Business plans: download a ready-made business plan with calculations. Ready-made business plans How to draw up a business plan: detailed instructions on how to write yourself

Food trade is perhaps one of the most popular destinations in our country. Many people say that people save on various things, but they will always buy food. The way it is. In this article, we'll take a look at a sample grocery store business plan. It is worth considering that the demand for this group of products also generates huge competition among entrepreneurs, so be prepared for the fact that you will have to constantly fight for a "place in the sun" in this business.

It is worth saying that the profitability of the grocery business is about 25%. You can start with both a large amount and serious investments, and with minimal costs.

General format of a point of sale

In short, here you can make a classification of options for launching this business. In your grocery store business plan, you will need to be clear about all these nuances and clearly know your next action plan.

1. Store size... It's one thing when you open a small retail outlet of 30 - 45 sq.m. and second, when you run a grocery supermarket. In general, in our country, there are several types of this kind of stores:

- hypermarkets and supermarkets. These are retail outlets with an area of 500 sq.m. and higher. Usually this niche is occupied by large retail chains: Ashan, Pyaterochka, Silpo and others.

- grocery stores and “standard” grocery stores. This is a format familiar to all of us, the size of such points reaches 300 sq. M. And it starts from 90 sq.m.

- small shops near the house. Such a business is also developing normally, its main clients are those people who do not want to go to the supermarket to buy bread and a pack of sour cream, but can buy everything at home without any problems.

- outlets with food products on the market. This is the cheapest investment point of view, but also a fairly competitive type. Since usually dozens of such points are concentrated in one place on the market, and it remains to fight the competition either by lower prices or by a constantly fresh assortment of products (in comparison with other sellers).

2. Service format... Will you have a self-service store in your store, which means buying all the equipment, from carts to surveillance cameras, or will customer service take place according to the classic scheme from behind the counter.

So, in our case, we will take as a basis a small grocery store located in a residential area of the city. Working hours from 8:00 to 23:00. Designed for people with low and middle income. Estimated store attendance is 70 people per day.

Premises

At the second stage, after registering as a private entrepreneur, you will need to find a room. When making a business plan for a grocery store, immediately indicate the size of the store, then start your search. It is advisable to take an area from 40 to 90 sq.m. These are the numbers for a small store in a residential area. If the goods are sold from the counter, then you can look at the premises and, starting from 30 sq.m. Keep in mind that a large amount of space will be occupied by racks, shelves and refrigeration equipment. You should leave enough room for your customers so they don't crowd around each other.

When choosing a location, you should first of all look at the flow of people (traffic) near this point in a particular neighborhood. Renting a room in the back of the yard, where no one will notice you, is not worth it - this is a deliberately failed idea.

Also, pay attention to the renovation. It must be! In order to open a grocery store, you will need to deal with SES and firefighters, and without normal repairs, they will not give permission to trade. Found a great space in a crowded place, but not renovated? You will have to do it, perhaps try to agree with the owner that you will make repairs at the cost of the rent or at least part of it.

Layout is also important. If you are developing a business plan for a self-service grocery store, then you will need to correctly locate the checkout counters and the shopping area. Install cameras. Some of the products can be sold from the counter, and the most popular ones can be put on self-service.

The entire assortment and racks should be divided into sections according to directions, for example, meat department, bakery products, cereals, vegetables, sweets, etc. This will help customers find products in your store more conveniently. Do not forget about related products: toilet paper, detergents, matches, disposable tableware, and more.

Equipment for a grocery store

You shouldn't save on equipment. Some of the equipment, for example, refrigerators, can be rented for a start, then you can buy everything of your own.

Below is a list of the basic equipment you will need:

Racks and shelves - up to $ 3000;
Freezer cabinet - $ 1000 / unit;
Refrigeration equipment - up to $ 2000;
Showcases - about $ 1300;
Cash register - $ 400;
Electronic scales - $ 500 - $ 700

Focus on well-known manufacturers of equipment, do not save. They will work 24 hours a day.

Where to find suppliers?

In a modern economy, suppliers of goods will find you themselves. As a rule, immediately after the opening of the store, sales representatives will come to you and offer a certain group of goods. Some of them can be found by talking with people who have already established business in other areas of your city.

There is another option - the purchase of goods in the wholesale food markets. As a rule, you can get the goods there a little cheaper than the suppliers offer, plus the choice is usually much wider.

At first, you will need to work on a prepaid basis. If you successfully cooperate with suppliers, some of them will give their products for sale.

How to choose an assortment?

When drawing up a business plan for a grocery store, the assortment should be given special attention. First of all, you need to draw up a portrait of the buyer. People with what level of income live in your area, and what goods should prevail at the same time. Usually, all the main product groups are brought in at the start, and already in the process of work for several months, the assortment is added, and something even leaves the shelves. So, for example, it will be possible to expand the range of vegetables, or bread from various manufacturers.

Staff

You will need 4 salesmen with a shift work schedule. Sellers will need to be trained to use the cash register. And the best thing is to draw up a clear instruction for customer service. It is these step-by-step instructions that are used in most large grocery store chains.

Guards will be needed in the case of self-service in order to protect themselves from attempts at theft.

Accountant, you can hire a person who will keep the bookkeeping, or outsource.

Salaries for employees are set at a fixed salary, excluding% of revenue.

When promoting a grocery store, you need to apply special marketing methods.

Signboard and showcases. Your store should stand out from the crowd of gray buildings. The name should be easy to remember.
Discounts for a specific product or group of products. You can arrange discounts on goods every week, people will get used to this and will come to you to take something else at a promotional price, a habit is developed.
Unique product. This can be inexpensive baked goods of our own production, the availability of fish of our own salted products, etc. Think, when drawing up a business plan for a small grocery store, for example, what "chips" you can offer your customers.

Approximate financial plan

The approximate total cost is $ 15,000 - $ 17,000.

Income from the store per month - $ 7000.

The average markup is 30%.

Net profit - $ 1200 - $ 1300.

The payback period is 1.5 years.

The initial investment amount is 532 000 rubles.

Break-even point reached on the fourth month of work.

The payback period is from 14 months.

Average net profit 46 000 rubles.

Return on sales 16 % .

2. Description of the business, product or service

In this business plan, we are considering a small grocery store with an area of 20-25 m2 in a residential area in a place with high traffic. It can be in a detached building or on the ground floor of a multi-storey building.

The food industry is very competitive. As a rule, on weekends, people shop in hypermarkets. However, due to the fact that often after work people need to buy certain products, and there is simply no time to go to supermarkets, the demand for convenience stores remains high.

Before opening a store, you need to carefully consider the assortment, pricing policy, and make a forecast regarding future sales of specific groups of goods. In other words, you need to calculate in advance what will be in great demand among buyers. There is no universal algorithm for compiling an assortment - almost all entrepreneurs are looking for "their product" by trial and error, conducting a thorough analysis of incoming demand and sales.

Here we present the most standard assortment range.

Meat and sausage products;
Vegetables and fruits;
Dairy products;
Grocery;
Confectionery;
Soft drinks;
Low alcohol products.

Also, to maximize profits, essential household goods (matches, soap, household chemicals, etc.) and pet food should be added.

Grocery store opening hours: 9:00 - 22:00 daily.

3. Description of the sales market

Customers come to the store near the house after work to buy the necessary food for dinner. Children, young mothers, pensioners also go to such outlets.

Analyzing the indicators of monetary income per capita in recent years, a positive trend can be noted: since 2009, the average per capita monetary income of Russians has almost doubled. (Information received from the official website of the Federal State Statistics Service of the Russian Federation)

Average monetary incomes and expenses per capita in Russia for 2009-2016, rubles.

As incomes grow, consumer spending grows. Consequently, the cost of food increases. Consumers are already choosing to buy better quality products.

Consumption of basic food products in the Russian Federation (per capita per year; kilograms)



Meat and meat products in terms of meat
including meat and meat products without category II offal and raw fat
Milk and dairy products in terms of milk
Eggs and egg products - pieces

Vegetable oil
Potato
Vegetables and food crops
Fruits and berries
Bread products (bread and pasta in terms of flour, flour, cereals and legumes)

This table confirms the stability of demand for food products, and also helps to navigate the assortment of the store. (Information received from the official website of the Federal State Statistics Service of the Russian Federation)

4. Sales and Marketing

5. Production plan

Let's outline the main stages of launching a grocery store.

Registration with government agencies

We recommend registering in the form of an individual entrepreneur.
The best code for registering a business will be the OKVED code - 47.2 - "Services in retail trade of food products, tobacco products in specialized stores."
After receiving the registration certificate, you need to draw up a lease agreement for the premises. It is necessary to obtain permits from the firefighters, for this the room must comply with all required standards: be at least the first floor, have an emergency exit, a fire extinguisher. In order for the sanitary-epidemiological station to give the go-ahead for the work of a grocery store, it is necessary to prepare:

contract for the sanitization of the premises;
garbage collection agreement;
food waste disposal contract;
sanitary books for all employees.

The store must be equipped with a consumer corner with copies of licenses for the sale of alcohol and tobacco products, certificates of quality and compliance with SES standards, a certificate of registration of a legal entity, a book of reviews and suggestions.
It is planned to use UTII as a taxation system. We believe that this is the most favorable taxation regime for a store, when the amount of tax does not depend on the income of the business.

Search for premises and repair

A potentially profitable building is located no further than 100-150 meters from four high-rise buildings (which are home to about 1500 people).

The following requirements are imposed on the premises:

The premises can be either owned or rented;
Room area - from 20 m2 to 25 m2;
Availability of sewerage, water supply, utilities, powerful electrical networks for refrigeration equipment that meet the technical requirements of the equipment;

Accessibility of access roads to the building.

Supplier search

Particular attention should be paid to finding suppliers. The best option is the delivery of products from large wholesalers on a cyclical schedule, it can be carried out on its own. A promising option is the purchase of agricultural products directly from farms. Such a solution will save money on intermediary services and provide buyers with fresh and high-quality products.

6. Organizational structure

As a rule, when one outlet is opened, the owner of a grocery store himself becomes a manager and does not charge himself a salary to minimize taxes.

Main staff:

2 sellers working in shifts 2/2;
cleaning woman.

Basic requirements for sellers:

activity;
high communication skills;
benevolence;
honesty;
discipline;
a responsibility.

Sellers are required to have medical records.

Each seller has a salary of 12,000 rubles. and the bonus, which is calculated as follows:

Premium part of salary - 5% of proceeds

The cleaning lady has a fixed salary of 10,000 rubles.

The full calculation of the payroll with the bonus part and insurance premiums is presented in the financial model.

7. Financial plan

The investment in opening a grocery store looks like this.

Modern shopping malls are not just tens of thousands of varieties of goods collected under one roof. The format of this institution has undergone significant changes over the past years, thanks to which it has become a completely profitable enterprise. Solid shopping centers exist today in almost every major city, and it will be quite difficult for them to compete. But if you set a clear goal for yourself, while having the financial ability to realize all your ideas, it makes sense to compete for a place in this niche.

Business in shopping centers is developing as actively as possible, since traffic in them usually always remains at a high level. But, if you try, in each of these establishments you can find both minor and rather large flaws. Your task is to analyze them carefully in order to avoid them in your endeavors. Study customer demand, the availability of additional services - all this will help you when working on your own project.

Business on business

Trade in various goods still occupies the main place in the activities of any shopping center. But, in addition to this, the number of additional services provided to visitors of this institution is growing and expanding. Considering the amount of time that visitors spend on shopping, as well as the fact that many parents have no one to leave their kids with, it becomes clear the need to open a children's playroom in the shopping center, where moms and dads can safely leave their children under the supervision of an experienced teacher. ...

Any business for the owner of a shopping center is just a source of additional income. Opening a new store in a shopping center is a common occurrence. But fast food outlets in which customers can quickly "starve the worm" will also be absolutely not superfluous in this establishment. Coffee shops, pizzerias, sushi bars - there may be several similar points, and rest assured - none of them will suffer from the absence of visitors.

It is very difficult to determine which direction of trade will be the most profitable in a shopping center. As a rule, the more goods are offered to customers, the higher the total turnover of the shopping center. But this, of course, will require huge areas. It is almost impossible to choose a suitable building from the existing ones in the city, and therefore most businessmen are inclined towards such an option as the construction of a shopping center. This will require a significant investment, as well as the need to coordinate your project in a huge number of instances. And it is difficult to say which of this causes a lot of panic in the entrepreneur.

A professional shopping center business plan will help you minimize possible risks, facilitate communication with officials and avoid unnecessary costs. It contains a detailed description of all stages of building a shopping center. Without the use of this most important financial document, it is impossible to imagine such a large-scale project - the role of an accidental error is too great.

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Let's give a simple example of a business plan. It should be borne in mind that this is only one of the possible options, and it is presented in a very compressed form.

Target: To produce confectionery, mainly cakes, for the residents of the city. Take a leading position in the upper price segment in this market.

Tasks:
1. Create a compact confectionery shop.
2. Provide the production process with the necessary raw materials and labor, some of which will be hired.
3. Initially occupy 30% of the market segment through the implementation of the developed marketing strategy, which implies squeezing out the main competitors with dumping prices and new recipes for the consumer.
4. Attract the missing investment funds in the bank secured by the available real estate.

An example of drawing up a business plan for an enterprise

Let's consider an example of a business plan for a production. It is planned to open a small tailoring atelier. Let's consider how promising this business is in a specific market.

1. Summary. Opening of a small production facility from January 1, 2014. Ownership - LLC. The planned term is 42 months.

2. General provisions. Purchase of equipment that will allow using a variety of fabrics and performing various finishes. It is planned to partially attract borrowed funds for the purchase of equipment and rental of premises. The sewing service will be provided to the population, as well as to legal entities in need of special clothing, as well as sewing curtains and bedding for subsequent sale.

3. Market analysis and marketing plan. At the moment 350 enterprises are represented on the market. Due to strict adherence to deadlines and quality, it is planned to create a positive image of the company, which will allow it to occupy a niche in the market.

4. Costs. The estimated direct and variable costs, including salaries and premises rent, for 3 years will amount to RUB 13.5 million. Of these, own funds are 50 million rubles. The planned volume of sales will be 15 million rubles, which, after deducting tax deductions, will allow the project to reach recoupment by the end of the third year.

5. Production schedule. Release of 1000 units of goods.

6. Investments. Attracting partners on the terms of joint business.

A short example of a business plan

If you are about to open a shoe repair shop, then in its most general form, developing a business plan for example looks like this:

- Fixed costs (equipment) - 300 thousand rubles.
- Variable costs (threads, glue, rent) - 10 thousand rubles.
- Required investments - 100 thousand rubles in the form of a bank loan at 23% per annum for 10 years with - a progressive scale and a deferral of repayment for 1 year.
- Form of ownership - IP
- Tax deductions 24 thousand rubles.
- Planned revenue - 20 thousand rubles per month.
- Revenue in 1 year - 97 thousand rubles.
- Financial result - 73 thousand rubles.

As a result, the entrepreneur has a reason to invest in this project. The safety margin is large enough so that possible deviations from the forecasted values do not lead to financial ruin.

An example of a business plan with calculations

The opening of a small store that sells used children's items also requires a preliminary assessment. Enterprise business plan example:

The assessment of the goods purchased from the population will be made on the basis of the cost of 1 kg.
First, you need to make an assortment of 100 units.
The cost of 1 kg is 400 conventional units. One item weighs on average 1 kg. Thus, the cost of the product will be 100 * 100 = 40,000 USD. The cost of replenishing the working capital will be 100 units, which equals 10,000 USD. per month
The lease of the premises will amount to $ 10,000.
Variable costs, including advertising and unforeseen expenses - $ 10

Sales volume in the first 6 months will be 130 items per month;
in the next - 280 items per month.
The unit price on average will be equal to 250 USD.
Revenue for 1 year = 130 * 250 * 12 + 280 * 250 * 12 = (10,000 * 12,000 + 40,000 + 10,000 * 12 + 10,000 * 12,000) = 420 195 - 361 240 = 58 955.
The tax will be $ 25,000.
Financial result - 33,955 c.u.

At first glance, the business seems attractive, given the low entry costs and quick payback, but after performing a simple calculation, the entrepreneur will come to the conclusion that the profitability is very low and, although the risk is low (the product is in stable demand), it is unprofitable to engage in this business without reaching a scale ...

View a sample business plan

Schematically, planning, for example, growing vegetables looks like this:

1. Summary. This is a summary of the remaining pages.
2. Marketing part. Who will be the buyer and how will it be possible to conquer the market? Estimated part - 5 tons of carrots at 100,000 USD
3. Costs. Lease of a land plot and inventory - 27,000 USD
Remuneration for hired labor - USD 30,000
4. Revenue- 23 USD
5. Sources of funding. Bank loan for 50,000 USD at 18% per annum for 10 years.
6. Financial result- 9 USD

This activity in the execution of the pessimistic scenario in the first year will not bring income at all. In addition, an entrepreneur will be able to fully work and invest in development only in the field of repayment of the entire loan amount.

Download ready-made examples of business plans

On this resource you can download examples of business plans for free. Downloading the file makes it possible to get acquainted with more detailed calculation options, which will allow not only to understand the essence, but also to make, by analogy, your own calculation-justification of the expediency of investing funds.

If you have no experience at all, it is not at all necessary to order the development from a specialized company. It is enough to get acquainted with an example of planning for a similar activity, where you can study in detail the features of market analysis and the calculation of production costs of a particular business.