Business idea - Mobile tire service: repair on call. Business plan for a tire workshop with calculations: how to open a tire service Mobile tire service is profitable or not

Situations in life are completely different, especially when it comes to a car: then, then something else will happen. And if your clothes are also not inclined to the action of changing the wheel, then "write - it's gone." It was for such cases that mobile tire fitting was organized, which, by the way, is a very profitable business.

Basic concepts

Such a service as an on-site tire fitting appeared literally three years ago and immediately became in demand. So after all, what is it? Every motorist is faced with such a concept firsthand, because a wheel is such a specific part of a car that requires frequent repairs. As a rule, at the service station there are crazy queues at the tire fitting workshop, sometimes you have to spend half a day in them. But there are also other cases when you are not only in a hurry, but also do not have the opportunity to get to the master.

Of course, in such cases, you can call a tow truck, but then this whole procedure will cost you a big penny: first pay for the call, then for the tire fitting. So count it. Mobile tire fitting is a specialized machine equipped with all necessary devices, in a word, a crossing station. This workshop is equipped in such a way that it is possible to carry out work in full height and with the same quality as in a decent hospital. Top-class specialists work here, capable of eliminating any malfunction of the car and carrying out all the work on the tire replacement part of both domestic cars and foreign cars. The following main works are carried out at the exit station:

dismantling and tire fitting on cast, stamped and assembled disks;
removal and subsequent installation of the wheel;
using either a self-adhesive or a ramming weight, the wheel is balanced;
if damaged, it is restored;
puncture of the tire;
side slot of the tire;
if necessary, carry out pumping;
in the offseason, you can change tires;
provision with their delivery.

All these and other works are carried out in the shortest possible time.

Pros and cons

At the very dawn of this business, the cost of services was significantly higher than at a service station, but over time, the pricing policy has changed and now the prices are almost equal. Mobile tire fitting will be much cheaper than a tow truck plus a service station. The main advantages are manifested in prompt service at any time of the day and at any point, you save your time and nerves, the quality of the work performed is very high, because each company fights for its reputation, on which profit depends. All that is required of you is to dial the desired phone number and call for help. There are no downsides.

Self-organization of business

If you have ever thought about opening your own business and are now completely ready for this, then the best recommendation for you will be an on-site tire fitting. It should be noted that opening such a case will not require too much money. And you can start with simpler equipment. Subsequently, when you expand, you will change. You will need a car or preferably a minibus. It needs to be equipped with the following equipment:

rolling;
(for inflating wheels and a pistol);
wrench;
tire changer;
balancing machine;
generator;
heater.

The latter will come in handy in winter time because hardly anyone would agree to work in complete cold. Experienced experts in this matter recommend not buying a complex balancing machine, since with increased complexity a prerequisite is a firm fixing of the device in terms of level, which is impossible to do in a car. Don't let this fact scare you, because balancing will be accurate on any machine. At service stations, air preparation units are most often used, and in this case, many refuse them. Probably, they do not take into account the fact that such a block extends the service life of the equipment.

Next, you should find staff. You need a specialist who can be both a driver and an apprentice at the same time. Choose your employees very responsibly, because the fate of the business will depend on their work. Mobile tire fitting is a serious business that requires a lot of experience and skill. In addition, the master must have patience, increased responsibility and the ability to communicate in a normal language with clients. When you have done all this, you need to engage in self-promotion, because without it you will not be able to fully work. To get started, paint your workshop on wheels or just order a self-adhesive film with an advertisement for your services. Standing in a traffic jam or at a traffic light, many drivers pay attention to this. Also you need to order Business Cards in a huge amount (do not be alarmed, it is very cheap), which you and your staff can distribute at any point: at stops, at, at, through friends. Another good option is to order massive posters and set them up within the city and always outside of it.

In order for your business not to become the same type, it is recommended to include Additional services... You can repair not only the wheel system, but any other. Mainly focus on the ones that happen most often along the way. You can also offer the sale of tires, because very often they break so that they can no longer be repaired. And finally, about the advantages or why is the field tire service more profitable than the service station? With this service, you do not need to purchase a land plot and build a building. If the applications are carried out efficiently and promptly, you have the opportunity to "work out" regular customers and to get good feedback... Large companies with a fleet of vehicles, as a rule, turn to mobile business operators for help.

Conclusion

In huge towns and cities, there are many companies that produce mobile tire fitting, so the competition in this regard is fierce. But there is in this and the good side: every entrepreneur cares about the client base, so the provision of services is of high quality.

Approximate data:

The monthly income is 177,000 rubles at normal times, 729,600 rubles during the seasonal time.
Net profit - 54,050 - 229,440 rubles depending on the season.
Initial costs - 478,800 rubles.
Payback - from 4 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will compose detailed business plan tire workshop with calculations.

Description of the service

Provision of services for the removal or installation of tires from disks. This service will be provided by a small tire fitting service in a place of high traffic Vehicle... The provision of related services such as wheel balancing is also being considered.

It is important to understand that this business the plan is designed for a small stationary salon. For larger organizations, there are peculiarities of doing business.

Market analysis

Today in Russia there are quite a few tire shops. They provide, as a rule, not only this type of service, but others as well. Often, tire fitting is a related service to others.

When opening your workshop, you need to understand that the competition in this business is quite strong. The niche is more than half full. Although, of course, you need to build on the situation in a particular region, city.

Today, people are increasingly buying cars. By the way, the growth in demand for the services of a tire changer is largely due to an increase in the number of purchased cars. Therefore, we can say that there are opportunities in the field, they are quite good, they are constantly increasing.

The main competitors will be large auto repair shops that repair cars throughout the city. They have a customer base that is unlikely to go over to another company to install or remove tires.

Small competitors will be less dangerous. They are not well known. They can become direct rivals, unless they are close.

Three ingredients for success - a good place, quality services, advertising. It is these issues that need to be given special attention.

If speak about potential buyers, it is important to understand that these will not be just motorists, but those of them who cannot or does not want to change tires themselves for a number of reasons. They can be business businessmen, For example. The main consumers will be the owners of foreign cars, of course. Although they are enough today to open your own tire service and make good money on it.

SWOT analysis

All factors influencing the activities of a tire workshop can be conditionally divided into external and internal.

Possibilities

Constant growth in the number of consumers.
Market availability.
The ability to attract experienced craftsmen to work.
The use of subsidies for the development of their own production.
Minimum volume necessary costs(specifically for the provision of services).

Threats

Possible avalanche-like growth of competition.
Decrease in the share of the free market (those people who have not yet decided on the choice of the place where they will receive the service).
Seasonality of demand (one of the most serious threats).
Increase in the rental price.

Internal:

Strengths

High demand for the service.
Correctly selected service location.
Acceptable price.
Deep study of marketing and pricing strategy.
Providing quality services.
Experienced staff.

Weaknesses

Lack of experience in this area.
Lack of regular customers.
The need to start from scratch.
The absence of any business reputation.
Lack of services to protect yourself from losses during the off-season.

I would like to note that on external factors it is impossible to influence. There is only an option to use opportunities and in every possible way minimize threats or losses from them (in this case, it concerns seasonality).

Opportunity assessment

We must not forget that the provision of tire fitting services is a seasonal undertaking. The highest demand is observed in April and November. The season can be considered the periods from April to June and from October to December. In the two remaining periods, demand will be negligible for the basic service. Here you will have to reduce the number of jobs (you can, for example, hire several workers temporarily under an employment contract), as well as offer customers additional services that are not so dependent on seasonality.

The tire workshop will carry out work daily according to the following schedule:

In total, 79 hours per week, 338 hours per month.

For work you will need exclusively technical specialists... Administrators are not needed, as they serve customers passing by or seeing ads. As in any other tire workshop.

There will be 2 work shifts in total, each with its own senior technician, who additionally performs the duties of servicing all customers (making payments, maintaining required reporting). Naturally, the shift supervisor receives a supplement for this.

It should be noted that during the season will be accepted additional staff due to the higher demand for the service.

After operating time customer base it is worth thinking about opening an additional outlet, as well as expanding the range of services. In the future, it is even possible to retrain the tire fitting service into a full-fledged auto repair shop. This can be done gradually by purchasing new equipment and including new services in your price list.

Organizational and legal aspects

The first step is to register your own company. It is better to use PI. We'll have to pay a state fee of 800 rubles. The OKVED code will be 45.2 - Maintenance and repair of vehicles. Do not forget to indicate it when preparing documents.
If you accept the calculation by bank cards from customers, then you need to.
According to Federal law"About licensing certain types activities " tire fitting services do not belong to licensed activities... Therefore, you do not need to obtain a license. I would like to remind you that recently all tire shops were licensed. However, this order was abolished.
If you turn to All-Russian classifier services to the population (OKUN), you can find out that tire works are classified as household services. This gives the entrepreneur the opportunity to pay UTII (with the exception of Moscow). He can also use the STS "Income" 6% or the STS "Income minus expenses" 6-15% (the rate is determined depending on the region). When choosing UTII, an entrepreneur can make payments without a cash register. Remember that you make your own choice based on your own income, expenses and other factors.
It is necessary to notify Rospotrebnadzor about the beginning of its activities (according to Resolution No. 584 of 16.07.2009). This must be done before starting work. In case of failure this requirement, IE pays a fine in the amount of 3,000 - 5,000 rubles, and LLC - up to 20,000 inclusive. Such a notification will replace the conclusion of the SES, fire supervision and environmental authorities. You don't need to get them.
Study the requirements of the fire authorities carefully. Ensure compliance. To do this, you can study the corresponding order of the Ministry of Emergency Situations of the Russian Federation No. 313 of 18.06.2003. According to him, a person responsible for fire safety should be appointed at the enterprise. He must undergo appropriate training, receive a supporting document. A fire alarm must be installed on the territory of the enterprise, there must also be special means for fire extinguishing. The premises must have an approved evacuation plan.
Read the Ordinance of the Ministry of Labor and social development RF, which was approved on 05/12/2003. It lists all of the Interindustry Rules for Occupational Safety and Health in Road Transport.
Don't forget to register cash machine in Tax Service before starting work. If you use check printing machines (CHM) when choosing UTII (although you can do without CHM), you do not need to register the device.
You will need a formal lease.
Make sure to conclude an appropriate contract with power supply services.

It is best to locate your tire shop near major transport interchanges or motorways. Busy highways of the city are also a good fit. Neighborhood with a gas station or parking lot will certainly increase the number of customers. The main thing is to make sure that there are no other services nearby.

Most likely, the room will look like a garage or actually it.

Marketing plan

It is very important to place a workshop sign above or next to the salon. If you are near a motorway, you can also place signs.

It is worth trying to distribute leaflets at nearby gas stations, parking lots, parking lots. In a word, you need to work live with potential customers, that is, with drivers.

It's not worth making too low a price. First, it will prevent you from making a normal profit. Secondly, people in such matters look at the price in the second place. But, of course, the cost must be affordable. Setting the price at the market average will be relevant.

Calculation of projected income

The average cost of replacing all tires with balancing, pumping and other subtleties costs motorists 800-1600 rubles, depending on the region, range of services, wheel size and place of work. We will calculate income at the rate of 1000 rubles for a replacement. This is an average figure that will vary depending on the size of the tires, the package of services.

In the season, you can increase the price, then the average cost will already be 1200 rubles.

Also, one cannot ignore small services for tire repair (elimination of punctures, cuts, etc.), wheel inflation, etc.

Calculations are given for 1 month in each of the periods.

The average duration of a wheel change is 40 minutes by one specialist.

Production plan

The room was mentioned above. Your best bet is to find a suitable garage in the right location. Of course, it will have to be refurbished. The renovation will be quite economical. Its cost will also include the costs of bringing the premises in line with fire safety standards (alarms, fire extinguishers, evacuation plan).

A lot of equipment will be needed. These will be various tire changers, balancing stands, compressors, jacks, vulcanizers and more. It is better to immediately purchase high-quality equipment. It is worth paying attention to famous companies from Germany, Italy and the USA, as well as domestic equipment (Sivik, for example). It is these countries that produce equipment that meets all standards. Remember to provide two workers with everything they need. But in general, for a small workshop, 1 unit of basic equipment is enough (tire changer, balancing machine, compressor).

Of furniture, you will only need chairs for visitors, a table and a chair for a worker, storage boxes.

In addition to large equipment, workers will also need small tools needed to work quickly and efficiently.

Especially in the beginning, you will have to spend a lot of money on advertising.

Consider designing your own uniform. Better to order durable items in special workshops. It is worth putting the name or logo of the company on the clothes.

Stocks of raw materials will help to avoid situations when something is missing in the tire shop.

If the entrepreneur has chosen the simplified tax system, he will also need to purchase a cash register. There is no need for UTII.

It is best to hire auto mechanics with appropriate education and experience. The senior of the shift receives 35% of the income minus tax and insurance premiums. Temporary workers receive 25% each.

Employees also monitor the compliance of the workplace with sanitary standards.

Organizational plan

Financial plan

The calculation will be made for each month separately

Period	January - March, July - September	April - June, October - December
Monthly income	177,000 rubles	729 600 rubles
Expenses
Premises for rent	25,000 rubles	25,000 rubles
Wage	61 950 rubles	437 760 rubles
Utility costs (electricity, water supply)	7 500 rubles	9,000 rubles
Maintaining strict reporting forms (paper, printing)	500 rubles	1,000 rubles
Raw materials	6,000 rubles	10,000 rubles
Advertising	20,000 rubles	15,000 rubles
Detergents, household supplies	1,000 rubles	1,500 rubles
Total costs:	121 950 rubles	498 260 rubles
Total profit before tax:	55,050 rubles	231,340 rubles
Tax (UTII) depending on the region and area of the premises	1,000 rubles	1 900 rubles
Net profit	54,050 rubles	229 440 rubles
Profitability	31,1%	31,45%

The table shows the average value of UTII for a month. Remember that it is paid quarterly. We have given an approximate value. It may vary depending on the region, year and other conditions. Remember that its amount can be partially reduced by compensating insurance premiums... We used a special online calculator to calculate UTII. You can also use the simplified tax system. The figures are given taking into account the decrease in UTII by part of the amount of insurance premiums.

The project will pay off in 4 months on average.

Risks

All risks are divided into internal and external. The latter are not regulated in any way by a separate company, and their possible offensive cannot be avoided. But to get away from the impact on you of this risk or to reduce the possible damage caused is real.

External risks include:

Changes in the legal framework.

To reduce the damage, it is worth thinking about the detailed development of your statutory documents. The probability of an offensive is low.

Deterioration financial condition population.

You can reduce losses by creating your own customer base and expanding the range of services. It is worth thinking about a temporary cost reduction during a crisis, for example. If, of course, the situation allows. The probability of an offensive under current conditions is quite high.

Increased competition.

You can minimize losses by providing quality services. An additional plus will be the presence of the organization's business reputation. The probability of an offensive is medium.

Internal risks include:

Lack of qualification of personnel, lack of work experience.

It is worth paying special attention to the selection of personnel, if necessary - training. The probability of an offensive is quite high.

Lack of motivation among employees.

You can increase desire by developing the right system of remuneration and incentives. Better to use piecework wages. The probability of an offensive is medium.

Equipment breakdown.

Check the equipment in a timely manner, eliminate all malfunctions. It is good if you have an agreement with some company for the provision of fast repair services. The probability of an offensive is medium.

Lack of required raw materials.

Take care of the creation of production stocks, conclude a contract with a reliable supplier. It is better if it is wholesale. The probability of an offensive is below average.

It is worth remembering that all these risks lead to a decrease in profits, cutting off all possible prospects for the enterprise. In some cases, this can lead to the closure of the enterprise altogether. Therefore, it is very important to minimize damage, be prepared for the onset of such a situation, and, if possible, exclude the likelihood of an occurrence (the latter refers to internal risks). It is worth thinking about insuring your own risks.

Important: Remember that you can independently draw up a business plan specifically for your business. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seemed incomplete to you. If you have experience in this or that activity, or if you saw a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

In addition, these services are more in demand in autumn and spring. But you can use this situation by creating your own mobile tire service business. Today, there are more and more people who want to use the convenient services of an on-site tire fitting on wheels, as specialists arrive promptly at any time of the day.

Most clients are the weaker sex, because for them a flat tire and its replacement become an insoluble problem.
Drivers who find themselves in an unusual situation on the way, for example, when there is no spare wheel.
Motorists in areas where there are no stationary tire shops.
Corporate clients who have a large fleet of vehicles.
Respectable businessmen who cherish precious work time, preferring to call specialists for an on-site tire fitting.
It is easier to start with the repair of passenger cars, since the maintenance of trucks requires much more significant financial investments in order to equip a mobile tire workshop.
You can perform wheel puncture repairs, balancing, wheel changes, seasonal tire changes and storage, and other services.

Why is mobile tire service beneficial?

Each change of season becomes a real test for drivers, since changing a car means losing precious time in queues for stationary tire fitting. And if the company has several cars, then it becomes a huge problem.

If the client uses the services of a mobile tire fitting, a car with a specialist comes to the client, and all the necessary work is carried out at the place of his dislocation.

The owner of this business does not need to purchase or lease a land plot. No need to build, rent, equip premises for stationary tire fitting. You can quickly go to the call and quickly provide a service.

The principles of organizing a mobile tire fitting from scratch

To keep your service competitive, it should be around the clock... The majority of requests from customers who find a flat tire occur in the evening and early morning.

The simplest, which does not require large financial initial investments, is the service, which consists in receiving a damaged wheel from the driver, repairing the tire at a stationary point and returning it to its original place to the driver.

but customers will be unhappy with the long lead time.

Customers will love it if you can solve all their problems on the spot. However, this requires that you always have the work kit with you, which is necessary to carry out a tire repair.

Of course, if you have the necessary skills, such alone. But in order to organize and engage in round-the-clock tire fitting on wheels, you need a partner.

Financial expenses for starting a business

A mobile tire shop requires a decent financial investment. It needs to be equipped with all the required tools, tire changers, consumables. This will require an amount of approximately 2.5 million rubles. A new minibus can be purchased for up to $ 36,000.

A used minibus can be bought for $ 16,000. Such a machine must be equipped with machines, equipment, tools. In this case, the initial investment will be less than 1.5 million rubles.

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Field tire fitting: business benefits + a list of potential services. An overview of the 3 key stages of the project - registration, marketing and equipment procurement. Financial plan + calculation of the profitable part of the business.

The moment when the wheel broke through, and the spare wheel was not at hand was quite an ordinary situation on the roads of our country. If earlier, you had to kill tires and go to the nearest stationary tire fitting, then nowadays this problem can be solved alternative way using mobile equipment. Today we will tell you how to turn field tire fitting into a profitable business that brings consistently high income.

What is an on-site tire fitting: business benefits + potential services

Despite the increase in fuel prices in 2018, the growth rate of vehicle sales is not slowing down. Few Russians imagine their life without a car, therefore, a business project in this niche is simply doomed to success.

Exit tire service - provision of vehicle repair services with a visit to the breakdown site.

Unlike stationary tire fitting, the exit tire does not yet have much competition in the country's service market, the exceptions are Moscow and St.Petersburg, where to move in this direction almost unrealistic.

Field tire fitting can be:

passenger car - repair of passenger vehicles;
freight - heavy trucks and other vehicles with a high carrying capacity;
specialized- a specific niche that will hardly take root in our country. This is where exclusive or sports vehicles are repaired.

For business, the easiest way to implement will be the light version of the field tire fitting. The remaining 2 can serve as an addition to the main list of services that your service will provide, but take into account the fact that for cargo and specialized tire fitting of vehicles, you will need to purchase additional equipment, the price of which, sometimes, may exceed the entire start-up capital of your business project in the whole.

Advantages of field tire fitting as a business:

saving on renting large areas - a vehicle with all the necessary equipment can be located without any problems in a private garage;
high profitability of field tire fitting as a business - 40 +%;
fast payback;
due to the standardization of work, there is no need to spend a lot of time on the selection of highly qualified personnel - even beginners can handle the work;
high demand for mobile tire fitting among vehicle owners.

Thanks to the mobility of the repair point, which will serve as an on-site tire fitting, you can significantly save on advertising, without which no business project can do today.

What services will the field tire service provide:

replacement of tires / disks of a vehicle;
complete change of car wheels;
replacement of rubber according to the season + pumping up the vehicle wheel chambers;
balancing and the like.

In more detail we will tell you about the pricing policy for the services specified above in the settlement part of our article. Private vehicle owners will become the clients of the field tire fitting. As the business project develops, it is possible to expand the scope of activities and conclude contracts for mobile tire fitting with corporate clients. This approach will help your business stay afloat even in the off-season.

How to organize your on-site tire fitting?

As with any business, it all starts with. In the absence of experience in this area, you can use one of the ready-made solutions, of which there are a lot on the world wide web, or plan the organization of an exit tire fitting yourself. If you decide to use the second option, we advise you to carefully study the rest of our article.

Stages of business project implementation:

Preparation and collection of a package of documentation + obtaining permits from the authorities.
Development of a marketing plan for a business project, which will provide for rational ways to promote the service to the masses.
Technical and economic section, which includes a list necessary equipment for field tire fitting and brief characteristics for each instance from the list.
The financial plan of a business project for mobile tire fitting.
Justification of investment and profitability of the business as a whole.

1. Registration of an individual entrepreneur / LLC: procedure + optimal form of tax payment

The primary task of an entrepreneur in any endeavor is to deal with the paperwork. Although we have an on-site tire fitting, without a clear reference to the territory, the entrepreneur will still have to register with the administrative authorities. Here you can go in 2 ways - registering an individual entrepreneur or.

Registration of an LLC justifies itself only in cases of opening a stationary tire fitting point. If you plan to provide field services, the form of organizing an IP is more suitable for you.

List of required documentation

IE (individual entrepreneur)	receipt of payment of state duty (800 rubles)
	certified statement by a notary in the form No. Р21001
	application for the transition to the simplified tax system (otherwise it will be OSNO by default)
	copy of all pages of the passport
LLC (limited liability company)	application form No. Р11001
	decision to open an LLC or protocol in the presence of several founders (partners)
	receipt of payment of state duty (4000 rubles.)
	copies of the founders' passports certified by a notary
	application for the transition to the simplified tax system
Which OKVED to indicate:
45.20	"Maintenance and repair of motor vehicles"
45.20.1	"Maintenance and repair of cars and light commercial vehicles"
45.20.2	Maintenance and repair of other vehicles "

The taxation system of the USN is a priority for field tire fitting, but it is permissible only for individual entrepreneurs / LLCs whose annual income does not exceed 51,000,000 rubles. The rate is 15%.

Business registration algorithm:

Visit tax office and registration.
Collection and submission of the required papers to the pension fund.
Submission of a petition to the administrative authorities for permission to operate in the agreed territory.
Contracts for garbage disposal, disinfection, clothing cleaning, ventilation, and the like. All this is drawn up in Rospotrebnadzor, there is also a complete list of what must be signed by the inspection authorities to start a business.
Permission from firefighters.
Preparation of internal papers.

The application will be considered within 5 days from the date of submission. The same period of time is allotted for the issuance of proof of registration of an individual entrepreneur / LLC on hand legal entity... If you have an on-site vehicle repair and tire fitting company, it will not be superfluous to go through certification, thanks to which you can avoid many unnecessary checks in the future.

2. The marketing component of the business plan

Due to the popularity of field tire service, the competition in the niche is constantly growing. In order not to lag behind and be always heard by vehicle owners, it is necessary to thoroughly approach advertising campaign your services.

Methods of promotion of an exit tire fitting:

flyers and business cards for vehicle owners;
Personal site. You can either order a high-quality resource from specialists, or go an alternative way by making a one-page business card in free website builders. Another question, promotion, without which it will be unrealistic to achieve high results in this field. Promotion of the project in the network is paid - from 10,000 to 20,000 rubles per month;
visits / calls to the offices of companies that have car parks. It is these organizations that, more than others, order the on-site repair of their vehicles. By signing a contract with a small discount, you will significantly increase your client base;
advertising in the media and free message boards in your region.

And of course, do not forget about completely free way promotion of on-site vehicle repair - on a work / home car.

You should be especially active during the "hot season", which falls on the autumn-winter period and lasts just over a month. At this time, the queues at the stationary tire fitting points are kilometer long, therefore, many order an on-site repair literally in their garage. In this time period, it is necessary to switch to a 24/7 mode of operation - the daily income of an entrepreneur will increase by 4-6 times.

To develop a permanent customer base, it is recommended:

offer free coffee while the vehicle is being repaired;
organize a round-the-clock work schedule;
periodically hold promotions and make discount offers to regular customers.

Use all the marketing gimmicks that come to mind - this will help increase income and speed up the return on investment in a business project.

3. Equipment for field tire fitting

Although given type entrepreneurship is not considered expensive, to launch it you will still have to spend more than 700,000 rubles - if we are talking about high-quality equipment and starting from scratch. Since our tire service is mobile, for its functioning required truck with compartment 14-15 m2.

For this purpose, minibuses of foreign and domestic brands are often used - Mercedes, Iveco or Gazelki. The last option is the most economical and will cost an entrepreneur only 500,000-600,000 rubles, depending on the configuration.

List of equipment for field tire fitting:

Tire changer. The unit must have a pneumatic explosion function. The Russian assembly is not the best, therefore, shell out for Italians or Germans. Turning to Chinese machines is not a rational solution, even with all their cheaper prices. In 50% of cases, description and reality do not match, which leads to accelerated wear and tear;
pneumatic compressor with receiver;
equipment for tire fitting of low-slung vehicles;
generator of electrical energy;
jacks on trolley-type hydraulics in the amount of 2 pieces;
pneumatic wrench;
impact heads for ends - 2-3 sets;
a specialized "pistol" that will be used to inflate the wheels of a vehicle;
lamp equipment that will help organize a working environment in the dark;
shelves for arranging tools - if you have the skills, then you can build it yourself;
other expendable materials that may be required for on-site vehicle repair.

Submitted list - standard set, which will cost the entrepreneur from 150,000 rubles. If you don't want to look for all the components yourself, you can use a "box solution", fortunately, there are a lot of companies on the network that offer high-quality assemblies of equipment for field tire fitting at an adequate price.

If you plan to provide a wider range of services, you will find it useful:

a device for vulcanizing passenger car tires;
specialized equipment for high-speed oil change of a vehicle;
installation with which you can inflate tires passenger car nitrogen;
station for refueling air conditioners inside the car;
a device with a starting charge, which is necessary to start the battery;
auxiliary hand tools.

The whole a set of additional equipment for an on-site tire fitting will cost 100,000 rubles. If the total volume of investments seems too large, the expansion of the range of services can be postponed until a later time, when the first profit will be received and the project will return the money invested in it.

With regard to personnel, here it is worth starting from the work schedule of the field workshop - with 2 shifts, you will need to hire up to 6 people, which in 3/3 mode will repair road transport.

If you want to save money by working in 1 shift, you can hire 3 people, and be the 4th yourself, but in this situation, you need to have at least some skills in this field of activity. It doesn't hurt to get trained by seasoned workers in this niche.

Mobile tire fitting in the USA as an example.

How to organize a mobile tire fitting point?

Financial plan of a business project of an on-site tire fitting + possible risks

The main sources of expenses are equipment and a vehicle for work. Earlier it was stipulated that in total, these 2 points of the business project will be pulled by 650,000-750,000 rubles, depending on the type of vehicle and the amount of equipment that will need to be purchased. We presented more detailed calculations in the table below.

Business project expense item	Amount in rubles
1) Start-up costs for opening a business project
Purchase of a Gazelle minibus	600 000
Obligatory expenses that an entrepreneur will incur in the process of paperwork and registration of a business project	20 000
Purchase of a set of equipment for technical equipment of a field tire fitting	160 000
Selection and training of future workers of mobile tire fitting	12 000
Marketing expenses and expenses for the promotion of mobile tire fitting services on the Internet and through advertising in local media	16 000
Other types of expenses not covered above	15 000
Total:	RUB 823,000
2) Staff salaries
Vehicle driver	16 000
Chief master of mobile tire fitting	22 000
Assembly worker (2 persons)	30 000
Total:	RUB 68,000
3) Other monthly items of expenses of the business project
Expenses for the purchase of fuel and lubricants for a minibus	15 000
Mandatory contributions to the Social Insurance Fund for each employee	20 400
Planned repairs and Maintenance work "Gazelle" (weighted average)	7 000
Advertising and promotion of tire fitting	7 000
Possible unforeseen expenses for a business project	5 000
Total:	RUB 54,400

Making simple calculations, we get the amount in 945 400 rubles at the start business project for mobile tire fitting. All calculated values presented in the table take into account inflation in 2018 in the territory of our state.

When purchasing an additional set of equipment for field tire fitting, another 100,000 rubles will be added to the total cost, and if you plan to purchase transport for organizing work foreign production, the cost of opening will become even higher and will directly depend on your requests.

Calculation of the revenue side of a business project:

The potential number of vehicles that can be serviced by a mobile tire fitting for 1 shift is in the region of 14 units. For a month, about 30 full-fledged shifts are obtained.
To calculate the monthly output, we multiply the above values: 30 * 14 = 420 vehicles.
Let's take the average price of car repair in a small town - 600 rubles. We calculate the monthly proceeds from the business project: 600 rubles * 420 = 252,000 dirty rubles per month.
To calculate the net profit, we subtract from the result obtained all the monthly costs of maintaining a mobile tire fitting: 252,000 - (68,000 + 54,400) = 252,000 - 122,400 = 129,600 rubles.

Our mobile tire fitting will bring about 130,000 rubles a month, taking into account all expenses, which means that to recoup the funds invested in a business project, it will be enough to spend only 7.5-8 months- this is an optimistic alignment.

In practice, even in big cities, getting more than 10 orders worth 500 rubles + every day is very problematic, therefore, in reality, the return on investment process will take 12-14 months. It is possible to neutralize this disadvantage when starting an off-site tire service operating on a 24/7 schedule, but for this purpose additional expenses are required and, accordingly, a larger number of monthly investments.

What risks an entrepreneur may face:

low demand for an exit tire fitting. In particular, this can become noticeable at the very beginning of business development, when there is no established customer base.
A marketing campaign can solve this problem, but when popularizing services in a big city, it will take time until your truck becomes recognizable among drivers and can bring full profit. Low order rates for the first 1-2 months do not scare you, over time, demand will start to grow;

qualification of personnel.

Whether this problem is or not depends only on the owner of the mobile tire service. When selecting highly qualified employees, you do not have to worry about the quality of the services provided, however, if your employees periodically pierce, causing discontent among car drivers, you must immediately take action.

The risk of losing regular customers is very high, and this is not only a decrease in profits, but also negative rumors about the quality of tire fitting, which can severely damage the reputation of the business project as a whole;

increase in the cost of services.

Consumables are purchased monthly, therefore, fluctuations in the dollar exchange rate will be felt instantly. Given the constant increase in the cost of goods, in particular, fuel, in financial plan a solution to this problem should be foreseen

unseen circumstances.

This can be either a sharp jump in the number of competitors among tire fitting services, or constant vehicle breakdowns. Second, it often persecutes entrepreneurs who want to save on starting expenses in business by purchasing supported cars.

There are always risks, but a responsible attitude to business on the part of the owner can completely exclude the manifestation of some of them. Consequently, competent management will not only make you a formidable opponent for competitors, but also help to keep your own money in your pocket.

Field tire fitting- an easy-to-organize project with one of the highest payback rates in a small business. Thanks to the small start-up capital, any interested person with an average income level can afford to engage in mobile tire fitting. As they say, there would be a desire, but there will be an opportunity.

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For a successful start and development of your own business, you need good idea... However, it is not at all necessary to invent a unique proposal for future clients of your private business. According to many successful entrepreneurs, they just took the strategy of already running businesses and added a little feature. We invite you to evaluate the possibility and prospects of opening your own mobile tire workshop.

The success of such an idea is beyond doubt, regardless of the size of the settlement in which you will build and develop. own business... In every city there are cars that need to be changed, holes and ramps must be repaired, wheels must be balanced or straightened, and rims must be replaced. The development of mobile, as it is also called, of the field tire fitting is promoted as an abrupt change temperature regime and changes in driving, and the technical condition of urban roads.

What can you offer your clients

The range of services that your company will offer to motorists in your city is wide enough and depends on the equipment you have purchased. The "standard" list of services provided to your enterprises includes:

Changing or editing rims.
Replacement of wheels.
Repair of tires or slopes.
Installing rubber.
Balancing or pumping wheels.
Other services.

The principle of mobile tire fitting

In fact, your services will be no different from those offered by stationary service centers. However, there are some key features, for example, the form of working with clients and recruiting. After receiving an application from a client by phone or on your web portal, a team consisting of a driver and one or two car mechanics is sent to the site. After arriving, they discuss some points with the client and start providing the services necessary for the car owner: replacing tires, balancing or pumping up the wheels, as well as performing other repair work that is needed to restore the technical condition of the car's tires.

If the repair is rather complicated or time-consuming, that is, it cannot be completed on the spot, then you can take the wheel with you and have it repaired at a technical base.

Benefits of an onsite tire service business

By opening your own mobile installation, you get a number of advantages that are not available to the owners of stationary stations that provide wheel installation services:

You save the significant costs associated with building or finding a building suitable for an automotive service.
You get rid of the bureaucratic procedures that are associated with the acquisition and lease of a land plot, and also do not waste your time putting the constructed structure into operation.
You save your customers from the need to transport the wheels to the installation point on their own or with your help, thereby saving the time of the car enthusiast.
You will not have to refuse customers because of insufficient production space or because of the queue during the seasonal "aggravation" of the need for tire fitting services.
While driving to the place of call or during a simple trip on your "work" car, you advertise your service station using outdoor advertising placed on the machine.

Your future clients

The best and most unique business idea will be useless if there are no customers in your city who will take advantage of your offer. With a mobile puncture repair service, this is out of the question. Future clients of your private enterprise can be:

Car owners from small settlements, for example, suburban settlements or residential areas where there are no service centers. And also all those who do not want to wait in lines, waste time and, in general, go somewhere.
Drivers who got into a traffic accident or damaged wheels on a suburban highway or city road.
Organizations or companies that have their own vehicle fleet. These include cargo and passenger carriers, taxi companies, large trade and manufacturing enterprises, and so on. Often, such to corporative clients it is not cost-effective to send your rolling stock at once to a service center.
Other service centers with which you can enter into contracts for the performance of tire works.

What you need to get started

Although you are spared a significant investment at the start of your entrepreneurial activity however you will need to purchase some equipment. First of all, this is a campervan. Among service centers and private entrepreneurs who provide mobile tire fitting services, minibuses Mercedes Sprinter, Iveco Daily, Gazelle or another similar car model, whose load compartment volume is not less than 13 sq.m., are in demand. IN recent times the most popular are vans of Chinese brands.

In addition to the delivery van, to start providing services, you need to purchase:

A tire fitting machine with a pneumatic explosion function. It is better not to save money and buy Italian or German equipment. The apparent cheapness of Chinese machine tools results in additional losses. First, the real specifications do not always correspond to the passport. Secondly, the service life of such equipment is incomparably less. Thirdly, their use does not guarantee the quality of the services provided, which will cause complaints from customers and negative advertising among car owners. Fourth, when using cheap equipment, the payback period of the project increases, and the profit decreases.
Pneumatic compressor with receiver.
A third hand for repairing low profile tires.
Balancing machine.
Electric generator.
AC voltage stabilizer.
Pneumatic impact wrench and impact socket set.
Several types of hydraulic jacks (at least 2 pcs).
Consumables for repairing tires and vulcanizing skates.
Sources of indoor and outdoor lighting for the provision of services at night (lamps, portable floodlights, etc.).
Wheel inflation gun.
Shelves and shelves for storing tools and consumables.

To expand the list of services provided, you can additionally purchase and provide the following services:

Accessories for the provision of oil change services.
Equipment for filling car air conditioners.
Installation for pumping wheels with nitrogen.
Additional hand tools (rollers, awl, scrapers, extractor, expand the range of impact heads, and so on) for small-term car repairs.
Start-charger 12/24 and 220 V. For lighting car batteries.

Payback period of the project and its profit

Of course, we cannot indicate exactly how soon you will return your investment, since the time depends on many factors that must be taken into account when developing a business plan. The payback period is influenced by the number of cars and service centers in your locality, the condition of highways, the level of well-being of citizens, your work schedule, prices and the list of services provided, and so on.

Based on the experience of mobile workshops, it can be noted that with a two-shift work schedule, in order to reach self-sufficiency, you need to service 7 - 9 cars per shift or receive about 4,000 rubles of revenue in the same shift.

Advertise your business

To alert potential customers and ensure the development of your private enterprise, you need to conduct advertising company... Quite decent results are shown by the following types of informing car owners:

Placement of advertising information on the sides of your personal or "work" car.
Creation and promotion of your own website.
Distribution of business cards or flyers in places where motorists congregate, through car dealerships, and so on.
Making personal visits to enterprises or companies that have their own vehicle fleet.
Implementation own ideas by advertising the services you provide.

All information provided by us is for informational purposes only and needs to be clarified based on real facts and your region of residence. Therefore, we strongly recommend that you develop your own business plan, based on this article, which is able to more accurately take into account all the factors that affect your business.

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