Business idea for the sale and installation of air conditioners and split systems. How to start a business selling and installing air conditioners What I learned from this business

Evgeny Smirnov

Bsadsensedinamick

Business Prospects for Video Surveillance Systems

Security systems are only gaining popularity and are installed in only a small part of private buildings in the Russian Federation. This means that the number potential clients will grow in the near future.

Navigating the article

Brief analysis market
Business format
Business lines
Private persons
Retail
Wholesale
Offices
Equipment
Staff
Conclusion

It is challenging but demanded in modern conditions business. In this article, we will focus exclusively on the business of security systems that signal or prevent criminal activities.

Brief Market Analysis

Unfortunately, there have been no studies of the security systems market in Russia, and if there is information, then they refer to the sales of equipment in individual settlements. Global trends indicate an increase in equipment sales, in 2017 the market volume was just over $ 30 billion (at manufacturer prices). And this is without taking into account the costs of assembling and installing security systems.

Approximately 55% falls on CCTV (video surveillance systems), in second place are ACS (access control and management systems), and in third place are various alarms (security and fire).

It is worth noting new technologies in some segments that are driving market growth. These are biometrics, various cloud solutions, video cameras with a built-in thermal imager, etc. In Russia, not all of them use in great demand due to the high cost (with the exception of large cities), but note that we have many specialized companies that work with certain security systems.

In general, the market for the installation of various security systems in Russia should be recognized as promising. Competition is fierce, but there are no prerequisites for the crime rate to drop and the need to install security systems disappear.

Business format

There are two options: installation only, and equipment installation and sale. It is curious that many sites describe this business as requiring minimum investment and focus exclusively on installation. This is a key mistake. In our opinion, you shouldn't even think about opening a company that will deal exclusively with installation. Why? Everything is very simple.

You can enter in any search engine queries like "Installation of security alarm + your city" or "Installation of video surveillance system + your city" and see the results. Yes, there are companies that provide a similar service. But they all, without exception, sell equipment. You will not find a company that exclusively installs security systems, but does not sell them! There are two exceptions:

Individuals who provide such services (usually a jack of all trades).
Individual companies that are engaged in the installation of a very wide range of equipment.

Equipment sales bring more income than the actual installation. In addition, there are very few customers who buy equipment separately and separately look for specialists to install it. People prefer to buy turnkey services. Therefore, the only reasonable business format is the sale and installation of equipment.

You can buy video surveillance equipment in the All Tools online supermarket.

Business lines

It is important to determine the direction of the business. All companies have a different set of services. We will divide potential clients into several categories.

Private persons

These are various security systems for private houses and apartments. There is a lot to work with here, with the exception of the signaling itself. Almost the entire market is occupied by non-departmental security, as well as by private security companies which crews send to trigger the alarm. It doesn't suit us.

All that remains is video surveillance and a number of other security systems that serve to prevent crimes and complicate their activities for cybercriminals. If you work in this area, you must also install safes, automatic gates, etc.

Retail

Mostly video surveillance, but other options are possible here. In short, it is called “loss prevention in retail”. Equipment and software for accounting of goods, control of the work of cashiers, prevention of the appearance of expired products. Not the easiest line of business, but very promising.

Wholesale

Everything is the same as with retail, but only in the warehouses of wholesale enterprises. They steal from any warehouse, it's a fact. And not all companies can successfully combat this. And specialized enterprises that not only install video cameras, but also offer complex solutions, only available in big cities.

Offices

Access control systems, video surveillance, corporate espionage prevention. Wide scope for activity, but, in our opinion, in this moment it is this direction that is too specific to start working in it and count on a large flow of clients.

Equipment

A small company cannot afford to buy a large assortment of equipment. Unfortunately, agree with wholesale suppliers buying as needed is extremely difficult, even almost impossible. Therefore, they buy a limited number of models in different price categories. If we talk about video cameras, then 4-6 variants in different segments are enough.

Equipment can also include software, which in some cases also needs to be purchased. Or you can develop it yourself (but this is already a very special line of business).

And it's not just about the security systems themselves. The wider the range of your services, the more successful your company can be. Here are just a few additional ideas for working with individuals:

equipment for connecting to the Internet outside the city (amplifiers, antennas);
Smart Home systems;
supervision of children.

The meaning of the idea is that your employees, who can install various security systems with high quality, will be able to work with other electronics. In practice, in this business, only those companies survive that can offer a wide range of services.

Staff

Good people are the main problem in this business. Initially, you need to be prepared for the fact that it will be extremely difficult to find specialists. Usually, all small security installation companies are founded by former employees of more than large enterprises... And finding a free specialist on the labor market will be a very difficult task.

This problem needs to be addressed comprehensively. Firstly, it is not necessary to look for experienced people, their services will be very expensive and the salary will have to be offered much higher than the market one. People who are more or less versed in electronics and are able to hold a screwdriver and other tools in their hands are suitable for you. They will need to be sent to training courses that are held in large cities.

Second, it's worth retaining your employees. Salaries should be at the market level, working conditions are acceptable. It will always cost money to train new employees, and it will take a decent amount of time.

Conclusion

The business of installing security systems has many directions and options for development. Here you can create both a small company with start-up investments of 200-300 thousand rubles, and a large one, which will require several million. It all depends on the chosen specifics and set of services.

Air conditioners are often indispensable both in hot summer and cold winter. For this reason, today they are installed in almost every home, and the service associated with their sale, installation and maintenance is extremely demanded.

Moreover, despite the presence of very tough competition in this market segment, it is not so difficult to occupy your own niche. The initial investment required to set up a business for the sale and installation of air conditioners depends on many factors. These are the climatic conditions prevailing in the region and the purchasing power of the population and the situation on the market. Average start-up capital is about 50-100 thousand dollars. In the regions, this figure is significantly less and reaches 10-20 thousand dollars.

All air conditioners, depending on quality, cost and reliability conditionally are divided into three groups:

The first- elite includes air conditioners produced by the most high-tech Japanese companies... These air conditioners have excellent consumer characteristics, advanced protection and self-diagnostics systems. The average consumer price for such an air conditioner is between $ 850 and $ 1250.

Second group includes air conditioners from European and Japanese manufacturers, which can be attributed to the middle class. They are quite reliable and at the same time have a good value for money. They are distinguished from elite air conditioners by a shorter warranty period, a slightly higher noise level, and also some other insignificant differences. The cost of air conditioners in this group ranges from $ 700 to $ 850.

And finally third group includes air conditioners manufactured by Korean, Chinese and Russian companies... These air conditioners are the cheapest, with prices ranging from $ 400 to $ 650.

The most popular and best selling stamps on Russian market are Samsung, LG, Rolsen, Hyndai, Shivaki air conditioners, which belong to the third group, and Panasonic, Sanyo, Sharp, DeLonghi, Toshiba, Daikin air conditioners, which belong to the first and second groups.

On the initial stage incarnations business ideas for the sale, installation and maintenance of air conditioners the main task is the search and selection of business partners-suppliers, from whom, in fact, the equipment will be purchased. As a rule, the majority of companies whose activities are to sell and install climate technology prefer to work with one supplier, while having several others "in reserve". These "spare" suppliers are necessary in order to expand the range of products offered by additional models.

It is worth noting that changing partners in order to save extra $ 20-40 is not worth it. First of all, it must be borne in mind that with a significant volume of purchases in one firm, as a rule, significant discounts are provided. In addition, suppliers are more responsive in dealing with regular customers... At the height of the season and, accordingly, the shortage of the most popular equipment, it is they who are primarily supplied with the goods.

Arrange a sale climatic equipment: air conditioners and split systems can be done in different ways. The most common option is to open a specialized store with a small showroom. This option is suitable for companies looking for bulk sales of equipment to retail customers. Among the advantages of opening a store are creating a sense of trust and solidity, as well as the possibility of organizing trade more high prices... Disadvantages include expensive rents and high maintenance costs for sellers. This is especially acute in the off-season, when costs remain at the same level with a small number of clients.

As for the staff, the work will require sales managers and the most important thing, professional installers, the search for which is the main problem of this type of business. After all, 80% of the good work of an air conditioner depends on the correct installation. The way to solve this problem is additional training of personnel, which is a better option than transferring the functions of installing air conditioners to teams hired at random.

In everyday life, there is an opinion that the climate business is seasonal in nature. In practice, however, this is not entirely true. This statement is more likely to apply to one-day firms that are engaged in the "summer installation" of air conditioners. More serious companies operate throughout the year and offer their clients a full range of climatic services, including air conditioning, heating and ventilation.

Moreover, serious companies when installing air conditioners enter into service contracts. Thanks to this additional service, you can significantly improve the status of the company and distinguish it from many competitors. As for the cost of service, as a rule, it ranges from $ 30 for a one-time service within six months of one split system to $ 20-50 per month.

Good luck in your new business!

For reading 9 min. Posted on 11/30/2019

In recent years, the demand for video surveillance systems from individuals who seek to secure their homes and apartments, as well as organizations that equip offices and industrial facilities with intercoms, alarm systems and other devices. The existing offer on the market does not yet fully meet the needs of customers, which opens up opportunities for creating a highly profitable business.

Opening a company for the sale and installation of video surveillance: where to start

The creation of a company engaged in the installation of video surveillance systems begins with a procedure.

The company can be created in the form of an individual entrepreneur or LLC, depending on the number of founders.

After that, you will need to submit to the IFTS (at the place of registration - for LLC; at the place of residence - for individual entrepreneurs):

For individual entrepreneurs - passport, application in the form of R 21001 and a receipt for the payment of state duty in the amount of 800 rubles.
For LLC - the memorandum of association or the decision of the sole founder, the charter, an application in the form of R 11001, a receipt for payment of the state duty in the amount of 4,000 rubles and labor contract with the director of the company.

An important point: With both organizational and legal forms, the company selling and installing video surveillance has the right to submit an application to the Federal Tax Service Inspectorate for the application of the simplified tax collection system (STS). This must be done during registration or within a month after it.

V general view installation of video surveillance systems does not imply compulsory licensing, since it is considered as a direction construction activities... Nevertheless, the installation of such mechanisms within the framework of individual organizations (for example, government agencies and special-purpose facilities) may require a voluntary SRO license and an EMERCOM license.

In addition to going through the registration procedures, any company that installs video surveillance systems must acquire a small office in order to give the business solidity in the eyes of customers. It also provides a room for storing equipment, inventory, Supplies... An object with an area of 15-25 square meters seems to be quite sufficient.

What kind of video surveillance is there? We understand the assortment

The current market for video surveillance systems is extremely diverse. Depending on the profile of its activity, the company can choose one or several options for video surveillance for installation.

1) According to the operating conditions, video surveillance systems are traditionally divided into:

Outdoor (outdoor) devices that require not only installation, but effective protection from adverse weather conditions and vandalism.
Internal devices (for rooms), as a rule, are small in size and the ability to perfectly fit into the interior. They are not provided with an additional protection system (covers, visors, additional fasteners, etc.).

2) By the method of signal transmission, it is customary to distinguish devices such as:

Wired the devices are low cost and transmit the signal through fiber (200 meters), twisted pair (300 meters) and coaxial cable (400 meters).
Wireless devices are found in the range of expensive video surveillance mechanisms and transmit a signal at a distance of no more than 300 meters.

3) According to the technology of image formation on the operator's display, there are mechanisms operating on the basis of:

IP (digital devices) - high definition and quality of the image, ease of connection, the ability to record and view on a computer, but if there are a large number of devices connected to the channel, the signal may be lost from time to time.
CVBS (analog devices) - low cost with very mediocre picture quality, which depends on the cable.
AHD (analog devices) - high quality, subject to wired signal transmission, average price, but the likelihood of loss of color at a distance of 300 meters.
TVI (analog devices) - a high-quality image transmitted by a wire method, which does not lose its clarity depending on the distance.
CVI (analog devices) is the ideal way to transmit color and sound over coaxial cable.

Among a wide range of devices at the time of the establishment of the company, you should choose a set of 2-5 analog cameras, which are in high demand among:

Owners of private houses and cottages.
Large companies that equip individual premises and facilities.

1-2 specialists can figure out such systems (at first, the entrepreneur himself can deal with the installation). After the profit becomes stable, you can move on to the installation of serious video surveillance kits within the production and commercial establishments on a turnkey basis.

Competitor market analysis: how to compete with the oldies?

Before opening a company for the installation of video surveillance systems, you should analyze the market within a specific settlement for the presence of competing institutions.

After other companies of the same profile are found, it is necessary to identify their advantages and the main ways to attract customers. In this matter, it seems most effective to compile a competitor assessment table.

Target market assessment table by the degree of competition development

Indicators	Pharmacy	Competitor 1	Competitor 2	Competitor 3
Coverage area
Types of installed systems
Potential clients
Prices
Image
Advertising

Based on the results of building such a table, it will be possible to identify strengths competing companies, as well as the segment that has not yet been covered by video surveillance systems installation services.

When it comes to competitors who have been operating in the industry for a long time, it is possible to "win back" a certain part of the customers from them by offering advantages.

Let's list them:

Low prices for the installation of video surveillance systems and optimization of their work.
Warranty obligations for a period of 5 years or more.
Free visit of a company employee to the site to identify the possibilities of installing video surveillance systems.
Bonus offer (when installing 4 cameras - the 5th one is free, a mini video peephole as a gift, etc.).

An important point: The most trusted by customers are those companies that offer their customers a comprehensive product - installation and maintenance of video surveillance systems.

Search for suppliers of equipment and other equipment for video surveillance

Taking into account the fact that the company for the installation of video surveillance plans to work for a long time, then a one-time purchase of equipment is not enough here. You will need to immediately reach out to large clients and conclude long-term cooperation agreements with them.

The best option is to organize direct supplies of equipment from China or access suppliers through partner programs (for example, Aliexpress). If you focus on purchases in Russian wholesale stores, then you need to immediately count on a 15-25% markup on goods.

When purchasing video recorders, cameras, microphones, fasteners, you can choose one of two directions:

Purchase of universal equipment suitable for arranging small and large objects.
Selection of products for the needs of specific customers (delivery of equipment in batches).

An important point: You should not strive to purchase expensive equipment from the EU, Japan and America - Chinese manufacturers offer products of decent quality at an affordable price with a guarantee. About 95% of all systems of this kind that operate in Russia at the level of private and commercial facilities are manufactured in China.

Features of the selection of personnel for the installation of video surveillance

What employees may be required by a company that installs video surveillance systems:

At first , directly specialists in the installation of video recorders and intercoms, which are best recruited from among former employees security structures and organizations for the installation of alarm systems and private security.

An important point: It is extremely risky to recruit specialists without experience, education and experience in installing video surveillance: after training, they can go to work in large companies of competitors of the same profile.

Secondly , a security guard for the office, which will store expensive equipment.
Thirdly , a driver with a personal car for the delivery of specialists and equipment to the points of installation of video surveillance systems.
And finally , a customer service manager who takes calls, emails, as well as making a schedule for the execution of orders by the company's specialists.

Obviously, the company will also need a cleaning lady who can be outsourced to clean up the office once or twice a week.

Marketing and advertising of a company selling and installing video surveillance

When a company for the installation of video surveillance systems is created, then a well-grounded question arises: how to attract the attention of potential customers to its services?

The ways to promote services on the market are quite commonplace, namely:

Distribution of leaflets in crowded places.
Ads in print media regional level, as well as on forums on the Internet and electronic bulletin boards.
Advertising on banners and pillars in the metro and business centers.
Distribution of proposals for cooperation to local companies and construction firms.
Creation of a company website with the placement of reviews of grateful customers on it.

Video surveillance systems sales market: analysis of potential customers of the company

The CCTV installation firm will offer its services in the region where it is located - moving activities to neighboring areas requires the creation of its subdivisions there in order to reduce transport costs.

Who can be considered as potential clients of the company:

At first , owners of private houses, mansions and cottages, who seek to form a system of constant control over the adjacent territory (small orders).
Secondly , offices, non-manufacturing establishments, small shops (medium orders).
Thirdly , medium and large industrial and retail facilities that are trying to protect their goods, raw materials, equipment from robbers (large orders).

An important point: It is advisable to determine in advance who exactly from a wide range of customers are served by competitors, then select segments with unsatisfied demand and target the advertising campaign to them.

An approximate business plan of a company for the sale and installation of video surveillance: calculation of income and expenses

To open even small firm for the installation of video surveillance systems, it is necessary to invest at least $ 3,500 if we are talking about focusing on small private orders. Serving large clients will require an initial investment of at least $ 15,000-20,000.

If we detail the cost items subject to the minimum investment, we get the following picture:

Initial purchase of equipment - 100,000 rubles.
Office equipment - 10,000 rubles.
Premises rental - 20,000 rubles.
Advertising campaign and website development - 70,000 rubles.
Purchase of consumables - 3,000 rubles.
Staff salary - 50,000 rubles.

The total costs were 253,000 rubles, which is more than 3,500 dollars. At the same time, the recoupment of the project can be achieved in 1-6 months, depending on the market capacity and the correctness of the advertising activities.

Creation of a company for the sale and installation of video surveillance systems is an undertaking that requires serious investments and time expenditures. However, given the presence of unmet demand, high profitability and quick payback can be expected, provided correct organization business.

Another interesting solution is that the reviews that users have already bored are replaced with a block with an expert opinion and the logos of client companies. The site is not overloaded: the text is well-structured and, in general, is an example of high-quality copywriting.

Landing page pleases with excellent adaptability and optimization, easy navigation, the presence of a blog and contacts of managers. Ends in short open form for data capture is another smart solution to increase conversion.

2.

Nice long landing page for ordering entrance doors, in the best traditions of the genre.

A good example of a landing page of doors, which has everything to successfully sell. A laconic first spread with a background image that creates the necessary emotional association with the product. In the header - a logo with a detailed descriptor and contacts, and under it - a heading with. Next comes a form of capture with a popular countdown timer for this niche and triggers in specific numbers.

What's good: The target form keeps repeating on the page, which is not bad for conversions. What is not very good: the very specific numbers in the triggers are presented in some mysterious percentage that will be found in the text further. What is this interest? Where did this data come from? Unclear. Looks stupid - we're talking about specific characteristics doors, or about abstract values, as when playing in some Fallout? ( "+ 70% protection against burglary!"). Yes, specific numbers in benefits look convincing and credible only if they are justified.

The landing page is long - it uses a proven, well-functioning block-building logic to gradually close out potential user objections. There are also original blocks, for example, non-standard solutions for customers.

All blocks are equipped with clearly visible buttons and are not overloaded with text, which is also a plus of this one-page page. In some places, some blocks lack more interactivity or additional information, but this is not critical. The animation of the appearance of elements is pleasing to the eye. Reviews deserve special attention.

Reviews on the site are very well done, in the form of mini-cases with a well-thought-out text structure. Real or not, they look convincing enough here. What makes the landing page upset is the outdated, non-responsive layout. It ends in a standard way: with contacts with a button to the feedback form.

3.

Landing page for the sale of interior doors from solid wood and other products from fresh sawn timber in Kharkov.

A modern short landing page with a good responsive layout and a good selection of images, but with a number of significant drawbacks. The most serious disadvantage is the complete lack of any information about the company. You can not do it this way! The entire site has never even mentioned the logo or even the name of the company, not to mention the director, managers, foremen. It is completely impossible to trust a company that is simply not available.

The generally sane headings of the first spread and the text, however, instead of any call or value proposition, contain only misprints. There are no promotions on the one-page. There is no chat for online consultations, there is no way to order a call back. The target button leads to a catalog - very inconvenient, without links "order" or any additional information.

In general, the layout is not bad, but the landing page is frankly a failure. You don't need to do landing pages like that.

4. Torex

An interesting landing page for entrance doors with a number of original solutions.

The first spread is too overloaded with elements - attention is scattered, it is very easy to get lost here, and this is bad. The main feature: an interactive target button on the left side of the screen that leads to the Dooromat, a kind of machine in the style of a one-armed bandit that allows you to randomly select door models. On the one hand, gamification is useful for conversion, but on the other hand, the random nature of door selection using the Dooromat makes it useless from a practical point of view.

The catalog of doors "for the lazy" is very conveniently designed - you can flip through it by simply hovering the mouse cursor, you don't even need to click. The only thing missing is the "order" buttons. There is a block of popular trade positions that is literate from a marketing point of view. At the end of the site - a very original form of capture in the form of a "complaints and suggestions" window. There are even download buttons mobile applications... For such a niche, targeting a mobile user is a serious competitive advantage ... If the application is fine-tuned, of course. The layout of this landing page is responsive.

Templates and ready-made landing page layouts for selling doors from LPGenerator

In our last review, we introduced you to only one landing page door theme. Its advantages are that the blocks and design have already been selected by our specialists so that they work optimally to increase sales in this particular market niche.

We are now ready to provide you with a new template:

Choosing a business idea is one of the most important choices in an entrepreneur's business, and it is really quite difficult. Many have been looking for a suitable business idea for years, and, not finding it, they never become owners of their own business, despite their great desire. In fact, there are quite a few options for business around, and the choice can really be a difficult test. One of the simplest solutions in this situation is to follow in the footsteps of already famous companies... Such ideas include the opening of a company specializing in the sale and installation of air conditioners.

Conclusion of contracts with suppliers

To start acting and making money in this area, you need to conclude an agreement with a large company for the sale of air conditioners. The company may not be the only one, because different firms often sell lines of air conditioners from different manufacturers. Before concluding a contract, you should know that the pricing policy of suppliers is almost the same, but the conditions for working with dealers, who you will be, are often different. The best option will conclude an agreement with a company that guarantees the supply of air conditioners to the most short time- within 3-5 days from the moment you order the air conditioner. Naturally, contracts are concluded for a certain period, and in case of unsatisfactory work of the supplier, you can easily terminate it.

Search for specialists in the installation of air conditioners

If the quality of air conditioners and their delivery time depend on the supplier, then the quality of installation and connection will directly depend on you. This is why it is very important to find a qualified installer. Usually, in such cases, an employee with a good reputation from another company is lured away, but it would be more honest to offer him to work for you during free hours - this is due to the fact that:

Installers work much less than 8 hours a day. And many are ready to work extra during the "windows" in the work schedule.

Placement of the point of acceptance of orders

To open a business for the sale and installation of air conditioners, you need a room with good traffic - this can be office center or large shopping center... Naturally, the closer the building is to the central streets of the city and the most crowded places, the more expensive it will cost to rent an office, but the faster the business will pay off. Another great option is to rent an office in sales centers building materials and goods for repair and decoration, because the decision to install an air conditioner in the house is usually made during the renovation.

Naturally, the staff will not be limited to just one installer. At a minimum, you need a sales person. Ideally, it will be a middle-aged man who is not just versed in technology, but is able to answer technical questions about air conditioners of interest to customers. There is no gender discrimination in the fact that a sales manager should not be a woman - it is just that the purchase of air conditioners in most cases is carried out by the male population, and it is much easier for men to find a common language with each other. And even if a woman initiates the purchase of an air conditioner, in 90% of cases she will come to choose an air conditioner with a man.

We take into account the seasonality of the business

It should be noted that the business of selling and installing air conditioners is seasonal. After all, most people prefer to buy air conditioners in a hot period or in advance, that is, in the spring or summer. So that the business does not stand idle during the rest of the year, you can create a list additional services that your company will be dealing with in autumn and winter. An example is the servicing of air conditioners, the preparation of installation projects for offices in new buildings, the development of an air conditioning system for an office or retail space large area. Thus, in the autumn-winter period, the work of your company will specialize in providing services to legal entities. This is also beneficial because, in contrast to individuals who start thinking about installing an air conditioner as the hot season approaches, legal entities begin to develop air conditioning plans for the next period in the fall and winter.

Financial plan

An approximate financial justification for such a business idea is as follows:

Investments:

Tool - $ 1650.
Samples of air conditioners for demonstration to customers - $ 3300.
Office equipment - $ 1700 (including furniture, communications, decoration and purchase of office equipment).

Income:

Sale of air conditioners - $ 650 per unit.
Service maintenance one air conditioner - $ 65 per year.

Costs:

Office rent of 10-15 sq.m. - $ 250 - $ 500.
Wage sales manager - $ 500.
Communication costs - $ 100.
Advertising - $ 500 - $ 650.
Installers services - $ 100 for 1 installation.
The cost of the air conditioner is $ 250 - $ 350.
Taxes - $ 330.

Total:

Fixed expenses - $ 2100.
The gross income from the sale and installation of 1 air conditioner is $ 230.
Sales (during the season) - 15 pieces / month.

Initial investment in business

To start a business selling and installing air conditioners, a minimum start-up investment of about $ 15,000.