How to open a fishing store from scratch: a business plan with calculations. How to open a fishing shop Opening a fishing shop

Those who are thinking of opening a fishing store from scratch, I hasten to upset: financial investments will still be required. But, if you correctly select the range of the most popular goods, you can significantly save at the start. Great importance the location of the outlet will also take place. We need high traffic: markets, shopping centers, central streets of the city. An open spot near the track can also be a success if it leads to popular fishing spots ...

Investments

Experienced businessmen say that opening a competitive fishing store requires at least 3 million rubles, of which 80% of the start-up funds go to the purchase of a range of goods. One cannot but agree with this: the larger the assortment, the better store looks in the eyes potential buyer.

Large investments in the product are primarily due to its high cost. Motor boats, fishing suits, tents, spinning rods are quite expensive goods that require significant funds to purchase. Selling such a product through the catalog is also not an option, since the buyer needs to see the product with his own eyes, touch it. There is only one way to save money at the start: not to buy expensive items, but to choose something cheaper and more popular. In this case, the investment in the product can be reduced to 300 thousand rubles.

The main product of such a mini-store can be:

baits, baits and flavors;
reels, fishing rods, spinning rods, cages;
fishing line, sinkers, leashes, floats, hooks, tees;
for ice fishing: spinners, balancers, ice rods, nods, etc.

The big advantage of such a product is that it is small in size, so the store can be located on a minimum area of only 5-6 sq. m.

You can also choose some specialization. For example, name the store "Blesna" and form the richest assortment of such goods in your city.

Earnings on spoons in winter time goes very good. A catchy spoon costs between 700 and 1000 rubles, and often wealthy fishermen take several spoons at once in their collection. The margin for lures is 100 percent or more. Yes, the product is seasonal, but you can earn good money during the season. In addition, the point will receive regular customers, who can come in the summer to buy themselves a fishing line or a float with hooks.

Premises

As a room, you can use the island or wall section in mall... There are no problems with traffic in such places and from the very first days you can get the first buyers. But due to the high rent, the location in the shopping center may not always be beneficial.

A store opened in a residential area of the city can be no less profitable. Small premises on the first floors of multi-storey buildings are often rented here. Find 5-10 sq. m. is always possible. Such an area will cost only 10 - 20 thousand rubles a month. If you always have a fresh bait in stock: bloodworm, maggot, worm, sprat, etc., the flow of local customers is guaranteed. To store the attachment, you will have to purchase a refrigerator.

Business registration

Before renting a retail space and purchasing a batch of goods, you will need to register entrepreneurial activity... Without an individual entrepreneur, no supplier will work with you. Therefore, in the local tax office we register an individual entrepreneur. Registration of an individual entrepreneur will cost only 800 rubles (state duty) and will take 5 working days from the date of submission of documents (application, photocopy of passport, receipt of payment of state duty). When filling out the application, you can specify the OKVED code 52.48.23 " Retail sporting goods, fishing equipment, tourist equipment, boats and bicycles ”.

As a taxation system for a fishing store, UTII is best suited - a single tax on imputed income. This is the most optimal tax regime for a small fishing department. The amount of the tax depends on the retail area of the object: the larger the area, the higher the tax. UTII - the tax is fixed and does not depend on the revenue of the outlet.

Staff

Only guys should be hired, and preferably fishing enthusiasts. Most market players think so. The fact is that many fishermen, due to their chauvinism, do not perceive the concept of "woman and fishing". If there is a girl behind the counter, it may seem strange to many. Still, guys are trusted more: they will listen to advice, ask for a recommendation, and they will definitely buy something.

In the first months of work, you can bargain with the organizer of the case (if time permits). This will not only allow you to get increased revenue, but will also help you better understand the needs of the client and form the ideal assortment of the outlet.

Season - when to open?

There is a pronounced seasonality in the fishing trade. The most profitable months are December and May. At the beginning of the winter fishing season, the demand for lures, boraxes, winter rods and baits (bloodworms, tulka) increases. In May, the demand for spinning rods, summer fishing rods, boats, echo sounders increases. If you decide to organize your own fishing shop, then it is better to do this before the opening of the next fishing season. In this case, the funds invested at the start will pay off much faster.

Many experienced businessmen advise to lay a reserve fund when opening a store. For a small store, this can be an amount of 150-200 thousand rubles. These funds will be used, first of all, to pay rent and salaries to sellers in the event that the store's revenue in the first months of operation is very insignificant (which, most likely, will happen).

Fishing store business plan

We propose to carry out some calculations of the prospects of opening a small fishing store (feasibility study).

Investments:

trade equipment (showcases, shelves, refrigerator) - 100 thousand rubles;
creation of an assortment of goods - 200 thousand rubles;
advertising, design, other expenses - 50 thousand rubles.

TOTAL: 350 thousand rubles.

Fixed monthly expenses:

rent 6 sq. m. - 15 thousand rubles;
wage+ insurance deductions (2 people) - 45 thousand rubles;
UTII - 6 thousand rubles;
other expenses - 5 thousand rubles.

TOTAL: 71 thousand rubles.

Break-even point of sales at average trade margin 70% will be achieved with a monthly revenue of 172,000 rubles. Anything more than this amount is our profit:

average trade margin - 70%;
average check - 400 rubles;
average income per customer - 235 rubles;
number of clients per day - 25 people, per month - 750 people;
income per month (net of costs for goods) - 176, 25 thousand rubles.

Hence, the profit of the store will be: 176 250 - 71 000 = 105 250 rubles. With such indicators, the cost of opening a fishing store pays off in just 3 months of operation of the outlet. However, given that high store traffic will not be achieved immediately, a period of 8-14 months can be considered a normal payback period.

A shop for fishermen is a rather specific business. If you are a private entrepreneur and do not understand anything in this matter, it is better to immediately abandon such an undertaking and open, for example, or. Otherwise, it is advisable to find someone who knows a lot about fishing and can bring you up to date. Having certain knowledge and experience with investments of 2.5-3 million rubles, you can reach zero in 7-8 months.

Unique concept

Before starting a fishing store from scratch, you need to research the points of competitors that operate in your area. Since fishing tackle is not a basic commodity, choose an original concept for it. Your point of sale should not be like others. Only in this case will it attract the attention of buyers.

For trade in fishing goods, you can choose one of the directions:

Profile;
Brand;
Multidisciplinary;

The most popular, the latter option, since people are always attracted by low prices and a large assortment. But if such outlets already operate in your area, you shouldn't bet on it.

Equipment and location

Since 99% of buyers in fishing shops are men, they should be opened near city markets or near automobile or. Most the best option Is a shop on the outskirts of the city. You can consult with avid fishermen on how to open a fishing shop. They will help you pick hot commodity and make up an assortment.

If the business plan of a fishing store provides for low prices, then there will be a lot of goods. Therefore, you need to choose a spacious room with an area of 80 sq. meters. It is advisable to divide the trading area into two parts. Thanks to this, buyers will be able to easily select the product they need.

In the first room, place:

Fishing lines;
Fishing rods;
Groundbait.

The second hall can be used for sales:

Rest tents;
Rubber boats;
Sleeping bags;
Backpacks;
Fishing clothes and shoes.
Remember to keep in mind that you will also need storage space.

Range

Before starting a fishing store, you need to understand the sales cycle. Experienced anglers update their tackle a couple of times a year. If you provide effective advertising, the influx of buyers will be constant.

You can only trade tackle from famous brands... Use inexpensive Chinese products to expand your range. On the cheap goods there is always an increased demand. The ratio of branded to Chinese products should be 50:50.

registration

Before opening a fishing store, you need to officially register your business. Choose the right tax system and get everything required permissions and certificates to conduct such activities.

To avoid any problems, you should:

Register individual entrepreneur... Of course, you can open another form of enterprise, for example, LLC, but for this case, an individual entrepreneur is an ideal option;
Open a bank account. All reporting in the tax office passes through it. Personal accounts cannot be used for business projects.
Get special codes from the statistics department.
Pick up a room.

Staff selection

They do not come to a fishing store to quickly buy something and leave. This is a kind of hobby club, so buyers need practical advice an experienced salesperson. They, no doubt, will buy a spoon, which, according to his stories, caught a 15-kilogram carp. Therefore, you need to hire only real fishing fans who have a lot of experience and certain skills in this matter.

Many people are interested in whether it is profitable to open a fishing shop? Yes, it is profitable, but only if it employs experienced salespeople who are able to tell everything about the product.

It is advisable to make two shifts, in which two salespeople will work. They should help the client make a choice, know the entire range and be pleasant to talk to. To keep sellers interested in growing sales, reward them often with bonuses.

In addition, to open a sales outlet, you need to hire an experienced manager and a good accountant. Only entrust your affairs knowledgeable people who understand all the intricacies of working with clients and reporting.

Important production points

Of course, in any store, the most important thing is the product. But it is also worth remembering that the outlet must be prepared for opening. It is necessary to renovate the premises, as well as install all the necessary equipment.

It is important to choose the right boxes and racks on which the equipment will be laid out and fishing tackle will be placed. You will have to buy special counters and display cases with numerous drawers in which you can place all the fishing accessories.

Start-up capital

Now you need to deal with the financial issue.

How much it costs to open a fishing store can be calculated taking into account the following costs:

Premises rental;
Repair;
Trade software;
Purchase of goods;
Advertising.

You will have to spend about 850 thousand rubles to open it. Since the fishing tackle trade is enough profitable business, you will return the initial capital in the shortest possible time, literally in 3-4 months.

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Summarize

How much money needs to be invested in this business is difficult to say. Therefore, it is impossible to accurately answer the question of how to open a fishing store from scratch. It depends on the specific situation and the specific case. Therefore, for each outlet it is necessary to develop an individual business plan.

Despite the fact that there is a constant demand for such a product, in order to get a good profit, you need to love your business very much and put your heart and soul into it. The main disadvantage of the fishing tackle trade is seasonality. Before starting such a business, you need to think carefully about everything and carefully study the market. Only then can you be successful.

Do you like the idea? Then we recommend taking a closer look at other types of earnings, for example,. You can try to combine one thing with another: open a paid fishing and a specialized store. Think about it. We wish you well.

Having become interested in the topic of how to open a fishing store, you are doing absolutely right, because experts consider this business one of the most profitable.

♦ Capital investments - 1,500,000 rubles
♦ Payback - from 8 months

Amateur fishermen in terms of the power of excitement can only be compared with gamblers in a casino.

They are ready to give up bread in order to buy the coveted bait, they are ready to show miracles of resourcefulness, making a stash from their wife to buy another fishing rod, and even in the greatest crisis they do not want to give up their hobby.

This passion can and should be harnessed to build a profitable startup.

Interested in the topic, how to open a fishing shop, you are doing absolutely right, because experts consider this business one of the most profitable.

Naturally, if you think over all the nuances, opening a business from scratch.

The competition in this sector is not very high, but it is still there.

If you want your fishing store to start making a profit in a short time, consider the advice of those who have been in the business for a long time:

Consider your competitive advantage in advance.
There are many standard markets that sell products for fishing and tourism.
You have to think over an original concept, for example, introduce a new supplier in your city.
Constantly work on updating the assortment of goods.
This market is evolving very quickly, and you must be aware of new products to offer them to your customers.
Ruthlessly part with what is selling poorly, even if the supplier offers you favorable terms of cooperation.
You should not start this business from scratch if you yourself do not like fishing and do not understand anything about it.
This business is profitable only for those in love with fishing and tourism.
You don't need to spend a lot of money on a big ad campaign.
A bright enough sign, a cot in front of the door outdoor advertising in the form of leaflets and communication on fishing forums.
And also an effective marketing ploy - to participate in fishing championships, various city holidays as a sponsor.
Remember, there is no advertising tool better than word of mouth.
You need to look for contacts with fishermen in your city and invite them to your store.
If they are satisfied with the assortment and prices, then do not doubt that soon all their comrades will purchase fishing tackle from you.

How to open a fishing store: assortment

Focusing on the area of a fishing store, form an assortment of goods.

Naturally, you should have everything you need for fishing, from hooks to expensive spinning rods.

You cannot be limited only to specialized fishing products.

It is worth trying to expand your customer base by selling:

clothes: camouflage, thermal underwear, raincoats;
furniture: folding tables and chairs, carp chairs;
tents and inflatable mattresses;
dishes;
accessories such as sunglasses or waterproof document bags
souvenirs and other things.

Do not trade in low-quality Chinese goods, even if you can put a 100-200% mark-up on them.

Fishermen are spoiled people and versed in brands, having bought a low-quality product from you once, they will no longer come to your store.

Top fishing brands: SALMO, Flagman, Shimano, Yo-Zuri, Berkley and others.

How to open a store from scratch: customer base

Often entrepreneurs who eventually abandon the idea of opening a fishing shop are prompted to do so by the argument: “Yes, how many of those fishermen do we have? Customer base you will never form. Better to trade something more the right people: clothing / food, etc. ".

This is an erroneous opinion, because, according to the latest research, there are about 20% of amateur fishermen, hunters and tourists in our country.

And they are all your potential customers.

Let's say you decide to start a fishing shop from scratch in a city with 200,000 inhabitants.

The number of your clients is 40,000.

This is a very good market and if you can interest them by correctly forming the assortment of goods and establishing a reasonable pricing policy, then you will not have problems with profit.

If we talk about gender, then you need to work focusing on men, because they are the main clientele of fishing shops:

How to open a fishing store: calendar plan

If you are opening a fishing store, then you should start with specific calculations that correspond to the prices in your region and the compilation calendar plan, scheduling by months how much you need to implement this or that stage.

It is quite possible to open a fishing store 3-5 months after the idea appears, if you do some thorough preparatory work:

Stage	Jan	Feb	Mar	Apr	May
Registration, bank account
Renovation work
Equipment installation
Recruitment of sales consultants
Contracts with suppliers, purchases
Opening

We decide to open a fishing store: all the components of starting a startup

Entrepreneurs dreaming of own store fishing products, doubt where to start a startup.

Of course, the first thing to do is to carry out preparatory work in order to understand whether such a business has any prospects at all in your city.

If you have definitely decided to open a fishing store, then you need to start implementing the plan with the registration procedure and repair work on the premises.

registration

First of all, you need to decide which registration form you choose: individual entrepreneur or LLC.

If you do not have a lot of experience in business and are not going to open a huge fishing store, the area of which would be more than 150 squares, then an individual entrepreneur is quite suitable.

The most convenient form of taxation is UTII, if for some reason this does not suit you, then the most acceptable option is the USN 15%.

The OKVED code for fishing shops is 52.48.23.

And you also need to renovate the selected premises, making it safe for buyers and get work permits from Rospotrebnadzor and the Fire Service.

Try to fulfill all their requirements so as not to run into fines in the future.

Premises for a fishing shop

Interesting fact:
Once the President of the United States Jimmy Carter was fishing, and at that time a water rabbit swam up to his boat, hissed threateningly and tried to climb aboard. Carter fought off him with an oar, after which the rabbit turned and swam away. The story made headlines with headlines like "The President Attacked by a Rabbit," and Carter's critics began to see the incident as a symbol of his weak policies and a future crushing defeat in the election from Reagan a year later.

The location of a fishing store is a serious issue that future entrepreneurs will have to solve.

High human traffic is not as important as in the case of clothing or food stores, but you don't need to climb to the outskirts.

If your prices are not significantly lower than those of your competitors, then potential customers simply will not want to get that far to you.

If you decide to open a department store (fishing and tourism), then rent a room with a total area of at least 60 squares, so that in addition to trading floor equip a warehouse, a service room and a bathroom in it.

There is no need to spend a lot of money on renovating the premises.

Male clients will have little interest in whether the color of the walls matches the tone of the tiles on the floor.

They will be more concerned about whether they can catch "a big pike with this wobbler."

In order to open a fishing shop from scratch, individual one-story buildings, basements, and 1–2 floors of multi-storey buildings, and pavilions in shopping centers are suitable.

If you open your shop on the basement floor, then take care of a good lighting system, fishermen will not appreciate the romantic twilight.

Equipment for a fishing shop

The fishing shop is not very different from other markets in terms of equipment procurement.

In addition to standard racks and shelves, you need a rack with hangers for work clothes, stands for fishing rods and spinning rods.

It is better to store small goods (baits, hooks, etc.) in a closed display case and show them to customers on their own.

The cost of equipment for a fishing store will be as follows:

Expenditure item	Amount (in rubles)
Total:	RUB 150,000
Glass showcase counter	20 000
Open shelving	15 000
Shelf opening	15 000
Rack and hangers for camouflage clothes	10 000
Stands for fishing rods and spinning rods	8 000
Warehouse and service room furniture	30 000
Cash machine	10 000
Bathroom equipment	12 000
Other	30 000

Fishing store staff

The fishermen are mostly men, which means that they will mistrust the young lady at the sales counter.

Hire as sellers only men and those who themselves cannot imagine their life without fishing and can tell about the features of the goods based on personal experience.

How many salespeople you need depends on the size of your shop and on its opening hours.

For example, for a store with a 40 square meter sales area, and which is open seven days a week, you need four salespeople: 2 per shift.

Make it a condition that each of your salespeople spend one day a week fishing: testing new products.

This way your consultants will be able to improve their qualifications.

In addition to the salespeople, you need a cleaning lady.

As for bookkeeping, see for yourself if you can combine administrative functions with bookkeeping.

The manager of a fishing goods store has a lot of work: he must control the work of his subordinates, replenish the product range, constantly look for new suppliers, etc.

It is still better to conclude an agreement with an outsourcing company, and not deal with accounting issues yourself.

Those who decide to open a fishing shop face the following staff salary costs:

How much does it cost to open a fishing shop?

The fishing store is not a startup that can be launched inexpensively.

Large start-up capital needed primarily for the first purchase.

To form a normal assortment of goods, at least for several thousand articles, you need to spend at least 1 million rubles.

A smaller amount can be met if you are not going to sell such high-value items as boats and motors in the store.

But still, don’t expect that you will manage to pack in a couple of hundred thousand rubles, because spinning rods, tents, camouflage clothes and other goods are not cheap even in the purchase.

To open a fishing shop for 60-70 square meters, you need to collect about 1.5 million rubles of start-up capital.

And also, given the fact that in the first months the store will bring the minimum profit, you should lay in financial plan the amount of monthly expenses multiplied by 3.

Every month, get ready to spend about 500,000 rubles on staff salaries, rent, replenishment commodity stock, taxes and more.

If you open a fishing store, how much can you earn from it?

The profit of your fishing store will depend not only on the number of customers who visit you every day and not only on the amount of their purchases, but also on what markup you put on your product.

In this case, the main thing is to keep within the framework.

Too little margin will result in financial losses, too large - to the loss of customers. For inexpensive expendable materials(hooks, fishing line, bait, etc.) you can set a margin of 100%, but on more expensive ones - no more than 50%.

Let's take an average markup of 65%.

Having made a purchase for 1 million rubles, you will earn on top of 650,000. The faster you sell everything, the more intensive the turnover in your store will be.

According to the latest research, each fisherman / tourist spends about 6,000 rubles a year on his hobby.

We have already calculated that about 40,000 of your potential clients live in a city of 200,000.

Let's say there are 6 fishing shops in your city.

We divide potential customers equally between them, so each store has approximately 6.5 thousand customers. 6,500 people x 6,000 rubles - that's about 40 million rubles of annual profit.

More than 3 million rubles a month.

Agree, these are sufficient indicators in order to begin to study the topic in more detail. how to open a fishing shop.

We offer you a funny video for watching

about a couple's trip to a fishing shop:

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In this material:

Own fishing shop - great business for outdoor enthusiasts. Usually the owners of these shops are fishermen. They combine their business and hobby, thanks to which they achieve considerable success. This direction of entrepreneurship is interesting, relevant and profitable. A fishing store business plan will help you understand all the intricacies associated with starting a business.

Fishing trade: relevance of the idea, pros and cons

Fishing is not only a hobby for most of the male population. It is also a sport, a separate art. A professional angler has a lot of expensive tackle in his arsenal. At the same time, many fishing enthusiasts are ready to leave a considerable part of their income in stores.

If the store has regular customers, he is guaranteed to make a good profit.

Why this business is relevant:

Growing interest in fishing. The number of recreational anglers has increased in recent years. Families go to the pond to relax and enjoy fishing.
The number of fishing organizations has increased. There are amateur fishing clubs all over the country. These are small closed societies that unite people of interest.
An increase in the number of fishing tournaments held. Amateur fishing is not just a hobby, it is a sport. Fishing enthusiasts organize tournaments according to their interests - carp fishing, predator fishing, boat fishing, float fishing from the shore. This contributes to an increase in consumer activity among tournament participants.
Development of fish farms. If 10 years ago, lovers of outdoor activities went to wild reservoirs, then today fish farms predominate - paid reservoirs in which fish are specially bred. It also speaks of increased demand.

Every business has its own positive and negative sides... Let's consider them.

Advantages:

The ability to open a fishing shop in any city. There are fishing enthusiasts in every region.
The ability to combine work and hobbies.
Constant expansion. This is a business that is easy to promote. You can always expand it if you want. Even if you open a store in a small town, it can be extended to neighboring areas.
Lack of seasonality. In the summer they buy summer tackles, in the winter - for ice fishing.
The ability to constantly expand the range of goods. For example, sell not only fishing gear, but also bait, bait, comfortable clothing, boats, navigators and echo sounders.
Stability. The demand for fishing products is not only stable, it is increasing from year to year.

Flaws:

High competition. There are already many players on the market.
Low margin. To make good money, you need to have a wide range of products. A small number of sales will not bring high profits.
Long payback. The business will start making a profit when it has clients. It will take time to earn their favor.
Experience. The owners of these shops are experienced anglers. Opening a fishing shop without experience is too risky.

Description of goods and services of the store

The basic assortment of goods includes:

Rods. For float fishing, for a feeder, for catching a predator. The more choice the better. The rods are presented with different test, length and in different price categories.
Coils. Carp, feeder, spinning, float rod.
Fishing lines, cords and floats. Various diameters, lengths and colors.
Rod stands. With bite alarms and regular stags.
Hooks and sinkers. Hook sets, hooks are presented different sizes, for different ways of fishing and fish. Lead sinkers for bottom and float fishing. Different shapes and weights.
Predator bait. Spoons, wobblers, balance weights, live bait, steel leads.
Rigging for peaceful fish. Feeder feeders, ready-made tackle - killers of crucian carp, rocker arms, Japanese women, technoplankton.
Nets and landing nets. Different capacities and from different material- iron, nylon, from fishing line.
Groundbaits, baits, artificial baits. Porridge, peas, corn, ready-made dough, plasticine, top pots, polystyrene, puffed dough, flavorings.
Boats, tents, clothing, tackle boxes.

IMPORTANT! The assortment should be as diverse as possible. Each angler has their own specific preferences for rod, reel, line, rig and lure. It is important to satisfy the needs of everyone, even the most demanding customer.

Additional goods - fishing guides, magazines, films with master classes, records of tournaments.

Market analysis: target audience, competition and risks

Target audience - men of different ages. People are engaged in fishing from the age of 12 to old age.

The most active buyers are men from 25 to 55 years old. This is the most solvent audience that shop owners are targeting.

The competition is high. There are shops with fishing tackle in every city. However, most of them work only because they have no worthy competitors, especially in small towns. Nevertheless, the market is developing, demand is growing, so competition is not an obstacle to starting a business. On the contrary, it motivates the entrepreneur to be better than his competitors. The result is a high quality product, and this is a guarantee of demand for it.

Possible risks:

long payback;
difficulties on initial stage project implementation;
absorption by competitors.

Organizational part of the business plan

Activity registration

To open a fishing shop, business must be registered with the tax office. This is one of critical milestones implementation of a business project.

Fishing store registration options:

Checkout entity... Suitable only for large businesses.
Obtain the status of an individual entrepreneur (individual entrepreneur). This is the most convenient and widespread registration method.

For shops, IP is most often used.

Stages of registration of entrepreneurial activity:

Selection of OKVED codes. They tell the tax office what type of activity is being registered. It is better to select several OKVED codes at once. This will simplify the expansion process in the future. For example, the company will additionally provide instructor services, conduct paid master classes, etc.
Choosing a way to pay taxes. It is recommended to choose the simplified tax system - simplified taxation system.
Writing a statement on the P21001 form.
Payment of state fees.
Application submission. There are two ways - via the Internet and at the place of residence.

ATTENTION! The address must be indicated in the application Email entrepreneur. Documents will be sent to it. Since April 2018, no regular mail will be sent.

Documents that must be submitted for registration of an individual entrepreneur:

the passport;
TIN code;
receipt of payment of state duty;
application form P21001.

IMPORTANT! Before sending the documents, you need to check the correctness of the application. Even a minor mistake will cause registration refusal.

Search for premises

The main thing is the convenient location. When searching for a room, it is necessary to take into account the following factors:

Transport interchange. The store is easy to find and easy to get to - both by your own car and by public transport.
Visibility. It is easy to spot and draws attention to itself.
Located on the ground floor - so that even the laziest customer comes to see the assortment.
There is enough space to present the products in a presentable way.
There is a utility room for the warehouse of goods.

Searching for suppliers and forming an assortment

Where to buy wholesale goods:

local suppliers, large warehouses;
Chinese, Japanese and other foreign suppliers;
wholesale online stores - domestic and foreign.

The entrepreneur's job is to get the most out of the trade. Therefore, you should look for suppliers with the most advantageous offer.

IMPORTANT! In order not to depend on one supplier, contracts are concluded with several at once. For example, one company supplies rods, another supplies hooks, and the third supplies reels. In addition, such diversification puts the entrepreneur in more favorable conditions - he can always change suppliers.

Organic groundbaits are purchased from local suppliers- farmers and fish farms.

Maggots are bred in the store. They are unpretentious to environment, live long and multiply rapidly. Fresh maggot is a product that attracts customers, as not every store has it.

Purchase of commercial equipment

To open a fishing shop, you will need the following equipment:

cash machine;
cashless trading terminal;
display racks, shelves and lockers for storing goods;
rod stands;
furniture for organizing the seller's workplace - an armchair, a table.

Staff

The following staff will be needed:

sales consultants;
accountant;
cleaning woman.

ATTENTION! It is important that candidates for the position of salesperson have experience in fishing. They need to know the specifics of the product, fishing methods, which baits work best. The success of the company depends on the competence of the sellers and their ability to communicate with the client.

Advertising and marketing

The fishing shop is the type of business most reliant on advertising. The reason for this is high competition.

To bypass competitors and lure customers away from them, you need a powerful advertising campaign.

Sources of promotion:

Outdoor advertising. Banners and billboards. They contain information about advantageous offers, promotions in honor of the opening. The address must be indicated.
Flyers, business cards. Distribution of flyers and business cards - effective method offline promotion. Promoters distribute leaflets only to men over 20 years old - the most solvent audience.
Promotion of your own website. Have large stores there are sites. Thanks to them, they look more solid in the eyes of the consumer.
Contextual advertising. This is advertising in Google and Yandex search results.
SMM promotion. Social media- powerful advertising platforms. Maintaining pages in social networks will make the store more popular and will allow you to achieve a loyal location target audience(CA).
Advertising in the media. The target audience of the store is different. Among it there are segments that prefer printed matter... Regional newspapers and magazines are a good place to advertise.
Participation in fishing tournaments. They are attended by anglers who are constantly expanding their arsenal. By enticing them from competitors, the store will receive regular customers.

Financial calculations

Investments in opening a fishing goods store

Investments at the start (rub.):

rental of premises - 20,000;
repair - 30,000;
furniture - 80,000;
purchase of goods - 600,000;
advertising campaign before the opening - 300,000;
payment of state duty - 800.

Running costs

Monthly expenses (rub.):

rent - 20,000;
salary of employees - 170,000;
utilities - 10,000;
advertising - 20,000;
payment of taxes.

Revenues and expected profits

The profitability depends on the following factors:

assortment of goods;
the success of the advertising campaign;
professionalism of sales consultants;
store pricing policy;
point location.

The average check in a store is 1,000 rubles. The expected monthly profit is 350 thousand rubles.

Evaluating the effectiveness of the project

Employee salaries, rent, utilities and taxes are deducted from monthly earnings. Net profit - 100 thousand rubles.

With a stable flow of customers, the business will pay for itself in 2 years, in best case- in 1.5 years.

Franchise opportunity

There are large networks of fishing shops in Russia. They compete with each other and strive to expand. A franchise is a great opportunity to master the fishing business from scratch and with minimal risks.

Large chains open franchise offices in cities.

Franchise - the right of an entrepreneur to use someone else's brand. By starting a franchise business, an entrepreneur receives detailed plan, which reflects proven and time-tested business models.

Companies use franchising to expand and entrepreneurs get ready business, which already has all the necessary calculations.

Franchising benefits:

minimal risks;
constant support of the entrepreneur;
low advertising costs - the brand is already known and does not need advertising;
a business plan is provided;
low competition.

Flaws:

limited right to use the brand - all changes must be agreed with the franchisor;
The entrepreneur spends part of the profits to pay royalties - commissions for using the franchise.

Own fishing accessories store is a promising area for business development. This is an opportunity to combine work and hobbies and get a high income from this. Long-term payback is inherent in most areas of entrepreneurship. Such a store is an investment in the future, because the demand for fishing products is growing every year. When the store pays for itself, it will generate a steady income.

Order a business plan

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Market outlook
Description of products and services
Room selection
Staff selection
Marketing plan

Sample business plan for a fishing store opened in a 25 sq. m.

Market outlook

Despite the high competition in the fishing tackle market, opening your own fishing shop is a profitable business. According to some reports, the size of the Russian fishing tackle market is estimated at $ 1 billion. At the same time, the annual market growth is no less than 15 - 20%.

All this is taking place against the backdrop of an increase in the well-being of the population and an increase in the culture of fishing. More and more private ponds appear in large cities and megalopolises, fishing services are actively advertised. There are more and more fishermen, which means that the demand for fishing tackle is growing. And if demand grows, then supply will also grow.

How much money does it take to open a fishing store

According to the preliminary plan, the organization of a fishing store will need to invest at least 1,320,000 rubles:

Redecoration of the premises - 100,000 rubles.
Acquisition shop equipment(racks and showcases) - 120,000 rubles.
Creation of an assortment of goods - 800,000 rubles.
Advertising budget - 100,000 rubles.
Business registration and other organizational costs - 50,000 rubles.
Reserve fund - 150,000 rubles.

Description of products and services

The assortment of our store will include the following items of goods:

Rods
Coils
Wobblers
Spoons
Fishing line
Soft baits
Hooks and sinkers
Swivels, clasps
Groundbait and nozzle
Floats
Leashes
Clothes and footwear (boots)
Fishing equipment (thermoses, cages, echo sounders, kwoks, etc.)
Ice screws
Boxes and boxes
Balance weights

Special attention will be paid to the range of spinning tackles. It should be as diverse as possible and include all price categories: from the most expensive to budget trim levels.

It is known that the sale of spinning rods and tackle for them makes about 70% of the store's profits. The rest of the "small things", like floats and sinkers, although sold in large quantities, it will not work to make a good profit on this. To understand how much you can earn, let's calculate the approximate size of the fishing tackle market in our city.

Professional business plans on the topic:

Fishing store business plan (13 sheets) - DOWNLOAD ⬇
Paid fishing business plan (20 sheets) - DOWNLOAD ⬇

According to some data, every sixth adult man in Russia is an amateur fisherman. Considering that about 150 thousand adult men (both workers and pensioners) live in a city with 500 thousand inhabitants, then there are at least 25 thousand fishermen in such a city.

Statistics also show that the average fisherman in Russia spends about 4,500 rubles a year on the purchase of fishing goods. It turns out that in our city the market capacity is: 4500 rubles. * 25,000 (number of anglers) = 112 million rubles. The amount is not small.

The average trade margin in our store will be 70%, and the average check will be 500 rubles (there will be purchases for both 50 rubles and 5000 rubles). It is difficult to calculate the approximate number of visitors. However, given the lack of competition within a radius of 700m, it is safe to say that visitors will be there from the first days of the opening of the outlet.

According to our calculations, in the first three months our point will be visited by about 30 people a day. The planned indicators of attendance are 60 people per day. Average earnings per day will be 15,000 rubles.

Download business plan for a fishing shop just for (banner_bi-plan), with our partners, with a quality guarantee.

Room selection

To locate the store, it is planned to rent a space of 25 sq. m., located in a residential area of the city. Rented trade area located just outside the entrance to the building, which is a big plus. The building where our store will be located is located on the first line of houses, right next to the roadway.

There is a tram stop nearby and there is always an increased traffic of people. The rent will be 25 thousand rubles per month. The suppliers of goods to our store will be whole line domestic wholesale companies and manufacturers. We will look for them throughout Russia.

Part of the goods is planned to be imported directly from China - it is profitable. Chinese fishing products (goods) are several times cheaper than European and Russian ones. In the Middle Kingdom, mainly fishing line, reels and rods will be purchased. Local Russian market bait, bait, bait, sinkers will be bought.

In general, those products that are not profitable to transport over long distances (due to weight or short shelf life). It is planned to spend at least 800 thousand rubles to create an assortment of goods.

Staff selection

It is planned to employ two sellers as personnel, to work in a 2/2 shift schedule. The sellers will have to meet strict requirements: good knowledge of the assortment, the ability to find a common language with fishermen (it is desirable that they themselves are fishermen), politeness and responsibility.

Accordingly, the salary will be normal for our city: the salary is 15,000 rubles. +% of daily revenue (5%). The average salary of one seller will be in the region of 20-25 thousand rubles. The purchase of goods and accounting will be handled personally by the project manager.

What OKVED code to indicate when registering a fishing store

The organizational and legal form of our store will be an ordinary individual business. OKVED code - 52.48.23 "Retail trade in sports goods, fishing equipment, tourist equipment, boats and bicycles." The taxation system is UTII (single tax on imputed income).

Marketing plan

In view of the presence of great competition among the fishing points of our city, the issue of advertising and promoting a newly-made store becomes urgent. Among effective ways can be distinguished:

Placing information in the media;
Distribution of leaflets at the entrances of apartment buildings and in the private sector;
Outdoor advertising placement;
Participation in sponsorship events. For example, in the city's sport fishing competitions.

Our city is large (more than 500 thousand inhabitants), so investments in website development should pay off with interest. The site can be advertised in popular fishing communities through contextual advertising and by posting unique articles.

Financial calculation and payback

Let's move on to calculating the main indicators economic efficiency according to the business plan. Fishing store fixed monthly expenses:

Rent - 25,000 rubles.
Salary - 40,000 rubles.
Contributions to off-budget funds - 12,000 rubles.
Transportation costs - 20,000 rubles.
Tax (UTII) - 7,000 rubles.
Advertising - 30,000 rubles.
Other expenses - 15,000 rubles.

Total - 149,000 rubles.

The break-even point of sales with a trade margin of 70% will be 361,857 rubles.

With a monthly revenue of over 500 thousand rubles, the profit will be at least 140 thousand rubles.

How much can you earn by opening a fishing store

Net profit, as can be seen from the calculations presented in the table, will amount to 71 thousand rubles per month. The shop's profitability according to the business plan is 19%, which is a good indicator for such a business. The payback of the initial investment will come in 18 - 20 months.

Recommended download fishing shop business plan from our partners, with a quality guarantee.
It is complete, finished project which you will not find in the public domain.
Business plan content:
1. Confidentiality
2. Summary
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

Step-by-step plan for opening a fishing store

The organization and formation of a business for the sale of fishing gear is carried out according to the following plan:

Assessment of the market situation in this area of commercial activity.
Drafting detailed business plan including solution financial issues, marketing policy, alternative methods of attracting representatives of the target audience.
Business registration.
Solving legal issues.
Search for premises and staff recruitment.
Organization of advertising events.
Compilation of the range of products sold.
Signing contracts with suppliers and service companies.

Particular attention should be paid to firms that supply bait. Income from the sale of worms, maggots, live bait (if you negotiate with normal suppliers), can reach 1000-5000% of purchase prices.

What equipment to choose for opening a fishing store

The considered direction of commercial activity, according to the prepared business plan, provides for the purchase of the following equipment:

showcases;
shelves, racks for products sold;
cold rooms for bait;
containers for live bait;
lighting devices;
security alarm;
cash register.

In addition, it is necessary to buy furniture and office equipment for the bookkeeping and administration of the store.

What documents are needed to open a fishing store

In addition to the standard package of IP documents, the following papers are required for the legal activities of a fishing store:

agreement with the owner of the premises;
coordination with the fire inspection and Rospotrebnadzor;
personnel contracts;
certificates and invoices for products sold;
contracts with counterparties.

Another important point is the preparation of documents for the cash register. It is necessary to register it with the tax office, sign all warranty coupons, and also conclude an agreement with a company that will maintain and repair the device.

What taxation system to choose for registering a business for the sale of fishing equipment

Considering economic indicators the activities of the outlet and the requirements of the legislation of the Russian Federation, the optimal tax regime for a fishing store is UTII.

Do I need a permit to open a fishing shop

The considered direction of commercial activity does not belong to the category of licensed business and does not require additional permits.