Planning Motivation Control

How to successfully host a quick date party. Business idea: organizing quick dates. Target audience of the event


* Calculations use average data for Russia

Today, one cannot surprise anyone with marriage agencies; this type of business has become quite widespread due to its effectiveness. However, not so long ago, a new concept of mixing lonely people was proposed, which quickly gained popularity in the countries of Western culture. These are the so-called fast dating, or in the original speed-dating. They consist in the fact that there are single women and men in the same number, after which they are invited to a pre-agreed institution, and there they will have to quickly get to know each other.

Usually, girls sit on one side of the table, and the guys change from one girl to the other until everyone gets to know everyone in private. The conversation between the couple is short, this is required by the rules of the event, and therefore people immediately move on to acquaintance. After all this, people leave their preferences anonymously on special sheets, the organizers check for matches, if they are found, then personal contacts are sent to the people they like. As a result, several couples can be found during the evening, which is much more efficient than the work of a simple marriage agency. However, speed-dating is not aimed at doing something for the client, it just finds a place for people who are open for dating and communication, and then everything depends on them. In this regard, speed-dating only helps in resolving the client's problem, but does not fix it on its own, so the contingent here is usually very different from the clients of the marriage agency.

That is why we can say that marriage agencies will not competitive firms for a fast dating business. As for direct competitors, even in big cities today such a business is not yet very common, it is just developing, so the newcomer has every chance to take his place. At the same time, speed-dating can also be aimed at completely different people, the main thing is to correctly develop the concept of your business and offer your customers something that competitors do not yet have. In fact, in such an endeavor, there are many opportunities to attract customers through unusual solutions.

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Speed ​​dating is focused primarily on young people, therefore, some interesting and spectacular events are offered, which are more likely to take place in the format of a party after they meet. In the classical sense, speed-dating is just a short-term dating session, after which all the participants disperse. However, such events were chosen not only by single people, but also simply by those who are looking for communication or new experiences, and their percentage is already quite high among event visitors. That is why speed-dating can slightly change the format depending on what the client is expecting and what competitors are offering him. Therefore, this line of business is more suitable for creative people, sociable, those entrepreneurs who know what modern youth needs and what may interest her.

However, do not forget that initially speed-dating was mainly aimed at people who have good income, but has absolutely no time for personal life, so they needed quick acquaintances, which initially carry romantic or even erotic overtones. Today, speed-dating is loved by a very diverse audience, and therefore it is necessary to take into account the interests of everyone, holding events different in their subject matter.

This type of business is difficult to classify, but it is best suited (OKPD 2) 93.29 Other entertainment and recreation services. In accordance with this, the OKVED code is selected. You can register as individual entrepreneur, and if there is a need for registration legal entity, then it is better to choose a society with limited liability... This is due to the fact that a simplified taxation system is available to an individual entrepreneur and a limited liability company, which allows transferring in favor of the state no more than 6 percent of income or 15 percent of operating profit. Registration of a legal entity is an order of magnitude more difficult than registration of an individual entrepreneur, and since in this business you will probably not have to be responsible for your own property, it is better to remain an individual.

You will not need your own office or premises for work, because all events will take place in cafes, restaurants and bars rented for the evening. Thus, significant savings can be made without paying a monthly rent, although some quick-dating organizations have their own dealership where they receive clients. However, usually such organizations also practice the work of the usual marriage agency, for which they need an office. In any case, if there is a need for your own premises, then you do not need to find an office that is too large, one or two employees will work in it.

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Particular attention should be paid to the placement of information on all thematic resources. It is also advisable to create your own website, which will provide all information about the organization, draw up a schedule of evenings, indicate prices and conditions for participation. In addition to creating a site, if there are a large number of competitors in the region of operation, then you will have to pay for the optimization of the site so that it will be on the first pages during search queries. In addition to the site, you should create your own pages in in social networks, in which you can find a very large number potential clients... Some social networks offer advertising promotion on their portal, which can also be very effective. At the same time, advertising in local media mass media certainly will not justify the funds invested in it, so you will not have to deal with it.

The most serious difficulties can arise at the stage of finding premises, because each time you will need to find a new hall for the event. Depending on the theme of the party, the institution can also be different, but in any case, it is necessary to rent an entire hall for several hours, in which no one can enter, except for the participants of the event. At the same time, the staff of the institution also serve the participants, but usually everything is limited to the provision of one free drink. Only free it is very conditional, because its cost was originally included in the cost of the ticket. In any case, the staff of the institution itself must also be in the hall with the organizers.

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Usually such events last no more than two hours, if a full-fledged party is not supposed after the end of the acquaintance, but the time is chosen most convenient for potential clients, that is, it is usually evening. There is successful experience the work of companies that hold parties every day and even several times a day, although customers are mostly comfortable attending dating evenings on weekends. As an institution should be selected depending on the contingent and age group of visitors, an unpopular institution can alienate a significant part of the participants. Moreover, you need to find restaurants, cafes, bars and clubs that count on long-term cooperation and are ready to host parties on a regular basis. On the other hand, after each event, you need to collect feedback from visitors in order to understand all the advantages and disadvantages of the evening spent, and if a large percentage of participants do not like the service or the institution itself, then this is a serious reason to think about whether to cooperate with it in the future.

The rental price can be very different depending on the level of the establishment, and most importantly, on the size of the room provided. Sometimes more than 30 people take part in fast dates, so you need large rooms, comfortable and spacious. If it is assumed that there will be few people, you will have to pay about three thousand rubles in an average club or restaurant for one hour of rent, if there are enough people, then you need to count on about 5-10 thousand. Also, you should not rent constantly noisy establishments, only if the proposed premises are not completely soundproofed. The atmosphere on fast dates should be light, calm and relaxing, so lounge bars can be a very good venue. However, if after meeting some kind of party is expected, then in this case clubs are best suited.

The work requires the involvement of a small staff of employees, moreover, an entrepreneur can independently cope with all tasks by hiring one or two assistants. The entrepreneur himself must perform the administrator and organizational work, while assistants can communicate with clients by phone or via social networks, find them and promote services. If a group of friends started such a business, then they will easily cope with all tasks without involving outside help... To solve all other tasks that do not relate to making a profit for the organization, you need to turn to outsourcing companies, which will perform them monthly for an entrepreneur. In this type of business, complex accounting and tax reporting is not assumed, payment of utility bills and security is not required, so monthly expenses will be small. Employees, as a rule, receive not a fixed salary, but a percentage of income, because they also indirectly affect the number of visitors, promoting the services of the enterprise.

Quite often, special guests are invited to events of this kind, who can host a follow-up party or simply act as a date planner. In this case, speed-dating becomes not only direct information and finding couples for single people, but also an entertainment event that lasts much longer, but also costs accordingly. In fact, for people who just want to find interesting person for further communication outside the event, what kind of service is not interesting, any special guests and corresponding parties will be in demand among young people who are looking for new and original forms of leisure, but are not critically interested in finding relationships.

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The rest of the costs will not be too large, you may only need to print out the promotional material and sympathy sheets, but these are insignificant printing costs, which even one party will more than cover. It is also worth taking care of the transfer of invitations to clients if you need to receive money as a deposit, and not directly at the entrance. This may be a forced measure, or if the entrepreneur fears that a significant part of the customers who have already ordered berets will not come to the event. Also many organizers quick dates preliminarily meet the client for an interview. This allows you to identify the type of the client, his preferences and, possibly, mental abnormalities, for which he will have to politely refuse the opportunity to participate. Sometimes, for the convenience of clients, they can pass the test via the Internet, but for this a special function must be built on the site. That being said, it should be noted that not all quick date organizations are testing their customers.

The responsibilities of the organizer, right at the very evening, also include the obligation to monitor the behavior of the participants and even help them. The organizer must tune the audience in the right way, create the atmosphere of the evening so that no one feels embarrassed or uncomfortable. It is very important point, because the mood of people directly affects the possibility of forming a pair, and the greater their percentage, the more effective the work of the enterprise, the more good reviews it will receive in the future. The presenter also deals with simple organization of the evening, for example, he monitors the time of the conversation and informs the participants about the need to change seats.

It is very important to accurately identify the people who will be attending the events. As already noted, the most common speed-dating is among middle-class people who are very busy with work and do not find the opportunity to meet somewhere in a cafe or on the street. Thus, the bulk of visitors to quick dates are fairly wealthy people who do not have any moral and physical disabilities. This can partially explain the success of most parties, because statistically, after a quick date event, at least one pair is added. And this in 2 hours without the intervention of third parties, and such success cannot be guaranteed by any marriage agency. At the same time, quite often the agencies themselves began to turn to organizations that conduct quick dates in order for the clients of the marriage agency to take part in them. This only proves once again the effectiveness of such an undertaking.

The popularity of fast dating has earned also among young people who are not very interested in serious relationships or are not interested in them at all, but only in friendship and communication. It is very rare to find a quick date event where people over 35 are invited, but the age limit also applies to the minimum age and is usually 20 years old. It is believed that the average age of men should be slightly higher than women at such an event, so the male half is on average 3-4 years older.

If any topic of the event is supposed, this allows you to more accurately select people who already agree in some way in their interests. The organizer should try very hard to find people who are approximately similar in spirit and interests, so that in the end everyone is as happy as possible, even those who did not like anyone, but just received communication. At the same time, even the cost of an admission ticket already allows you to form a group of people who are approximately similar in their social status. The minimum ticket price is about 500 rubles, but there is no well-thought-out organization at such events, and they often come there just for fun or out of curiosity. The average price for one visit today is about one and a half thousand rubles, but if some famous person is invited or a banquet is planned after meeting, the cost can increase significantly.

It is also worth noting that speed-dating is beginning to be used not only for romantic acquaintances, but also for finding business partners or just people with similar professional interests and striving to unite, that is, to find like-minded people. In this case, you can arrange parties, which will be attended by investors or business angels and people with a proposal for a business idea. The experience of some companies in this area has also shown its rather high efficiency, but for work in this direction It will be necessary to attract a more serious staff, which should include a marketer and statistician, a psychologist, a consultant on the issues of the chosen direction, the organizers will have to conduct a full-fledged presentation, but the participants should communicate with each other and independently select people with whom they are interested in acquaintances. The cost of such an event usually doesn't differ much from the cost of a simple quick date. However, this direction can be even more effective and promising for the entrepreneur himself.

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How to make money on single people and, at the same time, help them find their soul mate? Very simple - speed dating. This scheme of earning and helping single people was invented by the American Jacob Deveaux in 1998. Since then, fast dating has spread widely around the world and brought together more than one couple of people who have not been able to find their soul mate for years.

Restaurant + 10 girls + 10 men + host = quick date. The essence of such events is as follows. The organizer invites 10 men and 10 women of approximately the same age to a cozy cafe or restaurant (for example, girls 20-30, men 25-35). Age groups completely different ones can be formed, the main thing is that the average age difference is approximately 5-7 years.

Previously, all participants are interviewed with the organizer to identify the type. This is necessary in order to protect everyone present from people with an unbalanced psyche, maniacs, etc. The organizer asks a series of questions that determine the personality type of a person. For example, the organizer can do the Leonhard test. A very good test in which the test taker will have to answer 88 questions and the test will accurately determine all the components of a person's type (hyperthymic type, excitable, emotive, pedantic, anxious, unbalanced, and some others.). Testing is one of the critical milestones in the choice of participants. The test can be carried out both in the office and online, so as not to waste a person's time.

After the tests of all participants, the organizer selects 20 people, who then sends an invitation to participate in speed dating with the specified date, time and place of the event. The dress code of the participants must be either formal or a day off. You cannot come home or sportswear.

When all the invitees have gathered for a specified time in a restaurant rented by the organizers for the evening, the presenter seats all the girls at separate tables and gives them badges with numbers from 1 to 10. Men are also given similar badges. The restaurant has pleasant music, dim lights, and there is a bottle of champagne on every table. And here the cultural program begins.

The presenter introduces himself, once again tells the rules. The rules are as follows: Each man sits down with a woman and they have 5 minutes to learn as much as possible about each other. Scientists have proven that the first impression of a person occurs within 30 seconds of visual and verbal contact, and in 3 minutes a general impression is formed. Therefore, 5 minutes will be enough. After the participants have talked with their ladies for 5 minutes, each man is seated at an adjacent (clockwise) table. And communication begins again. And so on until every man communicates with every woman. During transfers, waiters have 1 minute to change champagne glasses.

When all the participants talked to each other, the presenter issues each a questionnaire. There are only 4 columns in the questionnaires: the name of the contestant / woman, number, column "Only friendship", column "Interested", column "Not interested". At the top of the questionnaire there is a field for filling in the number and name of the owner of the questionnaire. Men and women should put only 1 tick in 1 of 3 columns. Only friendship means interested, but not in terms of relationships, only communication and friendship suits. Interested - I want to get to know each other better, possibly start a relationship. Not interested - the graph speaks for itself.

After all participants have submitted the completed questionnaires, they can be free. Then the organizers check all the profiles and if they find matches, they send the participants their sympathy numbers, that is, contacts are exchanged through the organizers. For example, the girl at number 3 showed sympathy for the men at numbers 1, 8, 10, and the man at number 8 showed sympathy for the girls at numbers 2, 3, 5. So, girl number 3 and man number 8 coincided and they were sent to the post office or a message will be sent to the phone with the number of the chosen one. If incidents occur in the form of more than one coincidence, then it's okay. Contacts are sent anyway. But the participant cannot write that he liked all the girls, ensuring himself 100% certainty that he will be sent the number of one of the participants.

It is also possible to announce the results of the evening on the spot. For example, if you rented night club then the participants can stay and continue the evening. Couples will be able to get to know each other better, drink, dance.

This is the whole point of speed dating. According to statistics, 1 pair out of 10 possible 100% is added.

Calculations, budget, payback.

We will assume that we are renting a restaurant and producing advertising via the Internet. Renting a restaurant or cafe for the evening without snacks and food, but with only 10 bottles of champagne, will cost about 2,000 rubles. But if you look well, you can keep within the smaller amount. Advertising. For advertising, you can create a Vkontakte community and promote it. A good, effective advertising on a social network will cost about 2,000 rubles (on several public pages at once, + ask for reposts). Also place advertising text on several free message boards with a request to join the Vkontakte group and read more there. You will spend very little on printing the final questionnaires. You can print in any print service for mere pennies, so we will not count it in the total price. Moreover, if you have a printer at home, then print at home.

As a result, you need about 4-5 thousand rubles to organize one evening.

Next, we set the pricing policy. For example, pre-ordering a ticket for a week will cost about 500 rubles. Ticket order 2 days before the evening - 700 rubles. But if you are sorely short of participants and everything is on the verge of collapse, then you can sell tickets for 300 rubles. Suppose that all tickets were bought for 500 rubles. and the evening will definitely take place. In this scenario, the profit will be 500 * 20 = 10,000 rubles. Net profit 10000-5000 = 5000 rubles. Agree, 5000 rubles for 1 evening is quite good. You can come up with all sorts of new chips that will significantly increase the ticket price and your profit.




Now I will write, rather, a nostalgic essay on the times from 13-15 years, but I will try to arrange it in a readable form :)

In the 14th year, I twice went to the Geek Speed ​​Dating event, organized by the St. Petersburg IT bar KL10CH (the institution moved to Moscow at the end of 2015, if I'm not mistaken), which was then still owned by Aida Fazylova and Tatyana Shvetsova.

The essence of the event was fully consistent with the essence of classic quick dates - that is, they pre-collect profiles of participants with photographs and some kind of welcome description, then, during the evening, on the date of the event, several "circles" are held in turn, in each of which about 8 -10 pairs, randomly selected, each participant has his own number. Couples sit at the tables one at a time, and upon a signal, each participant in free form gets to know his current interlocutor, after 5 minutes the men move clockwise to the next table, the action is repeated until the circle is completed. At the end, the participants gave the organizers a piece of paper with the number of the interlocutors they liked, and then they recognized their matches.

The difference between the events in the Key and the classic quick dates was that people were not random, but united by interest in the IT industry and science, or interest in IT specialists and, strictly speaking, geeks - something a priori already had in common among the participants, in addition, you could come for free. Judging by the photo reports, some of the people came on dates again, simply because it is fun, and quite naturally - I personally remember that the regulars of the place came with me twice on the dating evening (they recognize themselves, I will not de-anonymize), for example, a guy, a Toronto-trained, steward-like character from The Big Bang Theory, a red-haired and adorable, smart recruiter; well, the mistress of the Key also participated. In general, there were funny times, I met colleagues and friends, like-minded people and just interesting characters in this bar.

What can I say about the effectiveness of quick dates? Considering that in my case some of the participants were already familiar and had some common interests, it is hard for me to draw conclusions about the classic event to which people come for the first time just from the street. But from Klyuch's experience, I can say that this is an appropriate declaration that you are free, do not mind getting to know each other and are interested in those who are already in your social circle, but, perhaps, hesitated to ask for a date. People just said honestly, "I'm looking for a mate." I don’t know if couples / families appeared after such quick dates, probably yes; I personally coincided with a beautiful girl whom I knew before, and the event just pushed the two of us to the idea that we could get along well and meet outside the bar, and the fact that she chose me was very flattered to me :)

If you compare quick dates with, say, Tinder, then I think quick dates have an important advantage - here I will explain that the ability to see a person once is undoubtedly more valuable than the ability to flip through a few dozen photos on the screen - so on quick dates, you meet several new people in one evening at once and have equal chances with others to tell about yourself, observe the interlocutors, evaluate their gestures, voice, facial expressions and much more, which with all the huge choice online is not available until make an appointment. That is, you save time and get several candidates for subsequent dates at once. At the same time, of course, you will not be able to influence who ends up at the dating night - this is all in the competence of the organizers and, as a rule, they simply provide an equal number of girls and men, and they no longer take care of your taste will be able to.

Came from the USA, where this idea became a profitable investment of time and money, bringing decent income to entrepreneurs.

"Speed-dating", as such an organization of dating sounds in English, implies a meeting of single men and women who are invited to any institution. The peculiarity of organizing quick dates is in their fundamental difference from what marriage agencies offer, and a completely different clientele shows interest in them. Dating takes place in a quick mode, through short dialogues with each other, and this is much more fun and practical.

Solving the problem of loneliness using a similar concept - good suggestion for the modern city dweller. Evenings of quick acquaintances are steadily gaining popularity, and the target audience of such events is very wide, both in terms of age and social status and other characteristics.

Undoubtedly niche has great potential- there will never be less people who want to get to know each other. Nevertheless, dating business - is it profitable or not, what is the profitability, investment and return on investment? An introductory overview of how to start a turnkey business of organizing quick date events will help those looking to start a business from scratch.

How are express dates

An equal number of participants must be invited. Each guest should talk at a table with a representative of the opposite sex in order to talk about himself and learn about the interlocutor during a 5-minute conversation. Usually girls sit down at the tables, and men sit down to each of them alternately at the signal of the presenter. The "transplant" is done until all the participants have had a chance to talk in person.

To make it easier to remember each other, you need to make badges with numbers for each guest. People are invited to enter their impressions of the first acquaintance with each of the newcomers in a special “list of sympathies”. In it, notes are made, the main of which are formulated as follows: like it or not / interesting as a friend / business partner and another, here the organizer can show imagination.

The finale of the event is the "moment of truth" when, based on the results of studying the lists, the presenter finds coincidences of mutual interest, informing the participants about this after the party. e-mail or in sms. The presenter can announce the results of the evening and directly on the spot. Undoubtedly, those who wish can exchange contacts and independently, however, the problem of refusal is removed, because the rules of the event do not imply this.

Target audience of the event

Speed-dating was initially aimed at middle-class people, they do not meet on the street and do not go to places of entertainment as often. As a result, they are comfortable with the format of quick acquaintances, which are not devoid of a romantic component and even an erotic connotation. For the most part, these are attractive people, however, they have little time to arrange their personal lives. This fact explains the high percentage of successful acquaintances - as a result of each meeting, according to statistics, at least one pair is formed.

The minimum age for those interested in such acquaintances is 20 years. The majority of men should be slightly older than women, on average by 3-4 years, and the average age difference is about 5-7 years.

In general, speed-dating attracts a rather diverse audience, it is only important to find and develop a concept for your business, finding opportunities to give customers something that competitors do not yet have. This enterprise has a lot of room for opportunities and extraordinary solutions. Speed ​​dating business is ideal for creative entrepreneurs who know how to interest their contemporaries.

Where to begin?

Species classifier economic activity refers such a business to OKVED code 90: "Creative activities in the field of arts and entertainment." You can register an individual entrepreneur, and if necessary, registering a legal entity, it is preferable to create an LLC. This is explained by the fact that an individual entrepreneur and a limited liability company can operate under a simplified taxation system, limiting themselves to deducting no more than 6% of income or 15% of operating profit. But this business does not imply responsibility for property, therefore, registration as an individual is sufficient.

What do you need for events?

For rent, you need to take a spacious hall in a cafe, restaurant or institution located in a cozy but accessible place. It shouldn't be too noisy here, and the mini-dating atmosphere should be calm and relaxing.

The rental period is 2 - 3 hours, if it is not supposed to continue after the end of the dating. The advantage of the organization is the absence of the need for significant costs, both for rent and for full-fledged meals for guests and the purchase of any expensive consumables.

Advertising of events is becoming an important success factor... It is necessary to create a website with information about the organization, schedule of evenings, conditions of participation and prices. It is possible to bypass competitors in the region by optimizing the site in order to bring it to the first page of search engines according to the necessary queries. These are optional but desirable attachments.

Promotion in social networks has long been in trend. In addition, some popular dating communities, such as VKontakte, offer advertising posts, and this will be an effective means of announcing your endeavor.

The work requires a small staff of employees, while initial stage an entrepreneur can take on the main tasks by hiring only one or two assistants. Their task is to communicate with clients by phone or on the Internet, because they will surely have a lot of questions. Business does not entail complex accounting calculations, volumetric tax reporting, payment of utility bills and security. Employees are offered work not for a salary, but a percentage of income, thereby motivating them to attract more visitors.

The host is also responsible. His duties are to show attention to the guests, create the appropriate mood, here no one should feel embarrassed, because many came for the first time. It is necessary to help guests, as their attitude increases the chances of pairing, and the higher the percentage, the more good reviews will receive the organization.

Budget and ROI calculations

The entrance ticket costs 1,000 rubles - this is the average price in Moscow and St. Petersburg, in the regions it is slightly cheaper. In pre-sale, you can attract a price of about 700 rubles. It is very realistic to recruit at least 10 men and the same number of women, then 20 thousand rubles will remain at the box office of the event. By doubling the number of people who came, you can collect 40 thousand, and so on.

Costs:

  • Hall rental;
  • meeting advertisement;
  • the work of the presenter;
  • coffee, tea, soft drinks or champagne;
  • badges, paper, pens.

After paying for the entrance, guests should be comfortable without the mandatory cost of anything else. Usually, everything is limited to providing each participant with a free drink.

The rental price is determined by the level of the establishment and its area. A good minimum for quick dates is 20 people, so it is advisable to look for roomy accommodations. If a small number of people are expected to participate, rent can cost from 2 thousand rubles in a medium-sized club or restaurant for each hour of rent. To meet on a large scale, you need to count on 5-10 thousand rubles / hour.

As a result, investments in organizing one evening will cost an average of 5 to 50 thousand rubles. depending on its scale. After deducting expenses, as a result of attracting 20 participants, 10 and more thousand rubles of net profit will remain on hand. For a daily earnings, this is quite worthy even for a big city. The income will grow due to the introduction of our own unique developments into the business, which will make the events more diverse and attractive to a large audience.

All his life a person is in the search mode, sometimes not even intentionally, at the level of the thought process. What is he looking for? “A man needs a man” is suggested by the poetic lines and the hero from the movie “Solaris”. This is true, everyone wants to find a "soul mate", "support and hope", "companion or life partner" in any way.

Of course, no one has yet canceled the love that flares up during a chance meeting. However, when personal life does not go well, people are ready to resort to systematic acquaintance.

Indeed, in this way you can meet a person who shares your views. In order to find a worthy soul mate in this way, you need to meet a lot of people, attend many parties.

However, you can do much easier by resorting to the dating services popular today. One of these ways to find love was invented in Europe, and it quickly spread in all major cities of the world.

What is express dating

Express dating is a method that allows you to meet several people of the opposite sex in a couple of minutes. During this time, you can choose the so-called soul mate or continue your search if your partner seemed not too interesting.

As a rule, the first impression of a person becomes the basis for further relationships. Often, people who are completely opposite in occupation and character begin to literally attract each other after the first meeting. And people whom you know for many years experience unspeakable boredom being around. It is on this effect "At first sight" and the principle of express dating is based.

Currently, this service sector has become very popular and in demand, and if you want to organize your business, flexible and communicative, then speed-dating is what you were looking for. Let's try to figure out how to organize an express dating business.

Development of a business plan for express dating

To organize your business, and any business, not just instant dates, you need a plan that contains all the necessary components and nuances. And advertising comes out on top in this case.

It is necessary to inform the population about the opening of an agency that provides services of this kind. The wider public relations reach the strata of the population, the more successfully your business will develop.

So what do you need?

Not that much, is it?

Now that we know how easy it is to open an express dating club, let's figure out the details:

Now let's draw conclusions: in an economical scenario, you will only need funds for communication and printing, plus rent, which you pay through contributions from participants. Usually there are up to 30 participants, and the event lasts 1.5 hours.