Planning Motivation Control

New Cherkizovsky. New Cherkizovsky New Cherkizovsky Market

It is scary here during the day, but at night, perhaps, you can safely shoot horror films, the uprising of all sorts of dead, zombies and chopping off heads. No additional decorations are needed. A year has passed since the Russian authorities ordered the closure and demolition of the market, but the task was only halfway completed. By new information only by 2011 the territory of the now former Cherkizovsky market will be completely freed from buildings.

1. First, we walked along the Projected Passage No. 890, which connects Shchelkovskoye and Izmailovskoye Highways, where almost all the pavilions have already been demolished and the rubble is being cleared.

2. Today this street can be easily driven by car. During the times of the market, I promised several times never and under any circumstances not to meddle here.

3. Yes, breaking is not building)

4. In fact, the workers did not want to be photographed and started calling the management, just in case.

6. Buildings of the Izmailovskaya hotel against the background of construction and garbage heaps.

7. According to the data for 2009, they tried to close the Cherkizovsky market three times since 2001, but the market continued to work, while the decision was ignored for a long time. Arbitration court Moscow, which decided to clear the territory occupied by trade.

8. Terrible contraption.

9. Soon (relatively soon) the fourth transport ring will pass here and go over there.

10. Barbie welcomes the demolition of Cherkizon.

11. The territory of the market itself. There are still many undisturbed pavilions here.

12. The market existed from the beginning of the 90s until June 29, 2009 and covered an area of ​​more than 200 hectares. According to the Federation of Migrants of Russia, more than 100 thousand people worked in the market, of which about 60 thousand were traders from the PRC. Thus, the Cherkizovsky market was the most large enterprise in the world. The market was a real "state within a state" where migration services never appeared ...

13. This section of the market called "Aliyev" was dismantled rather quickly, it remained to take out hundreds of empty containers.

14. One of the creepiest buildings in the Eastern District - Novocherkizovsky shopping mall... The incomprehensible red worm stripe, which is combined only with curved wires, looks especially awful.

15. Naked mannequins crawled out to sunbathe in the sun.

16. One of the few parts of the market that is already completely cleared.

18. At some pavilions, private security companies are still walking. Either they miss their past work, or they still have something to protect.

19.Moscow.

20. Line C7. The stuffiness is incredible. On June 1, 2009, Russian Prime Minister Vladimir Putin, at a meeting of the government presidium, demanded that the heads of law enforcement agencies strengthen the fight against smuggling:
“In one of the markets there are goods worth more than $ 2 billion, they have not yet been destroyed and there are no owners (...) Smuggling is a separate topic, and the struggle seems to be waged, but the results are not enough. The result of the struggle should be imprisonment. Where are the landing? "

22. In some places it is completely dark, so look that someone comes out at you with a cleaver)

23. Shopping arcade where fur coats were sold. I remember how I walked here about 10 years ago.

24. Statement by the head of the Investigative Committee of the Russian Federation Alexander Bastrykin:
“In the near future we will achieve that this disgrace in the center of Moscow was finished once and for all. This gadyushnik must be closed, and we will bring this matter to an end in the near future. "

25. While walking along these lines, voices sounded in my head: "Hey, daragoy, padhadi, pakupai, rasparadazha!"

26. Official organ of the Government Russian Federation Rossiyskaya Gazeta called the Cherkizovsky market a "black hole", where laws do not apply, where there are many illegal guest workers, where they sell contraband goods, Vladimir Malyshkov, head of the Moscow consumer market and services department, said " Russian newspaper"That Rospotrebnadzor has repeatedly issued orders to eliminate violations of sanitary and trade standards detected there, most of which have not been met, and Malyshkov also argued that, according to his estimate, at least 40 percent of the turnover there, as, indeed, in any Moscow market according to the situation in 2009, were illegal.

31. Once upon a time, I often went to the pool, which in the early 90s was located near the market, and by 2000 I simply drowned in a sea of ​​tents, pavilions and stalls. Until you get to the pool, all the desire to swim will disappear. As a result, I stopped going there altogether.

32. The most advanced part of Cherkizon is the AST market. The slender rows of pavilions stand intact, only the grass between the slabs begins to sprout.

33. This is approximately the current state of the territory of the Cherkizovsky market.

As of December 2009, instead of the closed market, several new ones are being built, located both in Moscow and in the Moscow region. The construction of new markets is accompanied by protests from the local population, dissatisfied with the future neighborhood. Journalists even invented a new term "Cherkizonophobia", implying a well-founded fear of Muscovites about the appearance of giant markets under their windows, where migrant workers and the Chinese will trade.

International Center wholesale trade
The "Mezhdunarodnyi" wholesale trade center is a new, large-scale clothing market located outside Moscow, one and a half kilometers from the Moscow Ring Road along the Kiev highway. In "International" at competitive prices, the widest range of goods from Russia, China, India, Vietnam, Bangladesh, Turkey and other countries producing economy-class goods at competitive prices is presented.

Balashikha
Another "successor" of the Cherkizovsky market is organized on the territory of Balashikha. The relationship between the closed Cherkizon and the new market is not hidden and is emphasized even in the name - Balashikha Lilac (the old Cherkizovsky market was located on Sireneviy Boulevard). Rumors about the relocation of the market to the territory of a city near Moscow spread immediately after its closure (in June), however, the administration of Balashikha and the Moscow region stubbornly denied the construction of a successor market. Despite protests from local residents, construction, which was progressing at a record pace, is now in its final stages.

Kotelniki
The press has written about these objects more than once, but until recently, few people guessed that the real danger awaited the residents of Kotelniki, Lyubertsy and Zhulebino. It is here that the company "StroyInvestGarant" is rapidly building a huge wholesale market. It is planned to carry out a project involving the construction of more than 9000 retail outlets for foreign wholesalers, threatening the environmental, transport, criminal and social security of residents of the surrounding areas. All this is done secretly, without considering the needs of the residents of the surrounding areas.

"Hermitage"
In the Leninsky district of the Moscow region at the intersection of 41 km. MKAD and Kaluzhskoe highway, a new market is being built for 90,000 shopping places... The volume of investments from the Chinese business is $ 500,000,000, and the same amount from an unnamed Russian partner. The name of the market, which looks like the Winter Palace in St. Petersburg, correspondingly - "Hermitage".

Abramtsevo
As of December 2009, existing at 103 km. The Moscow Ring Road construction market is expanding by 4,000 new retail locations.

Many thanks to everyone who helped organize this shooting, especially to Maxim Bukin!

Where do you decide to go in Moscow if you want to buy yourself a new fur coat? Most likely, to the Novocherkizovskiy shopping center. Why we are not considering a fashion salon " The Snow Queen"Or similar? Because the choice of models there may be no more, the quality is not much higher, but the prices differ significantly. Therefore, today we decided to tell you about the Novocherkizovsky shopping center in detail, so that the reader himself could make a choice whether it suits him.

Short description

Muscovites and residents of the region are well aware of this complex. It was opened in 2009 and since then it has enjoyed incredible popularity. It works daily from 6:00 to 18:00, which is convenient for residents of the capital who do not have time to go shopping in the evening. It works for residents of Moscow and the Moscow region, however, guests of the capital also come here to shop with great pleasure. But it should be borne in mind that the Novocherkizovsky shopping center is a place where you need to closely monitor the prices and quality of the purchased goods, to bargain if you think that the price is too high.

It is multi-storey (6 floors) multifunctional complex, which occupies a huge area, which allows you to place a huge number of trade pavilions and boutiques here. There is a convenient parking nearby where you can leave your car.

Location and meaning

What is the difference between the Novocherkizovsky shopping center and a number of similar complexes, which are more than enough in the capital? In fact, it is one of the main shopping sites in the eastern region of the city. That is, it is primarily of regional significance. The Novocherkizovskiy shopping center differs from other metropolitan complexes by its excellent transport accessibility. It is easy to get here from anywhere in the city. Attendance is high at any time of the year, but a greater influx of visitors is observed in the spring, when there are massive fur sales.

Commodity direction

If you do not live in Moscow, then it may not be obvious to you what exactly you can buy here. To make it easier for you to plan your purchases, this point must be taken into account. The Novocherkizovskiy shopping center is famous for its main product line. Namely: fur products, leather jackets and jackets, hats. Fashionistas and fashionistas of the capital and the Moscow region come here in search of products from natural fur, leather: sheepskin coats and sleeveless jackets, which are presented here in a full variety of models, styles and sizes.

But the proposals are not limited to this. There are salons here mobile communications, electronics and technology stores, as well as a furniture store.

Trade pavilions

A huge number of pavilions are located on 28,000 m2. Regular visitors emphasize that you need to spend a lot of time here to find what you really want and not overpay. So pack up right in the morning and go shopping. First of all, we recommend that you go through a number of boutiques and decide on the main assortment that is of interest to you. The second step is to find the best price offer... There is no need to rush, because the same product can be in neighboring pavilions at different prices.

Dinner time

Since there are a huge number of boutiques here, you shouldn't expect your searches to go very quickly. Therefore, you need to immediately find a comfortable place to rest and eat properly. In this regard, Novocherkizovsky is an ideal place for shopping. Shopping center, the reviews about which are rather controversial, contains several small ones.In addition, there are many soft sofas in the corridors, there are split systems so that customers do not get hot. When it's time to grab a bite, head to the first floor. It is here that whole line eateries and cafes that offer tea, coffee, delicious meals and mouth-watering snacks.

Services provided on the territory of the market

Mobile communication salons are located throughout the territory. It is important. After all, if a person comes to make purchases, he should not be distracted from an important occupation by the ended balance on his cell phone. We are very pleased with the terminals and ATMs, which are on each floor. Not the last thing either.

It is not safe to walk around the mall with a large sum in your hands. It is much easier to make a choice and then withdraw the required amount from the card. On the second floor there is a large atelier, which provides sewing and repair services for leather and fur products.

Purchase credits

Now this form of purchasing expensive products and equipment has become very popular. This is a simple and very convenient way that allows you to become the owner of the desired things today. Such a service gives you a guarantee that the purchased item will not rise in price tomorrow. In addition, you do not have to worry that a coveted model of clothing or a piece of equipment will disappear from sale while you collect the required amount. Together with banks, the Novocherkizovsky market has prepared a wide range of offers for you. whose address is known far beyond Moscow, includes many shops where you can buy goods on credit. The amount of the initial payment can vary from 0 to 90%. Among the banks operating in the market are Alfa-Bank, Russian Standard Bank, Trest and a number of others.

Platform for entrepreneurs

Moscow seems to be a real paradise for trading companies. Novocherkizovskiy (shopping center) is an excellent platform that will allow you to attract a maximum of buyers and sell your goods. Judging by the reviews, there are never free boutiques here, there are always people who want to rent them. An entrepreneur can draw up a lease agreement retail space, warehouse and utility rooms and office premises. Here you can start profitable business with minimal costs, which will come back very quickly with good dividends.


While officials are celebrating their victory over the Cherkizovsky market, a replacement is being prepared. The owners of the market in Balashikha, near Moscow, called it “New Cherkizovsky” and in the fall they promise places for more than 10,000 traders. Officials promise that it won't last long**** The first line of Novy Cherkizovsky pavilions for 2,500 seats will open on August 15, according to the market's website. A representative of the Real Estate Market company, which, according to him, owns the market, promises that another 10,000 pavilions will open by September-October. All in all, it is planned to accommodate 20,000 places (five stages) with a total area of ​​70,000 square meters on an area of ​​21 hectares. m.

"New Cherkizovsky" is a purely marketing step to attract tenants, the source of "Vedomosti" admits. Officially, the market will be called the Balashikha Wholesale and Retail Trade Complex; it is being built on the site of the former auto parts market.

Nevertheless, the owners intend to "preserve the whole atmosphere of the Cherkizovsky market - multinationality and moderate rental prices." An entrance ticket for the right to trade, according to a representative of the Real Estate Market, costs $ 700. This was minimum fee for the right to work in the Cherkizovsky market. Sellers from it move mainly to Luzhniki and Moscow in Lublin. Rental rates there were higher than at Cherkizovsky, and after its closure they increased significantly.

Some of the sellers of the Cherkizovsky market have already moved to Balashikha. Among them, most of the AST market (located on the territory of Cherkizovsky). Only Chinese traders have already bought 2,000 seats of the first stage, says a representative of the Real Estate Market.

Plus Balashikha - proximity to Moscow, but the Gorkovskoe highway is quite narrow, there are many traffic lights, which creates traffic jams; this area is the least popular among logistics facilities, says Yegor Dorofeev, director of the warehouse and industrial real estate department at C & W / S & R. The track is loaded, agrees the managing partner of the New Quality company Mikhail Getz, but it is very suitable for distributing goods to many large regional cities: "It is much more convenient to take them out from this base than from Moscow." Traffic jams in Moscow are no less than in Balashikha, notes a former trader from Cherkizovsky, who likes the warehouse in the Moscow region even more.

The officials celebrating the victory over Cherkizon are not aware of the appearance of his successor. In June, Minister of Industry and Trade Viktor Khristenko, at a meeting of the government presidium, reported on the deplorable state of light industry (see cut) and called for the development of a civilized market, that is, trade through chain stores instead clothing markets... Prime Minister Vladimir Putin agreed with him.

“We are not fighting against markets, but against illegal forms that exist in many markets - counterfeit goods, illegal migrants, and unsanitary conditions. If the market is legitimate, then the government cannot have any questions about it, ”explained Dmitry Peskov, a spokesman for the prime minister. He does not know anything about "Novy Cherkizovsky", but suggested that local authorities the authorities keep the situation under control.

“The governor did not give any permission to place the remains of the Cherkizovsky market on the territory of the Moscow region,” says Tatyana Poret, a representative of the regional government. According to her, the Governor Boris Gromov at meetings more than once gave instructions to all chapters municipalities so that there are no remnants of the Cherkizovsky market on the territory of the region. The regional government is not against the construction of civilized trade pavilions, Poret added, but for this it is necessary to pass all the expert examinations required by the legislation. “I don’t remember Balashikha coordinating with us the issue of organizing Novy Cherkizovsky,” she said.

FMS spokesman Konstantin Poltoranin says that in economic activity The migration service does not interfere with the market, especially since there were few violators of migration legislation among the traders of the Cherkizovsky market - 10 percent. The Chinese and Vietnamese are one of the most law-abiding migrants, he adds. “The main thing is that the Chinese do not settle in closed enclaves,” Poltoranin stressed. "If this happens, then the regulatory authorities have practically no access to them."

Interior Ministry spokesman Oleg Elnikov said that the Interior Ministry knows about the opening of the market in Balashikha and will monitor the observance of public order on its territory. So far, the Ministry of Internal Affairs has not received any complaints about this market, he says. An employee of the Moscow Region Central Internal Affairs Directorate added that so far "no supernatural measures to check the market are planned": "We will carry out control as usual - regular raids and inspections."

For a long time "New Cherkizovsky" will not work, the deputy of Khristenko Stanislav Naumov is sure, because according to the law on retail markets(271-FZ) from January 1, all markets must operate in capital structures. “We need to stimulate the construction of hypermarkets, where they successfully trade in economy class goods. As the discussion on the draft law on trade has shown, one can speak seriously with chains and be jointly responsible for quality, taxes and prices, ”he added.