Agzs gas filling business plan. Gas filling business plan Sale and delivery of petroleum products in bulk business plan

Retail trade in petroleum products traditionally refers to a high-margin type of business not only in Russia, but also in almost all countries where motor vehicles exist. Nevertheless, within the framework of this business plan, two strategic concepts are used to confidently enter this highly competitive market and receive your guaranteed profit.
The first trend is associated with the fact that, despite all the economic difficulties in the country, the car market, after some consolidation and even a recession, is steadily growing by at least 2-3% per year. It is worth noting that over the past 10 years, Rossi's car park has actually doubled and reached the mark of more than 56 million vehicles. This is about 250 - 300 cars per 1000 people. This trend will continue in the future, as the Russian market is still far from being saturated.

The second basic element of the business concept is the fact that motor fuel belongs to the category of goods with inelastic demand and is in demand by the population as well as the basic foodstuffs - bread and milk. A significant positive point here is that the filling station business is completely protected from inflationary costs and the rise in fuel prices, in some cases even exceeding the inflation rate, allows you to get an additional part of the profit. Over the past five years, the average prices for motor gasoline in the country have grown in the range from 30 to 44%.

In addition, it should also be borne in mind that the growth in the number of electric vehicles on the roads carries minor risks for the fuel market. These risks are still minimal, and in the future, the filling station business will be highly profitable even with a high entry price to this market.

The initial investment amount is 3 710 000 rubles.

Break-even point reached On the second month of work.

Payback period 17 months.

Average net profit 230 000 rubles.

2. Description of the business, product or service

The gas station is located on the city border between the suburban, industrial and residential areas, providing access to the main categories of customers. The nearest petrol stations of competing companies are located 10 km and 15 km away.

The main types of motor fuel sold at gas stations comply with GOST 32513-2013, GOST 1667-68:

automobile gasoline "AI 98 - premium" (for cars of "Euro-5" standard);
motor gasoline AI 95;
motor gasoline AI - 92;
diesel fuel - diesel fuel.

Motor fuel is purchased directly from regional wholesale dealers of petroleum products, with an average mark-up of no more than 20-30%.

The filling station operates around the clock in a semi-automatic mode, under the control of a shift operator. In the future, an expansion of the range of gas station services is being considered - this is the opening of a small round-the-clock cafe, a tire workshop and a car wash.

Strengths of the project:	Weaknesses of the project:
constant demand for motor fuel; a wide range of fuel sales and supply channels; quick adaptation to a rapidly changing market the possibility of forming an individual approach to customer requests for the volume of supplies and discounts provided.	competition from local gas stations, network dealers of petroleum products; poor quality staff work risks of frequent damage and failure of equipment
Project capabilities:	Project threats:
business expansion by increasing the range of gas station services; the ability to work with corporate clients; the possibility of creating related types of business - retail outlets, cafes;	high competition in the market; higher prices for gasoline and other fuels; a sharp increase in rent; termination of the lease; a decrease in the purchasing power of the commercial sector and a decrease in demand for fuel from car owners.

3. Description of the sales market

To characterize and analyze the local sales market for motor fuel (petroleum products), it is possible with sufficient accuracy to use data concerning the general dynamics of the fuel market, both in Russia as a whole and in its individual regions.

For practical purposes of studying any local market, first of all, you need to take into account the values of three main parameters:

The competitive environment of the fuel market and the distribution of its shares among the main players... In the country as a whole, the fuel market, where the majority of filling stations operate, can be designated as a monopoly market, where the dominant position, about 80%, is occupied by large oil companies (vertically integrated holdings). These are such well-known federal brands as Lukoil, Rosneft, TNK BP, Gazprom Neft, Surgutneftegaz and others. The share of fuel holdings exceeds 35% in the retail markets of 50 constituent entities of the Federation. In every third region, it reached 50-60%. Rosneft dominates in 15 regions, LUKOIL - in 11, Surgutneftegaz - in four, TNK-BP and Gazprom Neft control three regional fuel markets each. According to the FAS, the aggregate share of the largest oil companies in the automotive gasoline market exceeds 70% (source www.gks.ru).

Now on the territory of the Russian Federation from 24-25 thousand petrol stations

(Gas stations) and only 8 thousand are part of large monopoly companies, but the sales volumes are more than 50%.

That is, the sales volumes of monopolists at their corporate gas stations are on average 3 times higher than at independent gas stations. On average, for each of the regions of the country, an entrepreneur entering the market as an independent seller of motor fuel can count on a maximum of 30% of the market, which, in turn, is also divided between independent gas stations.

Market volume... The basis for calculating the market capacity is such data as the number of cars in a particular region per inhabitant, the average length of the road network (route), preferred types of fuel and the use of certain formats of gas station services.

According to the analytical agency Avtostat, as of January 1, 2017, about 41 million passenger cars were registered in Russia.

You can also take into account such a figure as the number of cars per petrol station on average in the country.

The length of highways in Russia is 1 million 396 thousand kilometers, and one filling station accounts for 56.9 kilometers. The analysis of highways, for example, in the Kurgan region shows that out of the total number of highways: 730 km of federal roads, 2,035 km of regional roads, 5863 municipal and 8597 local ones. Of these, 8955 km are paved roads. Then there are 44 km of paved roads per petrol station. Thus, an average gas station, with its location on the highway within 40-50 km, can count on servicing 2000 - 2500 cars.

Characteristics of the target group of clients and analysis of their preferences... Each of the categories of motorists (private, corporate, freight transport, official transport) has its own preferences in the market, which ultimately is expressed in the demand for certain gas station services, types of fuel.

77.7% of the surveyed motorists prefer to refuel at large gas stations;
20.3% see no difference;
2% say they use the services of small gas stations.

Thus, a small-format gas station can calculate a market share of 22 - 23% of all customers-motorists, attracting them not only by prices, additional services, but also by the quality of fuel.

4. Sales and Marketing

5. Production plan

To formalize the business of a gas station in accordance with the legal and regulatory requirements of the laws of the Russian Federation, two processes should be implemented to obtain documents permitting commercial operation.

The first point is related to the registration of a gas station as a business. The best option for a small gas station is to register it as an individual entrepreneur. This format of legal registration has already been quite clearly worked out in tax inspectorates. If you fill out the application correctly and provide the founder's passport, the whole process will take no more than 3 working days and will cost no more than 10,000 rubles. (opening an account, making and registering a seal, registering with extra-budgetary funds).

The second point is associated with the design of the gas station as an industrial facility, and having the highest category of fire hazard during operation. In order to start construction, commissioning and further operation, it is necessary to draw up the following documents (in the general order of the sequence of work with them):

Conclusion of a lease agreement with the owner of the land plot (for 49 years).
Obtaining a permit or land allocation for the construction of a high-risk facility from local authorities (city or regional departments of architecture).
Obtaining a building permit and opening a gas station with the approval of a local executive authority (city hall or municipal committee, city council).
Obtaining approval for the design documentation of the filling station from the local divisions of Rostechnadzor.
Obtain permission from the SES to trade in fuel;
Obtain a license for the sale and storage of fuels and lubricants in the regional department of the Ministry of Fuel and Energy;
Obtain permission from the local fire service of the Ministry of Emergency Situations for storing fuel (you need to equip the station with all fire-fighting equipment);
Conclude an agreement with a company for the removal of garbage from the territory of the gas station;
Conclusion of an agreement with a municipal company to carry out deratization;
Have appropriate quality certificates for each batch of fuel from suppliers.

In addition, all gas station equipment must be certified for compliance with the requirements of technical operation and compliance with fire safety rules. This applies not only to the fuel distribution equipment, but also to the computers of the gas station. Even the furniture used by the staff of the gas station must undergo antistatic treatment, about which an appropriate certificate must be obtained from companies licensed by the Ministry of Emergency Situations to carry out this kind of work.

As Russian practice shows, it will take about 3-4 months of intensive work with departments and other official authorities to process all permits, from the construction of a gas station to its final commissioning. At the same time, the amount of funds spent on the entire registration procedure can be in the range from 200 to 500 thousand rubles for one gas station alone.

For the practical implementation of the gas station project, this business plan considers the following option for choosing a location, building premises and purchasing equipment.

Choosing a place to build... In order to ensure the necessary profitability of the gas station, its location was selected on a land plot located on the border of the city and the suburban area, in the immediate vicinity of two sleeping areas and on the highway leading to the industrial zone. The land area is 900 sq. m., which is enough for simultaneous servicing of 4 cars. Refueling is done with 4 fuel dispensers with different types of fuel. Also on the site there is a gas station pavilion with an operator service, a room for fire-fighting equipment, fuel storage tanks. It is planned to place an overpass for inspecting cars by gas station customers.

Premises. To accommodate operators, equip office premises, and also taking into account the prospect of opening a small retail outlet, it is planned to build a gas station premises with an area of 65 sq. m. For construction, a pavilion-type block frame structure will be used, as well as a covered overpass designed to service 4 cars at the same time.

Equipment... To equip filling stations with the necessary fuel, control and fire-fighting equipment, standard kits are used directly from manufacturers and their official suppliers.

The list of equipment is as follows:

1. 4 metal containers with a stainless coating for storage of 4 grades of fuel with a capacity of 30 cubic meters. m each.

2. Emergency fuel storage tank - 20 cubic meters. m

3. Fire tank with a capacity of 10 cubic meters. m.

4. Fuel dispensers with electronic fuel flow sensors

5. Automated filling station control system, integrated with card payment systems, POS payment terminal and peripheral computer equipment.

As ready-made technological solutions, you can use standard software packages for gas stations from manufacturers (brands) - SCADA TRACE, IT Oil, S&B, Smart Oil, SetOil.

6. Fire fighting equipment. Its set includes fire extinguishers (powder, carbon dioxide, foam), sand, buckets, shovels, crowbars, as well as a fire alarm system and a stationary water extinguishing system.

7. Security and video surveillance system.

6. Organizational structure

For the full operation of the gas station in the format of this business plan, it is supposed to involve the following employees:

1. Manager... The area of competence of the filling station manager includes general management, uninterrupted fuel supply, monitoring the implementation of the sales plan, primary management reporting, direct work with fuel suppliers, corporate clients. It is desirable for an applicant for this position to have a specialized education in the field of transport logistics or enterprise management.

2. Art. master technologist... The duties of this staff unit include direct control of the operation of all gas station equipment, timely identification of malfunctions, taking measures to eliminate violations, monitoring the condition of critical equipment, and replenishment of consumables, spare parts. For this position, it is advisable to hire a specialist who has a specialized education as a technologist or engineer, with at least 5 years of work experience.

2. Operator... The operator is responsible for directly servicing the customers of the gas station, dispensing fuel, working with a special program for accounting for fuel and the movement of funds, collecting proceeds at the end of the shift, accounting for dispensing fuel.

For accounting, an outsourced specialist is involved.

The calculation of the payroll for 24 months, taking into account the premium part and insurance premiums, is presented in the financial model.

7. Financial plan

The sales plan for 24 months taking into account the seasonality, the forecast of the investment efficiency and the calculation of the economic indicators of the business are presented in the financial model.

8. Risk factors

According to its main characteristics, the gas station business belongs, on the one hand, to highly competitive types of commerce, and on the other hand, it has a significant risk associated with technological and fire safety. In general, all the risks inherent in this area of entrepreneurial activity are as follows:

Commercial risks... In this group of risks, special attention should be paid to the actions of the closest competitors, and first of all, the filling stations of the network monopolies of the local fuel market. They can use price dumping and a broader range of customer loyalty marketing tools to eliminate independent dealers from the market. The main measure to counter this risk is to work with a specific target group of consumers, for example, establishing long-term partnerships with commercial companies that have their own vehicle fleet.

Another commercial risk that poses a serious threat to small and independent filling stations is the sharp increase in fuel prices. Under these conditions, the buyer instantly switches to the services of network filling stations, which can keep the price at a favorable level for a long time, thus taking away some of the customers from independent filling station operators.

An important commercial risk is a general decrease in the purchasing power of customers, which leads to a decrease in gross revenues over a fairly long period (people begin to reduce the total number of trips). This risk can be counteracted only if the independent gas station has a significant margin of financial strength and the business is not burdened with a credit burden.

Technological risks... As a rule, this group of risks includes unfavorable technogenic factors that can lead either to a partial stop of a business or to its complete termination. This includes equipment failure, unskilled personnel actions. To neutralize such risks, it is necessary to apply not only the methods of insurance of the entire business or civil liability for damage to third parties, but also constantly conduct trainings, teach the person how to act in certain cases.

Legal risks... This group of risks includes such negative factors as, for example, stricter requirements for gas station equipment, fire safety on the part of regulatory authorities, price regulation of the fuel market on the part of local (regional) authorities. Very often, such requirements are unexpected, requiring from entrepreneurs not only a quick response to the elimination of identified violations, but also the investment of additional funds.

As a conclusion, it should be noted that gas stations are gradually changing their usual format of working with customers. This boils down not only to the fact that at the gas station you can buy some types of automotive chemicals, or make minor repairs, have lunch or buy a glass of coffee. Quite a few gas stations, especially in Europe, Japan and China, are beginning to adapt to the new type of car owners. These are primarily hybrid cars and electric vehicles. And gradually, such familiar gas stations will turn into stations for recharging and changing batteries, as well as for the provision of car-sharing services, when anyone can rent an electric car (electric moped) for a short-term trip around the city and the immediate vicinity.

Market situation
Perspectives
Purchase of equipment

The road transport business has always been considered quite profitable. Especially profitable in this industry are gas stations. And if with gasoline everything is more or less clear and the market is firmly occupied by large players, then with gas filling stations the situation is somewhat different. Almost any small business can function successfully with only one or two gas stations at its disposal. And the fact that the number of customers at gas filling stations will grow is a fact, observing how rapidly the prices for gasoline are growing. In Thailand, for example, every taxi driver is already "on gas", it seems that in Russia such a situation is not far off ...

Market situation

According to experts, the market of gas filling stations in Russia continues to develop rapidly. In particular, a number of factors contribute to the development of the filling station network in our country, including:

The growth of the country's GDP and its economy contributes to the construction of new highways, which entails the appearance of an appropriate roadside service: cafes, hotels, service stations and, of course, gas stations.
In Russia, the fleet of cars and trucks continues to grow, on average by 5-7% per year. It is logical that the growth in the number of cars contributes to the growth in the number of filling stations.
The saturation of filling stations in our country lags far behind the leading countries of the world. Thus, in Russia there are about 3,500 filling stations, while in the USA the number of filling stations exceeds 45,000.
In the USA, the number of cars per gas station is more than 7000, while in Russia this figure hardly exceeds 3000 cars.

The development of the AGSZ market makes it attractive for all kinds of investments. The emergence of new stations today is mainly due to the purchase of land plots and the construction of gas stations on them. The sale of operating stations is extremely rare, which speaks of the stability of the business.

The largest market players today are: OJSC SG-trans, LLC Kubangazifikatsiya, OJSC Gazenergoset, LLC Oka-Propan-NN, LLC Akoil, LLC 21 Vek, OJSC Siberian Gas Company , CJSC MNK-Gas Refueling. Yes, they account for about 50% of the entire retail market for liquefied petroleum gas. The rest of the market is occupied by small businesses and private gas stations.

Today, there are three main methods of filling with liquefied gas: pumping, pumping and compressor and pumping and evaporating. The first option, pumping, is the simplest and cheapest way of refueling. In the pumping method, liquefied gas is pumped from a thermally insulated container under high pressure by means of a pump and enters the cylinder. The most expensive, but at the same time the most effective method is the pump-and-evaporation method. Here, in addition to conventional pumps, electric heating and evaporation units are included in the gas supply system, allowing gas to be pumped under increased pressure even at temperatures below - 20 gr.

How much money does it take to open a gas station

If you decide to open your own gas station, keep in mind that the cost of starting a project can exceed 5 million rubles, and in some cases all 7-10 million rubles. Most of the funds will be spent on the purchase of land and equipment. Some of the funds will be spent on approving the project in various instances. The purchase of only one modular gas station with a double-walled capacity of 10 m3 in an underground version and a two-nozzle fuel dispenser will cost more than $ 100,000.

When building a gas station, you should take into account the car traffic passing by this section. In this regard, it is best to locate gas stations on federal highways connecting two large cities or adjacent to large settlements. In general, before building a gas station, it is recommended to seek help from specialists, for example, from the Association of Roadside Service of the Russian Federation. Anyone who understands this business will say that first you need to carefully study the car traffic and the number of competitors for the next few kilometers. Traffic is measured quite simply - they put a person on the road and that within 20 - 30 minutes counts the number of cars passing by. Then the resulting figure is multiplied by the coefficients corresponding to the time of day (for morning, afternoon and evening there is a coefficient, since the flow of cars at different times is very different).

Do I need a permit to open a gas station

To accommodate any gas station, the legislator has requirements - the distance from the nearest residential complexes, which must be at least 500 meters. In general, the construction of an AGSZ is quite a paper-intensive business. Let's start with the fact that the sale of liquefied petroleum gas is subject to compulsory licensing. The license for the right to operate explosive objects is issued by Gosgortekhnadzor. At the same time, only legal entities can receive it, that is, an individual entrepreneur will not work, you will have to open a limited liability company.

Other documents required when opening a gas station include: an approved copy of the gene. plan of the land plot, topographic survey of the site, construction permit from the local administration, architectural examination of the future facility, technical design of refueling, characteristics of geologically occurring rocks in the area of the gas station construction, hydrological examination of the site, as well as an agreement on garbage and solid waste disposal.

Perspectives

Some experts consider the gas filling market to be quite difficult. And what makes it difficult, first of all, is the fact that it is highly dependent on regional gas suppliers. If a large supplier from whom you safely buy gas wants to come to you in a centralized region with its own network of gas stations - what will you do? Of course, it will not be possible to compete with him in price. And it's good if you manage to recoup the money invested in the business, and if you don't, that's your problem. In other things, you don't need such pessimistic sentiments, if you decide to open a business, open it, because a well-organized business can almost always be sold profitably ...

Opening a gas station: the main stages of business organization

The success of this line of commercial activity largely depends on a correctly drawn up plan for opening a gas station. First of all, a novice entrepreneur must assess the prospects for business development. To do this, you need to study the situation on the liquefied gas market, collect all available information about potential competitors and prepare a detailed business plan, taking into account the technical parameters of the future refueling. If the analysis showed that the sale of gas is a profitable business in your region, then you can start solving the following issues:

Registration of legal entities persons and preparation of the necessary documentation.
Purchase of equipment and construction of a gas station.
Personnel selection (gas station employees must have appropriate certificates).
Concluding contracts with suppliers of liquefied gas.

It is imperative to draw up a list of additional services (shop, car wash, etc.) that will attract new customers, helping to increase the profitability of this business.

What profit can the owner of a gas station get?

Gas station maintenance costs include:

staff salaries;
purchase of liquefied gas;
payment for electricity;
administrative costs;
taxes.

The total amount of gross expenses of the filling station is 8 thousand dollars / month. During this period, the customers of the filling station will buy fuel for 17 thousand dollars, that is, the profit of the company will be at the level of 9 thousand dollars per month.

Purchase of equipment

One of the most capital-intensive expenditures of a business plan for opening a gas station is the purchase of equipment. Experienced entrepreneurs recommend using the services of leasing companies to resolve this issue. This will significantly reduce the amount of start-up capital required to open a gas station.

The list of gas filling equipment includes:

station control system;
tanks for liquefied gas;
columns;
fire-fighting stands;
furniture for the operator;
cash machine.

In addition, the business organizer needs to resolve the issue of providing additional services (for example, buy equipment for a car wash).

OKVED and taxation regime

For retail trade in liquefied gas, the OKVED code is 47.30.12. But in the registration documents it is also necessary to indicate additional areas of commercial activity and their codes, according to the all-Russian classifier. When filling out documents for their business, owners of gas stations, as a rule, choose the general tax regime. This is due to the legislative nuances of paying / returning VAT.

Gas station business plan - is it profitable? Fuel business market analytics for 2019. Organizational, production and marketing plan + calculation part + Review of the features of mini gas stations.

As long as vehicles run on liquid fuel in our country, there will always be a demand for gas stations. Although the niche is not in excess of demand in 2019, it still makes sense to develop a business plan for a gas station and put it into practice. Today we will talk about exactly how to open a gas station in Russia + we will discuss what features of doing business in the fuel trade exist in the order for 2019-2020.

Is it profitable to open a gas station?

Niche business research shows that the gas station market is gradually reaching its peak of saturation. Large petrol stations are now available even in small settlements, and if we take into account the cities with millionaires, then the competition here is simply enormous. Clients want to receive a quality product from fuel suppliers, and if they cannot provide the latter with such, they can not hope for the success of the business plan as such.

Advantages of a gas station as a business:

stable demand for fuel at filling stations in all regions of the country;
many channels for the supply and sale of products;
a high level of adaptation of the filling station to the constantly changing market;
the business can flexibly adapt to the client's needs in terms of supply volumes and fuel discounts.

Many experts believe that the new model of the petrol station business plan should provide for a vertically integrated structure, namely, the refinery-gas station. Large spending on fuel transportation forces entrepreneurs to increase the cost of products sold, as a result, low competitiveness and a high risk of losing the business.

Negative side of business:

a high level of competition from other gas stations that have more favorable terms of fuel supply, or operate under a franchise;
low-quality work of the filling station employees;
the likelihood of damage or complete breakdown of business equipment.

In addition, there are other threats to the business plan of a gas station - an increase in fuel prices with a decrease in the level of demand, leaps in rent or a complete termination of the lease agreement for the area for a gas station, a decrease in the purchasing power of the population, and so on.

The business owner can mitigate some of the risks by expanding the capabilities of the project plan. This includes an increase in the range of services, cooperation with customers of corporate fuel, the opening of related business areas - cafes, mini restaurants, and so on.

The latest market trends indicate a gradual modernization of oil refineries, which will ultimately lead to the full saturation of the filling station niche with high-octane fuel. In this regard, the profitability of the business will increase by 30% -40%, at least, which means that the development of a business plan for a gas station will be a completely acceptable solution for both individual entrepreneurs and LLCs.

How to make a business plan for a gas station from scratch - step by step instructions

Any project must have a documentary action plan, otherwise, no one will undertake to consider even the idea of investing funds. The only solution in this case is to develop a high-quality business plan. There are a lot of nuances in this matter, therefore, it may be simply unrealistic for a novice entrepreneur to figure out all the issues on his own.

Specialized offices or private traders can simplify the process of working on planning a gas station business, however, why lay out the extra 30,000-50,000 rubles if most of the information on organizing this business can be found on the Internet, in particular, in the content of this article.

1) The state of the sales market today

You cannot rush into any business with your head, at the same time, without making a complete analysis of the state of the market in the region / country. When working with gas stations, for local research, you can use regional or national dynamics, since the oil refining industry, in this aspect, works everywhere at almost the same level.

For clearer results, a business plan for a gas station should take into account 3 research parameters. Let's take a closer look at each of them.

Parameter No. 1. Market environment and equity allocation

For Russia, filling stations are a monopoly market. More than 80% of filling stations of various formats are concentrated in the hands of large holding companies such as Lukoil, Rosneft, TNK and others. In the retail part of the business in the constituent entities of the Russian Federation, holdings account for about 32% of the total volume.

Gas station market coverage by region:

Rosneft - business has taken the lead in 17 regions of our state in terms of the number of filling stations and the volume of fuel sold;
LUKOIL - business occupies leading positions in 14 regions of the Russian Federation;
Surgutneftegaz - coverage of 4 regions of the Russian Federation;
TNK-BP and Gazprom Neft - 3 regions each.

If we take only gasoline into account, then almost 80% of the market is captured by the holding business. The total number of filling stations across the territory of our state is now more than 30,000 points. The number of gas stations that are included in the group of leading companies is no more than 9,000, however, the share of sales for these gas stations exceeds 50% of the total volume, which indicates the complete helplessness of small businesses trying to knock out a place in the sun in this niche.

It follows from this that the volume of sales from business from ordinary gas stations is 2-3 times lower than from more promoted networks. When entering this direction from scratch, an entrepreneur can hope to cover only 25% -35% of the market, and then he will have to compete with other private traders working in the same way.

Parameter No. 2. Capacity

This parameter for calculating the profitability of a business includes the number of vehicles in the considered area of distribution, which accounts for one citizen of the country. In second place in importance is the rolling of the road network, priority in the type of fuel consumed and the demand for additional services at gas stations.

The data of Avtostat in 2019 indicate that more than 43 million passenger cars are currently driving across the territory of the Russian Federation. The average length of the roadway is 1,500,000 kilometers. If we take as a basis the number of gas stations, which was discussed above, then one gas station will have about 70 kilometers of road density.

Taking into account the variable number of cars, we will get about 2,600 passenger vehicles that can be serviced by one gas station. Naturally, this miscalculation in business cannot be called accurate, since subjective factors are not taken into account - the reputation of the gas station and the level of its services. Nevertheless, even the given data should be enough to represent the general situation on the motor transport market in our country.

Parameter No. 3. Target customers + their preferences

With regard to the customers of the gas station, everything is clear - these are motorists of various types of transport with a gasoline / diesel engine. Another question is what kind of gas station these people give their preference to. Is it rational from scratch if only the individual entrepreneur himself and a couple of his friends know about her reputation?

Customers' preferences regarding the choice of filling stations:

70% of respondents answered that, in most cases, they refuel their vehicles at popular gas stations of holding networks;
25% answered that for them there is not much difference at which particular filling station to buy fuel;
5% prefer to refuel only at small petrol stations.

From the above, it follows that the average business plan of a mini gas station or its full-fledged analogue can count on only 30% of the client base. The rest will be taken by the monopolists.

The bottom line is that a gas station from scratch is not such a profitable investment in 2019. Although the market has not yet reached the peak of meeting demand, the likelihood of squeezing between the "pillars" of the refining industry is extremely small. The only option - work under a franchise or the launch of a mini gas station with a list of additional services to its customers.

2) What format of gas station to choose?

This section deals with the classification of gas stations in accordance with NPB 111-98. It should be clarified that there are a lot of requirements in the document. The main ones are ensuring fire safety, since a gas station itself is a dangerous object. The business plan under consideration will relate to public stations. There are also departmental gas stations, but they can only refuel the cars of certain companies, and any influential organization is unlikely to want to conclude a contract with a new mini gas station.

Types of gas stations:

classic.

A variation of the business plan of a gas station, which is most often found on the territory of our state. Fuel storage tanks are located underground, and oil products are dispensed through dispensers (dispensers);

block gas station.

The fuel dispenser is located directly above the fuel storage unit of the gas station, which allows the equipment to be made into a single module. Relevant for mini business;

container gas station.

Another mini option, which includes combined storage units and fuel dispensers. The storage facilities are located above the ground. There are 2 types of container filling stations, which are subdivided depending on the capacity of the tanks - "A" (more than 20 cubic meters) and "B" (less than 20 cubic meters);

modular gas station.

One of the best options for a business plan that focuses on a mini format. The container and the dispenser have a single design. As with container filling stations, modular ones have a similar division into types "A" and "B";

mobile gas station.

As the name implies, the fuel storage and distribution system has a chassis implemented as a trailed one. The designs show themselves well in mini-business, however, only its liquid analogue - gasoline - can be sold here as fuel.

There are more than 7 varieties, however, let's say right away that it is unrealistic to join a business niche purely on this product, therefore, a gas filling station, as a start of a project, should not even be considered for a novice entrepreneur.

Classic gas stations and modular / mobile gas stations that can easily change location are considered optimal for a business plan in 2019. The first option will require more substantial investments in the business, but the income from such a gas station will be much higher. Block-type mini gas stations can be used as reconnaissance of the situation at the start of a business, or as an additional source of profit.

3) Organizational business issue

Any business in our country should be taxed, and therefore, registering a case is an integral part of the plan, which should be provided for in the organizational part of the project. Depending on the method of implementing the idea of opening a gas station, an entrepreneur can go in two ways - individual entrepreneurship (IE) or a limited liability company (LLC).

Mini gas stations cannot be called a large-scale business; accordingly, a person can find money for the implementation of a business plan on his own, which means that an individual entrepreneur will become the optimal form of ownership.

A classic filling station, or their network, requires a more substantial investment. Due to the participation of investment funds, it would be reasonable for a businessman to consider the form of ownership of an LLC, since it is not allowed by law to attract money from outside with an individual entrepreneur.

SP	OOO
A relatively simple registration procedure, only 3 documents are needed: a passport, an application for registration, a receipt for payment of the state duty (800 rubles)	The registration procedure is more complicated, you need more documents and pay more state fees (4000 rubles)
You cannot delegate a business, divide it into shares, you need to manage it yourself	There may be several co-founders and the responsibility of each within his share

No authorized capital required, no current account required, no seal	The authorized capital is required (at least 10,000 rubles), as well as the Charter of the LLC, a current account and a seal are required
Registration at the place of residence and submission of reports at the place of residence	Registration at any legal address within the Russian Federation
There are restrictions on the types of activities occupied	LLC has no restrictions on the types of activities
You can do without an accountant, there is no need to keep strict cash records, a small amount of reporting	You can't do without an accountant, the volume of reporting is quite large
Responsibility within the limits of own property, even after the closure of the sole proprietorship	Responsibility only within the authorized capital
The amount of fines is significantly lower than that of an LLC (up to RUB 50,000)	High amounts of fines for the same violations as for individual entrepreneurs (up to 1,000,000 rubles)
Taxes are either 6% (income) or 15% (income minus expenses), plus insurance contributions to the Pension Fund (minimum RUB 23,153.33)	It is more difficult with taxes, plus the founders of the LLC pay 13% of the profit (since 2015)
Low reputation and prestige for large companies	Reputation and prestige are considered to be quite high
It's easier to open branches, even in other cities	To open a branch, its registration is required, and the possibility of using the simplified tax system is lost
Simple withdrawal of money for your own needs	It is difficult to withdraw money as they formally belong to LLC
There is no way to sell, buy or re-register an individual entrepreneur	Selling, buying or re-registering an LLC does not cause problems
You can use the patent tax system to reduce costs	Patent taxation system cannot be used
It is difficult to expand the business by attracting investments and new co-founders	You can easily attract investments from a successful LLC, register new co-founders, and also expand to an OJSC
No need to document all business activities	We need a strict documentary record of all economic activities
Just close your PI	The LLC liquidation procedure is much more complicated

To make it easier for you to decide on the form of ownership for the future gas station business plan, we have provided a comparative table of the two options. Analyze your financial potential in detail - if you can provide the business yourself, then the IP is a priority, and if you have to go into large debts, it is better to focus the business plan of the gas station on attracting investor funds and follow the path of the LLC.

The second important documentary question on the business plan of a gas station of a traditional or mini format is business permits... The property in question has an increased level of fire hazard, which means that not in every place you are allowed to build a gas station from scratch, or have a mini mobile gas station.

List of permits for starting a gas station:

Lease contract. Only enter into a contract after making sure that the selected area meets all the requirements of the regulatory authorities. In the presence of a plot in private ownership, a document is required to confirm this fact officially.
We go to the city / district architecture department to get a gas station building permit for your business plan.
We visit Rostekhnadzor and get approval for the project of the mini gas station itself.
In SES, an entrepreneur receives documentary approval for his own business plan in relation to the fuel trade process.
We go to the regional office of the Ministry of Fuel and Energy and obtain permits for the sale and storage of fuels and lubricants.
The next point is the most problematic in the business plan of a gas station, since it must provide for all ways to reduce the fire hazard level of the construction / use facility. Only full compliance with all norms and requirements will allow an entrepreneur to get a documentary permit from the Ministry of Emergencies.
The contract for the removal of garbage from the territory of the gas station.
An agreement with a municipal organization regarding the conduct of deratization.
Quality certification of received fuel for filling stations from product suppliers.

The list is presented in order of priority, therefore, it can be used as a checklist for the organizational part of your business plan. In addition to the agreed list, which is basic for 99% of gas stations, the entrepreneur must also take care of the certification of the equipment itself, which will be used on the territory of his gas station. The list includes not only speakers and storage, but even PCs that will be used at the point of sale. Furniture for the staff of mini gas stations also needs certification from companies that produce anti-static treatment.

The business practice of gas stations in our country shows that it takes from 60 to 120 days to obtain the entire list of permits... The cost of this process is also not cheap - from 300,000 to 500,000 rubles for one point of sale of fuel products. Despite the need to collect a huge pile of papers for opening a mini business, there is good news for an entrepreneur - no licensing required for the petrol station business plan.

4) Production plan of the gas station

When the entrepreneur overcomes the paper question, which in the considered business plan is one of the most difficult, it will be possible to proceed to the production part - the installation of equipment, the search for personnel and the organization of a place for the gas station. By the way, some points of the organizational plan will be resolved as the production progresses, because, for example, you will not physically be able to receive certificates for equipment without having it available.

1. A place for a gas station + organization of the production process

The location of the gas station is one of the main factors of business success. Priority should be given to areas near traffic intersections, highways or mini / large car parks. In addition, it should be provided that the gas station is not on the outskirts of settlements, as this will reduce the volume of sales of products several times. Look for places where there are no advertised monopoly holdings and there is a high level of demand.

We agree that it is incredibly difficult to find a territory that will meet absolutely all the requirements, however, the more conditions are met, the higher the profitability of your gas station business plan will become in the future. Before concluding a lease agreement, it is advised to order an independent examination of the suitability of the site for UDS.

Plan of premises at the gas station:

hall for trade.

An additional source of income won't hurt. If the business plan provides for a mini gas station, this point can be overlooked;

An integral object for both staff and customers of the gas station;

warehouse.

Like the first point, in the case of a mini gas station, it may be irrelevant;

locker room.

For use by petrol station personnel.

It is better to locate the main office separately, for example, in the central part of the city. The interior of the business premises is formed based on the preferences of the business owner himself. In addition to the premises for customer service, there will be 2 dispensers on the territory of the gas station - this is the best option for a classic refueling. In the case of a mini gas station, depending on the level of mobility of the modules, you can use either 1 fuel dispenser or a couple.

The order of the production process of the gas station:

The supplier's transport delivers fuel and discharges it into specialized tanks located on the territory of the station.
The car owner drives into the gas station to the fuel dispenser and inserts a pistol into the tank. If you have money to spare in your business plan for personnel, a separate salesperson can provide this action.
Payment for the desired amount of fuel at the checkout.
Penetration of the check from the cashier's side and the launch of the filling station bay.
End of the bay. Check out the client and wait for the next one.

When working at a mini gas station, the procedure may differ slightly, but the general algorithm, we think, is clear. The area of the site itself for the gas station depends on the format. With a mini gas station, this is from 300 square meters, and in the case of developing a business plan for a full-fledged gas station - from 900 square meters and above. It will be enough to allocate about 70 square meters of space from the site to the gas station itself.

2. Equipment and personnel at the gas station

The number of personnel for filling stations is formed on the basis of the scale of the business being opened. An important point for every newly hired employee - training certificates... A person can get this crust at specialized courses in nearby cities. When applying for a job, the nuance should be immediately discussed with the applicant, since not everyone wants to spend 2 weeks on training, in some cases, at their own expense or in the course of deduction from future wages. The average cost of the course is from 2,000 rubles.

The staff will consist of:

technical staff, that they will fulfill the duties of refueling vehicles, pumping up wheels and other services provided for in the price list of a gas station;
the cashier, on whose shoulders the calculation will fall, and the possible preparation of coffee at the request of the customer of the gas station;
the seller - if there is a mini store at the gas station;
repairer - responsible for the operability of the equipment + helps in the provision of services for the easy repair of vehicles for the customers of the column;
security guards - 2 people who will work in shifts to ensure the safety of your business;
cleaning lady - is engaged in putting things in order both in the gas station premises and in the adjacent territory;
electrician - works under a contract and is called if necessary.

As a rule, accounting in a business plan is outsourced, therefore, here the entrepreneur will be able to save a little. The same applies to the managerial position, which is assumed by the owner himself. As the business expands, the final number of gas station employees may increase proportionally.

What equipment is required:

stainless steel tanks (3-4 jokes) with a capacity of 30 cubic meters each. The exact amount is determined based on the types of fuel that will be sold at the filling station in accordance with the business plan;
fuel storage tank in case of emergency - 1 joke with a volume of 20 cubic meters;
fire tank - 1 piece from 10 cubic meters;
dispensers, preferably equipped with sensors for dispensed fuel consumption;
automated system for refueling control;
POS terminal;
computers + peripherals to them;
equipment for ensuring fire safety;
security system + video surveillance (optional).

With regard to software solutions for business management, it is better for an entrepreneur to use ready-made systems from well-known manufacturers. The same S&B or Smart Oil will be the same. The exact number of pieces of equipment depends, again, on the format of the dispenser and its efficiency in the sale of fuel. It is better to purchase equipment for gas stations only from certified suppliers - this will simplify the procedure for registering a business and speed up the issuance of some certificates by 20% -30%.

5) How to Promote Business - Marketing Project Plan

Before working out a marketing strategy, it is necessary to analyze some parameters. First of all - competition in the local market and the optimal location for refueling... If an entrepreneur managed to knock out a site with a large influx of customers, and, at the same time, the absence of market monopolists, the business will go up the hill much faster. We have described in detail the preconditions for this decision in the analytical part above.

In second place is - range of services and prices... With a mini gas station, everything is clear - the sale of fuel + primitive service. With a traditional gas station, everything is much more interesting - this is a service station and a mini market, and a car wash + a bunch of different offers that can be useful for the client. The table above shows an approximate layout for a moderate appetite gas station. If desired, the markup can be made higher, however, the risk of customer churn will increase, and this is highly undesirable for a starting business.

With regard to the indirect source of profit from the gas station, the situation is similar. The table above shows the optimal share ratio based on the level of demand for a particular gas station product.

The influence of the season when planning the work of a gas station is a very insignificant factor that can be neglected. Considering the time required for paperwork, site construction and refueling facilities, it may take up to 12 months to achieve the optimal level of fuel product sales - a pessimistic scenario. With a skillful advertising campaign in the business plan of a gas station, this period can be reduced by 60% -90%.

Business promotion tools:

luminous stele with prices for gasoline / diesel fuel;
signboard;
balls for the first month after opening;
leaflets advertising the new gas station;
placement of advertising structures at traffic intersections and in other places with a high level of traffic;
articles in print media;
Personal site;
advertising in local media;
commercials on local radio.

It will not be superfluous to periodically hold promotions for discounts on fuel - this will attract more regular customers + increase the effect of word of mouth, thereby reducing spending on the advertising campaign of the business.

6) The estimated part of the gas station business

A business plan for a gas station cannot be called a quick payback project. According to statistics, more than 90% of businessmen return investments no earlier than 4 years since the opening of the gas station. Good connections or working under a franchise can shorten the period to 3 years, however, this time period for a budding entrepreneur is also not satisfactory.

One-time opening costs:

business registration - up to 400,000 rubles;
development, construction of a site for a gas station + installation of modules - 2,100,000 rubles;
advertising for business promotion - 90,000 rubles;
equipment in the minimum configuration - 1,200,000 rubles;
other expenses - 30,000 rubles.

In the end, only to launch the column itself, we will need to invest about 3,820,000 rubles... If this were all over, then the proposed business plan would not be so expensive, however, monthly expenses must also be taken into account.

Monthly business expenses:

payroll fund - 250,000 rubles;
rent - 50,000 rubles;
depreciation - 30,000 rubles;
communal apartment - 6,000 rubles;
advertising - 15,000 rubles;
remote accounting - 10,000 rubles;
fuel purchase - 3,500,000 rubles;
security of an object or private security company - 25,000 rubles.

In addition to the start-up capital for the opening, it will be necessary to provide for and 3,886,000 rubles for monthly expenses, and this is only by preliminary calculations. In practice, the amount may turn out to be much higher - + 20% -40%.

The income part is formed on the basis of a mark-up, which will depend on the demand and additional services provided to customers within the point of sale. At a discount rate of 10%, the break-even current will be about 500,000 rubles however, it will be overcome only after the filling station reaches high sales volumes, which will take from 7 to 9 months after the start.

Own gas station. How to become the owner of your own gas station?

Mini petrol station business plan - niche features of economy petrol stations

As you already understood, a full-scale gas station is not the cheapest pleasure, especially for a budding entrepreneur. The 20% markup does not save the situation, since our people are used to doubling investments, and not being content with little. All of the above prompts a completely adequate solution - the opening of a mini gas station.

The popularity of mini gas stations came in 2012, when the facility was removed from the influence of Rostekhnadzor. In 2019, the Ministry of Emergency Situations is engaged in the classification of stations, the connection of the old authority is made only if the business is located in a hazardous type of production.

Design features of a mini gas station:

Wall thickness.

There are single-walled and double-walled mini fuel containers. The first ones are allowed to operate only outside settlements + their volume should not exceed 10 cubic meters. The use also requires the construction of a pallet, in addition to the transport platform, which makes the financial plan of the business more costly;

design.

Mini containers are equipped with a built-in pump for receiving fuel. The software filling should include a system for monitoring the inter-wall space with the function of warning about depressurization. More details on other features of mini containers can be found in NBP111-98;

volumes of compartments.

If there is a mini gas station on the territory of a settlement, then the volume of the chamber is less than 10 cubic meters, and the volume of the entire container is less than 40 cubic meters. When located behind the settlement, the chamber is not more than 20 cubic meters, and the entire container is not more than 60 cubic meters.

Failure to comply with the agreed standards entails an automatic transition of a mini gas station (KAZS) to another type of classifier, accordingly, the entrepreneur loses all the advantages of the container solution. With regard to the documentation for mini refueling, here you need customs union declaration and data sheet + eco / sanitary certificates.

It is much easier to automate a mini gas station than a full-fledged gas station. It is enough to install an automatic remote-type unmanned control system that will dispense fuel by chips or smart cards. The price of one mini gas station is from 100,000 rubles... Taking into account the costs of registration and knocking out all permits, the total capital for the business plan will not exceed 250,000 rubles, which is a very attractive alternative to a multimillion-dollar business with dubious payback periods.

It should also be understood that a mini gas station business plan will not be able to bring you multimillion-dollar income, since the volumes of fuel sold will be very modest. Even taking into account the margin of 30% -40%, the net monthly profit is unlikely to exceed the mark of 100,000 rubles.

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By accepting all the calculations in this business plan, the founder assumes full responsibility for compliance.

Project summary

The gas station business plan with calculations is aimed at the practical implementation of the idea of opening a gas station with a two-year turnover. At the same time, the project provides for the solution of the following social and economic problems:

Creation of new jobs at the opening enterprise.
Meeting the demand of motorists for the provision of fuel and other consumer goods.
Extraction of profit.

Funding for the construction of the filling complex is carried out at the expense of a commercial bank loan in the amount of 45 million rubles. Interest payments and loan repayment start from the 1st month from the beginning of the project. This condition greatly simplifies the understanding of the methodology for regulating financial flows and the method for calculating discounting.

Borrowed investments come from the bank at an interest rate of 17.5%. The possibility of revising the rate downward is envisaged in accordance with the existing trends in the banking financial services market.

During the investment period, the total amount of interest accrued to the creditor is 3 million 066 thousand rubles.

Payback period:

From the moment of commencement of work on the project - no more than 4 months.
Discounted - 2 years.

The life cycle of the project under the existing economic conditions and economic situation in the country is 2 years. During this time, the total economic effect from its implementation will amount to 208 million 339 thousand 791.2 rubles.

Main steps

The terms of the project implementation given in the business plan, as well as other information on its implementation, are also relevant for force majeure circumstances.

Brief Market Analysis

The domestic automotive fuel market is at the stage of gradual saturation. In such conditions, the main thing becomes not so much its quantitative characteristics as qualitative.

According to experts, the opening of a successful business in this industry is possible only if a vertically integrated structure is built: an oil refinery - a tank farm - a gas station. Delivery of fuel directly from refineries is not always profitable due to the remoteness of the refinery. The most acceptable option is to sign an agreement with a nearby oil depot on periodic fuel supplies in volumes that ensure the continuous operation of the filling complex in accordance with the announced schedule.

At present, after the crisis of 2008-2010, the country is actively working on the modernization of oil refineries, which will saturate the market with high-octane gasolines. All the largest oil producing companies in Russia are involved in this process, which has made it possible to increase revenue from fuel sales by 30% or more over the past 5 years, depending on the region.

Thus, the supply of gasoline and diesel fuel to filling stations is no longer a factor holding back the development of the filling station network.

Object summary

The number of filling stations being built by the most important players in the fuel market is constantly growing. Thus, only Gazpromneft has increased the number of its filling stations built in Russia and the CIS countries to almost one and a half thousand.

A gas station is a complex of objects integrated within a single economic structure, created to provide services for refueling vehicles. The list of consumer categories is very wide, they are all motorists, employees of official and public transport, in a word - all car owners.

The most important measures for the creation of a gas station are the search for the location of the filling complex, the construction of its infrastructure facilities, and the selection of personnel.

In addition to the actual gas station, the project provides for the construction of:

Store of auto parts and automotive technical fluids.
Vehicle wash station.
Tire point.
A retail facility for the sale of related products and food products (on its premises there is a room for the work of cashiers-operators of gas stations).

The erected buildings must be provided with modern engineering systems, supply and exhaust ventilation, automated control systems for equipment operation, power supply, fire protection and alarm systems, air conditioning and heating.

For the smooth operation of the filling station, it is necessary to ensure the possibility of receiving and storing directly at the facility at least 8 tons of petroleum products for daily sales.

Administration features

Opening a gas station in Russia is a rather troublesome event from the point of view of business administration. The state has established strict standards for the construction of facilities and complex procedures for approval and obtaining permits. For this reason, there are practically no opportunities in the country to create a container filling station, which can also bring tangible profits, especially in the conditions of cramped urban areas. Current SNiPs allow building gas station facilities no closer than 30 meters from houses.

The administration of the creation of a gas station also includes the need to obtain various kinds of permits and carry out many approvals for the allotment of a land plot, the construction of infrastructure facilities, and the laying of communications.

Staff recruitment

Personnel is one of the main problems that will have to be solved in the process of setting up an enterprise. This is especially important for gas stations located at a distance from settlements. In accordance with the established rules, petrol station employees must have special certificates attesting to professional training. Therefore, the selection of personnel for the station is carried out with the condition of training employees at special courses organized by the oil inspectorate.

Cashiers, refuellers and drivers must complete the training course. On average, the cost of such courses is about 2,000 rubles per employee. After graduation, specialists are certified.

The selection of candidates for employment is carried out on a competitive basis. It will also apply to employees from other areas of activity. The term of the competition is 1 month.

The salary fund for specialists is reflected in the table of expenses for the project.

In some cases, you will need to hire security guards or conclude an agreement with a private security company to protect the facility. This service costs on average:

RUB 1,500 per month (when the object is outside the settlement).
RUB 7,500 per month (if the gas station is located in the city).

The number of operators is calculated based on the planned volumes of services and the operating mode of the enterprise.

Marketing and advertising

With an increase in the number of filling stations, the number of potential fuel consumers grows slowly. This creates more and more competition in the market and, in turn, requires more and more significant investments in effective marketing and advertising activities.

To this end, the business plan under consideration provides for the need to form the conviction among consumers that it is possible to purchase fuel directly from the manufacturer at this station. Advertising costs are directed to the following activities:

Publication of articles in specialized and local publications.
Development of your own website.
Advertising in local media.
Advertising on television and radio.
Carrying out promotions and developing special offers for certain categories of consumers.

According to experts, a service acquires the status of significant when the number of its users exceeds 1% of the economically active population. Thus, within the framework of even a medium-sized city, a gas station may well become a profitable object and perform the functions assigned to it.

It should also be borne in mind that among some segments of the population there is still an opinion about the criminal nature of this business. Therefore, all marketing efforts should be directed to creating a positive image of the enterprise and improving the quality of customer service.

List of required equipment

To efficiently perform its tasks and ensure the smooth functioning of the filling station, you must purchase the following equipment:

Fuel and gas dispensers.
A set of equipment for the management of gas station systems.
Pressure measuring system.
Modular refueling point.
Gas filling stations (AGZS).
A tanker based on a KamAZ vehicle with a tank volume of 10.7 cubic meters. m.

The exact number of pieces of equipment is indicated in the table of planned costs for the project.

The general equipment of the filling station should contribute to the increase in the productivity of the provision of services, fully comply with the requirements in the field of safety, contribute to an increase in the reputation of the enterprise and compensate for the investments provided for in this business plan.

Financial plan

The financial plan of the enterprise is calculated based on the fact that during 2017 retail prices for various types of motor fuel in the country will grow by 8-12% compared to last year and will reach the level of 41.5-43 rubles per liter.

The financial year for the provision of accounting and tax reporting begins in January. Main types of taxation:

Tax name	Base used for taxation	Payment period	Bid
By the amount of profit	Profit margin	m-c	20%
VAT	Value added	m-c	18%
On property	The amount of the purchased property	according to the schedule	22%
Fit	Phot	m-c	13%
Social payments	Phot	m-c	34%

Given the current trends in the domestic automotive fuel market, the projected income structure is as follows:

Period	Services (sale of motor fuel by type)	Quantity	Revenue
	AI-95	55	1 million 385 thousand 918 rubles.
1-12 mts (investment period)	AI-92	291	6 million 800 thousand 320 rubles.
1-12 mts (investment period)	AI-80	290	5 million 914 thousand 318 rubles.
1-12 mts (investment period)	DT	750	13 million 634 thousand 475 rubles.
13 m-c (period of operation)	AI-95	60	1 million 582 thousand 560 rubles.
	AI-92	380	9 million 295 thousand 104 rubles.
13-24 mts (period of operation)	AI-80	380	8 million 111 thousand 936 rubles.
14-24 mts (period of operation)	DT	1100	20 million 931 thousand 680 rubles.

The fuel price per liter is based on the average forecast for 2017, which is based on:

Analysis of the demand for specific fuels.
Average data on the number of services provided at the filling station.
Provision of services by gas station enterprises.
Generalized data on the state of the domestic market for filling station services.

The calculations assume the minimum profitability of the company's services.

Potential risks

The most significant risks in this business are:

The complexity of project administration, especially at the stage of starting an enterprise.
High level of competition.
The need to obtain large amounts of borrowed funds.
Initially low qualification of personnel, the need for training.

conclusions

The above example of a gas station business plan shows that opening a gas station is a super-profitable activity. The profitability of an enterprise is largely determined by a high degree of potential risks of an objective and subjective nature. Business development prospects are determined by the location of the filling complex, the level of car traffic, effective enterprise management and a competent marketing policy.

At the initial stage of project implementation, the founder will need to significantly concentrate his intellectual and psychological potential on solving complex problems of organizing an enterprise.

A beginner entrepreneur who wants to open a gas station must understand that a number of difficulties await him ahead. This type of entrepreneurial activity requires large start-up investments and the competition is quite high. For such a business to be successful, you need to work out a thorough business plan of this kind.

It is better to do such a business if you have previous experience in entrepreneurial activity. If a newbie in business decides to open his gas station from scratch, his best bet is to purchase a franchise. Then, there will be an excellent opportunity to take advantage of a ready-made project, receive continuous supplies of raw materials, and use a ready-made customer base.

If an entrepreneur decides to open a gas station on his own, he needs to provide reliable partnerships. A consistent supply of fuel is key to being successful in such a business. To do this, it is worth contacting small oil refining companies with a proposal for cooperation.

You need to understand that the main audience of customers prefers proven gas stations. Therefore, in order to be able to get your customers, you need to carefully consider the strategy of the advertising campaign. One of the effective methods of developing such a business is the introduction of bonus programs with discounts.

The advantage of a gas station business is that demand for this type of product will constantly grow. Despite all the difficulties in starting such an entrepreneurial business, if you manage to draw up an effective business plan, then the payback period will be very fast.

How to start opening a gas station?

Before opening a gas station, you need to carefully study the supply and demand market in this area of activity. In many regions of Russia, this market is occupied by the largest companies: Bekar and Rosneft. To open such a business, it is worth drawing up a map of the region's gas stations, where you can clearly see promising places for placing your own gas station.

For businessmen who are engaged in entrepreneurial activity for the first time, it is useful to study a ready-made analysis of the market and the problems existing in it. This includes the underestimated fuel quality, which does not correspond to the declared one, underfilling the gasoline in the tanks, and more. There are three common formats for a gas station opening business:

Acquisition of an existing enterprise, in which the level of expenses for the organization remains unknown, or lease. About what it is.
purchase a franchise;
open a gas station from scratch.

In order to be engaged in the sale of fuels and lubricants, it is necessary to issue a special license. Otherwise, without the presence of such a document, the storage of such materials will be considered illegal activity.

What documents are needed in order to open a gas station

Those entrepreneurs who decide to start opening a gas station on their own need to prepare a package of the following documents:

application for registration of an individual entrepreneur or LLC;
a receipt for payment of the state duty;
copies of the passport and TIN of the entrepreneur (for individual entrepreneurs);
copies of constituent documents (for LLC);
for the selected territory, the conclusion of a cadastral engineer and an agreement with the current owner;
ready-made project for the construction of the premises;
permission from the Ministry of Emergency Situations and the Sanitary and Epidemiological Station;
an agreement with specialized organizations that are engaged in the disposal of waste from production and the removal of non-hazardous waste (categories 4-5);
permission to sell petroleum products;
concluded contracts with suppliers of fuels and lubricants;
fuel quality certificates.

How to choose a place to open a gas station?

When choosing a location to open a gas station, after drawing up a map of the gas stations in the region, it is necessary to carefully examine the potential locations for the presence of a flow of cars nearby.

It is best to locate the gas station near road junctions and motorways. It is imperative to provide for a convenient entrance to the station. In order to determine the size of the future gas station, it is necessary to take into account the following nuances:

range of fuels to be promoted;
the presence of a cafe or shop;
number of fuel dispensers.

The average size of a petrol station is about 100 square meters.

What equipment should be purchased for a gas station?

To open a gas station on the purchase of equipment is not worth saving. Since its quality determines the period that it will last. Also, working with fuels and lubricants is classified as unsafe, so any defects with equipment can lead to undesirable consequences.

For a small petrol station, you need to purchase:

container for the stormwater system (1 pc.);
fuel storage tank (4 pcs.);
container for the stormwater system (1 pc.);
filling station (2 pcs.);
cables, remote controls.

It is best to connect the stormwater system to city utilities.

At the gas station, it is worthwhile to lay good asphalt and install reliable shelters from precipitation. You also need to adjust the software that will help optimize all trading and accounting operations at the gas station.

If you plan to open a gas station where gaseous fuel will be sold, it is worth purchasing special equipment for it.

What kind of staff should be hired at the gas station?

The opening of a petrol station implies a round-the-clock operation. Therefore, it is necessary to hire workers on the basis of a two-shift schedule. Permanent staff must hire:

one cashier;
two operators of filling stations;
one guard.

For the procurement department, the following employees must be hired:

electrician;
locksmith-repairman.

For financial reporting, you can use the services of third-party specialized organizations or hire a specialist on an ongoing basis.

Hiring neat and polite employees is essential for earning customer loyalty. To understand how to organize the workforce, you need to study the customer service system from Gazprom. They are considered a benchmark company. To create a good image of the gas station, it is worth providing all staff with uniforms.

Profits and expenses from opening a gas station

The business of opening a gas station is very costly. The initial investment will be as follows:

official registration of entrepreneurial activity and purchase of a cash register - about 25 thousand rubles;
lease of the territory for the gas station - about 30 thousand rubles / month;
purchase of equipment and special software - about 400 thousand rubles.
installation and purchase of specialized equipment - about 2.5 million rubles.

If an entrepreneur decides to open a gas station on his own, at the first stages he will have to invest about 4 million rubles. The construction of the station itself takes about 6 months on average.

You also need to provide for monthly expenses:

additional costs for the delivery of fuel raw materials - about 140 thousand rubles;
purchase of goods - about 300 thousand rubles;
payment of utility bills - about 5 thousand rubles;
advertising expenses - from 30 thousand rubles;
payroll payment - from 150 to 200 thousand rubles. average.

In a small town, with the correct placement of the station, it can bring more than 1 million rubles per month. income. The payback period for such a business is about 1 year. If the business plan for opening a gas station was drawn up correctly, taking into account all the nuances, the refueling will quickly pay off. In a year, it will be possible to think about opening a whole network of such gas stations. You can also dilute the range of services, and put a car service next to the gas station. This will help increase the flow of customers.

Gas station marketing and advertising

In order to ensure the flow of customers to the gas station, it is necessary to organize an effective advertising campaign. Both traditional advertising methods and Internet marketing are suitable here.

Bright banners and city lights will attract the attention of motorists passing by. But holding various promotions and sweepstakes on pages in social networks will help keep old customers. You can also partner with stores that sell car products. They can place flyers at their point of sale and receive a certain percentage for this.