How nice to design the name of the company. Women's names starting with the letter n. Proper use of creative

When registering entrepreneurial activity be sure to give your brainchild a name.

SP in official documents indicates as a name his surname and initials, although he has the right to name his product, service or place of their provision as he pleases. And here is a legal entity obliged have a proper name that appears in all official papers.

And you need to choose a name even before the documents are submitted for registration, so as not to enter the first phrase that comes across later. The question of the name of the organization is too important, because it is - business card, the face of the enterprise, which largely determines the percentage of its success.

What are the nuances in choosing a name for an organization, what should be taken into account and what mistakes to avoid, what creative techniques can you use? We will also highlight the question of how specialists can help in this problem.

10 ideas on how to name your company

If you decide to name your brainchild yourself, we can recommend several proven approaches to this strategy. Each of these approaches has many successful names that have become legends in the business world.

Proper name and its variations... An enterprise is to a large extent the personality of its owner, so it is often a good option to give it your first name, last name, or combine them whimsically. For example, Ford, Heinz, Proctor & Gamble, Casio are the names of the founders, and Adidas is an abbreviation for the home abbreviation of the owner's name (Adi Dasler). You can also use vernacular variants of names: workshop "At Petrovich", hairdresser "Natashenka".
Verbal combinations... Words and their parts are arbitrarily broken up, combined, combined in various variations. This is how the name of the Pampers brand was created (the first letter of the surname Proctor, the middle of the surname Gamble, the end of the word Diapers - "diaper"). This technique also includes the division of a familiar word into several meaningful ones with a capital letter in the middle (a thrift store "Bulavka", a beer bar "UsPey" with a picture of a magnificent mustache on the signboard).
Phonetic approach... The use of alliterations, onomatopoeia, playing with rhymes and rhythm has a positive effect on the perception of the name. For example, "Coca-Cola", "Chupa-Chups", iris "Kis-kis", the Twitter network (in English imitates the chirping of a bird), "Agusha" (kids say "agu").
Associations, allusions, hints... The double meaning in the name is always attractive, as it allows consumers to feel involved in solving the mystery. This approach can be both simple and somewhat primitive (beauty salon "Aphrodite", bridal salon"Hymen") and more sophisticated (for example, the chain of stores "Seven-eleven": in addition to the successful combination of rhyme and rhythm, there is information about the time of their work).
Analogy... The correct stereotype is the key to unconsciously attracting potential customers. Most people think in patterns, and a well-chosen option contributes to quick recognition and easy memorability of names. You can use the names of planets, rivers, mountains, animals, mythological and literary characters, etc. For example, Puma, Jaguar, Fujifilm (in honor of Mount Fujiyama), as well as simpler options like the Three Fat Men plus size clothing store, Onegin cafe, Aibolit veterinary clinic, etc.
From part to whole, from whole to part... In philology, this technique is called metonymy, in naming it is very popular. For example, “Empire of Sushi”, “Kingdom of Sweets”, “World of Fur Coats”, “Kingdom of Batteries”. Return reception - VIP-massage salon, Your comfortable bathrobe store, Jewelry salon "For you, my love", etc.
Veiled translation... Words translated from another language can become a sonorous and beautiful name with a secret meaning. This is how many famous brands were born, for example, Daewoo - from the Korean "big universe", Samsung - in Korean "three stars", Nivea - in Latin "snow-white", Volvo - in Latin "I'm going". Panasonic is composed of three linguistic roots at once: "pan" is Greek for "all", "sonus" is Latin for "sound", and "sonic" is the English word for "noise", that is, the general translation is "all sound and noise."
Direct indication of the type of activity... It can simply be contained in the name, for example, the company "Invest-Stroy", the bank "Credit", the travel agency "Thirst for Travel", or use an associative approach and metonymy, for example, the bag store "Kangaroo", the furniture factory "Stool", taxi "Wheel ".
Additional endings... Sonorous additions to familiar words can sometimes revive the name and give it solidity. For example, the ending “off” is added to the surname of the owner for “aristocracy”: “Smirnoff”, “Davidoff”, etc. Adherents of the Western style of business often attach solid English endings "promotion", "style", "corporation", "food", etc. to the names of firms. You can add to the name of a product or service any word that characterizes it in terms of value, for example, legal advice "Femida-Garant" or detergent"Pasta moment".
« If only you knew from what rubbish ...»Sometimes successful names are born literally by accident, without any connection with the activities of the company. The most famous example is Apple, Steve Jobs's favorite fruit. A Shakespeare fan, the creator of AVON, gave the company this name in honor of the river on which stood the city of the great writer. The Starbucks coffee chain has nothing to do with stars and dollars, just its creator was very fond of the book "Moby Dick", the hero of which Starback often drank coffee. The Adobe River flowed behind the house of the founder of the firm. Kodak is an invented word that starts and ends with the founder's favorite letter. Beautiful word can be simply heard somewhere, composed or borrowed.

What can and cannot be used in a company name

Becoming a "godfather" legal entity, an entrepreneur can be free in his imagination: any name can be assigned to a company, if this does not contradict the legally established requirements that are declared in Civil Code RF and federal law No. 14 dated February 08, 1998 "About LLC". They can be divided into mandatory, voluntary, and prohibitive.

The name of the LLC must contain:

an indication of the form of ownership and organization of activities, that is, before the name there should be JSC or LLC, and in full form the name of the abbreviation must be deciphered;
the full name is only in the state language, and the abbreviated name can be written in a foreign one, but exclusively in Cyrillic.

At the request of the entrepreneur, in the name of the company you can:

use words of other languages in Russian transcription;
reflect the field of activity or prefer an associative or neutral name;
use abbreviations, abbreviations, invented words, that is, use a wide arsenal of verbal creativity;
give a name already owned by an organization from another region, unless the latter is trademarked.

When naming a company, the law prohibits:

include words or their forms alluding to any government bodies, for example, "parliament", "ministry", "federal", etc .;
use words and derivatives from them, denoting the name of our country and its capital (or rather, this can be done by first issuing a special permit and paying a state fee);
use words-names of other states or international organizations(so, the name of the store "Clothes from Italy" or the pharmacy - "WHO" will not be registered, even if the creative owner came up with the encryption of the phrase "All about health");
copy or include in the title famous brands or words similar to them in any combination (for example, you should not try to register a beverage manufacturer "Saratov Sprite");
insult or offend the feelings of any categories of people by choosing obscene, immoral or inhuman names (you should not call the club "The Curse of Christianity", even if it is the name of Nietzsche's book, the store for the disabled "Hercules" or the ritual agency "Future");
to call an LLC simply by the type of activity (even if the fantasy refuses, the registration authorities will not let Obshchepit LLC or Transport Transportations pass through).

How the pros work

Specialists in naming–A special industry at the intersection of copywriting, advertising and marketing - we are glad to come to the aid of an entrepreneur who is serious about choosing a name for his company. Brand managers, unlike “mere mortals”, use not only fantasy, but also the achievements of psychology, linguistics and analytics.

They know exactly the basic requirements, developed by vast experience, for the name of the enterprise, product or service.

The name should correspond to your positioning as an entrepreneur (for example, if you focus on reliability, it is permissible to include the word “guarantor” in the name, and if on the speed of service - “moment”, “moment”, etc.).
Short and sonorous names are much better than complex and difficult to pronounce.
Care must be taken that the name is easy to read, does not raise doubts in pronunciation, stress and spelling.
Too "hackneyed" names will depersonalize your company and negatively affect your position in the Internet search results when you enter a query.
Ambiguity is the enemy of a good name (as we recall from Green, the Abomination Cafe did not flourish).
If you plan to expand to international market, it is necessary to check the name for a foreign “userfriendly” (for example, a company selling products named after the owner “Semyon” will be doomed in the English-speaking segment, since “semen” is translated from English as “sperm”).
Avoid similarities with the names of well-known brands.

Naming professionals operate according to a complex algorithm, highly appreciating their services, but at the same time guaranteeing the satisfaction of the owner. As for the success of the chosen name, there is also a large share of the case.

What do namers do when creating a name for an organization, product or service:

analyze the market, especially competitors;
thoroughly study the target audience;
define the idea and values of the named enterprise, product or service, its message, "mission";
generate a large number of name variations;
weed out those that are not suitable in phonetics, style, semantics, associations, and the degree of memorability;
check the remaining names for uniqueness;
testing options for target audience;
provide the remaining several options for the customer to choose from.

FOR YOUR INFORMATION! Per additional fee the range of services may include the development of an appropriate domain name, the visual component of the brand, and advice on registering a trademark.

The name of the company is the first thing that pays attention to potential clients, suppliers and other partners. Therefore, choosing it is an important step in building successful business... The name must be unique, catchy and memorable in order to stand out from the competition and elicit a positive reaction from consumers.

Below are tips for choosing a name for an LLC, examples of company names from different industries, and restrictions imposed by law.

How to choose a good luck company name?

When choosing a name, a company should start from the reaction of customers. If it is understandable to the consumer, evokes positive emotions and thus contributes to the growth of sales, then it can be considered successful.

It is worth paying attention to the following nuances:

The name of the company should not mislead the client. For example, you should not call LLC Bogatyr if the company sells flowers.
It is better to refuse variants of names with reference to the location of the company. This can become a problem if the sales geography expands and may require renaming.
The name does not have to be directly related to the organization's activities or products. Better to focus on memorability and ease of pronunciation.

Advice: using foreign words in the name of the LLC, clarify their meaning so that consumers do not have problems with interpretation.

1	2	3	4	5	6	7	8	9
BUT	B	IN	G	D	E	Yo	F	Z
AND	Th	TO	L	M	H	O	NS	R
WITH	T	Have	F	NS	C	H	NS	SCH
B	NS	B	NS	YU	I

To find out whether the energy of the name of the LLC corresponds to the type of activity of the enterprise, it is necessary to present each letter of the name in the form of a number and sum up until there is a single-digit number. Example:

"Magnet" - 5 (M) + 1 (A) + 4 (G) + 6 (H) + 1 (I) + 2 (T) = 19.
19 is 1 + 9 = 10.
10 is 1 + 0 = 1.

Having made the calculations, you need to turn to the decryption:

1 - a good choice for firms engaged in innovative developments, new technologies, etc .;
2 - suitable for medical and educational organizations, design firms, hairdressing, cleaning companies;
3 - for business in the field of entertainment, catering, advertising;
4 - the number that brings good luck to large LLCs, whose activities are related to agriculture, mechanical engineering, design, construction;
5 - the energy of the five favors the field of sports and recreation (sale of equipment, sanatorium complexes, fishing accessories);
6 - will bring good luck in creative industries, floristry, decor, cosmetology and medicine;
7 - suitable for companies producing expensive and exotic products;
8 - contributes to the success of the accounting, auditing business and everything related to finance;
9 - promises good luck to charitable and educational organizations.

LLC name - examples (list)

Consider options for different companies.

Construction company names

In this area, it is important to create a sense of reliability in customers. The most popular prefixes in the names of construction companies are "house" and "system". List of examples:

"DobroStroy";
"Your house";
ZhilStroy;
"MasterStroy";
Comfort Town.

Law Firm Names

The name should give the client confidence that his problem will be solved by competent professionals. The sonorous names of the founders and words related to law and law are often used. List of examples:

Smirnov & Partners;
"Your right";
The Hand of Themis;
"Code of honor";
"Letter of the law".

Transport organization names

Name transport company, as a rule, should evoke associations with road, delivery and cargo. List of examples:

"Cargo Technologies";
Vesta-Trans;
"Azimuth";
Alpha Logistic;
Steam Trans.

Travel company names

Associations with the sea, sun and relaxation will be appropriate. If the company is highly specialized (only hot tours, trips to certain countries, etc.), this should be reflected in the name. List of examples:

"Let's go with us";
"Fire Tours";
Fly Asia;
"Tropic Tour";
Holiday Time.

Accounting company names

For a positive perception of the company, one should choose solid names that directly or indirectly indicate the type of activity. You can play around with the words "audit", "expert", "balance", "accounting", etc. List of examples:

"Audit Premier";
"Predicate";
"BukhBureau";
"Audit 911";
Phoenix Account.

Medical organization names

Clients have the best understanding of medical terms and words related to health. List of examples:

Best Clinic;
The Good Doctor;
"Harmony of Health";
"Family doctor";
"Paracelsus".

Furniture company names

The name of the company can be associated with luxury, comfort, style or furnishings. List of examples:

"Trio-Interior";
"Pan Divan";
"Chair and table";
"Mebellion";
"33 chests of drawers".

Advice: if you are planning to start a business, check out.

What is inappropriate to use in a company name?

According to the norms Russian legislation, spelled out in article 1473 of the Civil Code, in the name of an LLC you cannot use:

offensive designations and words in relation to individuals or groups of the population;
full or abbreviated names of foreign countries - for example, LLC "Sweden";
names of public associations;
the names of state and local government bodies;
the words "Russian Federation", "Russia" without special permission;
titles that are intellectual property and protected by copyright law.

In general, the following requirements are imposed on the names of LLCs:

The full name of the enterprise must consist of letters of the Russian alphabet - transcription is used for foreign words, Roman and Arabic numerals can also be included.
IN constituent documents the name must be written in Cyrillic, Latin is used only when filling out forms in a foreign language.
The unique name of the LLC is indicated in quotation marks and follows the legal form; example - a society with limited liability"The key of health".

In addition to what is prohibited by legal regulations, it is not recommended in the name:

use long and difficult to pronounce words - they are difficult to remember, and they often look too formal;
abuse abbreviations - the name may turn out to be faceless;
speculate on the names of popular brands - as a rule, names like “Adibas” and “Dolci Gobana” cause only distrust among customers;
use the adjectives "selective", "exclusive", "elite" - they often produce the opposite effect, and the name looks cheap in the eyes of consumers.

Where can I order a name for my organization?

Often, businessmen entrust the development of a name for their company to professionals in the field of naming - this is the name of the process of creating an original name for an organization. The specialist's task is to come up with a commercially successful name that will be used as a marketing tool.

You can ask for help from numerous design studios by entering the phrase "order naming" in the search engine. Also, freelance copywriters are engaged in the provision of this service. You can find the executor of the order or hold a competition among the authors, for example, on the website freelance.ru.

Summing up

When coming up with the name of an LLC, it is recommended to focus on ease of pronunciation, memorability and originality. If you need a name that brings good luck, you can create it based on the principles of numerology. The name should not be offensive or violate intellectual property rights. You can order a company name in a studio that provides naming services.

Finding a name for a company is not an easy task. First of all, it should be meaningful and easy to remember. It may also turn out that the option you like is already taken. Or people you trust may not share your enthusiasm for the name you choose. All of this can make the search long and tiring.

Many people face difficulties in finding the perfect name for their brand. Therefore, we decided to collect in one place the best online name generators for businesses. So save your nerves and use any of the 15 tools (or try them all!).

But before moving on to the tips, we want to draw your attention to the fact that the Logaster logo generator can help you decide on the logo and corporate style for your company. You don't need any technical knowledge to create a logo using Logaster.

Shopify is a well-known platform that develops software for online stores. The service also offers an excellent tool that will easily pick the perfect company name. Just enter a keyword related to your brand and choose any suggested option.

The Name Mesh company name generator is focused primarily on startups - young companies operating in the wake of new trends. Enter one or more keywords and press Enter. Then choose a category: Standard, New, Short, Funny, Combinations, Similar, or SEO.

Are you a working bee who can't wait to launch your own project? Then this generator is just what you need! Enter 1-2 keywords, press Enter and choose from a variety of suggested options! BNG also automatically checks the availability of domain names through GoDaddy, so just a couple of clicks and you will get a list of available addresses.

Dreaming of an original name for your business? Then try BrandBucket. This handy generator offers over 37,000 ready-made titles. Enter descriptive keywords and select one of three categories: All, Generated, or Keyword.

Panabee is more than just a company name generator. This is a whole collection of generators that will help you find a suitable name for your application, account in in social networks, domain or company. If the option you like is already taken, feel free to choose from similar options. The service also offers to select a domain name and check for availability.

In addition to developing accounting software, this site offers its users a free, user-friendly and thoughtful title generator. Pick your industry, enter your keywords, and Fresh Books provides you with a list of great names for your brand.

The site offers not only help and practical advice, but also two name generators: one for companies and the other for domains.

Enter keywords that describe your business and choose any of the suggested titles. Want to take a look at custom options? Then click on the button "I'm lucky!". And if the brand generator still fails to meet your needs, you will receive a free book, How to Name Your Business.

Before you start looking for a name for your brand, we advise you to get some inspiration and read the huge list of randomly generated names. If you like one of the options, you can immediately view its value in Google by clicking on the icon with magnifying glass... And to check if the domain you have chosen is free, click on the planet icon.

If you're looking for a more sophisticated generator, you've just found it. The Names 4 Brands website offers name generators, a calculator for calculating the number of your name from Indian numerology, and a domain name search. Everything you need in one place!

Here you will find over 10,000 original names for your company. Use a search by category or keywords. Unlike most similar sites, this service offers ready-made (and even rendered!) Titles.

If you prefer to choose from ready-made names, but Nameroot and Domain Hero are not to your liking, then you need One Click Name. Describe your business in a few keywords or just pick your industry. For inspiration, head to the gallery with a huge selection of domain names and brands.

Enter no more than 5 keywords, and the service will offer you name suggestions divided into several categories ("Keywords", "Combinations", "Rhymes", "Suffixes", "Modifications", etc.). Looking for new ones? Then click on the button at the bottom of the page and rate funny and original names for your product, company or domain.

If you work in education, then this free tool seems to be created especially for you. The site offers a list of ready-made titles. Perhaps they will serve as inspiration to you. Unfortunately, Teachworks does not guarantee the uniqueness of the name, so the option you like may already be taken or registered. Therefore, be sure to check the availability of the name.

A startup, a website or a whole brand - whatever business you are going to open, Getsocio service is ready to help you with it! Choose from three suggested generators and enter unlimited keywords. Click on "Generate Names" and the service will offer you thousands of decent options!

Of course, this list is incomplete. The Internet offers a huge number of brand name generators that differ in the variety of services they offer. However, all these services have in common that each of them offers the user a huge choice of names. Take your time and be careful, because you make a choice once and for all. It will be annoying if after a year or two you realize that the company should have been called in a completely different way. Then all your hard work to develop the business behind this name will go down the drain. Also, before you finally choose a name, check if the domain name that is associated with it is free.

How to come up with a company name: requirements for choosing + 5 ways to find a name + 5 steps to choosing + 7 naming techniques + online services for creating a name.

Every businessman realizes that what is chosen for a company, store or shopping center the name can influence the further fate of the case.

Often, aspiring entrepreneurs, due to their inexperience, choose long and overly complicated names that have nothing to do with the direction of the business.

Because the question is how to come up with a company name and remain popular with buyers, does not lose its relevance.

Basic requirements for a company name

At first glance, it may seem that you can come up with a name for a company in 1-2 hours.

But in fact, this process is quite long and laborious.

Naming takes a huge amount of time and effort.

Coming up with a company name is like choosing a name for your child.

Psychology experts identify the concept of 7 seconds.

It is during this time, according to experts, that a new interlocutor can be assessed.

The same principle applies to the names of enterprises.

The target audience evaluates the brand and its name in a short period of 7 seconds from the moment of the first contact.

Therefore, it is necessary to come up with a name that in such a minimum time will be able to win over potential customers.

In parallel, it should contain three main criteria:

Easy to read and easy to pronounce.
Easily remembered and recreated in memory.
Does not evoke negative memories and emotions. The brand should only evoke positive feelings.

These aspects are the basis for creating a name for a new company.

Regardless of whether you are opening an online store, a flower shop or a personal blog, the invented name for a company or production should be melodic, memorable and creative.

5 main ways to create a name in naming

Classical.

The name directly depends on the scope of the business.

For example: "Your milkman", "Cow" for a supplier of dairy products.

Law firms choose names in the style of "Letter of the Law", "Themis" (which also creates a positive feeling of reliability and a serious approach to business).

Geographical.

Basically, the creation of such names is based on reference to the nearest landmark, local legend or centuries-old traditions.

For example: "Petropavlovskiy kvass", "Krymskiy source" - for a water producer.

Composite.

It is based on the creation of word combinations, which turned out due to the combination or modification of words ("Smeshariki", "Zabodaikin").

Descriptive.

Word formation characterizing the activities of the company.

It may also contain the names, pseudonyms or surnames of its creators ("Cafe at Gleb", "Butcher shop").

Associative.

Invented colorful, sensual company names that are associated with the company's service or products (teen magazine "Oops", juices "Leto").

5 steps to create a great company name

In the understanding of the majority, a good name for a company should just come to mind by itself.

Sometimes a miracle really happens and the founder is struck by a brilliant idea of a name for his brainchild.

But this is rather an exception to the rule.

Any companies that are professionally engaged in naming divide the process into 5 key steps.

Step 1. Analysis

An effective name is more than just inspiration and beautiful sound.

It should be based on the tastes of the target audience and correctly characterize the offered products.

For this, an analysis is carried out on the following points:

To choose a name that will appeal to customers, you need to understand who exactly is the target audience of the product.

What do they like?

What is expected from your product?

It is important to evaluate competitors' names.

Your company name must be different.

And, of course, to be better and more effective.

A description of the product or service offered by the firm is drawn up.
Also important are the basic data related to the firm itself: competitiveness, differences and advantages over organizations in the same direction.

Step 2. Strategy development

At this stage, an additional framework should be set to help sift through the invented names.

The business owner should define his wishes on the following points:

What language will the name be in?
Long or short?
What style will correspond to the concept of the company (official, comic, others)?

Step 3. Bringing the strategy to life

"Right after the moment of greatest difficulty is success."
Jared Leto

At this stage, names are selected that meet the above criteria.

It is best to come up with a company name with the help of a few people.

For example, collect a couple of your best employees who have extraordinary and creative thinking.

Or arrange a family council.

Do not deprive children of attention: often their imagination works even more productively than that of adults.

Write down all worthy variants of "names", and then "sift" them according to the points identified in step # 2.

Step 4. Testing the invented company name

Selected names need to be tested in more detail. Pay attention to the following points:

What associations does the name and strangers evoke?
How unique is it (especially important compared to competitors)?
Is it easy to remember and write?
Does it sound funny or silly when translated into other languages (if you plan to develop to the international market)?

You can check the uniqueness on the following services:

https://www.znakoved.ru/baza_zaregistrirovannyh_tovarnyh_znakov/,
https://poiskznakov.ru/ (paid service).

But for analysis on the rest of the points, it is better to turn to friends, relatives, colleagues, that is, to get a look from the outside.

Step 5. Compliance with the law

Before proceeding with the registration of the selected name, make sure that it does not contradict the requirements of the law.

WITH complete list current restrictions can be found in the Civil Code Russian Federation, part 4, article 1473 (https://base.garant.ru/10164072/77/).

Key points worth knowing:

names of states and their derivatives cannot be included;
the name must not violate religious, national rights, and also contain obscene or inhuman statements;
may not include the names of well-known associations;
should not be in tune with any popular brands.

7 naming techniques: how to come up with a name for a company

In naming (developing a name for a company, a product), 7 key techniques can be distinguished.

If the steps above for choosing a name did not work, use these methods.

Seven key naming techniques to help you choose a “name” for your company:

The name of the company can be formed by the name of the founder.

This method was used by eminent brands: "", "Gillette", "Shimano".

Alliteration.

It is based on the repetition of monotypic words in order to form a specific rhythm and rhyme.

A good example is the producer of the sweet drink Coca-Cola.

Abbreviation.

Abbreviation of a few words.

For example, Dolce & Gabbana, Louis Vuitton.

Analogy method.

known terms

For example, "Jaguar", "Puma".

Parts of words.

This way of word formation is similar to the abbreviation method.

Only as an idea, not the first letters are used, but parts of the word.

For example, the Integral Electronics company applied this method, which resulted in the world-famous Intel.

Imitation.

This includes words that mimic the sound made by animals or humans.

For example, for a dog food company, you might choose the name "Woof", for a girl's magazine, "Oops".

Hidden meaning.

A good example is the world brand "Nike", which keeps the name of the ancient Greek goddess Nike, who was considered a symbol of victory.

A few more tips for those looking for a name for a company:

How to come up with a company name using an online service?

The above techniques and methods have not brought the desired result, and your fantasy refuses to cooperate at all?

Perhaps it remains to turn to online name generators.

It should be immediately noted: do not seriously assume that any programs are able to generate and come up with a really cool and unique name for the company.

The sites below are just giving out chaotic options.

But it is possible that you may really like one of them.

Or at least this way can nudge the brain to create new, unique ideas.

Online services for generating new ideas

Brand generator https://brendogenerator.ru

It is a convenient and fairly advanced generator that has only a few settable criteria:

sphere and region of the firm's activity;
presence of creativity;
complete uniqueness.

There are asterisks opposite the words "solidity" and "elitism".

With their help, only the number of words in the name of the company is set.

For example, by choosing the maximum star level in the "Solidarity" item, the service will give out something in the style of "SanProfAlcoAllianceUkolKoshmarDispanser-M".

Name generator for the company https://namegenerator.ru/

Thanks to this service, it is possible to:

Come up with a name for your own business.
If you need to invent the original name of the company, then in the "Initial text" column we enter "LLC", you can also enter the final word in.
Then we press the button "Generate", and the program will give ten variants of the name of the company.
Come up with the name of the sites.
In the field "Start text" we drive in "www", and for the field "End text" we drive in ru or com.
Generate a password.
To create a unique password, enter the desired number of characters for the password in the "Character set used" field.
After that, it remains to click "Generate".

The next generator of ideas is on the website https://brandogenerator.ru/?algo=random

It's very easy to use.

You must install the language and click "Generate".

The generator will display three groups of options on the screen: gold, silver and bronze.

In fact, there is no difference between them, because the chosen names are just a set of letters.

This generator also produces chaotic letter sets https://planovik.ru/generator

Below the generation window you can see an indication that this service used exclusively to form words.

For the selection of a "normal" name, the creators recommend referring to living people, not robots.

This constructor https://megagenerator.ru/brend is as easy to use as the ones above.

This article has given many ways how to come up with a company name.

Do not be discouraged if you have used all the techniques (including visiting every resource for generating names), and have not chosen the "name of your dream".

As with any other creative endeavor, choosing a name can be time-consuming.

But in the end, a suitable one will definitely be found.

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The creation of a “killer” name is the starting point from which the life of a new company begins. A catchy and catchy name is powerful marketing tool, which forms the image and recognition. The process of creating a company name is called "naming" (from the English "to name" - to give a name). In this article, we'll show you how to come up with a brand name using golden naming rules and popular online generators.

Many people mistakenly believe that naming is exclusively creative work... But in addition to creativity and a flight of imagination, the development of the name includes serious stages of research and analytical activity, which we will talk about later.

How to come up with a company name: stages, rules, techniques

If you are sure that you can pick up a sonorous, bright, original name in a couple of hours, then we hasten to upset you. Naming, as a marketing process, requires a very serious attitude.

The name of the company is like a name that is given to a person at birth and accompanies him throughout his life. In the psychology of relationships there is a rule of 7 seconds - during this time a person forms the first impression of another person. Likewise with the name of the company.

Your target audience creates an opinion about a brand within seconds of first contact with its name. Therefore, it is important to come up with a company name that will attract attention and meet the following criteria:

Easy to read and listen to.
It is remembered and effortlessly reproduced from memory.
Invokes the desired associations.
Appeals to positive emotions, memories, sensations.
It carries a set of values that are close to the target audience.

These criteria are the same for any company name. It doesn't matter if you open an international corporation, an online store or a personal blog. The name of the company should be thoughtful, original, sonorous.

There are 5 main types of names in naming:

Traditional - understandable for a wide audience, directly related to the product or field of activity. Dairy producers prefer thematic names: "Our milkman", "Ferma", "Burenka". Lawyers more often use the sonorous terms of the legal sphere: Themis, Legal Consulting, etc.
Geographic - beautiful names with reference to a specific location. Often, the name also has some secret meaning, a curious legend, long-term traditions.
Descriptive - simple words, which literally describe the scope of the company or consist of the name, surname, pseudonym of a person.
Compound - original word formations resulting from the combination of several well-known words, or neologisms.
Associative - bright, emotionally colored brand names that cause direct or indirect association with the proposed product or service.

5 stages of creating a "killer" name

The brand name development process consists of 5 main stages:

Stage 1. Research

Study niche trends.
Evaluate competitor brands.
Analyze your target audience.
Prepare basic information about your company: specifics of activities, competitive advantages, differences.

Stage 2. Choosing a strategy

Based on the collected data, determine the positioning strategies, presentation style. Indicate the criteria for the future name: the number of words, language, length, root word, style, emotional and semantic context.

Stage 3. Generation of titles

At this stage, name variants are created that meet the specified criteria. The most efficient way to go through the generation stage will help you " brainstorm". Gather a few creative team members and jot down whatever comes to mind.

Stage 4. Testing options

The best names from those that were born during a brainstorm are amenable to aptitude tests. Testing consists of linguistic analysis, verification of uniqueness, cultural, religious, linguistic associations.

Step 5. Choosing a brand name

To finally decide what to name the firm, check the focus group for examples of names. Consider such parameters as comprehensibility, ease of reproduction and perception, speed of memorization, associations, emotions.

Naming techniques to help you come up with a company name

To facilitate your creative search, we suggest using proven naming techniques that will help you develop a company name, get examples and create a memorable brand name for free!

8 naming techniques:

By the name of the founder of the organization. The easiest way to find a name for a brand. There are a lot of examples of successful use of this technique: McDonald’s, Ford Motor Company, Shimano, Gillette.
Acronym is a reduction of several words to one. Easier - an abbreviation. For example: H&M, IKEA, IBM, NASA.
Alliteration is the repetition of the same type of words to create a certain rhythm and rhyme. For example: M & M's, Coca-Cola.
Analogy is the use of a well-known concept, word, name, term. For example, "Eldorado", Jaguar.
Truncation is a way of word formation, similar to an acronym, but here not the first letters of words are used, but parts. Integral Electronics cut out the first syllables of the words, resulting in Intel.
Metonymy is the transfer of meaning from the particular to the general and vice versa, the use of the name of one object for another, which has adjacent associations. For example, VeloPlaneta, Burger King.
Imitation is the imitation of sounds associated with a product. For example, cat food "Meow!" baby food Agusha.
Hidden meaning. Often there is no clear meaning in the names of global brands, but there is something more - a "secret message" that is associated with the main idea or philosophy of the company. The brand name "Nike" is a direct reference to the name of the ancient Greek goddess of victory Nike.

Use one of these techniques and you will be able to independently develop high-quality, creative versions of your company names.

Company name generator: online services and programs

If wordplay isn't yours strong point, take advantage of online name generators that will greatly facilitate your creative search.

It cannot be argued that such services will completely relieve you of the difficulties of developing a company name. Most sites work in the mode of random selection of phrases, so you should not hope that the generator will give you a suitable version the first time.

We present to your attention 5 online brand name selection services.

Generator of company names by keywords

The program only supports Russian. Here you can select the number of letters, enter a keyword, set the generation algorithm. If the first search options do not suit you, try again and again until you get the examples that match.

English language service of beautiful names

If you need to come up with a brand name in Latin letters, this service will help you choose euphonious, aesthetic names. True, the output of words occurs in a completely random way, no settings are provided in the generator.

Generator of "solid" names

Brandogenerator proposes to create a company name for an LLC, and the examples provided by this service can create serious competition for the names of international corporations.

The service is functional. In it, you can customize the selection algorithm by selecting the field of activity of the company and the region in which it will operate. The level of "solidity", "elitism" of the name is also regulated. That is, by choosing the maximum value, you will get something like "ProfZagranProektVeloBusiness-M Plaza".

Ideas for a creative company name

If you want to get some ideas to come up with a non-standard company name, the generator will offer a selection of the most unexpected combinations. The service is designed in such a way that by specifying the desired algorithm of actions and choosing the language (Russian, English), you will receive 3 lists of options: bronze, silver, gold.

It is assumed that in gold - the most successful options ... Whether it is or not, we will not judge, but you can try!

Simple and straightforward name constructor

Not sure how to choose an original brand name? If "MegaGenerator" does not solve this problem, then it will certainly throw in a couple of brilliant ideas.

This is a simple Russian-language site with only 2 settings: name size and category. The selection is carried out by the method of combining thematic words. But in comparison with other services, which often give out unknown gibberish, here come across interesting, viable names.

To summarize: online generators are definitely a good option charge the brain with new ideas. But this is by no means a magic pill. Finding a word that fully satisfies your request will take a lot of time and nerves.

Remember! The brand name is a serious component of success and high sales. It should be competitive, aesthetic, ideological, understandable to your target audience. Also, do not forget that you still have to think about how to create a company logo based on the developed name.

Do you know a cool name generator that we haven't written about? Share your find in the comments!