The book will teach you how to program your dreams. With the help of a special technique, described in detail in this book, you will learn to integrate any positive programs into the structure of your personality.

You will work at the neural level, directly with the nerve cells in the brain. In this case, you do not need any special knowledge and skills. This is a very simple yet very effective technique.

Political body language

Studying books on non-verbal communication, I often caught myself thinking that books of this kind are deprived of clarity, which could be obtained on specific examples from the life of those people whom each of us knows.

And caricatured images or rare photographs of nondescript printing quality sometimes disheartened their isolation from real life and incomparability with something specific.

Reader Comments

guest/ 05/22/2012 I read the Protocols ... in one breath, I love such books.

Oleg/ 11.08.2011 The first time I read "Protocols of the sorcerer Stomenov" 10 years ago. The book is very energetically charged. Besides, what is more important to me, thanks to her, it is easy to adjust to that world. Remember what Seraphim Sarovsky said: "As with the living, talk to me, and I will live for you." But, from my point of view, such "tuning" can not be carried out by everyone, since not everyone has natural data and not everyone is engaged in bioenergy. I will give an example from my practice. After reading the "Protocols ..." I like to mentally wander around our Nizhnevartovsk cemetery. And, after a 5-10 minute walk there, I feel a sharp increase in internal energy, positive (!), Increased faith in myself and my life goals! However, I do not advise common people"recharge" in this way, because firstly, I have been doing bioenergy for over 10 years, and secondly, I know exactly how to recharge, and thirdly, but this information is not for everyone. Using the Altered States of Consciousness, I brought out 1 Truth: "Life and Death are 2 halves of the One Whole", and what people call Death is nothing more than a continuation of Life at a higher, deeper, energetic level!

Kat/ 04/15/2011 found a lot of interesting things in the "ducts of the sorcerer Stomenov", an interesting point of view on life and death, it is said simple language, intelligibly and understandably

Sidor Petrov/ 3.11.2010 Immediately did not like the "Protocols of the sorcerer Stomenov" - some dreary vanity in the twilight. There is no ultimate goal, no sense in these sayings. There is only one darkness, and this is like a hymn to her.

Elena/ 25.08.2010 I got great pleasure from everything written by VITOM PRICE that fell into my hands. I would like to buy all the works. I like the author's approach and view of everything he writes about. Bravo!

Elena / 24.05.2009 Dear sir Tsenev, I read your article about Judas Iscariot. If you are an unbeliever, then it is not clear why you are wasting time building your versions of non-existent events. If you believe that the Gospel events are real historical facts, then of course you are blaspheming in your arguments. It would be better for you not to do this.
God bless you!

Introduction

1. Who is to blame
1.1. Never mind
1.2. Sensory satiety
1.3. Selective attention
1.4. Protective reactions of the brain to information overload
1.4.1. Method one: structuring the surrounding reality
1.4.2. Method two: interiorization of knowledge
1.4.3. Method three: automatisms and stereotypes
1.4.4. Method four: sensory adaptation
1.4.5. Method five: sensory automatisms
1.5. The structure of everyday thinking
1.5.1. An excursion into the subconscious
1.5.2. The brilliance and poverty of subconscious influence
1.6. Conclusions and comments

2. Woe from Wit
2.1. Sensory war
2.1.1. Shocking and shocking advertising
2.1.2. Advertising mouse traps for eyes
2.1.3. Now in new packaging
2.1.4. Scarcity Principle
2.2. Structural and emotional manipulation
2.2.1. Structural traps
2.2.2. Emotional structuring
2.3. Interiorization of knowledge
2.3.1. The Power of Authority: Anatomy of Power
2.3.2. Authority in advertising
2.4. Automatisms and stereotypes
2.4.1. Advertising stereotypes: common mistakes
2.5. Sensory adaptation
2.5.1. Increasing the dose
2.6. Sensory automatisms
2.6.1. Form style
2.6.2. Subject, character, image homogeneity
2.7. Conclusions and comments

3. What to do?
3.1. Psychology and philosophy of color
3.2. Fonts
3.2.1. Accents in the text and accent proportions
3.2.2. Encoding and decoding words
3.3. Lines, frames and designators
3.4. Composition and location
3.4.1. Text guides and layout
3.4.2. Overlay text on an illustration
3.5. Illustrations
3.5.1. Sell ​​a product, not your associations
3.6. Content
3.6.1. Vapidness
3.6.2. Because!
3.7. Representative systems in advertising
3.7.1. A wealth of choice
3.7.2. Low prices
3.7.3. Discounts and discounts
3.7.4. Location
3.7.5. Lotteries and gifts
3.7.6. Birthday
3.7.7. Product quality
3.7.8. Service maintenance
3.7.9. Advertising submodalities
3.8. Conformity of form and content

INTRODUCTION

All psychologists should be simply killed.
My hand reaches for the pistol at once,
when I see a psychologist.
Psychologists are the same astrologers.
They have the same forecast accuracy,
the so-called depth of analysis.
Oleg Matveichev, author of the book "Ushi mashut oslom"

When you read books on the psychology of advertising, especially about the use of various kinds of advertising psychotechnologies, then even one glossary is sometimes able to convince us that all these technologies have a place to be.
For example, oglotelesuggestia. "Okhlos" means "crowd", "tele" - indicates the carrier of information (television), "suggestion" emphasizes the nature of suggestion. Throw in imperative perseveration, Neuro-Linguistic Programming (NLP), or suggestive linguistics, and after such words, we no longer need any arguments.
On this shelf we will put books and publications in the media with killer titles: "Advertising: Suggestion and Manipulation", "Manipulation and Programmed Consciousness", "Advertising Hypnosis: Anatomy of the Ideal Form of Psychic Aggression." Headlines alone are enough to give you a superstitious awe for the powerful and all-powerful psychotechnology.
However, with all the obviousness of the fact that advertising is an inspiring and zombifying tool, it is equally undeniable what exactly is in your advertising activities for some reason it does not really inspire anything, it does not brainwash anyone at all, and in general it is not as effective as you would like it to be.
Why is that?! What is the reason for this strange contradiction? There may be several plausible explanations:
1. You have not yet read the necessary books on how to introduce hypnosis and zombie techniques into advertising.
2. You have already read them, but you have not been able to really master these powerful advertising psychotechnologies.
3. You just “bought” on the “fact” that advertising hypnotizes or inspires something.
And while we are talking about the Coca-Cola company and the use of famous film actors in one or another advertisement (oh, yes, of course, shoot an advertising video, inviting Mel Gibson and Madonna to the main roles, it will be very effective advertising), then everything is healthy and convincing - hypnosis and total control by consumers in advertising clearly exists.
But as soon as we are faced with the task of advertising the products of the hosiery factory "Small Irons", then all hypnosis somehow immediately stops working.
And neither NLP helps, nor imperative perseverations, nor suggestive linguistics. Well, at least crack it! So, maybe it's not hypnosis or zombies at all? Have you met a lot of hypnosis and zombies in your life, in addition to the fact that it is very often talked about in books and on TV?
Consider a couple of abstract examples (which are actually much closer to advertising than hypnosis or 25th frame): a girl at a party sees a guy she likes. She wants to win his favor. And what does she do in this case ?!
Firstly, the girl seeks to ensure that the young man drew attention to her.
Without this, no communication is possible. This is the most important thing she has to do. But in order for him to turn his attention to her, it is desirable for her to find out: what does he prefer to pay attention to?
Secondly, the girl really wants to please the young man, to arouse his interest. Accordingly, she needs to look so that this interest arises, and behave in such a way that it is preserved.
Thirdly, the girl needs her model of behavior and interaction to arouse desire in the object of her sympathy. He must want to have what interests him. If such a desire has not arisen, then his interest can easily switch to another object.
And finally, fourthly, she must induce him to take a specific action (for example, so that he proposes to take it). For without action, desire can easily fade away and lead nowhere. Desire without action is either suppressed or switches to other objects.
Here's another example. Suppose a speaker comes onstage who needs to convey a few important messages to his audience. What should he do?
First, the presenter needs to figure out what the audience wants to hear. For if he says something opposite to them, then they will simply not be heard by them, as if he was giving a lecture in a boarding house for the deaf.
Secondly, the audience must like the person on stage. People tend to ignore and “ignore at close range” everything that causes antipathy and dislike in them.
Third, he must speak in a way that will be remembered by the audience. It is not very difficult when you tell people what they want to hear, that is, you yourself know it in advance. It is very easy to remember what you have known for a long time.
And, fourthly, the speaker must induce the audience to take some action or make a decision, so that his speech is not wasted. The listeners must either accept his point of view (which, in fact, is or became their own), or draw some useful conclusion for themselves.
If the girl did everything right, then the guy will most likely be at the mercy of her spell.
And if a good speaker skillfully repeats the formula of magical communication with the audience, then the audience will be conquered.
But this is also the classic advertising formula of AIDA. that is, attention, interest, desire, action (attention, interest, desire, action). And it turns out that in all cases the logic of communication (and dating, and oratory, and advertising) is practically the same. And mind you, no hypnosis for you. And no one zombies or programs anyone.
So the first trouble of many books on psychotechnology in advertising is that they simply do not work, or are not applicable in the reality around you, or are generally something similar to dandruff or critical days when they first create a problem and then happily offer her psychotronic solution. Another problem with many books on advertising psychology is that they are more readily understood by psychologists than advertisers. You open them, and a lot of terms and psychological imperatives, thousands of techniques and techniques fall upon you. This is informative and entertaining in theoretical terms, but when it comes to advertising butter or perfumery, then the practical value of psychotechnology suddenly begins to tend to zero. For different reasons.
If only because it is not clear what kind of technique or technology to apply in your case. Use the animation technique? Or reputable copyright advertisements? Or maybe arouse feelings of affection? Or introduce sexual objects ?! Try to suggest a solution to a problem situation? What to do, in fact?
As a result, a huge number of psychological techniques begin to be used by the creators of advertising thoughtlessly and at random, and it itself acquires ugly and grotesque features, actually transforming into anti-advertising (you will find many examples of this on the pages of this book).
Therefore, this book claims to be interesting not so much for psychologists as for advertisers (designers, copywriters, managers) and all those who wish to enrich their creative process with knowledge of psychology in its practical and applied meaning. This book is not about the psychology of advertising as such, but about practical psychology for advertisers, impregnated with common sense, pragmatism and a cynical view of things.

01
oct
2017

Psychology of advertising. Advertising, NLP and 25 frames (Vit Tsenev)

19
sep
2007

Elena Kuzina - NLP "In Russian" (audiobook) [Psychology]

Type: audiobook
Genre: Psychology
Author: Elena Kuzina
Audio: mpeg audio_bitrate: 32 kbps
Duration: 5 h. 59 min.
Description: Why NLP? Because they are the best psychological techniques to manage your mood, condition, even well-being.
This technique: - really takes a minimum of time; - definitely does not require special conditions and costs; - actually helps; - gives a quick effect and lasting result. Plus, with regular practice, NLP can really make a difference in your life. Provided that you want it and believe it.

26
jan
2012

25th frame number 2 (February)

Year of issue: 2011
Genre: Film magazine
Publisher: 25th frame
Russian language
Number of pages: 34
Contents of the magazine: KINO NEWS (about all the most important events in the world of cinema) - News COMING SOON IN THE MOVIE (preview of the January premieres) - "Iron Grip" - "Black Swan" - "The Fighter" - "127 Hours" - "You will meet a mysterious stranger "-" The Green Hornet "-" Disappearance on 7th Street "-" I Am the Fourth "-" Sanctum "-" The Bodyguard "-" Unknown "-" Manticore " - January 23) - "Fir-trees" - "More ...

13
mar
2011

Paul Ekman. Psychology of lies. The Psychology of Emotions (Paul Ekman)

Format: PDF, OCR without errors
By Paul Ekman
Year of issue: 2008-2010
Genre: Psychology
Russian language
Number of pages: 159-376
Description: Did you know that the average person lies three times in ten minutes of conversation? Unfortunately, lying is an integral part of our daily life. But besides liars, there are people capable of recognizing lies and such people are called "verifiers". Paul Ekman is considered one of the leaders in the study of psychology, and in particular - lying (by the way, it is no secret that it was Ekman who became the prototype of Dr.

26
Apr
2017

Raigorodsky D. - Psychology and psychoanalysis of character. Reader on psychology and typology of characters. (Raigorodsky D.Ya. (editor-compiler))

Format: DjVu, Scanned pages
Author: Brushlinsky A.V.
Year of issue: 1970
Genre: Psychology
Publisher: Thought
Russian language
Number of pages: 191
Description: The author of the proposed work, one of the students of the prominent Soviet psychologist and philosopher S.L. Rubinstein, relying on experimental and theoretical studies of thinking, reveals the essence of the thinking process, emphasizes its creative nature. Showing the very complex nature of the thinking process, the author makes an attempt to compare the philosophical-psychological and cybernetic approaches to the study of thinking and creativity ...

07
but I
2013

Psychology and Me # 11 (November)

Format: PDF, Scanned pages
Author: call
Year of issue: 2013
Genre: Journal for women, health
Publisher: Publishing House "Toloka"
Russian language
Number of pages: 33 / double
Description: A magazine for those who love life, strive for harmony with the world around them and with themselves. The main theme of each issue is the relationship between a man and a woman, parents and children. With the help of professional psychologists and the life experience of the readers themselves, you will find answers to difficult life questions. The magazine will become your guide to the world of relationships, love, intimacy, health and faith. Contents of the issueUncover ...

12
but I
2017

Perinatology and perinatal psychology (Kelmanson I.A.)

ISBN: 9785299006636
Format: FB2, eBook (originally computer)
Author: Kelmanson I.A.
Year of issue: 2015
Genre: Medicine
Publisher: SpetsLit SPb
Russian language
Number of pages: 343
Description: Tutorial is devoted to topical issues of perinatology and perinatal psychology, knowledge of which is required for the training of clinical psychologists. The publication contains the most important information about the development of the embryo and fetus, the formation of its competencies. Changes in a woman's body during pregnancy and related to this are considered. psychological problems... The formation of maternal behavior is discussed ...

02
Aug
2014

Hypnotism and psychology of communication (Zorin Peter)

Format: audiobook, MP3, 64kbps
Author: Zorin Peter
Year of issue: 2014
Genre: Psychology
Publisher: "ARDIS"
Artist: Gerasimov Vyacheslav
Length: 07:54:50
Description: The author of the book "Hypnotism and the Psychology of Communication", the famous psychotherapist Pyotr Grigorievich Zorin has been using hypnosis to treat patients for more than thirty years. In addition, he has traveled all over the country, giving lectures, hypnosis sessions and auto-training. Based many years of experience PG Zorin concludes that special conditions are not necessary for hypnosis. Hypnosis is not an inspired incomplete sleep, but a cons ...

23
mar
2016

Psychology of Nations and Masses (Le Bon Gustave)

Format: audiobook, MP3, 192kbps
Author: Le Bon Gustave
Year of issue: 2016
Genre: Psychology
Publisher: MediaKniga
Artist: Vladimir Avdeev
Length: 05:44:24
Description: The classic work of the French psychologist G. Le Bon "The Psychology of Nations and Masses" is devoted to the study of the psychology of large social groups... It was Le Bon who first formulated the laws of the behavior of an organized crowd. He wrote that people in the crowd "have new qualities that they have not yet possessed." The individual in this case “acquires a consciousness of an irresistible force, and this consciousness allows him to succumb ...

05
but I
2007

Psychology of love and sex

Genre: Popular encyclopedia
Author: Yuri Viktorovich Shcherbatykh
Artist: Reads Alexander Dubina
Publisher:
Moscow: Eksmo Publishing House
Year of issue: 2005
Description: 1. What is love? How are relationships formed in love? Take or give? Prophecies and scripts. Mismatch of positions. How invisible threads are woven that bind people. The puzzle of choice. What is beauty? Five senses, and not only ... Talents and fans. "And I like this one more ..." (individual criteria for choosing a sexual partner). What is love? The ambivalence of love. Can you love two people at the same time? Personality and sex ...

21
Dec
2014

Family Psychology and Family Psychotherapy (Collection)

Format: audiobook, MP3, 128kbps
Author: Collection
Year of issue: 2012
Genre: Psychology
Publisher: Russia
Artist: Craft
Duration: 14:29:46
Description: The seminar "Family Psychology and Family Psychotherapy" is an introduction to the process of family counseling. Listeners will familiarize themselves with basic concepts family and family functioning, get acquainted with the methods and languages ​​of description and diganocy of the family situation and receive the first therapeutic techniques. Family psychology; family psychology - a branch of psychology that studies the evolution and the essence of marriage family relations, especially their ...

17
Apr
2017

Ethnic factor. Geopolitics and Psychology (Platonov Yu.)

ISBN: 5-9268-0107-9
Format: PDF / DjVu, Scanned pages + OCR layer
Author: Platonov Yu.
Year of issue: 2002
Genre: Geopolitics
Publisher: Speech
Russian language
Number of pages: 524
Scan: mcach
Processing: Vitautus
Description: The monograph is dedicated to complex problem interaction of peoples from the standpoint of mutual influence and interrelation of ethnological, demographic and behavioral factors. Such problems are considered in the geopolitical context modern world as the growth of the world's population, the demographic characteristics of the state of mankind, international migration ...

27
jan
2011

Man and woman. Psychology of family relations (Malyshev E.M.)

Year of issue: 2009
Format: 128kb / s MP3
Genre: Psychology
Artist: Malyshev Evgeniy Mikhailovich
Duration: 01:51:11
Description: Professor Malyshev very easily and simply explains and shows with examples (as we are all very familiar) and conveys his understanding of the relationship between a man and a woman, and as a result, you soon (if, of course, listen carefully) very clearly begin to realize where you are going love, why passion fades away and why, after a while of life together, quarrels, discord, misunderstanding and dissatisfaction begin, and men turn into workaholics, alcoholics ...

09
june
2018

Integrity paths. Depth Psychology and Western Occultism (Lloyd Kelton Keane)

Format: PDF, OCR without errors
By Lloyd Kelton Keane
Year of issue: 2013
Genre: Analytical psychology
Publisher: Kastalia Club
Russian language
Number of pages: 480
Description: This dissertation compares two psychospiritual traditions: analytical psychology and the Western esoteric tradition. They are related by the use of symbols and metaphors of integrity, including the sephiroth of the western esoteric Tree of Life. Sample Pages