What is the name of the school newspaper relevant in the modern school. Names of corporate newspapers. Variety of templates

If you want to create your own publication, newspaper, you must be prepared for all the difficulties that await you on the way to the implementation of your project. One of the most difficult puzzles you will need to solve is the name of the newspaper. The title of the newspaper should be short, euphonious and well-remembered, while attracting attention and catching the reader. When you come to the question of how to name a newspaper, you will have to think a lot and take into account a large layer of factors that determine the structure and form of your publication. These factors will be:

• your target audience,
• content subject,
• frequency of publication,
• territoriality of distribution,
• publication format

Naturally, when choosing, you will need to find out the names of the Russian newspapers that are published, so as not to use already existing name... Also, most likely, you will look through the names of Russian newspapers, which were published before in the history of domestic periodicals, in order to fertilize imagination or choose a name from already forgotten newspapers.

History of Newspapers

The history of newspapers goes back many centuries: even in the time of Gaius Julius Caesar, a newspaper was published called "Acts of the Senate", which covered, as the name implies, the activities of the highest Roman state body.

The first printed newspaper in the world was Stolichny Vestnik, published in China in the 8th century. And the prototype of modern editions is considered to be the French newspaper La Gazette, published in the 17th century. La Gazette had a print run of 1,200 and had enormous political influence in France. The influence of the publication was such that the authors of the messages in it were, sometimes, King Louis XIII, Cardinal Richelieu and other top officials of the country.

The history of newspapers in Russia begins with handwritten reviews of the German and Dutch press, which were compiled for the tsar and the boyars by an ambassadorial order. These reviews were called chimes. Later in Russian Empire By the decree of Peter I, the first printed periodical appeared - "Bulletin of military and other matters worthy of knowledge and memory that happened in the Moscow state and other neighboring countries." Obviously, in those days, they did not really think about what the newspaper could be called, and how it should not be called.

Deciding on the name

The main factors that determine the title of a publication are the target audience and the nature of the content. So the popular edition, which is published for the male intelligentsia, is called GQ (stands for "Gentlemen" s Quarterly). The abbreviation is easy to remember and sounds good, and the decoding immediately makes it clear for whom and what is written in this edition. If the audience of the newspaper consists of children, then the name of the newspaper should be appropriate. Here are the names of children's newspapers as an example:

• DetGazeta (abbr. Children's Newspaper)
• Dawn
• Children's Newspaper Fidget
• Clever girl
• Sturdy
• Star

It is useful to include a reference to the audience in the title, that is, if the newspaper is created for men, then you can use "male" in the title, and if target audience If there must be elderly people, then the title must indicate this, for example, "From pension to pension".

Today, and, perhaps, several decades ago, the practice of publishing and designing school newspapers was and is very relevant and in demand at school. It is such newspapers that help to fully understand the life that takes place not only within the walls of the institution, but also within each class and group. As a rule, such newspapers talk about what events became the brightest in the life of the educational team, about academic performance, interesting and funny stories are described, and children also have an excellent opportunity to place their works here, both artistic and literary, to tell everyone about your hobby and demonstrate clearly the results of your work.

If you decide to publish a newspaper like this with your class. Then at the very beginning of your journey you may encounter such a very important and difficult problem as to name a school newspaper. Someone may say that this is a trifling matter that can be solved in a couple of minutes, but in reality a completely different picture arises, because it is difficult to make the right and right choice among such an existing variety of assortments, where each of the names is beautiful and unusual in its own way.

How to come up with a name for a school newspaper?

• Firstly, in the name it is expedient and appropriate, and, most importantly, it will be correct to use words such as territory, planet, courtyard, world, quarter. The following names are striking examples of this - Schoolyard, Planet of Knowledge, Planet of Craftsmen, World of Knowledge, Country of Knowledge, Territory of Childhood.
• Secondly, in no case should you and should not use such words and phrases in the title that will become critical and repulsive. These are “No Losers”, “Fun School”.
• Third, organizing a title competition for the newspaper. How to understand this? It's simple, if you want to listen as much as possible to the opinion of each student in the class, then the most correct and most the best option is the organization of a competition for the best and most unusual name. In other words, the guys at home should prepare a list with titles that could be used for the newspaper. After that, at a general discussion and meeting, together with the class, you should choose the most pleasant and suitable option. Also try to come up with your own names so that the children can see you are interested and involved in their lives.
• Fourthly, after the name has been chosen, it is necessary to hold a drawing competition for the best newspaper emblem. Remember that working together, together with the children, the class, you will end up with a truly interesting and exciting newspaper that will not leave anyone indifferent.
• Fifth, after the name has been determined, it is recommended to work on the selection of the board of editors who will be responsible for the publication of the newspaper, its replenishment with interesting and relevant information, and design.
• Sixth, the name of the school newspaper must necessarily be original and captivating, but by no means clouded and serve as a prototype for someone's school publication.
• Seventh, the name for the newspaper should and should be chosen on the basis of comprehensibility. In other words, from the name itself it should be clear what this is about.
• Eighth, the name must be universal. How to understand this? Simply put, reflect the heading and topics of not only one issue, but fit all other publications. In addition, the very headings that make up the newspaper should also be fascinating and unusual, since their main and main task is to attract attention and interest from others.
• Ninth, you should not try to imitate well-known and adult publications, as your publication will completely lose its individuality and uniqueness. But this is the main guarantee of success.

As for the most unusual ideas names for the newspaper, then, perhaps, the leading position is occupied by the newspaper named after the headmaster. The result is unusual and fun, and will interest everyone, both adults and children.

Coming up with a name for anything is not an easy task. Coming up with a good thing is also very important. However, judging by the number of stereotyped and absolutely meaningless corporate names, many companies are not at all concerned about this issue.

They say that in Soviet times, every factory had a corporate newspaper. They were more often called large-circulation editions, they wrote in general about the same thing, only with an unchanged ideological component. The names of the newspapers were more like political slogans: "The Way of October", "For Communist Success", "Soviet Machine" and a long list of similar inspiring slogans. The use of such a naming model today may not be entirely appropriate. Firstly, the language, ideology, attitude to work have changed, and secondly, the principles of communication have changed: a modern corporate event bears little resemblance to a combat propaganda leaflet.

Messengers and messages. News titles of corporate newspapers

There are a great number of such newspapers: “Bulletin of the accountant”, “Vesti KAMAZ”, “Vesti Mosenergo”, “Agroprom-Izvestia”, “Novosti Akado” and a long list of similar examples. Perhaps you are now thinking about making your newspaper another Herald. Think again, and then, if you don’t change your mind, more. There are thousands of suitable words in the Russian language, for sure there will be yours too! The speech clichés of the topics are also strong - they are the first to emerge in memory, blocking the scope for imagination.

Matryoshka Times: Englishisms in corporate newspaper titles

Anglicisms have long and firmly established themselves in the Russian language. This fact in itself cannot be good or bad, languages ​​have always been mixed and will continue to mix. But we speak Russian, so it's better if the names are clear to everyone.

What does the word "YourTube" tell you? No, this is not a popular video service, but the name of the newspaper of a metallurgical company that produces pipes. And here are some more real examples: “Bussines Car”, “Gurman Group News”, “VIP-times”, “Rockwool news” “Comstar galaxy”. All these are newspapers published Russian companies(or divisions) for the Russian-speaking audience.

Surely, the choice of each of the listed names has a weighty justification. But when we talk about corporate newspapers, we constantly think about communications, the relationship between the company and the audience. And here's a simple question for you: does such a name for a corporate newspaper help improve communication with employees and customers?

Oh, the times! Names of corporate newspapers with the word "Time"

Returning to our Russian-speaking spaces. When you don't want to do naming too much (this is, by the way, Englishism), you have to resort to regular templates (and this is a German borrowing from French). The real salvation, then, is “time”. There is such a word. The recipe is simple: we take the word “time”, add the name of the company to it (you can use an abbreviation or another suitable word) and get an excellent name for a corporate newspaper: “Vremya SGM”, “Vremya Avtotorga”, “Nashe vremya”. If you know a little English, then the recipe can be supplemented with the words "time" and "times" (see the previous paragraph).

Honorary grain grower. Professions in corporate newspaper titles

Professions in the names of factory newspapers were especially actively used during the Soviet period. Many modern corporate women have inherited their names from those times, directly or indirectly, following the traditions of their great ancestors. Examples of “professional” names: “Refractor”, “Orenburg worker”, “Chelyabinsk metallurgist”, “Pipelayer”, etc. It should be noted that this technique is more often used in heavy industry enterprises, in agriculture, in the oil and gas industry, that is, where working specialties are the main ones.

Yours, Mine, Ours! Affiliation of corporate newspapers

The desire of publishers to be closer to the audience often leads to the use of pronouns “your”, “mine”, “our” in the names of corporate newspapers in all three genders. The result looks something like this: "Your gas station", "My Aeroflot", "Our newspaper". And the corporate event "Our World", with its hat, seems to hint who actually owns this planet. Well, in a number of cases such names are quite justified, especially if you consider that we are considering the market as a whole, and an ordinary employee of the company hardly has access to another “Nasha Gazeta”.

In the shadow of a big brother. Umbrella names of corporate newspapers

One of the most obvious and common ways to name a corporate newspaper is to use the company's name. There is nothing shameful in this, it is a completely understandable decision, both for the internal and for the external corporate press. Examples are everywhere: Dixie Express, Bashkir Oil, Sibur Today, Our Crossroads, Renaissance Life. In our opinion, not the most successful variants of the newspaper's umbrella name are “Transmashholding”, “FINAM $ yst”, “UGMK-Holding. Lead. The look "stumbles" and is not easy to pronounce.

Saratov merchandiser. Geography in the names of corporate newspapers

And finally, the regional factor. The geo-referencing of corporate press titles is very common and understandable. Firstly, this is a way to bring the publication closer to its audience, pointing out its local origin, and secondly, Vyksa Metallurgist should be different from all other metallurgists in the world. The use of toponyms in the names of the corporate press is completely normal practice, but sometimes you should restrain your imagination so that it does not work out, as in the subheading above.

Of course, we have not considered all the stereotyped names of corporate newspapers. There are thousands of them, some are quite successful, and some do not even want to remember. And it is quite possible that under an unfortunate name a very meaningful publication is published, readable and in demand by the audience. You just need to remember that you have every right to come up with a really unique name for your newspaper and you are not at all obliged to call it another “Builder's Bulletin” or “The World of Linoleum”. That's basically all. Good luck!

Just in case, we remind you that we we publish corporate newspapers and we will be happy to do it for your company. Write or call! Details on the link:

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How to come up with the name of a corporate newspaper

I do not want to repeat the old truth about what you call the ship, so it will float, however, in many respects, its success with the readership depends on how successful the name of the corporate newspaper is.
The name of the newspaper is like a litmus test. It shows who the publication is addressed to, what its content is, whether it is worth spending time reading it. Thus, a good title attracts the reader's attention, arouses his interest - it seems to say: “Here, in this publication, the information you are looking for,” an unsuccessful one - leaves the reader indifferent.
Corporate newspaper titles vary widely. Even a cursory acquaintance with the "internal" publications of corporations shows that a comprehensive study of the issue will take a lot of time. In this article we will talk about the main types of newspaper names, we will give practical advice that will help you come up with a name for a corporate media, we will tell you about our own experience of creating a name for a newspaper using a specific example.
As practice shows, the most common names are those that contain the name of a company or a brand (Aeroflot, Gazprom). Quite often you can find names that indicate a specific product or service ("Best Ceramics", "Architect", "Carrier"). Along with them, there are names-appeals: they are mainly carried by the factory circulations remaining from Soviet times ("Forward", "For potassium", "The last height").
Universal names are in use, which are suitable for any publication, regardless of the subject matter ("Corporate Bulletin", "Navigator", "Company Weekdays", "Compass", "Forum"). But there are also piece, original names that cannot be confused with others. For example, "Projector" (newspaper engineering company), "Tin" (the newspaper of the manufacturer of canning lids), "Mars" is attacking! " (newspaper of a trading house and a supermarket chain in Lugansk).
The name of a corporate newspaper can address specific marketing objectives. For example,
- indicate the geography of distribution and the affiliation of the company to a specific industry ("Chernogorsky worker", "Chusovskoy metallurgist", "Sailor of the North"),
- underline special attitude to consumers and partners ("Your Gas Station", "Your Energopartner"),
- inform about the composition of the readership ("Corporate Lawyer", "Bulletin of the Accountant", "News of the Republic of Success").
As for the way to create a new name printed edition, then there are several of them. So, the name of the newspaper can be chosen:
- independently - relying on your taste and sense of the word,
- holding a competition at the enterprise (when by voting one of the most attractive options is selected from a variety of options),
- by organizing a focus group with participants from among potential readers,
- by contacting the services of naming specialists.
When evaluating a new name, they are guided by the following criteria. The title should fully reflect the concept of the corporate newspaper. That is, to meet the goals of its creation, information content, and the expectations of the readership. In addition, the name should be original and attractive, sonorous and memorable, short and concise, have a semantic load and logical completeness, and evoke positive emotions.

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Will make her " business card» educational institution? How to choose material for publication? We will try to find answers to the questions posed, to prove the relevance of this direction.

How does school life begin?

In order for the children to be interested in communicating, to be within the walls of their native school, they try to organize their own "printing houses". The main assistants in this intellectual activity for high school students are teachers of the Russian language and literature. They can, at the very beginning of their work as a journalist, offer the children topics for the school newspaper.

Coming up with a name

"As you name the ship, so it will float." This expression can be applied in our case as well. Therefore, it is so important that the name of the school newspaper be bright and memorable, and attract the attention of both children and school teachers. For example, such an interesting name as "School Boom" will be relevant, bright, original. A newspaper with such a loud name will not only want to look, but also read carefully. I do not like? In this case, you can think of another name for the school newspaper, for example, "I am a journalist!" The choice depends on the personal preferences of the children, the orientation of the educational institution, as well as on creative imagination novice "shark pen".

Subject of work

Is the name of the school newspaper invented? In this case, you can safely proceed to thinking over its layout. If earlier schoolchildren had to manually print basic materials on sheets of Whatman paper, spending a huge amount of free time on this, now the procedure has been significantly simplified. It is enough to choose the one you like computer program, choose the appropriate design option, size and font option, and you can start the procedure for recruiting the next school graduation. If you wish, you can not only use some texts, but also supplement them with illustrations, photographs, drawings. Of course, small crosswords and psychological tests will be interesting for students and teachers.

Not only the name of the school newspaper, examples of which we gave above, but also its content is important. We offer some options for directions that can be considered in separate issues. If a special number is planned for the professional holiday of teachers, in this case, you can come up with material in the form of interviews with individual teachers. Among the questions asked to them, special attention can be paid to the choice of a profession, as well as satisfaction with their work.

To make the newspaper not too serious in content, the material is "diluted" with verses written for their teachers by schoolchildren. The New Year's issue is necessarily supplemented with bright and unusual wishes, a comic horoscope of compatibility between teachers and schoolchildren, and New Year's riddles. If you wish, you can even come up with a quiz, the winners of which can be both teachers and children. The awards ceremony can be held at the Christmas tree using the newspaper as real source information.

Conclusion

Any educational institution, which has creative and active students, is trying to create its own newspaper. In some mainstream schools the whole initiative comes from high school students, they themselves come up with the name, layout of the newspaper, its content. In other schools, a separate teacher is appointed by the director to lead the newspaper. He selects a team of high school students, teaches them the basics of journalism, and supervises the work. Whatever option is chosen for creating a school press, in any case, the newspaper helps to follow sports and intellectual events taking place at the school, make announcements of events, and talk about serious and necessary moments.