Business plan sales organization example. Ready business plans. How to open a store from scratch

Approximate data:

The monthly income is 1,050,000 rubles.
Net profit - 250 750 rubles.
Initial costs - 1,999,300 rubles.
Payback - from 8 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will draw up a detailed business plan for a women's clothing store with calculations. But remember that this business plan can be applied to absolutely any clothing store (not just women's).

Description of the service

The business plan examines the specifics of opening a women's clothing store intended for the middle price segment. Again, this business plan can be applied to men's clothing, outerwear, underwear, etc. The amount of investment will differ depending on the cost, type of product and its quantity.

The entrepreneur administers his own store, which is located in a shopping center. It also contains information that may be useful to the reader about other formats and possibilities in case of working with them.

Market analysis

Many people, dreaming of their own business, are thinking about opening a clothing store. Some want it to be a luxury boutique located in the very center of the city, others choose an online store, and still others decide to open a clothing discount center. Of course, all of this can generate income with the right approach to work. But nevertheless, before choosing one or another store format, it is worthwhile to carefully analyze the market, because there are a lot of competitors on it.

I must say that many people believe that opening their own clothing store necessarily requires a lot of money. This is not always the case and depends on many factors. There are also formats that require investment only in the purchase of inventory and some other expense items. To understand the picture, you need to consider in detail the possible store formats.

Today, in a broad sense, the following options for opening their own retail outlets for the sale of clothing are being considered:

“real-time” stores (these are ordinary stores where customers come and see the available goods, can try on, choose suitable clothes);
online stores (this may include large online stores, one-page sites, or social media stores).

Both options need to be considered separately in order to understand the aspects of working in them.

I would like to warn aspiring entrepreneurs : Many people naively believe that the main thing in the success of a store is investment. No one is more interested in the success of the business than an investor, because in this situation he risks a large amount of funds. Experienced businessmen advise not to give up the management of the store to the wrong hands, at least for the first six months. People who do otherwise have most of the time failed and gone bankrupt.

Now let's look at specific store formats.

Regular shop

This format is the most common. Two subformats can be included here, each with its own specifics:

Shop located in a shopping center

These stores usually sell items of the lower and middle price segment. The undoubted advantage is that there is no need to spend a lot of money on additional advertising. When people come to a shopping center, they often visit several departments at once. That is why it is very important to choose a shopping center that will be visited by a suitable audience.

Shop located in a free-standing building

These stores usually sell items in the price segment above the average. This includes luxury, designer products and creative pieces from talented designers. You will have to spend a lot of money on attracting customers.

When calculating the necessary costs, you will need to include in them:

purchase of a product range;
rent;
necessary equipment;
staff salaries;
taxes.

The cost of expenses for 1 m 2 on average accounts for about 50 thousand rubles. And this is if the store sells goods of the middle price segment.

You need to understand that initially the store will cover the initial costs. There will be net profit, but in fact it will cover only the amount of invested funds for some time. Therefore, it is very important to have a certain amount of money “just in case”.

Another very interesting option for a "real-time" store is the so-called "Showroom at home"... This option is suitable for those who have very small initial capital. There are benefits in this case, they are quite large:

lack of rent;
no wage costs.

Of course, there are also disadvantages. For example, not everyone decides to arrange a similar store at home. Indeed, in such cases, people should be invited to their territory to try on and view the available things. It is very difficult to find customers here, it is even more difficult to attract and persuade them to buy. Although, if they come, they probably intend to buy something.

These shops are usually used as a source of additional income. Often, such impromptu retail outlets are opened by hairdressers, manicurists who work at home.

Online store

Today, such a type of clothing sales as sales through an online store is gaining particular popularity. It is very important to assess opportunities, competition and occupy the most preferred niche.

Here the savings are quite significant. There is no need to spend money on equipment, staff salaries, or renting premises for a store. Everything happens online. Customers don't come to try on outfits, they buy them when they see an image on the Internet.

Most often, beginner businessmen who want to work in the fashion industry start with such stores.

Above is a graph of sales and forecasting it for the coming years. As you can see, every year there is a significant increase in the volume of products purchased via the Internet. This is a positive factor for those who are going to open a similar outlet.

If you believe this graph, then the category "clothing and accessories" is the most popular among the population. However, we see that only 14% make purchases of these products online, while the rest prefer to visit stores on their own.

From this we can conclude that more sales can be obtained by opening a store in "real time".

I would like to add that it is better to open an online store for residents of a particular city, and not for the whole country. At least at first. Later, you can increase the reach of potential customers.

When opening an online store, you should not be scattered about many product categories at once. Better to stop at one variety and build sales.

More often than not, people buy clothes online from sites that do not have a pre-order. However, in this case, a large investment will be required in order to be able to send the goods immediately after the customer places an order.

But waiting will suit those stores that offer the consumer some kind of unusual or exclusive goods. For such things, people are willing to spend some time waiting. By the way, this includes not only expensive things, but also those that, on the contrary, are very cheap.

I would like to note that today entrepreneurs enter regional markets in one of the following ways:

opening your own store;
work as a distributor;
work on the franchising system.

It should be noted that the latter option is in the greatest demand today.

According to statistics, to enter the clothing market, you need at least 1.5-2.25 million rubles. It takes 5 times more to go international.

So, we have decided that an "offline" store in the long term can bring a lot of profit. It is his discovery that we will consider. Now you need to decide which clothes to sell (womens or mens) and what criteria to pay special attention to.

More women follow fashion than men (72% versus 45%). Yes, it is women who shop much more often than men. That is why it is best to open a women's clothing store. If possible, you can combine both directions at once.

When choosing clothes, people pay attention to the following signs:

suitable thing (60%);
quality (15%);
practicality (7%);
compatibility with other wardrobe items (7%);
exclusivity (5%);
brand awareness (1%).

Therefore, our store should sell high-quality, practical and convenient things that fit in size.

It must be said that the stratum of the population with an average income is the overwhelming majority of the population. It is on them that you need to be guided when opening a store.

Thus, our store will sell women's goods at an affordable price on the territory of the shopping center with a focus on women aged 18–45 years.

I would also like to say that any consumer has latent needs. Based on them, you need to choose a work strategy.

This table informs about the hidden needs of each category and helps to understand how to work with it.

SWOT analysis

Before opening your own store, you need to analyze the hidden threats and opportunities that can significantly affect the functioning of your own business. In such cases, factors are usually divided into external (which cannot be changed) and internal (which can be changed).

External factors include:

Possibilities:

high and constant demand for goods in this category;
relative inelasticity of demand in a given market segment;
the possibility of expanding the assortment with other categories of goods and adding items for men and adolescents to the product matrix;
the ability to order goods at competitive prices.

Threats:

high level of competition in this market segment;
lack of a controlled market share;
increased competition;
it is possible that the legislation will be toughened, which will create obstacles to work in this segment;
an economic downturn that negatively affects the economic performance of the store.

Internal factors include:

Strengths:

increasing staff motivation to work;
the ability to find bona fide suppliers;
the ability to work at a high margin;
a wide range of goods;
the ability to set a fairly wide range of prices for goods;
convenient and profitable location for sales;
convenient working hours.

Weak sides:

lack of experience in this area;
lack of knowledge;
lack of business reputation and loyal consumers;
lack of a circle of regular customers;
lack of a network of suppliers;
unknown store;
lack of trained personnel.

Opportunity assessment

Our store will operate on the following schedule:

Total: 79 hours per week, 338 hours per month.

There will be 2 shifts in the store according to the schedule 2 through 2. There will be 2 workers in each shift, since the premises will be quite large. Cleaning will be done by the staff of the shopping center.

The entrepreneur will not sell products through the online store. It will be necessary to promote your own brand, attract customers.

Organizational and legal aspects

Perhaps or. It should be noted that the registration of LLC in this case is inappropriate... When registering, it is important to indicate codes according to OKVED. In this type of activity, it can be:

52.42.1 Retail sale of men's, women's and children's clothing;

52.42.2 - Retail trade of underwear;

52.42.3 - Retail sale of fur products;

52.42.4 - Retail sale of leather clothing;

52.42.5 - Retail trade in sportswear;

52.42.6 - Retail trade of hosiery;

52.42.7 - Retail trade in hats;

52.42.8 Retail sale of clothing accessories (gloves, ties, scarves, belts, suspenders, etc.);

52.43 - Retail trade of footwear and leather goods;

52.43.1- Retail trade of footwear;

52.43.2 - Retail sale of leather goods and travel accessories.

Note! In your case, there may be more codes or some of the presented ones may be missing. Therefore, it is important to understand exactly what you will be doing in your own store in order to reflect all types of planned activities immediately, and not to make changes to the documents every time.

The entrepreneur can choose either UTII. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
It is obligatory to have a certificate of entry in the general commercial register. In our case, the store will be open on the territory of the shopping center, which will determine the receipt of the necessary document.
You will need to obtain permission to carry out trading activities.
The conclusions of the State Fire Inspection and Rospotrebnadzor are required.
It is obligatory to have a formal lease agreement, a garbage collection agreement.
Permission for outdoor advertising will be required, if any.
Do not forget to fix the cash register in the tax office.
You will need Goskomstat codes.
If you plan to sell any product that requires a license, you will need to obtain it.
Employees must have medical records (do not forget about the regularity of commissions).
You will need a list of goods and certificates for them.
Do not forget about the need for a sanitary passport.
For cashless payments it is necessary.

Documents such as a contract for the removal of solid waste may not be needed if the cleaning is carried out at the expense of the lessor and he has a general contract for the maintenance of the entire building. In this case, a certified copy will suffice.

Marketing plan

Of course, the promotion and advertising of the department will largely depend on the shopping center. Some of them take on this work. But do not forget about your own promotion. So, the marketing plan will include the following promotion methods:

Increased customer loyalty... This technique is based on the holding of commodity days, when the cost of specific goods is reduced to or close to cost. At the same time, it is very important to present the idea in an interesting way, so that the store will be remembered by the consumer, and he will come here for shopping again.
Informing your consumers through a group on a social network, your own website. It is very important here that the site and the group are active. To do this, it is necessary to timely add relevant and interesting information to them - about possible promotions. You can hold raffles, for example, to get a 50% discount.
Contextual advertising. This method will also be effective and more or less affordable. But you shouldn't get carried away with them.

Placing information in the media is not cheap. And these costs are unlikely to pay off. Therefore, it is better to refuse such methods of promotion when it comes to a small store intended for representatives of the middle price category and below the average.

Calculation of projected income

It is rather difficult to calculate the possible income. We will proceed from the total purchase cost of the product and the average product margin in the industry.

The average margin in this industry is about 100%, sometimes even more. Let's take the revenue equal to 35,000 rubles per day. The amount is averaged based on the indicators for the whole week. Subsequently, revenue will increase.

Thus, the monthly revenue will be about 1,050,000 rubles... And the cost of purchasing a product will be 525,000 rubles.

Production plan

The store premises will have an area of 70–90 m 2. You can rent it in a shopping center for 80,000 - 90,000 rubles.

At the same time, no special repair costs will be required, but it will simply be necessary to equip it. You will need:

sign (40,000 rubles);
shop windows (25,000 rubles);
racks (20,000 rubles);
mirrors (35,000 rubles);
hangers (45,000 rubles);
KKM (8,500 rubles);
computer (30,000 rubles);
anti-theft system (40,000 rubles).

We also need furniture:

shelves (15,000 rubles);
mannequins (60,000 rubles);
sofas (35,000 rubles).

You will also need various lamps and other lighting methods.

The salary of employees is 30,000 and 25,000 rubles for a senior seller and a regular one, respectively, including taxes. The total cost of wages is 110,000 rubles.

Organizational plan

Financial plan

Profit before tax: 1,050,000 - 755,000 = 295,000 rubles.
Tax (calculate the simplified taxation system 15% of the difference between income and expenses): 44 250 rubles.
Net profit: 295,000 - 44,250 = 250,750 rubles.
Profitability: 250 750/1 050 000 * 100% = 23.88%.
Payback period: 1 999 300/250 750 = 7.97. Consequently, the store can pay off in 8 months.

Risks

The following risks can be identified:

Increase in the cost of rent.

This risk can cause a serious decrease in the level of sales revenue. Another option is a forced increase in the cost of the proposed product. This, in turn, negatively affects demand and sales.

To avoid this risk, it is necessary to work out in detail the contract of the agreement with the lessor. Important conclude a contract for a long time, fixing the cost and the critical point of attendance, upon reaching which the parties revise the rental price.

Increased competition.

As a result of the onset of such a situation, the number of visitors will decrease, as will the actual sales.

The following ways of overcoming the situation are possible:

develop and use a unique store concept;
offer your consumers a unique product;
holding various promotions and offering discounts.

Lack of professionalism of salespeople and other staff working in the store.

As a result, visitors may not be satisfied with the service. As a result, the total sales volume will decrease, and the goodwill can turn from positive to negative.

It is possible to overcome these risks using an integrated approach, including:

continuous training of personnel related to sales and service trainings;
informing about the features of fabrics, materials, goods and their care;
development and use of financial and non-financial motivational levers;
placement of CCTV cameras (they will also reduce the number of thefts in the store).

Out-of-fashion products, their irrelevance.

This can threaten a rather serious freezing of positions, a decrease in the purchase value and, as a result, a decrease in the overall profitability of the business.

To avoid such problems, it is necessary to constantly monitor the media and other sources of information. Additionally, it is worth holding regular sales so that there are no leftovers of stale goods.

Franchise business

You can also consider the option of opening a clothing store for a franchise, where you will receive a completely step-by-step model of opening a store for a promoted brand. Franchising is a less risky start because the business model has been tried and tested and works successfully.

Use ours to find a franchise!

Important: Remember that you can draw up a business plan yourself just for your business. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seemed incomplete to you. If you have experience in this or that activity, or if you saw a defect and can supplement the article, please let us know in the comments! This is the only way we can work together to make business plans more complete, detailed and relevant. Thank you for the attention!

Food trade is perhaps one of the most popular destinations in our country. Many people say that people save on various things, but they will always buy food. The way it is. In this article, we'll take a look at a sample grocery store business plan. It is worth considering that the demand for this group of products also generates huge competition among entrepreneurs, so be prepared for the fact that you will have to constantly fight for a "place in the sun" in this business.

It is worth saying that the profitability of the grocery business is about 25%. You can start with both a large amount and serious investments, and with minimal costs.

General format of a point of sale

In short, here you can make a classification of options for launching this business. In your grocery store business plan, you will need to be clear about all these nuances and clearly know your next action plan.

1. Store size... It's one thing when you open a small retail outlet of 30 - 45 sq.m. and second, when you run a grocery supermarket. In general, in our country, there are several types of this kind of stores:

- hypermarkets and supermarkets. These are retail outlets with an area of 500 sq.m. and higher. Usually this niche is occupied by large retail chains: Ashan, Pyaterochka, Silpo and others.

- grocery stores and “standard” grocery stores. This is a format familiar to all of us, the size of such points reaches 300 sq. M. And it starts from 90 sq.m.

- small shops near the house. Such a business is also developing normally, its main clients are those people who do not want to go to the supermarket to buy bread and a pack of sour cream, but can buy everything at home without any problems.

- outlets with food products on the market. This is the cheapest investment point of view, but also a fairly competitive type. Since usually dozens of such points are concentrated in one place on the market, and it remains to fight the competition either by lowering prices or by a constantly fresh assortment of products (in comparison with other sellers).

2. Service format... Will you have a self-service store in your store, which means buying all the equipment, from carts to surveillance cameras, or will customer service take place according to the classic scheme from behind the counter.

So, in our case, we will take as a basis a small grocery store located in a residential area of the city. Working hours from 8:00 to 23:00. Designed for people with low and middle income. Estimated store attendance is 70 people per day.

Premises

At the second stage, after registering as a private entrepreneur, you will need to find a room. When making a business plan for a grocery store, immediately indicate the size of the store, then start your search. It is advisable to take an area from 40 to 90 sq.m. These are the numbers for a small store in a residential area. If the goods are sold from the counter, then you can look at the premises and, starting from 30 sq.m. Keep in mind that a large amount of space will be occupied by racks, shelves and refrigeration equipment. You should leave enough room for your customers so they don't crowd around each other.

When choosing a location, you should first of all look at the flow of people (traffic) near this point in a particular neighborhood. Renting a room in the back of the yard, where no one will notice you, is not worth it - this is a deliberately failed idea.

Also, pay attention to the renovation. It must be! In order to open a grocery store, you will need to deal with SES and firefighters, and without normal repairs, they will not give permission to trade. Found a great space in a crowded place, but not renovated? You will have to do it, perhaps try to agree with the owner that you will make repairs at the cost of the rent or at least part of it.

Layout is also important. If you are developing a business plan for a self-service grocery store, then you will need to correctly locate the checkout counters and the shopping area. Install cameras. Some of the products can be sold from the counter, and the most popular ones can be put on self-service.

The entire assortment and racks should be divided into sections according to directions, for example, meat department, bakery products, cereals, vegetables, sweets, etc. This will help customers find products in your store more conveniently. Do not forget about related products: toilet paper, detergents, matches, disposable tableware, and more.

Equipment for a grocery store

You shouldn't save on equipment. Some of the equipment, for example, refrigerators, can be rented for a start, then you can buy everything of your own.

Below is a list of the basic equipment you will need:

Racks and shelves - up to $ 3000;
Freezer cabinet - $ 1000 / unit;
Refrigeration equipment - up to $ 2000;
Showcases - about $ 1300;
Cash register - $ 400;
Electronic scales - $ 500 - $ 700

Focus on well-known manufacturers of equipment, it is not worth saving. They will work 24 hours a day.

Where to find suppliers?

In a modern economy, suppliers of goods will find you themselves. As a rule, immediately after the opening of the store, sales representatives will come to you and offer a certain group of goods. Some of them can be found by talking with people who have already established business in other areas of your city.

There is another option - the purchase of goods in the wholesale food markets. As a rule, you can get the goods there a little cheaper than the suppliers offer, plus the choice is usually much wider.

At first, you will need to work on a prepaid basis. If you successfully cooperate with suppliers, some of them will give their products for sale.

How to choose an assortment?

When drawing up a business plan for a grocery store, the assortment should be given special attention. First of all, you need to draw up a portrait of the buyer. People with what level of income live in your area, and what goods should prevail at the same time. Usually, all the main product groups are brought in at the start, and already in the process of work for several months, the assortment is added, and something even leaves the shelves. So, for example, it will be possible to expand the range of vegetables, or bread from various manufacturers.

Staff

You will need 4 salesmen with a shift work schedule. Sellers will need to be trained to use the cash register. And the best thing is to draw up a clear instruction for customer service. It is these step-by-step instructions that are used in most large grocery store chains.

Guards will be needed in the case of self-service in order to protect themselves from attempts at theft.

Accountant, you can hire a person who will keep the bookkeeping, or outsource.

Salaries for employees are set at a fixed salary, excluding% of revenue.

When promoting a grocery store, you need to apply special marketing methods.

Signboard and showcases. Your store should stand out from the crowd of gray buildings. The name should be easy to remember.
Discounts for a specific product or group of products. You can arrange discounts on goods every week, people will get used to this and will come to you to take something else at a promotional price, a habit is developed.
Unique product. This can be inexpensive baked goods of our own production, the availability of fish of our own salted products, etc. Think, when drawing up a business plan for a small grocery store, for example, what "chips" you can offer your customers.

Approximate financial plan

The approximate total cost is $ 15,000 - $ 17,000.

Income from the store per month - $ 7000.

The average markup is 30%.

Net profit - $ 1200 - $ 1300.

The payback period is 1.5 years.

Dear website visitors, below is an example of a grocery store business plan with economic calculations. This document was compiled by professionals in the field of business planning, calculations were prepared using the Excel software product, so that the business plan itself and calculations can be used to adapt to your project, wherever it is being prepared - to a bank, for a private investor or for an internal use in the company.

If you have any questions or you don’t find the section you need, or you have questions about its preparation or the formation of calculations, you can always contact us via mail, VKontakte group or leaving a comment on the business plan.

Summary

Purpose: opening a grocery store in the "Near the house" format in the city of Krasnoyarsk.

Objectives: supplying residents of the nearby area with food, opening a profitable grocery store in a large city - the center of the Krasnoyarsk Territory.

Initiator of the project

The initiator of the project is a private person who already has at his disposal 3 grocery stores of the same type. The entrepreneur has more than 5 years of experience in this business, and the outlets at his disposal have a profit during the entire period of work.

Investment costs

To open a retail outlet, investments in the amount of 1,400 thousand rubles will be required, which will be spent on renovating the premises and purchasing equipment. Due to the existing established relations with suppliers, the entrepreneur has the opportunity to receive products with a delay, which on average for all product groups is 15 days. This will allow you not to invest in working capital.

The distribution of investments by areas is presented in the following table:

Financing the project

The store opening will be funded from two sources:

own funds of the project initiator - 50% of the total investment amount
bank loan - 50% of the total investment amount

It is planned that the bank loan will be provided for a period of 5 years at 19% per annum on the security of a retail outlet owned by the initiator with an annuity schedule of loan repayment. The total loan amount will be 700 thousand rubles.

Payback indicators of the project

Based on the estimated costs and income of the grocery store, as well as on the basis of the prerequisites that will be discussed further in the financial part of the business plan, a model for calculating the payback of the project was built. The main payback indicators are presented below:

inflation - 10%;
simple payback period - 4.6 years;
discounted payback period - 5.6 years;
NPV - 1,363 thousand rubles;

These payback indicators indicate the high efficiency of investing money in opening a grocery store and the high attractiveness of the project for investors.

Product Suppliers

Due to the small area of the store being opened, it is not possible to place all possible suppliers of products on the shelf. In this regard, in each product group it is supposed to select one or two of the largest suppliers-manufacturers of products and work with him. The main suppliers have already been identified and work is already underway with them in other stores of the chain. In connection with the increase in the volume of purchases, it is planned to carry out negotiations to increase the discount from the base price list from some suppliers.

The store will try to work directly with manufacturers of products, but if the manufacturer is not present in the city or does not work directly with small stores or has less favorable terms of delivery, the store will work with wholesale companies offering these products.

Products

Today, the range of products in the chain's stores is quite stable and allows you to get the highest profit. A similar assortment is planned to be laid out in the new store. It will include:

vegetables fruits;
cigarettes.

Showcases with impulse goods are planned to be placed near the checkout.

ATTENTION!!!

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Investment plan

Investment size

The volume of investments is 1,400 thousand rubles. of which 900 thousand rubles. will go to repair the premises and bring it up to the requirements of the SES, and 500 thousand rubles. will be directed to the purchase of equipment. The table below provides a more detailed breakdown of investment costs:

Name of work / purchase of equipment	Qty	Price	Sum
Repair work		550 000,00	550 000,00
		150 000,00	150 000,00
Laying of water supply and sewerage		50 000,00	50 000,00
		50 000,00	50 000,00
Laying of computer networks		50 000,00	50 000,00
Sign making		50 000,00	50 000,00

Purchase of refrigeration equipment, including:
Banquet	2	25 000,00	50 000,00
Low temperature chest	4	15 000,00	60 000,00
Refrigerator for soft drinks	2	17 000,00	34 000,00
Purchase of commercial equipment, including:
rack	20	4 000,00	80 000,00
shelves	10	1 000,00	10 000,00
Purchase of POS terminals	2	40 000,00	80 000,00

Installation of refrigeration equipment		30 000,00	30 000,00
Installation of commercial equipment		20 000,00	20 000,00
POS terminals installation		26 000,00	26 000,00

Office furniture		50 000,00	50 000,00
Office equipment, including:
A computer	2	20 000,00	40 000,00
IFIs	2	10 000,00	20 000,00

TOTAL			1 400 000,00

Investment work and payment plan

The work plan for opening a grocery store is presented in the diagram below:

As you can see from the diagram, all work on the opening of the store is planned to be carried out in 9 months.

Below is a monthly payment plan for investment costs:

expenditures	1 month	2 months	3 months	4 months	5 months	6 months	7 months	8 months	9 months
Renovation of the premises	150 000	150 000	150 000	100 000
Laying of electrical networks and lighting		50 000	50 000	50 000
Water supply and sewerage works		50 000
Installation of security and fire alarms and video surveillance				50 000
Laying of computer networks				50 000
Sign making									50 000
Purchase and installation of equipment				100 000		290 000
Purchase of furniture and office equipment						110 000
TOTAL	150 000	250 000	200 000	350 000	0	400 000	0	0	50 000

Production plan

Premises

For the opening of the store, a premise was chosen in the area under construction in the city of Krasnoyarsk. The store will be located on the first floor of a newly built residential building and will have a separate entrance facing the street. Shop with an area of 150 sq.m. will have the following premises:

trading floor - 95 sq.m.
product warehouse - 25 sq.m.
bathroom - 4 sq.m.
room for director and commodity expert - 20 sq.m.
dressing room - 6 sq.m.

The layout of the premises is shown in the figure below:

Working hours

In connection with the introduction of the law prohibiting the sale of alcohol at night, the store will be open from 8-00 to 24-00 without a lunch break.

Manufacturing process

The business processes of this store will not differ in any way from the processes in other stores, but we will briefly describe:

The goods brought by the supplier's forwarder are delivered to the store's warehouse, where they are accepted by the store's merchandiser.
Information about the delivered cargo is recorded in the information system by the commodity manager and the loader moves to the place where all the products of this group are stored.
After the product of the group has run out in the sales area, the floor worker takes out the required amount of products to close the shelf.
The buyer, passing by and having made a decision to buy, puts the goods in his basket or cart and goes to the checkout.
When paying for the goods at the checkout, the buyer picks up his goods, and the information about the write-off of the goods from the store is automatically passed through the accounting system.

Production cost

In order to make a profit, a mark-up will be made on the purchased product, which will depend on the product group and supplier. The average markup and purchase price for the product groups planned for sale will be the following values:

Product group	Cost (RUB / kg)	Margin (%%)
Milk and dairy products	34,00	20%
Meat and meat products	354,00	25%
Grocery	46,00	20%
Bread and bakery products	13,00	20%
Juice-water	57,00	20%
Vegetables fruits	68,00	50%
Sweets	243,00	30%
alcohol	327,00	30%
Cigarettes	49,00	30%

milk and dairy products (yoghurts, butter, curds, cheeses, kefir, etc.);
meat and meat products (sausages, smoked meats, sausages, sausages, etc.);
groceries (cereals, sugar, salt, etc.);
bread and baked goods (bread, muffins, buns, etc.);
juices-water (juices, mineral and ordinary water, carbonated water, etc.);
sweets (sweets, cookies, marmalade, etc.);
alcohol (beer, vodka, wine, etc.);
cigarettes.

Marketing plan

Competition

The retail food market is very competitive. The city has several thousand grocery stores, several large and small grocery markets and several hundred grocery stalls offering both fruits and vegetables and alcohol.

However, today it is no longer planned to place grocery stores in this microdistrict, which will maximize the direction of residents of nearby houses to our institution.

Location

The location of the store is quite convenient. Firstly, it is located in a new district under construction, the cost of apartments is quite high, which will keep the store at a high level and increase not only the quality of service, but also the prices of products.

Range

Having similar stores in its network, the initiator of the project decided to provide the following range of products in the store:

milk and dairy products (yoghurts, butter, curds, cheeses, kefir, etc.);
meat and meat products (sausages, smoked meats, sausages, sausages, etc.);
groceries (cereals, sugar, salt, etc.);
bread and baked goods (bread, muffins, buns, etc.);
juices-water (juices, mineral and ordinary water, carbonated water, etc.);
vegetables fruits;
sweets (sweets, cookies, marmalade, etc.);
alcohol (beer, vodka, wine, etc.);
cigarettes.

Within the group will not be overblown due to the limited store space, the products in the group will be selected in such a way that they have the highest turnover.

SWOT analysis

Based on the conducted marketing analysis, a SWOT analysis of a new grocery store was carried out from various angles, where the strengths and weaknesses of the enterprise, as well as the difficulties and development opportunities, were identified.

Strengths:

location - the store is located in a microdistrict where there are no more similar grocery outlets, and the population has sufficient income to purchase products in sufficient quantities for this project;
the novelty of the store - new renovation, pleasant lighting, equipment will attract consumers to the store and not spend a long time on equipment repair.

Weak sides:

unknown brand will not allow to build up a customer audience very quickly;
in connection with the opening, it will take some time to find qualified personnel to work in the store.

Difficulties:

when one of the grocery stores of the federal network (pyaterochka, magnet, coin, etc.) is located in the immediate vicinity of this store, a strong drop in revenue is possible.

Possibilities:

obtaining additional discounts on products from suppliers with a good increase in sales;
expanding the range of products with good store traffic.

Price policy

The store will offer products at prices higher than the city average for two reasons:

apartments in the development area are aimed at buyers with an average income and above average;
the store is located in a residential area far from hypermarkets and discounters, which allows it to slightly raise the margin and get a little more profit due to this, because the consumer has no choice (in order to quickly buy something, he can only come to this store).

Prices for products by product group, average mark-up, share of sales are presented in the table below:

Product group	Cost (RUB / kg)	Margin (%%)	Share in sales	Price (RUB / kg)
Milk and dairy products	34,00	20%	11%	40,80
Meat and meat products	354,00	25%	15%	442,50
Grocery	46,00	20%	10%	55,20
Bread and bakery products	13,00	20%	2%	15,60
Juice-water	57,00	20%	9%	68,40
Vegetables fruits	68,00	50%	9%	102,00
Sweets	243,00	30%	19%	315,90
alcohol	327,00	30%	22%	425,10
Cigarettes	49,00	30%	3%	63,70
TOTAL	134,26	29%		173,31

The chart below shows the sales structure of the store's products:

Volume of sales

We will formulate a sales plan based on the area and seasonality factors of existing stores. The average sales volume of a store with a similar area is planned at the level of 1,500 thousand rubles. VAT included.

In addition, in connection with the recent launch of a similar store, we have information on the exit of such a point to maximum sales volumes.

Below is a table showing the seasonality indices for the grocery store.

Below are the coefficients of the store's exit to full sales:

As you can see from the table, it is planned that the store will reach the maximum sales level (taking into account seasonality factors) in a year.

Advertising strategy

In order to maximize the effect of starting a business, it is planned to conduct an advertising campaign at the time of opening the store and during its operation. As part of the advertising strategy, the following activities are planned:

production of a sign - 50,000 rubles. with VAT (included in the investment budget);
facade decoration - 76,000 rubles. with VAT (planned in the investment budget as part of the renovation of the premises);
distribution of leaflets and business cards - 5,000 rubles. with VAT in the first month of opening;
decorating the store with balloons by the opening day - 10,000 rubles. VAT included;
placement of information on price promotions in the elevators of nearby houses - 10,000 rubles. with VAT monthly;
holding price actions - 30,000 rubles. with VAT monthly.

Organizational plan

Entity

It is planned that the store will be registered in the same legal entity as the rest of the outlets of the initiator of the project. Therefore, he will work on the existing taxation system - income minus expenses and pay 15% income tax.

Personnel and staff structure

The staff of the newly opened store and their salaries are presented in the table below:

Position	Qty	Salary	Prize
Director	1	20 000,00	10% of store profits
Commodity specialist	1	18 000,00	2% of store revenue
Seller-cashier	3	15 000,00	1.5% of store revenue
Loader	2	10 000,00	1% of store revenue
Cleaning woman	2	10 000,00
Hall worker	2	13 000,00	1% of store revenue
TOTAL		86 000,00

The accountant will be outsourced.

The structure of subordination of store personnel is shown in the diagram below:

Financial plan

Prerequisites

To draw up a store payback model, we will use the following macroeconomic and tax prerequisites:

inflation rate - 10%;
discount rate - 11%;
income tax - 15% of the difference between income and expenses;
Personal income tax - 13%;
Contributions to social funds - 34.2%.

Payback indicators

Taking into account the previously mentioned prerequisites, we built a mathematical model for calculating the payback of the project, which showed the following results:

the term for building a model is 10 years;
inflation - 10%;

Project sustainability

In order to analyze the stability of the project to various negative and positive factors of influence, we analyzed what results the model would produce when product prices change (decrease or increase in margins), the volume of investments and fixed costs of the store. Based on the input data, the following table was built, where the NPV project profit indicator changes depending on the change in the input parameters:

Factor name	-20%	-10%	0	+10%	+20%
prices (margin)	1 678	3 456	5 648	7 782	9 813
fixed costs	7 023	6 342	5 648	4 973	4 223
investment size	4 632	5 189	5 648	6 128	6 732

Risk analysis

In order to analyze risks, we will divide them into 4 parts - political, economic, social, technological.

Economic

As it was said earlier, the most serious and strongly influencing risk for the store's activity is the opening near one of the federal brand supermarkets. These chains have good purchasing conditions and can, due to price reductions, greatly drag consumer demand to their side.

A decrease in consumer demand can also greatly affect the purchase of products in this particular store. Customers will go to discounters for basic purchases, and for purchases in our store they will only leave products of daily demand.

Political

Increasing tax rates or introducing new non-tax payments will slightly reduce the profitability of the store, as the sustainability analysis shows (an increase of 20% in fixed costs does not make NPV negative) will not make it unprofitable.

A critical factor may be the further strengthening of the fight against alcoholism and the introduction of either additional excise taxes and duties, or an increase in the number of hours of alcohol sales.

Social

As of today, we do not believe that this type of factor can affect our store in any way. The microdistrict is already inhabited, people in it live with average income, impoverishment or low birth rate will not be immediate.

Technological

Today, such a method of trade is developing as ordering products via the Internet and delivering them to your home. However, this type of trade is still in its infancy and will not greatly move the traditional type of trade in the near future.

conclusions

The above economic calculations of the example of a grocery store business plan show good rates of return and efficiency of the investment project. Therefore, this project will be of interest to both financial institutions for lending and private investors, and the initiator of the project can count on the successful attraction of funds and their quick return.

Modern shopping malls are not just tens of thousands of varieties of goods collected under one roof. The format of this institution has undergone significant changes over the past years, thanks to which it has become a completely profitable enterprise. Solid shopping centers exist today in almost every major city, and it will be quite difficult for them to compete. But if you set a clear goal for yourself, while having the financial ability to realize all your ideas, it makes sense to compete for a place in this niche.

Business in shopping centers is developing as actively as possible, since traffic in them usually always remains at a high level. But, if you try, in each of these establishments you can find both minor and rather large flaws. Your task is to analyze them carefully in order to avoid them in your endeavors. Study customer demand, the availability of additional services - all this will help you when working on your own project.

Business on business

Trade in various goods still occupies the main place in the activities of any shopping center. But, in addition to this, the number of additional services provided to visitors of this institution is growing and expanding. Considering the amount of time that visitors spend on shopping, as well as the fact that many parents have no one to leave their kids with, it becomes clear the need to open a children's playroom in the shopping center, where moms and dads can safely leave their children under the supervision of an experienced teacher. ...

Any business for the owner of a shopping center is just a source of additional income. Opening a new store in a shopping center is a common occurrence. But fast food outlets in which customers can quickly "starve the worm" will also be absolutely not superfluous in this establishment. Coffee shops, pizzerias, sushi bars - there may be several similar points, and rest assured - none of them will suffer from the absence of visitors.

It is very difficult to determine which direction of trade will be the most profitable in a shopping center. As a rule, the more goods are offered to customers, the higher the total turnover of the shopping center. But this, of course, will require huge areas. It is almost impossible to choose a suitable building from the existing ones in the city, and therefore most businessmen are inclined towards such an option as the construction of a shopping center. This will require a significant investment, as well as the need to coordinate your project in a huge number of instances. And it is difficult to say which of this causes a lot of panic in the entrepreneur.

A professional shopping center business plan will help you minimize possible risks, facilitate communication with officials and avoid unnecessary costs. It contains a detailed description of all stages of building a shopping center. Without the use of this most important financial document, it is impossible to imagine such a large-scale project - the role of an accidental error is too great.

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