The house of horror in san diego online broadcast. Eight hours of horror in the scariest house in the world. Step-by-step plan for starting a fear room business

Natalia Krechetova already plans to expand her business, actively sell franchises and create new projects. About how she manages to make money on strong emotions, she tells "Kontur.Zhurnal".

From sketches to a business plan

I never had a goal of becoming an entrepreneur, in 2010 I graduated from Russian State University tourism and service in the specialty "computer analyst". For about three years she worked in a Moscow digital agency as an SMM marketer, was a popular video blogger in Perm.

His own business started with a childhood dream and perhaps a little naive desire to create a real haunted house. By 2009, I had a plan for a completely new attraction, which would cause people not only fear, but also a whole range of different emotions, give them an experience that they would gladly share with friends later. At that moment, no one believed in my idea, but I really wanted to create something really unusual. It was difficult for me to clearly communicate my idea to someone else, but I had a vision, I was confident that people would like the Black Room.

Until there was start-up capital to start a business, I drew sketches of scenery, thought over every little thing and transferred everything to paper. Soon I had a fairly detailed model of what should be inside the future attraction. The business plan appeared in the second stage - it was needed to participate in the regional competition of student business projects "Big Okhota". Now I can already say for sure that those first plans turned out to be rather far from the final result.

Abandoned buildings and pine forest

The initial investment in the Black Room was my own savings. It is very difficult to attract outside money to a new attraction, such a business is not like opening an understandable online store or a service for repairing washing machines. The help of my brother helped me a lot at the start, and after much doubts he supported me. Probably, if not for him and his help, the attraction would have remained in my dreams.

At the stage of entering the market, the most great complexity arose with a room for a future attraction. Finding the right one turned out to be a daunting task. We needed a corridor-room type premise with a low rental price. I found it by accident: I came to look at one room, and when I was about to leave, I noticed our current buildings on the territory. They, of course, were in a terrible state, they had been abandoned for 10 years. But my brother and I cleared everything, took out all the rubbish, laid the floors, made windows and doors. In appearance, the buildings are small, but inside they seem huge, in them visitors easily lose their orientation in space and time. Now we already have two buildings, next to a pine forest, squirrels, woodpeckers and the cleanest air, so there is where to take a breath and relax after the attraction!

Non-standard option for rest and crisis

When we entered the market in June 2012, there were practically no competitors. The Panic Room in Gorky Park (lasting 80 seconds) does not count. The niche was completely free and there weren't even potential competitors on the horizon. Immediately after the opening of the Black Room, the wow effect and word of mouth were triggered. I put a piece of my soul into the attraction, did what I myself would like to visit and see. And people felt it.

There are a lot of peculiarities of working with clients. In the process, I closely followed the reaction of people, what emotions they have, what they then write in blogs and social networks. She even carried out an internal classification of clients: there are "fast people", "researchers", "commentators", "cowards" and many other types. Now we are positioning ourselves as an attraction of fear and adventure, in which everyone gets a lot of unforgettable emotions. We surprise, we make people laugh, cry, be afraid.

In the winter of 2014, other fear rides appeared in Perm, which copied us. The same period saw the boom of quest rooms in the region. But we are still the first. The development of the "Black Room" continues: the wishes of customers are taken into account, adjustments are made, something is added. We try to become more interesting so that the emotions experienced by clients are deeper, sharper, more diverse.

Now we are developing a franchise in Magnitogorsk, thinking about the third building of the attraction and new projects . I am not telling anyone about them yet. I will only say that they will again be directed to unusual emotions, will again surprise and delight.

During the crisis, many residents deny themselves their usual entertainment, visit restaurants and movies less often, spend more time at home and watch TV. Entertainment is not food, you can refuse them for a while. But the "Black Room" is rarely included in the list of standard routes for recreation, so we have a decline, if there is, it is quite small.

If you decide to become an entrepreneur, then do your business with heart. First of all, think about the product, make it high-quality, cool, think over every detail and every situation, and in the very last case, think about money. After all, if the business is cool, then the money will come anyway.

About two months before the opening of the attraction, my entrepreneur friends asked me: “Do you have a business plan?”, “How much will it cost to visit the attraction?”, “When will it pay off?” At that time, I had no answers to these questions, even approximate ones. They laughed at me. To be honest, we figured out how much a visit to the attraction would cost two days before the opening, as it was necessary to write an announcement on social networks. And the attraction paid off in just four months.

55-year-old San Diego resident Russ McCamey and his girlfriend Carol Schultz have opened "Phantom Manor", the world's scariest horror house, where visitors are bound to be tied up, forced into a snake cage and doused with slippery fake blood. Incredibly, there are already 24 thousand people in the application queue. No one has ever withstood all the tests, not even the marines and extreme lovers, and dozens of adult men ran out of this room with tears in their eyes.

(11 photos total)

1. Visitors to the "Phantom Manor" with their hands tied were doused with fake blood.

2. Only two people can be in the mansion at a time.

3. Visitors must endure close contact with spiders and snakes.

4. Trials in the house of horrors can last up to eight hours, but no one has ever been able to overcome all the way from start to finish.

It is absolutely free to visit the McCamey mansion, and believe me, its owners are making every effort to diversify the tests. Before entering the house, daredevils must pass the obligatory medical checkup and obtain an appropriate permit confirming the absence of serious illnesses. Only persons who have reached the age of 21 are admitted.

5. The extreme enters the room, the walls of which are completely covered with artificial blood.

6. Grown men often leave the mansion with tears in their eyes, even the Marines and avid extreme sportsmen cannot withstand such stress.

7. Founder Russ McCamey and his girlfriend Carol Schultz change the subject of the test every year.

8. Visitors over the age of 21 can visit the "Ghost Manor" absolutely free of charge.

A loyal fan of horror films such as Psycho, The Texas Chainsaw Massacre, and The Haunted House, McCamey decided to found the “scariest house” with smoke and mirrors that would make even grown men cry. The couple spent more than 500 thousand dollars to realize their dream. “You will not find anything like this all over the world. It's like reliving your own horror movie. The mansion houses four different rooms designed specifically for hardcore fans who dare to go through it. All tests are highly interactive. These experiences and obstacles should show you what you can and cannot do, ”McCamey explains.

9. The couple spent over 500 thousand dollars to realize their dream.

10. Before entering the house, daredevils must undergo a mandatory medical examination and obtain appropriate permission.

11. Horror fan McCamey described his "Phantom Manor" as "Indiana Jones on steroids."

The interactive adventure is described as a real-life horror movie that visitors can record on camera, look at themselves from the outside, and relive all that fear once again. Everyone has the opportunity to watch the tests of other people using an online broadcast, one session of which lasts from four to eight hours.

We bring to your attention another business idea in the field of entertainment services: "a very scary attraction MONSTERIUM". The attraction is based on the psychology of human fear and is a cubicle measuring 2.5 by 3.5 meters, which is freely located on an area of ​​10m2. This is a kind of alternative to the classic dread rooms, which took up a much larger area and, accordingly, they could not be placed everywhere. And now, finally, the business has the opportunity to acquire a truly "compact" fear room.

According to the manufacturer, the attraction is really scary. The attraction uses zombie dolls that are not inferior to the characters of Hollywood films. The effect of fear increases when, before entering the room, you are notified that the administration of the attraction is not responsible for your emotional state.

During the session, the client's state is captured by the camera. Then the photo is handed to the participant of the attraction, and now he can share his emotions with his friends and colleagues.

IN this business word of mouth effect can work, when one satisfied customer can bring five more interested persons with him.

How much money is needed to start this business

The price of such a miracle attraction is 560,000 rubles. The amount is not small and such investments, especially for a novice entrepreneur, still need to be able to recoup. The first and main criterion for success here will be the choice of the place to install the fear room.

It is advisable to install such a booth in passable places, such as:

• Large shopping centers;
• Entertainment complexes and cinemas;
• City amusement parks;
• Embankments, places of large concentrations of tourists and vacationers. It is especially profitable to install such a booth in resort towns.

The undoubted advantage of placing a panic room in a shopping center is that our business becomes independent of the season, which cannot be said from placing a business in a summer park or on the embankment.

And also at the expense of investments. You can try to apply for participation in grant support for start-up entrepreneurs, within the framework of which you can be compensated up to 300 thousand rubles for the purchase of an attraction. For more information about the conditions of support, please contact your local administration or the business support center in your area.

Do I need a permit to open an amusement ride business

If you are a beginner entrepreneur, then in order to start a business, it is enough to register individual entrepreneurship in the local IFTS, choose a taxation system (STS) and register with off-budget funds as an employer. After receiving all the documents, you can go to negotiate a lease account with the management of the shopping center or the local administration, if a state site is leased for the installation of the attraction.

How much can you earn from the fear room

Let's calculate the approximate income from this attraction.

Let the average permeability shopping center is equal to 5000 people per day. According to pessimistic forecasts, only one person out of 200 passing through will use our service, that is, 0.005% of general flow shopping center visitors. The total number of clients per day is: 5000 people. * 0.005% = 25 people. With a ticket price of 200 rubles / person. revenue per day will amount to 5,000 rubles, respectively, 150,000 rubles per month.

Now the consumable part:

1. Renting 10m2 in such a shopping center will cost at least 20,000 rubles / month. ;
2. Salary for two operators - 15% of the proceeds or 22,500 rubles / month;
3. Insurance deductions for employees and individual entrepreneurs - 9750 rubles / month;
4. Taxes, simplified taxation system 6% of proceeds - 9000 rubles / month;
5. Other administrative expenses and advertising - 10,000 rubles / month.

Total expenditure: 71,250 rubles per month.

Attraction profit: 150,000 - 71,250 = 78 750 rubles per month.

With a starting cost of 560,000 rubles, the investment will pay off in 7 months.

If the traffic of a shopping center or other place is higher, accordingly, the income will be higher.

At the same time, it is important that the booth is located on the first floor, at most on the second in a good visibility zone for each visitor of the shopping center.

If there is no such business in your city yet, then you can have time to “skim the cream”.

There are also disadvantages in this business! In small towns and villages it is better not to open up. Why? Because, having visited your attraction several times, people no longer need it, the monotony becomes boring. Therefore, it is necessary to install a fear room where there is a large flow of visiting people, tourists, well, or in cities with a population of 100 thousand people or more.

Step-by-step plan for starting a fear room business

Pay attention to the acquisition of everything necessary equipment which can provide an exclusive interior to the attraction. You can order equipment in special franchise companies that provide aspiring entrepreneurs with everything they need. The entrepreneur himself needs to take the following actions:

• go through the standard procedure for registering an individual entrepreneur;
• hire staff;
• draw up an agreement that will be signed by all visitors to the dread room. Under its terms, the entrepreneur does not bear any responsibility for the potential mental trauma that visitors to the panic room may receive.

What equipment to choose for starting a business

The cost of a standard dread room franchise today reaches several million rubles. The equipment provided for the use of a businessman includes:

• attraction plan;
• walls, furniture, signboard;
• various themed decorations, props, animated figures;
• lighting devices, various special effects;
• aroma spraying systems.

What OKVED to indicate when registering a business

When registering a fear room business, you should indicate the OKVED code 93.21.

What documents are needed to open a panic room

Starting a fear room business does not require licensing, but an entrepreneur needs to collect paperwork to register a business. This list includes:

• application for the opening of individual entrepreneurship;
• copies of the identity card;
• receipt of payment of state duty;
• a copy of the act of registration with the tax office.

The registration procedure itself can take about a month.

What taxation system to choose for business registration

Fear room business management technology

The profit of the attraction directly depends on how all the dolls and special effects affect human psyche... The visitor to the room should be interested and excited. If the adrenaline in his blood has reached the desired values ​​(otherwise why should he go to this attraction), then later he will want to go there again, the main thing is to change the surroundings. Children in the panic room should only be present with adults. main the target audience- these are adolescents and adults up to 35 years old.

Diversify weekdays, step out of your comfort zone or arrange a family adventure - now in Moscow there are many places where the level of adrenaline in the blood goes off scale. We have selected the best ones.

Horror movie characters in one room

The Moscow Museum of the Rise of the Machines in 14 rooms contains the heroes of the most popular films of the last decades. But among the good-natured minions, Spider-Man and Transformers, you can meet even more terrifying characters. Children from 6 years old are recommended to enter the Hall of Horrors, models from the films "Friday the 13th" and "HellRaisers" are exhibited here, you can meet Count Dracula and the doll of the maniac Chakki. All models are made with frightening precision, lighting and sound make the blood freeze in your veins, and characters like Freddy Krueger can even come to life and offer to take a frightening selfie with them.

Where to go: Museum of the Machine Uprising, Volgogradsky Prospect, 42, bldg. 2

Price: weekdays 400-500 rubles, weekends 500-700 (all halls are available by ticket)

More details on the website: http://msk.musbot.ru/

Age 6+

Ghostbusters at VDNKh

On April 20, a unique mixed reality attraction "Ghostbusters" starts operating in the VR-amusement park VIRTUALITY at VDNKh. If in the past the horror labyrinth was a narrow corridor with actors disguised as zombies and mummies, with creepy sounds from speakers and styrofoam decorations, today it is an ultra-modern format. virtual reality! The participant seems to be the hero of a horror movie: he himself walks through a strange abandoned mansion filled with ghosts, monsters and other monsters.

You will find yourself in a real play space with a total area of ​​one hundred square meters. All obstacles and objects virtual world are accurately reproduced on the site, so they will have to be overcome not in a virtual, but in a completely physical sense: step over, push away, bypass. Not only sight and hearing work, but also the sense of touch, which makes the immersive experience incredible. Other attractions of this format are already successfully operating in the Park: Mission Mars - a small but exciting quest around the Red Planet, as well as Mars Drive - a virtual race across Mars on real ATVs.

Where to go: VR-amusement park VIRTUALITY at VDNKh, pavilion 55

Price: admission is free, games - from 100 to 350 rubles

More details on the website: http://park-vr.ru

Age 6+

Backstage Tours of the Vampire Ball

At the MDM Theater on Frunzenskaya, you can not only visit the chilling musical "Ball of the Vampires", but also go behind the scenes - in the gloomy castle of Count von Krolok. Tours run twice a day - at 17.00 and 22.30. Backstage tour participants will visit the most remote rooms and learn everything about the local bloodthirsty inhabitants: what they eat, what they wear, where they sleep.

Here you can see everything that was hidden behind the stage smoke and light from ordinary spectators: luxurious vampire costumes, magnificent decorations in the neo-Gothic style and even genuine household items that were used by real people who lived a century ago. And even try artificial blood! Schoolchildren will be interested to learn the symbolic meaning of the heraldic sign of Count von Krolok, decipher his messages, touch the teeth and wigs of vampires, climb under the dome of the castle where bats live, and also find the costume of the progenitor of all vampires, the ruler of Wallachia, Vlad Tepes Dracula.

Where to go: Theater MDM, Komsomolsky prospect, 28

Price: 700 rubles

Details on the website: http://stage-musical.ru/tickets/backstage_vampires

Age: 6+

Maze of fear

The Moscow labyrinth of fear, according to many visitors and fans of the genre, is one of the most terrifying in the world. Frightening sounds, dim lights, unpredictable traps and the atmosphere of Hollywood horror films ... the darkness of the dungeons of the Labyrinth of Fear is constantly deafened by the screams of frightened visitors. Here you can test your courage alone or spend some unforgettable hours with friends, bumping into another terrible surprise. In any case, strong emotions are provided for you.

Where to go: st. Novy Arbat 15/1, VDNKh, Prospekt Mira, 119, Pavilion 55

Price: 350 rubles

More details on the website: https://mazeoffear.ru

Age 6+

Reptile exhibition

Imagine rows with reptiles of various shapes and types: snakes, lizards, spiders, worms and other cute insects. You can buy some of them, and the owner gladly gives you a stroke. It's creepy to touch the cold and smooth scales, isn't it? The organizers are also running a repost contest, in which the winner will receive a Royal Python reward! "Reptilium" is 300 sq. meters and hundreds of species of living snakes, lizards and spiders. The first exhibition and sale of terrarium animals in Russia will take place on April 15 at the Chaika Palace of Culture. Admission is free by prior registration on the website http://reptilium.ru/

Where to go: DK "Chaika", pr. Budyonny, 14

Excursion to the quarries of Syana

Syany is the largest system of artificial stone quarries near Moscow. The total length of the passages is about 19 km. The cave has no lighting, paved paths and other tourist benefits, but there are real bats, huge underground grottoes, mesmerizing stone statues and mystical labyrinths. The tour will take about five hours. Extreme sensations are provided for you, but the hike is absolutely safe, therefore, children from 6 years old accompanied by their parents are allowed to participate. Here you can get acquainted with underground folklore, customs and even with the underground deity - the keeper of the caves, Aristarchus, see the underground life: grottoes equipped for habitation, paintings on the walls and even a consecrated Orthodox church under the ground. Excursions are carried out as introductory walking, and in the "full immersion" mode, with an overnight stay and cooking hot food.

Where to go: the village of Novlenskoye, Domodedovsky district.

The Perm summer, after staying for a week, disappeared somewhere. The city is pouring rain again. Beach and swimming are canceled. Where to rest and have fun in Perm, hiding from the weather? "KP" found out what unusual attractions are inviting Perm residents.

Fear attraction "Black Room"

The attraction is located on the territory of the former camp, which is at Vstrechnaya, 33, in an abandoned house. Where else can a real fear room be? Here you can feel like a character in a horror movie: sounds that make your hair stand on end, cockroaches, spiders, an eerie interior ... In general, a complete set.

Typically, a visit to the "Black Room" lasts an average of 20 - 40 minutes, depending on how strong the nerves of the visitors are. Photo and video filming is prohibited here, but you can purchase photos taken with infrared cameras located inside. The cost of the service is 100 rubles (for 10 photos).

The attraction works by prior reservation. Moreover, only those who are already 14 years old are allowed here (from 12 years old with their parents).

On August 14 at 19.00 in honor of the anniversary of the film "Saw" (it was filmed 10 years ago), the second building of the "Black Room" will open. It will be decorated based on the aforementioned film.

Where: st. Counter, 33.