Is it worth taking a lingerie franchise. We sell underwear for a franchise. Store placement conditions

At first, the love of women for beautiful underwear seems incomprehensible, because a simple set is much more convenient, especially if a special occasion does not come to put it on.

But in fact, the right underwear has a significant impact on a woman's mood, decorates and corrects her figure, and is also very pleasant for the body.

Many entrepreneurs know that franchising is the easiest and most efficient start. Currently, the number of lingerie stores is increasing by 10% annually.

Advantages of opening such a point:

this market niche in large cities is practically not filled;
most women prefer to buy a kit than its individual components, and believe that such a purchase is more profitable;
the client base consists of women with an average income who are ready to pay 1,000 rubles or more for a set;
affordable purchase price;
the product always remains liquid - there is no need to re-evaluate stale products, it will still someday find its buyer;
fast payback and high level of income.

The main advantages of opening a franchise:

ready-made business model;
minimum opening times;
quality product and well-known brand;
the ability to open multiple points;
training from professionals.

When choosing a franchisor, you should pay attention to:

the size of the franchise network;
on the dynamics of development;
brand awareness;
to the level of reliability and efficiency of the franchise.

Requirements, conditions and cost of popular franchisors

Intimissimi

It is a well-known brand of lingerie produced in Italy. The network began about 20 years ago and has long won the love of the beautiful half of humanity.

Intimissimi salons are characterized by the presence of 3 main product collections:

sportswear for women and teenagers;
underwear sets, tights / stockings;
robes and other indoor clothing.

Especially popular went to underwear sets designed for special occasions:

corsets, which are decorated with decorative feathers;
linen made of lace and translucent fabric;
seductive negligees.

The future franchisee must have start-up capital, to follow corporate standards running a business and doing everything to start your own business.

When choosing a room, one should proceed from the area 80-90 sq. m., including 15 sq. m for warehouse... The future store should be located in the central part of the city or on the first floor of a shopping center.

The company provides a new partner with comprehensive assistance:

provides a design project;
advises on the assembly of furniture;
helps to effectively develop the store;
conducts trainings for staff;
provides advertising paraphernalia.

The financial side includes:

capital investment from 5,500,000 to 6,000,000 rubles.;
purchase of commercial equipment - 17,000 rubles.;
payment of the entrance fee - RUB 200,000.

Victoria's secret

Is the largest American company that specializes in the trade of women's underwear and swimwear. The chain stores offer a very wide and varied assortment. The collections are developed by creative designers who are able to create both a modest cozy set and a frank playful set.

In order to become the owner of a store of this network, the franchisee will need to find a suitable premises located on the first floor of a large shopping center. In this case, the area should be not less than 30 sq. m.

From cooperation with the company, he receives:

flexible pricing policy - prices range from $ 10 to $ 100;
a business that is recouped in the shortest possible time - from 3 to 9 months;
the possibility of self-setting a margin on products sold (the location and prestige of the shopping center affect the level of the margin).

The minimum franchise cost is 25 000$ ... Master franchise acquisition costs $ 35,000(the main advantage is the ability to implement the franchise on its own behalf). By the way, if franchising is purchased for cities such as St. Petersburg and Moscow, the conditions will be individual.

"Parisian"

The main goal of the company is to simplify the process of opening a store for the franchisee as much as possible. Cooperation with Parizhanka is like ordering pizza at home. One call - and you are the owner of a delicious finished product.

Opening your own outlet will take only 2 months. During this time, a store project will be developed, equipment manufactured and goods delivered.

The parent company helps the franchisee even with the location of the future establishment. Square point of sale should be from 40 to 80 sq. m... In the inventory of the company, you can always find the rental space of a leading regional agency.

The franchisor is ready to offer a novice entrepreneur the signing of an agreement at a reduced rental rate.

In addition, the partner can count on the development of a complete project of the future retail outlet, which includes both an architectural and construction part and a virtual furniture installation. Only after receiving such a project, you can start repair work and installation of equipment.

To equip the hall with branded equipment, an amount is required at the rate of 200 euros per 1 sq. m. The cost of commercial equipment even includes illuminated advertising. And if additional lighting is required, then you will need to pay extra for it.
The initial cost for opening is from 1,300,000 to 2,500,000 rubles.(the main influence is exerted by the level of the institution and square meters).
Lump-sum payment and not expected.

Before opening, staff must undergo free training, which is based on basic program parent company. It looks like this: a specialist who is able to conduct initial certification visits the location of a new store, trains and then tests employees.

After the establishment starts working, a representative of the company will come 2 times a year to assess the work of the sellers and check how the concept of the outlet meets the general standards of the chain.

The development of a new store is subject to the following conditions:

the franchisee must redeem the first batch of goods in full;
receiving an order for the next season is already possible for a 20% prepayment;
if the partner expresses a desire, then he can be sent the remains that are in the central warehouse.

The most important advantage of cooperation is the possibility of setting a margin of 150%.

Milavitsa

It is a brand that has long and confidently occupies a leading position in this market segment. The brand has the following advantages: high quality, wide selection and affordable price.

To start a partnership, you must fulfill the following conditions:

the number of inhabitants in the city should be equal to 100 thousand people or more;
one store is designed for at least 100 thousand people;
personnel must undergo training regarding the rules of trade and the effective location of goods;
square trading floor should be 40 sq. m... and more;
number of employees - from 4 to 5 people;
as a location, it is better to choose a shopping center or a free-standing store located on the main street of the city.

The franchise will cost the entrepreneur at $ 45,000... The rest of the payments are missing.

Benefits that a franchisee gets:

partial compensation for the cost of the purchased commercial equipment;
popular brand;
preparation of a marketing strategy;
assistance in finding a suitable premises.

The acquisition of the franchise of this company is a very profitable investment, which after one year will be able to guarantee the owner a stable income.

"Atlantic"

The Polish company "Atlantic" produces high-quality underwear and is rightfully ranked among the best manufacturers.

You can buy a franchise only by fulfilling the following conditions:

the population of the city must be at least 50 thousand people;
the size of the area of the room should vary from 35 to 55 sq. m.;
number of employees - 5 people;
shop decoration in accordance with the ATLANTIC style;
full payment for the first batch of goods;
customer service at the highest level;
unquestioning adherence to company standards.

Interview with the founder this business you can watch the video:

The franchise assumes only the presence of capital investments in the amount of 900 thousand rubles and more... Lump-sum payment, marketing expenses and royalties are not required.

Benefits that a franchisee receives:

famous trade mark;
purchase of goods on preferential terms;
technical support;
development of an individual design project;
commodity filling in the required quantity;
marketing support.

Most often, aspiring entrepreneurs choose for their business the industry that they are familiar with themselves. For example, wealthy ladies who regularly purchase lingerie from brand stores believe that a lingerie franchise will be the ideal field for them. The advantages of such a business are a small investment and a slower pace of fashion change than clothing. But just the desire for elegance and a sense of style is not enough for the right choice major patron. Lingerie franchises need to respond to changing economic conditions in a positive way.

Business benefits

Of course, each network of a large brand has its own conditions for working with franchisees, but in any case they will be more profitable than opening an outlet on their own, since a novice businessman is assisted in:

choosing a place for a store;
personnel training;
selection and supply of assortment.

The main thing to remember is that this is just help, and not a third-party solution, since the main issues will still have to be solved independently.

Seat selection

So, the lingerie franchise has its own rules for the placement of outlets and offer best options for the consideration of the patron must be the franchisee himself. This is due to his knowledge of the city, because shops are opened, as a rule, at the place of residence. In this matter, the franchisor will only choose the option he likes from the proposed list, but according to his own conditions. The main thing is not only the location of the store, but also the area. So, franchises of underwear from 20 square meters are simply impossible to find, minimum requirements the area of the outlet is 25 meters, and then only for the Milabel brand, the rest require much more.

A more acceptable option for premises is an area in shopping centers, but you can also open a store as a street outlet in a separate building.

After determining the location of the point, the repair will have to be carried out at the expense of the franchisor, but according to the strict recommendations of the network managers. All design and interior should be completely consistent with the brand. The same may apply to the furnishings of the store.

Store filling

Of course, the first deliveries are negotiated by both parties to fill the store shelves with enough merchandise. In the future, the choice of assortment depends on the demand at a given outlet, which the franchisee should rely on during subsequent orders. If you do not express special wishes at the time of orders, then a large chain will simply merge all stale goods from official stores... Of course, the richness of the assortment also depends on the initial conditions of the contract, which may involve partial third-party filling of the store or not. Product orders should also depend on seasonality, so that in winter the shelves are not full of swimsuits, and in summer with thermal underwear. The main thing is, when choosing a medium-sized city as a retail outlet, take into account that the material wealth of its residents is significantly different from the capabilities of residents of megalopolises, therefore, to bring exclusive collections of high prices not worth it.

Employee training

Under the terms of the contract, the franchisor is obliged to train new staff all the nuances of working with clients, since his reputation will also depend on the quality of their service. A franchise of lingerie can involve only theoretical trainings and master classes or practical training in already functioning own retail outlets. In addition, the training also applies to the franchisee, who is provided with a network strategy for working with employees and customers.

To carry out high-quality accounting of goods and sales statistics, the entrepreneur is provided with specialized software, which can be used only temporarily or on an ongoing basis.

The advantage of some chains is that discount and gift certificates work not only at official points of sale, but also in franchised stores.

Network selection

A lingerie store franchise can work with domestic brands or foreign ones. In the latter case, negotiations on the opening of the outlet will be carried out with a representative of the company in Russia. So, the name and assortment will depend on the choice of the company, since each company has its own policy.

So underwear TM Women Secret, the franchise of which involves the sale of only underwear and swimwear, can be extended by an entrepreneur to high level... Despite the narrow profile of the store, the quality and design of the best American lingerie brand has many fans.

The lingerie and tights franchise from the Italian brand Calzedonia can only be opened under the Triumph name. The assortment will be similar, but the sign itself immediately points to an unofficial outlet. By the way, the Intimissimi chain of stores belongs to the same brand.

A popular domestic brand franchise can also be bought. "Defile" produces underwear of good quality, and cooperation with this company can bring no less profit and pleasure from work. This brand has been occupying its niche on the market for two decades, while creating not only high-quality and attractive lingerie, but also not very expensive.

To work in a multi-brand outlet, you should pay attention to the companies "Milabel" or "Parizhanka".

Opening costs

Depending on the chosen brand, the lingerie franchise can cost the owner 2-3 million rubles of initial investment. Further contributions will be deducted as a separate expense item. In most cases, by the way, a lingerie franchise, reviews of real franchisees confirm this, does not require royalties or lump-sum fees. In this case, the return on initial costs can be determined in just a few months, because the percentage of the margin for the store is determined by the entrepreneur himself.

Conclusion of a contract

After identifying the patron of the business and selecting a location for the opening, a formal deal should be concluded between the partners. The executed contract always has a validity period of several years, but at the same time it can be extended in the future for an indefinite period. This option is beneficial to both parties, because in case of failure, the franchisor, in order not to spoil his reputation, can simply refuse to extend the contract, and in case successful business extend it and continue to profit from purchases.

Store placement conditions

When providing a patron with a list of recommended places for opening a retail outlet, you should be aware that each network has special requirements for this. It should start with the fact that not every brand will agree to open a store in locality with a small number of inhabitants. So, the Italian Triumph franchise allows the operation of a new point only in a village with a minimum number of inhabitants of 400 thousand people.

In addition, several POS formats can be selected. As already mentioned, more preference is given to places in shopping centers, since linen is considered the most purchased product in them. The choice of floor in this case is not important, the main thing is that there is a large traffic of visitors.

A street store should also be set up in busy streets and prominent locations.

Possible difficulties

To learn all the specifics of running a franchise business with a specific brand, you should have a personal conversation with their current franchisee.

There are several reasons for this:

not everyone dares to speak negatively about the franchisor on the Internet;
negative comments can simply be deleted.

Partner dissatisfaction most often causes mismatch real costs with the agreed initial dates. IN best case at telephone conversation even before the conclusion of the contract, it will become clear that the actual amounts of the required investments are much higher than the declared ones. Then the partner will have the opportunity to abandon the deal in favor of another brand or postpone the opening date of the store to collect the required amount.

Some unscrupulous franchisors submit their requirements for payment after the repair of the outlet has been made and the matter proceeds to the purchase of goods. By the way, this stage can also have a strict framework, requiring the purchase of new expensive collections that cannot be sold in small towns. This leads to stagnation of goods, and sometimes franchisors send their stale goods to entrepreneurs on their own. A big problem for the franchise can be the requirement of the patron for a mandatory deposit in the bank for a large amount. This gives them guarantees that the supplied goods will be paid in any case, but it can become an obstacle for a novice businessman.

In difficult economic conditions, it is better for young entrepreneurs to pay attention to multi-brand networks, with which there are much fewer difficulties than with representatives of only one brand.

With conditions deteriorating, many high-end brands are opting to lower the cost of their products and distribute them through other chain stores. Also, many today pay attention to online stores, because such a trade does not require at all payments for renting premises, performing repairs and payments wages several employees instead of one.

Conclusion

Based on the foregoing, it is worth thinking carefully about opening a stationary distribution point for branded underwear, and starting a business only if you are confident in success. Today, the sale of lingerie is pretty profitable business... The most important thing is not to be afraid to start doing it. If you approach business reasonably, then everything will definitely work out, and you will receive a good profit.

Therefore, many young businessmen prefer to take their first steps by purchasing a franchise, where a partner provides not only a popular and promoted brand, but also a business development scheme that has already been tested and works, and in addition to this, advice and assistance from the company is attached. But before signing a franchise purchase agreement, you should carefully study all the offers and figure out what your franchisor expects from you, and what you get after signing.

Today the franchising market is in full bloom, and it will not be difficult to find an offer that interests you. But do not rush to arrange everything, but browse the entire market of offers and evaluate your own strengths and resources.

By purchasing a franchise, you start working under the name of a certain brand and according to their rules, therefore, if after a while you decide to close this business, then do it without significant financial losses it won't be so easy. For this reason, the choice should be approached very seriously and meticulously. It is necessary to conduct a preliminary research of the market for the presence of demand for different brands of clothing, it is especially worthwhile to approach the issue of choosing brands of lingerie carefully.

In this material:

If you want a spectacular business with erotic notes - start selling lingerie from famous brand and you will definitely like it. A franchise from any trademark is similar in terms of its terms and differs only in the cost and size of the royalty. We will consider what it offers to our future partners famous brands linen.

What do you need for a partnership?

The company of foreign brands does not have any personal requirements, they are the same as those of other corporations that offer a franchise.

To summarize, we can say that the franchise from the brand of lingerie is available to those who meet the following parameters.

He has a great desire to work in one team with the franchisor and wants to be involved in the sale of lingerie.
Can afford to pay the cost of the deductible and additional costs. You must have good financial stability.
He focuses on the local market and the desires of buyers. You need to know what your future customers are looking for.
You should be able to negotiate the best location for your lingerie store.

How do I become an affiliate?

If you are interested in a franchise from a well-known company for the production and sale of lingerie, then you need to go through all the necessary stages, right up to the opening of your store.

Contact the firm of your choice and discuss the possibility of obtaining a franchise.
Walk around town and look for a good spot for your future lingerie boutique.
Sign a contract with the owner retail space as well as with a franchisor firm.
Measure the room meticulously, take a picture of it, make a plan. Transfer all this to the main office of your franchisor, where a design project will be developed for you.
Get permission from the owner of the premises for reconstruction and renovation work.
Purchase all the necessary Construction Materials and hire workers.
Prepare the room for opening.
Receive the first batch of goods from the franchisor and place it.
Run an advertising campaign.
Open your own boutique.

You will have to work approximately according to this scheme, regardless of which lingerie company the franchise was signed with.

Benefits of working on a franchise

When you buy a franchise, your franchisor takes over part of your store opening chores. In addition, the franchise carries with it many other benefits.

You will open a store with a well-respected and well-recognized brand.
The franchisor will be the guarantor that your store will be profitable.
If you wish and take a franchise with a full package of services, the franchisor will give you a ready-made new shop"Full construction".
You will not worry about what to do with the leftover products in the warehouse.
You will receive powerful support from the head office of the franchisor at all stages of the opening and operation of your business.

Requirements

Franchisers have certain requirements for a future partner that must be met in order to get the expected cooperation. And so, the franchise will be available to you if you can prove yourself well both mentally and financially.

Searching for premises for a store is perhaps the very first and most important thing on your difficult path. Companies require their branded stores to be at least sixty square meters. Moreover, your future boutique should be located in the first row on one of the most passable streets of the city, for in a presentable shopping center. In any case, the store should have a large glass display case, which will display several models of the latest collection of lingerie and promotional materials.

You will have to invest quite a large amount in such a project. On average, it is about four million Russian rubles. Franchisers claim that if you follow the proposed business plan, then their franchisees will be able to recoup this money in a year, and then simply receive considerable income.

Each company has its own franchise cost. Therefore, do not hesitate for a long time, just call the head office of the brand you like and ask about the terms of the franchise.

Not everyone wants to sell luxury lingerie, but if you are one of those people, then you shouldn't put off your dream until later, especially in view of the rapidly growing competition. The sooner your franchise agreement is signed, the faster you can start your own business and take a cell in the business area of your city.

A franchise is your quick push towards income and a successful business. Now you have someone to take care of.

Lingerie franchise catalog

	Investments: From 1,600,000 rubles. Calzedonia is a popular Italian manufacturer of quality lingerie and hosiery. The brand is known in several countries, including Russia. It develops on the basis of its own retail and franchise network. Find out more about the Calcedonia franchise. The foundation of the first store took place in 1986, in the suburban area of Verona. A relatively small store offered women's tights and ...

	Investments: From 5,500,000 - 6,000,000 rubles. Have you already thought about what exactly you want to do in life? Are you interested in boutiques? If you want to see attractive and wealthy clients, then you should definitely open a lingerie store. Nothing beckons socialites better than good branded lingerie. One of the most respected brands is considered to be Intimissimi, which produces high-quality ...
	Investments: 3,000,000 - 4,200,000 rubles. INCANTO is an Italian lingerie brand designed for dynamic modern women and men who value impeccable style, beauty, comfort and good quality. The sale of women's and men's underwear has rightfully occupied its niche in the clothing and garment market. There are many companies specializing in the sale of only underwear and similar products. INCANTO store is one of the ...
	Investments: from 900,000 rubles. SERGE is one of the leading manufacturers of underwear and knitwear in the Republic of Belarus. The philosophy of our company is an exclusive attitude to the human body, which is why we pay special attention to the development of models and the selection of canvases for our products. We use only high quality materials, which, in combination with the ideas of designers, turn into stylish and comfortable models. Having…
	Investments: 1,500,000 - 2,100,000 rubles. VIS-A-VIS is a modern and dynamically developing brand of clothing and lingerie, which is known in Russian market for over 9 years. During this time, she gained immense popularity and became well recognized. Every year millions of Russian buyers choose VIS-A-VIS products. Foundation of the company - 2000 The first collection of lingerie - 2000 The first collection of men's lingerie under ...
	Investments: from 1,000,000 rubles. Atlantic is one of the most popular brands of men's and women's underwear in Poland. For over 20 years, the brand has been a leader in Central and Eastern Europe in this segment. The mission of the company is to create modern, innovative underwear for men and women. We make sure that the underwear is ideally suited to your needs, shapes your silhouette and gives you a feeling of exceptional comfort. We…
	Investments: 1,500,000 - 2,500,000 rubles. The history of Parizhanka Group of Companies began in 1998 with a small lingerie store in the city of Togliatti. In 14 years the company has grown from a Russian regional store to an international company. In May 2011, the acquisition of the French luxury swimwear company WILGAL was completed. Today Parizhanka has more than 50 stores in Russia and the CIS. Wholesale supply of linen company ...
	Investments: from 1,300,000 rubles. The United Europe-Elite Group of Companies was founded in 2001 and specializes in the production and distribution of underwear and tights. The company's successful business is based on long-term cooperation with the largest Italian textile concern Golden Lady Group - the company has exclusive rights to sell the products of the concern on the territory Russian Federation... The United Europe-Elite Group of Companies successfully cooperates with ...
	Investments: 150,000 - 1,500,000 rubles. Advantages of the PRIZ company 25 years of experience in the clothing market 1,170 employees of the company 400 customers worldwide 20 own stores ranging from 250 to 500 m2 15 franchised stores from 10 to 250 m2 no lump sum (one-time payment) and royalty (monthly payments) Benefits clothes "PRIZ", "Stilla", "Marcello Marcellini" 500 models produced per year (In ...
	Investments: 500,000 - 1,000,000 rubles. LLC STD "Milabel" has been one of the leaders for over 20 years domestic market underwear. Until 2015, the company was known as CJSC STD Milavitsa and was one of the largest distributors of the famous Belarusian factory Milavitsa. In 2015, the format of the Milavitsa mono-brand stores was changed to the Milabel multi-brand stores, which allowed the enterprise to feel much more confident in the modern ... Investments: from 1,700,000 rubles. Franchising V.I.P.A stores is an amazing opportunity for those who do not just want to open own store, and become the owner of a truly bright and interesting business... If such words as "fashion", "trends", "design" arouse your genuine interest, we invite you to create and give beauty together with us. We have everything you need for this! Unique product V.I.P.A - ...

For self-selection and comparison of a business, we suggest using a simple search form: you can enter any name or amount of money that you are ready to invest in your own business.

She started working in Russia in 2004, and has been cooperating under the franchising program since 2005. Today under this brand is sold underwear for women and men.

The size of investments here starts from five million rubles, and a lump-sum fee is paid in the amount of two hundred thousand rubles. Royalty is not required.

According to official information from the franchisor, the profitability here is about three hundred percent. It is only important to consider that such results can be obtained if about two thousand people pass by the store for one hour. The maximum payback period in this case is about one and a half years, and in the case of high traffic - about one year.

The company conducts training for store employees, periodically holds free seminars and refresher courses. We provide marketing and advertising support for the store. Assistance is provided in the selection of suitable premises for opening a store. In the course of cooperation, a well-functioning logistics system is used, which allows you to receive goods on time and without prior approval. The franchisor provides advisory support throughout the entire period of cooperation.

There are a number of requirements for a place to open a store. In particular, it should be a relatively large city with a population exceeding three hundred and fifty thousand people. The point area must be more than eighty square meters. The store is recommended to be located on the first floors. shopping centers... The store staff should consist of six employees. Also, the partner of the company must provide a bank statement on the availability of funds in the amount of 1.6 million rubles (minimum).

ATLANTIC

The Polish company ATLANTIC has been producing underwear for men, women and children since 1993. She launched the franchise program in 2008. Today, more than eighty stores operate under this franchise in Russia.

To cooperate on the ATLANTIC franchise, you do not need to pay a flat fee and royalties. The initial volume of investments here starts from one million rubles.

The franchisor company provides consulting and technical support accompanying the partner from the moment of signing the contract. A design project of a retail outlet is created free of charge, and training for store personnel is conducted. Advertising and marketing support is provided - this, in particular, means the promotion of a new store in print media and on television. Layouts of advertising and information materials are provided.

The premises for the opening of the ATLANTIC store must have an area of more than thirty-five square meters.

Triumph

The German company Triumph was founded in 1886, and it has been operating in Russia since 1995. The franchise program was launched in 2008, and today twenty franchise stores operate under this brand in our country.

The approximate volume of investments here is from 2.5 to 3.5 million rubles. As noted by the franchisor, reaching the payback stage usually takes from one and a half to two years.

The parent company evaluates the location for the store and provides full marketing support in the course of cooperation. Showcases change seasonally and various promotions are regularly held. An audit of the partner's work is carried out and assistance is provided to increase profits. Corporate equipment is provided on lease and a design project for a retail outlet is being developed. A signboard is made and mannequins are supplied. Various POS materials for store decoration are also given.

Experience in retail... It is also recommended that you have at least 70% of your personal funds, not counting the cost of opening a sales outlet. A valid legal entity is required.

It is recommended to open a Triumph store in a city with a population of more than three hundred thousand people. The premises for it should be located in the central part of the city and in places with busy traffic. It also requires showcases with a width of more than six square meters and the ability to place a store sign directly on the facade. The area of the premises for the store should be more than sixty square meters. It also requires a separate entrance to the store from the street.

DIM

The lingerie brand was founded in France in 1953. The company produces underwear for men and women. Today, more than a hundred stores operate under this brand, which are located in more than forty countries in Europe, Asia, Africa and North America. In Russia this brand presented since 2009. Today in our country more than fifty stores operate under this franchise.

The total investment here starts at 2 million rubles, and the estimated payback period is about one and a half years.

Pros and cons of a lingerie store franchise

Let's start with the obvious disadvantages. Like any other store, the lingerie outlet should be located in a place with good traffic. In the event that the store is opened in a place with low traffic, then its profit will be quite low. Again, if you open a department in a large and popular shopping mall, then the rental cost can significantly exceed the profit.

There is also a factor such as seasonality. Still, in certain months, profits may decrease, since, for example, in the summer, people prefer to spend more money on recreation than on buying clothes. Again, if the assortment of the offered goods is quite wide, then it is not excluded to buy lingerie for the beach. Naturally, in winter time of the year may also be in demand underwear for women. Continuing this topic, you can see that there are likely to be disruptions in the supply of seasonal and topical lingerie. That is, for example, in winter, the supply of underwear may be delayed and vice versa. Accordingly, because of this, the partner can easily miss a noticeable profit, which can have an extremely negative effect on the operation of the store as a whole.

Before opening a lingerie store, it is also worth considering the need for additional investment. That is, it is quite possible that over time it will be necessary to invest a certain amount of money, or even take out loans, which is also not always convenient for many entrepreneurs. It is good if the franchisor company gets into the position and makes concessions, but otherwise the business may come to naught altogether. By the way, some companies almost immediately require additional funds from the franchisee and this, as a rule, must be confirmed by a bank statement.

If we talk about the advantages, then they are also available here and, in fact, there are more than enough of them here as well. In particular, many companies in this area are ready to cooperate without a lump-sum fee and royalty. This somewhat facilitates the work of the franchisee, since unnecessary material expenditures are no longer required. Even in the absence of the required amount of money, you can agree on an installment plan, or, for example, return an illiquid product back. There are quite a few payment options here, and for most entrepreneurs, the terms of cooperation here are very acceptable.

More globally, the relevance of such a business is obvious. Lingerie will always be bought. This is both a gift and just an everyday attribute. Solid checks are not excluded, since many people today love beautiful and expensive underwear. True, you need to pay attention to competition, because to this day many people prefer to buy lingerie in ordinary markets.

Conclusion

As expected, franchising itself provides many benefits here. However, given the many disadvantages, it is recommended to weigh the pros and cons. Considering that many entrepreneurs in this industry close their stores in a year and a half, then a novice entrepreneur has the likelihood of such an outcome. It is especially important to understand that at any time you may need working capital, and in the absence of such a partner famous company will be forced to stop trading. It is also recommended to have experience in trading - this can also reduce many risks.