What is the OKWED code for a hookah bar. How to open a hookah bar? modern business. A step-by-step plan for opening a hookah bar

People who want to add an element of novelty to their daily life are often attracted to the traditions and customs of other nations. Hookah smoking, which was originally an integral part of the life of the peoples of the Middle East, thanks to tourists, quickly became widespread, including on the territory of Russia. Today businessmen make good money by opening establishments specially designed for these purposes.

There are several reasons why entrepreneurs may be interested in a 2020 hookah business plan. First of all, it is the popularity of this type of leisure among domestic consumers. In addition, there is still a certain shortage of smoking clubs on the market, as a result of which newcomers should not be afraid of competition. Finally, such a business is characterized by good profitability and high margins: a hookah mark-up of 250-400% makes it easy to compensate for all the costs of maintaining the establishment and make a decent profit.

Business features

As a business, a smoking club belongs to the sphere of organizing leisure and entertainment. Therefore, businessmen who are interested in how much it will cost to open a hookah bar solely for the purpose of finding a source of income that does not require constant participation, should understand that this is impossible. In order for an institution to become popular, it is necessary not only to recreate a special atmosphere in it, but also to constantly work on the assortment, hold various events, and improve the quality of service.

The main operating principle of hookahs is a high turnover rate of tables. Ideally, guests should smoke several hookahs in two hours, rest and make way for the next visitors. It is worse when customers smoke one hookah for a long time, play board games and do not bring profit to the establishment.

There are several methods of dealing with this phenomenon:

Serving several hookahs at the same time can shorten the service cycle. One hookah medium company can smoke for 4-5 hours, while two or three allow its members to achieve satisfaction twice as fast;
Using the “anti-cafe” principle, you can charge guests not for hookah, but for the time spent at the table. In this case, the number of hookahs served at the same time is regulated so that the company has time to rest in two hours;
Any items for organizing leisure time distract people from the main thing - the smoking process. Of course, the institution should have board games, a TV or game consoles, but guests should not focus on them.

It is easy to build a business on the provision of hookah smoking services - today this type of leisure attracts the attention of a variety of consumers, including young people. Listing the benefits of creating a smoking club, it should be noted that:

If you are planning to open a hookah bar from scratch, you can count on a market relatively free from competitors, even in large cities;
This idea is characterized by a high level of profitability, good profitability and an acceptable payback period;
When making a business plan for a hookah bar with minimal investment, you should expect interest in the establishment from a wide target audience;
Exist profitable franchises, allowing you to open a hookah bar from scratch 2020 - the cost of paying a lump-sum fee under the terms of their owners does not exceed 120-200 thousand rubles, and royalties are 5-15 thousand rubles a month.

Hookah without tobacco

Since it is impossible to open a classic-style hookah bar in a public catering area, many cafe owners offer their guests a variety of tobacco-free mixtures - smoking stones, syrups, herbal mixes. By analogy with electronic cigarettes, such hookahs are not subject to legal restrictions, however, the absence of a tobacco component does not delight any category of consumers;

Hookah without food

An institution that provides visitors exclusively with smoking services in a specially designated place, from the point of view of legislation, is also quite legal if food and drinks are not sold on its territory. To get around this limitation, some smoking clubs take into account the cost of coffee or tea in the price of a hookah and serve them as a “gift” to guests. In addition, a business plan for opening a hookah bar can be developed in the form of the above-mentioned "anti-cafe", charging customers a fee for staying on the territory of the establishment and providing them with hookahs together with drinks formally free of charge.

Legalization methods

The variety of formats for smoking establishments is a clear illustration of attempts by entrepreneurs to circumvent the requirements of anti-tobacco legislation. To find out how to open a hookah bar according to the law in 2020, you need to carefully study the current restrictions on the smoking process. In Russia, it is prohibited:

To smoke mixtures containing tobacco on the territory of any catering establishments;
Open smoking rooms in the premises belonging to cafes and restaurants;
Allow minors to enter smoking areas;
Smoking hookahs and cigarettes on terraces owned by cafes (this issue remains controversial, since the court and Rospotrebnadzor see the situation differently).

At the same time, the legislation of the Russian Federation allows:

To smoke on the territory of catering establishments other mixtures that do not contain tobacco (as noted above, such hookahs do not attract the public);
To smoke tobacco mixtures outside the territory of catering establishments, in special places.

Thus, today there is only one answer to the question of whether it is possible to open a hookah bar legally: yes, if it is a closed club. Not being a cafe or restaurant, such an establishment will not have signs of catering in the absence of drinks or food in the menu. However, guests cannot be prohibited from bringing snacks with them, and if there is a receipt, it is safe to eat them while smoking a hookah.

The closed club format requires each guest to express their consent to the fact of smoking on the territory of the institution in writing and present any document confirming their age. On the first visit, a small form is filled out, after which the visitor becomes a member of the community and gets access to hookahs.

How to open a hookah bar from scratch: step-by-step instructions in most cases recommend the registration of an individual entrepreneur, since an LLC is necessary mainly when organizing alcohol trade. When hiring workers, you also need to register with the pension and health insurance funds. Further, it is necessary to obtain a permit to operate the institution in the sanitary and fire control services, as well as conclude agreements with the relevant performers for the disposal of garbage, deratization and disinfestation, processing of fluorescent lamps and washing uniforms.

When choosing a taxation system, popular among the owners of establishments Catering the UTII system cannot be used. An acceptable alternative could be the simplified tax system with payment to the state of 15% of the net profit.

Premises and interior

Finding a suitable space for a smoking club is not easy: the place must not only be highly trafficked, but also meet the requirements of legislation and fire safety regulations, as well as meet the entrepreneur's rental capacity. Going through various options, many beginners think about whether it is possible to open a hookah bar in a residential building. There is no direct prohibition in this matter, however:

The premises of the club must be transferred to a non-residential fund;
The hall should be equipped with high-quality soundproofing;
When planning to open a hookah bar in a residential building, it is necessary to bring the air ducts of the exhaust system above the roof of the building so that the neighbors do not smell tobacco;
A separate entrance to the establishment should not be located on the side of the entrances.

Rooms designated for smoking tobacco are subject to separate technical and regulatory requirements mentioned in some examples of hookah business plans. According to these rules:

The entrepreneur should obtain the written consent of the property owner for the conversion of the premises into a smoking club;
It is necessary to place fire evacuation plans in the hall;
There must be at least one fire extinguisher for every 100 m² of floor space;
The hookah room should be equipped with a supply and exhaust ventilation system that provides at least 15 air changes per hour;
Connection to electric networks must be designed for a load of 12-15 kW;
The room should be able to connect to heating, water supply and sewerage systems.

Calculating how much money is needed to open a hookah bar, one should proceed from the assumption that to create a medium-sized establishment, a hall with an area of 100–120 m² will have to be rented and renovated. The room must be divided by screens, partitions or curtains into several areas intended for receiving customers, and also provide space for a bar counter, bathrooms, administration room, warehouse.

Smoking clubs differ from other entertainment establishments by their characteristic atmosphere of peace and leisure. Therefore, before developing a scheduled business plan for a hookah bar, you need to study the methods of interior decoration, the appearance and the specifics of the work of similar establishments located in eastern countries. The following tools will help create the necessary mood among visitors:

Color palette. Basically, designers recommend using muted pastel shades, although colorful Arabic carpets and red illumination of seating areas are equally popular;
Furniture. For relaxation, soft sofas decorated with lots of pillows are best suited. Ottomans, frameless armchairs and tables with short legs should also be in oriental style;
Sound accompaniment. Music seems to be one of the most powerful tools for creating an appropriate atmosphere. Of course, it is almost impossible to find compositions that are pleasing to the ears of the overwhelming majority of visitors, and therefore this question remains in the jurisdiction of the owner of the institution. Nevertheless, the music should definitely be quiet and unobtrusive in order to avoid creating obstacles for guests' communication;
Light. Bright ceiling lighting is contraindicated in hookah bars. Preference should be given to low power wall or spotlights.

Equipment and facilities

When buying equipment for a smoking club, an entrepreneur must find the optimal combination of reliability, functionality and cost. For example, in retail stores, the same sofas sometimes turn out to be significantly cheaper than from suppliers of specialized catering furniture, but their low strength contributes to an undesirable reduction in service life.

A slightly different strategy should be followed when choosing hookahs: in practice, inexpensive ones have proven themselves in the best way universal models Egyptian production. On the other hand, to attract sophisticated guests, you can purchase several unusual items with illumination, with a painted glass bulb or with additional cooling of the smoke.

When calculating how much it costs to open a hookah bar, we must not forget about the issues of organizing the leisure of visitors. For these purposes, the owners of the establishments buy various board games, organize zones for those wishing to watch TV or play on a console, broadcast sports events and even arrange oriental dance evenings. What you need to open a hookah bar from scratch:

Hookah equipment with an area of 100 m2

Name	price, rub.	Qty.	Amount, rub.
Technical systems
Security alarm	30000	1	30000
Fire alarm	25000	1	25000
Ventilation system	195000	1	195000
Audio system with ceiling speakers	38000	1	38000
Notebook	18000	1	18000
Multifunction device	9000	1	9000
Wi-Fi router	2000	1	2000
Internet connection	2000	1	2000
Interior
Soft three-seater sofa	21250	16	340000
Bag chair	1200	16	19200
Low table	1500	8	12000
Administrator chair	1500	1	1500
Drapery and zoning	120000	1	120000
Wall light	1200	20	24000
Furniture pillow	500	48	24000
Metal hanger	2200	8	17600
Bar counter	95000	1	95000
Food equipment and utensils
Ice maker	12000	1	12000
Coffee machine	71000	1	71000
Tea cup	150	50	7500
Cup for coffee	170	50	8500
Tea spoon	50	50	2500
Sugar bowl	250	8	2000
Napkin holder	220	8	1760
Other
Cash machine	12000	1	12000
Chrome plated fire extinguisher	3500	2	7000
Hookah storage rack	3500	1	3500
Staff lockers	3200	6	19200
Employee uniforms	1500	8	9000
Plumbing kit	15000	2	30000
Entertainment and leisure
Checkers / Chess / Backgammon in a set	3500	8	28000
Cards	600	8	4800
Dominoes	500	8	4000
55 "TV	45000	1	45000
Hookahs
Egyptian hookah	2800	16	44800
Forceps	200	2	400
Hole puncher	150	2	300
Ershik	170	2	340
Coal basket	900	2	1800
Ignition for coals	1100	2	2200
Hookah cup	100	16	1600
Spare flask	1300	4	5200
Splitter for two hoses	800	8	6400
Additional hose	800	8	6400
Total:			1309500

Staff

Any efforts of an entrepreneur aimed at studying the issues of business plans and detailed concepts of the institution may be useless without a polite, correct and qualified staff. To operate a small smoking club, you need:

Administrator. The duties of the administrator include meeting guests, finding out their preferences regarding the type of tobacco and drinks, passing them to a free table, registering new members of the club;
Hookah master. This specialist must have the highest qualifications. When hiring for a job, preference should be given not to creative individuals who create a unique mix for half an hour, but to efficient employees who can cook a good-quality hookah in five minutes without unnecessary frills;
Waiter. Must accept an order for making coffee or tea, provide visitors with board games, make a payment and issue a check;
Cleaning woman. A public institution, especially one decorated with carpets and rugs, must be cleaned daily. In addition, in a smoking club, someone must definitely wash the dishes, wipe the tables and clean the hookahs.

Entrepreneurs calculating how much it costs to open a hookah bar in a small town can use the following staffing table for a two-shift establishment. Those who have as their goal the conquest of the metropolis will have to increase their salaries by at least 50%; on the other hand, the average bill for a smoking club located in the regional center is also significantly higher.

Hookah staffing

Range of services

Listing what is needed to open a hookah bar from scratch, among other activities, it is necessary to mention the development of the range of hookahs and means for organizing leisure activities offered by the establishment. In addition to ordinary tobacco, an entrepreneur can include a huge number of flavored mixtures in the hookah card:

Hookah fillers

Flavors of tobacco blends
Apricot	Grape	Coconut	Mint
A pineapple	Cherry	Cinnamon	Peach
Orange	Garnet	Latte	the Rose
Watermelon	Melon	Lemon	Plum
Banana	Jasmine	Raspberries	Chocolate
Vanilla	Strawberry	Honey	Apple
Fillers for bowls and flasks
Apple	Garnet	the juice	absinthe
grapefruit	melon	wine	sambuca
a pineapple	milk	cognac	rum

Entrepreneurs who are visited by the thought: “I want to open a hookah bar” sometimes pay too much attention to the issues of organizing the leisure of visitors, forgetting about the main goal - the sale of hookahs proper. In order not to distract guests from smoking too much, you can limit yourself to the following entertainment:

Table games. This category includes backgammon, chess and checkers, cards, loto and even the well-known "Monopoly";
Gaming consoles. They should be used with caution, since during the game, customers not only forget about hookahs, but also make noise, thereby creating discomfort for other visitors;
TV programs and films. A more neutral option that allows you to attract a specific target audience to watch sports broadcasts or popular films. Keep in mind, however, that too loud sound may interfere with guests with other interests.

Hookah promotion

How to open a hookah bar legally and avoid fines for promoting its services? After the enactment of the provision prohibiting any promotion of tobacco use, the owners of quite legal smoking clubs were faced with the fact that:

Advertising materials should not depict not only people who smoke, but also objects associated with this process - pipes, hookahs and their parts, tongs and other accessories;
Advertisements must not mention or call on the smoking process;
Only interested adults can distribute brochures;
Leaflets and flyers must not be pasted or placed in mailboxes;
It is formally forbidden to publish ads on social networks.

Of course, some neglect these requirements, however, choosing between legal and illegal ways to promote a hookah bar, it is still better to prefer the first option: the risk of charging fines and even closing the establishment is not justified by the momentary increase in the number of customers. However, legal ways not so much remains:

You can promote a site containing information about the hookah and the services it offers, as well as implementing a table booking mechanism. Access to the resource should be limited to the circle of persons who have confirmed their majority;
A good way of advertising the year remains social media... The community page must contain a warning that the materials published here are prohibited from viewing by persons under the age of 18;
Word of mouth works great for hookahs too. Exclusive offers (for example, a special mix or a hookah specialist trained in Arab countries), combined with high-quality provision of basic services, can arouse an active interest in the target audience;
A hookah bar operating in the format of a closed club, you need to constantly use the established base of contacts and interact with clients who have previously visited the institution. By mail or via SMS, you can send them information about discounts or promotions, inform about upcoming events and new services.

Capital investment

It is difficult to name the opening of a full-fledged hookah bar: the cost of the hookahs themselves is low, but repairing and decorating the hall, buying furniture, installing a ventilation system will require much more significant investments from an entrepreneur:

Initial investment

Article	Amount, rub.
Registration of SPD	4000
Rent for the period of renovation	75000
Design project	100000
Renovation work	300000
Signboard	25000
Equipment	1309500
Marketing expenses	20000
Administrative expenses	10000
Total:	1843500

Finding out how much it costs to open a hookah bar in Moscow, some of the values given here should be increased by 30-50%: for example, it is rather difficult to find a company that is ready to carry out repairs at a rate of 3000 rubles / m². Rentals near metro stations with high traffic can also reach RUB 1,500–2,000 / m² per month.

It should not be forgotten that in order to achieve success, it is not enough just to find the necessary capital and open a hookah bar from scratch 2020: the costs of maintaining the business, purchasing consumables and remuneration of employees may seem unreasonably high for a novice entrepreneur. Therefore, it is advisable to have some reserve of funds for current expenses in order not to be bankrupt in the first month of work.

Hookah bar running costs

Income and profitability

Obviously, entrepreneurs are primarily interested in the question of whether it is profitable to open a hookah bar. To determine the profitability of the establishment, you need to make some calculations using the basic initial data - the cost of the service and the expected attendance of the club.

Analyzing the data presented on the Internet, you can see that hookahs with small variations set a price for hookahs in the range of 900-1200 rubles, changing it depending on the type of tobacco, filler for the flask and the use of fruit as a bowl. If each company stays at the table for two hours, then the club, which is open from 12:00 to 2:00, theoretically can sell 56-60 hookahs per day. However, at the initial stages, one should not expect such an intensive flow of customers, therefore, when carrying out calculations, one should assume that the institution will be half full. The cost price of one hookah cooked with wine, juice or milk for a company of four is:

Hookah cost

Considering how much it costs to open a hookah bar from scratch in the format of a full-fledged smoking club, you can calculate the main economic parameters of the enterprise and calculate the return on investment:

Hookah economic indicators

Should you open a hookah bar in 2020? Obviously, this business is distinguished by good profitability and guaranteed payback even with a minimal flow of visitors. However, an entrepreneur must be prepared to invest at least two million rubles in the business, and then expect their return within a year.

Conclusion

In conclusion, there are a few tips for budding entrepreneurs from experienced hookah owners who have been serving visitors for more than one year:

You should not experiment with elite types of tobacco and unusual mixtures. Better to offer a wide range of inexpensive but quality Egyptian products;
You should not buy the most expensive or designer hookahs, since it is impossible to notice the difference between them and ordinary products when smoking. On the other hand, cheap Chinese consumer goods will not decorate the establishment either;
Should you open a hookah bar with alcohol? It is better to completely remove hot drinks from sale and even prohibit customers from bringing them with them. Firstly, the behavior of drunken guests becomes unpredictable, and secondly, any inspector can issue a huge fine to the institution;
It is recommended to use elements of face control in the club, not letting minors or inadequate brawlers inside. Better to lose 5-6 potential clients a day, than spoil the reputation of the hookah;
Finally, service should be as fast as possible. Guests who wait half an hour for order fulfillment are unlikely to return next time. Allowable hookah cooking time is no more than 5-6 minutes.

How much money do you need to open a hookah bar
A step-by-step plan for opening a hookah bar
Description of products and services
Production plan
What equipment to choose for a hookah
Hookah bar marketing and promotion
Financial plan (best performance)
How much can you earn by becoming the owner of a hookah bar?
How to choose equipment for a hookah
What OKVED to indicate when registering a business
What documents are needed to open
Permissions to open
Tax system
Hookah sales technology

How much money do you need to open a hookah bar

According to our calculations, you will need to invest at least 850,000 rubles to open a hookah bar:

Deposit for renting premises (80 sq. M.) - 80,000 rubles.
Repair, redevelopment and design - 250,000 rubles.
Furniture and media equipment - 300,000 rubles.
Crockery and inventory - 20,000 rubles.
Hookah and tobacco - 100,000 rubles
Advertising budget - 50,000 rubles.
Business registration and other expenses - 50,000 rubles.

A step-by-step plan for opening a hookah bar

Select a room that meets the standards of Rospotrebnadzor and Pozhnadzor;
Find sources of funding for the project ( own funds+ credit)
Find suppliers of equipment and quality raw materials (tobacco, hookahs)
Register a legal entity
Repair and redevelop the premises in accordance with the requirements of the law. Obtain the required permissions.
Select personnel and conduct their training
Develop a hookah recipe
Launch an advertising campaign

Description of products and services

The peculiarity of our institution will be that it will not have the usual menu that can be found in classic catering establishments.

We will not have the usual menu of first and second courses, salads and other things. “Tasty meal” is not for us, there are hundreds of other cafes and restaurants for this.

The main focus of our establishment is a wide variety of hookahs, methods of their preparation and an unforgettable atmosphere.

Our clients are people who go, first of all, to smoke a delicious hookah, and not to gorge themselves. However, you can also refresh yourself here: hot pizza, cookies, tea, coffee, low-alcohol drinks.

Our menu and business plan services:

Hookahs on water, milk, juice, cocktail
Tobacco: NAKHLA (Nakhla), Al Fakher (alfakir), Starbuzz (Starbaz), Serbetli (Sherbetli), Darkside (Dark side), Al Waha (Al Waha), Fumari (Fumari), Afzal (Afzal) and others
Free Wi-Fi
Free board games (chess, backgammon), games on Xbox One or Play Station 4
Free sweets, cookies and lollipops
Sale of hookahs and tobacco

Our hookah bar will accommodate up to 75 people. The main attendance of the institution will fall on Friday, Saturday and Sunday. Peak hours: from 7 pm to 11 pm

The average check per person will be 350 rubles. The average number of visitors after business promotion (3-6 months) is 45 people per day or 1350 people. per month.

The potential revenue of the institution will be 472,500 rubles. per month.

Production plan

To organize a business, it is planned to rent premises in a capital building with an area of 80 sq. m. The rent will be 40,000 rubles. per month. The room for the hookah bar will meet all the requirements of the legislation for this kind of facilities, namely:

Contain a separate entrance
Have all the necessary communications: electricity, ventilation, hot and cold water supply, sewerage
Translated under the appropriate type of permitted use (not residential)
The owner's permission to smoke has been obtained

In the room itself, it is planned to make the appropriate repairs and redevelopment: to create separate areas for smokers, to modify the supply and exhaust ventilation.

Redevelopment will be agreed with the relevant departments, including: Rospotrebnadzor, Gospozhnadzor, State Expertise, architecture.

Special devices for lighting hookahs will be installed for employees of the establishment in order to heat tobacco without significant human efforts.

What equipment to choose for a hookah

Hookah and tobacco are planned to be purchased from a trusted supplier - an official dealer of a foreign manufacturer. This company also develops a franchising network in Russia and the CIS countries.

The staff will employ cooks (2 people), waiters (2 people), hookah workers (3 people) and an administrator. In order to increase labor motivation, wages will be piece-rate bonus.

In total, it is planned to spend 25% of the proceeds of the establishment on wages.
The organizational and legal form of the institution will be a limited liability company, that is, a legal entity.

The simplified tax system will be used as a taxation system, 6% of the proceeds. A license to organize this activity is not required.

Hookah bar marketing and promotion

The main clients of the hookah bar are young people between the ages of 20 and 35, so the focus is on advertising company will be made specifically for such an audience.

Therefore, we have identified for ourselves the main ways to promote the establishment that do not fall under the restrictions of the law:

Posting ads in high-traffic areas of a potential audience of clients: bus stops, nightclubs, universities, entertainment complexes
Creation and promotion of a group on social networks (VKontakte, Instagram). Conducting promotions and contests in groups
Distribution of flyers and leaflets

In total, it is planned to spend at least 30,000 rubles on marketing activities. per month.

Financial plan (best performance)

Institutional fixed monthly expenses:

Premises rental - 40,000 rubles.
Utility bills - 15,000 rubles.
Food products (tea, coffee, cookies) - 20,000 rubles.
Household expenses - 15,000 rubles.
Advertising - 30,000 rubles.

Total - 120,000 rubles.

Fixed cost structure:

Variable costs:

Salary and insurance contributions - 118,125 rubles. (25% of revenue)
Tobacco and ingredients - 47 250 RUB (10% of revenue)
USN - 28 350 rubles. (6% of revenue)

Total - 193,725 rubles.

Total monthly expenses will average RUB 313,725.

How much can you earn by becoming the owner of a hookah bar?

According to the business plan, the net profit of the hookah bar is: 472,500 - 313,725 = 158,775 rubles. per month. The profitability of the establishment is: 50.6%.

With such indicators, taking into account the period for the promotion of the business (3-6 months), the return on investment in the business will come in 9-12 months of the establishment's operation.

How to choose equipment for a hookah

To open a hookah bar, you will need the following equipment:

It is necessary to purchase high-quality modern hookahs, each costing 10,000-15,000 rubles.

coal, tobacco, smoking mixtures;
replaceable cups, tubes and hoses;
spare flasks;
mouthpieces, flask ruff, tongs, foil.

In addition, the hookah room must be equipped with upholstered furniture and it is desirable to equip the interior in an oriental style. An atmosphere of rest and relaxation should reign here.

The premises for the hookah bar should be spacious, which can be divided into small rooms, up to 10 sq.m. and each client can smoke in a separate room. All hookah lounges must be equipped with ventilation and a fire system.

What OKVED to indicate when registering a business

OKVED 2 Section R Activities in the field of culture, sports, organization of leisure and entertainment;

OKVED 2 93 Activities in the field of sports, recreation and entertainment;

OKVED "93.2 Activities in the field of recreation and entertainment;

OKVED 2 93.29 Other spectacular and entertaining activities.

What documents are needed to open

To open a hookah bar, you need to register a business entity: it can be an individual entrepreneur or a limited liability company.

If alcohol is sold in the hookah bar, then only a limited liability company must be registered. Prepared documents are submitted to public authorities or to multifunctional public service centers (MFC).

Since a business entity is a legal entity, it is necessary to open a bank account.

Permissions to open

To open, you need the following documents:

constituent documents;
3. permission of the sanitary and epidemiological service;
4. license for the sale of tobacco products (if tobacco mixtures will be sold);
license for the sale of alcoholic beverages. If the sale of alcoholic beverages is planned in catering establishments, then hookahs with tobacco mixtures are prohibited, since according to Russian legislation, smoking in catering places is prohibited. In such cases, it is possible to offer customers a nicotine-free hookah.

Tax system

Hookah sales technology

According to Russian legislation, smoking in public catering places is prohibited.

Therefore, it is possible to open a hookah bar, but there should be no drinks and food in the establishment where the tobacco blends will be sold.

Or, if the hookah bar opens in a cafe or restaurant, customers will be offered nicotine-free mixtures. Then the business will carry out its activities according to the law.

The best option for a hookah bar is a prestigious restaurant or a good cafe located in the city center or in the business district. Then there is no need to spend additional funds to promote the establishment.

Customers of a restaurant or cafe can be presented with flyers advertising a hookah bar. You can negotiate with the owner of the restaurant and carry out periodic promotions.

For example, when ordering a certain amount, the client is offered a 50% discount on visiting the hookah room.

In addition to smoking hookah, customers can be offered additional services: drinks: tea, coffee, light snacks. But they will be delivered to the hookah lounge from a restaurant or cafe and a separate receipt will be provided to the client.

You can also make money selling in a hookah bar without nicotine mixtures, such as fruit ones. The average bill in a hookah bar is about 2,000 rubles, given that several people are here a day, this is a good indicator for an entrepreneur.

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Business plan for opening a hookah bar

The main activity of your establishment will be to provide your guests with the opportunity to smoke a hookah. To attract customers and stand out from the crowd of competitors, you need to focus on diversity. Offer several options for making a hookah, a large selection of tobacco.

The institution can offer an additional menu of drinks and food. This aspect in the finished business plan for opening a hookah bar will not be touched upon.

To prepare meals, you will need kitchen equipment and additional staff, which is more profitable already with further expansion.

In the beginning, you can limit yourself to simple drinks like coffee, juices, etc.

contains detailed analysis
contains all the necessary calculations for obtaining a loan, subsidy and investment
contains important information for starting a small business or company
business plan is made in MS WORD format

Instructions on how to open and what is needed for this

To understand how to open a hookah bar from scratch, let's take a look at the main points of a business plan. The first step in starting a business is registering it, so let's start with what documents are needed for this.

Stage 1 - execution and preparation of documents

Only a legal business can bring a stable and honest income for a long time. How to open a hookah bar according to the law? To do this, you must have a certain package of documents and permits.

Registration document. The hookah bar can be officially registered as an individual entrepreneur if no extensions are planned. But it is more profitable to register an LLC.
Permits from SES and fire service. The requirements of these services can be examined on their website or by contacting the control center directly.
A license to trade in tobacco products (and alcohol, if you plan to sell it as an additional product) is required.

Stage 2 - finding a room

You can open a business in a building adjacent to a large restaurant. This gives you several benefits:

You will be provided with a constant stream of customers.
You can arrange with the restaurant management so that your customers can order food and drinks from them.
The cost of renting such small rooms is usually quite low.
If the entrance is through the restaurant, then you can save on security, which is very beneficial at first.

A large project with several rooms and a large number of employees is best eliminated at the initial stage.

A small establishment will allow you to attract customers with low prices and a cozy atmosphere. The latter will be conducive to long rest.

The optimal room would be enough to receive 5-6 guests at the same time.

Stage 3 - purchase and installation of the necessary equipment

What do you need to open a hookah bar? The answer is simple - good quality equipment. This is certainly not the only condition, but one of the most important.

First of all, these are the hookahs themselves. Modern high-quality devices cost from 3000 thousand rubles. It is better not to save money and buy the best available, since this directly depends on the quality of the services you provide.

Hookahs from the Chinese company HOOKAH and the Egyptian company Khalil Mamoon are very popular. The price of the first is from 2 tons. Rubles, the second - from 4 tons. Rubles. You can choose a hookah design that suits the interior of your establishment.

HookahKhalil Mamoon

Furniture is an important part of the hookah bar. If you decide to decorate your hookah in an oriental style, you can use pillows and carpets instead of regular chairs.

Come up with a "zest" for the hookah so that visitors like to visit you.

Stage 4 - recruiting

At first, the owner himself may be engaged in customer service in a small hookah bar. This will save on the costs of opening a business. But over time, you will need to hire workers.

When choosing employees, you should pay attention to the following factors:

knowledge of tobacco varieties;
the hookah man must be able to give advice to clients, help with the choice;
the ability to communicate with people;
nice appearance.

Depending on the opening hours of the hookah bar, you may need 1-2 employees or more for shift work. Much also depends on the size of the establishment.

Stage 5 - promotion and advertising

When it comes to marketing, being close to a restaurant and working with the owner can bring you significant benefits.

Restaurant guests will learn about your hookah bar directly from its employees.

But the main thing that will help you promote your business is the idea of its concept. Hookahs are usually created in an oriental style, but you can choose something else after examining the demand.

Marketing strategy development should start with an idea.

Financial plan

Naturally, any novice entrepreneur is interested in the question - how much does it cost to open a hookah bar? To answer this question, consider a detailed financial plan hookah bar with calculations. Start-up investments in such a business will include several categories of expenses at once.

Business registration - 5 thousand rubles.
Premises rental (for 3 months) - 50 thousand rubles.
Design and renovation - from 50 thousand rubles.
Equipment - from 25 thousand rubles
Furniture and decor - from 30 thousand rubles.
Purchase of tobacco, mixtures and other goods - 25 thousand rubles.
Advertising - 25 thousand rubles.
Salary fund for employees for 1 month (2 people) - 30 thousand rubles.
Other expenses - 10 thousand rubles.
The reserve amount for unforeseen situations is 100 thousand rubles.

So how much money does it take to open a hookah bar? At the very beginning, starting costs will be 350 thousand rubles.

This is not counting the cost of a license to trade in tobacco, and, if necessary, alcohol.

The payback of such a business takes on average six months, but in a year you will definitely get your money back.

Amount initial capital can be significantly reduced if it is possible to rent a room in good condition. This will reduce repair costs.

If you think over the design yourself, then you won't have to spend money on the services of a specialist.

In addition, in the interior, you can use various items that you already have and are classified as "trash". Here you need to show a little imagination and ingenuity.

Potential risks

It is not enough to say to myself: “I want to open a hookah bar”. As in any business, there are possible risks that must be taken into account when starting a business:

Possible increase in the cost of renting premises. The real estate market is unstable and the rent is likely to rise. Be sure to write down in the contract how and under what conditions the owner of the premises can increase the price.
Changes in legislation. The tobacco trade is an area that regularly introduces new regulations... You need to carefully monitor all changes so as not to be a lawbreaker simply out of ignorance.
High competition. In most Russian cities there are already quite a few hookah bars. But you can still win your place in the market - with the help of competent marketing, flexible pricing policy and quality of services provided.

"How to open your own hookah bar"

Download a detailed "Business plan of the bar" with calculations:

The procedure for drawing up and an example of a business plan for a hookah bar

A few years ago, hookah was a curiosity in our country; only a few knew about the eastern traditions and etiquette of its smoking.

Today it has become a fashionable entertainment, it is customary to offer it to guests, you can find it in the price list of bars and restaurants.

Hookah smoking has become a cult procedure.

That is why opening your own hookah bar is undoubtedly a cost-effective and profitable business. In a short time, you can significantly improve your well-being, subject to certain financial and time investments and the availability of a competent, written business plan.

What is this bar

Hookah can really be smoked in numerous establishments today.

As a rule, this service is prescribed separately in the price list, when ordering it, the smoking device is taken out and installed right on the table.

A separate person from the bar or restaurant staff is responsible for its maintenance. This is the most common option.

It should be noted that individual hookah bars are still a rarity even in large metropolitan areas, not to mention smaller regional centers.

Therefore, from the very beginning, you should decide what exactly you are striving for and what you will work on: on the project of a small room for smoking a hookah at a trendy restaurant, bar or nightclub, or an independent institution specializing only in hookah.

An important point: there will be more visitors if you rent a room or hall in an already promoted restaurant - many of those who just dropped in for a snack or a cocktail will come to you.

Over formation customer base in a separate bar you will have to work harder, considering also the fact that you can hardly get by with one hookah - you still have to provide a minimum of drinks and snacks.

In any case, much will depend on the effectiveness of advertising and the quality of the service offered.

Legal issues: package of required documents

In order to collect all the necessary documents and officially register your institution in accordance with all the rules, first of all, you should decide what will be on the menu. It depends on it, what status will you be given- IE or LLC. If you do not plan to trade in alcoholic beverages, an individual entrepreneur will be enough. To sell alcohol, you will need to register an LLC.
The organization responsible for fire safety should be your best friend. Fire Service Permit- an obligatory document in your package. You can't do without it in any case, but especially when opening a hookah bar.
Sanitary and epidemiological station permit... The same mandatory document as the previous one. It is not worth neglecting to receive it. Anyway, sooner or later it will have to be done. And if you are caught opening your establishment without him, you also face a fine.
Two licenses for the sale of tobacco products and alcoholic beverages. If they are not there, there is even no point in starting an idea with the opening of a bar. After the first check, you will be closed, and various penalties may also be imposed.

This is only a basic list of mandatory documents, but additional certificates or permits may also be needed, which are always collected on an individual basis. But even to get them, you will have to visit more than one instance and spend a certain amount of money.

A detailed story about the opening of such an institution is in the following video:

Market analysis

Today in Russia it is not so easy to find a really beautifully decorated separate room for hookah smoking, where they can provide a service at the highest level. Hookah is on the menus of many establishments, and the competition is quite high. But if you get down to business wisely, they will go to you, and not to the next bar.

Here you can download for free ready-made business plan with calculations

Monitor the area in which you want to open an establishment.

If it will be a separate room, it makes sense to place it near a good restaurant - usually people order a hookah after a hearty meal.

The bar for smoking should be located in such a way that late visitors do not interfere with anyone - after all, in such establishments they often sit up long after midnight.

By the way, you also need to be prepared from the very beginning for the fact that you will have to work in the evenings until the very late hours, including on holidays and weekends.

Financial plan

You cannot do without costs and financial investments in this business, as in any other. Here's a rough list of expenses:

rental of premises- the cost is determined by the region and area;
arrangement of premises- you will need soft sofas with pillows, low tables and other attributes of an oriental-style salon. It is not worth saving - in order to attract customers, it is important to provide the necessary atmosphere in the institution;
5-10 hookahs, can be of different sizes;
stocks of tobacco and coal- these are the main products that you will use, the better they are, the more chances of success;
fire extinguishers- must always be at hand and in full working order;
staff- even if you yourself are an unsurpassed hookah master, you alone cannot cope with the influx of visitors. To begin with, you need one or two professional hookah men, a bartender, a cook and an assistant chef, if you plan to serve some kind of snacks, at least two waiters, cleaners, preferably an accountant who will handle business - he may be coming. It makes sense to take care of a security guard, as conflicts often arise in nightlife establishments of this type.

Marketing plan

Successful, well-thought-out advertising is the key to success. She needs to be taken care of before the bar opens. How to correctly declare your creation and make sure that they come to you not only for the opening, but continue to visit regularly and recommend to your friends?

Location... It should be repeated once again: open a hookah room where there was an entertainment establishment or a public catering point before you. Customers will follow the old memory, remembering that there was once a bar with delicious cocktails or the best pizza in town.
Bigboards and stands... You need to place them so that people can see your advertisement, passing by in a car or public transport... You will spend it once - but the efficiency is worth it.
Signage and lighting... As practice shows, people are more likely to go where neon signs, arrows, letters, etc. flicker. Such establishments are noticeable from afar even at night. In addition, a neon sign can be used to communicate an enticing service or discount on drinks.
Flyer... You don't have to spend money on embossed business cards - you can order inexpensive leaflets on thin paper and hire one or two promoters to distribute them around the neighborhood. And even if about 60% of the population throw them away without reading, barely taking them out of the mailbox, the other 40% will read and become interested.
Advertising in the media... Again, you don't have to order a professional video and try to promote it on the most popular TV channels. Order an ad on the radio - it is listened to while driving and in offices. The Internet is another powerful way to make yourself known to the general public. Use social media, blogs and forums.

Bonus tip: good advertising isn't just important in the beginning. From time to time you need to update the signs and stands, launch fresh announcements on the radio and on the Internet - in a word, constantly remind the people that you exist and you are the best.

Project launch plan

So, this will be the approximate procedure:

Registration of a package of documents.
Registration of an individual entrepreneur or LLC.
Selection of premises.
Arrangement of the premises.
Staff recruitment.
Compilation of the menu.
Purchase of goods.
Promotions.
Hookah bar opening.
Maintaining the prestige of the establishment, supplementing the menu, expanding the area and staff, introducing new services.

On the opening day, you can afford to arrange discounts and provide gifts to visitors when ordering from a certain amount, for example, a free third drink when buying two. But don't overdo it - remember that you are not a charitable institution, and first of all you need to make a profit.

Payback period and profit calculation

How quickly your expenses will pay off and the establishment will begin to generate net income directly depends on traffic and order volumes.

For a bar to be profitable, you need traffic from 100 to 200 people per day, provided that the average bill is about 1,000 rubles.

Of course, prices also play a role.

Do not get carried away with various promotions and discounts - this technique can be used at the very beginning and then from time to time, but in no case constantly. No one has made a fortune with the help of low prices.

The same goes for lowering prices in order to entice competitors' customers. Visitors should be attracted by the quality of service and interesting moments that no one else has - for example, a special coffee recipe or an interesting show program.

Then you will not need to reduce prices, on the contrary, over time you will be able to increase them and increase your profits.

The average indicators will be as follows: if you initially invested no more than $ 1,000, you can return them in about a month, and after two or three you will start receiving a solid profit from your establishment.

As a summary, we can summarize: to own business was profitable, it is not enough just to choose original idea, draw up a business plan, calculate all costs and take care of active advertising. You really need to love your business and do it with pleasure. Then everything will work out. Good luck!

How to open a hookah bar from scratch: a business plan, cost calculations, reviews of entrepreneurs

Hookah smoking came to us from the East and almost immediately gained popularity, moreover, it continues to attract supporters of this form of recreation.

Many entrepreneurs, paying attention to the growing popularity, decide to open their own hookah bar.

Where to start, what is the sequence of actions?

Requirements of the law

An entrepreneur who decides to start this type of business should be aware that there will be certain difficulties on his way. It's all about the law on the prohibition of smoking, so it is very difficult to open a hookah bar in a catering establishment.

But there are several ways to get around this prohibition. For example, offer your visitors a hookah without nicotine. There are many types of smoking blends based on fruits, milk, wine, etc.

This approach will allow you not to break the law and provide this popular service to your guests. By the way, the hope that it is possible to somehow deceive the control is very illusory, and in this case the game is not worth the candle.

The penalties for violating the smoking ban are large sums.

: the problem of illegal hookah bars in residential buildings of cities

How to open a small hookah bar from scratch: from idea to business plan

Aspects of planning before opening a hookah bar include:

choice of the format of the institution and the target audience;
choice of location and premises;
calculation of costs, profits and payback periods;
business registration;
advertising and promotion of services;
hiring staff.

Financial question - how much does it cost to open a hookah bar

It is rather difficult to answer the question of how much it costs to open an establishment. It is necessary to take into account many criteria that affect the volume of costs. The main financial costs can be included:

preparation of the necessary documentation;
rental of premises. Its cost directly depends on the area, location, cost of repair and decoration work and much more;
purchase of equipment and furniture;
buying hookahs themselves and mixes for them;
employee salaries and contributions to pension and other funds.

Above are the main costs, you must be prepared for other costs. It largely depends on the format and scale of the future establishment.

At the moment, hookah is a fashionable trend.

What you need to register a business

If we are talking about opening one institution, then you can issue an individual entrepreneur, if about a hookah network, then you need to issue an LLC.

Table: documents for registration of LLC and individual entrepreneur

Rentals

One of the key points in opening a cafe is its location. It is this that largely determines the attendance.

Indeed, located on the "red" lineCafewill be more visited than the one located on the outskirts.

One must be prepared for the fact that the price for renting premises in the city center may be higher than the price in a quieter area. But the entrepreneur must be ready for a rental price of about 1,000 rubles per square meter.

Hookah room design should be intricate and creative.

Facility format

Hookah bar can exist in several formats:

Bar. If the entrepreneur has certain financial resources, then you can think about opening a bar. The location of the institution in the city center will be optimal. With this format, in addition to hookah services, you can organize hot meals and the sale of drinks of various strengths.
Renting premises in a working cafe or restaurant if there are not enough resources for a large-scale project. This option is complicated by the fact that you will have to bypass many establishments in the area you are interested in and form an offer that the restaurant owner cannot refuse.
Off-site sessions. For example, providing services at festivals or other major events. In this case, you do not need to open a stationary establishment, it is enough to have at your disposal the hookahs themselves and people who know how to handle them.

: hookah picnic

Investments

The available budget should be managed wisely. By following the calculations outlined in the business plan, it will be possible to avoid unnecessary waste. Let's calculate how much money will have to be invested in organizing a hookah bar.

Table: costs of opening a hookah bar

Payback period

Now let's count approximate dates payback of the institution.

Thus, the investment in a hookah lounge for 10 hookahs pays off in 6-8 months. After a year of work, you can count on a steady profit, despite the monthly need to pay salaries to employees, purchase of raw materials, lease of premises, utilities and other expenses.

Hookah bar for 10 seats will pay off within six months

Required documents

A package of documents for opening a hookah bar:

registration documents of an individual entrepreneur or LLC;
notification of Rospotrebnadzor about the start of activities;
permission from the fire department;
permission from the SES (sanitary and epidemiological service);
alcohol license.

Permeability and calculation procedure

An important indicator is permeability. For a hookah bar, it can be calculated based on the requirements for establishments in the middle price range.

You can take as the basis the number of people living or working within walking distance from the point of people.

Theoretically, as restaurateurs say, you can count on the number of visitors equal to 10% of the number of people living or working nearby. But again, this is a theoretical figure.

Staff

To work in a hookah bar, you need to select the appropriate workers. Employee selection must be taken with care. An inexperienced employee can easily ruin the evening for guests and thereby create a bad impression of the institution.

A good hookah man not only knows all the intricacies of the process, but also outwardly corresponds to the spirit of the institution

How to recruit people? There is also no single answer. Someone hires personnel through acquaintances, someone through recruitment agencies.

When hiring people, it is necessary to remember that they have health books and periodically organize a medical examination. If among those hired there are foreign citizens, then they must have work permits.

The fine for using migrant labor without proper registration can reach up to 400,000 for one illegal immigrant.

We can say that the monthly salary fund of a bar can amount to about 120,000 thousand rubles.

Compulsory payments to the pension fund must be added to it. This will add almost a third to the indicated amount.

The number of staff is determined by the number of seats, the traffic of the establishment and other factors.

Table: staffing of the hookah bar

Schedule

Most of the flow of visitors will be on weekday evenings. Clients come to smoke a hookah at the end of their working day.

Therefore, it is possible to arrange promotions in the daytime to attract customers and thereby maintain your profitability.

In addition, the hookah bar must be open on weekends and holidays.

Advertising

One of the most profitable ways to attract attention is distributing flyers on the street with an invitation to visit a hookah bar.

To increase efficiency, it can be announced that the bearer of the flyer will receive a certain discount. By the way, for regular customers you can also apply a system of discounts.

The exterior design of the hookah bar also plays a significant role in attracting guests.

A well-designed sign of the establishment attracts visitors

The main thing is to clearly formulate the tasks for advertisers. Based on them, it will be possible to calculate the average cost.

Doing this work without specific skills can backfire.

Some subtleties

It is also necessary to take into account some points in the process of organizing a business:

In the room, it is necessary to delimit the power supply line by installing a separate meter on it. Do the same with water and gas. Thus, the entrepreneur will pay the bills for the actual expense.
To avoid complaints from local residents and visitors to neighboring premises, it is a good idea to take care of good ventilation.
It is necessary to provide the premises with a fire extinguishing system and an effective evacuation system.
It is also necessary to consider the issues of the safety of guests. It makes sense to involve specialists from the private security company for cooperation to ensure control over what is happening in the hall and to take measures to eliminate various excesses.

: how to open a hookah bar (feedback from entrepreneurs)

Opening a hookah bar is a certain amount of work and serious expenses, but we can say that all this will pay off within a few months. To keep costs down, consider purchasing a franchise.

Mikhail Kulakov
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How to open a hookah bar?

Open a hookah bar from scratch until recently it was considered an unprofitable business.

But, with the adoption of the law banning smoking in public places, this idea is being visited by an increasing number of entrepreneurs.

The reason for this is the vacancy of this niche in business circles and the growing profitability of this service. This primarily concerns the owners of cafes, restaurants, clubs.

The bulk of the smoking population, when visiting places of entertainment or recreation, certainly use hookahs. Step-by-step instruction, a business plan, all the nuances for opening a hookah bar from scratch are given below.

Distinctive aspects

The main advantage of the hookah business is its specificity. Not all owners of establishments have introduced smoking of a flavored mixture into the menu.

Many cafes and restaurants were not allowed to smoke before the smoking ban.

The same establishments that allowed smoking discovered a new line of income, and a significant one.

Is it profitable to open a hookah bar from scratch?

A feature of the hookah business, in addition to its relevance, is payback in a short time. With the right simple business plan, spending a small amount of money, the case can pay off in 3 months.

Hookah equipment suppliers can help a novice businessman. By agreement between the supplier and the owner of the establishment, the first prepares rooms for hookahs and receives 60% of the income for this, and the second sells, taking the remaining 40% of the profit.

Despite the low cost of hookah accessories, the price for using such a service in all entertainment places is high and exceeds the cost by several times. Therefore, it is very profitable and timely to do such a business. The competition is not great.

How much does it cost to open a hookah bar from scratch?

You can open an enterprise in a new building, select employees, and buy everything you need for smoking.

It will not be superfluous to recreate a cozy home atmosphere or oriental themes. Then the investment will be serious, up to 200 thousand rubles.

Because people will not only smoke, but also eat and drink alcohol.

If you set up a smoking room in already operating establishments, then a small amount, up to 50 thousand rubles, will be enough to purchase mixtures, tobacco, coal. It is better to buy them directly from the East, it will be cheaper, and the quality is higher.

What does it take to open a hookah bar from scratch?

In addition to renting premises, hiring personnel and other attributes, it is necessary to obtain permission to sell alcoholic beverages, if it is implied.

You also need to issue an IP (Individual Entrepreneurship) or LLC (Limited Liability Company). After that, collect a package of documents.

These include:

Documentation of an LLC or individual entrepreneur.
Certificates for hookah smoking accessories.
License for the sale of alcohol.
Sanitary and epidemiological and fire service permits.

It should be noted! If the sale of intoxicating drinks is planned in the hookah bar, then it must be registered as "LLC".

According to the current legislation, smoking in public places is prohibited, so you should choose how the hookah bar will work:

Using a mixture with tobacco, but no alcohol;
With the sale of alcohol and hookahs without tobacco.

The easiest way to open a hookah bar without much investment

You can start your own business with a very small amount. The premises do not have to be purchased or rented. Any restaurant, cafe with halls for the smoking contingent is suitable.

You will need to make a deal with the owner. It can be, both on a reimbursable basis, for a small fee, or free of charge.

In the latter case, the host allows you to occupy 1-2 tables to attract potential customers.

Hookahs can be borrowed for free, rented, bought. You can contact suppliers, agree to take them for sale when providing samples for use. After the promotion of the case, you can offer the seller more favorable conditions for yourself.

When establishing a business relationship between you and the owner of the institution, the documents may not be drawn up for the first time.

You will simply pay extra interest to the owner for carrying your funds through his business. The optimal payment is considered to be 10%.

Later, issue an individual entrepreneur with UTII (Unified Imputed Income Tax).

You will work yourself, so you will learn the matter from the inside and you will not have to pay money. In the future, when the turnover grows, it will be possible to hire a person. It is better to charge the salary as a percentage of sales, due to the small number of customers. Over time, it will be possible to pay salary and interest.

Business plan

To open a hookah bar with an area of 40 m2, in an already operating restaurant you will need:

This is a calculation on the basis of which you can calculate the costs of the future establishment.

Selection of premises, decoration, equipment

A small hookah bar will not bring good income, since there will be few seats. It is advisable to start a business in a spacious room or on the basis of a popular restaurant. After a hearty meal, visitors will want to rest.

Here you should offer a cup of coffee, tea or other drinks, offer a hookah. High-quality hoods will be an obligatory purchase in the hookah bar, the ventilation system is thought out. A useful, sought-after addition would be a Wi-Fi zone.

It is obligatory in the institution to have a working bathroom.

Many people associate smoking mixtures with the East, so it is advisable to design the interior in an Asian style. These are poufs, low sofas, lots of soft pillows and a riot of colors. The furnishings should be supplemented with pleasant motives, dim lights.

In the expense item, other expenses are as follows:

Hookahs;
Coal;
Mixtures;
Hoses;
Replaceable bowls;
Flasks.

Consumables for them will be foil, mouthpieces, burners, tongs, cleaning brushes.

The reputation of an institution is primarily based on customer service. A competent hookah-maker who knows how to win people over to himself will support the conversation, suggest which variety is better.

The overall pleasant atmosphere will attract visitors.

Expected income and profitability

In addition to costs, the business plan calculates the expected income. The net income of a room of 40 m2 will be about 30 thousand rubles.

Thus, the profitability of the hookah bar will increase.

This business idea is very profitable for aspiring businessmen, owners of bars, cafes, restaurants, suppliers of hookah equipment and its components. This is due to the fact that in addition to a quick payback, important distinction from other directions in trade is an ultra-high markup, up to 1000%.

Step-by-step instruction

Checkout "LLC";
Find a place;
Buy everything you need;
Equip the room;
Hire staff;
Conduct an advertising campaign;
Collect income.

Hookah bars will conquer more and more areas, since this market segment is still underdeveloped. The distinctive features of such a business are low cost, quick payback, and growing demand.

Description of products and services
Production plan
Financial plan
Permissions to open
Tax system

How much money do you need to open a hookah bar

According to our calculations, it will be necessary to invest at least

850,000 rubles:

A step-by-step plan for opening a hookah bar

Select a room that meets the standards of Rospotrebnadzor and Pozhnadzor;
Find sources of project financing (own funds + loan)
Find suppliers of equipment and quality raw materials (tobacco, hookahs)
Register a legal entity
Repair and redevelop the premises in accordance with the requirements of the law. Obtain the required permissions.
Select personnel and conduct their training
Develop a hookah recipe
Launch an advertising campaign

Description of products and services

The peculiarity of our institution will be that it will not have the usual menu that can be found in classic catering establishments. We will not have the usual menu of first and second courses, salads and other things. “Tasty meal” is not for us, there are hundreds of other cafes and restaurants for this. The main focus of our establishment is a wide variety of hookahs, methods of their preparation and an unforgettable atmosphere. Our clients are people who go, first of all, to smoke a delicious hookah, and not to gorge themselves. However, you can also refresh yourself here: hot pizza, cookies, tea, coffee, low-alcohol drinks. Our menu and business plan services:

Hookahs on water, milk, juice, cocktail
Tobacco: NAKHLA (Nakhla), Al Fakher (alfakir), Starbuzz (Starbaz), Serbetli (Sherbetli), Darkside (Dark side), Al Waha (Al Waha), Fumari (Fumari), Afzal (Afzal) and others
Free Wi-Fi
Free board games (chess, backgammon), games on Xbox One or Play Station 4
Free sweets, cookies and lollipops
Sale of hookahs and tobacco

Our hookah bar will accommodate up to 75 people. The main attendance of the institution will fall on Friday, Saturday and Sunday. Peak hours: from 7 pm to 11 pm. The average check per person will be 350 rubles. The average number of visitors after business promotion (3-6 months) is 45 people per day or 1350 people. per month. The potential revenue of the institution will be 472,500 rubles. per month.

Production plan

To organize a business, it is planned to rent premises in a capital building (we recommend reading: " How to conclude a lease correctly"), With an area of 80 sq. m. The rent will be 40,000 rubles. per month. The room for the hookah bar will meet all the requirements of the legislation for this kind of facilities, namely:

Contain a separate entrance
Have all the necessary communications: electricity, ventilation, hot and cold water supply, sewerage
Translated under the appropriate type of permitted use (not residential)
The owner's permission to smoke has been obtained

In the room itself, it is planned to make the appropriate repairs and redevelopment: to create separate areas for smokers, to modify the supply and exhaust ventilation. Redevelopment will be agreed with the relevant departments, including: Rospotrebnadzor, Gospozhnadzor, State Expertise, architecture. Special devices for lighting hookahs will be installed for employees of the establishment in order to heat tobacco without significant human efforts.

What equipment to choose for a hookah

It is planned to spend at least 250,000 rubles for the arrangement of the premises. Comfortable soft sofas with armrests, armchairs, low tables will be purchased. Professional lighting will definitely be done to create the proper atmosphere. Hookah and tobacco are planned to be purchased from a trusted supplier - an official dealer of a foreign manufacturer. This company is also developing a franchising network in Russia and the CIS countries. The staff will employ cooks (2 people), waiters (2 people), hookah workers (3 people) and an administrator. In order to increase labor motivation, wages will be piece-rate bonus. In total, it is planned to spend 25% of the proceeds of the establishment on wages. The organizational and legal form of the institution will be a limited liability company, that is, a legal entity. As tax systems the simplified taxation system will be applied, 6% of the proceeds. A license to organize this activity is not required.

How to promote your hookah bar

The hookah bar will be located in a fairly convenient location, on the first line of houses, with good parking and high car traffic. Within a radius of 500 m there are a large university, a shopping center and a rich area of new buildings. The main clients of the hookah bar are young people between the ages of 20 and 35, so the advertising campaign will focus on just such an audience. It should be noted, however, that advertising of this kind of establishments is very difficult due to many restrictions. For example, outdoor advertising on banners and billboards, radio and TV advertising is prohibited. Therefore, we have identified for ourselves the main ways to promote the establishment that do not fall under the restrictions of the law:

Posting ads in high-traffic areas of a potential audience of clients: bus stops, nightclubs, universities, entertainment complexes
Creation and promotion of a group on social networks (VKontakte, Instagram). Conducting promotions and contests in groups
Distribution of flyers and leaflets

Difficulties with advertising campaign? You can always bet on social networks. You can promote a group using smmbox.com, quickly and at no extra cost. In total, it is planned to spend at least 30,000 rubles on marketing activities. per month.

Financial plan

Institutional fixed monthly expenses:

Total - 120,000 rubles.

Variable costs:

Salary and insurance contributions - 118,125 rubles. (25% of revenue)
Tobacco and ingredients - 47 250 RUB (10% of revenue)
USN - 28 350 rubles. (6% of revenue)

Total - 193,725 rubles. Total monthly expenses will average RUB 313,725.

How much does a hookah bar earn

According to the business plan, the net profit of the hookah bar is: 472,500 - 313,725 = 158,775 rubles. per month. The profitability of the establishment is: 50.6%. With such indicators, taking into account the period for the promotion of the business (3-6 months), the return on investment in the business will come in 9-12 months of the establishment's operation. If you are interested in other ways to make money, go to the new free marathon of the Investment Territory about where is it profitable to invest money... Real money investment in a running business can generate good income for a long time.

How to choose equipment for a hookah

To open a hookah bar you will need the following equipment: It is necessary to purchase high-quality modern hookahs, each costing 10,000-15,000 rubles.

coal, tobacco, smoking mixtures;
replaceable cups, tubes and hoses;
spare flasks;
mouthpieces, flask ruff, tongs, foil.
Collaud

In addition, the hookah room must be equipped with upholstered furniture and it is desirable to equip the interior in an oriental style. An atmosphere of rest and relaxation should reign here. The premises for the hookah bar should be spacious, which can be divided into small rooms, up to 10 sq.m. and each client can smoke in a separate room. All hookah lounges must be equipped with ventilation and a fire system.

What OKVED to indicate when registering a business

OKVED 2 Section R Activities in the field of culture, sports, organization of leisure and entertainment; OKVED 2 93 Activities in the field of sports, recreation and entertainment; OKVED "93.2 Activities in the field of recreation and entertainment; OKVED 2 93.29 Other spectacular and entertaining activities.

What documents are needed to open

To open a hookah bar, you need to register a business entity: it can be individual entrepreneur or limited liability company... If alcohol is sold in the hookah bar, then only a limited liability company must be registered. Prepared documents are submitted to public authorities or to multifunctional public service centers (MFC). Since a business entity is a legal entity, it is necessary to open a bank account.

Permissions to open

To open, you need the following documents:

constituent documents;
permission from the fire department;
3. permission of the sanitary and epidemiological service;
4. license for the sale of tobacco products (if tobacco mixtures will be sold);
license for the sale of alcoholic beverages. If the sale of alcoholic beverages is planned in catering establishments, then hookahs with tobacco mixtures are prohibited, since according to Russian legislation, smoking in catering places is prohibited. In such cases, it is possible to offer customers a nicotine-free hookah.

Tax system

Hookah sales technology

According to Russian legislation, smoking in public catering places is prohibited. Therefore, it is possible to open a hookah bar, but there should be no drinks and food in the establishment where the tobacco blends will be sold. Or, if the hookah bar opens in a cafe or restaurant, customers will be offered nicotine-free mixtures. Then the business will carry out its activities according to the law.

The best option for a hookah bar is a prestigious restaurant (read the article “ how to open a restaurant«) Or a good cafe located in the city center or business district. Then there is no need to spend additional funds to promote the establishment.

Customers of a restaurant or cafe can be presented with flyers advertising a hookah bar. You can negotiate with the owner of the restaurant and carry out periodic promotions. For example, when ordering a certain amount, the client is offered a 50% discount on visiting the hookah room.

The average bill in a hookah bar is about 2,000 rubles, given that several people are here a day, this is a good indicator for an entrepreneur.

We also recommend that you familiarize yourself with articles about business and investment methods- there an active entrepreneur shares successful and failed business ideas, as well as gives valuable advice on investing money.

Professional business plans

Opening your own hookah bar is often not viewed by many aspiring entrepreneurs as good idea for business, as they fear the illegality of such activities. At the same time, this type of business does not require too much investment and can quickly become fully self-sufficient and bring good profits. Find out how to open a hookah bar in Russia in 2017-2018 and what laws regulate the activities of such establishments.

Table of contents:

How to open a hookah bar and what is good about this business

In general, it is quite easy to do business on hookahs - now in Russia this type of recreation and entertainment is gaining more and more popularity among people of all ages, but it is young people who are really fond of hookahs. Accordingly, as a business, a hookah bar can be more than profitable - after all, demand creates supply. At the same time, you can open your hookah bar at relatively low cost. In general, the benefits of a hookah bar can be summarized as follows:

Popular and in demand type of recreation;
Low cost of opening a room;
The possibility of organizing related entertainment or vice versa - using the hookah bar as an additional business in addition to the main one;
High profitability;
Fast payback.

However, like every case, a hookah bar can have a number of disadvantages. These include:

Uncertain legal status hookahs and hookahs, as well as their possible ban on the territory of the Russian Federation in 2017-2018 in connection with the consideration of new bills;
High requirements for the professionalism of staff;
The need to provide an attractive room design;
Limited demand in small towns.

An important fact

As of October 2017, hookah bars are completely legal. However, there are many nuances that you should know before starting to open such a business.

The general procedure for opening a hookah bar, in general, may look like this:

Choosing a hookah bar format.
Assessment of the target audience and geographic location.
Hookah business plan writing.
State registration of a hookah bar.
Calculation and search for start-up capital.
Search and arrangement of premises.
Purchase of equipment.
Recruitment and training of personnel.
Hookah bar marketing and advertising.

In general, it should be remembered that the above plan is not mandatory for compliance, but only shows an approximate course of action. If necessary, the implementation of these actions can be carried out in a different order - for example, the search for start-up capital can be started even before state registration, as well as the preparation of a business plan, and personnel training can only include the work of the entrepreneur himself and also do not require additional efforts and actions during the direct opening of the institution.

Choosing the format of the hookah bar

One of the main obstacles that a business using hookahs may face is the current anti-tobacco law - Federal Law No. 15 of 23.02.2013. This law, in particular, restricts the consumption of tobacco and tobacco-containing products in public catering establishments.

At the same time, the provisions of such a law do not distinguish between different tobacco-containing products, equating cigarettes with cigars, hookahs, and even chewing or snuff. It is in connection with the operation of this law that many entrepreneurs prefer not to consider the hookah business, fearing that it will be considered illegal.

Of course, many hookah shops today operate in an illegal or semi-legal legal environment. Such establishments usually close after the first for a violation, or continue to operate at the expense of a component of activities and bribes, which ultimately only increases the degree of possible liability of the creators and owners of such establishments, as well as their staff. However, this article will only consider the methods and formats of activities that provide for the absolutely legal opening of a hookah bar by law without possible claims from law enforcement or supervisory authorities and violation of current legislation.

First of all, in order to open a hookah bar according to the law in 2017-2018, you need to choose an activity format. The entire activity of the hookah bar, its legality, profitability, the required start-up capital, the required equipment and marketing, will depend on the chosen format. So, the main formats for organizing a hookah bar can be the following options:

Hookah bar as part or restaurant. In this case, in order to comply with anti-smoking legislation, it is necessary that smoking is carried out on a summer terrace or terrace. At the same time, it is not allowed that the hookah bar is in the next room or in a closed annex. This method is suitable only for owners of operating cafes and restaurants in warm regions of Russia, or for those entrepreneurs for whom the presence of a hookah bar and the possibility of providing hookahs to visitors is not the main way of earning money, but only an additional income. However, now it is possible to make a year-round outdoor terrace by using directional infrared heaters.
Hookah bar at a cafe or restaurant, as a separate business entity. It is very common to organize a hookah bar in cafes or restaurants in such a way that, from a legal point of view, its premises belong to another entity. entrepreneurial activity who rents or owns the premises adjacent to the cafe or restaurant itself. In this case, all settlements with the hookah are carried out, most often, directly in its premises, and the owners of both establishments do not violate the law in any way, subject to certain nuances. One of them is necessarily the presence of one room between the premises of the restaurant and the actual place of smoking hookah - only a small corridor or hallway will be enough. Another nuance is that drinks or food should not be sold in the hookah room itself.
Hookahs without tobacco or vapes. This method of organizing a hookah bar allows you to bypass the prohibitions offered by anti-tobacco legislation. At the moment there are a large number of mixes and dressings for hookah, providing for the complete absence of tobacco. And, as a consequence, such hookahs, as well as electronic cigarettes and vapes, are not subject to the requirements of the anti-tobacco law 15-FZ, which was considered earlier. However, it should be remembered that inspections may require the seizure of such substances for examination. In addition, the Ministry of Health plans to include tobacco products and vapes with hookahs in 2018 - the corresponding bill has not yet been adopted, but its adoption is very likely. At the same time, a hookah bar of this format can be organized as a separate institution serving drinks or dishes, or simply be part of an existing cafe or restaurant.
A full-fledged hookah bar without catering services. The most common way to organize individual hookah establishments is to use the modern "anti-cafe" format. At the same time, if catering services are not provided in this anti-cafe, hookah smoking in it can be allowed subject to the current fire-prevention and sanitary-epidemic standards. However, it is necessary to provide additional legal protection in order to prevent minors from smoking hookah and to inform consumers about the possible dangers of hookah and their consent. Often, such hookah bars can be organized in the form of closed clubs and establishments, which can only be accessed by prior arrangement or by invitation.
Hookah home delivery. This format of activity can be the most economical, since there will be no need for its organization to purchase and equip premises. However, marketing and advertising costs will be higher anyway. In addition, you will also need professional staff and possibly transport for the delivery of hookahs and staff. This way of working is also characterized by high risks damage to property by consumers, therefore, a deposit will be required for each hookah. Also, hookah delivery can be practiced in almost any other format of doing business.
hookah bar. Work under another franchise can provide for almost any format of hookah bar activity, however, at the moment, the most common are the franchises of individual hookah bars. At the same time, the advantages of such activities lie in a ready-made, well-oiled mechanism of legal regulation of the operation of a hookah bar - when working on a franchise, it is guaranteed that there will be no problems with regulatory authorities. Also, the franchise provides for the presence of direct contacts with suppliers, ready-made requirements for the recipe of hookahs, the arrangement of the premises and the professionalism of the staff, provides good advertising and in some cases - provides ready-made advertising products. The disadvantages of a franchise are both the increased costs at the initial stage of the business due to the payment of a lump-sum fee, and the fixed costs in the form of royalties, as well as the need to follow strict internal rules established by the franchisor. The most famous hookah franchises in Russia are MINT, THE OFFICE NARGILIA LOUNGE, Hookah place and others.

note

Regardless of the chosen format of the hookah, with the exception of delivery, you should remember about mandatory compliance certain requirements in terms of legislation on the arrangement of the premises. For example, it does not matter whether the hookah is tobacco-free or not - in any case, it is necessary to provide ventilation of the room, which must necessarily be displayed above the ridge of the building's roof, regardless of the location of the hookah in such a building.

Hookah bar target audience and geographic location

The main target audience of hookah establishments is people aged 18 to 35 years. Of course, one way or another, this hobby is also beginning to spread beyond the aforementioned group - especially in regions with a predominantly Muslim population, where hookah smoking has been a tradition that has been counted for centuries. But in general, the majority of establishments, especially those that open as hookahs, rather than offering hookahs as an additional service, focus specifically on the above-mentioned age segment.

At the same time, although the main age group of visitors is quite clearly defined for any hookah, there is a need to independently determine other features of a potential visitor when organizing your own hookah. For example - the solvency of the main customers and the pricing policy of the enterprise. If the minimum fixed costs are planned, it can be very effective to reduce the cost of visiting a hookah bar to attract a large number of customers.

However, if the fixed costs of renting premises, staff work are high, and the level of service is appropriate, on the contrary, it may be more justified to focus on the category of VIP clients with high paying capacity.

The geographic location of the hookah is extremely important - with the exception of the delivery of the hookah to your home. In other cases, the most effective is the location of the hookah bar in the city center, where night and evening entertainment is most common. At the same time, one should also assess the level of competition in such an environment - it would be unprofitable to open a hookah bar near an existing establishment of this format.

It should also be borne in mind that a hookah bar, as a separate institution, and not as an additional option for services in a cafe or restaurant, can only be effective if it is opened in cities with a population of more than 100 thousand people - these are the requirements put forward by almost all successful hookah franchises. ...

An important fact

When choosing the location of the hookah bar, you can ask about the possibility of forming partnerships with nearby establishments, primarily nightclubs and restaurants. Often, such cooperation can have high mutual benefits, which can be obtained at the initial stage before starting a business.

Hookah business plan

Like any other type of business, opening your own hookah bar requires compiling a business plan. In this document, all the necessary calculations will be carried out, the methods of opening and developing a business will be outlined in stages, the necessary start-up capital will be substantiated, the approximate indicators of the profitability and payback of the enterprise and the feasibility of opening it will be calculated. This information is important, first of all, not for third parties, but for the entrepreneur himself.

note

Most hookah franchises provide their own business plans or help with the preparation of the relevant document on an individual basis. Considering the cost of purchasing ready-made business plans with calculations, cooperation with a franchisor in such a situation can be a very profitable solution, if it is impossible to draw up a business plan on your own.

In general, a business plan should have the following paragraphs in its structure:

Analysis of the market and the situation on it;
General description of the proposed services of the enterprise;
Start-up capital and initial opportunities;
Marketing plan;
Organizational plan;
Financial plan and related cost and benefit calculations;
Enterprise SWOT analysis;
Possible risks and ways to neutralize them.

Of course, there are no strict requirements for business plans, so this document can be drawn up in any form and with any content. But you can also resort to global business plan formats, mainly implemented by large audit organizations such as KPMG. The presence of a business plan as a whole is practically necessary for concluding agreements on possible partnerships with other enterprises or for obtaining a loan or attracting an investor to the implementation of a finished project.

An important fact

Particular attention in business planning for a hookah bar should be given to the chosen format of activity and ensuring the legality of the enterprise, since it is the legal side of the hookah business that is the most "problematic" point.

How to register a hookah

State registration is a mandatory step for any business entity - hookah bars are no exception if their creator wants to operate in the Russian legal field and conduct their activities on a legal basis. First of all, when arranging a hookah bar, it is necessary to choose the organizational and legal form of business. For such activities, it is allowed to choose either the format of doing business in quality without education legal entity, or in the form of a limited liability company. The following will discuss the main advantages and disadvantages of each of these organizational forms for a hookah bar:

Individual entrepreneur. Such registration of a business, including a hookah one, will require minimal initial costs. It is much easier for an individual entrepreneur to obtain loans for business development, since he is fully responsible for his obligations. However, the IP format does not allow organizing the sale of alcohol in a hookah bar, its financial responsibility is an additional risk factor, and organizing a business with several founders in this format of activity will be simply impossible. However, for the delivery of hookahs or a small mini-hookah at home in the form of a closed club, such a format of activity will be optimal, taking into account the minimum costs required to organize a business.
Limited Liability Company. LLC for a hookah bar will require more costs than starting a business as an individual entrepreneur. This applies to both a larger state fee and an additional requirement for authorized capital in an amount not less than 10 thousand rubles. However, the LLC will be liable only within the framework of its property (except for cases provided for by law), it will attract several founders to the organization of a business on different or equal rights, depending on the Charter of the enterprise and their shares. In addition, LLC also allows you to implement any format of a hookah bar, including those with the possibility of selling alcohol.

After determining the organizational and legal form, it will be necessary to apply to the Federal Tax Service for registration of a business entity with a package of documents, depending on the chosen registration method. So, such a package includes a statement, a decision of the sole founder or minutes of the meeting of founders for an LLC, a receipt for payment of the state duty for registration, as well as documents proving the identity of an individual entrepreneur or founders of an LLC.

It is best to determine the appropriate taxation scheme at the registration stage, since a change in the taxation regime subsequently may require waiting up to a year.

note

Finding OKVED codes for a hookah bar can be very difficult. The most suitable codes will be for catering establishments, if the hookah bar is tobacco-free and provides drinks or food. In the case of opening it as a separate institution, you can use the OKVED code for the hookah bar 93.29.9, which provides for the provision of services in the field of entertainment and entertainment.

If in a hookah bar it is planned to sell alcohol within the framework of the same institution, you should also worry about obtaining a license for such a sale. The cost of this license for 2017 was 65 thousand rubles. At the same time, there are additional restrictions under which it is impossible to obtain a license and which should be taken into account at the stage of business planning. So, the distance from a hookah bar with alcohol to the nearest medical, educational and sports facilities should be at least 100 meters - while it is calculated based on the extreme points of the territory of the relevant institutions, and not directly on buildings and objects on it. In addition, the area of the hookah itself in such a situation should be at least 50 square meters.

After choosing the taxation regime and registering the company, you should also obtain all the necessary accompanying documents. In particular, it can be an extract of statistical codes for an LLC or a TIN for an individual entrepreneur. Also, it is recommended to order a seal and indicate in the Charter of the LLC the obligation to use it, order a cash register and open a bank account. Despite the fact that these steps are optional - the presence cash register, checking account and printing will greatly simplify the conduct of business and the conclusion of contracts with potential partners and suppliers. In addition, when selling alcohol, the presence of an account and a device is mandatory.

Hookah start-up capital

The sources of start-up capital and its size for a hookah bar can be very diverse. However, in general, starting such a business from scratch and without money will be quite difficult. At least a certain amount of funds will be required for state registration business entity. The cost of opening a hookah bar will vary from the chosen format of business and depend primarily on it.

So, the cheapest way will be to open the delivery of a hookah to your home. In this case, the cost of starting a business can be less than 100 thousand rubles, especially if the entrepreneur himself will play the role of the only employee and hookah operator. At the same time, the above amount will be sufficient both for the initial purchase of hookahs and for the purchase of direct mixtures and tobaccos, and other consumables, state registration and advertising costs.

State registration as an LLC and related procedures - 20 thousand rubles;
Rent of premises with an area of 60 square meters for 3 months - 100 thousand rubles;
Arrangement of premises and repairs - 100 thousand rubles;
Purchase of furniture and hookahs - 150 thousand rubles;
Payment for staff work in the first month - 30 thousand rubles;
Advertising expenses - 50 thousand rubles.

In total, when opening an institution, you can initially keep within 500 thousand rubles. Of course, this amount may vary depending on the specific settlement and its conditions. Thus, the labor cost of a professional hookah operator, as well as the rent of premises in the capital, is much higher than in most other cities of Russia, however, the average bill in such establishments is also quite high.

As for the sources of start-up capital, in many cases they are personal savings and savings or loans from relatives and friends. It should be remembered that the ownership of the premises, as well as certain equipment can significantly reduce the initial costs of organizing a business. In addition, a very good solution to reduce initial costs can be the search for premises of the former cafes and lounge areas - in this case, the repair and arrangement of the hookah bar will cost much less.

Raising credit will be very difficult for an LLC - you can get a loan to open a hookah bar only if you have a business plan, operating business or when pledging certain property. For individual entrepreneurs, it is easier to get a loan, but collateral is also likely to be required.

The easiest way, if your own start-up capital is insufficient, will find an investor or business partner. With a competent business plan, such a partner can be a nightclub or an already operating restaurant, next to which it is planned to arrange a hookah bar.

Hookah room arrangement

The arrangement of a hookah bar depends on a number of additional factors. At the same time, the requirements for hookah rooms should be separated, which are put forward by the provisions of the current legislation and normative documents, and which are dictated by the characteristics of the respective market. In the first case, it will be simply impossible to avoid their execution, since otherwise the activity will be carried out in violation of the laws, and in the second situation, these will only be recommendations, violation of which can sometimes even be useful if potential customers like it.

TO mandatory requirements for hookahs, the presence of forced supply and exhaust ventilation can be attributed, as required by the SanPiN standards regarding the arrangement of rooms in which smoking occurs.

Such ventilation without fail, as mentioned above, must be taken out of the building, and such a conclusion must be made above its ridge, regardless of where and on what floor the hookah room itself is located. That is why the arrangement of such establishments in basements and on basements often leads to significant unforeseen costs precisely for the organization of ventilation. A fire alarm is also required, given the use of coal and the increased fire hazard of the hookahs themselves.

From the point of view of marketing and consumer needs, when arranging a hookah bar, special attention should be paid to interior design and, if possible, exterior design. In particular, one of the main requirements, which are practically mandatory, is the creation of a private atmosphere - each area for hookah smoking should be separated from the rest. The presence of rigid partitions is not necessary, however, in general, the delimitation of zones should be mandatory.

note

For a long time, the presence of an oriental interior was considered a must for hookahs. However, the high-tech interior, which THE OFFICE NARGILIA LOUNGE tried to use in their establishments, made a splash among the clients and demonstrated that the oriental style is by no means obligatory for hookah bars. However, in any case, the interior must be done professionally and taking into account the needs of the target audience in obtaining relaxation.

If drinks and food are not served in the hookah bar, visitors should also be given the opportunity to bring them with them or order them from third parties by delivery. In addition, an additional plus can be the organization of all kinds of entertainment in addition to smoking a hookah - the ability to play consoles, watch TV, listen to live music. Based on these additional services, the requirements for the premises may also change.

For example, if you have a kitchen or a bar, the requirements for a hookah bar will be almost the same as those for cafes or restaurants - at least in terms of the current government regulations.

Hookah equipment and consumables

When you open your hookah, it is imperative to take care of the availability of certain equipment and consumables. Moreover, this concerns not only the presence of the hookahs themselves - in many cases they constitute the minimum part of the costs. So, in particular, the minimum set of required items and furniture for a hookah bar with five zones can be as follows:

Additional costs will depend on the chosen format of the enterprise. So, a very good way to diversify the leisure of visitors would be to purchase consoles and, as a result, video games for them. It may also be a good idea to offer various board games and create a full-fledged anti-cafe on the basis of a hookah bar.

An important fact

On average, the price of one high-quality hookah is about 5-8 thousand rubles. In this case, the most important is not the appearance of the hookah and its country of origin, but the material and length of the shaft and pipes. It should be noted that more expensive models they are far from always of better quality - it is best to use the help of professional hookah makers in the selection of equipment.

We should not forget about consumables- foil, coals and tobacco. It is best to order them directly from world-class manufacturers - most of the well-known brands have the ability to work directly or through dealers. Thus, both the high quality of the products and their compliance with the expectations of customers and the requirements of the legislation will be guaranteed. In particular, the presence of certificates for tobacco or smoking mixtures will avoid questions from the inspection authorities.

How to find staff for a hookah bar

The professionalism of its employees is of great importance in the work of the hookah bar. After all, the whole reputation of the institution will depend on how tasty and correct the hookah will turn out. Therefore, special attention should be paid to the selection of personnel and their training. On average, the salary of one hookah operator depends on many factors and often includes a salary scheme plus a percentage of completed orders. This format of work implies bonuses to the hookah operator for service and attracting a large number of customers.

However, finding professional hookah makers can not always be easy. In small towns, there may not be any specialists of the required level at all. However, this does not mean that they cannot be found - a good option may be to send employees to hookah courses, which are held in almost all regional centers of Russia.

After such courses at a relatively low cost, you can get a real professional. An alternative to such courses with a large number of potential employees and a solid scale of the enterprise can be to attract a specialist from the capital or regional center to conduct a training course directly on the basis of a hookah bar.

An important fact

When recruiting personnel, you should also focus on personal qualities potential employee. The hookah operator must be obligatorily polite, non-conflicting, be able to simultaneously, if necessary, maintain a conversation with visitors, and vice versa - be absolutely unobtrusive in order to maintain a private atmosphere in the performance of their duties, if customers are not inclined to talk with strangers. It should be noted that the hookah bar is one of the few types of business where the eastern appearance of the employees is more a plus than a minus, as it allows you to provide the proper flavor.

Hookah advertising and marketing

Special attention should be paid to advertising and marketing policy of a hookah bar - after all, it is the attraction of visitors that will allow you to achieve success. This business, as mentioned above, is highly profitable, so it will be particularly dependent on a constant flow of customers. In general, the methods of marketing in the hookah business can be divided as follows:

note

What is the OKWED code for a hookah bar. How to open a hookah bar? modern business. A step-by-step plan for opening a hookah bar

Business features

There are several methods of dealing with this phenomenon:

Hookah without tobacco

Hookah without food

Legalization methods

Premises and interior

Equipment and facilities

Hookah equipment with an area of ​​100 m2

Staff

Hookah staffing

Range of services

Hookah fillers

Hookah promotion

Capital investment

Initial investment

Hookah bar running costs

Income and profitability

Hookah cost

Hookah economic indicators

Conclusion

How much money do you need to open a hookah bar

A step-by-step plan for opening a hookah bar

Description of products and services

Production plan

What equipment to choose for a hookah

Hookah bar marketing and promotion

Financial plan (best performance)

How much can you earn by becoming the owner of a hookah bar?

How to choose equipment for a hookah

What OKVED to indicate when registering a business

What documents are needed to open

Permissions to open

Tax system

Hookah sales technology

Business plan for opening a hookah bar

Instructions on how to open and what is needed for this

Stage 1 - execution and preparation of documents

Stage 2 - finding a room

Stage 3 - purchase and installation of the necessary equipment

Stage 4 - recruiting

Stage 5 - promotion and advertising

Financial plan

Potential risks

"How to open your own hookah bar"

The procedure for drawing up and an example of a business plan for a hookah bar

What is this bar

Legal issues: package of required documents

Market analysis

Financial plan

Marketing plan

Project launch plan

Payback period and profit calculation

How to open a hookah bar from scratch: a business plan, cost calculations, reviews of entrepreneurs

Requirements of the law

: the problem of illegal hookah bars in residential buildings of cities

How to open a small hookah bar from scratch: from idea to business plan

Financial question - how much does it cost to open a hookah bar

What you need to register a business

Table: documents for registration of LLC and individual entrepreneur

Rentals

Facility format

: hookah picnic

Investments

Table: costs of opening a hookah bar

Payback period

Required documents

Permeability and calculation procedure

Staff

Table: staffing of the hookah bar

Schedule

Advertising

Some subtleties

: how to open a hookah bar (feedback from entrepreneurs)

How to open a hookah bar?

Distinctive aspects

Is it profitable to open a hookah bar from scratch?

How much does it cost to open a hookah bar from scratch?

What does it take to open a hookah bar from scratch?

The easiest way to open a hookah bar without much investment

Hookah equipment with an area of 100 m2