Who was featured on the first Apple logo? The history of the Apple logo

The first Apple logo was created by Ron Wayne. This name says little not only to ordinary people, but even to geeks. Meanwhile, Ronald is Apple's third co-founder and also the biggest loser of the 20th century. He sold his 10 percent stake in the company for $ 800 just 11 days after registration. If you hadn't taken this rash step, Ronald would now be one of the wealthiest people in the world with a fortune of $ 30 billion. Analysts say Apple's value will triple in three years, which means Wayne may have lost about $ 100 billion simply by not believing in Apple.

The logo designed by Ronald Wayne has nothing to do with the current one. It was a miniature piece of art. In the center was depicted the outstanding English scientist Isaac Newton, on whom an apple was about to fall (inspiration!). In the future, "Newton's theme" will continue when Apple releases its PDA.

If you enlarge the logo, you will notice that along the border is the text: Newton ... A Mind Forever Voyaging Through Strange Seas of Thought ... Alone (Newton ... The mind that alone floats through the strange seas of thoughts). This is a line from William Wordsworth's autobiographical poem Prelude, which looks like this in its entirety:

And from my pillow, looking forth by light
Of moon or favoring stars, I could behold
The antechapel where the statue stood
Of Newton with his prism and silent face,
The marble index of a mind for ever
Voyaging through strange seas of Thought, alone.

In translation it looks like this:

From my pillow, illuminated by the light
Moon and good stars, I could see
On the pedestal is a statue of Newton.
He holds a prism. Quiet face
Like the dial of the mind that alone
Floats through the strange seas of Thoughts.

The logo turned out to be interesting (all these references to Newton, who was really alone, a touch of mystery, etc.), but not very suitable for realities modern business... Therefore, Wayne's work was used for about a year. Then Steve Jobs turned to graphic designer Rob Janoff for help. The goal was to create a simple, modern-looking, well-recognized logo.

Rob completed this task in about a week. In an interview with the Revert to Saved blog, Yanov spoke about how the logo was created. Rob bought apples, put them in a bowl and began to draw, consistently removing unnecessary details. The famous "bite" was made on purpose: it was necessary to draw the logo so that it would be strongly associated with apples, and not other fruits / vegetables / berries. The similarity of pronunciation byte / bite (byte / bite off) also played into the hands.

Rob Yanov made the logo colored, which gave a good ground for speculation and myths. The most common, actively supported by Win-users and Linux users, boils down to the fact that the Apple symbol reflects support for sexual minorities. This is not entirely true. Apple truly supports the LGBT community as evidenced by recent video however, the colored logo was created a year before gay people started using the rainbow as a symbol.

The second myth is even more interesting. They say that the rainbow-colored apple is a kind of sign of respect for Alan Turing. Turing is an outstanding English mathematician and cryptographer who made a contribution to the fight against fascism. During World War II, he broke the Kriegsmarine and Enigma ciphers, and after that he had a huge impact on computer science (Turing test, works on the theory of artificial intelligence). Turing's merits did not save him from prosecution for homosexuality. Alan faced two years in prison if he did not agree to hormone therapy (which, among other things, led to breast growth and chemical castration). In addition, Turing was deprived of the most valuable thing: the opportunity to do what he loved - cryptography. As a result, Alan became a recluse, and then committed suicide altogether. Moreover, the form of suicide was very unusual: Turing bit off an apple, which he had previously pumped with cyanide.

Rob Yanov refutes both myths. According to him, there is no need to look for a secret meaning. Apple's colored logo was intended to reflect the fact that the company produces computers with color monitors. The poppy display at that time could display six colors. These colors were exactly indicated on the logo. There are also no patterns in the arrangement of colors. Yanov randomly placed the colors, only green color was placed first on purpose.

As such, the logo existed for 22 years. In 1998, Steve Jobs, who had previously been kicked out of Apple, returned to the company. Apple was in huge financial trouble at the time. Competitors sarcastically advised to close the shop and distribute money to shareholders. Drastic measures were needed. And you know what got Apple out of the crisis? Industrial designer Jonathan Ive has come up with a new case for the iMac G3.

Lollipop-looking computers literally saved Apple. Moreover, they became cult - their images flashed in films, TV series, glossy magazines. It is clear that a colorful logo on a colored poppy would look silly. Apple has moved away from using a colored logo. So since 1998 we have seen a laconic monochrome logo. The company has matured. And together with her and we.

Rob Yanov created an outstanding logo. This is not a trivial insignia, but a real Symbol. But the merits of Yanov were not specifically noted by Apple. At the beginning of this post, I mentioned the Nike logo. It was created by Carolyn Davidson, a student and freelancer from Oregon. Nike, a young company at the time, paid $ 35 for the job. But ten years later, the founder of the company Phillip Knight gave her an expensive ring with a diamond "flourish" - corporate identity, as well as an envelope with the company's shares. Knight appreciated the work of the designer, making her a co-owner of Nike (albeit with a small package).

Apple products have always been different wide assortment and its uniqueness. In general, Apple is no longer a name. Apple is famous brand and lifestyle. Therefore, if you want to make an unforgettable gift on February 14 and 23, as well as on March 8, I recommend buying an iphone 5 at the Apple-House store. Large volumes memory and fast processor, updated design, larger display, a high resolution, multitouch support, great camera, GPS navigation. Quality assurance of all products presented in the catalog, reasonable prices, an individual approach to each client ...

April 1 marks 35 years of Apple. One can argue with that, but no company has managed to win as many conflicting reviews as Apple did. Over the years, it has become more than just a company - for many, it has become a culture and lifestyle, an indicator of their position in society. And even now she has more fans than some pop stars. Apple is famous not only for its outstanding products, but also for its constant veil of secrecy. It is this veil that constantly generates a huge train of guesses and rumors that fills the entire Internet. You meet them all the time if you keep your finger on the pulse of the latest events. However, in the history of the company there are so many amazing facts that you might not have heard of many of them.

In this article, you will find answers to questions like “Where did the product names come from?”, “What was the first Apple logo?”, “What did Wozniak sell to raise money for the production of Apple I?”, As well as many other facts from the history of Apple.

1. On the first Apple logo was portrayed by Isaac Newton

Probably the most famous logo Apple is a colorful apple. Now it is he who is considered to be a vintage retro sign of Apple, although officially the first was far from an apple. The very first Apple logo depicted Isaac Newton sitting under an apple tree - an uncomplicated plot of the legend about Sir Isaac's discovery of the force of gravity.

The Newton logo was drawn by the least known of the three Apple cofounders, Ronald Wayne. By the way, another interesting fact: Wayne sold his shares to Steve Jobs and Steve Wozniak for $ 800, and today they could bring him 22 billion. But back to the logo. The company did not use the services of Sir Newton for long - due to the strong detailing in a compressed form, the logo looked bad on the company's products and in 1976 it was replaced.

Replaced with that famous rainbow apple, drawn by Rob Janoff. It remained a symbol of the company for many years, until in 1998 it was replaced by a one-color version.

2. To raise money for the production of Apple I, Wozniak sold an engineering calculator

To raise money to buy parts for the first Apple I orders, Steve Jobs sold his van to Volkswagen, and Wozniak, then at HP, parted with a Hewlett-Packard 65 engineering calculator for $ 500.

If you were born in the 90s, you might be rightly surprised that a simple calculator could be worth that much money, but in 1976 an engineering calculator cost no less than a laptop costs today, and the HP-65 was “the smallest programmable computer” ever.

Woz made good money on it then, considering that the new calculator cost $ 795, and his copy was rather shabby, since it was used both in the tail and in the mane. I wonder if the buyer thought about what the historical object is holding in his hands? Just imagine how much it would cost now on Ebay.

3.selling for $ 666 and 66 cents

The greatest criticism is always the price of modern Apple computers. But historically, Apple products have always been expensive. Taking inflation into account and recalculating prices, it turns out that the very first Apple computer cost more than the modern MacBook Air and even the 17-inch MacBook Pro.

The fact that the price tag of the Apple I listed 666 dollars and 66 cents has nothing to do with the number of the beast - there is a very practical explanation for this. In an interview, Steve Wozniak explained how this price was formed:

“I was into repeating numbers back then,” he said, and explained that the Apple I's wholesale price for stores was $ 500, with a retail margin of about $ 667, which Woz rounded up to 666.66 “just to make it easier to type.”

4. Apple invented "dogoborova"

Have you ever heard of "dog-cow"? But long-time Apple users have probably heard that it was part of the Egyptian font on the first Macintosh. When this font was abolished, Dobogorova moved to LaserWriter Driver 4.0 and became a kind of mascot for Apple techies.

Sobakorova named Clarus was created by Susan Kare. This animal could be found in all versions. operating systems for Mac up to OS X. In the late 1980s, the "mowing" dogkorova became popular in various circles of developers - even Microsoft once used the dogkorova in its advertising.

Unsurprisingly, Apple didn't like this. The company's developer support team drew up a technical note in which they explained all the features of the animal. Then this note # 31 was recorded as an Easter egg on the first Apple Developer CDs, and Clarus and Dogcow became registered trade marks Apple.

5. The name "Macintosh" comes from the apple

It is a well-known fact that Steve Jobs named the Apple Lisa computer after his daughter, but few know where the name “Macintosh” came from. Apple employee Jef Raskin gave the new computer the name in honor of his beloved apple variety, beautifully playing with the company's fruit theme.

Macintosh was just the codename for the project. They say that Steve Jobs, in the absence of Ruskin, even tried to change him to "Bicycle". But the name did not catch on and the Macintosh remained Macintosh until the end of the project.

6. The first commercial color digital camera made by Apple

The first color soap box appeared in the US in 1994 and was made by Apple. The Apple QuickTake 100 could take 8 photos, and it connected to the Mac via a serial cable.

The camera cost at that time $ 749, that is, about $ 1000 in today's equivalent - a lot of money, given the lack of a display and a ridiculous resolution of 1 megapixel.

Then Apple made two more QuickTake models, and in 1997 Steve Jobs returned to power and closed the project.

7. The name "iPod" is inspired by the movie "2001: A Space Odyssey"

To come up with a catchy name for the new device, Steve Jobs put together a team of copywriters, including iPod author Vinnie Chieco.

They say that Jobs already had a slogan for the MP3 player: “1000 songs in your pocket”, so that the copywriters' imagination was not limited or tied to the musical theme.

“As soon as I saw the white iPod, I immediately remembered the 2001 movie,” Chico told Wired in 2006. The fact is that the interaction between the computer and the music player reminded him of the interaction between a spacecraft and an escape pod, which in this film was called the EVA pod. "It only remained to add the prefix 'i' and it was in the bag."

8. Easter egg in the first iPod

There was a little secret hidden in the first iPod - Easter Egg- a game that you could get into by typing a certain combination of buttons.

The procedure was detailed by Nick Triano in his iPod review on Geek.com. "Go to the 'About' menu, hold down the center button and hold for three seconds - then you can listen to music and play Breakout."

By the way, this game left another mark in the history of Apple: it was on it that Steve Jobs and Steve Wozniak worked at Atari when Jobs deceived Wozniak and hid from him the thousand dollars received for the work.

9. Who is John Appleseed?

The name John, or Johnny Appleseed, appears repeatedly in Apple history, but there is no official explanation for it yet.

Actually Johnny Appleseed is an 18th century American missionary, gardener known for his penchant for growing apples - and that's Johnny's only connection with Apple.

The first mention of Johnny Appleseed in Apple history leads to an investor and former CEO executive director Apple Mike Markkula - apparently he used this pseudonym when writing programs for the Apple II. The letter is signed by the same name on the new TextEdit icon in Mac OS X Leopard. Yes, there really is a meaningful text written, these are words from advertising campaign 1997's “Think Different”:

“For the madmen. For the white crows. Rebels. The troublemakers. They are like round plugs in square holes. They see the world differently. They don't like rules. They are not satisfied with the status quo. You can quote them or argue with them, you can praise or scold them. The only thing that is impossible is not to notice them. Because they change the way we look at things and push humanity forward. And where someone sees madness, I see genius. Because it is those who have the madness to think that they can change the world, and there are those who change it. Think differently "

This letter is addressed to “Kate” and is signed “Take care of yourself, John Appleseed.”

But if you might not know these Johns, then you could not help but notice what constantly appears in iPhone advertisements. It is a pity that his phone number and mailing address are not real, otherwise we would have asked him what relation he has to Apple. Well, except for apples, of course.

10. Jony Ive wears the same T-shirt too

Jobs' style of clothing has long been a proverb (black turtleneck, Levis jeans, and NB sneakers). But this is not the only Apple executive who stays true to his style from year to year.

Logo (or trademark) is the main identifier of a company in the market. It is designed to distinguish between manufacturers in similar areas of production.

At the same time, the logo is intended to protect the manufacturer from counterfeiting. The logo embodies the mission and purpose of the company and denotes its image.

The first Apple logo

Apple appeared in 1976 and had a miniature logo of Isaac Newton sitting under a tree.

An apple is depicted above his head. There is text in the frame of the logo. This line is taken from The Prelude by Williams Wordsworth.

In the years when the first logo was invented Apple company was called Apple Computer, inc. and exclusively made computers.

The market was new, no computer equipment was released for individual use.

And the founders of Apple relied on the release of the personal computer. A computer that ordinary people can use. This marked the beginning of a new era in the computer world.

Jobs, Steve Wozniak, Ronald Wayne understood this. The first logo was the personification of the spirit of discoverers, great minds, their knowledge, which gave a computer to mankind. Its creator Ronald Wayne (Ron Wayne) was the third founder of the corporation and former owner its shares.

Few people know that he was involved in the creation of the corporation. Scientist in the field of computer science, owner of 12 patents. Today it is engaged in the sale of antique coins and items made of precious metals.

The logo has been in use for a year. After that, the “colored apple” logo was invented. And in 1988, the familiar monochrome bitten apple appeared.