens and schools.
The conclusions are as follows. Consumers would like to:
... so that the clothes are for different ages;
... to keep the cost low, because children grow up quite quickly, it is necessary to change clothes often;
... a wide range of sizes for children of different ages;
... interesting models and good children's colors;
... clothes should be durable, easy to wash, and do not deteriorate, do not fade, does not shrink;
... you need practical clothes for boys, for walks, kindergarten, sports;
... clothing in stores must match the season and needs;

4. Assortment selection:
The most demanded range is from 0 to 10 years. It is taken as the basis for the assortment of the store.
Product materials: wool, semi-wool, footer, knitting and synthetics for winter models; chintz, cotton fabrics, blended fabrics for summer models.
Colors: plain, patterned, bright and neutral (bed).
The assortment corresponds to the season and demand. Different models - for girls and boys, a wide range of sizes. We position the store in terms of quality, as well as a wide assortment, with a large number of sizes and colors.

5. Market capacity:
We will consider the population of an average city of 300,000 people. Children under 10 years old make up 5% of the population, which will amount to: 300,000 people * 0.05 = 15,000 children
A minimum of each child needs 15 pieces of clothing annually (, demi-season outerwear, trousers, jeans, sweaters, turtlenecks, home clothes, pajamas, underwear, etc.).
Theoretically, the demand will be:
15,000 * 15 = 225,000 pieces of clothing.
In practice, the market capacity will be slightly less, since some purchases are made in other cities, and some of the clothes are inherited from older children in the family, relatives, etc.

6. Factors affecting sales.

Macroenvironment:

1.fertility rate
2.the level of income and purchasing power
3.inflation
4. social policy of the state (benefits, material assistance to families).

Microenvironment:
1.stability of supply
2.the activity of sellers
3.the presence of competitors
4.level of customer satisfaction with the purchase
5.the permeability of the outlet

How can negative impact be minimized:
1.Change supplier; have spare suppliers.
2. to stimulate sellers (premiums).
3. Stimulate sales (discounts, promotions)

7 pricing and profit from a children's clothing store
The easiest way is to determine the break-even point.
To do this, you need to calculate all costs.
Cost structure monthly:
Rent - 20,000 rubles.
Salary of sellers - 2 employees * 10,000 rubles = 20,000 rubles.
Additional monthly expenses (communications, cash register maintenance, consumables, etc.) - 10,000 rubles.
Total fixed costs - 50,000 rubles.

Also, an important cost item is taxes (the amount depends on the form of taxation) and contributions to the pension fund and other organizations.

Now we determine the margin. According to our experience, it ranges from 80 to 100% of the wholesale price.

For the calculation, let's take the lower value - 80%. Then the break-even point of the children's clothing store will be: 50,000 rubles * 1.8 = 90,000 rubles.
Those. with a sales volume of 90,000 rubles. the company will cover all operating expenses (excluding taxes and initial investments). If the volume of sales is less than 90 thousand, there will be losses.

8. Initial investment of funds.
When drawing up a business plan for a children's clothing store, it is important to calculate all the start-up investments.
Approximate estimate:
Registration of individual entrepreneurs - 500 rubles. (without opening a current account).
Registration of documents at a notary for opening an individual entrepreneur (to certify the signature) - up to 1,000 rubles.
Purchase and registration of a cash register - 12,000 rubles.
Commercial equipment (racks, hangers, showcases, hangers, tables, etc.) - from 20,000 rubles.
A sign for a store, a plate for the operating mode, an external pointer, colored arrows-pointers on the asphalt - from 10,000 rubles.
Total initial investment is about 43,500 rubles.
Also, the initial investment should include the purchase of the first batch of children's clothing. The size depends on the price segment, the supplier (restriction on the minimum batch) and the planned assortment.

Based on the calculated values, a payback period can be assumed.

Let's say the store's revenue will be 110,000 rubles. per month.

Then the payback period will be 43,500 / (110,000 - 90,000) = 2.2 months.

This business plan is indicative, the actual situation may differ significantly.

The trade in baby products will always be a lucrative field for commercial activity. Parents of children and their relatives are those people who will not allow themselves to save on their own offspring. And the birthday of the child of the best friends or godson is another reason to buy him an expensive new toy. And how can you go to visit people with children without taking a small present for your baby.

Since prices are growing every day, and this is especially true, clothes are often chosen as a gift for a child. For babies, you always need a lot of different T-shirts, shorts and pants, as they quickly get dirty due to their activity. Therefore, there will always be a good demand for such a product, and the children's clothing trade business can become a profitable project.

Short plan for opening a children's clothing store

The business plan for a children's clothing store consists of successive stages:

Sales market analysis.
Official registration of entrepreneurial activity.
Search for premises for a store.
Purchase of the necessary equipment and repair of the premises.
Purchase of the first lots of goods for sale.
Search for working personnel.
Drawing up a financial plan.
Shop promotion.
Accounting for expected risks.
Launch of the project.

Sales market analysis

Drawing up a business plan for a children's clothing store should start with a detailed analysis of the activity market. It is necessary to carefully study the availability of supply and demand, as well as the activities of potential competitors. Such an analysis will help to assess your capabilities and determine whether it is worthwhile to get involved with such an activity at all and whether it is possible to make money on such a business in the selected region.

The children's clothing market in Russia is represented by five main sales options:

Well-known global brand stores, which are most often located in large shopping centers.
Exclusive children's clothing stores targeting high-income shoppers.
Local chain stores.
Large federal retail chains.
Outlets in the market.
Internet commerce.

The choice of the form of activity is based on the analysis of this market in a particular region. It is necessary to understand what type of stores are the most in the region, as well as the level of income of the population and its basic needs.

Analyzing the competition market in this area of activity throughout Russia, we can conclude that the most common are federal chain stores and branded retail outlets. They guarantee their customers a high quality product.

Also, sellers who offer goods to buyers of average quality or below average occupy their niche in this market. It is more dangerous to set up your business in such a segment, since the end customers are children - the most vulnerable people. There are many strict quality requirements for children's clothing, and for good reason. A caring parent will risk the health of his child for the sake of economy. And if something happens to customers because of children's clothing, then the owner of such a store is unlikely to be able to deal with all the legal proceedings and continue his commercial activities.

Finding premises for a children's clothing store

To ensure good traffic in a children's clothing store, you need to choose a popular walk-through location. The ideal option would be a room in a shopping and entertainment center.

Renting in such buildings will be quite expensive, but at the same time it will allow capturing a high price segment. Once you find a space in a shopping center, you can build partnerships with chain brands.

Before signing a lease, it is also important to analyze the traffic of the shopping center itself. And it is also imperative to study the passability of the selected place in the building itself.

To attract the attention of buyers, it is necessary to make modern renovations, which will also attract the attention of children. As a basis for the design, you can take any well-known cartoon characters or transfer the whole atmosphere of a certain cartoon. If a children's clothing store opens under a franchise, then repairs must be done strictly in a corporate setting. The advantage for such a room will be the presence of a small play area where parents can leave their children.

Equipment for a children's clothing store

In order to open a children's clothing store, you need to purchase the following equipment:

A machine for printing receipts (if the simplified tax system is chosen, then you also need to purchase a cash register).
Notebook.
Shelves, racks, racks and display cases.
Fitting room furniture.
The printer on which price tags and documents will be printed.
Terminal for electronic payments.
Internet distribution equipment.
Lighting for the store.
Air conditioning.
Counter for the cashier-seller.
Tables and chairs for the play area.

What assortment to create for a children's clothing store

One of the components of a business plan for a children's clothing store is the composition of the assortment of goods. It is best to choose clothes for boys and girls between the ages of 0 and 15.
For a store, it is worth choosing products in the price category of the average and above the average option. Clothing suppliers should be looked for among large companies that have been producing them for many years and have a good reputation. Good firms can be found both among domestic and European and Turkish manufacturers.

The range of products must be changed every season. It is worth replenishing and changing current collections depending on the level of sales.

The main product groups will be as follows:

Accessories.
Shirts and blouses.
Shorts and breeches.
Sleeping clothes.
Dresses and skirts.
Socks and underwear.
Kits for newborns.
T-shirts and T-shirts.
Outerwear.
Sweaters, sweatshirts, knee-highs and sweatshirts.
Pants and trousers.

The mark-up for different categories of goods will depend on its type and popularity. On average, it will fluctuate from 60 to 115%. The highest mark-up can be made on outerwear, and the lowest on underwear and pajamas.

Hiring employees

The main part of the employees of the children's clothing store will be sales consultants. At a minimum, you need to hire two salespeople and one cashier. They should be people of pleasant appearance, neat, friendly and loving children. It is strictly forbidden to have bad habits among the employees of such a store. Otherwise, you shouldn't expect good sales. You also need to hire one marketer. It is imperative to hire one or two security guards to keep order in the store during the day.

It is better to pay wages in a salary-bonus way. It is not worth hiring a cleaner, accountant and economist for the first time. You can use the services of outsourcing companies.

Business registration

For a children's clothing store, it is best to choose an individual business. To do this, you must submit a copy of the passport and TIN of the business owner, an application for registration of the appropriate form of organization and a receipt for payment of the state duty. The application must indicate the OKVED code 52.42.1.

For such a point of sale, it is best to choose a single imputed income tax.

Marketing campaign

One of the important stages in drawing up a business plan for a children's clothing store is the development of a marketing campaign. It needs to be launched much earlier than the store opens.

It is very important to think carefully about the brand name, main slogan and corporate color scheme. If a store is issued under a franchise, then all these issues do not need to be addressed, they have been prepared for a long time.

It is the main idea of the store that will determine its further promotion.

Outdoor advertising in the form of leaflets, banners and advertisements in public places.
Social media advertising.
Promotion of the official website and online store.
Using the services of ads Yula, Avito.
Advertising articles in thematic magazines.
Participation in thematic forums and conferences.

Advertising on TV channels and radio can be omitted, since it will be of little use for such a business. You can run a couple of videos on TV channels, as well as create your own YouTube channel, for example, with a heading of useful tips for toddlers and trends in children's fashion.

Business income and expenses, profitability

The amount of start-up investments for launching a children's clothing store project will amount to about 1.5 million rubles. This will include expenses for:

registration;
advertising campaign;
purchase of equipment;
rental of premises;
purchase of the first batch of goods.

Monthly expenses will be about 100 thousand rubles. This will include payments for utilities, taxes, wages, consumables, and rental of premises. It is also necessary to create a contingency insurance fund.

The expected net profit from such a business may amount to about 1.3 million rubles. Income will depend on the level of markup and the cost of goods, as well as store traffic and the level of online sales. It is necessary to focus on the average cost of a thing in the range of 2.5-5 thousand rubles.

The profitability of such a store is about 20%, and the average payback period is 13-15 months.

Risks when opening a children's clothing store

Like any commercial activity, opening a children's clothing store involves certain risks. One of the key and unforeseen risks is a sharp decline in buyers' solvency. To do this, it is necessary to create an assortment designed for people with different income levels.

General problems in the economic situation of a country can affect the cost of goods. But the impact on the business itself may not be as widespread.

Losses due to theft or vandalism are difficult to foresee, but it is worth saving yourself from it. In the store, you need to hang a video surveillance system and provide the premises with security.

Problems associated with low sales can arise due to the incorrect preparation of the business plan and the analysis of the market activity.

Opening a children's clothing store - like any trade business, can be a profitable project. The most important thing in such a business is possession of current information about prices, the state of competitors and the availability of demand. Also, such a business requires constant forecasting and analysis of the market environment. It will be difficult to do without professionals in such a matter. Therefore, at all stages of developing a business plan, it is better to consult with specialists in everything. In this case, the invested funds in such processes will definitely pay off in the form of business success.