Lotteries and prize drawings. Promotions, prize drawings, quizzes and contests - effective promotion of goods and services

The ways and methods of promoting goods and services are so diverse that they can be used by almost any company - from industrial giants to small firms... Promotions and prize drawings can be either standard or unique, and their effectiveness will be high if the interests of the target audience are precisely taken into account. The essence of all activities in this direction is to draw attention to the company's product, to increase sales, to increase loyalty to the company. All three of these components are important objectives of the marketing plan, they guarantee the successful development of the company.

We gave a detailed description of drawing up a marketing plan in one of our articles. When composing it, be sure to use this powerful tool - carrying out various promotions for consumers and partners.

How to carry out a promotion

In order to plan a campaign, you need to understand why you will be holding it, what is the desired result. Be sure to analyze the preferences of the target audience so as not to suggest collecting magnets and Internet voting to the older generation, but to send photos of the summer cottage harvest to young people.

First, you need to come up with an idea for a promotion, what will happen during its course, what needs to be done to potential buyers and clients. For this, as a rule, creators and directors work in the marketing department, if there are none, then by the method brainstorming sales and marketing employees come up with ideas.

As soon as the idea is invented, a plan of the action is written, according to which it is carried out further work... The plan includes such items as the name of the action, the components of the entire event, for each of them the deadline, the person in charge, the advantages and risks, the means of minimizing risks and enhancing the positive aspects of the action are determined. The plan must have a "value" column, each component of the action must be estimated, as a result you will be able to see the full costs of the entire action.

Further, at the planning stage, you will need to estimate the estimated profit that will arise as a result of the promotion. This is quite difficult to do, since we are talking about a hypothetical consumer reaction to your proposal. But experienced marketers can give you an approximate amount of profit, which you can compare with costs. If the cost part will significantly exceed even the approximate amount of profit, then it is worth thinking about another stock, no matter how attractive the idea is.

The next point that you should think about before the start of the event is how to monitor the intermediate results of the action. This can be a personal survey, a telephone survey, accounting for coupons, checks, etc. Do not think that this is a complete trifle, because it is the data of such accounting that will give you an understanding of how effectively the campaign was carried out, how to conduct the next promotion event, avoiding previous mistakes ... Over time, you will gain invaluable experience in holding promotions, you will know exactly how to conduct a promotion in order to achieve a particular goal.

Types of promotions, lotteries and drawings

In this section you will find specific proposals for holding promotions and their short description... Taking these ideas as a basis and transforming them in accordance with your product or service, you will receive your own, completely unique promotions.

Family competition with the company "such that". Approximate titles - "Become a Star", "Star Family", etc. Contestants are invited to shoot an amateur video clip with a three-minute timing, the theme of the video is our friendly family, how your company's product makes the family happy, how it contributes to well-being. To participate in the competition, you must fill out a questionnaire, leave all the contact information, by which the participant can be easily found in case of winning. All videos are posted on the company's website, voting takes place here. The video that gets the most votes is declared the winner, the author is awarded the prize declared in the conditions of the competition. There may be several winners, as well as prizes, after the announcement of the results, the action continues - a film is shot or a photo report is made about how the winning family uses the prize and the goods produced by the organizer of the competition. In the conditions of the competition, it is necessary to indicate how the winner is determined. In addition to the popular vote, it is necessary to organize the work of a competent jury, which will evaluate the videos from the point of view of uniqueness, originality, emotionality. Be sure to indicate the timing of the competition, the admission of videos, the determination of the winners, and the presentation of prizes.
Photo competition on a specific topic. Each company chooses the topic of the competition itself. It can be family, children's photos, old shots, photos from walks, travels, culinary shots and many others. The conditions of the competition are as follows: take a frame, place a photo in in social networks, but better - on the website of your company. Then the popular vote is launched using special services on the Internet or using SMS messages. Telecommunications operators provide great opportunities in this area, you can choose the cost of SMS for your customers, and the operator itself, the most popular in your region. In the conditions of the competition, describe the requirements for the quality of photographs and prizes for future winners. Otherwise, all actions are the same as in the video contest.
A photo contest can be held even more interesting, reaching a lot more of your buyers. In parallel with the standard photo contest, a caption contest is being launched. Such competitions are perfect for a photo contest with animals, children, and funny shots. The main thing in this project is wide advertising, you should actively encourage your customers to participate in the competition, vividly describe the excellent qualities and merits of the prizes.
If you provide the services of a designer or your product is a subject of beauty, interior, has features of originality and exclusiveness, then arrange a competition of amateur designers. Let your clients try themselves as an interior designer (especially suitable for companies selling goods for renovation or renovation), a designer of clothes, garden plots, or as a restorer of furniture and interior items. Participants must take photographs "before" and "after", that is, show what happened. The winners are given the opportunity to conduct a master class and are presented with a prize. Best projects are chosen by both the jury members and the wide audience on your website, or involve a local TV channel in showing the photos. After the show, voting on the site and via SMS is very active.
If you are organizing a pet photography contest, then use this idea of summing up. Let everything go as in a usual photo competition, just to determine the winners, invite all participants to the animal parade, arrange a competition for the best costume, the most beautiful collar, for dexterity when performing any task. Such shows always arouse great public interest, your company can collect a huge number of buyers, and increase loyalty to itself very significantly.
The quiz is a very interesting action; the site and print media are also actively used here. Think of a few questions that relate to your company and your product (when it opened, what is the assortment, how many stores, etc.), but you can also ask questions about any holiday, for example, about the New Year, about March 8, about howl hometown if you want to support the City Day celebration. Quiz participants must be able to read the quiz questions, so they are posted on the website or printed in the local newspaper. TV and radio will not work here. You can use leaflets and booklets, it is not difficult to print them, but it is necessary to distribute them in those places where your real and potential buyers... Participants should send answers to questions to you, the organizer of the competition, by mail, by e-mail, or in special form on the site. If there are few questions (2-3), then you can organize a telephone line. In such a competition, as a rule, there are a lot of winners. Therefore, it is necessary to think over the awarding procedure. You can prepare many small prizes so that everyone who answers the questions correctly will receive a gift. If you want to give a big prize, then you need to come up with a way to choose the winner from among many participants. It could be the same vote, it could be additional competition, or maybe just a spin of the reel with the numbers of the participants who provided the correct answers to the quiz questions.
The quiz is actively used travel agencies When playing a particular voucher, for this purpose the clients of the company distribute leaflets with questions, and to attract new buyers they place questions in the press. The Internet in such a quiz is a very good engine of the process. Quizzes are most effectively used by themselves printed editions... A newspaper is the same business, so a quiz is perfect for your own advertising, they are held together with the company that provides the prize. The quiz is perfect for advertising any kind of sport, for doing art, for promoting library services.
Separate promotions are organized to increase profits, they are based on the principle - buy goods for such and such an amount and get the opportunity to win a prize. The idea is not just old, but downright ancient. Many companies have gone further down this “road” and come up with enhanced versions. Someone offers to get coupons and use them for the next purchases, someone gives certificates, someone hands over stickers that can be exchanged for prizes. Either way, the point of this type of promotion is to encourage you to spend a lot of money in your store. By the way, promotions like “buy two, and the third as a gift”, “two for the price of one”, etc. work for the same purpose.
The next type of promotions - open the package, the gift is inside! Remember large companies, which called for looking inside the packages for 1000-ruble bills, chips, tokens, etc. This greatly increases sales, since the action is essentially an instant lottery. Some companies have gone even further and offer to collect a collection of something hidden inside, it can be puzzles, toys, chips with numbers (company phone number, for example). It is necessary to collect all the parts of the collection and then you can get a prize. Gambling people take part in such promotions with pleasure, and those who are not gambling begin to buy the goods of the very company that is holding the promotion.

Well, well, I didn’t believe it myself until I found out about such things as promotion and advertising. Imagine for a second that you have created a group on Vkontakte and you need to somehow promote it. There are many ways, and one of the most effective is the repost competition, where one of those who entered the group and made a repost receives a prize.

So, for example, when giving an iPhone, a new group can gain 10-30 thousand subscribers in a couple of months. Now think about how profitable it is for PR. If you're at a loss, here's some simple math: 1 good subscriber stands in best case 10 rubles, 1,000 subscribers 10,000 and so on, which means that the group's creator remains in a huge plus. Moreover, he does not have to play iPhones and tablets, there are more modest prizes. Agree, this PR method is many times more profitable than many others. And this is just one example of a mutually beneficial scheme, there are several more.

Now you are convinced that free prize drawings are really needed and profitable for someone? If so, let's move on.

1. Free drawing of prizes in Vkontakte

Since in my example I started talking about the social network vk.com, I will be the first to describe this method. How it works on the part of the organizer you could already find out in the first 3 paragraphs. In principle, from the side of the participant, everything looks about the same, but I still would like to add a couple of answers to the following questions:

As always, keep abreast of all ongoing competitions and not miss your chance?
How can you be sure that the winner is selected honestly?

A year ago, I had to look for such events myself, but it's good that there were enterprising people who thought to create their own communities with monitoring of draws. Due to the fact that there are already many subscribers in these groups eager to win something, administrators do not even have to look for information on their own, since everyone who runs contests themselves contact them with a request to place an announcement about the start of a new promotion.

Simply put, we need to find groups that monitor all these competitions. To do this, we are looking for the following keys in the community search: giveaways, free of charge, etc. We join the found groups and now we will definitely always be aware of new events.

I personally use these:

I advise you to join at once in two, or even several more. Sometimes it happens that some contests in some communities are unique.

At the end of the promotion, they usually post a video recording, which shows exactly who the random number generator has chosen. Or now, more and more often, the selection of the winner is broadcast online.

Next, we will talk about free cash prizes, which are also often found on the Internet. Maybe someone has already heard such a concept as "Crane"? If not, then I tell you: Cranes are sites where visitors are given money for playing the lottery for free, in more detail about how they work, I already wrote in this article: ““.

Well, in short, the administrator's benefit is that he receives more from advertising than he distributes to visitors. Therefore, there is no need to doubt the honesty of many of them.

2.1. Even more free lotteries

More recently, I wrote a new article in which I shared with you an overview of free lotteries. Agree, such lotteries can be equated to the topic of this article, because I have listed only those in which you can take part for free.

Online contests with prizes are popular with children and adults alike. Everyone wants to get something as a keepsake for the work done, as well as stand out among all the participants, feel like a real hero. And if there is a big one at stake sum of money or that long-awaited item that you so wanted to have, then the desire for victory becomes even more desirable. Want to be a winner too all-Russian competition and get a prize, do not sit idly by, but participate in what is offered to you. Good luck will surely smile, but first you need to figure everything out so that later there will be no bitter disappointments.

All-Russian contests with prizes on the Internet: what, how much and how to win?

Many sites hold online contests for drawings, presentations, poems, essays with cash or valuable prizes. At the same time, participation in such events can be either paid or free. It is clear that winning a good prize is not easy, but it is always worth trying. Each participant has one chance out of a hundred or even a thousand to become a winner, but it must be used in a timely manner. If you constantly think that you are unlucky and bypass such offers by the side, then someone else will be lucky. But everything could have been different if the high-quality competitive work had reached the jury and was assessed accordingly.

Do you want to win money? This is possible because contests with cash prizes are held both on some sites and on forums or in groups organized on social networks. Everyone has their own winnings. Someone promises 100 rubles, which attracts few, while others promise 100 thousand each. Maybe you shouldn't refuse tempting offers and it's time to study the next offer and achieve your goal.

It is no less pleasant to receive a valuable prize for the remote online competition. Today they offer to win multicooker and books, discs and sets of dishes, theater tickets and even cars. Where it is offered, you need to look for yourself. Yandex will help here, just do not be lazy to enter the coveted words "online contests with prizes" into the search box. Immediately it is worth brushing aside dubious sites and unrealistic offers. It is better to choose a site that is well known, where everything is fine-tuned and the competition process is easy to follow.

Prize contests with real prizes in 2018 - 2019 on the Klassnye-chas.ru portal

Stop talking about how valuable or monetary prizes for participating in a competition are being raffled off somewhere on the Internet. It is much more pleasant to dwell on how to win and get a real prize on the Klassnye-chasy.ru portal.

Teachers and students participate in the competition, often without thinking about awards, without prizes. Some just want to present their wonderful work for review, others need a diploma of victory or publication in the media for certification or in a portfolio. We were happy to send these documents and will continue to issue them, but at some point the participants wanted to offer something unusual: administrators also need to take care of their friends. Seeing the wonderful works of our participants, the project manager decided to stir up the interest of adults and children and from the new 2016 decided to experiment. Finally, contests for children and teachers with valuable prizes will be held on our website. The first of them has already been announced and you can get acquainted with its position (Defenders of the Fatherland).

How to participate in competitions with prizes for schoolchildren and teachers?

No wonder they say that water itself will not flow under a lying stone. The same applies to victory. You cannot get the main gift in a competition, quiz, game until you become a participant or winner. To become the best, it is not enough to fill out an application and send to specified address something. Believe me, it won't. Neither we, nor anyone else. There is no freebie in life, there is none on the Internet. You have not yet changed your mind to receive your coveted reward from us (because we cannot guarantee for others), then you need to perform a number of simple actions:

choose a competition where the prize is drawn;
to complete the competitive work;
fill out an application form;
pay a small organization fee;
send the entire package of documents to the address [email protected].

It remains to wait until the work is published on the site, the competition is over, the jury will sum up the results. If the coveted 1st, 2nd or 3rd place appears in the table of totals, the chance of winning a prize increases, because now it remains to be the lucky one who will be chosen by the random number generator. Everything is simple and straightforward. Moreover, it is transparent and accessible. It's worth a try, the risk is low, and we will have the best prizes for the competition.

Free contests with prizes and promotions 2018 - 2019

There are sites on the global network that offer free contests with prizes and all kinds of promotions. True, what they offer can hardly be called good or valuable prizes. But maybe someone wants to win a cap or a ticket to a cinema in one of the cities of our vast Russia, a set of pencils or a photo of your favorite artist, then we will help you find a place where your dream comes true. Everything with us is much simpler, but more reliable: we offer what people need and what the editorial staff of the site can master. Focusing on the fact that the participants of the competitions teaching staff and schoolchildren, students, it was decided to offer only high-quality good prizes for participating in our online contests in 2018 - 2019. For now, we are playing a tablet, but we are sure that very soon our winners will receive mobile phones, iPhones, and readers. I would like to give someone a car or a vacation ticket in the future. What if it works out? Let's strive together.

And yet, returning to free competitions with prizes, I would like to note that we can only take part in the competition free of charge, if it is stipulated in the regulations. And this is practically the same thing. After completing the work, submitting it to the website and placing a banner on the school's website, you can become one of the winners. Then the prize will be free!

Would you like to receive a prize? Participate in drawing contests, presentations, lesson development!

Your work + victory = our diploma + prize for the competition! Good luck everyone!!!

One of the hottest topics for business owners and marketers is promotions.

What could you think of to increase sales and make legends about the business? There is a way out, you don't even have to come up with it.

You can just take ready-made, add your own, and get a great promotion. Where to get it from? From the list below. There are more than 15 ideas for every taste and willingness to take risks

Promotions

Before we move on to a specific list of shares, I want to warn you that everything should be in moderation. You can’t live on shares alone, just as you can’t live without them at all.

Everything should be fine in your company:, and others important elements a successful company.

After your business is harmonious enough, you can move on to promotions.

Although they all have their own goals, there is one common and basic one - it is to attract attention and smooth corners of the purchasing decision. But if your seller "Petya" is screwing up and does not work with, then there will be no money at the checkout.

I also want to say that if you are planning to hold an action, you need to promote it well (this is certainly good, but not enough).

You need to use enough, otherwise you will prematurely conclude that customer acquisition promotions are not working and are not yours at all.

For example, you can notify your website visitors about a promotion using an online consultant.

Or if you are actively using Instagram to promote your business, then the “Send to Direct” function from the Okogram program can help in communicating information about promotions.

And one more thing, people get tired of similar promotions, besides, with their constant holding, they begin to refer you to a company that increases prices, and then drops them. Therefore, take breaks, or do not include new collections in the promotional product.

Performance action (nerves of steel)

And now, when the word on the road has been issued, we can start. Let's start with those who have strong nerves and who are not afraid to take risks. These are the most interesting, attention-grabbing and customer-attracting, unusual promotions.

IN this section I will rather describe to you the approach (strategy) with examples, since not everything is so simple. But then you will see ready-made examples.

One of the most successful, memorable and increasing sales was the advertising campaign of the well-known Euroset store - come naked and get a cell phone for free.

The effect was designed primarily for shocking. Since then, a similar action, in one way or another, has been attempted by all the store owners who have the courage to promote their store at the expense of human greed.

A recent example is a sports store in Germany that did a similar promotion on its opening day.

You could come and dress from head to toe in whatever you want in the allotted time. Absolutely free. True, there was a small condition - you had to come completely naked.

Moreover, a business does not have to be large and well-known in order to carry out such an action in a store.

For example, in Irkutsk, at the opening of a small youth clothing store, an action was held - tear the jeans / trousers that you are wearing now and choose new ones for free.

A married couple lived in one of the IKEA stores for almost a month. They slept, cooked, ate and even washed there. A lot of people came to see these extraordinary people (read, eccentrics).

Do you think it influenced this store? You think correctly, it influenced 😉

We have covered the performance of the action in more detail in a separate article. Be sure to study it if you are hooked on such a reckless trick. Only when implementing, think not only in the short term, but also in the long term, how it will affect your business.

Almost a freebie

Quite an old example of a successful action. The Technoshock store started selling videotapes at prime cost (half the price, almost at a loss), talking about it very aggressively. The cassettes did not have time to be delivered to the store.

Crowds of people stood to buy a cheap videotape. And at the same time they were sold a new VCR, TV, antennas and much more.

This promotion is applicable to almost any business. All that is required of you is to find in your company and start attracting people to it.

It is not necessary to sell it to yourself at a loss, you can simply not earn anything on it. But you have to do it.

Quite a freebie

We arranged a similar promotion in our client's store. Socks were given out for free. Nice, quality socks and completely free.

Moreover, I didn't even have to buy anything. Just stop by, fill out and get your pair of socks. You may start to swear that you will not give away anything for free. So appreciate the whole idea.

Firstly, we gave away free socks, which cost us 20 rubles (quite a bit), and this figure was much more profitable from the point of view of advertising, since from other sources of advertising, one visitor left us at least 35 rubles.

Plus, you yourself understand that in addition to the socks, a discount was offered at the moment for the main assortment, a coupon for a second purchase, in general, a lot of things. Bottom line - increased customer base and a share, with more than 400 percent.

Or here's another example of a good implementation. The target audience will react exactly.

Freebie promotion example

Treasure search

Quite an unusual and interesting action. You are laying / burying a valuable treasure somewhere. The location of the promotion can be, for example, shopping center where your store or even the whole city is located.

As soon as the treasure is found, news will be released about it (for example, in) and information about the next one will be given.

So, for example, one bank did. They put dozens of treasures with a real gold coin and began to actively promote it. There have also been successful cases for the food delivery service.

Certificates were hidden for a year and a search was arranged with the help of radio presenters. People are very willing to get involved in such advertising games and promotions, because they love interactive.

Give a discount / gift to the client for what he rolls on the dice. You can even make a milestone game. For example, if a person throws once, then he is guaranteed to receive a gift of up to 1000 rubles.

And if he rolls three times and scores more than the n-th value, he will receive a super prize, or he will be left empty-handed altogether.

A variation of the super game from the field of miracles. By the way, instead of cubes, there may be a spinning drum. The rules for the conduct remain at your discretion and imagination.

Example of the action Cubes

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Standard promotions

Therefore, you do not need to rack your brains - which actions can be carried out and which ones will not work. Most of them are designed for discounts and play on one of the main human feelings - the desire to save money, to buy profitably (not to be confused with greed).

By the way. For carrying out just such promotions, such a service as “Bazar-online” may be perfect for you. He will solve the issue with discount cards and. And also notifications will cost a penny 😉

Two for the price of one (three for the price of two)

Standard promotion launched at most grocery and retail stores clothes. Buying two / three products, you get the third one for free. Ideal for services.

Install a stretch ceiling in 2 rooms and receive an installation in the corridor as a gift. Buy 2 apartments, get a free parking space (but what if!).

Example of two for the price of one

This type of promotion is a good alternative to a discount. AND this approach we even sold in the wholesale business.

Only as you already understood, it was not about pieces, but about containers. But in this way we succeeded significantly, and this is one of the main indicators when conducting promotions.

Discount on certain products

100% You have seen products with red / yellow price tags. Such a point action is actively used by retail stores.

But their services are undeservedly ignored, although with a large assortment, this is almost a gold mine for them.

When we talk about a “color” price tag, it doesn't have to be a discount. You can go the other way and make a purchase without extra charge / without VAT / at wholesale prices.

Or just a promotion for one of the positions, for example: “Changing the oil in the car is free! You only pay for the materials. ”

And we are also talking not only about shop windows. Positions in the price list or on the website can be highlighted with special colors.

And just an example of how we achieved an increase in sales through the study of the price list (including color), read the article.